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What’s the ROI of Social Media Silence?

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If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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The Hard Questions of Social Media

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strong mailing list is a great start to social media, as is a website  that supports social sharing and perhaps even a blog. While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. Why Social Media?

What you’ve got.

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If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment.

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

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Write more: I said I would write 2X/week in my blog. That’s a crummy way to create relationships. I don’t like that I’ve gotten lazy and its going to stop. I’ll also be dropping by more blogs and writing more comments where I have something to share. also want to find more blogs with viewpoints different from my own. Here’s my 2011 scorecard: ? Fine

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What's your social currency?

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Think about it – when you go to a Facebook page or a blog, do you always comment? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Wrong.

The Social Media Train – is it too late to catch it?

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PS: Here are the blog posts which inspired a couple of the slides: Everything you ever wanted to know about social media you learned in kindergarten. I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply isn’t the case.  . Its OK.

5 things to measure in social media ROI

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We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.

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Twitter Engagement and the Empty Promise

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If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. Something I strongly recommend measuring is “Engagement.&# Typically, I define engagement as sharing, clicking or commenting. Am I off base?

Book Review Wednesday: Wikibrands: Reinventing your company in.

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. But before we get started: what exactly is a Wikibrand?

A Thousand Little Cuts of Social Media – A Kaizen Approach

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Essentially its an idea  “catch phrase&# born from the Kaizen approach. Maybe you are familiar with the Kaizen method to change. THEN, I’m going to tell you why its relevant to social media.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

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Some for this blog, some for my poor, sadly neglected foodie blog What We Chow  and now, as my alter-ego pursues collaborative writing on an upcoming project,  I seek another book opportunity. But, as kick-butt as self-publishing is, writing a blog is one thing, writing a book is another. I’ve said many times that having a blog is a brutal task-master. And yet.

11 Tips Blogging Tips for Businesses-Authority Building

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Blogging Tips for Businesses: Build Authority. There are many reasons to blog. You can build authority through blogging, these 11 blogging tips for business will get you started. That’s the power of blogging. In the world of blogging for business, there are two types of authority: online authority and people authority. single blog post.

What we can learn from blog firestorms.

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Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people.  What’s interesting is in both cases, first by Gini Deitrich on her blog Spin Sucks and then by Neicole Crepeau on Danny Brown’s blog , both bloggers handled the fury with grace and elegance. So, have you ever had a comment or blog post blow up on you?

Building Content That Attracts Customers and Clients

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By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them. Blogging Content social media advice blog contentSort of. What to Consider When Building Content.

Tool Tuesday: SocialOomph

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. For those services, I use and suggest SocialOomph. So why do it at all?

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Social Media Strategic Plan Template

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We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. Our next blog post will include a template for KPI’s designed for social media. Don’t miss this next blog post, you can get it straight to your email box!

When does social media backscratching currency lose its value?

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Conversation Endorsement Influencers Opinion social media blog Hawaii influencers opinion TrendsSites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

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Why Talking Like A Human Requires An Actor’s Mindset

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” This also explains why it takes me more and more time to blog for myself – I actually have to “re-center” to find my voice, which is deeply disconcerting…but I digress. As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” ” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day. Just try it.

Tool Tuesday: Qwitter

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Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Enter Qwitter. All Rights Reserved

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5 things I’ve learned from failed blog posts

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So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Know your audience: A failed blog post will likely tell you something about what your audience does and doesn’t want from you. mean, it was crickets.

Tool Tuesday: Hashable

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Apps Tools social media blog event marketing marketing ToolHashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

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Just Pull Over

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From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in  a. There’s a lot of content being written today about content. Content Featured social media lessons learned suggestions

Moderating Comments and Managing Online Communities

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Tweet Much has been writing over the years about how to manage comments in a blog or online community. PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy However, recently, I was asked my opinion, so I thought I’d share it here. Let’s be clear: there are ALL kinds of people on the interweb so its easy to create a moderation policy built for the lowest common denominator. personally use this methodology.

What I wish more people knew about me.

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Amber Naslund recently posted a blog about what she wished more people knew about her. It was insightful and sweet. She’s invited other bloggers to join her. So in that “vain&# I’m going to share some things about me. You don’t have to read it if you’d rather not see my self-indulgent blather. But if you’re curious.dig in. like to help. I am completely charged up with the idea that something I do can help others succeed. It makes me feel good.  I think that’s a result of the life-long desire of being wanted. have all the stuff I need to cook.I

What the ComScore Digital Year in Review means for small biz marketers

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You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tool Tuesday: Sprout Social Update

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” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post). When I last wrote about Sprout Social in May 201 1, I’d been using it for a couple of months. There was a long list of “Meh.”

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Klout and Kred – Social Influence Comparison

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That article sums up what so many have known in their gut, but have been unable to articulate. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ). In particular, I’ve aimed my arrows at Klout. Blech.

On Alice in Wonderland and Social Media

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Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Alice does both.

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The difference between an audience and a community in new media

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Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ).  Its the difference between a blog post and a newspaper article. Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? Read on.

Tool Tuesday: PostRank Analytics

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But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It isn’t that we need a tool that does everything. Enter: PostRank.

Best WordPress Plugins for Business

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Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins. Blogging Classes and Education social media Tools #blog4biz business Pacific New Media tool tuesday WordPress

6 reasons why social media shouldn’t be a last ditch effort

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You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. photo by Mr. Thomas (creative commons). Running or managing a business or getting going on a start up is hard work. And you can be very busy running a business and still not achieve your goals. Its complicated, isn’t it? Not so much. 

Welcome to Hawaii PubCon Foodies

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decided to do a blog post on it to welcome PubCon attendees and give them something else to look forward to! More local Honolulu foodie social media resources: Ono Kine Grindz Food Blog    @okgrindz. A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. Vanessa threw me what she thought was a soft-ball during the interview – “what places should people try when they are on Oahu?” Anyone?

What to learn from the Mashable 5 social media marketing successes

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Case Study social media blog marketing strategy suggestionsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

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Why I’m not writing about Google+ yet.

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Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. Its not that I don’t like Google+, I do. think its elegant. And so it goes.

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Keeping up with social media bloggers just got easier

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I’m an avid reader of social media blogs. Featured social media blogsprobably read 100′s a week. have a few favorites, but I find much brilliance from those  I stumble upon them.

Tool Tuesday: Trunk.ly

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Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs. If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Enter Trunk.ly. Trunk.ly Its link aggregation. Both individuals and businesses can use Trunk.ly.