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  • KYLE LACY  |  MONDAY, AUGUST 30, 2010
    [Blog] 3 Rules for Twitter Growth and Safety!
    Also when blogging about something you read be sure to give that author the credit for their post. We need you to be safe and courteous when using Twitter… period. It is important for all of us to remember three important rules when jumping into the world of tweeting. 1. Don’t Drive and Tweet. We should all know by now not to text and drive. Come on people! When Oprah says it… it’s LAW! Yet we’ve still managed to find a loophole and (much to our grandmother’s horror) we’ve taken social networking to the streets. Unfortunately, teenage drivers are not the only offenders.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 25, 2012
    [Blog] Samsung creates Olympic Genome
    Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out. At this year’s South by Southwest conference, Samsung caused one of these moments for me with their US Olympic Genome Project. This initiative runs via Facebook’s Connect technology which maps users with Olympians with similar interests.
  • WEB METRICS GURU  |  SATURDAY, AUGUST 4, 2012
    [Blog] Social Media Monitoring Tools and Services Report – July 2012 – from @Ideya
    That’s fine, because honestly, the world is big place, and the days of following a select set of blogs and news feeds to get the information that’s relevant seems to be over (Google killed it for me about a year ago when they changed Google Reader so it would not take notes anymore, and ended my favorite notation device). Normally, I don’t hawk anyone else’s reports, and I’m not doing it this time either. That’s mostly worked out, and it has also exposed me to people like those from Ideya, that I’d not have normally known about.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, JULY 6, 2010
    [Blog] If You Could Use Only One Social Media Solution, Which Would It Be?
    Given that most of us claim to be too busy to do anything anymore-and it is somewhat true. Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. Let’s do a hypothetical. What if you could only use one “social solution&# ? Which would you use? and why would you use it? Let’s say you’re a consultant, which social media solution would you suggest and why? Which one is going to have the largest impact on your company? On your business? For your client? Results?
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, NOVEMBER 16, 2009
    [Blog] True Social Media ROI is All About Integration
    home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Too often, business owners tell me that they aren’t experiencing a return on their investment of time with social media.  Copyright © 2009-2011.
  • SOCIALNOMICS  |  THURSDAY, MARCH 29, 2012
    [Blog] Moving Beyond the Social Customer into the Era of Customer Engagement
    To follow Paul’s thinking on this shift toward the Era of Customer Engagement, sign up for his updates on his own blog or on ZDNet.  We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). Staring at the Social Customer Is Over. Paul was among the early advocates of the social customer, defined by him in one of his recent posts on ZDNet as “a technology savvy, peer trusting, highly demanding, relatively affluent customer who leverages the web for conversations that can impact business.” Mike Lewis.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, APRIL 9, 2011
    [Blog] Bad Reviews Can Help You Rank Better | Small Business Mavericks
    About Us What’s a Maverick? Android Marketing For Local Small Businesses » Bad Reviews Can Help You Rank Better No one likes to receive bad reviews, but did you know that bad reviews can actually help you? It’s true. Bad reviews = content and content is good. There are several websites online where you can have your customers go to write reviews of your business. highly recommend that you invite your customers to do this. And if you’d prefer to receive good reviews, just provide good customer service and you are more likely to attract positive reviews rather than negative.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, APRIL 10, 2011
    [Blog] Android Marketing For Local Small Businesses | Small Business.
    About Us What’s a Maverick? The big change is that now you can check in and let your friends know where you are while you’re there. performed a search for offers in the Minneapolis area and found 10 offers at over 70 locations. Businesses represented in the check-in offers include: Arby’s Radio Shack Quizno’s Great Clips That may not look like much, but all of those are major chain stores. What if you were to make an Android-Latitude offer for your small business? Or what if you were in Austin? You’d be competing only with offers for 60 places. That’s not bad.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, APRIL 18, 2011
    [Blog] UberMedia, Mixx, And Twitter | Small Business Mavericks
    About Us What’s a Maverick? The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. just tried to revisit Mixx and couldn’t get to it at all. What’s going on? Not long ago Twitter announced that some third party apps weren’t going to work any longer. That’s UberWild!
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] Automatic and Fitbit Data Show My Car Use Down 50% as Steps Are Up 33%
    You might think that''s not worthy of a blog post, but the available data, and correlation from this simple life change is easy to document. A new low for driving costs in September (via Automatic) Prior to taking the shuttle, my routine was fairly simple. I''d walk the twins to school, drive to work, walk a bit to lunch and do usual scurrying from meeting to meeting, and get home well short of 10,000 steps. It seems fairly logical that if you walk everywhere, you''re probably driving less. To hit my target of 12,000, I''d still have to head out at night and get the steps in.
  • DIGITAL DIVA  |  MONDAY, FEBRUARY 17, 2014
    [Blog] My Birthday Weekend
    If some of you were wondering where I’ve been and why I haven’t blogged for a few weeks, it’s because I’ve been mentally busy. Work has been fairly demanding and my MSc dissertation has been too. I did get chance though to get away for four days to Staffordshire to a log cabin which was lovely and quiet and had a fab hot tub. The special occasion was my 34th birthday. It was great to spend some quality time with my husband, even if he did find it very hard to be away from WiFi and a mobile signal! Can’t wait to use it. ” I hear you ask? What a star.
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blog] I Agree with Mark Zuckerberg - Jeff Korhan
     Jeff Photo Credit:   Rahego Tweet Subscribe in a reader See how were connected Start Blogging Today! Recent Comments Seo Services on Typepad vs Wordpress Series - Own Your Blog Jeff Korhan on Authenticity Guidelines Supra Skytop II on A Social Networking Theory Walter Adamson on 5 Ways to Make Your Blog Posts Outstanding Walter Adamson on Authenticity Guidelines Jeff Korhan on What Does Your Blog Writing Style Say About You? Freshman Student on What Does Your Blog Writing Style Say About You? That’s not what social is.  You know what I mean.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 16, 2015
    [Blog] How to Use Research to Create Content That Works
    “ There is a renewed interest in thought leadership , and providing thought leadership that is not simply viral, but will have some legs to it. A lot of the content that we are being hired to help produce is designed to be real, flagship, pillar content and not, ‘Oh, I need a blog post.''” (highlight to tweet) Take a strategic approach to figuring out what you’re good at and what your audience wants to hear from you, and go from there. Tweetable Moments Finding the spicy meatball in a piece of data is key. He is a music maven and saucier.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JULY 28, 2010
    [Blog] What do you do to stand out? pt 1
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? Then check out Chris’s blog, which will have more useful information for you. think he’s right, because it’s a fairly distinctive hat. In fact, that’s one reason (though not the only) that I wear it. know people will remember me by my hat and that if they ask someone else about me, chances are that person will also remember if the hat is alluded to. What do you do to stand out to the people you know?
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 9, 2010
    [Blog] How to help your employees with social media
    You could include suggestions for how they can use different social media sites successfully, or tips for how to blog better…but most importantly encourage them to be active and be themselves instead of trying to repress their voices. At the same time, it’s also important to respect that each employee has his/her own voice and that s/he will be talking about every day life, including work, on social media. So what can you do to help your employees with social media? 1. Don’t micro-manage everything they do on social media. Imagine Your Reality. All Rights Reserved.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Blog] Paying Employees for Innovative Ideas: Why It Doesn't Work | Spin.
    blog post with his advice on keeping yourself safe online is forthcoming, but today I want to talk about the discussion we had around paying employees for innovative ideas. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Cool idea, right? vehemently disagree. love being able to buy wine and shoes. Or does it?
  • DREW'S MARKETING MINUTE  |  SATURDAY, FEBRUARY 25, 2012
    [Blog] Let’s talk business, social and joy!
    I’m fortunate that I am invited to guest blog in some of the most prominent and cool spots on the web. Every once in awhile, those opportunities converge and it’s raining Drew ‘s thinking everywhere you turn. Come join in these conversations around the web: Marketing Profs Daily Fix:  In this post, I suggest that many business owners would be smart to think differently about how size matters.  By staying focused on your organization’s sweet spot — you can actually get smaller while your profits, reputation and opportunities get bigger. You might also like.
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] [VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz
    Great, just have your blog set up to publish your emails into posts! A good way to measure the success of an event is how much you end up posting about it after it’s all over. Here we are, a month after the 2014 IBM Connect Conference , and I still have more exciting content to share with you. In this video, I had a chance to speak with Sandy Carter (@ Sandy_Carter ), whose contributions to our chapter on social executives in our Amazon best-selling book The Social Employee were absolutely invaluable. How do you make social work for you ? What excites you? So what excites you?
  • SPIN SUCKS  |  MONDAY, JULY 26, 2010
    [Blog] Why Your Customer Experience is Directly Tied to Your PR – Now.
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Picture a CEO in a suit, with a cigar in his mouth, saying to his PR team: “Our customers don’t know what they’re talking about.” I witnessed this reaction from a CEO (ok, sans cigar and suit) when he received unfortunate news from his PR team. Really bad. Thanks!
  • WAXING UNLYRICAL  |  TUESDAY, AUGUST 9, 2011
    [Blog] #measurePR with Marshall Sponder (Part I)
    A week ago today, I spoke to Marshall Sponder for the very first time. I was quite excited, because I’ve been following his blog for ages. mean, when you spell “measurement geek,&# you are really spelling M-A-R-S-H-A-L-L-S-P-O-N-D-E-R.&#. That’s how much into measurement he is! Marshall and I have been trying to connect for a long time, and I’ve always wanted to have him as a guest on #measurePR. With his new book, Social Media Analytics just out, this was the perfect time. know you’ll enjoy digging into it. August 16, 12-1 pm ET. Please save the date!
  • TWIST IMAGE  |  TUESDAY, JANUARY 7, 2014
    [Blog] If You're Going To Speak In Public, Please Don't Do This.
    Because I am often asked to speak in public and I have a personal passion for the art of public speaking, my email, social feeds and phone have (literally) been a-buzz all day about this incident. I can''t imagine how Bay currently feels (if you''re interested, he has posted a response on his personal blog and did a brief interview with TMZ ). Everyone is talking about the Michael Bay meltdown that happened at CES. hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public. That being said. " ).
  • CONVINCE & CONVERT  |  TUESDAY, JULY 16, 2013
    [Blog] How to Uncover Meaningful Social Data
    started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. I’ve been at this so long that it’s hard to believe that we haven’t mastered the ROI of social media. Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? percent — a pale shadow of the conversion rates for email and search. Seems like it ought to be settled law by now.
  • BILL HARTZER  |  THURSDAY, APRIL 3, 2014
    [Blog] GoDaddy Domain Name Auctions Are Down
    More about the GoDaddy Domain Auctions being down over on Elliot’s Domain Investing blog. GoDaddy , the domain name registrar, not only is a place where you can register domain names, but they also sell domain names on the aftermarket. So, that means that when someone doesn’t renew their domain name, GoDaddy will frequently sell it at auction and add an additional year on the renewal for the top bidder. GoDaddy’s domain name auctions are pretty popular, and apparently the site is down. Domain Names
  • SOSHABLE  |  SUNDAY, NOVEMBER 18, 2012
    [Blog] The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn’t Work
    Dealers and vendors who use Hootsuite or other tools to keep their Google+ updated have missed the point (this one topic could be a blog post of its own). Again, this is another blog post waiting to happen, but if there is nothing in the strategy that includes getting high-quality organic social interaction on your website, you don’t have a true social signals for search strategy in place. There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It’s one of my biggest annoyances. Where’s the personality?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Blog] Why you need to build your Social Capital?
    So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. A web where users can update their status, post photos, and play games with friends directly within web enabled appliances like Xbox Live! But this is just a look forward – what about a look backwards? And what does this mean for our future?
  • COLLECTIVE THOUGHTS  |  TUESDAY, DECEMBER 1, 2009
    [Blog] Twitimidation
    Jamie slogs through cyberspace in his free time, learning whatever he can, writes short stories, and tends his own blog www.residuetiger.com. In my last post here on CT, I spoke of not being afraid to jump right into the social media pool and start paddling, not worrying about whether you really knew what was going on or what’s what. So I thought I’d continue that trend and talk (briefly) about that beacon of social media possibilities, lighting the way for all others, that pinnacle of Web 2.0 Behold, two common misconceptions regarding Twitter! Good luck! Digg this!
  • JACOB MORGAN  |  THURSDAY, MARCH 31, 2011
    [Blog] Implementing Enterprise 2.0 for the Federal Government Part Two: Who Drives the Tools?
    Senior managers can also get involved in the community, setting cultural norms by involving teams they are working with in their every-day collaboration practices in the platform as well as posting bulletins/blogs to create an open communication platform with not only their direct reports but other members of the organization. This is part one in a multi-part series on how the federal government is implementing Enterprise 2.0. This was done through extensive interviews with Booz Allen Hamilton who has led many of the efforts for various Government agencies. platform. Enterprise 2.0
  • CONVINCE & CONVERT  |  MONDAY, MAY 4, 2015
    [Blog] Why Twitter is Trying to Turn Itself Into Facebook
    highlight to tweet) And the reason Twitter only allows 140 characters is not because it began with a revolutionary “micro-blog” concept. The only thing that has made the greatest difference in advancing my career is authoring a traditionally published book.” We give more credence to the written word than any other form of content (blogs, podcasts, etc.). Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 10, 2011
    [Blog] A Message from Gini Dietrich’s Mom
    Last summer she made her debut in our weekly  video blog. My momma, Christy Norton, is today’s guest blogger. This is not the first time she’s been on Spin Sucks. In honor of my birthday she writes about grounding me for my entire life and other fun stuff. Here she is…Skirsty, momma, mumsily, Mamma Mia…my mom. Happy Birthday Gini Gin!!!! wish that we were together celebrating, I miss you tons! One that causes explanations.  I’m sure that many people have been in therapy for years after being called as many names as you have been called.  Let us explore this. 
  • BILL HARTZER  |  SUNDAY, JULY 24, 2011
    [Blog] How to Promote Your Personal Brand on Google+ Plus
    In order to avoid information overload, this blog post will focus on using pictures in your profile, and in your photo gallery. Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal brand on Google+ Plus. Here are some businesses that would do well with marketing on Google+: – Consultants.
  • STEPHEN P SMITH  |  MONDAY, AUGUST 8, 2011
    [Blog] Mark Steyn on the US Debt, and Other Warnings
    Peter Oborne at the Telegraph: In this grave crisis, the world’s leaders are terrifyingly out of their depth – Telegraph Blogs. Mad Debt – Mark Steyn – National Review Online. The fecklessness of Washington is an existential threat not only to the solvency of the republic but to the entire global order. If Ireland goes under, it’s lights out on Galway Bay. When America goes under, it drags the rest of the developed world down with it. When I go around the country saying stuff like this, a lot of folks agree. Forget about mid-century. military budget.
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 23, 2013
    [Blog] The No Fly Zone (Except Exodus)
    During this time, I will blog on a reduced schedule. We are in the midst of that rare holiday season when Christmas and New Years both land on a Wednesday. People are enjoying vacations throughout the two weeks, forcing many non-retail businesses into a no fly zone. Little can be done until the new year begins and folks return to work. Like most entrepreneurs, my business will be coasting through these weeks with one exception. I’ll be giving Exodus away for free on the Kindle from December 24 through the 28th. Last year I gave away Twitter header images as a holiday giveaway.
  • FEVER BEE  |  MONDAY, AUGUST 13, 2012
    [Blog] Integrating The Community With Major Events
    Then write a live blog during the event, do interviews with attendees. Events should act as major milestones in the development of your community. They don’t even need to be your events, just major events in your sector.    Events shouldn’t be minor blips, but calls to action which unites  your audience and sustains a permanently higher level of activity. Most events struggle here. Most conferences fail to sustain the energy they create. They don’t have a plan to sustain the activity nor integrate the event with the community. This is the most important one.
  • CONVERSTATIONS  |  FRIDAY, MAY 16, 2014
    [Blog] A Cup of Coffee – is a Conversation Station
    The store almost always has people in it. - A book store offers bottled water and has a table-top game area for people to commune. - A health food store has snacks and herbal teas at a table in the back of the store for sharing recipes, workouts, and healthy living ideas. - A pizza parlor uses Facebook to offer one-night-only specials and follows up good reviews with private “thank you” coupons. - An auto mechanic uses his blog to answer questions and has created a Q & A area so customers can help each other. They linger a bit while sharing conversation.
  • PROACTIVE REPORT  |  THURSDAY, NOVEMBER 10, 2011
    [Blog] Google Give PR Pros a Holiday Gift
    ” The official Google search blog. According to SearchMetrics, the winners in this new search landscape will be news sites or blogs, broadcast sites, and video portals. Are you using your blog to best effect? In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. Why is this such a gift to PR? Trending hot topics.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 13, 2015
    [Blog] The Rise (and Fall) of the Lazy Marketer
    And as long as people have questions I can’t answer in a blog post, I’ll probably write a book.” Tweetable Moments Content isn’t the finish line. It’s the starting line. markwschaefer Tweet This Creating Content Isn’t Enough Mark Schaefer , in addition to running his successful marketing company Schaefer Marketing Solutions , has  written five books in five years , including his latest, “The Content Code.” ” Mark didn’t set a business goal to write five books in five years. But it’s not enough to create content. Air Force.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 28, 2014
    [Blog] Why Great Marketing Isn’t Always Done “At Scale”
    Passion can’t be bought, of course, or sent in the mail or faked in a blog post.   Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them. Nothing is black and white, especially marketing. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations. Read more here. It is something that happens naturally.
  • SOSHABLE  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] How-To: Turn Off the Also On Feature on Your Facebook Page
    Read More Social Media News on the Soshable Blog. Today I learned something new thanks to the Social Media Manager at O’Brien Auto Group , Dane Brooks. He had turned to me for answers on how-to turn off the “Also On” feature that is now displaying on Facebook Pages. This feature is so new, that it had me scratching my head wondering how to respond, so I looked under applications and found nothing to match what was showing on his Facebook Page. As Dane so kindly passed the answer on to me, I will now pay it forward to you. How-To Turn off “Also On” Feature on Facebook Pages.
  • JUSTIN LEVY  |  FRIDAY, NOVEMBER 25, 2011
    [Blog] Developing Routines and Finding Time
    When I look at my blogs and see that I haven’t written in several months I let out a deep sigh. For example, I’m going to focus on writing for 15-30 minutes a few times per week.  I’m not making a lofty goal of writing a new post every day for multiple blogs. Making anything a routine is hard. This becomes harder as the demands on our time increase. And with increased demands on our time come increased stress to accomplish it all and it becomes easy for things to fall off of our plates, even when we have the best intentions. When possible, make small changes.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] Can you pick NFL games better than Social Buzz can?
    Each Thursday, I will post my picks to this blog and to my ESPN group. In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to uniform colors and cold hard football facts. This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. If so, I invite you to join my ESPN group.
  • JEFF ESPOSITO  |  FRIDAY, MAY 24, 2013
    [Blog] Fear, Loathing and Shady Infographics
    Shady infographic practices: bloggers, protect yourselves – if you blog and get pitched infographics, you might want to read this post from Lani Rosales. Happy Memorial Day weekend everyone. Hope your week was a short as mine… This weekend I’ve got a bunch of running around from test driving a car or two to BBQs and bottling some beer for a competition… It will also be interesting to see 100 beers bottled on my counter. I am also pretty sure I have a chest cold settling in after sitting at humid and damp Fenway Park last night… at least the seats ruled.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] The Science Behind a Compelling Social Media Campaign
    You’ll also likely be balancing tasks such as writing blog content and other marketing tactics, so you’ll feel like you’re flying by the seat of your pants without a plan. “Setting up a social media campaign is a piece of cake,” said no marketing professional ever. When it comes to social media-based campaigns, it involves a lot more than just posting content and waiting for the likes and comments to rack up. It involves meticulous planning, endless analysis, and a true understanding of what makes your audience tick. Our brains are wired for the elements of a story.
  • CREATIVE RAMBLINGS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Blog] Social media news: Twitter launches new profiles, Scoop.it adds post scheduling for everyone
    adds post scheduling for everyone was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Twitter unveiled its newly redesigned profiles on Tuesday. Now more visually focused, the profiles feature a large, Facebook-like cover photo (1,252 by 626 pixels) on top, which also contains the users’ bio and picture. Continue reading on Examiner.com Fans of content curation service, Scoop.it and BufferApp may [.]
  • MYRLAND MARKETING  |  MONDAY, FEBRUARY 18, 2013
    [Blog] SOCIAL MEDIA: HOW’S YOUR DANCE COMING ALONG?
    It’s fun spending time on LinkedIn, Twitter, Facebook, Google+, this Myrland Marketing Minutes blog, Tout, Instagram, Pinterest, SoundCloud and FourSquare, just to name a few. My online friend, Bill Dorman, published a post today asking what we would change if we could turn back the clock to start in this world of Social Media today. wouldn’t change much at all about how I’ve used these tools. think some became frustrated, or maybe disillusioned, because they came to “the dance” by themselves, not knowing what they wanted to do once they got here.
  • SOCIALNOMICS  |  THURSDAY, MARCH 5, 2015
    [Blog] Google Introduces Auto Insurance Shopping Site
    Google announced on their blog today that they are launching Google Compare. Google Compare acts as a search engine for auto insurance quotes. The site will be starting in California and later expanding to more states. Conor Dougherty from  The New York Times said, “Customers enter information like their name and driver’s license number, and the site provides quotes in a few minutes. If and when a customer buys, Google will collect a referral fee from insurers.” ” Check out the site here. Image from adwords.blogspot.com. Thumbnail from shutterstock.com.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] You’ve Got Brand Ambassadors. Now What?
    Blog posts. Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. chose this brand because they are a great example of organizing and communicating with a brand’s most powerful influencer relationships —authentic fans! One of the things that stands out to me when I work with clients and chat with other marketers is that organizing and making the most out of a marketing relationship has become more tedious and delicate than finding influencers.
  • PROBLOGGER  |  FRIDAY, JUNE 21, 2013
    [Blog] Blogger to Watch: Torre de Roche talks about her journey to big publishing deal
    first mentioned her on Problogger as one of the bloggers to watch in 2012. I was impressed with her self-published memoir and her creative approach to blogging. recommend you check out the blog posts I’ve linked to; her story is really compelling. Before I sold the book to publishers, I learned through my research that agents and publishers look for authors with platforms, like popular blogs. How can non-artistic bloggers be more creative with their blog? I don’t believe in the term ‘non-artistic’! Read:  The Trouble With Blogging.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blog] Remaining Professional with Social Media
    Especially since social media and blogging are instantly available and free; this presents an ideal option for companies to facilitate people, who could become future customers in a mere effortless fashion. At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.
  • THE WAY OF THE WEB  |  SUNDAY, FEBRUARY 21, 2010
    [Blog] The best social games on any platform…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • JACOB MORGAN  |  MONDAY, MARCH 22, 2010
    [Blog] Is Unstructured Collaboration the Key to Business Agility?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Is Unstructured Collaboration the Key to Business Agility? blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. Towards the end of last year Drew Gude, Director, U.S. Back to unstructured collaboration. No way.
  • FEVER BEE  |  THURSDAY, MAY 1, 2014
    [Blog] Comment Frequency Policy
    I like the simple wording of this commenting policy from the terrific Overcoming Bias blog : How many communities have a recommendation for commenting frequency?    How many communities have one as simply explained as this?    Branded Online Communities Managing Online Communities
  • SOCIALNOMICS  |  THURSDAY, MAY 28, 2015
    [Blog] Google Search Will Now Also Feature Content From iOS Apps
    Google shared instructions on how to do this on  a blog post  it published this morning. Developers TechCrunch – For the last  two years , Google has been showing Android users relevant content from apps they have installed on their phones and tablets. Now, it’s also bringing this feature to iOS users and apps. Last month, Google  started  showing results from Android apps that users didn’t have installed on their phones, something it will now also do for iOS users. Just like on Android, this new feature will bring a whole new app discovery mechanism to Google Search for iOS users.
  • DANNY BROWN  |  FRIDAY, AUGUST 6, 2010
    [Blog] Draw a Tree, Get Cool Stuff - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Draw a Tree, Get Cool Stuff August 6, 2010 4 voices share yours! subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Back to Business and Thank You Response to Barbara Talismans Misinformed 12for12k Post Is Twitter Killing Blog Comments?
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 30, 2012
    [Blog] 46 Travel Tools to Optimize Your Next Vacation
    46 Travel Tools to Optimize Your Next Vacation is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Let the games begin. Happiness Factor. Did you know taking a break from it all actually benefits your psychological health? In the study, the effect of vacation anticipation boosted happiness for eight weeks. So Many Apps, So Little Time. Visualize. Web, iPhone, Android).
  • SOCIAL WAYNE  |  FRIDAY, AUGUST 27, 2010
    [Blog] 16 SXSW 2011 Panels to Vote For! The NC + friends edition
    The Cost, Commitment, & Satisfaction of Starting a Blog. Many people believe the cost associated with blogging will keep them from creating something that people will be interested in reading. While cost is a factor depending on what type of blogging your going to create, you have a choice to create a totally free blog, or one that comes with immediate cost that you have to pay up front. We all have a voice and blogging is one way of expressing that on a global scale immediately. Uploaded with plasq ‘s Skitch ! 27 (Fun!) Your vote. Yes No. Organizer.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] 10 Companies SOPA Could Destroy and Why
    Tumblr  – Many popular sites have a section related to sharing the content they house; among the buttons is a link to micro-blogging powerhouse Tumblr. One of 2011?s most hotly contested political issues, the Stop Online Piracy Act, has spilled over into 2012. Kate Croston  of  Internet Service  penned a great post on SOPA and sent it our way. The The language and far-reaching implications of the bill have caused high-profile workers within the entertainment industry to publicly oppose it; even supporters admit that it could vastly change the internet as we know it.
  • LOUIS GRAY  |  THURSDAY, DECEMBER 2, 2010
    [Blog] Follow NFL Football With Game Center on Android
    Play by play and Other Highlights in Game Center Lest the current game be in timeout or halftime, you can tap over to read headlines and blogs from around the league, view press conference videos, or see high quality photographs from other games - including, yes, cheerleaders, if you're into that. Professional sports leagues are warming up quickly to mobile customers who can't be at the game or in front of their TV sets at home. The MLB At Bat application is a top program on iPhones, iPads and Android phones alike, and is so good, I swear I bought it three times - once for each platform.
  • WAXING UNLYRICAL  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog] Let Your Freak Flag Fly
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. And it paid off.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 12, 2012
    [Blog] Introducing Stephen Tiano: Monday Muse #2
    Stephen Tiano, a freelance book designer, page compositor, and layout artist, wrote a guest blog post here in February 2009 about his blogging and tweeting and how both contributed to his economic success. blog to present my “take” on book design , what I do and how I approach such work, and hopefully to give those interested in publishing books reason to consider my services. How do you decide blog content to write? My decisions on what to blog about are guided to a great extent by what occurs to me in relation to the work. My influences vary. Muses
  • ARI HERZOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Blog] My Last Night of the Year
    Please sign up to receive blog posts by email. I am staying home tonight. Alone. And, I’m OK with it. In years past I’ve done the Boston First Night scene, complete with gawking at ice sculptures, applauding the Times Square ball dropping, watching fireworks over the city, drinking champagne, and kissing a girl under mistletoe. At 39 and single, I rarely drink these days and the bar scene isn’t the same for me. I’d also rather stay warm than fight wind chills; and driving amid drunks isn’t the safest thing to do on the last night of the year.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Day 25: People of color impacting the social web – Kalimah Priforce #28DaysofDiversity
    For day 25 , I would like to introduce to some and present to others: Kalimah Priforce Twitter: @kapriforce Website/Blog: careersters.com Bio Kalimah Priforce discovered his calling to “transform children’s lives&# after his 18 year old younger brother was shot and killed right behind their old elementary school in the Bedford-Stuyvesant section of Brooklyn, New York. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Blog] Top 7 SEO Tips for Small Businesses
    You can include weekly blogs and community activities which can help you keep the audience engaged on your site. Starting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. Also, it is very common to find poorly managed SEO (Search Engine Optimization) campaigns in small businesses. However business owners should also keep these things in mind for their SEO campaigns. Know your audience. The right keywords.
  • SOCIALNOMICS  |  THURSDAY, DECEMBER 20, 2012
    [Blog] Hollywood Films and Social Media: The New Art of Promotion
    Here is what Bay said on his blog in regards to some Internet rumors about a certain casting choice: “I squashed a rumor that was on the Internet last week. Just a few short days after Bay’s blog post, MTV.com reported that Mark Wahlberg, the Oscar-nominated actor, had been added to Bay’s cast of “Transformers 4,” stepping into the leading man position held by Shia LaBeouf in the first three movies. Gone Viral. Buzz worthy. Reply. It was about Mark Walhberg. Mark was rumored to be starting in Transformers 4. Hollywood Screenings & Twitter.
  • SOCIAL WAYNE  |  SATURDAY, FEBRUARY 11, 2012
    [Blog] Day 11: People of color impacting the social web – Anthony Frasier – #29DaysofDiversity
    Website/Blog: playd.it. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. For the past two years for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Twitter: @AnthonyFrasier.
  • LOUIS GRAY  |  THURSDAY, OCTOBER 14, 2010
    [Blog] my6sense for Android Adds Instapaper, Replies, DMs, More
    To find out more, check out the company blog post: Stream on, until your stream comes true: Android App Version 1.3 or check out The Next Web's great review: My favoriter, my6sense for Android, gets some hefty upgrades. I would be remiss to not highlight the continued updates the my6sense team has made to the company's Android application, aimed to surface the best content for you from your news and social streams, based on your own interests. When my6sense first debuted, the application was focused on RSS, and many folks still believe that's what the app is all about.
  • KIKOLANI  |  MONDAY, JULY 16, 2012
    [Blog] 7 Critical Elements Of Effective & Complete Domain Management
    Effective and complete domain management is a composition of processes with essential elements that if used together forms a system that determines the success of your business or blog online. Many start a blog without a “business plan” and soon find missing elements that are harder to implement at that point in time. Taking in consideration that every 7 seconds a new blog is started one can easily argue that surely there could be a cut of the pie in terms of hosting opportunities for that many companies. This is a guest post by Ruan Oosthuizen. In summary….
  • PROBLOGGER  |  SUNDAY, JUNE 21, 2015
    [Blog] 10 PBEVENT Speakers Share their Morning Routine
    Blogs at Woogsworld. Mrs Woog will be on the panel for:  How to monetise a personal blog  with  Heather Armstrong. Kelly will be presenting the session: Blogging voice and the art of creating meaningful connections through writing. My first priority is always to work on creating amazing content for my readers, whether that be books, courses, blog posts, an e-newsletter, etc I think the more you write, the better you get, so I spend a lot of time writing every day. Oftentimes I repurpose what I write there for blog posts or email newsletters. THE EVENT.
  • WWW.MARKETLIKEACHICK.COM  |  SUNDAY, OCTOBER 31, 2010
    [Blog] Branding With Blogger Outreach
    Home Contact About Advertise Professional Event Representation Services Be Featured Market Like A Chick Marketing From A Woman's Point of View Branding With Blogger Outreach by Coree on February 12th, 2010 A marketing or PR employee may ask, “why blogs?”, when I have an armory of tools like press releases, social media, and email, why do I need to add blogs to my arsenal? And, if they do add blogs, what cost factors are in involved and will it be worthwhile? Creating Marketing Cycles With Blogs Marketing plans generally go in cycles.  Bloggers have readers.
  • WEB METRICS GURU  |  TUESDAY, JULY 6, 2010
    [Blog] Compete.com Traffic Dashboards for Behavioral Categories – Fashion Enthusiast
    What about blogging services? Did you know that Compete.com ‘s Traffic Dashboard works not just on individual websites- but also on industrial and behavioral categories that Compete has predefined?   I didn’t know that – and it makes Compete a much closer competitor to Comscore Media Metrix than I initially thought (because industry categorization and rankings are aspects that Comscore offers that often sets it apart). Figured I’d work with the Fashion Enthusiast behavioral category as some of my readers have asked about online metrics for the fashion industry.
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, SEPTEMBER 30, 2010
    [Blog] Real-Time News Curation - Process, Key Tasks, Workflow
    These may include specific news sites, blogs, RSS feeds, open persistent searches, Twitter channels, Facebook pages and more. Syndicate Distribute and syndicate your curated news channel (what I call a " newsradar ") on relevant online channels, including social networks, aggregated news channels, your blog / newsletter / site and other content distribution channels avialble. Print this article Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow What are the tasks involved in the real-time news curation process? What does exactly a news curator do?
  • GEOFF LIVINGSTON  |  TUESDAY, DECEMBER 28, 2010
    [Blog] Madison Avenue Strikes Back
    Now when you look at Technorati’s Top 100 blogs, major media blogs, blog mastheads that have been acquired by media conglomerates, or properties under the flag of new media conglomerates like Gawker dominate the list. When an industry is operating in a hype bubble, it creates statements like this one : “Silicon Valley Will Be the Next Madison Avenue.&# While claiming that Facebook social ads are the coolest property out there, one forgets who buys the ads. Meanwhile, Madison Avenue is adapting and thriving. Tools don’t replace marketing or communications.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] Day 3: People of color impacting the social web – Rob Fields – #29DaysofDiversity
    Website/Blog: nbifestival.org. The Festival is a natural outgrowth of the work that he’s been doing on his black alt music and culture blog Boldaslove.us. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph. Twitter: @robfields.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Is Geolocation Really the Next Big Thing for Nonprofits?
    I honestly am not trying to be self-serving by rehashing a post from my own blog, but I was shocked how much traction my post about Foursquare Fatigue got over the weekend and had some additional thoughts as a result of all the comments and tweets. wrote how my enthusiasm for Foursquare has definitely waned, and wondered if anyone else was thinking Foursquare may have jumped the shark. I’m the first to admit my blog usually doesn’t get a ton of traffic or tweets of posts. question, most of them lived in big cities where Foursquare is popular and very actively used.
  • BILL HARTZER  |  TUESDAY, JANUARY 15, 2013
    [Blog] Social Media Job Opening: Social Media Manager in Dallas Texas
    – Experience with but not limited to blogging, Facebook, LinkedIn, Google+, Twitter, Flickr, YouTube, Pinterest, Instagram, and more. Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Here is the official job description. You can get in touch with me for more information or apply through LinkedIn. Social Media Manager at Standing Dog. Requirements.
  • DIGITAL DIVA  |  TUESDAY, DECEMBER 10, 2013
    [Blog] Food Blogger Cookie Swap – yum!
    spotted it on a blog and figured what could be better than baking some goodies for some other food bloggers (I love giving presents)…but even better, getting three lots of surprises back! This year, I joined in The Great Food Blogger Cookie Swap! made some Low Fructose Christmas Flapjack (click the link for the recipe) which was really quite tasty, even if I do say so myself. I was a little worried that the bloggers getting my baked goods wouldn’t like flapjack, so I also made some ‘stained glass’ biscuits: Stained Glass Biscuits. sunflower oil, for greasing.
  • GEOFF LIVINGSTON  |  SUNDAY, OCTOBER 17, 2010
    [Blog] Photographs, Digital Rights & Social Media Events
    Newspapers have been ravaged, and in some cases forced to shutter their doors thanks to digital classifieds and top tier blogs. Image by Vithaya Photography. I had the pleasure of being one of the guest models at last week’s Geek to Chic fundraising event. The next morning event photographer Moshe Zusman tagged me on Facebook with a great watermarked photo from my spin down the catwalk. cropped it and used it as my profile pic. Within hours I was told I needed to use a watermarked version of the photo or pull it down. For me, it was acceptable to use the photo for a profile pic.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [Blog] 7 Powerful Tips for a Winning Twitter Sales Strategy
    If you want to convert your Twitter account into a sales lead generator and a major source of referral traffic for your blog or website, you need to establish it as the knowledge hub for everything associated with your niche. You can do that by dividing your Tweets into categories like news updates, blog posts, occasional product updates, quotes, tips etc. Jawad Khan  s a   freelance writer   and professional blogger with a keen interest in content marketing, blogging and wordpress. He blogs at   WritingMyDestiny.com. Originally at: Blog Tips at ProBlogger.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 1, 2011
    [Blog] A Couple of Thoughts about Experts and Web Journal – May 28th – June 1st, 2011
    First, I put the 1+ button (Google just made it available) on my blog (upper right hand corner, right under the Google FeedBurner chicklet) thinking actually does something (but I’m not sure what). Enough of this, it’s getting late – and I want to finish off with three more stories: MarketSentinal came up with a post of their favorite blogs (guess who’s on it) and while I was looking at the page I saw that Sysomos had a new release the other day focusing on Gender.  Kind of late, but need to write , so here goes. But it’s wrong. So, so wrong. Right?
  • MYRLAND MARKETING  |  TUESDAY, JULY 20, 2010
    [Blog] WAIT BEFORE YOU MAKE THAT CALL
    With resources such as blogs, twitter, facebook, etc. In my case, he wouldn’t have even needed to look very far to know that my “interest” in marketing, including Social Media, is very high.  My tagline with my logo gives a hint: Strategic Social Media. You can see it up there at the top of this page. write about this not to make anyone look bad.  I didn’t post the name of the individual, nor his company. That’s not important. My suggestion: Cover the basics before you make calls, write emails or schedule in-person meetings. What do you think? Share Share this on del.icio.us
  • TWIST IMAGE  |  TUESDAY, APRIL 24, 2012
    [Blog] The Next Billion-Dollar Startup
    Between us friends, just writing out sentences like that makes me feel like I'm typing a script for the next Austin Powers movie, instead of what I'm really trying to do: write a legitimate business blog post. business blog. The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. know that sounds extreme, but I'm honest enough to admit that I could not see straight for a couple of days post-deal announcement. Again. Will it be for more money? Pinterest. facebook.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 16, 2014
    [Blog] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
    To get a sense of the scope and activity found every day at the conference, I recommend checking out this blog post by Andrew Grill (@ AndrewGrill ), Global Partner, Social Business at IBM. In an earlier post , I shared my thoughts on what a wonderful experience it was to be a part of the 2014 IBM Connect Conference in January. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers. Social Employee Chat With Andrew Grill. Cheryl Burgess speaks to Andrew Grill at IBM Connect  from  Andrew Grill  on  Vimeo. Mark Fidelman (@ MarkFidelman ).
  • SOCIALNOMICS  |  FRIDAY, APRIL 18, 2014
    [Blog] The Medium Is the Message: The Importance of Tracking Analytics across Devices
    Publishing a blog and writing consistent copy got companies ranked sooner than later. A recent report by comScore shows mobile devices accounted for 55 percent of online usage in the U.S. as of January, 2014, with apps making up 47 percent of traffic. With mobile users officially tipping the scales in search, marketers can’t afford to ignore the analytics and keep focusing on traffic and conversions from PC usage. Here’s a look at growing trends in search, consumer behavior and what’s driving content marketing. Multi-platform tracking. How will customers find you?
  • DREW'S MARKETING MINUTE  |  TUESDAY, OCTOBER 30, 2012
    [Blog] Write so they will hear you
    How to write an outstanding blog post. Most people, when faced with the blank screen on their computer and a deadline for a new marketing piece looming, get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service is superb and you have so much to say — how will you do it justice? Which is why most marketing copy is dreadful. Here are the most common mistakes: We do a brain dump, sharing everything we know. We cram way too many words into the piece because it’s all important. You might also like.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blog] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    ” This post was originally published on Webbiquity.com blog. One of the most powerful impacts of social media is the way it has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Those voices collectively shape the brand. This reality can be scary as hell for brands, but it also creates new opportunities.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 29, 2012
    [Blog] Toon Time: Nice to Tweet You
    Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by J im Dougherty ) is one of Erin Feldman’s first cartoons from her “Waxing Off with Sarah and Sheldon” series (a WUL exclusive!).
  • MICRO PERSUASION  |  WEDNESDAY, JULY 7, 2010
    [Blog] Essay: How to Captivate and Hold Attention in the Age of the.
    which is why many of us were shocked by your decision not to blog anymore - youve written such great stuff! So its difficult to determine if "lifestreaming" is going to catch on - or if it will just tire the mainstream out and have them scurry back to slower mediums - like say blogging. TweetDeck rocks for this. (2) Subscribe to blogs and follow people ONLY that (a.) Some negative comments on blogs these days are funny, or good observations, to be sure, even when theyre argumentative. Steve is using Posterous to post everything online. Shouldnt you? Pick one. Steve.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 4, 2011
    [Blog] Build Your Business Smarter, Faster, Cheaper
    Tweet David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. Blogging Success Summit – 23 Tips From Blogging Top Dogs. Five Affordable Ways to Market Your Business (Resource Nation Blog). The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. first few seconds got messed up, hang in there with it). He’s an enthusiastic, sharp guy.
  • SOSHABLE  |  WEDNESDAY, MAY 20, 2015
    [Blog] How to Use Social Media to Humanize Your Brand
    WordPress has emerged as the leading CMS in these areas, which is why it’s highly recommended for any brand looking to humanize, particularly due to its easy blog functionality and social media plugins, coupled with its rich suite of security features. You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. Here are some effective suggestions for cultivating and nurturing an online community: Create a plan. How might it need to change?
  • KIKOLANI  |  TUESDAY, DECEMBER 6, 2011
    [Blog] Writing Around the Web – Keyword Research, Google+, and Google Analytics
    Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Also, be sure to contact me via email or on Skype at kristi.hines if you need a writer for your website, blog, or business. Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization. How to Make Money Online Through Blogging and Writing. Analytics. Here are just a few examples of the areas from which you might be getting conflicting data and the reasons why. Business.
  • BILL HARTZER  |  MONDAY, JUNE 23, 2014
    [Blog] How to Post Articles on LinkedIn
    Since there has been a lot of talk and controversy in the SEO community about guest blogging , and how guest blogging is either dead or not dead , a lot of people have been looking for other platforms where they can post their articles. If you’ve published an article on a news site or other authoritative site then that would be a lot better than just giving them a blog post that you’ve written. Well, now there is a great new platform (site) where you can post article: LinkedIn. link building Search Engine Optimization Social Media
  • SOSHABLE  |  MONDAY, OCTOBER 28, 2013
    [Blog] The Three Numbers to Watch on Facebook Posts
    The post The Three Numbers to Watch on Facebook Posts appeared first on Soshable | Social Media Blog. Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights. While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to monitor for each individual post that can help you know if you’re truly finding success. Post Clicks. Likes, Comments, and Shares. Did they engage?
  • FEVER BEE  |  MONDAY, MARCH 28, 2011
    [Blog] Curate And Increase Your Community's Expertise
    Seek out guest-posts on blogs for your top members to write. People join communities to learn. Your members are thirsty for knowledge - especially about your community's topic. Your community must provide that knowledge. You must raise the level of expertise your community has in that topic.    This is cyclical. Expertise attracts expertise. skiing community that has the members who can offer the best skiing tips will attract more skiers - with better tips. You need to start the cycle. You  You need to cultivate that expertise.  Seek out other experts.
  • WRITTENT BLOG  |  FRIDAY, APRIL 19, 2013
    [Blog] E-mail Mysteries, Facebook Mobile and Other Quality Content
    If you’re not a professional writer but still have to contribute to your company’s blog, don’t panic – it can become less painful if you follow some guidelines on how to write high quality content. If you are better at producing a great interview, a captivating blog post or making a fascinating video , you’re an Artist of Marketing. The Scientist is good at increasing content profitability and applying tools to measure the impact of blog posts but he does not use people’s emotions that much, so has a risk of a lower drive in customers.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 27, 2014
    [Blog] 3 Things You Most Likely Do Not Know About Social Media Marketing
    According to Blog For Web , this is one of the most common SMM mistakes that small businesses make. Most people think that social media marketing is really easy. They think that they just have to post some messages on Twitter or Facebook and that they will be successful in the future. That is definitely not the case. While social media is quite cheap for marketers, this does not mean that it is free. At the same time, there are many things that are not known by most people out there. Here are 3 that are really important to comprehend. Marketing Gurus Spend A Lot Of Money. Socialnomics
  • JACOB MORGAN  |  TUESDAY, JULY 17, 2012
    [Blog] What is Fueling Enterprise Collaboration?
    People have become much more comfortable living a public life.  We post blogs, share pictures on Facebooks, connect with people and voice our ideas on Twitter, tell people where we are on Foursquare, and build professional relationships on Linkedin. The evolution of the consumer web is far outpacing the evolution in the enterprise and organizations are struggling to adapt. When I talk to organizations who are interested in collaboration I ask them, “Why now? Why didn’t you make the investment 6 months ago or last year?”
  • ACIDLABS  |  MONDAY, FEBRUARY 8, 2010
    [Blog] Three thoughts on social media for 2010
    Blogging has been around for longer than social network sites, but many people don’t know much about blogging. I’m referring to the basics here – like not knowing how to track comment threads to a posting, or subscribing to a feed reader service to keep track of blogs of interest. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. But to my mind, we’re still somewhat missing the point. And they may not want to.
  • CREATIVE RAMBLINGS  |  THURSDAY, JULY 12, 2012
    [Blog] Scoop.it launches new visual dashboard
    launches new visual dashboard was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. Content curation platform Scoop.it introduced introduced the updated version of its dashboard on Saturday. Now more visually focused, the dashboard is centered on a user’s personalized Interest Graph. The home page gives curators instant access to the most recent posts on the topics they follow. The content is displayed in a magazine-like format for easy discovery, sharing and interaction with other curators. Read more at Examiner.com. Scoop.it
  • DEVELOP SOCIALLY  |  FRIDAY, APRIL 8, 2011
    [Blog] Meet Our Friend Ty Hallock
    First I’d like to say thank you to Justin and Samantha for putting together this blog where we can come together as a community, exchange ideas and help build on each other.  I’m Ty Hallock the owner and operator of TopFloorStudio. Develop Socially was built with the goal in mind of bringing together people who not only knew the theory of Emerging Media and Digital Media, but also were active in the process of making it happen, and making it better. Over the next few weeks Develop Socially is going to introduce you to our friends who are doing just that.
  • SOSHABLE  |  FRIDAY, DECEMBER 25, 2009
    [Blog] Using Twitter Lists for Finding Niche Tweeps to Follow
    Read more about Twitter marketing on this social media blog. Blast. It seemed like a no-brainer to me, but I was talking to a friend who is, under normal circumstances, a much more prolific Twitter user and consultant than I am. He asked me for advice on helping his clients find relevant people to follow, what software we used for our clients, etc. mentioned lists as our primary method. The midday sun shone inside his brain as his smile crept up to each earlobe. Just for kicks, I asked another well-respected Twitter user for their method. She So, here we are. Follow those people.
  • TWITIP  |  FRIDAY, JANUARY 22, 2010
    [Blog] Why Quitting Twitter is Healthy For You
    Reflecting on my Twitter sabbatical one week in, I wrote about finding value in other ways: engaging with friends and colleagues on Facebook and LinkedIn , enhancing my knowledge on assorted Ning-powered online communities, and actively commenting on other people’s blogs. wchingya Social/Blogging Tracker January 22, 2010 Sean Platt @seanplatt Right on, Ari! I don’t think I know of anyone who has played around with Twitter as much as you. assume you still subscribe to a few blogs that you appreciate so I think that is where the difference lies. should know.
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