| | | Akamai Marketing | |  Blog | 48 articles |
| Page 1 of 1 | Previous | Next | AKAMAI MARKETING JULY 28, 2011 5 metrics to track on Twitter Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. I get this question a lot. My answer is always the same: “It depends on your goals. Increased brand value? | AKAMAI MARKETING OCTOBER 4, 2011  What you’ve got. If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment. | | | | | |
| AKAMAI MARKETING MARCH 31, 2011  Social Media Complainers – your new BFF's Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. customer service philosophy. Consider it a chance to make it right! Eureka! Holy SCHMOLY! | AKAMAI MARKETING MARCH 29, 2011  Successful Blogging for Small and Medium Businesses Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Welcome to blogging, the place where you try to suck less. | AKAMAI MARKETING JULY 26, 2011  Twitter Engagement and the Empty Promise If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. Something I strongly recommend measuring is “Engagement.&# Typically, I define engagement as sharing, clicking or commenting. Am I off base? | AKAMAI MARKETING AUGUST 9, 2011  Building Content That Attracts Customers and Clients By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them. Blogging Content social media advice blog contentSort of. What to Consider When Building Content. | | | | | | | |
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AKAMAI MARKETING | THURSDAY, NOVEMBER 10, 2011  The Hard Questions of Social Media
strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. Why Social Media? Listen first. MORE >> -
AKAMAI MARKETING | TUESDAY, JULY 19, 2011  5 things I’ve learned from failed blog posts
So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. In my case of course the only sound I heard was crickets, but that didn’t stop me from measuring and repeating and it lead me to THIS blog post to help you look at some of the things you can consider when you have a bomb of a blog post. Or maybe they don’t feel its up to them to write your blog post for you. mean, it was crickets. MORE >> -
AKAMAI MARKETING | TUESDAY, FEBRUARY 8, 2011  Tool Tuesday: PostRank Analytics
But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. Enter: PostRank. MORE >> -
AKAMAI MARKETING | MONDAY, APRIL 4, 2011  What's your social currency?
Think about it – when you go to a Facebook page or a blog, do you always comment? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Before you answer – let me give you a hint: its a trick question. MORE >> -
AKAMAI MARKETING | THURSDAY, MARCH 24, 2011  A Thousand Little Cuts of Social Media – A Kaizen Approach
Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. The idea holds water, or soda or a Belvedere vodka if your like me. Essentially its an idea “catch phrase&# born from the Kaizen approach. Maybe you are familiar with the Kaizen method to change. If you aren’t – hold on to your shorts boys and girls you about to get a quick 101. THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? MORE >> -
- Tool Tuesday: Qwitter AKAMAI MARKETING | TUESDAY, MARCH 1, 2011
- What’s the ROI of Social Media Silence? AKAMAI MARKETING | TUESDAY, FEBRUARY 21, 2012
- What we can learn from blog firestorms. AKAMAI MARKETING | WEDNESDAY, AUGUST 10, 2011
- 3 new social media resolutions for 2012 and a couple from 2011 that still need attention. AKAMAI MARKETING | THURSDAY, DECEMBER 29, 2011
- 5 things to measure in social media ROI AKAMAI MARKETING | TUESDAY, NOVEMBER 1, 2011
- What to learn from the Mashable 5 social media marketing successes AKAMAI MARKETING | WEDNESDAY, JUNE 22, 2011
- Moderating Comments and Managing Online Communities AKAMAI MARKETING | TUESDAY, MARCH 19, 2013
- Welcome to Hawaii PubCon Foodies AKAMAI MARKETING | FRIDAY, FEBRUARY 3, 2012
- 6 reasons why social media shouldn’t be a last ditch effort AKAMAI MARKETING | WEDNESDAY, JUNE 29, 2011
- Tool Tuesday: SocialOomph AKAMAI MARKETING | TUESDAY, FEBRUARY 22, 2011
- Tool Tuesday: Sprout Social Update AKAMAI MARKETING | TUESDAY, NOVEMBER 22, 2011
- The difference between an audience and a community in new media AKAMAI MARKETING | TUESDAY, SEPTEMBER 13, 2011
- What I wish more people knew about me. AKAMAI MARKETING | THURSDAY, JULY 14, 2011
- Why I’m not writing about Google+ yet. AKAMAI MARKETING | THURSDAY, JULY 7, 2011
- Book Review Wednesday: Wikibrands: Reinventing your company in. AKAMAI MARKETING | WEDNESDAY, MARCH 23, 2011
- When does social media backscratching currency lose its value? AKAMAI MARKETING | WEDNESDAY, MAY 25, 2011
- Tool Tuesday: Trunk.ly AKAMAI MARKETING | TUESDAY, JULY 12, 2011
- Stand Out in Social Media Marketing by Being Consistently Remarkable AKAMAI MARKETING | TUESDAY, JANUARY 8, 2013
- Tool Tuesday: Hashable AKAMAI MARKETING | MONDAY, JUNE 6, 2011
- 11 Tips Blogging Tips for Businesses-Authority Building AKAMAI MARKETING | TUESDAY, NOVEMBER 6, 2012
- Best WordPress Plugins for Business AKAMAI MARKETING | FRIDAY, NOVEMBER 9, 2012
- Social Media Strategic Plan Template AKAMAI MARKETING | TUESDAY, NOVEMBER 13, 2012
- Just Pull Over AKAMAI MARKETING | THURSDAY, MARCH 3, 2011
- Klout and Kred – Social Influence Comparison AKAMAI MARKETING | MONDAY, JULY 2, 2012
- Keeping up with social media bloggers just got easier AKAMAI MARKETING | WEDNESDAY, APRIL 27, 2011
- KPI Dashboard for Social Media Metrics AKAMAI MARKETING | FRIDAY, DECEMBER 21, 2012
- The Social Media Train – is it too late to catch it? AKAMAI MARKETING | FRIDAY, MARCH 2, 2012
- Social Media 101 for Business AKAMAI MARKETING | THURSDAY, SEPTEMBER 20, 2012
- What the ComScore Digital Year in Review means for small biz marketers AKAMAI MARKETING | WEDNESDAY, FEBRUARY 9, 2011
- On Alice in Wonderland and Social Media AKAMAI MARKETING | THURSDAY, FEBRUARY 3, 2011
- Social values – from the inside out AKAMAI MARKETING | TUESDAY, JULY 10, 2012
- Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch AKAMAI MARKETING | FRIDAY, DECEMBER 28, 2012
- Twitter-ups the future of events, sponsorship and event marketing AKAMAI MARKETING | THURSDAY, APRIL 30, 2009
- Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai. AKAMAI MARKETING | SUNDAY, JUNE 28, 2009
- The Wells Fargo Debacle.how to get around it AKAMAI MARKETING | WEDNESDAY, FEBRUARY 11, 2009
- The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event. AKAMAI MARKETING | MONDAY, MARCH 9, 2009
- Jack Welch supports events and their business uses. AKAMAI MARKETING | MONDAY, MARCH 9, 2009
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