Adam Sherk

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

An example of this would be publishing a blog post, article and gallery all on the same subject, with each version repeating certain portions of the same text and sharing the same headlines and title tags. Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results.

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The Most Common Google News Errors and How to Avoid Them

Adam Sherk

articles and blog posts) from other forms of editorial content on the site that are not eligible for indexation. Article too short or article disproportionally short – these two crop up with some frequency, especially on blogs, which are more likely to contain some fairly short posts. Just make sure your Google News sitemap includes only articles and blog posts.

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SEO Tips for Infinite Scrolling

Adam Sherk

Blog Tag Optimization Tips for News Sites. Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone , in the right situation it can be a good fit. Don’t Forget SEO. This creates an obstacle for SEO.

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Link Building Tactics for Publishers

Adam Sherk

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. It’s also worth pointing out that blogs and smaller news outlets will occasionally publish press releases verbatim , which creates additional opportunities for embedded links. 9.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. Google Blog Search. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Followerwonk.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Search traffic by site section and content type – to make the data more meaningful it is important to segment it both by channel/section and content type (articles and blog posts, features, slideshows, video, etc.). Your sites have been audited, improvements have been made and there is more to come in the road map. Sounds good, but are your efforts working? Primary Success Metrics.

Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

Many editorial teams already have a misperception that adding tag links to a page (most commonly on blog posts) helps their content to rank better for those terms. See Blog Tag Optimization Tips for News Sites and The Huffington Post’s Kim Kardashian Tag-o-Rama for more on this. Blog Tag Optimization Tips for News Sites. Google News Wants Title Tags to Match Headlines?

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Videos in Press Releases are Cool – If They Provide Meaningful Content Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book { 117 comments… read them below or add one } David Meerman Scott June 29, 2010 at 3:39 pm What a cutting-edge, mission-critical blog post. award-winning and award winning).

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? It has already snagged more than 100K on this blog: An achievement worthy of some actual praise. Related posts: Blog Tag Optimization Tips for News Sites. This always makes me smile, so I thought I’d share a handful of them here. Hey, I Got the Lead Sentence in a Spammy Scraper Article.

Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

Check out: Giving You Fresher, More Recent Search Results – Official Google Blog. Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the freshness update make online reputation management more difficult? How It Works. What You Can Do.

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Google News Tip for Google+ Embedded Posts

Adam Sherk

also want to emphasize that this tip applies only to articles and blog posts that are eligible for Google News indexation. A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. Google News Wants Title Tags to Match Headlines?

25 Random Observations about #MozCon Speakers

Adam Sherk

Aleyda Solis – energetic and enthusiastic! I’ve read a lot of Aleyda’s blog posts but had never seen her speak before. I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. His presentation was loaded with specific, actionable tips and instructions. But still a strong presentation. But he is.

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Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Ready to stop being a “leading provider” of “unique,” “innovative” and “award winning” overused terms but need a solution? Public Relations

Editorial SEO Tactics for the Newsroom

Adam Sherk

Articles and blog posts are fairly straightforward but other types of content can create challenges. By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? The aim is to highlight the fundamental tactics that an editorial staff should incorporate into its daily workflow.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Who’s Doing it Well. MyRecipes. Cooking Light.

Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

America Blog 1 1.10%. Which news organizations are having the most success with the Google News standout tag? monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Unfortunately I wasn’t able to devote much time to blogging this year. Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here. enjoy writing this blog, and having a personal outpost has offered a good way for me to connect and network with others in the industry.

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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Life is better with buckets of water and confetti: 2) To prove the point that blogs sometimes do publish press releases verbatim, as I referenced in a post about a PEJ study on original news reporting a couple years ago. Last week I received a press release from an unexpected source: the Harlem Globetrotters. So here is the complete press release. PHOENIX, Oct. Public Relations

Which News Sites Have the Highest Reading Level According to Google?

Adam Sherk

Borrowing Content Was Happening Long Before Blogging. I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US? I was going to look at top 25 US newspapers online according to Journalistics but I decided to include a wider variety of news sites. How do the US news sites stack up? But which sites are aiming high or low? Forbes.

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Is Using Facebook Comments Good for Publishers?

Adam Sherk

As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate. like this idea but not everyone has a blog or a professional Facebook Page. So is the system good for publishers? think it is.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Made popular by blogs, ads in the sidebar get pathetically low CTRs. This is a guest post from Paras Chopra , founder of Visual Website Optimizer. Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. – Adam. Define your conversion goals. Tips to increase visitor engagement.

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Google News Optimization Tips

Adam Sherk

wonder if some of the points laid out regarding News outlets are still relevant for blogs and all? The Google News optimization best practices apply to blogs as well. With your Google News sitemap you can also identify blog content using the genre tag in order to help it surface in blog-specific results within Google News. Using XML news sitemaps is encouraged.

The Huffington Post’s Kim Kardashian W Magazine Tag-o-Rama

Adam Sherk

In case you’re counting that’s 47 blog tags between the two posts. As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative. So my advice: take it easy on those blog tags. Related posts: Blog Tag Optimization Tips for News Sites. Can all those tags really help? In a word: no.

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

The number of social blogs in Boston providing real-time game updates is also plentiful. Enjoy it while you can. But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. Pretty embarrassing. Too funny, thanks for pointing that out Markus.

Free Tools for Monitoring Hot Search Trends

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Does this work? Sometimes. So how do you monitor these trends?

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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

That’s good for business but it means certain things had to give, and this blog was one of them. Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression. Beyond Facebook Insights: Useful Facebook Analytics Tools.

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. Twitter Let’s start with Twitter. Facebook So how about Facebook?

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Small and medium business can benefit from a blog in the same way but for organizations seeing 1Million+ monthlys, social media’s ~1% looks small but is large and in the top 10 referrers as you lay out in your final points. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with. The highs for Facebook and Digg were 2% and 7.2%

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. search to get click data on each of those shortened URLs.

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. But Does it Violate Facebook Guidelines? Apparently it does.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

To your point about also taking the size of the audience into account, just posted some extra analysis on our blog. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation.

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. The CPM can be adjusted between $1 and $25. ref=ts).

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The Most Popular News Sites on YouTube

Adam Sherk

On a different note, clicking through to your T for Translation blog got me thinking about doing a post on what US media sites are doing with translation and localization. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. For this post I used the larger of the numbers. are changing.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. The short answer? Not so many. What Horrible Things Did Time Magazine Do in 1964?

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The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. So what should NBA teams be doing on Twitter and Facebook?

NBC Targets Local Markets on the New Digg

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. Will it work with local news? NBC is trying to find out.

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The Most Popular NFL Teams on Twitter and Facebook

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. These figures obviously change quickly but this current snapshot is useful for comparison. Thanks for sharing.

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. Only 3% regularly or sometimes gets news from Twitter.