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  • PROBLOGGER  |  MONDAY, FEBRUARY 24, 2014
    [Blog] 4 Ways to Sell More Products Online
    As  discussed recently , making money via blogging is far more than fanciful thinking; for an increasing number of dedicated bloggers, it’s a rewarding reality. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. This is intuitively done on business websites, where the focus is all on the product and there’s all of one section devoted to a blog. It can be a little less natural, however, when blogs are the central focus. Launching a new doggy daycare service on your pupcentric blog? or a retweet.
  • PROBLOGGER  |  SUNDAY, AUGUST 19, 2012
    [Blog] Learnings from My Pinterest Experiment
    To find yours, just substitute the dPS URL for your blog’s URL in the link above. If you don’t have much pinning action on your blog, you might not have one yet, but quite a few of the small blogs I tried it on did. This is an opportunity to network with your readers, and not just any readers, but those who are evangelists for your blog! Originally at: Blog Tips at ProBlogger. Over the last couple of days I’ve begun to play with Pinterest again. Interestingly, despite not being active on it, I seemed to gather followers til it got to 1000.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 27, 2011
    [Blog] So much going on – launch of Social Media Analytics And Web Journal, July 20th to July 26th
    David Smith of Revolution Analytics performed several related queries and posted the results today  on his company’s blog. Meanwhile, take a look at what is up on the Sysomos blog. With the closing down of Google Labs plus the rise of Google + news as been spreading that Google is becoming more mature but somewhat less interesting , becoming more like ……… Microsoft. Meanwhile, Twitter has been going through changes of it’s own and one has to wonder if Twitter will become more boring too. … Endless demands for  super-granular ROI and analysis.
  • SOSHABLE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Super Bowl Mobile Use Lessons
    Original post about Super Bowl Social Media can be found on Wikimotive’s blog titled, “ Super Bowl Lessons ” by Zach Billings. There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about  Marketing with Twitter and Facebook. Let  us here at Wikimotive share some of these with you. Let’s break down the activity real quick.
  • PAMORAMA  |  SUNDAY, FEBRUARY 21, 2010
    [Blog] Kodak's Jeffrey Hayzlett on Social Media and a Global Brand: a.
    pamorama marketing, life, social media Home About Bookshelf Links Contact Kodak’s Jeffrey Hayzlett on Social Media and a Global Brand: a B2Bbloggers Exclusive Interview by Pam Dyer on February 21, 2010 Share This post was written by Jeremy Victor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Their goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. For the past several months, I have followed @JeffreyHayzlett on Twitter.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 9, 2012
    [Blog] Interview with Paul Berry, Founder of RebelMouse
    Read more on Digital Journal Interview with Paul Berry, Founder of RebelMouse was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. RebelMouse is a visual publishing platform that aggregates a user’s Facebook and Twitter streams to create a personal hub page. Meet Paul Berry, its founder, in this exclusive interview. Cendrine Marrouat: Hello Paul, thank you for answering my questions. As a starter, would you tell us a little about you and why you decided to create RebelMouse? CM: How long did it take you to create RebelMouse?
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] The Science of Storytelling: 6 Ways to Write More Persuasive Stories
    Persuasive writing is an essential part of blogging —there’s no two ways about it. turn blogging into a lifestyle-sustaining business). In all of the most popular story-related blog posts I’ve come across, I’ve yet to see a story that defies the classic story structure that focuses on being enticing in the beginning, building up in the middle, and finishing with a satisfying conclusion (and a powerful message). Get more from Greg on the Help Scout blog. Originally at: Blog Tips at ProBlogger. Guest post by Gregory Ciotti. Audience. Realism.
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Blog] 30 Social Media Stats for the C-Suite
    Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] 5 reasons to practice old school PR
    As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Nobody reads them anymore!” Key Message Development:  Some say ‘control’ is a dirty word. 
  • JEFF ESPOSITO  |  TUESDAY, MARCH 27, 2012
    [Blog] Want to work in social media? Read these 5 books
    If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! There is no question that jobs in social media are on the upswing. According to the LA Times , the field is in high demand with hundreds of new postings going up each month, which is a great thing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Why do I want to work in social media? Image -  Matt Hamm.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 3, 2014
    [Blog] The #xPotomac14 Compendium
    P.S. Since publishing, Brian Conlin published his “ Six Brain-Bending Ideas from xPotomac 2014 ” on the Vocus blog. 'xPotomac 2014 or #xPotomac14 was held last Friday at Georgetown University’s Copley Formal Lounge. Speakers include keynotes Robert Scoble , Jim Long , and session leaders Lauren Vargas , Toby Bloomberg , Peter Corbett , and Allyson Kapin and Danielle Brigida. Early reviews show a successful event. ” Monica added , “What I found interesting was the fact that none of the speakers used extemporaneous PowerPoints. And tweet they did.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 8, 2011
    [Blog] Weekly Roundup: Mother’s Day
    am your Grandma , from Syrin’s Blog. All you need is love , from the Epic Change blog. Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not. It always seemed a little odd to me that we have special days for things and people we should be celebrating every day… like the earth, and women, and children, and veterans, and… … and mothers. Like our mothers. Why: we’ve all had grandmas. That should be reason enough. What’s really important? by Brad Johnson. It still tells me what’s really important.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 23, 2010
    [Blog] MeasurePR: Paywalls, Pitches And Prognoses
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Thank you.
  • WAXING UNLYRICAL  |  THURSDAY, JANUARY 20, 2011
    [Blog] Tunisia, Social Media And Change
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. pts Settings.
  • JEFF ESPOSITO  |  SUNDAY, JANUARY 8, 2012
    [Blog] PR’s Four-Letter Word
    As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk. And that can be a complicated transaction.
  • GEOFF LIVINGSTON  |  SUNDAY, JULY 24, 2011
    [Blog] What ComScore Data Tells Us About Google+
    Per the advisory, published here and on Danny Brown’s blog , businesses should experiment informally. comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. Some of the statistics were not surprising. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. What was surprising was the international flavor of Google+. Only 5 million of the 20 million are U.S. based. population (more than 150 million). Update on Google+ for Business.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 7, 2013
    [Blog] Google Helpouts: The Perfect Adaptation to Smart Marketing
    For example, if I am looking to create a WordPress blog, but don’t know quite how to do so, I can simply do a search and the category of Computers & Electronics unfolds a menu of “Helpers” listed in order of “Best Match.” 'Today, Google released a new virtual video web service, Helpouts , which provides real-time help for just about anything. Google has taken its success from search, email, maps, and other tools, and turned it into a more interactive and useful platform, expanding its service base and increasing market share. The beauty of this new service is two-fold.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog] How to Use Social Media with Webinars to Boost Sales
    Blog-based email marketing is a third way to generate leads for your webinars. By placing interesting content on your blog and creating an incentive for visitors to join your mailing list, you create your own in-house promotional network. 'Legendary New York disc jockey Barry Gray of WMCA revolutionized radio in 1945 when he held his telephone up to the microphone to broadcast a live call from big band celebrity Woody Herman. Today’s talk radio hosts continue to thrive by using the same combination of wireless broadcasting and listener engagement. Why Webinars?
  • FRESHNETWORKS   |  TUESDAY, JUNE 10, 2014
    [Blog] Why social is about more than just social data
    But when we consider that social media extends beyond social channels into product reviews, forums and even blogs, the real impact of social is likely to be much, much greater. 'Didn’t make it to the Market Research Summit last week? spoke about why we need to take a much broader view of social. Rather than looking at social data and the impact it can have on the decisions our clients make in isolation, we need to take a more strategic view that takes into account the transformative effect that social is having on entire business models. Social has become a huge part of our lives.
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 18, 2012
    [Blog] Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
    contribute to blogs. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% are on Google+ – Larry Page is the leader in the clubhouse1.2% are on Pinterest. Does social media play a role in this? You betcha! Hell no.
  • SCOTT GOULD  |  SATURDAY, SEPTEMBER 28, 2013
    [Blog] Welcome to Postach.io!
    is the blogging platform that''s powered by your Evernote documents. creates blog posts and pages from your notes. How can I add comments to my blog posts? Alternatively we post lots of tutorials and tips on our blog and Facebook Group. Blogs. can be used to create many variations of blogs and documentation sites! tumble blog of your life and adventures. Start a food blog of your favourite places to eat, with a short review. Create a link blog of interesting articles. 'Postach.io Creating a Post. Postach.io Creating a Page. Postach.io
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blog] Join the Google+ Revolution Now
    The Official Google+ Blog & Google+ Pages. The Official Dell Corporate Blog describes Dell’s Google+ brand page as a “centralized place to get updates from all of Dell across all our businesses.” This post was originally published on AT&T’s Networking Exchange Blog. By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network?
  • SOCIAL WAYNE  |  SATURDAY, AUGUST 28, 2010
    [Blog] This Week in Location: SCVNGR says they will win, Foursquare helps you become the mayor, Foodspotting $ & more
    One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare [.]. Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. Really!?! SCVNGR.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 18, 2014
    [Blog] Question For The C-Suite: What’s Your Capacity For Change?
    Story as told through text, photos, images, videos, info-graphics, resumes, testimonials, profile pages, bios, blogs, etc. We’d also like to interview readers of this blog for an upcoming book on the C-Suite and Social Sales. 'Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change.  Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business. What do CEOs think about Social Sales? My experience tells me they don’t think about it at all. Is it time.
  • JEFF ESPOSITO  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] 5 Social Networks For Your Small Business To Experiment With
    This post originally ran on Vistaprint’s Small Business Blog. . We all know that  Facebook  and  Twitter  are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. Below are five that you should give a quick look to. Google+. YouTube. Instagram. Myspace. Image: GapingVoid.
  • JEFF ESPOSITO  |  MONDAY, OCTOBER 1, 2012
    [Blog] Has your social ego taken over?
    At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Egos are a lot like a s… everyone has one. Focusing on these numbers makes it easy to fall into the trap of feeding the ego. Much like a Mogwai after midnight, feeding an ego can have disastrous repercussions. The most common of these is inflating one’s self-worth. While we all fall into this trap every now and then, it’s important to make sure that you are not consumed by your ego. Look and Laugh.
  • SOSHABLE  |  MONDAY, MARCH 25, 2013
    [Blog] Google, God of Thunder
    Original post on Google’s Bans can be found on Wikimotive’s blog titled, “ Google the Thunder God ” by Daniel Hinds. Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. The latest victim on Google’s mighty hammer are websites that have manipulative link profiles. Bought links from a link farm? Spamming forums? What can you do?
  • CREATIVE RAMBLINGS  |  WEDNESDAY, JULY 27, 2011
    [Blog] 3 Ways to Expand Your Writing Horizons
    Have Your Own Blog Share your knowledge in article directories Become a citizen journalist Conclusion Related Posts: Writers are not only authors; they are also journalists, marketers, bloggers, poets, etc. Their skills allow them to provide content to others, whether it is the news, marketing, books or music. writer’s name — either real or. Branding Great Resources Tips Associated Content Bukisa Examiner.com Factoidz freelance writing marketing money portfolio Promotion writer Writing
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 21, 2012
    [Blog] Interning, Bad Social Media Jokes and Pinterest
    Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems. This week was an interesting one… super busy at work and barely realized how quickly the time had flown until having to stay home yesterday with a sick baby Espo. Looking forward to a productive day tomorrow before a nice weekend capped off with an AFC Championship game rematch between the Pats & Ravens… pulling for the good guys in this one, despite our divided house. Who you picking this weekend? Unexpected, but great none the less.
  • VIPER CHILL  |  MONDAY, JULY 5, 2010
    [Blog] ViperChill Monthly Report 9
    Overall Traffic Visits : 38,444 Pageviews : 67,191 Avg time on Site : 2 mins 29 seconds Despite only writing four blog posts – and none at all last week – the site still received just less than 40,000 visits and almost 70,000 pageviews. It actually has nothing to do with him, but Feedburner aren’t updating their status blog nor answering support questions in Google Groups and he is in a position where I believe he can get someone at Feedburner to look into it. They are fluctuating wildly on every blog I visit! Home What the F ? Cloud Living Say "Hi!"
  • PROBLOGGER  |  TUESDAY, APRIL 8, 2014
    [Blog] Announcing the New Sticky Top Bar Plugin: A ProBlogger WordPress Plugin
    'A couple of weeks ago we launched the new ProBlogger.com – a private membership site that not only has a community/forum area for bloggers to network, collaborate and learn but one which provides members with regular webinars as well as exclusive access to some tools that my team have been developing for my blogs. show specific bar messages on specific pages on your blog (so you could set many different calls to action for different landing pages on the site). Originally at: Blog Tips at ProBlogger. It looks like this when he page loads. ProBlogger Site News
  • PROBLOGGER  |  SUNDAY, DECEMBER 5, 2010
    [Blog] A 5-Day Course to Help You Create Killer Content for Under $30!
    Later today the first ever ProBlogger Academy short course, “ Creating Killer Content for your Blog ,&# goes live. This five-module course will walk you through the five key aspects of creating a blog with the type of content that will: engage the readers you have. help you to better monetize your blog. Post from: ProBlogger Blog Tips. Have you joined yet? It’s going to be an exciting week. Chris Garrett and I have put together some great content and are looking forward to interacting with students. draw in new readers. build your profile and credibility.
  • PROBLOGGER  |  MONDAY, MAY 27, 2013
    [Blog] On Hamburgers and Hooks: How to Effortlessly FIND (Not Write) Your Compelling First Line
    And your blog post has got to have it. So let me tell you where your blog post beef is: it’s the best, most quotable line of your piece, and I promise you it’s already there. The most quotable line of your blog post could – and should – be the first line. Is that what you want your blog readers to do? To write effective, compelling, must-read blog posts, accept the dramatic imperative of classical journalism and hook your reader with the first sentence. It’s a guide to finding your blog post hook in one step. Where’s The Beef?”
  • PROBLOGGER  |  MONDAY, OCTOBER 3, 2011
    [Blog] 6 Tips for Dressing Up Your Product Reviews
    This guest post is by Peter Lawlor of the B2Web Internet Marketing Blog. One of my favorite methods of monetizing my blogs is by promoting products as an affiliate. simply screenshot them and include an affiliate link to the vendor’s order page on my blog. There certainly is not one way to promote products as an affiliate on a blog. Peter Lawlor is an affiliate marketer and contributing author at the Defintive Guide to Affiliate Review Websites and the B2Web Internet Marketing Blog. Originally at: Blog Tips at ProBlogger. It could be: voice.
  • IDACONCPTS  |  FRIDAY, AUGUST 22, 2014
    [Blog] Managing Feedback
    If there is a more serious event, like a customer publicly angered over service who wrote a long blog post, wait for the initial social media fervor to die down a bit and then respond with one well-crafted statement. Your company should own and maintain its company blog to highlight projects you are working on and take more ownership over search. You should also start guest blogging and looking for other ways to spread your links around the web. Aside from the company blog, press releases work well to celebrate industry awards your company receives. Owning Search.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 16, 2010
    [Blog] Case Study: Green Moms Carnival
    Comprised of self-organized green Mom bloggers, these family leaders gathered together to blog on selected universal topics to highlight the important role mothers play in the environmental movement. These carnivals of blog posts were slated for once or twice a month, and continue today. Through Green Moms blog carnivals focused on a common topic of environmental concern, the moms sought to create online environmental activism. A great example of Fifth Estate civic engagement is the rise of Green Moms Carnival. Engagement. Results.
  • PROBLOGGER  |  SUNDAY, JULY 22, 2012
    [Blog] The 10 Rules of Social Media Engagement
    You want time to blog, too, after all. Whether it’s a book you’re selling or a blog you need people to visit, make sure you plug yourself from time to time. Originally at: Blog Tips at ProBlogger. This guest post is by Matthew Turner of Turndog Millionaire. Wouldn’t it be nice if there was a set of universal social media rules? The internet is full of social media wisdom, but what if we had 10 rules of engagement? If you’re reading this, you’re probably a writer of some kind. The 10 rules of social media engagement. Engage first, sell second.
  • JEFF ESPOSITO  |  MONDAY, AUGUST 22, 2011
    [Blog] Why Your PR Firm Is Stuck in the 19th Century
    Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings.  This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. Public became John Q. Citizen Journalist. It’s a rarity.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 29, 2012
    [Blog] Why your small business SHOULD care about social media
    This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. million Twitter users ( Media Bistro ). They are the drivers that keep you in business.
  • SOSHABLE  |  MONDAY, JANUARY 14, 2013
    [Blog] Why Reachli is Ideal for Businesses Using Pinterest
    Pinterest has done wonders in particular for blogs and for websites who have taken interest in creating supporting pages and picking proper images. As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. With that said, it is not always easy depending on others to repin your pins and in some instances promoting pins can help further your reach. Cats and Bacon image via infographr].
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] Expect Big Changes At Facebook
    Blogged about this extensively in March of last year ( F-Commerce - Rise Of The Facebook Consumer ). Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing , I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. It may be a simplistic view, but that's my view. The answer is, without a doubt, "yes!" " Is that a bad thing? Mobile.
  • TRENDS SPOTTING  |  TUESDAY, APRIL 7, 2009
    [Blog] Web Trends Visualization: 2009 – 2007 “Web Trend Maps”
    We suggest that to accurately present brands strength and influence on the web, objective web measures (versus the subjective ones suggested by IE) as search volume, blog and media citation, as well as social involvement measures should be incorporated. A new exciting Web Trend Map version was recently released by Information Architect. You can view the map on Flickr and a play with the zoomable version on zoomorama.com. Trendsetters were added to the map as well. Influencers have indeed become powerful web brands. Ranking brand’s strength is an important step for an initiative as this.
  • SOSHABLE  |  SUNDAY, NOVEMBER 18, 2012
    [Blog] The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn’t Work
    Dealers and vendors who use Hootsuite or other tools to keep their Google+ updated have missed the point (this one topic could be a blog post of its own). Again, this is another blog post waiting to happen, but if there is nothing in the strategy that includes getting high-quality organic social interaction on your website, you don’t have a true social signals for search strategy in place. There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It’s one of my biggest annoyances. Where’s the personality?
  • PROBLOGGER  |  TUESDAY, APRIL 23, 2013
    [Blog] The Ultimate Guide to Making Money with the Amazon Affiliate Program
    'Today, I was looking back over some of my earliest attempts at making money from blogging. had been blogging for 6 months and was beginning to realise that this new hobby of mine was going to cost me a little money (for hosting, design etc). realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. began to experiment with two methods of making money from my blogs – Google’s AdSense program and Amazon’s Affiliate program. realised that DPS was a blog that largely shared ‘tips on how to use a camera’.
  • PROBLOGGER  |  SATURDAY, APRIL 5, 2014
    [Blog] Creating Products Week: Your Experiences – What Have You Done?
    For those of you who haven’t created a product yet and would like to (or for those who are looking for something different to create), our homework challenge for you for this theme week is to take 10 or 15 minutes to brainstorm a couple of products you could create for your blog and your readers. Originally at: Blog Tips at ProBlogger. If you have any questions, feel free to ask them here. What we’d like to ask you , however, is about your experience with creating products. What have you made? Did you learn the hard way what works and what doesn’t? General
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 13, 2012
    [Blog] Onions
    Imagine if I insisted that blogging/writing should be the exact same as it was for me in 2006? Image by DBduo Photography. When you peel an onion, you find a new shiny layer. Then if you gently peel this second onion layer, you find a third one. Each layer yields a new fresh layer, different from its predecessor. The onion represents life, particularly for those who continue to challenge themselves to grow. Difficult situations present opportunities to dig deeper, peel that onion, and perhaps change and evolve to better meet the times. Enough about me, what do you think about me?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Blog] Is Your Customer Service Up To Scratch?
    About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. Of course, not every customer will complain directly to you. Sometimes they will go straight to their Facebook or Twitter page. This can make your approach much easier.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Blog] Content Farms: Did Google Go Far Enough?
    About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. Indeed, did Google go far enough? decided to run a little test of my own. innocuously searched for “how to write a poem.&# The top two results were from WikiHow. The No.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 27, 2011
    [Blog] The Perfect Website For Off-Line Marketing
    About Us What’s a Maverick? Yahoo! Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? There actually is a website that is perfect for this and that was created specifically for that purpose. It’s called Meetup. Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. Really simple, right? Yes, sort of. But there’s more to it than that. Just like any group you start in the real world, there’s ongoing work involved. when your store closes.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 11, 2011
    [Blog] About.Me: A Good Starting Place On The Web? | Small Business Mavericks
    About Us What’s a Maverick? I’ve always been a proponent of your own domain name. still am. But I recently took a quick survey of About.Me and discovered that there might actually be some potential there for new Web citizens who haven’t got around to building their website yet. If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Here’s how an About.Me could serve as a place to send potential clients to as you are building your website. It will look like this: About.Me/YourName.
  • GAURAVONOMICS  |  MONDAY, APRIL 11, 2011
    [Blog] PTI Story on the Love-Hate Relationship Between Celebrities and Social Media
    While Facebook and Twitter are the preferred platforms for celebrities globally (along with Sina Weibo in China), celebrities are also experimenting with entertainment check-in services like Glue and Miso in the US and voice blogging service Bubbly in India and Japan. Bubble motion is one such company which has launched a voice-blogging social network built for the mobile phones, he points out. I was recently quoted in a PTI story on the love-hate relationship between celebrities and social media. “Am I sensing twitter fatigue? Or is it just ME&# ???
  • FRESHNETWORKS   |  THURSDAY, MARCH 27, 2014
    [Blog] Three ways Facebook’s $2bn move into virtual reality will drive growth
    Although a surprise, Facebook’s $2bn acquisition should be seen in the context of its $19bn purchase of Whatsapp, another key part of the social network’s growth plans, as discussed on our blog last month. VR was seen as mainly an upcoming growth driver for the gaming sector until now, as detailed in our last blog post. 'Facebook agreed the acquisition of virtual reality (VR) firm Oculus VR for approximately $2bn on Tuesday with CEO Mark Zuckerberg claiming it could become “the most social platform ever, and change the way we work, play and communicate”.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 30, 2010
    [Blog] Like This Post? Share it on LinkedIn!
    The top right corner of every blog post on AriWriter now sports a LinkedIn share button. The LinkedIn share button was released earlier today on the professional networking site’s blog. To set it up on your blog or website, head over to [link]. Remember to leave a comment below so we can visit your blog and share your posts! -- Thank you for reading Like This Post? It is located directly underneath the pre-existing Twitter share button. A Facebook share button is at the bottom of the post.). There are three types of share buttons you can use. at AriWriter.
  • SOCIALFISH  |  TUESDAY, OCTOBER 19, 2010
    [Blog] The latest on Facebook (Quick Links)
    I’m not quite ready to blog about it yet,  if at all – head is spinning in a variety of directions –  but I don’t want to leave everyone hanging here at SocialFishing so I’ll have a few light posts for you. I’m just back from Blogworld (here’s one good summary post by Priya Ramesh who I had the pleasure of meeting there). For this first one,  there are a bunch of stories floating around the blogosphere lately about Facebook (so what else is new) but this time specifically about marketing techniques. Peruse at your leisure. Business Insider).
  • SOCIALFISH  |  TUESDAY, OCTOBER 12, 2010
    [Blog] The Rise of the New Digital Member
    Comments welcome here on the blog or by email to maddie[at]socialfish.org. So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Lurker? The Champion? The Engaged-But-Not-Yet-A-Member?
  • SOSHABLE  |  FRIDAY, AUGUST 24, 2012
    [Blog] Pay-Per-Click Search Result Advertising On Facebook!
    Original article about  Facebook sponsored search results posted on Wikimotive’s blog under the title Facebook Launches Sponsored Search Results. Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more, though? They certainly seem to think so. The social media company?s latest foray is encroaching ever so slightly into Google?s Facebook is now offering a new form of search-based advertising. Facebook?s search tool only works internally.
  • SOSHABLE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] Introducing Friends Activity to Facebook Pages
    Read more Social Media news on the Soshable Blog. It might seem a tad bit overwhelming with all the recent changes that have occurred on Facebook and there is still more to come. Most recently, Facebook has enabled friends to see other “friend’s activities” on Facebook Pages. This means that people on Facebook can have a clearer view of what is said about pages they have both “liked” , filtering out the noise from other people. What does this mean for Facebook Page Owners/Admins? It is dependent on shared “likes” among friends. What does this mean for Facebook Users?
  • SPIN SUCKS  |  THURSDAY, DECEMBER 16, 2010
    [Blog] Job Hunting: What Makes You Remarkable?
    Read their blog, their entire website, and their Facebook page…and those of their competitors. Guest post by Peter Osborne , a communications executive at Bank of America. About six months ago while job hunting, I saw an opening for a senior communications position. knew the recruiter so I called her. Two hundred resumes in the first two hours,” she sighed. Most are qualified.”. Justin Goldsborough posted on Spin Sucks recently that his go-to job interview question is, “ What kind of network are you bringing to the table ?” What makes you remarkable,” is my go-to question.
  • PROBLOGGER  |  THURSDAY, JANUARY 19, 2012
    [Blog] AdSense Release Toolbar for Chrome Users: Ideal for Stats Junkies
    Originally at: Blog Tips at ProBlogger. If you’re an AdSense publisher you’re probably used to the AdSense stats shuffle. You know it – constant logging into your AdSense reports to check how earnings are going. Today AdSense released a little toolbar for Chrome users that makes checking your latest figures a breeze. Install it and with a click you get a snapshot view of your latest stats including todays figures, yesterdays, this month, last month, some channel data and lifetime revenue. AdSense Release Toolbar for Chrome Users: Ideal for Stats Junkies. Adsense
  • FEVER BEE  |  SATURDAY, APRIL 27, 2013
    [Blog] Housekeeping
      4) Google Reader will die soon, be sure to subscribe to the blog by e-mail for free, daily, updates.  'A few notices: 1) We're still hiring a community advocate. Read the advert carefully before applying.    2) If you're in London, work in communities, and love curry, you might want to sign up for our community and curry event on May 22nd.    3) Registration for our community management course closes in 1 week. Click here to learn more.    Branded Online Communities Managing Online Communities
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Blog] The Best Social Media Advice I Learned in Kindergarten
    ” A Facebook status update isn’t a blog post with a comments section; it’s not an invitation for your bile and vitriole. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. excellent coverage about it from LinkedIn consultant Andy Foote ). As a marketing tactic, it’s an interesting case study. ”). Image from BigStock.com.
  • PUSHING SOCIAL  |  THURSDAY, JULY 15, 2010
    [Blog] A Response to Social Media is Not A Vocation
    Without these tools, many would move back to video, rich-media banners, and pushing the frontiers with blogging. Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Close How to Write Spectacular Blog Posts That Get Noticed Blog success starts with Spectacular blog posts. One post can launch your blog and kick-start your business. Share Email This Chris Brogan published a thought-provoking (and a tad bit controversial) post today: “Social Media Is Not A Vocation”.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog] Content Marketing: Have a Strategy and Be Relevant
    'Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing content marketing. Content marketing should be part of all B2B [and B2T] business’s overall marketing strategy. Earlier this month I had the opportunity to attend a fabulous week of learning and motivation when I attended the 2013 Content Marketing World Summit at the Cleveland Convention Center. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 31, 2013
    [Blog] Why Videos are Such an Important Way to Reach the Professional Tradesman
    Other than SEO, promote on your blog, website and social platforms, along with the appropriate tagging so folks can find you. 'If you’re not utilizing this tool to reach the contractor and professional tradesman, you’re missing a great opportunity. Some recent studies show that videos are on the rise in the B-to-B world.  B-to-B Content Marketing: 2013 Benchmarks, Budget and Trends North America  found that video had the largest increase of any market content in 2012. He gives great tips on how to develop and execute a video strategy. Define your message.  Keep it short. 
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 4, 2013
    [Blog] YouTube: An Excellent Way to Reach the Professional Tradesman
    Leverage other social media platforms - Blog about it, Tweet it, post it on Facebook and submit it to StumbleUpon. 'Are you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Next to Google (who by the way owns YouTube), YouTube is the highest searched. hour of video is uploaded every second – that’s 60 hours a minute! Educate the customer.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 29, 2012
    [Blog] How Fairmont Hotels Used Facebook Contest to Segment Audiences
    How Fairmont Hotels Used Facebook Contest to Segment Audiences is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont. Fairmont’s Facebook Contest. Clever Email Segmentation.
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 24, 2011
    [Blog] Secrets of Social Media You Learned in High School
    So if you’re not talking to others, listening to others, telling and retelling their stories, saying thank you with comments, retweets, and pass alongs, reading others blogs, and adding knowledgeable content to the thread—you’re not really a friend. Guest post by Bill Murtha, President and CEO of Roberts Communications, a leading independent advertising agency with offices in New York and Minnesota. Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. Sound familiar?
  • CONVINCE & CONVERT  |  TUESDAY, JULY 10, 2012
    [Blog] The Power of Authenticity
    The Power of Authenticity is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused. When you’re wishy-washy, there’s a lack of definition.
  • JEFF ESPOSITO  |  WEDNESDAY, APRIL 20, 2011
    [Blog] Brewing up a Business, a video review
    For a full recap on the business implications of this book for small business, check out my post here on the Vistaprint Micro Business Blog. This post contains a video, if you can’t view, please click here. recently picked up a copy of Sam Calagione’s Brewing up a Business. While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space. If you are a beer fan, entrepreneur or business book junkie (I don’t judge), check out the book.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 20, 2013
    [Blog] 3 Companies Focused on Helping Not Selling
    Do my friends or followers prefer video to images, or articles on my own blog to those that come from other sites? They do this through sharing valuable articles and blogs (from their own team and others) on a daily basis. This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to all of my friends, colleagues and clients.
  • TWIST IMAGE  |  SATURDAY, JUNE 4, 2011
    [Blog] Death Of The Teaser Campaign
    Mashable today had a a Blog post today titled, New Batman Clips Tease 'The Dark Knight Rises'. Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. It seems like the marketing agency supporting the release of this upcoming Batman movie has already begun the promotions by getting fans to crack a code on Twitter , and now they're tinkering with a Facebook page and more videos being posted on YouTube. There's nothing wrong with building hype, but the movie won't be released in North America until late July. brand.
  • FEVER BEE  |  MONDAY, MARCH 7, 2011
    [Blog] A Quick Favour
    Iwant to know more about the people that read my blog. If you've been reading FeverBee for a while, I'm hoping you can help me. want to know who you are, what sort of communities you're building and what has and hasn't worked for your so far. think we need to get better at sharing this information. If you have a spare 2 minutes, please take this super-quick survey : You can fill out as many questions as you like.    Click here to take the survey here.   Thank you
  • JEFF ESPOSITO  |  SUNDAY, JULY 17, 2011
    [Blog] Thinking passed the NOW in social media
    While social media managers are learning and analyzing the new trends in the social media universe, they are probably being inundated with questions from coworkers who read a blog post saying X platform is the future of social media and how it will change what you are doing today. This is post is part of the  Institutionalizing Social Media  series. To see previous installments or to learn more about the series,  click here. Social media is one big contradiction. With all of the above factors happening on an almost daily basis, it is easy to get stuck in the weeds of the real-time Web.
  • GAURAVONOMICS  |  SATURDAY, MARCH 5, 2011
    [Blog] Tweeterati: My New Mail Today Weekly Column on Twitter and Popular Culture
    Gaurav Mishra (@gauravonomics) writes about how the social web is changing business and society at www.gauravonomics.com/blog. I am delighted to share that I’ll be writing a weekly column in Mail Today on Twitter and popular culture every Sunday. It’s called Tweeterati, I have inherited it from Sachin Kalbag (@ sachinkalbag ), and I am supposed to be crisp and witty in it. The tag line, I discovered today, is “Tweeterati: Gaurav Mishra gets you the goss from Twitterverse&#. We’ll see. Well, the Tweeterati love celebrities, controversies and calamities.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Holy Twit – Increased Tweet Volume Drives Results
    Instead of finding and tweeting interesting content several times daily, I can scan dozens of blogs and email newsletter and RSS feeds in one sitting in the morning, and then use the Buffer browser app to set up tweets throughout the day. One of my favorite Twitter add-ons is Buffer , an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer Buffer also works for Facebook). People That Use Buffer Tweet More Often. Madness! recommend it constantly.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 24, 2011
    [Blog] Steve Jobs Breaks the No News Cycle
    Really, how many more Google+ blog posts can we read? Image by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. Perhaps it’s simply time to balance his life a little more because life (health, family, mind, etc.) demands it. Keep breathing the air, Steve.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 9, 2013
    [Blog] Delta: A Stand Out Social Media Experience
    When she saw it, she clicked through to my profile, went to my blog, learned about my background and concluded I must be hurrying home to see my son. 'Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships. When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Today I have, but it wasn’t until I was wowed by a stand out approach to customer service just a couple of years ago. How the $#@! did they know that ? ”.
  • SOSHABLE  |  MONDAY, APRIL 1, 2013
    [Blog] Measuring The Human Rights Campaign’s Viral Success
    Original post about the Human Rights Campaign can be found on Wikimotive’s blog titled, “ Measuring the Success of the Human Rights Campaign.” Remember the Human Rights Campaign’s pink equal sign that we wrote about last week? Well, it’s died down a little, but it’s still going pretty strong. It seemed nearly everyone on Facebook had at least one friend change their profile picture, but the evidence was anecdotal…until now. Correlation doesn’t always mean causation, but in this case I think we can assume that one lead to the other.
  • JEFF ESPOSITO  |  THURSDAY, APRIL 18, 2013
    [Blog] What do you suck at?
    'It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are. One of the things that shocks me from time to time about this is that we don’t look at ourselves to see or say what we’re not good at. ve been awful at this too and have really pondered this post for a while now. Remembering Names – no matter how hard I try, I am forgetful when it comes to names. It is embarrassing, but is true. Me too.
  • JEFF ESPOSITO  |  FRIDAY, DECEMBER 14, 2012
    [Blog] The Matt Lauer #Fail…And the Anne Hathaway #PR win…
    As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last  name ‘ Esposito ’ from Boston.  This is a guest post from Elissa Freeman. . It was the crotch shot heard around the world. By now many of us have been exposed to Anne Hathaway’s private parts. Not a great moment for any starlet. And certainly one of the lowest points in Matt Lauer’s journalistic career. Nice to see you.  . Anne Hathaway: Morning, Matt.  . Lauer: Seen a lot of you lately. You just know it’s going to go downhill from here.
  • JEFF ESPOSITO  |  MONDAY, DECEMBER 3, 2012
    [Blog] Gilda’s Club: What went wrong?
    As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last  name ‘ Esposito ’ from Boston.  This is a guest post from  Elissa Freeman. public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. People were mad, shocked and sad. Major media outlets started to roll with the story, including a column I wrote for canada.com, a major Canadian website. My main issues with the statement? Terse in tone. Wrong.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 1, 2011
    [Blog] A Couple of Thoughts about Experts and Web Journal – May 28th – June 1st, 2011
    First, I put the 1+ button (Google just made it available) on my blog (upper right hand corner, right under the Google FeedBurner chicklet) thinking actually does something (but I’m not sure what). Enough of this, it’s getting late – and I want to finish off with three more stories: MarketSentinal came up with a post of their favorite blogs (guess who’s on it) and while I was looking at the page I saw that Sysomos had a new release the other day focusing on Gender.  Kind of late, but need to write , so here goes. But it’s wrong. So, so wrong. Right?
  • JEFF ESPOSITO  |  THURSDAY, NOVEMBER 15, 2012
    [Blog] Predicting Week 11 of the NFL Season
    For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ). So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. Currently we 77-68-1 (who ties games? It is like kissing your sister) after a 6-7-1 mark last week. Each week we put our picks up against a friend of mine from across the Interwebs with the top picker getting $100 to a charity of their choice. Below are our picks.
  • THE WAY OF THE WEB  |  SUNDAY, JANUARY 10, 2010
    [Blog] Sometimes it's better never than late…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • THE WAY OF THE WEB  |  FRIDAY, AUGUST 27, 2010
    [Blog] The easiest way to manage affiliate links?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • BILL HARTZER  |  TUESDAY, FEBRUARY 25, 2014
    [Blog] Fresh Content Is Crucial To SEO
    always recommend adding a blog to your website (if you don’t already have one) and establish Google Authorship in order to update site content naturally.  'One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated. The search results ranking will drop, potentially falling out of the top 10 search results or first page, which is where the vast majority of people look for their keyword search query.
  • WRITTENT BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Blog] Inbound Marketing vs. Content Marketing – What’s the Difference?
    typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. We feel the infographic below does a pretty good job of putting the idea into pictures: Image credit :  blogging. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels. Will you publish it to the web, in guest blogs, email newsletters , or social media? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today.
  • BRASS TACK THINKING  |  WEDNESDAY, JULY 28, 2010
    [Blog] Forsaking the Future Self
    blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Forsaking the Future Self July 28, 2010 | by Tamsen McMahon View Comments Why do we do it? We set goals, we make plans. We tell ourselves we will …this time. But we don’t. One begets another. Future Self fascinates me.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 3, 2013
    [Blog] Video Marketing – The Basics
    No matter what platform you are using—your website, social profile, video-sharing site, or blog—as the home of your online video, you will need to embrace and interact with the communities there. 'Still terrified by the world of video marketing? Then here’s a run down of the need-to-know basics to soothe your marketing woes… Use A Reliable Hosting Service. When you are marketing your video, the last thing you want is an unreliable hosting service that ruins your efforts. Remember Your Video SEO. Utilise The Power of Social Sharing. Get Interactive.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 28, 2013
    [Blog] The Digital Secret To Getting A Second Chance For A First Impression
    Creating solid context online (via blogs, social media, websites, etc.) 'Isn’t it true that you never get a second chance for a first impression? Well…not anymore! That’s right my friend, this classic saying is now as worthless as the paperweight it is printed on. In college, I worked as an intern for one of the largest recruiting firms in the country. Candidate’s chances of getting an interview relied on the words printed on a single sheet of paper or if they were lucky an employee or previous hire referral. That’s hundreds of years ago in Internet time.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 28, 2013
    [Blog] The Taylor Swift Guide to Creating Compelling Content
    This can come in many places, such as blogs, Twitter, message boards, etc. Image via Billboard.com. am a huge Taylor Swift fan. Okay, Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them.  She endlessly shows her fans that she appreciates, and yes, even loves them. But the key to Taylor’s success is that her fans can relate to her music. ” We Gravitate Toward Content In Which We Can See Ourselves.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Blog] Kleenex Creates Youtility by Predicting the Flu
    You can find Gina on Twitter , LinkedIn and her blog. 'Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues. Imagine if you had an early notification that the flu is coming to your town. Kleenex is betting that you will. Do you think Kleenex wants to sell more tissue?
  • DIVA MARKETING BLOG  |  THURSDAY, JANUARY 1, 2009
    [Blog] Bloggers Flash Back to 2006 and Flash Forward to 2009
    Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. My second wish for 2006 is that I would like to see "professional journalists" get over themselves in their attitude to those of us who choose to blog. I do think my second wish has come true since many professional journalists are now blogging. 2009 This is what comes to mind: Now that blogs are mainstream there is an over saturation of content. Blogs are websites.
  • SOSHABLE  |  WEDNESDAY, MAY 4, 2011
    [Blog] Digg Experiments with Embedded Image Posts
    In other cases, the wrong image is displayed, such as this: The Gravatar logo is displayed instead of the intended image on the blog page. Read more about Digg on this social media blog. In an effort to improve “shareability&# and make the site more sticky, Digg is experimenting with embedded images on the Digg submission permalinks. For months, Digg has had (off and on at times) inline videos that could be played directly from the Digg post page for certain video sites like YouTube and Break. Last night, Digg started rolling out embedded images as well.
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Blog] 11 Best Practices for Social Journalists
    Blogs. 'Social journalism is a fairly new term. It hasn’t even made it to the Oxford dictionary yet—unlike “twerk” and “selfie”—but then again we don’t have Miley backing us up. While the term is new, the concept is not. Social journalists (SoJos) are classic journalists with a very important twist—they use the tools of our evolving digital world to connect with and reach their audiences. Social journalists produce content with four key characteristics. This content is: Timely. Useful. Relevant. Social. But if you coin yourself a SoJo, you know this role goes beyond content creation.
  • BRASS TACK THINKING  |  TUESDAY, JULY 27, 2010
    [Blog] The Restless Novice
    blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. While it might sound like we’re ready for all of the advanced stuff (which I’d often debate), I think this is a symptom of a more underlying cause. We’re uncomfortable being called beginners. Being a beginner has a strange, uncomfortable connotation. Being a beginner is associated with a lot of icons of needing help: Training wheels. Swim floaties. Step stools.
  • PROBLOGGER  |  TUESDAY, AUGUST 16, 2011
    [Blog] Interview: Benny Lewis of FluentIn3Months
    Recently, I interviewed Benny Lewis, the man behind the successful blog Fluent In 3 Months. While looking for help and advice about the quickest way to learn Spanish I came across the fantastic blog, Fluent In 3 Months. Fluent In 3 Months is a fantastic example of how sharing a passion for a subject through your blog can be profitable. By regularly adding great content and taking the time to connect with readers every day he has managed to create a blog with over 100,000 monthly visitors in just two years. It’s almost as much work as the blog!
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 9, 2010
    [Blog] Newsflash: The world is constantly changing, so don't panic…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Good blogger outreach and is Worky worth trying?
  • CHRIS BROGAN  |  TUESDAY, APRIL 17, 2012
    [Blog] Earning Attention
    When I post something new to this blog, I make the effort to go onto Twitter and ask a question that leads back to the post. Most people who run blogs say something to the effect of “I don’t know what I did to get more traffic before Twitter came along.” Thank the sweet zombie that I’m not in tech blogging. get the pitches, because people somehow don’t really read my blog, but instead send form letters about how they really love what I write, and could I cover their amazing start-up that is going to really turn the Klout/Kred thing on its head?
  • SOSHABLE  |  SATURDAY, MARCH 29, 2014
    [Blog] 5 Business Tools Leveraging the Power of Social
    Not only can you share presentations through social media platforms, you can also embed them into wikis, websites and blogs for a better user experience. 'Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication. Nowadays, customers demand more open communication and personal relationships with businesses. It’s no wonder that more and more tools are being designed to bring the social aspects of a business to the fore. Asana.
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