SOSHABLE | FRIDAY, MARCH 30, 2012
[Blog] Inbound Marketing for All Size Businesses: Earning Customers Without Spending a Dime
Content and blog marketing can help increase web traffic by a half more on average. The thing about marketing nowadays is that there are more options for small business owners who are looking for more customers to take a look at their products and services. There have been numerous theories and schools of thought dedicated to various methods of online marketing, all of which are quite effective in their own way. One of them is inbound marketing, and this one has its own set of advantages. What is Inbound Marketing? In essence, you let the people come in and do a lot of the work for you.
BRASS TACK THINKING | MONDAY, NOVEMBER 8, 2010
[Blog] Judgment Day: Social Media and Your Front Lines
He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Today’s post is from our friend and frequent guest contributor Matt Ridings, Founder of MSR Consulting. He’s He’s a thought leader on integrating social media into the realm of business design and relationship marketing. Take a look at your front lines for a moment. Those initial contact points within your organization that create a first impression. An impression that will either give you an advantage, or that you must struggle to overcome. Actions Speak Loudly. Enter social media.
SMALL BUSINESS MAVERICKS | MONDAY, MAY 21, 2012
[Blog] The Best Five Social Media Websites For Meaningful Comments
Images are being shared and people are starting to comment, and the comments accumulate like a Facebook or blog set of comments. When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations.
SMALL BUSINESS MAVERICKS | TUESDAY, APRIL 24, 2012
[Blog] Do Your Page Titles Make Your Content Redundant?
Consider the following: A user types a question into a search engine, let’s say they want to know “are keywords still important to SEO” If your blog post is near the top in the search results, and the title is “Keywords Are Still The Backbone Of SEO” – their question has been answered, no need to dig further. One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. Is that good or bad?
SMALL BUSINESS MAVERICKS | THURSDAY, APRIL 12, 2012
[Blog] Does Your Website Label You A Jack Of All Trades – And Master Of None?
You can link sites in a number of ways – a blog can make a good tool for pooled resources. Does your website promote every service that you offer? It may seem like a good idea, yet that very concept could be harming your business. Peter Lawlor has an article on Copyblogger that discusses this issue, and much of what he says makes sense. If you do cover a wide area in your niche, it can be hard to adequately cover them all properly on webpage. Your front page is the dress window of your business. What is needed is a careful balance that gives you a professional edge.
SMALL BUSINESS MAVERICKS | SUNDAY, MARCH 4, 2012
[Blog] SEO For Ecommerce Websites
Are eCommerce websites any different to a standard website or blog when it comes to SEO? You would think that a website was a website and that SEO is similar across the board. In essence, SEO is similar, however, different types of websites do need to concentrate on different areas of SEO. Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. You need to protect that list, and to constantly monitor those keywords in search results.
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 1, 2012
[Blog] Google Gives Local Search A Boost
If you publish content regularly, for example, on a blog, then combination of fresh content and improved local results could help drive your pages closer to the top of page one. Google made 40 changes to it’s search functions during February. record for Google apparently, even if many of the changes are very subtle ones. Of interest to many small business owners will be the changes made to local search. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging. So what changes have Google made to local search?
SMALL BUSINESS MAVERICKS | SUNDAY, OCTOBER 30, 2011
[Blog] Authority Or Popularity: What’s The Difference?
Bill Slawski, who writes about search patents on his blog SEO By The Sea, recently wrote about a Microsoft patent that is based on measuring authority. For several years now the search engines have been obsessed with ranking web pages based on popularity. They use link popularity and other measures to determine whether a web page is relevant and useful to a search query. How is this different? think it’s a good question because popularity and authority are not the same. For instance, Lady Gaga is one of the most popular performers in the U.S. and much of the world.
CONVINCE & CONVERT | THURSDAY, MAY 22, 2014
[Blog] Influencer Marketing, Rick Springfield, and a Bottle Opener that Opened Doors
began blogging and getting active on social media just three years ago. Basically, it’s the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service (a nice definition I’m borrowing from the Moz blog ). 'I’m influential? was at the Social Media Marketing World conference in March when I discovered this post, “The Top 100 #ContentMarketing Thought Leaders.” The list comes from Onalytica, a company that makes influencer relationship management software. In fact, I ranked in the top 20. Maybe.
SOCIALNOMICS | TUESDAY, MAY 1, 2012
[Blog] Evolving Social Media Analytics: Insights from Marshall Sponder
To learn more insights from Marshall Sponder, you can follow him on Twitter , read his blog , or check out his SlideShare. Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder. Fortunately, we got a chance to sit down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game. Mike Lewis. bostonmike.
ENGAGE | MONDAY, APRIL 18, 2011
[Blog] Why Content Matters
It’s do we do mobile, do we do digital, do we do blogs, or traditional magazines. This interview, conducted and written by TMG Managing Editor Corey Murray, marks the first in an occasional series with the custom content industry’s best and brightest. Lori Rosen, Executive Director of the Custom Content Council L ori Rosen is executive director of the Custom Content Council (CCC), a membership organization representing nearly 90 publishers of custom print and online media. Rosen and several members of her organization are fresh from the CCC’s annual meeting in Charleston, S.C., How so?
SPIN SUCKS | TUESDAY, AUGUST 24, 2010
[Blog] I'm Behind
I’m behind on comments here on the blog. was riding this morning, trying valiantly to come up with a topic for today’s blog and my mind was blank the entire time (well, that’s not entirely true – I was thinking, “Don’t get dropped. Missing a few blog posts isn’t the end of the world. Very few things are as critical as they appear, like a new blog post for example. Comment by Erin Margolin August 24th, 2010 at 4:28 pm Hi Gini, I’m a friend of Shelly Kramer’s and came over here from her blog. Leave a comment!
SOSHABLE | TUESDAY, SEPTEMBER 17, 2013
[Blog] Employee Engagement and Facebook
That means if you have your employees liking and sharing your blog posts that are syndicated to Facebook, it will boost the SEO effectiveness of those articles, and thusly your SEO effectiveness as a whole. Original post on Employee Facebook Engagement can be found on Wikimotive’s Blog. 'Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. THE NUMBERS. Why do you want your employees engaging exactly? THE PROGRAM.
SOSHABLE | MONDAY, JANUARY 14, 2013
[Blog] Why Reachli is Ideal for Businesses Using Pinterest
Pinterest has done wonders in particular for blogs and for websites who have taken interest in creating supporting pages and picking proper images. As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. With that said, it is not always easy depending on others to repin your pins and in some instances promoting pins can help further your reach. Cats and Bacon image via infographr].
ENGAGING BRAND | TUESDAY, DECEMBER 9, 2014
[Blog] How to Create Your Cinderella Moment in 2015
We will turn over a new leaf and put into practice all those ideas we have read in books, on blog posts and be the person who we were truly meant to be… Now just think about that… think about the pressure we are putting on ourselves…think about the effort we will have to put in to transform at midnight on New Years Eve??? 'The end of the year is looming and that makes me smile. Because we start to reflect and look forward to what we WILL achieve next year. As if one date in the whole of the 365 dates in a year is more important than anything else! Careers
WAXING UNLYRICAL | SATURDAY, SEPTEMBER 4, 2010
[Blog] Are You Happy?
It would be fantastic if this discussion, on your blog and others, made just a few bosses out there consider how to appropriately manage their staff (person by person), so that their happiness and wellbeing are held in the highest regard. Now, I need to post it on my blog and share it with others!) And am so thrilled that you have blogged this important reminder for us all! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. This was her dream.
GAURAVONOMICS | THURSDAY, JUNE 2, 2011
[Blog] Tweeterati #11: Does India Have World Class IIT-IIM Faculty, or World-Class Politicians?
pagalguy) emerged as the voice of reason in a heavily tweeted blog post when he made an. www.gauravonomics.com/blog. In last week’s Tweeterati column in Mail Today , I looked at the debate on whether IITs and IIMs have world class faculty: I grew up in middle class Patna, studied at IIM Bangalore, and taught at Georgetown University, so I. have seen all the three worlds firsthand. IIM did change my life, did help me escape from the small-town. middle-class dreariness I was born into. But, instead of feeling outraged at Jairam Ramesh’s comments, I. class jailors! Jairam Ramesh.
SCOTT GOULD | SATURDAY, JULY 24, 2010
[Blog] Get In The Arena
This thought comes from Scott Gould 's thinking blog for thinking people. Most churches have passive banners from the 1980′s of Jesus on their walls. We have this quote by Roosevelt on a giant 4 x 3 metre banner I designed: It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. So that his place shall never be with those cold and timid souls who know neither victory nor defeat. Here’s the challenge: 1. Take this weekend to firstly rest and refreshen. Mine is a drive in the country.
SOCIALNOMICS | MONDAY, MAY 26, 2014
[Blog] Campus Cyberbullying: A Tragic but Preventable Crime
member of the University faculty or staff uses his or her blog or social media account to berate or otherwise discuss engagement with or judgment of a student’s work or other information considered confidential or proprietary by FERPA or HIPPA. 'A currently trending news report alleges that Twitter messages posted by singer & platinum recording artist Rihanna set off the cyber bullying of a fan for wearing an outfit to her prom mimicking an earlier outfit worn by the popular singer. Naturally, my thoughts about cyber bullying on college campuses led me to remember Tyler Clementi.
MR. RYAN CONNORS | SUNDAY, JUNE 2, 2013
[Blog] The Complicated World Of Anchor Texts
Other times we might just paste the URL in its full glory (I would argue this is the most authentic way that most people link to content in their blogs and in forums – due to laziness if nothing else. Some would be good quality and use relevant anchor text, but others would be on low PR forums and blogs and use anchors like ‘Click’ or full URLs. 'SEO used to be relatively straightforward. By Vadim Kirichenko. However things have changed since then and these days there are many more considerations if you want to be successful. achor text is very important for SEO!
ACIDLABS | SUNDAY, JANUARY 24, 2010
[Blog] Kindle didn't start the fire…
Best of luck in 2010 – loving the new look for the acidlabs blog! Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Kindle didn’t start the fire… January 25, 2010 in posts Apologies to readers for misquoting a Billy Joel song title. And the terrible pun. As a Kindle owner of just a month, I consider the device transformative in its market segment. But it’s the first to make a difference in the public mind. Look at those prices now.
GEOFF LIVINGSTON | SATURDAY, NOVEMBER 26, 2011
[Blog] No More Public Call Outs
Other call-outs have produced similar moments of retribution from voices mentioned, and in one case a rumored effort to blackball this blog. will not be calling people (even Malcolm Gladwell) out by name (or via direct link) anymore with this blog. Image by Josh Hallet. Over the past years, I’ve taken a hard approach to public criticism, disagreeing with marketing bloggers and voices by name. While the argument that a publicly stated idea merits debate still holds weight in my mind, these moments have been too costly on several levels. certainly understand their feelings.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 13, 2014
[Blog] From MAGNET: The Future of Manufacturing in Northeast Ohio
'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. MAGNET’s mission i s to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. The Future of Manufacturing in Northeast Ohio. Click here to read the original post.
GREG VERDINO | MONDAY, JUNE 29, 2009
[Blog] Greg Verdino: 5 ways every marketer can have a "dancing man moment"
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Bits, bytes, posterous, punk | Main | Coopetwition gives two soda giants bubbly feelings » 5 ways every marketer can have a "dancing man moment" Last night, social media serendipity led me to a video of a man dancing at an outdoor music festival. In it, I present 24 signature posts from my first two years of blogging. Feel free to share 4 & 20 Blog Posts with your friends and colleagues.
SPIN SUCKS | TUESDAY, AUGUST 3, 2010
[Blog] Hijacking of the Fast Company Influence Project | Spin Sucks
In his blog post about the idea , he says… I think we’ve waited long enough for something beneficial to come out of this project. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. The experiment is being named a bad popularity contest with no real measure of influence. Who has more influence?
SOCIALFISH | THURSDAY, JULY 19, 2012
[Blog] How to Boost Your Marketing Plan for Spectacular PPC Results
When he isn’t reading or writing blogs, he enjoys sampling good music and good food. Pay per click (PPC) advertising should be an important part of any marketing campaign. lot of people are scared of it, though, and rightly so. Failure to properly prepare for a PPC campaign can mean you’ll shoot a lot of money down the drain in record time. How do you keep this from happening? You can avoid disaster and court success by asking yourself the following three questions. How Does Your Audience Talk? If so, try testing PPC ads that use those phrases. What is Your Competition Doing?
DANNY WHATMOUGH | MONDAY, MARCH 1, 2010
[Blog] Is there room for work on Facebook?
The difference is that the new Facebook Page will sit in between what I do here and Twitter and hopefully spark a rich discussion from a broader group of people who don’t necessarily read blogs or use Twitter.” Tweet. PR Week has today revealed comments from the Daily Telegraph’s assistant editor Neil Midgley who warned journalists and PRs that Facebook shouldn’t be used for work: ‘It’s my network. won’t post details of my sex life on it, but I can post status updates on there that I wouldn’t post on Twitter. certainly use Facebook very much from a personal standpoint.
SOSHABLE | FRIDAY, MAY 4, 2012
[Blog] 5 Smart Ways to Stay Organized in the Cloud
Read more Social Media News on the Soshable Blog. Cloud computing now enables us to lessen our worries about viruses and hardware malfunctions, regarding our documents, photos, and files. The Cloud”, is like a super computer that moves us beyond our personal computers and into an easily accessible location to retrieve our photos, critical files, and email services from anywhere in the world. Here are five smart ways to stay organized while using the Cloud. Attachments.me Attachements.me allows you to easily search and find attachments within emails, either on their site or within Gmail.
FEVER BEE | FRIDAY, OCTOBER 28, 2011
[Blog] Friday Community Traditions
Yet, like many other activities mentioned on this blog, they’re a proven tactic. Traditions help develop a sense of community amongst members and stimulate participation. Don't dismiss them as dumb, try one. Fridays are an excellent opportunity to encourage an off-topic tradition. People expecting something fun and different. They want something to smile about before the weekend. Here are a few ideas to consider: Craziest weekend plan award. Who has the craziest or most bizarre weekend plan? After 24 hours close the thread with a message announcing the winner.
SOSHABLE | THURSDAY, MARCH 10, 2011
[Blog] Stop Annoying Your Followers – Try Buffer
It lets me share all the the blog posts I find everyday, but without the backlash of overwhelming my followers. Without doubt, Twitter has become the most powerful tool to market your content online. The highly targeted traffic of savvy users you get from Twitter and the engagement and feedback from your followers in return for your Tweets make it invaluable for you and your brand. However, one of the drawbacks for me is to get my tweeting to a consistency, without annoying my followers with too many back to back tweets. So let’s take a look inside. How can I tweet more often?
THE WAY OF THE WEB | TUESDAY, DECEMBER 1, 2009
[Blog] The two digital publishing models of the near future
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Stocktwits gets funding, Bit.ly Yahoo).
JAMIEBECKLAND.COM | TUESDAY, OCTOBER 5, 2010
[Blog] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
am not really into horses (despite my employer’s name ), but there are great horse blogs out there. Examples include: Large, sophisticated blogs, with millions of pageviews per month, run with a similar hierarchy to magazines – there are layers of editing, concept vetting, story pitches, etc. Individual bloggers make decisions about what to write and who to link to from their blog. And, we’re not quite plateaued with just plain old blogging – there are, after all, a few billion more people to get onto the internet. He is right.
JEFF ESPOSITO | WEDNESDAY, JULY 14, 2010
[Blog] Global Web Index
You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Global Web Index | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Global Web Index Written on July 14, 2010 by Espo in social media I saw this yesterday on Scott Monty ‘s site and was blown away at the levels of information that were at our fingertips. Enjoy this post?
BARE FEET STUDIOS | WEDNESDAY, MAY 19, 2010
[Blog] Maui Visitors Bureau Explains How to Manage Risk and Social Media.
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy , Video > Maui Visitors Bureau Explains How to Manage Risk and Social Media Maui Visitors Bureau Explains How to Manage Risk and Social Media by Roxanne Darling on May 19, 2010 I interviewed Charlene Kauhane (of Kauhane Inc.) Liza Pierce, A Maui Blog Shane Robinson, Bare Feet Studios Roxanne Darling, BeachWalks.tv Hawai?i
ARI HERZOG | SUNDAY, AUGUST 11, 2013
[Blog] Why I Want a Dumb Phone
Sign up to receive blog posts by email. 'I want this phone. It ain’t smart. It’s no Galaxy S4 or HTC One S or iPhone 5. Mobile introduced the 768 this year. It weighs 3.5 ounces. The phone features Bluetooth connectivity, an FM radio, a 2-megapixel camera, and it has 3G for faster texting and picture messaging. can play music on the phone. can still email if I want. wouldn’t use the phone for facebooking, tweeting, instagramming, or other social networking — but I’m doing that less and less on my current HTC phone so I’m not worried. Comments Cheers.
DIGITAL DIVA | MONDAY, SEPTEMBER 29, 2014
[Blog] Man Crush Monday (#MCM)
You will have seen that I’ve blogged about New Look a few times before, they are one of my favourite high street shops and contribute to a very healthy percentage of the clothes and shoes in my dressing room (yes, I have a dressing room). He loves the look too and thinks he should have a blog of his own now where he can swan around in clothes and pose for endless photos. 'Happy Monday folks…Man Crush Monday (#MCM) in fact! have to say though, my husband is a diva. There, I said it. He’s a proper diva…and a show off. Grey Ponti Blazer - £39.99.
PROBLOGGER | THURSDAY, JUNE 23, 2011
[Blog] The Intimidating Secret Every Blogger Shares
Like you, blogging often scares me and repeatedly takes me to a point of stale conversation and blocked fingertips. Tonight, I want to share my story with you; the story of how I admitted and overcame a fear so strong it stopped me blogging for six months…. It’s approximately ten years since I started blogging at this very desk. I’ve also lacked a clear schedule, often taking breaks from blogging of months at a time. And I did blog and I do blog and that is what my fingers were made for. Then I created my own blogging software.
MICRO PERSUASION | FRIDAY, JULY 2, 2010
[Blog] Video Interview: Marco Arment of Instapaper - The Steve Rubel Stream
Ironic that a interview with Tumblr be posted on a Posterous blog. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 2 Jul 2009 Video Interview: Marco Arment of Instapaper I took a quick trip uptown today to learn more about Tumblr and meet with their team. I will have a video interview next week up with Tumblrs co-founder, David Karp.) While I was there I shot this five-minute interview with Marco Arment , who developed Instapaper as a side project. It makes it a snap to save articles for future reading.
SMALL BUSINESS MAVERICKS | MONDAY, JUNE 2, 2014
[Blog] Panda vs eBay — Don’t Poke The Bear
wrote about this on our blog when I asked, “Has Google’s Panda Update Affected You?” 'Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone. Their series of linked pages that contain in-site search, ads and little content that is valuable to the searcher is spammy – and looks spammy to Google.
ARI HERZOG | THURSDAY, JULY 22, 2010
[Blog] Mash the Web with Ucubd
The beginning of his email: I enjoy your blog & I’m hoping to get some advice and guidance from you. He went on to include two links he created that could have been embedded in recent blog posts. While you make up your mind what to create with the tool, get ideas from their Twitter and Facebook channels, along with screenshots on their blog. Longtime readers know I receive too many email marketing pitches, and most of them suck because they lack personalization. Arun Chikyarappa bucked the trend. While that could be generic copy, I can tell it isn’t. Ucubd.
CONVINCE & CONVERT | SUNDAY, DECEMBER 25, 2011
[Blog] The 6 Step Process for Measuring Social Media
analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. One of my most useful posts, and I really like using presentations as raw material for blog posts. (Happy Holidays! This is #6. Enjoy. – Jay). Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media.
DIGIGEN | FRIDAY, DECEMBER 10, 2010
[Blog] Leaks and Hacks: Uncontrolled or Controlled Marketing
based on the level of views across YouTube and Vimeo, but not including the number of blogs that have additionally posted about this). Either we are in an age where Marketing and PR teams have become less careful about how they control privileged information about their products, or we are entering a new marketing age where “controlled exposure of products happens. The idea of the “beta test isn’t really what we are talking about, Beta tests seem slightly too controlled. First up is Apple and the iPhone OS4.
BILL HARTZER | FRIDAY, AUGUST 24, 2012
[Blog] Sedo.com and Sedo.co.uk Hacked, Hosting Malware on Site
Elliot also has an updated blog post about Sedo , as well. It looks like Sedo.com and Sedo.co.uk , the search engine for domain names, has been hacked, and apparently is hosting malware on their web site. These messages started appearing to visitors of both Sedo.com and Sedo.co.uk within the past 24 hours, and I have verified that users are still getting these messages. If you search for “Sedo” at Google.com, you will see the following message as part of the search results: This site may harm your computer. Contact your web host and have them scan the entire server.
DANNY BROWN | TUESDAY, SEPTEMBER 28, 2010
[Blog] From Reach to Relationships – Chapter 7 of Greg Verdino’s microMARKETING Book
Opening with the much-maligned Suggested User List (visible when logged in) employed by Twitter to recommend potential follows to new Twitter users, Greg uses the example of blogging pioneer Anil Dash. They would have the latest gadgets as part of their everyday lives, and all they had to do was offer feedback on the experience, through their own blogs in the LiHD community. Greg Verdino’s new book, microMARKETING: Get Big Results by Acting and Thinking Small is already generating some great buzz because of one of the ways the book is being marketed. These are my thoughts.
GEOFF LIVINGSTON | FRIDAY, APRIL 12, 2013
[Blog] Antisemitism in the United States
There’s so much to say about this tangent, this post could go on forever, which would not be fair to you, my fair blog reader. 'Last week I received two off-color remarks about Jews. It didn’t surprise me, I’ve experienced periodic antisemitism throughout my life in the United States. Perhaps last week’s remarks were spawned by my beard, a salty rabbinical looking thing that I usually shave. Maybe they had nothing to do with me at all. It really doesn’t matter what spawned them, they revealed an ignorance that’s existed through millenia.
CONVINCE & CONVERT | TUESDAY, AUGUST 10, 2010
[Blog] Why Influence Mining is the Next Gold Rush | social crm | Social.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence. Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? Marketing?
SOCIALNOMICS | TUESDAY, NOVEMBER 19, 2013
[Blog] Being Authentic and Geeking Out on Social Media
Also, for the record, I’ve blogged on this before but I think everyone “geeks out” about something, so I hold no ill will towards sports nerds or car geeks or whatever else anyone is into. 'Social media has revolutionized how we connect, share, and gather information. Pew Research Center recently noted that 72% of online adults are on some sort of social media. For a geek like me however, it has transformed how I partake in the greater geek community. We post videos, retweet the latest rumors, and record podcasts on everything from movie reviews to computer hardware breakdowns.
ADAM SHERK | TUESDAY, DECEMBER 8, 2009
[Blog] Google Living Stories – Just Snazzy Topic Pages or is Google on to.
Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? Living Story takes it one level deeper by applying the concept to a specific story about that topic.
TWIST IMAGE | THURSDAY, FEBRUARY 2, 2012
[Blog] CTRL ALT DEL Is My Next Book
Warning: self-promotional Blog post to follow. If you follow this Blog, you know that this is a time of great upheaval in business. am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this morning via my publisher, Business Plus (an imprint of Grand Central Publishing - Hachette Book Group USA ). Now comes the hard work of pulling it all together. What's the crux of CTRL ALT DEL? CTRL ALT DEL answers the question "now what?" We're not in hell. brand.
SPIN SUCKS | WEDNESDAY, JULY 7, 2010
[Blog] Managing An Online Community | Spin Sucks
That’s all fine and good, but it’s not going to keep me coming back to your blog again and again. Daniel Hindin is community manager at Spin Sucks as well as a student in the Master’s in Integrated Marketing Communications program at Northwestern University’s Medill School, where he’s managing director of the program’s student-run blog, Vitamin IMC. Content As Conversation On Your Business Blog Have something to add? Paige Worthy Reply: July 7th, 2010 at 1:36 pm I will expert the heck out of this blog any time you’d like, Dan. This is my favorite blog.
SHIFT DIGITAL | THURSDAY, MAY 24, 2012
[Blog] Competition Brings Out The Best In Us
We have enjoyed working with professionals in this field and look forward to meeting many more via this blog. . Today marks the first post in a series dedicated to the quick service restaurant industry. Everybody loves to believe in an underdog story, whether it involves a little league baseball team or a group of Quick Service Restaurant (QSR) franchise employees that don’t work for one of the big chains. The role of the underdog has been a huge part of our generation in so many different ways: in movies, on TV shows, sports, the school playground, the Bible, etc. Have A Plan.
JEFF ESPOSITO | FRIDAY, MAY 24, 2013
[Blog] Fear, Loathing and Shady Infographics
Shady infographic practices: bloggers, protect yourselves – if you blog and get pitched infographics, you might want to read this post from Lani Rosales. 'Happy Memorial Day weekend everyone. Hope your week was a short as mine… This weekend I’ve got a bunch of running around from test driving a car or two to BBQs and bottling some beer for a competition… It will also be interesting to see 100 beers bottled on my counter. am also pretty sure I have a chest cold settling in after sitting at humid and damp Fenway Park last night… at least the seats ruled.
SOSHABLE | TUESDAY, FEBRUARY 26, 2013
[Blog] How to Identify Potential Brand Ambassadors
There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. Have a meeting and even have everyone read this blog post first. Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. If you aren’t doing that, social media can’t fix it. This is it.
ARI HERZOG | TUESDAY, SEPTEMBER 28, 2010
[Blog] Stop Trying to Reach Me. Relate Instead.
Comment on my blog, tweet me, invite me to something you know I will want to attend and not something you hope I might like. Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their reach. Their influence. Their willingness to act. Does reaching me matter, though? Relate Instead. at AriWriter.
TWIST IMAGE | MONDAY, JULY 22, 2013
[Blog] You Should Work For Free. You Should Not Work For Free.
often joke to my peers that since I started writing for free (on this blog and in other places that seemed good for me to bulk up my resume and visibility), that it has afforded me more paid writing opportunities that I ever encountered when I was a full-time freelance journalist many moons ago. 'It is the constant debate of the marketing industry: should you do spec work? There is a phase in the acquisition of a new client that usually requires a marketing agency to spend a lot of time pitching. The fact that none of this work is ever used for an actual campaign. The debate rages on.
DIVA MARKETING BLOG | MONDAY, NOVEMBER 16, 2009
[Blog] Power To The (e) Patient!
Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication. Healthcare in social media has certainly come a long way (with miles to go) since I facilitating sessions at the Healthcare Blogging and Social Media Summits 2006-7. The post about a conversation I had with a doc I met on a flight about blogs seems almost surreal. If I were you I'd keep on eye on blogs." Hundreds of thousands of digital voices are taking medicine to the virtual streets. Simply put.
BILL HARTZER | THURSDAY, MARCH 20, 2014
[Blog] 10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
You can ask if he has any articles, blogs or researches done on your industry to demonstrate his competency. 'According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. Which clients do you serve?
KIKOLANI | FRIDAY, JANUARY 8, 2010
[Blog] Fetching Friday – Resources Mashup, Hawaiian Relaxation & More
Blogging. Reasons to love CommentLuv blogs. 13 lesser known blogs you should read in 2010. The secret of successful blogs – write, promote, repeat. How to get more comments on your blog. What does blogging mean to you ? 10 ways to keep visitors coming back to your blog. 14 traits of successful blogs. 13 ideas to inspire blog content. 10 essential tips for marketing your blog. tips on blog post structure. Make blogging work for business. things you need to do before making money on your poetry blog.
PROBLOGGER | WEDNESDAY, OCTOBER 22, 2014
[Blog] How You Can Make Your Writing Twice as Fast by Making It 3x More Time-Consuming; Wait, What?!
Imagine yourself in the following scenario… It’s a normal Tuesday and you decide to write a blog post. Yep, crafting a quality blog post is†a three-part process. Karol K. ( @carlosinho ) is a freelance writer, published author, founder of NewInternetOrder.com and a blogger at Bidsketch.com ( delivering some cool freelance blogging and writing tools, advice and resources just like what you’re reading now). Originally at: Blog Tips at ProBlogger. 'This is a guest contribution from Karol K. But almost immediately there’s a problem. 2) Edit later.
SOCIALNOMICS | THURSDAY, APRIL 24, 2014
[Blog] Taking Customer Services to the Next Level: The Importance of Using Multiple Platforms to Engage with your Target Audience
Her mother posted this interaction on her blog and it went viral resulting in the bread being renamed from ‘tiger bread’ to ‘giraffe bread’. 'Gone were the days when customer services were limited to snail mail and phone calls. strongly worded letter used to be the ultimate form of complaint whereby the disgruntled customer would passive aggressively take out their woes on the paper and slam in in the post box and wait for a reply (which they would sometimes never get). Complaints. Often, their aim is to tar the brand and share the problem they have had. Queries. Praise.
WISDOM LONDON | FRIDAY, JANUARY 7, 2011
[Blog] Ever Wondered About…Net Neutrality? « Wisdom London
Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Social Media: Beyond The Echo Chamber » Ever Wondered About…Net Neutrality? Emotive subject alert! But here’s a simple (and neutral) low-down on an important issue: What is it? Net neutrality is the principle that all data carried over the internet should be given equal priority, regardless of the content type, source or user. Various ISPs and tech players (including Microsoft, Amazon and Yahoo!) Why should I care?
FEVER BEE | WEDNESDAY, FEBRUARY 9, 2011
[Blog] Online Community Assets For Businesses
Mailing lists or blogs to reach employees? Most organizations aren't sure what they need to develop a community. There are some elements that help and others which are essential. Essential community assets. Staff. How many people do you have to commit to the project? The more you have the more you can develop relationships with top members, create relevant content and do outbound community development work. Time is a powerful asset. The more if it you have the slower you can develop the community and the longer you can spend sewing relationships as you grow. Passion.
DANNY BROWN | WEDNESDAY, AUGUST 11, 2010
[Blog] Hiring an Agency for Your Business
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Hiring an Agency for Your Business August 11, 2010 6 voices share yours! How to choose your next agency | The Online Blog says: August 29, 2010 at 11:27 am [.] subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Anything you’d add?
CONVINCE & CONVERT | WEDNESDAY, APRIL 7, 2010
[Blog] Ignore Foursquare at Your Peril - An Analysis of Potential.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? chose geo-location apps as the topic for my session. At least it is for me.
ENGAGING BRAND | TUESDAY, MAY 21, 2013
[Blog] SMS Marketing in Business Statistics
Digital marketing has grown from blogging to social networking to many more social media marketing tools and of course with the rise of the tablet or smartphone, mobile marketing is becoming another area to consider. 'Marketing in business has grown in complexity - not in terms of the aim but in the array of choices of how we reach the customer. have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing.
PROACTIVE REPORT | THURSDAY, NOVEMBER 10, 2011
[Blog] Google Give PR Pros a Holiday Gift
” The official Google search blog. According to SearchMetrics, the winners in this new search landscape will be news sites or blogs, broadcast sites, and video portals. Are you using your blog to best effect? In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. Why is this such a gift to PR? Trending hot topics.
SOCIALNOMICS | THURSDAY, MARCH 7, 2013
[Blog] 7 Ways to Network On Twitter
He has written countless articles for blogs, websites and newspapers in the USA, UK and France. Twitter has grown by leaps and bounds. It’s no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others. Whether you want to grow your business or connect with people to land a job, Twitter is a great social networking site that every professional should be using. However, it should never be a site that is used solely for the purpose of gain. Not to mention that you’ll get more out of the experience. Account for Your Actions.
FEVER BEE | MONDAY, SEPTEMBER 20, 2010
[Blog] It Should Work, But Doesn’t
Sometimes this is their blog, sometimes it’s a different audience. Finding connected people to help develop your community sounds like a strategy that should work. It doesn’t. These connectors are too busy. They have their own audience. They usually don’t want to help. They’re happy doing whatever it is that made them connected. The people you want to target are the ones that are most passionate about the concept. You want the most dedicated. You usually want people that have never properly participated in an online community before.
THE WAY OF THE WEB | THURSDAY, JULY 1, 2010
[Blog] How much to launch a new media brand or project?
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? For a total cost of $9.67
BARE FEET STUDIOS | THURSDAY, MAY 6, 2010
[Blog] Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Gossip 2.0 , News , Tech Tools , Video > Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy by Roxanne Darling on May 6, 2010 Here is the next installment in my web cam conversations with you. am experimenting with the new uStream Producer “desktop application.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 23, 2011
[Blog] I Want to Thank the Academy… a Language Rant
She also blogs. Guest post by Mary Barber. “I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe. feel the same about those who say they “would like to” do things. Think about it and I’m sure it will bother you as well. In fact, if you think too much about it, you’ll see this everywhere. You see, it’s like this. If you want to thank, want to ask me, want to invite me – then why don’t you just do it? ” And we did.
CONVERSTATIONS | FRIDAY, MAY 9, 2014
[Blog] A Few Go-To Sites
The Buffer blog is always a place to glean profitable information. 'It can be difficult to find trusted resources on the web, those you would call “go-to” sites. With all the content coming at us in various forms of media, it can be difficult wading through the noise to find the signal. Skimming and Scanning has become our reading style. There are a few sites I consider go-to sites on certain topics, and there are a few people who I’ll try to read or watch whatever they publish. It’s simply excellent stuff. Want to read up on the mobile landscape? Social Media?
CONVERSTATIONS | THURSDAY, APRIL 24, 2014
[Blog] Keeping a Patient Perspective
As you launch a new campaign, start to use a social media platform, or begin writing a blog - whatever new “project” you’re working with - invest some time and be patient. 'A soft opening day, followed by a ribbon-cutting Grand Opening. The buzz of business is invigorating and ideally, will spread and last for a long season. Sometimes it doesn’t. When your business experiences its first lull, you don’t close the doors and call it quits. At least not right away. Like a New Employee. When you hire a new employee, you invest time. Time in training.
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Blog] TRENDRR.TV Initial Review and Thoughts
Take the case study of the Weather Channel – while it’s not particularly detailed (giving you just the main points) there is more wealth of information if you use triangulation and read the TRENDRR blog, here. from the blog post: The Classifier. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me. So, it might be correct to say that I have been present at most of the transformations of TRENDRR, since it’s beginnings, in one form or another. TRENDRR.TV
SOCIALNOMICS | THURSDAY, APRIL 11, 2013
[Blog] Creative ways to drive website traffic
Blog comments. The easiest way to do this is comment on blogs they create. Blog commenting when done right improves the ability of other people to make site visits. More so, blog commenting in a niche or target market also gives you access to other users who may be interested in what you have to offer and hence visit your website. Sharing ideas, new perspectives and ways to do things with your blog will help you get the right attention and should be top on your list as far as generating relevant traffic to your website is concerned. Reward the visitors.
SOSHABLE | MONDAY, SEPTEMBER 12, 2011
[Blog] Write for Soshable (because it’s about the people)
We’ll still be hounding social media freshness like no other, but we want this blog to focus particularly on the people of social media. We will still be posting tips, analysis, infographics, and commentary, but there are plenty of blogs out there who hang on every move that Facebook or Twitter make. Things are changing at Soshable. For nearly 4 years, we’ve tried to bring the latest news, deep analysis, tips, and features about what’s happening in the world of social media. Today, we’re heading in a different direction. We’re talking about you.
FEVER BEE | WEDNESDAY, JULY 20, 2011
[Blog] Common Branded Community Mistakes (Example)
Here is a snippet from the UK Marketing Network press release : "For the first time marketers will be able to: - Network with fellow UK marketing and advertising professionals - Access and contribute to user-generated content aimed at producing fresh blog content - Attend industry-related events, promoted by participants - Form groups relevant to their regional and commercial backgrounds" Aside from some shoddy copy (lead with the benefits, not the features), the community is struggling. The community has made the same mistakes most brands make. Bad design.
PROBLOGGER | THURSDAY, DECEMBER 19, 2013
[Blog] Case Study: An Experiment with Short Form Content
'Two days ago I wrote about the power of longer-form content on a blog, and gave a few examples of some posts that I’ve published this year that have been between 4000-7500 words that have done really well. You’ll notice that I mention above that I published this image not as a blog post but as a ‘page’ in WordPress. did this for a couple of reasons: Firstly we had already published three posts for the day on the blog and I didn’t want to overwhelm my readers with too much content on the same day. How the Content Was Received. Writing Content
WEB METRICS GURU | SUNDAY, MARCH 4, 2012
[Blog] Updates and Thoughts – March 1st – 4th, 2012 – Web Journal
won’t be formally speaking at STRUCTURE : DATA, but I will be informally speaking to a lot of people – and of course, covering it for this blog and AllAnalytics.com. Started reading Machine Learning for Hackers and quite enjoying it – have to decide how much time to put into recreating the examples in the code, but it’s likely I’ll give this book a pretty good review one I’m done. In the next book (thinking about it right now) it will be important to have in depth conversations with those who deal with Data. Cheers!
WEB METRICS GURU | TUESDAY, JULY 19, 2011
[Blog] Web Journal July 14th – 18th, 2011
And Hubspot released findings that said the more you blog, the more traffic there will be (but I’m not sure that’s what we really want, is it?). Someone wrote a post on the correct grammar for Social Media , such as when or if to use “ReTweet or “retweet. See some stats from Hubspot below: Key takeaway : While it may not be realistic for your business to post high-quality content on a daily basis, post as frequently as feasible. You’ll outpace the competition and see improved results. According to Gizmodo. web journal
WEB METRICS GURU | TUESDAY, AUGUST 3, 2010
[Blog] Google Analytics Hacks – Web Analytics Rock Stars Post
The complete instructions are at Google Analytics: script to track outbound links and downloads on Stephane Hamel’s blog in a post titled: Google Analytics: script to track outbound links and downloads::immeria::web analytics blog::Stephane Hamel. have several goals set up on my blog and one of my favorite reports is Reverse Goal Path – one of my goals is on based on those who read my ebooks and another on those who view my CV. Hack 1: – Install Google Analytics Tracking Script. Hack 2: Build Advanced Segments so you can use them across site profiles.
SOCIALNOMICS | FRIDAY, NOVEMBER 9, 2012
[Blog] 3 Ways to Create Great Branded Content
Originally posted on the Likeable blog. Today in social media, content is key. With the number of brands on social media sites growing every day, it is becoming increasingly important for brands to capture the consumers’ attention and find ways to stand out among the vast amount of other content on the news feed. Here, we’ll take a look at 3 brands that are killing it when it comes to branded content. Get creative with product placement. During the campaign, Oreo posted a new image on its Facebook page each day that featured the product in a light-hearted, fun, and eye-catching way.
ENGAGE | THURSDAY, APRIL 5, 2012
[Blog] Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them
It encourages guest blog posts since an author can gain credibility no matter where they write and good websites can build authority from the ground up and by seeking out credible content creators. “T here are three difficulties in authorship: to write anything worth publishing — to find honest men to publish it — and to get sensible men to read it.” ” – Charles Caleb Cotton A little old school, I know, but you get the idea. If you write content on the web , you want to make sure it gets found. Next came the launch of their own social network, Google+.
ENGAGE | WEDNESDAY, FEBRUARY 1, 2012
[Blog] Serving Up Social Media (When You’ve Already Got a Full Plate)
Not-So-Tasty Tweets I wanted to know what the panel does when they have angry customers or diners tweeting at them, or blogging negative reviews. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? Moderate a panel discussion that combined two of my favorite things: food and social media. In the hot seats were three very tech-savvy people from D.C.’s We were there to chat about social media in the dining biz. Or rather, how the heck do you cook and tweet at the same time!? His response is simple: What have you done today?
SOCIALNOMICS | THURSDAY, SEPTEMBER 11, 2014
[Blog] 7 Surefire Social Media Strategies for Your Business
For example, start a company blog that will have something more to offer than generic news about your business, and publish links to them in appropriate social media. 'Over the past decade social media have irrevocably changed the way we live and perceive life – today an average person will hardly do anything without tweeting about it on Twitter, sharing the experience via Facebook or posting a selfie on Instagram. And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. How To Social Medi
ARI HERZOG | TUESDAY, FEBRUARY 24, 2015
[Blog] If You Could Turn Back Time
Please sign up to receive blog posts by email. '“There are no regrets in life,” said Jennifer Aniston. “Just lessons.” ” I believe we are put on Earth for a reason and our lives are dictated to discover that reason. Everything we do is destined. believe there is free will and we choose how and when to act; but I also believe we are meant to make those choices. We learn through our experiences. Looking back at my life there are many things I wish I did differently. But these are not regrets. These are just missed opportunities. Lessons. Cher and R.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 1, 2010
[Blog] “Social Business” Can’t Replace Product Marketing Skills
At the behest of the queen of successful blogging Liz Strauss , this write-up discusses core business skills — specifically those of product marketing — and how they cannot be replaced with social media savoir faire. Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media articles, the real takeaway was social media doesn’t replace business skills. Perhaps a recent example can illustrate the point.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 2, 2008
[Blog] Social Media Budget Ratio
Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500 a year, a community can cost btw $0 (Ning) up to $100,000 a year for a private branded community. After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 20, 2008
[Blog] Statistics on Advertising during a Recession
Not only did I thank him for writing this paper, blogged about it, tweeted it but I also invited him to do a podcast with me so stay tuned. I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea.
PROBLOGGER | FRIDAY, JULY 16, 2010
[Blog] 7 Links for Bloggers
Your first post – the first post I ever wrote on ProBlogger (I’d been posting on other blogs for a couple of years before this) was in September 2004. It was actually a post that I’d written on another blog which I imported onto this one. post on someone else’s blog that you wish you’d written – I’m going to share a link here that is one that I refer to constantly in my blogging. post with a title that you are proud of – 9 things to do to Make Sure Your Next Blog Post is Read by More than Your Mom. Share This.
GEOFF LIVINGSTON | SUNDAY, SEPTEMBER 4, 2011
[Blog] Precious Life and Losing Yourself
No one will remember you for your blog rank or your follower count. Life is so precious. Having a child who smiles and laughs at the simplest of new things awakens such a deep profound joy in your heart. It makes you realize how important life and love is. fire burns inside of you to protect those you care about, and to make sure they live as joyfully as possible. Earlier today, we lost a good man, Trey Pennington. The level of shock and mourning online is unprecedented in this community, and there is good reason for that. It seemed very much in character. Caitlin was 39 and I was 38.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 22, 2013
[Blog] Are You Optimizing Your Landing Pages?
They cover ways to maximize content on your blogs, white papers, webinars, slide decks and infographics. Some highlights include: Blogs - give them a reason to do something else once they are on your blog. 'Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems. You can download it here.
SOCIAL WAYNE | WEDNESDAY, AUGUST 11, 2010
[Blog] What you really need to know from the how black people use Twitter article on the Slate.com
Lynne d Johnson @lynneluvah tweeted last night: I’m sort of over reading blogs that talk about the slate article about #blacktag , and am reminded of what it meant to be #bwb black in 2001. Today while looking at Techmeme I saw the post titled “ How Black People Use Twitter an article/research from the Slate.com written by Farhad Manjoo @fmanjoo. few things bothered me when I first saw the headline. One is what in the world is Techmeme’s link policy? know it’s part algorithm, part human and part buddy system. Does a Race have a brand? One more thing!
GEOFF LIVINGSTON | SUNDAY, OCTOBER 23, 2011
[Blog] Big Britches and the Beggar’s Bowl
Yet twitter shout-outs, klout scores, blog rankings, etc. Image by wwwarby. Now we know it’s true. The Kellogg School of Management has issued a study ( hat tip: Rich Becker ) that shows the more social connections one has, the more likely they are to treat others as less than. We see that big britches are a common by-product of doing well online. So all of the big bloggers who protest, “Not I,” really need to take a serious gut check. Here’s the truth about this phenomena: It is timeless. It’s the stuff of novels and movies. Anyone read Faust lately?
SPIN SUCKS | FRIDAY, NOVEMBER 4, 2011
[Blog] Gin and Topics: Are Star Wars Toys Worth Dying Over?
If you’re one of those who leaves comments on blogs because they’re not searchable, think again. I swear Mother Nature is punishing me. My mom called last night to say they’re getting snow in Utah. My sister-in-law called to say they’re getting snow in Southern Missouri. The east coast got snow last weekend. Denver is getting snow. live in the Northern arctic. WHERE IS MY SNOW?!? Mother Nature, I’m sorry! Whatever I did, I’m sorry! realize that has nothing to do with Gin and Topics. And now Gin and Topics. Google to Index Facebook Comments. kthxbye.
WAXING UNLYRICAL | MONDAY, NOVEMBER 22, 2010
[Blog] Bringing Open Community To Public Relations
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. online.
CONVERSTATIONS | FRIDAY, MARCH 20, 2015
[Blog] 6 Tips to Protect Your Company from Accounting Fraud
If you’d like to learn more about the importance of accounting software , SurePayroll has an excellent blog with a ton of information available to small business owners. 'Written by Allison Martin When most small business owners think of accounting scandals, major corporations come to mind. Even if your business isn’t generating millions of dollars in revenue, that doesn’t mean you can’t succumb to deceptive practices on behalf of your employees or fall victim to an accounting scandal. Here are six ways to protect your company: 1. Otherwise, the risk of blatant misstatements increase.
LOUIS GRAY | FRIDAY, MAY 13, 2011
[Blog] About.me User Count Spikes Beyond Host Montenegro
came from the far-flung URLs many of us are using to define ourselves, be it our blogs, our Twitter accounts, Facebook profiles, LinkedIn resumes, and more. Montenegro , a small country tucked into Southeast Europe, bordered by Bosnia and Hezergovina, Serbia, Croatia and Abania, has just over 600,000 residents. Among its most valuable exports of late has been its attractive.me About.me was initially referred to as "Pumpkinhead" , but was never intended to go by that name even from the service's inception. Conrad said the plan all along was to acquire the about.me About.me My About.me
IT'S JOSIP NOT JOSEPH | FRIDAY, MAY 14, 2010
[Blog] The Return of the Wild West
Home It’s Josip Archives Let’s Talk The Word on the Web The Return of the Wild West Written on May 14, 2010 by Josip Petrusa 4 Comments Tweet Share Save Start-ups and entrepreneurial enterprises are an increasingly growing trend. It seems that everyone is in a DIY frame of mind (“do it yourself”). The whole social media culture is based on this. And it was only a matter of time until someone was going to introduce a platform or website that would counter the current big players. And if you like the idea, go to Kickstarter and support it!) Talk about amazing! Just don’t be afraid.
BILL HARTZER | TUESDAY, MARCH 12, 2013
[Blog] Why Boosting Audience Retention With Video Will Do Wonders For Your Business
Getting viewers to subscribe to your newsletters, webinars, blog posts and email updates (perhaps via a call to action in your video) will allow you to retain those eager audiences over time, giving you the opportunity to engage and touch base with those valuable potential clients. Why Audience Retention? Retaining an audience is perhaps the most crucial act any website can do to achieve their goals and conversions. If audiences are bouncing from your site there is very little chance they’ll come back again. So how do you retain your audiences with video? Quality Video Content.