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    [Blog] Why Building an Internal Database is so Important
    read a post on by James Penn entitled,  10 Ways to Get More Email Subscribers For Your Blog  that I thought brought home some key points. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. know we all know “CONTENT IS KING” and we focus on putting out good stuff. But  we should be just as focused on building the list to whom we’ll be sending all this valuable info.  There  are so many  sources for gathering data from trade shows, PR and leads from advertising. Organically grown lists will give you better delivery and open rates. These are some great tips.
    [Blog] FeverBee SPRINT's Reward System - Invite Your Friends, Come To London
      If you invite your friends, colleagues, blog/website readers, mailing list subscribers, customers, clients, and others we're going to reward you with the following:   Get 3 people to attend, and we'll give you: A free conference ticket.   If you have a blog/media site/customer list and want your own tracking code to use, let us know and we’ll set one up just for you.  Half the people that have signed up for  FeverBee SPRINT  came via your referrals.    We've decided to reward people doing this. 
    [Blog] #FollowFriday: David Siteman Garland
    watched the video, which was great fun (they’re both so full of energy) and left a comment on David’s blog about how good it was and how impressed I was that he’s using Skype to develop live interviews. He uses phrases such as “jerk face,” “monkey house” (in place of the word “blog”), “drink a bitter glass of Haterade,” and “a cross between Mini-Me and Uncle Fester,” which all make for fun, fun reading. But most of all, you’ll be completely motivated to go out and conquer your marketing world one tweet, blog post, video, podcast, or interview at a time.
    [Blog] 17 Ways to Integrate Facebook and Email Marketing
    View more presentations from Jay Baer. I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways to tie these two important programs together. Killer integration of Facebook and Email. Sides of the Same Coin. The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers.
    [Blog] December – an opportunity for great work?
    Dominated by Christmas, the month of December often seems like a chance to relax a little, and churn out some blog posts looking either back at the past year, or making a few predictions for the next. On that note, this blog will be more focused going forwards. I’ve had some very nice offers to contribute to some very good sites, and I’ve struggled to find topics which I didn’t already cover. But the difference between a nice little blog and a publishing business comes down to the business model, which is something I want to prove can work for smaller sites.
    [Blog] Improve Your Productivity Instantly By Strengthening Relationships
    If you want to guest post on this blog, check out the guest post guidelines. If you read a productivity blog, buy books like “7 Habits of Highly Effective People&# , and your planner is meticulously filled out with all your plans, then you are in a better position than most people. This post was written by a guest author. Those who are very adamant about improving their productivity are usually already more productive than the average person. If you want to improve your productivity in a surprising and indirect way, try improving your relationships with others. Productivit
    [Blog] A Brand, Twitter and Jobs
    Our micro blogging (i.e. Two years ago, a friend of mine asked me if I was on Facebook and I replied in a somewhat haughty tone, “No, I’m not 16.” Today, I’m on Facebook and Twitter, I Skype and use and amazingly, I’ve started my own social media consulting company called Social Brand U, LLC. have not only embraced social media but I’ve become evangelistic about it. And, I’ve created a brand in the process. My mom is 74 years old and not exactly on the information super highway. She does, however, surprise me from time to time with knowledge of topics of the day. today.
    [Blog] A Birthday Request
    So today’s post was going to be a look back at two years of blogging here, and some of the things that have happened since I made this my main blog on September 30 2008. Then I read a blog post from a dear friend that stopped me in my tracks. And completely changed what this post would be. Stacey Monk is a girl in Florida who co-founded the Epic Change charity program with another mutual friend, Sanjay Patel. Epic Change is the parent organization behind the annual Tweetsgiving charity project in November. It’s clear it’s a sad and bleak one. With me?
    [Blog] What Could Kill Google and Facebook
    The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Or you’re told shortly after placing your order that you’ll need to choose a different item, because the menu has changed in the last five minutes. Twice.
    [Blog] The 5 Reasons Most Companies Aren’t Measuring Social Media
    ————– This is the seventh in a 7-week blog post series covering themes included in The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social - my new book with Amber Naslund , ( available at Amazon now in hard-cover and Kindle ). We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. friends). Probably not. One equals one.
    [Blog] Ford & Social Media – a con? Ford Australia and spam
    might start blogging on the train and at the doctors now. It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. entered the competition, I tweeted about my old Toyota Feroza breaking down (as a “hint hint&# ) and never heard another word back. Pretty neat huh?
    [Blog] How To Sell, Today (With Video Example)
    This thought comes from Scott Gould 's thinking blog for thinking people. If you can’t see this video, click here , or watch it directly on Vimeo. My wife shared this video with me yesterday, so I assume it’s doing the rounds. But watch it to the end and there is a masterstroke of salesmanship. So go watch it. Now, here’s what I think: The credits are the two guys in the video quirkily thanking the individuals who did each part, and asking you to subscribe to their channels. You like them. And you want to be a part of the community that they are a part of.
    [Blog] Powwowing With Pepco on Social Media
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Completely.
  • STAY N' ALIVE  |  SUNDAY, MARCH 6, 2011
    [Blog] How to Replace Twitter With Facebook
    More importantly, build your own presence and blog so it doesn't matter any which way what network you're on! I just wrote about how Twitter is becoming much less necessary for me.  In this post, I'd like to show you how, with just a few steps, you can get exactly what you're getting on Twitter and more with just a Facebook account and a Page you administer. It's actually really simple now. Here are the steps: Set up your Facebook Account. You've probably already done this, but if not, just go to, enter your details, and click "Register". Log in, and you're set! Lists.
  • BILL HARTZER  |  FRIDAY, MAY 27, 2011
    [Blog] FTC Seeking Your Guidance on Disclosure in Online Advertising
    It’s another step in the “acceptance” of blogging and blogs–which is a good thing.&#. The FTC is formally asking people just like you and me (the public) for advice and guidance when it comes to disclosure in online advertising. Now is your chance to help the FTC decide the rules. The FTC will seek public comment for 45 days, beginning today and continuing through July 11, 2011. Back in October 2009, you might recall the huge uproar over the fact that the FTC said that bloggers must disclose their advertisers and sponsors or face stiff penalties or maybe even a huge fine.
    [Blog] Sears Is Cool Again: Group Camera Testing
    Some of those involved have already written lengthy blog posts with their full reviews, and the photos taken during the one-day event are making the rounds. Sears Electronics recently tried a fresh strategy to spread the word about Samsung’s new DualView ST600 camera. Along with a touch screen and both front and rear displays, the camera comes packed with a lot of features previously reserved for high-end devices. So what better way to publicize the ST600 than getting together Chicago’s leading bloggers and putting the camera in their hands? Let us know with a comment.
    [Blog] Onions
    Imagine if I insisted that blogging/writing should be the exact same as it was for me in 2006? Image by DBduo Photography. When you peel an onion, you find a new shiny layer. Then if you gently peel this second onion layer, you find a third one. Each layer yields a new fresh layer, different from its predecessor. The onion represents life, particularly for those who continue to challenge themselves to grow. Difficult situations present opportunities to dig deeper, peel that onion, and perhaps change and evolve to better meet the times. Enough about me, what do you think about me?
    [Blog] Because You Need To
    Why do I need to blog? A lot of questions often get the same answer. Why do I need to be on social media? Because you need to. Because you need to. Why do I need to make videos as a promotional tool? Because you need to. The funny thing is, because you need to is often mistaken for because I have no idea what the right strategy is for you. Might want to keep that in mind the next time someone tells you because you need to. Musings decisions ideas strategies
    [Blog] The Strangest Protest I Ever Took Part In
    If you’re a regular WUL reader, you may have noticed that this blog went dark yesterday. And I have never had my blog go on strike before. used the SOPA Strike plugin to do so (after testing it as well as a couple of others). So if you were here yesterday, you’ll remember the splash page that told you why we were dark and which asked you to join the protest. Now, I’m not your typical “striker” (though you’ve probably figured that out by now). The last time I went on strike. was when I was in drama school. So we went on strike.
    [Blog] Day 27: People of color impacting the social web – Amani Roberts #28DaysofDiversity
    For day 27 , I would like to introduce to some and present to others: Amani Roberts Twitter: @ahr19 Website/Blog: Bio Amani is the Founder of Woodside Media Group, a Digital PR Firm specializing in Emerging Media and Technology. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
    [Blog] NewsPulse Gives a New Way to Showcase Popular Content
    Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. What Horrible Things Did Time Magazine Do in 1964?
  • WRITTENT BLOG  |  FRIDAY, MAY 17, 2013
    [Blog] Solving Content Challenges, Motivating Employees, and Other Content Tricks!
    Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Ways to Bond with Your Blog’s Audience. All things considered, you’ve got to stay interested and interesting when it comes to blogging but make sure your content is not about your successes but rather about your readers and their experiences. I hope you all had a week of marketing successes! In order to connect well with your readers, you need to use common language and never use robot-like expressions.
    [Blog] Social Media: Personal or Impersonal?
    This goes for both companies and individuals.  As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. founded a  blog with eight other amazing PR professionals.  These Christina is also co-founded, an industry blog that covers an array of topics from social media to public relations with a big dose of humor. This is a guest post from Christina Khoury , a founding member of the PR Breakfast Club. About Christina Khoury.
    [Blog] Aggregation Editorial Social Layers
    That, at least, was my experience at the BBC where, for more than seven years, I (and others) tried to come up with a solution to this problem, culminating in the well received but ultimately unsustainable, at least within the (non)budgetary confines in which it existed, BBC Manchester Blog. In the post they describe a new site around climate change: Climate Pulse tracks a wide range of source for information, comment and content about the Copenhagen Climate Change Conference (COP15). It’s different from mere aggregation services because there is an editorial layer and a social layer.
    [Blog] Taking Customer Services to the Next Level: The Importance of Using Multiple Platforms to Engage with your Target Audience
    Her mother posted this interaction on her blog and it went viral resulting in the bread being renamed from ‘tiger bread’ to ‘giraffe bread’. Gone were the days when customer services were limited to snail mail and phone calls. strongly worded letter used to be the ultimate form of complaint whereby the disgruntled customer would passive aggressively take out their woes on the paper and slam in in the post box and wait for a reply (which they would sometimes never get). Complaints. Often, their aim is to tar the brand and share the problem they have had. Queries. Praise.
  • FEVER BEE  |  SUNDAY, APRIL 1, 2012
    [Blog] How To Find Your Community's Founding Members
    Those that comment on relevant blogs and news articles are also a good source of contacts. It helps if you have an existing list of contacts to launch a community. This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community.    Some organizations confuse a list of contacts with their list of customers. They confuse the people whom know the founder personally and have developed relationships with the founder with those that purchase their products. 
    [Blog] Reputation Management for Wordpress (Free Plugin)
    Just imagine if you could easily see when people are talking about your blog, your name, your products or anything else you want to track – all via your Wordpress Dashboard. Some examples keyphrases here may be your name, the name of your blog, the name of your products, or even the names of your staff. Thanks for releasing it for free:) Your work on this blog is very generous. Reply Ken Siew says: April 7, 2010 at 1:44 am Just checked out the plugin, very nifty. I’m trying my blog’s name, my own name, and twitter. Home What the F ? You rock! Enjoy!
    [Blog] Creating Products Week: The Launch Countdown
    Darren says: It’s been a big week here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. blogged about the eBook discount (and shared the post on social media). followed up a few days later with a blog post reviewing the eBook and reminding people about the discount (and shared the review on social media). Your emails, your blog post, any advertising you might activate, guest posts you might do on other people’s blogs, affiliate communications, etc. Pick a date. Genera
    [Blog] Are You Making Your Brand Haul-able?
    Home It’s Josip Archives Let’s Talk The Word on the Web Are You Making Your Brand Haul-able? Written on August 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save The world is shrinking. In every conceivable way. More with less” is becoming the underlying common denominator. The slightest edge and chance to get ahead could be extraordinary. With more marketing and advertising going on, less is happening in return. It’s not that we’re impervious to ads, many brands simply haven’t realized how to reach us on a deeper level. Customer engagement has always been crucial. Penny.
    [Blog] Links for 2011-10-03 []
    Blog: 'Why Business Despairs of Obama'. Is Your Creativity is Keeping You From Making Money? Illuminated Mind. Read and post. Job War
    [Blog] Seven Things I Learned from Tony Hsieh | Spin Sucks
    Comment by Katie Fassl September 9th, 2010 at 8:51 am Gini, These are some great takeaways (I have “Write Blog about Zappos Presentation&# on my to-do list…your post has given me that kick-in-the-butt that I needed to get a move on ). Secondly, how about that ghost blogging exchange?? Pingback by Lessons from Zappos CEO, Tony Hsieh | KBK Marketing & Consulting | Health Care Marketing and Consulting | Chicago, IL September 9th, 2010 at 4:21 pm [.] ‘lil gem of a blog has fallen by the wayside.  Blog Roll Book Rec. Tony is not a great speaker.
    [Blog] Facebook talks like a pirate. Movember and online community rituals
    Whether it’s Facebook or Twitter or a blog or forum, always a great idea to agree in advance on viral spiked activities. If it’s all still too hard, you can employ The Community Crew for the day to day tasks of running a Facebook page, twitter account and forums or blogs.  Up to you. Want to know how to change Facebook to Talk Like A Pirate? Want to know why ? First, Changing Facebook to Pirate Speak. How do I change my language settings? To set your language, go to the bottom of the page you are on and click the current language in the left corner. Also birthdays.
    [Blog] Day 25: People of color impacting the social web – Kalimah Priforce #28DaysofDiversity
    For day 25 , I would like to introduce to some and present to others: Kalimah Priforce Twitter: @kapriforce Website/Blog: Bio Kalimah Priforce discovered his calling to “transform children’s lives&# after his 18 year old younger brother was shot and killed right behind their old elementary school in the Bedford-Stuyvesant section of Brooklyn, New York. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
    [Blog] What do you suck at?
    It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are. One of the things that shocks me from time to time about this is that we don’t look at ourselves to see or say what we’re not good at. I’ve been awful at this too and have really pondered this post for a while now. Remembering Names – no matter how hard I try, I am forgetful when it comes to names. Faces I never forget, but the names…. Me too.
    [Blog] Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery
    Whether it’s the “old&# Chairman of Joint Chiefs of Staff tweeting, the “conservative&# Department of Justice blogging , or the “bureaucratic&# General Services Administration developing a website that asks the public to solve their problems, Gov 2.0 Gov 2.0 is still all about the mission – Under all the tweets, blogs, mashups, and wikis, the common thread through 2009 was a focus on accomplishing the mission. web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Work for You? Gov 2.0
    [Blog] Without a change in expectations, social CRM is destined to fail
    You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. We can’t.
    [Blog] Use a Facebook Campaign to Find New Fans
    This was a cold launch with no prior promotion, and the blog started with only 20 articles. And generally, this is true—especially if your blog is already established. Have you found Facebook to be a good source of traffic for your blog? I’d love to hear your experiences in the comments. Matt Robison is a web architect and entrepreneur who offers services and blogs way too sporadically at Propdrop Web Development and Marketing. Post from: ProBlogger Blog Tips. This guest post is by Matt Robison of Propdrop Web Development and Marketing. That is only 3.5
    [Blog] Interview with an Account Manager…
    then micro-blog on several different networks for the client, manage the blogger assigned to each client, and give them support and ideas to blog about…now that’s in a nut shell (all in one breath). Just the other day I came across a perfect website to post blogs, product reviews, and leave comments on for one of our new clients…I was stoked!!  I am officially a geek. Ogden Photography Cheers, Lauren Share this: StumbleUpon Digg Reddit « The Relevancy Bell Curve… Google, Brands and Blogging Got A Higher Purpose? month ago Blog at
    [Blog] Why Predictions Are Not Just For Christmas!
    OK maybe it makes an easy blog post but seriously why do we not build this into our business thinking? Prediction posts have been clogging up my Google reader over the last few weeks. Indeed I posted 7 Risks to Social Media for this year and it makes me think.why, once a year? Imagine a rolling prediction session where people predict what will. Happen to their industry? The effect of the economy on the consumers - and therefore their business? The new technologies which are emerging? Be the talents which you need in the future? then tomorrow you may well be the person leading the way.
    [Blog] An Interactive YouTube Adventure
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Quick Tips: Take Your Corporate Blog to the Next Level Twitter Launches Official Twitter Sharing Button » An Interactive YouTube Adventure Posted by Sara Hansson Aug 13th, 2010 Tweet One reason why people like social media so much is the individual control it gives us. You decide what you want to read, see and listen to. Not like a TV with tons of commercial breaks and not like a newspaper with hundred of pages you don’t care about. You are in charge. You need to give to get attention.
    [Blog] 7 Important Steps to Great Business Communication
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Social Media Policy – not just for the big players Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance » 7 Important Steps to Great Business Communication Posted by Marlene Friis Aug 26th, 2010 Tweet Because of my interest in business communication, I have made some research on some basic, but very important steps within the field. Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. This also makes your audience trust you.
    [Blog] Santa Social Media!
    appeared first on Jugnoo Blog. This post contains a video. If you can''t see it displayed properly in your feed, click here to view it directly. Google HelpOuts shows Santa how to get ready for the big day!! The post Santa Social Media! Social Media Social Media Management Social Media Presence santa social media
  • FEVER BEE  |  FRIDAY, APRIL 1, 2011
    [Blog] Promoting Your Online Community
    Get guest posts in blogs. Promoting your community is part of your job. Aim to get promotion in trade publications, newspapers, radio, TV. Continually comment on topical stories. Issue statements on behalf of the community on key issues. Promote individual members as well as the community in its entirety.    If you work for an organization, your organization should be promoting the community in press releases and through its own contacts. The organization should try to raise the status of being in the community. Refer to the community on the website and in company literature.
    [Blog] Six Links Worthy Of Your Attention #88
    "While Julien Smith is a close friend (and co-host on Media Hacks ), he puts so much effort into his Blog posts in the past short while that he deserves the attention (I'll do my best to put nepotism aside here). In this retrospective Blog post, he looks back on what he took away from each and every one of them. Beyond that, what does it say about us when we can't even get through a Blog post this long, but Julien spent the time to actually read each and every book. "Nothing grim or pithy here; just some great pictures. " (Alistair for Hugh). Wired. gigaom.
    [Blog] 4 Ways to Improve Your Visual Content For Social Media Right Away
    Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. In 1983, Steve Jobs famously lured Pepsi’s youngest CEO, John Sculley, over to the then-nascent Apple with a single question : “Do you want to sell sugared water for the rest of your life, or do you want to come with me and change the world?”. There’s no doubt that Apple has changed the world today, but sugared water hasn’t done too badly either. How far in? And it’s been working out peachy great so far, especially on social media. Astronomical, indeed. Use Twitter cards.
    [Blog] iOS App for Online Reading
    The NuffnangX App is a specialized platform that lets users read and follow their favorite blog content and authors, as well as find new content. The app also takes the blog consumption experience to a new level by “speeding up” the process to account for mobile user preferences. Most blog visitors still use a PC or Mac for reading, with only around 1% of visits coming from mobile devices according to NuffnangX’s internal research. The recommendations feature will become more robust as more users rate and review blogs. NuffnangX iOS App Summary, Review & Guide.
    [Blog] Take a Diet of Social Media for Better Skin
    For instance #skinandchocolate may get more feedback than you’ve ever thought; • Read blogsBlogs are such great sources of information. You are what you eat, right? This old adage may be more spot-on than you know. What you eat truly is reflected in your health, your general well-being, and your appearance. One of the most apparent things about your appearance is the way your diet is reflected in your skin. And if you are looking for some great tips on what to eat and what not to eat to keep healthy, glowing, youthful skin, take a look at social media.
    [Blog] Is The Next New Digital Thing Something Physical?
    My mind went wandering. I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad. Virtual goods are one thing. Brands are still stuck on the physical. It was all about a new game/toy/app from Mattel called, Apptivity. For about twenty bucks you get two toys (in this case, one is Batman and the other one is his flying machine from The Dark Knight Rises movie) and the downloadable app/game. The toys can glide over the iPad screen without doing any damage. Souvenirs, novelties, party tricks. But, we still like things.
    [Blog] Atlanta Women In Social Media Marketing_3
    Although Diva Marketing had its 5th blog birthday last month I felt a like a stranger in my own home town. So I did what any social media marketing diva would do I began a networking search through blogs, LinkedIn, Twitter, Facebook, email and traditional WOM too. My favorite social media tactic is blogging to me is also the best medium because it gives you more opportunity to express a complete thought. A how-to. Blogging can be more of a teaching tool and a lot of social media marketing is about sharing expertise. 3. One of my favorite articles on our blog. 2.
    [Blog] Who Knew Paper Towels Could Be This Fun? « Social and Logical
    A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about.  Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands. And what about paper towels? When I was on You Tube the other day, I was struck by this prominent  display ad on their home page. I don’t know why, but I clicked it. To my surprise, I really enjoyed watching the video!
    [Blog] Your Content Strategy Sucks. Here’s How to Fix It.
    To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. For Writtent , this may include the following categories: -       blogging. -       copywriting. -       content marketing. -       inbound marketing. -       freelance writers. Here is a Trends graph I was able to create in just minutes around several of the keywords I’m currently targeting: -       copywriting. -       inbound marketing. -       content marketing. -       freelance writing. -       blog writing. Let’s get started here.
  • ARI HERZOG  |  SATURDAY, MAY 23, 2015
    [Blog] Weekend Reading
    Please sign up to receive blog posts by email. Here are some articles I’ve recently read and shared. You may enjoy them too… First, a fun video: Between Medium and Linkedin, which has a better audience for content marketing ? Are you confusing marketing and communications ? Do you care about logos and municipal branding ? The myth of stranger danger and what to do about it. What fear tells you and why it’s important. What happens when the U.S. runs out of internet addresses. Where NASA tests hardware bound for space. Thanks for reading. Reading
    [Blog] A Few Go-To Sites
    The Buffer blog is always a place to glean profitable information. It can be difficult to find trusted resources on the web, those you would call “go-to” sites. With all the content coming at us in various forms of media, it can be difficult wading through the noise to find the signal. Skimming and Scanning  has become our reading style. There are a few sites I consider go-to sites on certain topics, and there are a few people who I’ll try to read or watch whatever they publish. Want to read up on the mobile landscape? Want to know more about Beacon technology?
    [Blog] Don’t Squander Your Social Capital
    Are people linking to their blog posts and re-tweeting or sharing their posts? Link to them in a blog post as a resource. Go read their blog and share their insight with your network, review their book, connect them with someone they need to know. Social capital is one of the new buzz words of the decade. Basically it’s a ratio of the size of your network and how much of that network listens to you, trusts you and takes action based on what they’ve read. How much Klout you have is one way to measure it. Numbers game. Those are the ones with social capital.
    [Blog] How Social Media Should Connect Us
    You wanted me to share myself with you on a deeper level outside of this blog and you invited me into your inner sanctum — and I said no. While he focused on the interconnectedness of links between blogs, his description goes to the heart of what social media means. So don’t flatten yourself by presenting only perfect consistency across Twitter and LinkedIn and blogs and Facebook. I need to confess something. need to get something off my chest. tried to rationalize that unless you commented here, I didn’t know you. So, I said no. And, I’m sorry.
    [Blog] Reading the Label from Outside of Your Own Bottle
    Related Stories New E-books for Subscribers to Whistle Stops Weekly Blog Posting Mantra No. 5 – Add Eye Rests Blog Posting Mantra No. 4 – At Least One Link Out Blog Posting Mantra No. 3 – Image Above the Fold. You’ve probably heard the saying, “You can’t read the label from inside the bottle.” ”  Sometimes it’s hard on the outside, too. After a cup of coffee on the other side of the town square, we walked back towards his store. Still from across the street, we stopped and faced his big picture window. Small Business
    [Blog] Why Buying Twitter Followers Is Damaging To Your Brand
    We’re not done with this conversation and maybe a blog post is needed. This is going to be a brutally honest, more than a little sarcastic and slightly snarky blog post. Your legions of bots and fake accounts won’t support your book/speaking engagements/blog posts/personal appearances. Tweet “How can I get Twitter followers fast?” ” Doing it organically. It’s so… Boring. Time Consuming. I’ve heard all those reasons and  more for why businesses and personal brands buy Twitter followers. And then it dawned on me. Plagiarists.
    [Blog] Make Way For The New User Content Ecosystem
    To find out more about this and other related topics check out the NewBay Blog at Make Way For The New User Content Ecosystem. There’s a sea change underway shaping the way we all communicate. No longer limited to a specific device, people enjoy the freedom to seamlessly network with friends and co-workers, watch videos, share photos, or generally wander the Net 24×7 – wherever and whenever they choose.  NewBay’s Steve French maps out the new landscape and impact on all the players — particularly mobile operators and device makers. * * *.
    [Blog] ProBlogger Training Event: A Last Release of Early Bird Tickets Today
    What : 20+ sessions of content on many aspects of building profitable blogs, networking events, a digital pass (audio recordings of the event) and much more. Topics that we’ve got in our soon to be released schedule include: Building Community and Deepen Reader Engagement on Your Blog. Blog Design and User Experience. How to Build an Editorial Strategy for your Blog. What Product to Sell from Your Blog. Using Video on Your Blog – Creating, Editing and Publishing. The Nuts and Bolts of Selling Products From Your Blog. About the Event.
    [Blog] How Oscar Meyer is Cooking Up Customer Connections
    Companies like Dell and Weight Watchers have done this for some time through community forums and blogs seeking to educate, inspire, challenge, and motivate based on shared interests. Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker? Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl , the first-ever dating app exclusively for bacon lovers. mean, I am single and rank bacon as one of my favorite foods.
    [Blog] Paid, Owned and Earned Media in Digital PR
    Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content.  We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Brands have indeed become the media. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted videos. images. articles.
    [Blog] Inescapable Groupthink
    parallel can be drawn to David Sifry’s Magic Middle theory on how large blogs pick up stories and memes are developed. Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks. For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus. So long as people act in tribal ways , we will always have groupthink regardless of media, idealism, culture or geography.
    [Blog] Come Help Me Celebrate My 40th Birthday with @CharityWater
    Life’s been so busy lately – with blogging, 3 kids, my photographic obsession and the other organisations I give time to – so I’ve not had a lot of time to ponder what being 40 years of age really means (or what shape my mid life crisis should take… I’m open to suggestions). Originally at: Blog Tips at ProBlogger. Tomorrow is my birthday…. and it’s one of those ‘big ones’…. I’m turning 40! However I do feel very fortunate on many levels and I’ve been wanting to use this little milestone to do something special.
    [Blog] Are You Using Content Marketing to Understand Your B2B Audience?
    Provide educational content (blogs, white papers, webinars) and make it easy for them to receive it (do make them register to get it). If you’re into social media, you’re doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person. This holds true no matter what type of marketing you’re doing (traditional or social). But when you’re developing your content, do you ever consider at what stage your reader is at in the buying cycle? As you’re creating content, identify which stage it falls into.
    [Blog] How to go viral
    Before the site became the huge destination it is today, you would most likely find a YouTube video embedded on news site or personal blog. I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral.  So next time your marketing or PR department says something stupid like “let’s make a viral video!” Better than kittens swirling around on a vinyl record! ”).
    [Blog] Version 2 of Viral Success
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Blowing Bottles With Viral Potential Youtube Makes User-generated Feature Film: Life In A Day » Version 2 of Viral Success Posted by Sara Hansson Jul 8th, 2010 Tweet You may have seen the campaign “The Hero&# made of Swedish public survive Radiotjänst (whose job is to take charge for peoples boadcasting licence).  It’s possible since the video has had 35 million views. The concept is to thank those consumers who pay their TV license instead of hunting those people who doesn’t.
    [Blog] Old Spice: Successful Social Media Campaign
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Steps Towards A Successful Twitter Account For Businesses The Story of The World’s Most Powerful Social Network – Facebook » Old Spice: Successful Social Media Campaign Posted by Anne Herngaard Jul 15th, 2010 Tweet You may have noticed the buzz around Old Spice these days. Two days ago, Old Spice started a new phase of the campaign with the shirtless Old Spice guy in a bathroom giving responses to tweets, blog posts and comments  – each response with a video put on Youtube.
    [Blog] Facebook Goes Live with New Video Channel
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Introduces Location Service: Places Twitter Tales – A Bunch of Twitter Cases » Facebook Goes Live with New Video Channel Posted by Marlene Friis Aug 20th, 2010 Tweet Facebook, the world’s largest social network, has recently launched Facebook Live. For example, you can post it on your wall, update via Twitter or embed your website or blog. What can you do with the app? Facebook Live has channels for features and events. What do you think of the new app?
    [Blog] Social Media is for EVERYONE! : Old Spice Proved It
    We also built them a blog and optimized their Youtube channel among other things. We recently started working with Ergo Office Seating , an office chair supplier from San Jose California. Ergo supplies furniture dealers with high-end ergonomic office chairs, they don’t sell directly to the consumer. Keep that in mind. Ergo started their Facebook page and Twitter accounts from scratch. We made sure that Ergo’s slogan was represented across their designs, in their content and through their voice. Here’s why those people are wrong. They also tweeted to Ergo.
    [Blog] How to Hire an Ace Blogger for Your Company: A Blueprint
    Having been a freelance blogger since 2009, I’m used to looking for ways to improve my pitches and blogging job applications. However, recently I got to sit on the other side of the desk. I’ve landed the dream job – writing the awesome business blog at WorkflowMax – a cloud-based job management software for creatives and other service businesses. But we wanted to expand the blog from 3-4 posts a week to 7+, as well as start to work on some other cool content projects, and for that, we needed to bring another full-time blogger on staff. Mission: Accepted.
    [Blog] CMO of the Future
    While print advertising is still plays a role, high level executives are using search, forums, blogs and even Twitter (see C Level Executives who use Twitter ). The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.
    [Blog] F-Commerce - Rise Of The Facebook Consumer
    As Facebook extends its platform into any and every digital space (websites, blogs, smartphones, etc.) What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the action. With all of the options available, one brand really jumped out at me. It was a gift card for Facebook. Facebook is huge and continues to grow at a staggering pace. Last month eMarketer reported that Facebook reaches the majority of Web users , saying that 132.5
    [Blog] Tapping into Joy and Disappointment: Lessons from Our Biggest eBook Launch Ever
    repeat author for the eBook - Gina, who wrote this eBook, has written two previous Portrait and Portrait Lighting eBooks and has contributed on our blog over the last couple of years. But Perhaps the Biggest Reason Is… As I was pondering our launch today a reader left this comment on our Facebook page: Then I spotted this comment just now on the blog post announcing the eBook: When I saw this feedback I realised that probably the biggest reason that this eBook has been so popular with our readers is that it fulfils a felt need that many people have. Take-Home Lesson.
    [Blog] Could you have zombie loyalists?
    He blogs at , and tweets random hilarity at @petershankman. Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans  comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out , which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller,  Nice Companies Finish First. ” What do you think? More on the book after I finish it!
    [Blog] Hubris, Open Internet and Clean feeds
    Hubris, Open Internet and Clean feeds December 17, 2009 in posts Parts of this post were originally a comment on Senator Kate Lundy’s blog post on the Clean Feed policy. It’s all available on this blog and clearly points out the various issues with the policy. I’m hardly the most eloquent on the matter, but there you go. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Open dissent is unlikely to be allowed in Federal Labor.
    [Blog] A Comprehensive Post on SEO
    As long as you mention a chosen keyword once or twice within a blog post, you’ll be fine. You’ve probably heard advice such as putting your link into blog comments and forums, and within your profile on social networking sites. So guest post on blogs that have similar themes. Originally at: Blog Tips at ProBlogger. This guest posst is by Kole McRae of Office Buddha. I’m a blogger now but in a former life I did SEO professionally. As a part of the industry I’ve seen first hand the insane amount of misleading information available. That’s why I’m writing this article.
    [Blog] Every Employee is Now a Buyer of Collaboration Software
    Education can mean webinars, whitepapers, blog posts, insightful articles shared through social channels, and speaking at conferences. Remember when the traditional model of selling software to a company meant that you had to go through either IT or a business unit leader? Yep, those days are over. Thanks to cloud based solutions every employee is now a potential buyer of collaboration software. This shift is mainly happening because of three things: Low cost. Some companies even allow you to get access to their full-featured products at no cost at all. Low barrier to entry. Messaging.
    [Blog] for Facebook Viral Pass along Measurement
    I’m trying an experiment on this blog by using a new Social Media Measurement Platform called SN-Reach (and I wrote about SN-Reach a few weeks ago). Along with a portal that gives detailed metrics on who comes to my social multiplier page (see below) and shares a special white paper that I did just to test this platform. I was given by 3 snippets of code by SNReach to use for Promotions (see below): This one was for my blog and I placed it in the sidebar. There’s also a video presentation here. SNReach – How It Compares.
    [Blog] Breakup 2.0: Love and Loss in the Age of Status Updates.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How To Give Away Things You Own But No Longer Need Three Marketing Campaigns that Leverage Location-Based Reality Gaming » Breakup 2.0: Love and Loss in the Age of Status Updates Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
    [Blog] How To Be An Expert Without Being An Ass
    That could be a blog. Although I didn't specifically say, “It'll help you not look like an ass,&# that's actually part of what you'll get if you speak in layman's terms when you're sharing you're “expert-ness.&# I don't want to be inconsiderate and post a blog-link here, but if you'd like me to send it to you I'd be happy to. Irma Amber, this is probably one of the best blog posts I have read all month. This is why my blog started (Networking & Business [link] ). Great blog! Don’t skimp. Try stuff.
    [Blog] Filtering Out Google Analytics Junk to Read Your Numbers Better
    Originally at: Blog Tips at ProBlogger. This is a guest contribution from Larry Alton. Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Luckily, you can filter out certain types of traffic, so that your numbers don’t get watered down by your own traffic, Web crawlers, or duplicated because of web address letter case discrepancies. General
    [Blog] Hierarchy Of Communication
    Members communicate by blog posts/videos/UGC. Not all types of communications are equal. When you meet someone in person you form a deeper relationship with them than thousands of online interactions. We’re increasingly seeing a hierarchy of contact. At the lowest levels members talk via contributing content which others read. It’s slow, thoughtful and not interactive. At the higher levels are immediate response, real-time communication and stronger context (i.e. talking by IM is stronger than chat-rooms – you had to add that person to your instant messenger). That’s a pity.
    [Blog] How to Successfully Launch and Propel Your Business Upward
    In  Launch: How to Quickly Propel Your Business Beyond the Competition , Mike shares the learning he gained from previous business ventures and experiences that helped him build Social Media Examiner into a top business blog and a multi-million dollar business in less than two years – despite lacking direct experience in that industry. I had the opportunity to interview Mike to get a first hand account of how marketing has significantly changed in recent years – and why you’ll want to change with it if you expect to capably move  your business forward. Does it work?
    [Blog] Is Being Hyper-Connected Making Us More Disconnected?
    ? Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate with one another in this digital era. Are we not spending enough time away from technology? Enjoy this post?
  • JUGNOO  |  FRIDAY, AUGUST 31, 2012
    [Blog] TGIF – Extremely Laborious Edition!
    originally appeared on Jugnoo Social CRM Blog - the blog for social crm thought leadership under a Creative Commons license. Good afternoon, gentle readers, and it’s the most TGIF-y of all TGIF posts – it’s the Friday that kicks off Labour Day weekend! Goodbye… With a Side Of Fries. Yes, ladies and gentlemen, we are all getting ready to embark upon a series of three-day adventures (yours truly will be attending Public Enemy on Sunday, for one) as we prepare to bid the summer adieu, and send off our summer and co-op students with a tearful farewell. Thanks!
    [Blog] The Power of Culture
    The Power of Culture is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Culture is the bedrock of an organization. Make it strong, and it will become the backbone of your business. Culture is reflected in the words and actions of everyone in your company. Official spokesperson or not, each of them is a living, breathing ambassador for what you value. It’s no accident that the companies excelling on the social web have strong, positive cultures. They believe in hiring for mindset, attitude, and values and training for requisite skills.
    [Blog] Google+, Google Apps and Your Social Graph
    Google+ product manager Christian Oestlien says, “The business experience Google is creating should far exceed the consumer profile in terms of its usefulness to businesses.&#. G+ is still in the crawl before you walk stage, but there is a apparently a hive of activity in the background as Google throws resources at G+ to incorporate apps like Blogger and Picasa, which are being renamed Google Blogs and Google Photos. One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.  Ways to Use  Google Apps.
    [Blog] Facebook Page Promotion - OfflineOffline | Small Business Mavericks
    These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. About Us What’s a Maverick? Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size. They are particularly useful for small businesses. However, you still have to promote them. How do you promote your Facebook Page? Maybe you should too.
    [Blog] The True Meaning Of Content
    But if you consider that inbound links refers to content you create on other websites and link back to your own, then I’d certainly call that content. I’m referring to articles, guest blog posts, and other such content. About Us What’s a Maverick? » The True Meaning Of Content What is the true meaning of content? In the old days of the Internet, it was your text and photos. That was about it. But today, content has a rather broad view. Content has moved beyond the web page. Truly. Of course, not all content is created equal. Leave a Reply Click here to cancel reply.
    [Blog] The Changing Face Of Article Marketing
    Even niche-related blogs. About Us What’s a Maverick? » The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale. But recently, article marketing has taken a huge turn – for better and for the worse. Google slapped the article directories hard, so hard that you might not want to keep putting your articles there. They may work and they may not.
    [Blog] Call-to-Action 101: Why they’re important and how to use them
    Why should somebody subscribe to your blog? Originally at: Blog Tips at ProBlogger. This is guest contribution from Michael Kuhlmann. Would you like to increase your readership? How about boosting downloads for your latest white paper or newly-launched digital product? The secret to success sometimes lies in the obvious. While you may have placed a sign-up field for your newsletter or added a new product to your e-commerce site, your job as a content marketer doesn’t end there. You need a CTA, a call-to-action! The easiest way to start is by answering the “why” question.
    [Blog] The Blogger’s Guide to Google Authorship
    Adding Authorship when  making your blog  should be standard practice for all webmasters. Originally at: Blog Tips at ProBlogger. This guest post is by Tom of At the 2011 SMX Advanced event , Matt Cutts announced the Google initiative to support authorship markup, or more simply, to give you ownership of your content in the search results. Let’s start with a definition. Authorship , in this context, refers to Google’s parameters for making a verified connection between a person’s original web content and their Google Plus profile. Click that.
    [Blog] Endless Aisles
    The story, which was picked up by Reveries (titled, Endless Aisles - and yes, I liked Tim Manners ' title so much that I stole it for this Blog post), prompted me to think differently about the value of digital signage and touchscreens at the retail level. What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level.
  • TWIST IMAGE  |  FRIDAY, MAY 8, 2015
    [Blog] CTRL ALT Delete Is Now Available In Paperback
    This blog (and my contributing articles to a myriad of business publications) are all links in the chain that, hopefully, demonstrate the evolution of business, and what it takes for brands and businesses to stay ahead. It has been two years since CTRL ALT Delete came out. Two years. In case you were wondering just how much the world has changed, you should check out this Slideshare deck that I created to get people excited about the content of my second business book, CTRL ALT Delete. 25+ Mind Blowing Stats About Business Today - CTRL ALT Delete from Mitch Joel. movements). book launch.
    [Blog] World Class Processes, the War of Ideas and Other Content Strategy Wins
    Regardless of whether you’ve been on Slideshare for years or you’re just beginning to consider it for your content strategy, this blog has the potential to transform your company’s approach to acquiring new business. Perhaps most importantly, discover why blog updates remain the most popular method to achieve better search engine rankings. The media was buzzing about the power of content marketing this week. Join us as we review the latest news for marketers: 6 Keys to Waging the War of Ideas. The Case for Associations Adopting World Class Content Processes. Marketing News
    [Blog] Be a Social Business: PR Trends in 2011
    Tools like blogs, feeds, IM, services like Yammer, wikis and social networks should be an integral part of your intranet. 3.  Look what happened when Microsoft trusted Robert Scoble, someone who was not an executive or a trained  PR/marketing person, to start their Channel 9 blogging initiative. For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena.  Some have been dragged into social CRM by their customers.
    [Blog] How to Encourage Social Media Sharing
    Distribute the content on an interactive site, such as your blog, Facebook page , or Twitter Join them. Distribute the content on an interactive site, such as your blog, Facebook page , or Twitter Join them.   Until tomorrow, Jeff  Photo Credit:   Cronewynd Tweet Subscribe in a reader See how were connected Start Blogging Today! Freshman Student on What Does Your Blog Writing Style Say About You?  The problem with this tactic today is it does not encourage interaction, which of course is the whole purpose behind sharing. Here is. Here is.
    [Blog] Does Your Content Pass the Resharing Test?
    But if you’ve written a great blog post, don’t just tweet out that link once or post it on Google Plus one time. Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless. It’s that simple. It’s not enough.”
    [Blog] How Weird Al used Social Media to Skyrocket his New Album to Fame
    In fact, this is exactly what travel blogger Adam Costa did when he released 50 guest posts the same day in order to grow the popularity of a new blog. Just think about it: you contact several dozen blogs in your niche and tell them you want to write a guest post for them, but it needs to go up on this specific day (probably one a few months from now). You’ll probably inspire them to go along with it more if you have a good reason; Costa’s reason was to launch a new blog, but maybe yours is to raise awareness about a dangerous issue or promote a new product line.
  • DANNY BROWN  |  THURSDAY, MAY 22, 2014
    [Blog] The Power of Glamour and the Upsell of Dreams
    The Power of Glamour and the Upsell of Dreams originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. In an article from TIME magazine last year, Virginia Postrel writes about  The Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization. Postrel shares a quote from novelist Salman Rushdie, no stranger to controversy himself as the author of the 1988 novel, The Satanic Verses. If only.
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Social Media Marketing and Measurement