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  • TWIST IMAGE  |  THURSDAY, JANUARY 24, 2013
    [Blog] Overcoming Stage Fright
    special thanks to Gini Dietrich who inspired this blog post by asking me if I still get nervous when presenting during a webinar that we recorded earlier today ). Whether it's a boardroom or a convention center, it's common (and normal) to have stage fright. Volumes of books have been written about overcoming stage fright. These include books that have been written by psychologists, neuroscientists, performance coaches and more. What do I know? In 2006, I was asked to speak at a full-day leadership event that featured Dr. Phil. It was an event that hosted thousands of people. boardroom.
  • PROBLOGGER  |  WEDNESDAY, MAY 28, 2014
    [Blog] Get Your Tickets to the ProBlogger Academy in Portland Oregon: Thursday 10 July
    We’ll cover our main 4 ‘pillars’ of blogging: Creating Killer Content. Originally at: Blog Tips at ProBlogger. 'I’m really excited today to announce that alongside Chris Garrett (who co-authored the ProBlogger hard cover book and who now works as the Chief Digital Officer at CopyBlogger) I’ll be running a ProBlogger day of training in Portland Oregon on Thursday 10 July. The day will be called the ProBlogger Academy and it’s being run as part of Chris Guillebeau’s World Domination Summit. Grab your tickets here. Finding Readers. General
  • ENGAGE  |  FRIDAY, APRIL 13, 2012
    [Blog] Access: New Tools
    But we also make ever more use of our own curatorial technologies: not just our blogs and twitter accounts but  Pinboard , Pinterest , Gimmebar , Tumblr and even (for those whom code is content) Sourceforge. There is rarity, certainly. And encryption and access control. But nothing so esoteric that it cannot be accessed. All the grimoires are in print, and corporate email is a hack away. We need not mourn the burning of the library of Alexandria because we have far surpassed it and, while ephemeral in some ways, the information is so well distributed as to be presumably indestructible.
  • SOSHABLE  |  MONDAY, MAY 13, 2013
    [Blog] Kissing Up to the Facebook and Google+ Algorithms
    Amplify Business Blogging with Google-Friendly Content. 'There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm” Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks. Understanding the Two Styles. There are two types of content that should be posted on Facebook and Google+. Mix it Up.
  • SOSHABLE  |  SATURDAY, MARCH 9, 2013
    [Blog] Photo Pages are Website Content That Keep Giving on Search and Social
    I’m not talking about adding images to the top of blog posts or putting pictures of your products on detail pages. Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them. On social media, images rule. On search, images can help you rule. It’s that simple. Multiple Image Page.
  • PROBLOGGER  |  THURSDAY, APRIL 26, 2012
    [Blog] And the Winners Are … #QldBlog
    Stuart Flatt (UK) of Average Joes Blog. Originally at: Blog Tips at ProBlogger. As promised earlier in the week, today I’ve got great pleasure in naming the winners of the Great Barrier Reef Queensland Blogger Correspondent competition. 767 bloggers entered the competition. Interestingly the vast majority of entries were from those in the USA, and from women. This is reflected in the winners list. Choosing the winners was no easy task. We saw some very creative submissions and I myself spent a whole day looking through them all—and loved the experience! But
  • FEVER BEE  |  MONDAY, MARCH 18, 2013
    [Blog] Over-Reliance And Diversification
      If you would like to continue reading this blog after July 1st, please subscribe by e-mail. If you're reading this via Google Reader, please click here to subscribe by e-mail. Kevin mentions the danger of being dependent on a single platform. This is true of communities too. If your community can solely communicate through one platform, what happens if that platform suffers a catastrophic failure? What happens if the company goes bankrupt? Even if you could set up a new platform, how would you tell members about it?  Build up a resiliancy to future problems.
  • FEVER BEE  |  THURSDAY, MAY 31, 2012
    [Blog] An Increase In Weak Activity
    It's the discussions, the exchange of views, the participation in events, blog posts, and similar content which counts. Don't get too excited about an increase in poor quality activity.    An upsurge in poll votes, likes, sharing, has little long-term impact upon the community. Spikes are fun, but it's poor quality activity. It doesn't lead to the sorts of activity that leads to sustained growth or  Some believe that members begin their journey through the community via these simple activity channels. Without this, people simply stop coming back. 
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog] Content Marketing: Have a Strategy and Be Relevant
    'Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing content marketing. Content marketing should be part of all B2B [and B2T] business’s overall marketing strategy. Earlier this month I had the opportunity to attend a fabulous week of learning and motivation when I attended the 2013 Content Marketing World Summit at the Cleveland Convention Center. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 31, 2013
    [Blog] Why Videos are Such an Important Way to Reach the Professional Tradesman
    Other than SEO, promote on your blog, website and social platforms, along with the appropriate tagging so folks can find you. 'If you’re not utilizing this tool to reach the contractor and professional tradesman, you’re missing a great opportunity. Some recent studies show that videos are on the rise in the B-to-B world.  B-to-B Content Marketing: 2013 Benchmarks, Budget and Trends North America  found that video had the largest increase of any market content in 2012. He gives great tips on how to develop and execute a video strategy. Define your message.  Keep it short. 
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Another tool we’ve all been waiting for: Timely
    Look at the times – 62 clicks at 2:12 am on Friday, 54 clicks at 6:29 am on Monday – these are times when I would clearly not be tweeting unless I was out on the town, and if I was out on the town, I would not be tweeting my own blog posts, I would be tweeting about being out on the town… Anyway – try it out, see what you think. I’ve been testing Timely , developed by the great guys at Flowtown. It’s a scheduling tool for tweets, based on an analysis of your Twitter account activity. Want to see what I mean? Which I am.). Implementation cool tools
  • PROACTIVE REPORT  |  THURSDAY, JANUARY 21, 2010
    [Blog] The New Media Relations
    89%  turn to blogs. And finally – upgrade your newsroom to a social media newsroom so that a journalist who runs across one piece of content on a blog or tweet can access all your social media content easily and quickly. It’s official – journalists rely on social media sources to find stories.  Traditional media may not be dead, but the best way to connect with them is online. 65% to social media sites such as Facebook and LinkedIn. 52% to microblogging services such as Twitter. 61% use Wikipedia. Do they believe everything they read? No, says the survey.
  • PROACTIVE REPORT  |  THURSDAY, JANUARY 21, 2010
    [Blog] The New Media Relations
    89%  turn to blogs. And finally – upgrade your newsroom to a social media newsroom so that a journalist who runs across one piece of content on a blog or tweet can access all your social media content easily and quickly. It’s official – journalists rely on social media sources to find stories.  Traditional media may not be dead, but the best way to connect with them is online. 65% to social media sites such as Facebook and LinkedIn. 52% to microblogging services such as Twitter. 61% use Wikipedia. Do they believe everything they read? No, says the survey.
  • PAMORAMA  |  MONDAY, JANUARY 25, 2010
    [Blog] What's New and Interesting in Social Media
    Read more at Liz Strauss at Successful Blog ) Social Media – Give It Some Time! link] markclayson Even for those few who do understand the purpose for utilizing social media tools, tracking monetary gains and effectiveness of social media it is still not an easy concept to grasp….-= ´s last blog. link] markclayson Even for those few who do understand the purpose for utilizing social media tools, tracking monetary gains and effectiveness of social media it is still not an easy concept to grasp….-= ´s last blog. There is a lot of really good research on this topic.
  • CONVINCE & CONVERT  |  MONDAY, JULY 7, 2014
    [Blog] The 12 Startups I’ve Invested In and Why
    Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog. 'I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer. mentioned that I am an investor in that company, and Chris said, “You are? had no idea you did that kind of stuff.” Lesson.ly Lesson.ly
  • JACOB MORGAN  |  WEDNESDAY, NOVEMBER 9, 2011
    [Blog] Update on my Book for McGraw Hill (and an Official Title!)
    ”  Originally that is what the publisher had recommended but those of you that read this blog will know that I’m not a big fan of using the term “social.” Six months ago I announced that I was working on a book for McGraw Hill. The book is the first and only comprehensive strategic guide for executives and decision makers who are looking to deploy emergent collaboration tools and strategies within their organizations. Each of these contributors is a practitioner at organizations who are actually making emergent collaboration work. Why this title?
  • TWIST IMAGE  |  TUESDAY, DECEMBER 4, 2012
    [Blog] Don't Make Me Lie
    often talk about my business travel here on the blog (over 150,000 air miles every year). The only thing I hate more than people who lie is when I'm being forced to lie to others. Don't make me lie. This was my conversation with a recent border crossing guard at the airport: Guard: What is the purpose of your travel? Me: Business. Guard: What kind of business? already visibly frustrated). Me: I have a business meeting. Guard: With whom? rolling his eyes and puffing). Me: [insert name of business and and person I am meeting] to discuss a potential partnership. Guard: Why? Me: Marketing.
  • DIVA MARKETING BLOG  |  FRIDAY, OCTOBER 23, 2009
    [Blog] Atlanta Women In Social Media Marketing - 6
    This semester students were required to post their reaction to the various components of International PR on their personal blogs. My students are encouraged to engage these guest speakers on Twitter, PROpenMic, or through their blog or website. This is a continuing series highlighting some of the fabulous women in the metro Atlanta area who are working in social media marketing. These divas include women from both the client and the agency side. From a personal (and I must admit selfish) view it's been a fun opportunity to meet and answer the question. Confidence.
  • PROBLOGGER  |  FRIDAY, JUNE 22, 2012
    [Blog] SEO Your YouTube Videos in 10 Steps
    The rules of copywriting which you apply to blog titles and sales pages also apply to YouTube video titles. This is just like blogging—if a blog is not updated for a long time then it will lose its rankings in Google. Submit your video URL to social bookmarking sites, blog about it, and share it on your Twitter and Facebook profiles. Deepak blogs about video marketing for bloggers at VideoMarketing.net. Originally at: Blog Tips at ProBlogger. This guest post is by Deepak of VideoMarketing.net. Use a suitable video filename. Put your keywords first.
  • LOUIS GRAY  |  MONDAY, JULY 11, 2011
    [Blog] Teens in Tech Conference: August 5th at PARC
    In addition to the Teens In Tech blog , which has seen increased activity of late, team-ups with TEDxYouth on the East Coast , and the annual conference , launching this summer's incubator has been very rewarding. This summer, I've spent a good amount of time working with teen entrepreneurs working on their brand new projects and companies as part of Teens In Tech's new incubator initiative , aimed to help these young entrepreneurs focus and deliver on their ideas. Being an advisor to Teens in Tech has its privileges. hope you'll join us August 5th. Sign up at [link]. Events TeensInTec
  • PROBLOGGER  |  WEDNESDAY, JULY 3, 2013
    [Blog] An Offer that isn’t too Good to be True
    Blogging is hard. As a blog owner you need to master multitasking, a willingness to roll up your sleeves and get things done. Because blogging is hard, it’s a great opportunity for people to create products that make life easier. Breakthrough Blogging. love that this course is aimed at people who have started a blog and then stalled. Through this course if you can find the inner motivation you need to get to tipping point of your blog. Better Web Videos & Rapid Video Blogging. Originally at: Blog Tips at ProBlogger. Podcasting.
  • ARI HERZOG  |  WEDNESDAY, MAY 5, 2010
    [Blog] Should You Expect Reciprocation?
    At some point during our journey through social media and blogging, we encounter reciprocation opportunities that are too good to pass up, especially in the beginning when we are developing our online presence. For example, when building a fan base for a blog, one of the common ways to do so is to go out and do some blog commenting, in hopes that the blog owner will make a comment on your site in return. Even those who do nothing but manage their own blog and social media accounts find it hard to reply to all of their comments, emails, and friend requests.
  • ADAM SHERK  |  TUESDAY, JUNE 30, 2009
    [Blog] Syndication Best Practices: Reduce the Risk of Being Outranked for.
    Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. However from an SEO perspective there is a downside, as syndication creates duplicate content issues. One of the most common concerns I hear from publishers is the fact that syndication partners are outranking them for their own content. for more information.
  • SOSHABLE  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Microsoft Bombs on Twitter
    Original post about Adam Ortho can be found on Wikimotive’s blog titled, “ Adam Orth, Microsoft Creative Director, Bombs on Twitter.” 'Adam Orth is one of the creative directors at Microsoft studios. He’s not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let’s take a look at what he did and investigate how your  small business SEO  can learn from the mistakes of one of the biggest companies in the world.
  • WAXING UNLYRICAL  |  SATURDAY, MARCH 26, 2011
    [Blog] Crazy For Cricket
    And when I’m happy, I work better, which is all the better for my clients… and for you, because then I don’t have to worry about WUL going through death throes by getting into a blogging impasse. Cricket alert! This week, I found out that one of the two semifinal matches of the 2011 Cricket World Cup is taking place this coming Wednesday. It will be between India, my country of origin, and Pakistan… … in India! … and starting at the unearthly (for the U.S.) So naturally, I will be taking the day off, so that I can watch it live on www.crictime.com.
  • MINDJUMPERS  |  FRIDAY, AUGUST 27, 2010
    [Blog] Spacebook and Danceroulette Music Video | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives&# on Facebook.
  • PROBLOGGER  |  FRIDAY, JULY 1, 2011
    [Blog] 5 Ways I’m Using LinkedIn – to Drive Traffic, Build Community, Generate Sales and Build Influence
    For example check out the ’31 Days to Build a Better Blog’ recommendations that have already come in. Start a ‘group’ on your blog’s topic – it can open up opportunity for you to become a leader and authority in the niche and opens up some interesting networking opportunities ( join the ProBlogger Group here ). Originally at: Blog Tips at ProBlogger. Let me quickly mention a few: 1. Companies. In the last week I set ProBlogger up as a ‘Company’ on LinkedIn. Groups. LinkedIn Today. Finding Guest Writers. Status Updates.
  • WEB METRICS GURU  |  SATURDAY, MAY 15, 2010
    [Blog] Is there any point to doing Sentiment Analysis?
    Noticed a blog post by Content Analytics on Why analytics companies should stop focusing on “accuracy” in automated sentiment analysis saying we can’t really measure sentiment in text – we can only evaluate how someone is reacting – and their emotional state is affected by what was seen / read / experienced just before writing, and that can rarely be measured. I’m quoted in the post (my post, that is) which I bolded, below. Discussions on automated sentiment analysis “accuracy” are starting to border on the bizarre. Not 1% accurate, 50% accurate, or 100% accurate.
  • SOSHABLE  |  THURSDAY, AUGUST 16, 2012
    [Blog] Landing Pages: The Incredible True Story Of How Visitors Become Leads
    Original article about  Wikimotive’s Landing Pages ebook posted on Wikimotive’s blog under the title Wikimotive’s Landing Page Guide. If you?re involved in your company?s internet marketing , then you?ve probably heard the term, “landing pages”. landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to the ad or link and also should contain a form for gathering information. Our ebook is broken up into three chapters: Chapter 1: The Principles of Landing Pages.
  • ALEX BLOM  |  MONDAY, AUGUST 3, 2009
    [Blog] innovate, don't defend
    mattsparks88 (Matt Halliwell) Twitter Comment RT @AlexBlom Innovate, Don’t Defend | Alex's Blog [link to post] - Posted using Chat Catcher blog comments powered by Disqus GET UPDATES Did you know? How to Build & Sell Through a Community Part 2: Why? Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Innovate, Don’t Defend by Alexander Blom on August 3, 2009 in Thoughts, tips & advice Spread it!
  • WEB METRICS GURU  |  SUNDAY, SEPTEMBER 30, 2012
    [Blog] The Power of Symbols and Web Journal – Sept 24th – 30th 2012
    In  Effective Measurement in a Multi-Channel World  Gary Angel wrote a fantastic white paper and post at the Semphonic blog about qualities an effective management system needs to have and I have summerized them here. Such Been thinking about symbols lately. I’ll talk about Symbols near the end of the post. Have to admit, the course I’m teaching at Rutgers University on Social Media and/for the Arts is taking so much of my focus that much of what I’d write here, in a more structured, art based way, is going there, instead. Web Journal. Analytics. Symbolism.
  • WEB METRICS GURU  |  MONDAY, JUNE 7, 2010
    [Blog] Google Search Enhancements + Social Monitoring for new talent
    I tried getting the server log files off Dreamhost where my blog is hosted but could not find the data. Read a post on How Google’s Time Dimension Will Disrupt Your SEO showing a new feature of Google Search that allows the searcher (you) to chose any period of time and see the most relevant search results for a query.  But the post brings up another point, the results being shown are based on the real time data that Google collected at any point in time, and, erase much of the advantage big brands have/had with SEO due to backlinks that big brands find it easy to collect.
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 2, 2011
    [Blog] The Power of Consumer Choice Drives Social Media Importance
    wrote about that a while ago here “ Why Blogs Kill Dissent “ I don’t suspect you’ll love We Are All Weird , but I may be wrong. I love the strategy of Seth Godin’s Domino Project , which is reinventing the publishing business by making hard cover books easier to find, remember, and digest (the average Domino book contains fewer than 100 pages). The most recent Domino book to be published was by Godin himself, and unfortunately I didn’t find it particularly good. Ain’t that grand?” I’d love to see a whole book about this. Why bother?
  • SOCIALFISH  |  THURSDAY, FEBRUARY 17, 2011
    [Blog] A Tale of Two Communities Part 1 – Volkswagen
    understand their position regarding protecting the brand, but in an association’s case, I would recommend checking out this blog post which addresses legal concerns over members posting videos at events. This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. 2 – The Salesforce.com User Community.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 30, 2012
    [Blog] Do The Work – Introducing the Social Pros Podcast
    for more on Argyle – the social media management tool I use personally – see this blog post about them ). for more on Infusionsoft – the email tool we use – see this blog post about them ). My new podcast debuts this week. It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert , and I’m thrilled to be adding Social Pros to the array of high quality content we create every week. Tell Me More. What is Social Pros?
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Back to the Future – Where will Social Media be in 2015?
    Bridging the gap between having a blog and a social media account could provide businesses and regular users with a greater experience, giving them the power to add personal touches to their accounts. 'It is hard to believe that only 32.77% of the world’s population has regular access to the internet. Considering that ten years ago only 12.5% were online, a lot has changed and it is reflecting in our day-to-day activities. In the age of mobile technology, social media has become much more than a platform for basic communication; it has become engrained into user’s everyday lives. 
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 2, 2011
    [Blog] Show 362 - IBM Research on Marketing and Social Media
    Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc. Show 362 of  The Engaging Brand leadership and marketing podcast  is live  just for  you talking about social media and marketing. This week "Sponsored By: Content Equals Money where content marketing equals conversions.". Elaine Fletcher of IBM joins Anna Farmery to talk about their fascinating global research called From Stretched to Strengthened. survey which interviewed 1,734 CMOs, spanning 19 industries and 64 countries. Remember We discuss. The 4 factors (or headaches!)
  • JANET FOUTS  |  FRIDAY, MARCH 25, 2011
    [Blog] Why aren’t there more women in open source (and what are you gonna do about it?)
    The list below might give you an idea of what women are working on now, and find a little inspiration on these blogs and the projects too! I’m a big fan of open source and as a woman who mangles a line of code here and there, I’m constantly amazed when I see how few women there are working in the field. Now, this is not one of those boo-hoo posts (you guys are MEAN!) about poor down-trodden women getting short shrift. That’s not really my style. I’m honored to be moderating a panel with a few of these amazing women  for  SDForum’s Tech Women’s Program.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 24, 2012
    [Blog] Behind Every Great Blogger is an Even Greater Voice
    How easily can somebody, who may simply be passing through your blog, get a sense of your character, your position in the industry, and your value to the scarce few minutes in their day? How can we turn a blog in to a glowing beacon that relays our message to any passing mortal who stumbles across it? You can visit this author’s blog for plenty of that. They help every reader that ever passes through your blog to make a snap decision about whether you are worth following. Before we ever subscribe to an industry expert’s blog, we must respect him.
  • SOCIAL WAYNE  |  MONDAY, SEPTEMBER 20, 2010
    [Blog] This Week in Location: 30 must read location-based articles from the past 7 days
    Blog Post. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs. Videos. schneidermike and @EricLeist check out SCVNGR rewards. Social Media Tulsa What is Whrrl. The real Facebook burglaries story. Pros And Cons Of Mobile Marketing. How Local Businesses can use Facebook Places. Plan and share your trips with Tripline. The U.S. is Catching Up to The World in the SMS Marketing Race. Nick’s Crispy Tacos offers free taco via mobile challenge. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses. Today in Location Based Services and Apps.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 24, 2012
    [Blog] Suicide in Success, Race and Social Media
    People are human, not robots and somewhere along the way it seems that we have forgotten about that and the line of judging others because you have a twitter, facebook, google+ or a blog gives everyone the right to judge others that can cause pressure that could lead to suicide. Suicide. Suicide is one of those topics that is not talked about enough like AIDS, HIV, and other serious issues that should be discussed more openly instead how to get more twitter followers or increasing your klout score. But recently with the deaths of Don Cornelius and Whitney Houston it has been in the news.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Blog] Copying Apple
    While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. Examples of this are. The Microsoft store. My first computer was a PC. they nailed it.
  • CONVINCE & CONVERT  |  SATURDAY, JUNE 9, 2012
    [Blog] One Social Thing Wrapup – Week of 6/4/2012
    One Social Thing Wrapup – Week of 6/4/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 25, 2010
    [Blog] Free WordPress Plugins – What are Your Favourites?
    This Post is from: ProBlogger Blog Tips. It has been a while since we had a survey on the topic of WordPress plugins so today I’d like to kick one off. What are your favourite FREE WordPress Plugins? Try to keep it to your top 5 so that things don’t get out of hand – but please share which free WordPress plugins are most useful to you in comments below. If you have some premium/paid ones that you want to suggest – please hold off on sharing those as I’ll run a post later in the week asking for your feedback on those. Over to you! Share This.
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 28, 2010
    [Blog] Pricing gaffe leads to PR, SM fail for TGW
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Pricing gaffe leads to PR, SM fail for TGW | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer to me, especially since the co-worker noted that they were at 90% off. We send them a product feed.
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Blog] Can Social Media Make You Happier?
    This social media site runs a blog full of posts promoting happiness and positivity. 'Social media has become a daily staple in our lives. We take time out of our day to post pictures and statuses to inform our followers and friends what we are up to. We live through the experiences of what others post, which is typically the most exciting and interesting parts of their lives. This leads us to the question of whether social media makes you happier. The simplest answer may be, “it depends how you use it.”. FOMO, or fear of missing out, plagues a huge number of social media users.
  • GEOFF LIVINGSTON  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] The Ridiculous State of Sports Social Media
    When Curt Schilling launched his epic blog 38 pitches depicting his view of baseball and the media , it seemed like a turning of the tide. Just this week he mistakenly posted a blog that he had been hired by the Marlins BEFORE he had been officially released by the White Sox. The Fifth Estate had arisen in sports holding journalists accountable. 38 Pitches turned Schilling from a media goat into a newsmaker and source, and after retirement he has become an ESPN analyst. However, his legacy has not carried over to his professional brethren. His Twitter rants are legendary.
  • SOSHABLE  |  FRIDAY, AUGUST 31, 2012
    [Blog] Social Media and the RNC
    Original article about  Twitter at the RNC posted on Wikimotive’s blog under the title Twitter and the Republican National Convention. It’s official: Twitter is THE place for advertisers of every shape and size. We’ve long suspected it’s true and last night’s Republican National Convention just seals the deal. He’s been spreading his campaign over both Facebook and Twitter, he doesn’t have the saturation of Obama, and evidence suggests he gaffed by buying a large quantity of followers, but at least he’s trying. What were the results?
  • TWIST IMAGE  |  THURSDAY, JULY 18, 2013
    [Blog] Great Advertising (From An Unexpected Brand)
    If I''m going to be honest, even blogging about this ad kills my point, because I''m giving this too much attention and time. 'Have you seen this ad? When was the last time you paid attention to a commercial about toiler paper? Or even cared to? Kimberly-Clark ''s Cottonelle brand (not a client) has come out with dispenser packaging for its Fresh Care Flushable Dry Wipes product. Yes, a moist and flushable toilet paper. Innovative product? Maybe. Stunning Cannes-worthy advertising? But it''s short. It''s to the point. It catches your attention. It makes you smile. The butt of the joke.
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, OCTOBER 13, 2010
    [Blog] Have you updated your business model?
     We had to be willing to guarantee that each and every author would reference MAW in a certain way and only use their approved language on any blog post, tweet, Facebook update etc. One of the uncomfortable truths about the last few years is that we're not going back to the old normal.  Perhaps it is a manifestation of the thought that Oliver Wendell Holmes expressed when he said: "One's mind, once stretched by a new idea, never regains its original dimensions."  And boy, have the last few years stretched all of us! mobile technology/phones.  But.as
  • SOCIALNOMICS  |  THURSDAY, JUNE 7, 2012
    [Blog] Cutting Through the Noise with Engaging Content
    On Twitter, Promoted Tweets have a one to three percent average engagement rate according to Twitter’s advertising blog. It’s Do you ever feel like your marketing message isn’t being heard, particularly on social channels? It’s no surprise – one leading source cites an average engagement rate of 1% on Facebook as successful. Facebook itself captures an engagement rate below one percent – currently at.07%. It’s not hard to feel like your message is lost in the mix. The brands who are succeeding on social channels have one thing in common – highly engaging content. Be helpful!
  • WRITTENT BLOG  |  MONDAY, JUNE 3, 2013
    [Blog] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    Editing your podcasts is just as critical as formatting blog posts ; you’ll lose the majority of your audience without it. 'Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:  . Image Credit: Social Media Examiner. Podcasts? Really? However, as social media exploded in popularity, simple sound files became almost dowdy.
  • ABSOLUTE PA  |  FRIDAY, JUNE 20, 2014
    [Blog] Is Measuring Your Social Media Success a Big, Fat Time Suck?
    It could be a website you’ve blogged for or via your Facebook plugins ( so you know what’s working and whether to repeat the same techniques ). They visit your blog, websites and event pages, and sign up for your newsletters. 'If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. What’s more,  these tools are usually free. Great! Great! Where do I sign up?
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] What does YOUR Open Community look like?
    Oh and one other thing… we’ll be doing a blog tour, appearing on various blogs on different dates over the next couple of months to talk about the ideas in the book. If you’d like us to do an interview or write a guest post on your personal or association blog, please contact us. The countdown begins… our book is out November 1! Forgive us for what’s sure to be a big promo push to spread the word about our little book, Open Community , which is about to come out in less than two weeks. we want you to help us start the conversation!
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 12, 2010
    [Blog] Would You Try It With a Fox?
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved. And guess what?
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 3, 2012
    [Blog] Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
    Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? Let’s Find Out is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest. It’s fundamental direct marketing. When/where is that?
  • SOSHABLE  |  WEDNESDAY, OCTOBER 30, 2013
    [Blog] A Hodgepodge of Predictions and Stats for Marketing in 2014
    The post A Hodgepodge of Predictions and Stats for Marketing in 2014 appeared first on Soshable | Social Media Blog. 'It’s that time of year, again. We’re going to eat a lot of different foods that we rarely eat the rest of the year and we’re going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options. It can actually get pretty confusing. This trend has been happening for over a decade now and it shows no signs of slowing.
  • ENGAGING BRAND  |  MONDAY, JUNE 27, 2011
    [Blog] The Context of Social Media
    This is even more so now people digest the blog, the podcast, the tweet in different places because of the rise of mobiles and tablets. Social media is like all the arts.the words you write are not the experience. Just like the music, notes, art are a vehicle of emotion.and it is the audience that takes that emotional message and relates to their life.so it is with social media. The reader, the listener creates the context. When you think about it this is subtly different from the past. The context was either a shop, your internet site etc. Create stories around your service. Surprise.
  • ALEX BLOM  |  FRIDAY, JULY 24, 2009
    [Blog] don't forget the others
    All up good blog kathymagrino Hi, Alex! Kathy phycodes (Arash Amirnezami) Twitter Comment RT @AlexBlom Don’t forget the others | Alex's Blog [link to post] - Posted using Chat Catcher blog comments powered by Disqus GET UPDATES Did you know? How to Build & Sell Through a Community Part 2: Why? First of all, apologies for my lack of absence over the past 3-4 weeks through all online mediums. was quite sick and didn’t have the energy to contribute. As my friend @phycodes said when I made my first tweet in weeks ‘I was glad when I saw it. thought you were dead’.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 13, 2014
    [Blog] Adopting Social Media in Finding a Child
    They can also find support from others in the same position, or those who have already successfully adopted, read valuable blog posts and much more. 'Social media is not only a place to connect with friends, but it’s become an online forum for most any need or support these days. For those in the adoption process and looking for connections, whether they are support from others, information, or possibly actually finding that baby, social media can be an important place to be. Who is Adopting? Why Use Social Media? It’s a great way to have a ready reference.
  • ARI HERZOG  |  MONDAY, APRIL 16, 2012
    [Blog] Mark Schaefer on The Tao of Twitter
    Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” encourage you to visit his marketing blog entitled {grow} to learn about the connections between companies, reputations, and profits. Recent comments Mark Schaefer's blog is definitely worth reading up on. ” I emailed him for more information. Mark, what does that line mean? What’s the formula? Back to your book. Thanks.
  • ARI HERZOG  |  FRIDAY, NOVEMBER 4, 2011
    [Blog] Letting Go
    Visit the blog archive to read more articles on new and emerging media. Leaf by mxruben. Leo Babauta’s guide to creating a minimalist home is significant for many reasons but mostly because it is so simple to implement. It is pathetic how much clutter winds up on my desk, my coffee table, and on my floor. Every time I clean a spot and turn it vacant, it gets cluttered a day or two later. need to stop procrastinating and increase my white space. Practice letting go of one thing today—maybe it’s an old idea, an old story, a piece of clothing, or an unhealthy relationship.
  • ARI HERZOG  |  SATURDAY, MARCH 12, 2011
    [Blog] 11 People Share Why They Follow My Tweets
    by Christopher Roberts@Philosophy Blog Related articles Reply Frequency Among 11 Twitter Users Case Study of @TheAcademy vs @TheGrammys Learn Twitter From Justin Bieber. Two years after asking my Twitter followers why they followed me , I decided to ask it again. This time around, instead of embedding multiple screenshots of people’s responses from a random moment in time, I introduce a social media tool called Storify — which enables sharing of tweets, Facebook updates, Youtube videos, Flickr photos, and other social content — to tell a story. Media tools Twitter
  • SOCIALFISH  |  THURSDAY, DECEMBER 9, 2010
    [Blog] Latest from the Open Community Virtual Book Tour
    Deirdre Reid and Big Duck quizzed us on lots of stuff including public vs. private communities, association blogging,  staffing of social media, and how Open Community relates to Beth Kanter’s concept of the Networked Nonprofit. We’re completely exhausted and so grateful for all these great blogs to have hosted our tour. Don’t have the book yet? Buy it now. We want to hear your thoughts on it! Get this badge. Since our last book tour update, we talked PR 2.0 We talked to Beth directly about that last one, too! The book tour continues through the rest of December!
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Blog] 2014 Disaster Resource Guide Showcases @SouthwestAirlines Story from @SocialEmployee #businesscontinuity #crisis
    As we have explained numerous times both in The Social Employee and here and on our blog, a good story has a way of taking on a life of its own, winding its way through different communities until it is firmly embedded in our cultural consciousness. 'As we have seen time and again both through our personal experiences and through human history, how well we prepare for disaster contributes greatly to our experiences when one eventually strikes. This is true for us both as individuals and in our roles within the larger organizations to which we contribute. great story takes flight.
  • SOCIAL WAYNE  |  SUNDAY, FEBRUARY 27, 2011
    [Blog] Day 27: People of color impacting the social web – Amani Roberts #28DaysofDiversity
    For day 27 , I would like to introduce to some and present to others: Amani Roberts Twitter: @ahr19 Website/Blog: www.woodsidemediagroup.com Bio Amani is the Founder of Woodside Media Group, a Digital PR Firm specializing in Emerging Media and Technology. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 1, 2012
    [Blog] The Frightening Ramifications Of High-Frequency Pricing
    On November 23rd, 2012, I blogged about the pending rise and increase in personalized pricing (you can read more about that here: The Future Of Personalized Pricing ). Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). The bigger, more pressing, issue is leveraging technology to optimize pricing. Excited? Scared?
  • ENGAGING BRAND  |  SUNDAY, OCTOBER 21, 2012
    [Blog] Starting Up a Startup
    Start a blog, provided you have something to say and the discipline to keep up with it.  . So You Wanna Be Startin’ Something? You’ve got the Big Idea, you’ve got a plan, and you might even have some money to get things off the ground. Congratulations, you’re moving forward with a startup! There’s plenty to think about as you prepare to launch your startup, but one of the key elements that’s sometimes overlooked could likely be the most important: your own personal brand.  Taking a moment to understand the connection between your personal brand. Why Your Brand Matters to Your Startup.
  • ENGAGING BRAND  |  WEDNESDAY, JANUARY 27, 2010
    [Blog] Ideas - Protected species of business
    Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Are you thinking forward? Main | Show 282 - How to manage your energy through thoughts » Ideas - Protected species of business Just as humans need oxygen to breathe, businesses need ideas to thrive. Ideas are the fuel, they are the heartbeat of a company.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [Blog] Part II: 23 Things to Keep in Mind While Fueling the Creative Spirit
    Thus, I find myself scrolling through Tumblr’s blogs in search of infographics, inspiring quotes and life mantras, often from history’s great minds, to help guide my course. 'I consider myself a pretty well-spoken guy. tend to make well-thought-out points in a concise, relatively eloquent and convincing fashion. Maybe I’m lacking the life experience or human empathy, but I would hardly describe what spews from my talk-hole as profound. Doesn’t mean I don’t try. I’m more of a visual guy anyway. The visual packaging makes them more memorable for me.
  • COLLECTIVE THOUGHTS  |  MONDAY, NOVEMBER 19, 2007
    [Blog] A Rebuttal on So-Called Useless Twitter Cat Updates
    You can’t write more than 140 characters by design – anything beyond that is a blog post in the works. The thing I like best about Twitter is that it gives the ability to keep direct and constant communication with your friends, blog readers, and customers without needing to divert off focus with your blog. Greetings all – thought I would start off by setting the record straight and rebut the post from Brian that Twitter is just for useless cat updates. Even Mashable seems to poke fun at my brethren. The nerve! There’s value in noise. Mashup List.
  • COLLECTIVE THOUGHTS  |  WEDNESDAY, FEBRUARY 20, 2008
    [Blog] What Is Your Favorite Flower?
    The Collective Thoughts blog is about Social Media. If you are reading this blog I am sure you have already installed the StumbleUpon toolbar on your browser of choice. In turn, I will write a small review for one of your sites in a future post on this blog. When you have completed reading this post you will understand my babbling, but to do so I will tell you a little bit about myself. Up until recently my favorite flower was a Yellow Rose. Something about a Yellow Rose was always calming. Maybe that was wishful thinking. Again that was until recently. Digg this!
  • TWIST IMAGE  |  FRIDAY, OCTOBER 26, 2012
    [Blog] Six Links Worthy Of Your Attention #123
    In this guest post on Steven Levitt 's Freakonomics blog, Steven's father chronicles the last months of his daughter's life. "I don't see what the big deal is, if you want to post stuff, just post it on your blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "There can be no greater sadness than to bury one's child. It's harrowing, but also gives unusual insight into how the medical system works. Her course was a testament to the limitations of medical care. " (Alistair for Hugh). It's not.
  • WAXING UNLYRICAL  |  THURSDAY, NOVEMBER 17, 2011
    [Blog] Life In The Cloud
    He also  blogs. Earlier this year, Google announced it was rolling out a new device; one that would attempt to harness the power of the web and make it the center of the device’s power rather than the device itself. The Chromebook was pitched, in my mind, as a next generation PC; one that relied on the Web rather than the machine to do the heavy lifting. was in the market for a new machine this spring, and was instantly interested in the Chromebook. I The first thing you’ll need to get used to is the lack of programs on your machine. The Chromebook runs one program. Hell yes.
  • WAXING UNLYRICAL  |  THURSDAY, FEBRUARY 24, 2011
    [Blog] Is Twitter For Bullies?
    In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including  The National Times and  Crikey.com.au , along with publishing his own (non-PR) blog,  Sporadically Pensive. Guest post by Mike Doman. I’m a little riled up … Articles like this annoy me. It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). Image: Shareski via Flickr, CC 2.0. Alas, I’m getting ahead of myself. Give me a break.
  • SOCIALFISH  |  FRIDAY, DECEMBER 3, 2010
    [Blog] Link Love Monthly: Best of November 2010 [experimental]
    Theoretically speaking, the quality of the list should be more or less the same, because I’ve already filtered the sources and read lots of great blogs, and I trust my network. Why We Still Need Real Social Media Strategists (Very Official Blog). Why You Should Care About People That Visit Your Site But Will Never Buy Anything (Flowtown Blog). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). Recommend your favorite products and services on LinkedIn Company Pages (LinkedIn Blog). Outspoken Media). Olivier Blanchard).
  • MYRLAND MARKETING  |  THURSDAY, MARCH 28, 2013
    [Blog] IN MARKETING & BUSINESS DEVELOPMENT, IT ALL COUNTS
    By the way, if this describes your firm, please let me know as I’d like to feature you on my show , video or in a blog post soon. Send to Kindle A version of this post was originally published in the Legal Marketing Association’s (LMA) Midwest Chapter publication, In The Loop. We’re nearing the end of Q1, and about this time we are all beginning to think one of three things: We wrote our marketing and business development plans, but we’ve been too busy to concentrate on them. {{ sigh }}. Yyyyes! Better yet, I think erecting a monument on your behalf would be in order!
  • GEOFF LIVINGSTON  |  MONDAY, JULY 9, 2012
    [Blog] Inescapable Groupthink
    parallel can be drawn to David Sifry’s Magic Middle theory on how large blogs pick up stories and memes are developed. Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks. For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus. So long as people act in tribal ways , we will always have groupthink regardless of media, idealism, culture or geography.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 18, 2011
    [Blog] Everyone Has Written a Book!
    It requires travel, events, clever blogging and updates with a consistent focus on the same thing. Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book.&# This meme references the seemingly endless proliferation of social media books published. Consider this author a two-timer in that sense. But in reality, the meme isn’t true. It’s really hard to write a book. It can endanger your personal relationships and your physical well being. It is the easy part. Moving $15 Books.
  • SOSHABLE  |  WEDNESDAY, MAY 15, 2013
    [Blog] Snapchat Not Temporary After All
    Original post can be found on Wikimotive’s blog titled, “ Snapchat Not So Temporary After All.” 'Have you ever heard of Snapchat? It’s an app developed for iOS and Android. Using Snapchat, you can send pictures back and forth with your friends, the twist is that these pictures self-destruct after being opened. The idea behind it is that people will feel more comfortable sending some pictures ( cough sexting cough)  if they know the pictures will delete themselves after being seen by the intended recipient. It turns out the pictures were never deleted, just hidden.
  • TWIST IMAGE  |  TUESDAY, MARCH 18, 2014
    [Blog] It's A Small (And Strange) World After All, Brands
    Formed in May 2006 on a blog, this website is now full of passionate IKEA customers who build their own, unique, projects by modifying and repurposing IKEA products. 'How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. It''s one of the fundamental reasons why I''m such a massive advocate for marketing to become a horizontal function within the organization instead of it''s current role as a vertical. What is the face of the brand? or fruits (hungry for a Grapple ? " What would you do? apple.
  • BARE FEET STUDIOS  |  MONDAY, APRIL 6, 2009
    [Blog] How the Podsafe Music Network Works
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How the Podsafe Music Network Works How the Podsafe Music Network Works by Roxanne Darling on April 5, 2009 The music industry has suffered one of the biggest disruptions caused by the internet. Anyway, both Di and I are glad that you were touched by the music and are now hooked on your video blog (congrats on the three Vloggies). Hawai?i
  • ENGAGE  |  TUESDAY, JUNE 17, 2014
    [Blog] What the NYT’s Struggle to Embrace Online Publishing Can Teach Us About the Future of Content Marketing
    The blogging craze made average writers into expert reporters overnight. Reach beyond every article to create relevant social media tie-ins, blog posts, interviews, follow-ups and more. 'In the wake of New York Times ’ editor Jill Abramson’s firing, an internal company audit leaked to the public offers an inside view into how content marketing and the new media landscape will affect the way brands create content for consumers into the future. The now-famous document, known as the “Innovation Report,” starkly criticizes The New York Times Co. Be Flexible. Be Aware. Be Innovative.
  • PROBLOGGER  |  TUESDAY, MARCH 5, 2013
    [Blog] Do You Need a Pinterest Consultant? Interview with Jade Craven of dPS
    The only difference is that you are curating content over the long term via multiple boards, instead of curating content for a single blog post or page. spent my first four months pinning the archives from the top ten photography blogs. follow the blogs in Google reader, and skim through the list of updates. will go to the Pinterest account over the blog because it’s a lot easier for me to discover, curate and organize the images that she has pinned here than to wade through her blog archives. It isn’t expected that your blog needs to look gorgeous.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Who's The Bad Guy, Google Or Bing?
    Here’s why I think that’s possible: Suspicious of their new rival, Google engineers set up random results on their site for a series of unlikely search terms, such as “hiybbprqag.&# (Google arranged for the nonsense word to point to a Los Angeles theater seating plan on its search engine.) “Within a couple weeks of starting this experiment, our inserted results started appearing in Bing,&# Google said in a statement on its official blog Tuesday. Had I read Amit Singhal’s own blog post, published the day before , I’d have known that.
  • TWIST IMAGE  |  THURSDAY, AUGUST 30, 2012
    [Blog] The Misery Of Monetization
    There are too many articles and blog posts that have come out in the past few days that are debating the future of platforms that are struggling with monetization (look no further than this one: Twitter to Target Ads Based on Interests ). Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. amazon.
  • WISDOM LONDON  |  MONDAY, NOVEMBER 15, 2010
    [Blog] 10 000 Little Thoughts
    Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « The Social Media Agency Relationship: A Guide for Businesses Reaction to @baskers: A Clear Call To Action For Social Media Policy » 10 000 Little Thoughts I’ve just passed my 10 000th tweet. year ago, I was not an active Twitterer, now a good part of my life is played out through it, be because it’s such an important communications channel for me personally, and for my business. Has it been worth my time? Undoubtedly. Congrats!
  • JACOB MORGAN  |  WEDNESDAY, FEBRUARY 3, 2010
    [Blog] Introducing Social Business One
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing Social Business One View Comments February 3rd, 2010 Towards the end of last year I was approached by Bob Thompson from Customer Think and Axel Schultze from the Social Media Academy to be a part of a new type of community that just debuted a few days ago called SocialBusinessOne.  If you enjoy traveling be sure to check out Jacobs travel blog. SBO was designed to be a home base for everything from Enterprise 2.0 to Social CRM (anything social business related). 
  • THE WAY OF THE WEB  |  SUNDAY, MAY 16, 2010
    [Blog] A rather busy week…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • SOCIALNOMICS  |  TUESDAY, MARCH 5, 2013
    [Blog] Internet Marketing: The best way to make maximum money at home
    Post ads, write reviews, maintain blogs, carryout some sort of form filling, or even checking the email can lead to earning some bucks. It used to be a complicated task to make money online. It required the user to have his/her own site, some marketing campaigns, and specific products to sell. However, scenarios have changed a lot in the last 3-4 years. The introduction of some specific sites have changed the concept of earning through online media. Internet marketing has become an easy concept that allows even the basic users of internet to earn some handsome money online.
  • JEFF ESPOSITO  |  MONDAY, JULY 19, 2010
    [Blog] The importance of IRL meetings
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention The importance of IRL meetings | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading The importance of IRL meetings Written on July 19, 2010 by Espo in social media I talk to a lot of folks online and feel like most folks are friends in some way shape or form. Enjoy this post?
  • WISDOM LONDON  |  TUESDAY, JULY 20, 2010
    [Blog] The Ugly Truth « Wisdom London
    m talking about your website and blog. When I started my blog 15 months ago, I had no idea how much I’d enjoy it, how much it would grow, heck I didn’t even know if I’d keep it up. Your blog is great, by the way. Reply Adding more ‘wisdom’ to the Cowbell blog « Cow Bell: Rethinking Marketing for the Digital Age Says: August 24, 2010 at 10:16 am [.] Ruthenberg recently blogged for us on assessing your website and its content in “The Ugly Truth”. Reply Leave a Reply Cancel reply Blog at WordPress.com. m sold). Thanks!
  • WRITTENT BLOG  |  FRIDAY, JULY 5, 2013
    [Blog] Video Content Marketing Strategy, Email Painkillers and Expensive Mistakes
    If you only read one blog post this week, make it this one. 'It’s been a pretty dramatic week in the marketing arena. Following the release of Instagram’s new video app, Twitter’s Vine was suffering a decrease in popularity and utilization. Vine responded nimbly this week with 15 new-and-improved features. While it’s anyone’s guess which video app will prevail, companies of all sizes can take a lesson from the agility Vine displayed in responding to their competition.         Image credit: Apolonia/freedigitalphotos.net. Painkillers vs. Vitamins in Email Writing.
  • WRITTENT BLOG  |  TUESDAY, MAY 7, 2013
    [Blog] How Much Do Quality Copywriting Services Cost?
    Assuming your company is using content between 1000 words per blog article as a simple unit of measurement, your average cost per word will be $0.13 'Normal. false. false. false. Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex.
  • CHRIS BROGAN  |  TUESDAY, OCTOBER 12, 2010
    [Blog] Start From Nothing 2011
    My site could be a blog, could be an ecommerce site, could be whatever, but if I have no web presence, I have no business. In November, 2008, I wrote if I started today. This post is partially an update to that, and partially a new view based on what I’ve learned over the last few years. It presumes that you have control of most of the elements. And you do ). My Goal – Build a Sustainable, Relationship-Minded Business Platform With Growth/Reach In Mind. If you don’t start with a goal, you have nothing. If I started from nothing, goal is always first. With me? Thoughts?
  • SOCIALNOMICS  |  WEDNESDAY, MAY 7, 2014
    [Blog] Securing Your Digital Presence in the Wake of the Heartbleed Bug
    Some companies have details about the Heartbleed Bug emblazoned across their blog and home page, just so users know that they’re now patched and ready to receive your updated passwords. 'The digital world is still reeling from the Heartbleed Bug, which hit the wire in early April 2014. Many web services and firmware developers rushed to patch things up, but due to the nature of the bug, it is impossible to tell who exactly has been compromised. Heartbleedcheck.com is a fantastic tool for testing whether a particular website is vulnerable. Finding Out What’s Safe.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog] Google + Authorship: How to Set Up Your Contributing Writers
    In a lively yet informative exchange on the Moz.com blog, Shepard and Google’s Cutts help us understand how Google treats pages that have been linked through Authorship and +1s, which are comparable to Facebook “Like”s. 'Google+ Authorship is a valuable piece of SEO real estate that creates backlinks from author profiles to the content they publish online. It helps establish authors as subject-matter experts (SMEs), and it boosts the value of the content they write on your behalf. Google launched the ?rel=”author” marketing firm reports. My advice? Rich Snippets Boost CTR.
  • WWW.MGUHLIN.ORG  |  FRIDAY, OCTOBER 15, 2010
    [Blog] BackChannel Conversation Tools
    This blog entry started out as an exploration of possible tools.I Bookmark this on Delicious Subscribe to Around the Corner-MGuhlin.org Everything posted on Miguel Guhlins blogs/wikis are his personal opinion and do not necessarily represent the views of his employer(s) or its clients. Stephen, thanks, I've added CChat to the list in the blog entry as an update. hope youll chime in and share YOUR favorite backchannel conversation tool in the comments! The term "backchannel" generally refers to online conversation about the topic or the speaker. Thanks for your advice.
  • GEOFF LIVINGSTON  |  SUNDAY, SEPTEMBER 5, 2010
    [Blog] Case Study: Tyson Foods Hunger Relief
    The company offered to donate 100 pounds of food, up to a 35,000 truckload, for every comment on this blog post providing hunger statistics for the Austin area, and a connection to the food bank. list of “Hunger Twitterers” was first posted on the blog in 2009, and has grown to more than 150 members. More than 40 blog entries about the companies hunger efforts, including an “Innovative Giving” post in Fast Company Online and a piece in the Huffington Post. One of the more storied brands in cause marketing online has been Tyson Foods with its Hunger Relief program. Results.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 23, 2014
    [Blog] The Psychology of Color: Is Your Color Choice Making or Breaking Your Website?
    Variations are perhaps best used in individual blog posts when you are writing on a specific topic and trying to bring about a certain response- this is very important when you are choosing photographs to be incorporated into the post. Originally at: Blog Tips at ProBlogger. 'This is a guest contribution from Thai Nguyen, of The Wantrepreneur Journey. Image by Flickr user Kari. Along with the human emotional response to music, perhaps there is nothing more universal in experience as the human response and perception of color (of course unless you are color-blind). VIOLET. ORANGE.
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