Akamai Marketing

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What we can learn from blog firestorms.

Akamai Marketing

Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. I’ve been watching closely as over the last couple of weeks two incidents on different blogs have caused an outright fury in the blogosphere, dividing a typically supportive group (bloggers) on different sides of the fence.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Tell the Story Better: Yes!

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Social Media Complainers – your new BFF's

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

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Social Media Strategic Plan Template

Akamai Marketing

We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. Our next blog post will include a template for KPI’s designed for social media. They are also at-a-glance numbers.

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Keeping up with social media bloggers just got easier

Akamai Marketing

I’m an avid reader of social media blogs. I probably read 100′s a week. I have a few favorites, but I find much brilliance from those I stumble upon them.

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Social Media 101 for Business

Akamai Marketing

And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I’m very excited to share the latest information on blogging this fall. I taught that class last spring and it was a hit with everyone who attended.