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  • PROBLOGGER  |  SATURDAY, DECEMBER 25, 2010
    [Blog] Why Writing Every Day Isn’t Enough
    Recently, I had a stint of a week or two where I was writing almost constantly, and all of it was for the viewing of others: blog posts for my blog, guest posts for other blogs, client work. When things slowed down a bit, I took a week long breather since I had a backlog of blog posts‚ I was still writing daily at 750words.com and my private journal, but that was it. You could even make commenting a part of this practice—as has been proven in several ProBlogger posts, commenting is a vital part of growing your blog and your brand. The problem. Definitely.
  • CHRIS BROGAN  |  FRIDAY, JULY 13, 2012
    [Blog] Become a Dream Feeder
    So what does your blog do for people? Likewise, it’s the duty of your blog to help fuel the dreams of the people you intend to serve. If you write a blog about writing, then surely give people articles about how to tighten up character development, but also write a post about how Joe Hill is slowly coming out from under the shadow of his famous father, Stephen King. When you get interested in something, you turn to magazines and television shows or blogs or whatever is at hand to fuel you. So, how will you make your blog into a dream feeder? They all do.
  • GEOFF LIVINGSTON  |  MONDAY, JUNE 9, 2014
    [Blog] Usefulness Is Just a Baseline
    Many, many useful pieces of content, from blogs to slideshare presentations, are published and shared every day. 'A butterfly uses its wings to fly and find food as well as escape from danger. The wings are very useful, but it doesn’t stop there. The presentation of the wing extends beyond baseline utility to serve as a visual Darwinistic survival tool. Wings are unique from species to species, providing a means to camouflage the butterfly from various environmental predators. could not agree more, usefulness is an absolute necessity for successful content. What do I mean by that?
  • PROBLOGGER  |  FRIDAY, MARCH 15, 2013
    [Blog] Making Money Online – The NEW Standard
    started a blog and focused on asking the right questions, rather than finding the right answers. At first it was a simple “living better” blog, through which I would provide the little “hacks” here and there that helped me get more done, live better, and generally enjoy life to the extent we should. For me, this blog post is a reflection of my blog’s transition from a moneymaking blog that makes money through helping people to a blog that helps people and generates income on the side. Blogging was used as a means to drive traffic. Facepalm.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 28, 2014
    [Blog] I want you to get extreme!
    His book The Radical LEAP has been named one of the 100 best business books of all time and if you’ve been reading this blog for a while — you know that in my opinion, it’s one of the three most brilliant business books I’ve ever read. 'I like to pass along people, ideas and events I think you’ll find valuable. My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. The DVD of this 2-hour speech sells for $90, but Steve is offering this audio to my friends for free. Yeah, he’s a pretty cool guy. To your success in 2014!
  • JEFF ESPOSITO  |  THURSDAY, JANUARY 31, 2013
    [Blog] Social media predicts #SB47
    While I have my gut pick, I am not going to use that in my prediction for the game on this blog. In what started as a journey for the NFL’s 32 teams has been whittled down for two – the Ravens and the 49ers. Each team is looking to keep their undefeated Super Bowl record as they head into this Sunday’s big game. Who do you think will pull out the win? Instead, I will let social media buzz make the selection for me as I have throughout the regular season. This weekend is a 50-50 shot, so click the video below to see who social media picked to win: So what do you think of the pick?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 31, 2013
    [Blog] Why Videos are Such an Important Way to Reach the Professional Tradesman
    Other than SEO, promote on your blog, website and social platforms, along with the appropriate tagging so folks can find you. 'If you’re not utilizing this tool to reach the contractor and professional tradesman, you’re missing a great opportunity. Some recent studies show that videos are on the rise in the B-to-B world.  B-to-B Content Marketing: 2013 Benchmarks, Budget and Trends North America  found that video had the largest increase of any market content in 2012. He gives great tips on how to develop and execute a video strategy. Define your message.  Keep it short. 
  • TWIST IMAGE  |  SATURDAY, AUGUST 18, 2012
    [Blog] Six Links Worthy Of Your Attention #113
    Well, in this blog post, he hacks the bestseller lists for books. By the way, I sent this over to my literary agent and he says everything in this blog post is accurate (no surprise)." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The Internet fundamentally rethinks teaching. For centuries, education has solved a distribution problem -- getting someone in the village smart enough to teach the children. In this infographic, Envisioning Technology shows how education tech might evolve." amazon.
  • SOSHABLE  |  TUESDAY, NOVEMBER 27, 2012
    [Blog] Facebook IP Protection Viral Myth
    Original article about Facebook’s IP Terms  posted on Wikimotive’s blog under the title  The Truth About The Viral Facebook Copyright Notice. There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out.  I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!”.
  • SOSHABLE  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] How-To: Turn Off the Also On Feature on Your Facebook Page
    Read More Social Media News on the Soshable Blog. Today I learned something new thanks to the Social Media Manager at O’Brien Auto Group , Dane Brooks. He had turned to me for answers on how-to turn off the “Also On” feature that is now displaying on Facebook Pages. This feature is so new, that it had me scratching my head wondering how to respond, so I looked under applications and found nothing to match what was showing on his Facebook Page. As Dane so kindly passed the answer on to me, I will now pay it forward to you. How-To Turn off “Also On” Feature on Facebook Pages.
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Day 13: People of color impacting the social web – Baratunde Thurston with Video – #29DaysofDiversity
    Website/Blog: [link]. In 2006 he co-founded Jack & Jill Politics, a black political blog whose coverage of the 2008 Democratic National Convention has been archived by the Library Of Congress. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Twitter: @Baratunde. Book: How To Be Black. Yes, he votes. Regularly.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 4, 2011
    [Blog] Day 4: People of color impacting the social web – Kristen Nicole #28DaysofDiversity
    For day 4 , I would like to introduce to some and present to others: Kristen Nicole Twitter: @KristenNicole2 Website/Blog: kristennicole.com Kristen Nicole is the News Desk Editor at SiliconANGLE, a digital publication focused on the intersection of computer science and social science. She got her start with 606tech, a Chicago blog she dedicated to the social media space. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • THE WAY OF THE WEB  |  WEDNESDAY, JUNE 1, 2011
    [Blog] Sprouter demonstrates a nice and simple bit of signup engagement
    I found out about Sprouter via a slightly tenuous route, as it’s a Q and A type site for entrepreneurs and business-owners which I actually found out about reading a blog post by Tara Hunt about women in startups and technology. I’ve been a big fan of Tara’s blog for what seems like ages now, and she’s one of the people I enjoy reading even when the subject isn’t necessarily core to what I’m doing. Plus I’m also really into her startup, Buyosphere , and the way they’re thinking about personal data for shopping and commerce.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 25, 2014
    [Blog] Fresh Content Is Crucial To SEO
    always recommend adding a blog to your website (if you don’t already have one) and establish Google Authorship in order to update site content naturally.  'One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated. The search results ranking will drop, potentially falling out of the top 10 search results or first page, which is where the vast majority of people look for their keyword search query.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 18, 2011
    [Blog] Gin and Topics: The Universe Is Upside Down
    Todd Defren explores measuring our efforts in this blog post. I swear the universe is upside down this week. And, as I was telling Joey Strawn , that’s not a good thing! Never mind the completely psychotic week I’ve had, there have been some crazy happenings. First, major filings for bankruptcies – Borders , Giordano’s , and the restaurant that used to bear Walter Payton’s name. Then the Red Cross had a stray tweet (that was handled extraordinarily well). Seriously. It’s a full moon and the universe is upside down. Those are below. It’s here!
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blog] Three Tips to Align Your Sales Efforts with Social Media
    You have multiple people tweeting, and comments are regularly being posted to your blog. Guest post by Douglas Davidoff , founder and CEO of Imagine Business Development. Are your sales efforts aligned with your social media strategy? Your company’s Facebook page is alive, active and people are “liking” it. Your social media strategy is alive and engaging. Now take a look at the rest of your sales and marketing activities. Are your ads different than your competitor’s ads? Do they fit with and support the engagement you are trying to create with your social media?
  • FEVER BEE  |  THURSDAY, JUNE 13, 2013
    [Blog] Pre-Launch: Awareness and Relationship Building
    Launch a blog/newsletter/e-mail series on the topic.  'The first people that join a community will do it through a commitment to you, not a commitment to your mission.    For this to happen, people need to know and trust you. This means increasing awareness and building relationships.   It’s hard to launch a community for an audience that doesn’t already have strong relationships with your team. You can’t launch it and hope for the best. You need to begin building awareness and trust months before you open up the platform. Participate. Create.   Interact.
  • TWIST IMAGE  |  MONDAY, JULY 25, 2011
    [Blog] Paid Content
    started thinking about paid content, Social Media and how people perceive the act of paying for content (it's a topic I've covered before: Free Content Is Killing Media (And Advertising) , Blogging And Podcasting As A Business Model , Content Pays and When We Switch From Free To Paid ). In the end, I'm not going to be charging for my content on the Blog and/or the Podcast. What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast ? Don't panic, I have no plans to start charging for my weekly marketing podcast. How much? For an hour? branding.
  • TWIST IMAGE  |  TUESDAY, AUGUST 21, 2012
    [Blog] The Trouble With Online Advertising
    Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Hoffman is direct and to the point. When DigiDay asked him if the digital ad industry was irresponsible, this was his response.
  • LOUIS GRAY  |  THURSDAY, JULY 14, 2011
    [Blog] Apple's Jonathan Ive Gains Fake Google+ Account
    Apple is well-known for its veil of silence when it comes to secrecy and a virtual vacuum of participation when it comes to social media and blogging, with the occasional exception like senior vice president of product marketing Phil Schiller's Twitter account. Note: After some fun, the account has been deleted. My skepticism throughout was valid. Is this Apple's Jonathan Ive on Google+? want to believe, but am skeptical. The veracity of Ive's Google+ account is questionable, unfortunately. His profile photo is the first result for his name on Google images. So there's that. Also odd?
  • SOCIAL WAYNE  |  SUNDAY, FEBRUARY 5, 2012
    [Blog] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    Website/Blog: bostontweetup.com/. He has posted his Kolbe results on his company website and his blog. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • CREATIVE RAMBLINGS  |  THURSDAY, FEBRUARY 23, 2012
    [Blog] Buffer introduces new feature
    Co-founder Leo Widrich announced the news on Thursday via the Buffer blog. Buffer users can officially rejoice. After Twitter and Facebook, LinkedIn becomes the third social network supported by the third-party platform. “Our goal with Buffer is to help you be awesome on Social Media and being able to conveniently Buffer LinkedIn updates, was a. News Buffer Bufferapp LinkedIn social networking
  • WRITTENT BLOG  |  FRIDAY, JULY 19, 2013
    [Blog] World Class Processes, the War of Ideas and Other Content Strategy Wins
    Regardless of whether you’ve been on Slideshare for years or you’re just beginning to consider it for your content strategy, this blog has the potential to transform your company’s approach to acquiring new business. Perhaps most importantly, discover why blog updates remain the most popular method to achieve better search engine rankings. 'The media was buzzing about the power of content marketing this week. Join us as we review the latest news for marketers: 6 Keys to Waging the War of Ideas. The Case for Associations Adopting World Class Content Processes. Marketing News
  • ENGAGING BRAND  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Remarkable Way to Assess Your Brand Strength
    Can you use video’s, can you use social media marketing, can you use blog posts to show the reasons why your brand should be chosen…not because you believe it is great but because you demonstrate the right reasons the customer needs your brand. 'Marketing is simple and YOU can do it because you create reasons in all walks of your life. When you apply for a job, when you want someone to give you a salary in return for your time, you send a CV to the prospective firm. Does that make sense? Do you think the employer has a right to look at your credentials, skills and experience?
  • SOSHABLE  |  FRIDAY, SEPTEMBER 2, 2011
    [Blog] Forgive Me For Saying, But the Arrington/Huffington/AOLington Episode is Comical
    In one day, the three of them were able to make a mockery of the most powerful blogging union on the internet. For the venerable Huffington, leader of the most powerful set of blogs in the world, her late reaction means only one of three things: She wasn’t allowed to be in the loop and didn’t know about the change. Their 2nd-biggest blog now has questions surrounding it regarding its status as a trusted source. Bloggers around the internet are patting themselves on the back. They are saying, “I told you so,&# about the AOL/Techcrunch/HuffPo experiment.
  • SCOTT GOULD  |  FRIDAY, FEBRUARY 26, 2010
    [Blog] It’s (Still) All About People
    This thought comes from Scott Gould 's thinking blog for thinking people. See you at Like Minds today. Scott is also on Twitter and Facebook. It’s (Still) All About People.
  • WRITTENT BLOG  |  FRIDAY, MAY 10, 2013
    [Blog] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    There are 12 content marketing tactics small businesses use, and blogs, e-books, webinars and newsletters are among the most effective ones. 'I hope that you have experienced real spring and blossom in your marketing this week. Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. recent CMI reserch on small business content marketing is attached! The CEO’s Guide to Listening on Twitter. Ways to Crush Your Competition With Custom Podcasts. Marketing New
  • PROBLOGGER  |  FRIDAY, JULY 20, 2012
    [Blog] Weekend Project: Write Posts that Hold Readers to the End
    I’ve said before that blog posts contain many elements , and we all know that writing a good blog post takes work. After all, to write a good blog post you need to be a good writer—generally speaking, anyway! What I want to invite you to do is consider your blog posts—any piece of your content—in light of the advice in these posts. Originally at: Blog Tips at ProBlogger. It’s little wonder so many bloggers are focused on being better writers. Among the advice we’ve all seen out there is information on: how to write headlines.
  • SOSHABLE  |  TUESDAY, MAY 22, 2012
    [Blog] What the Heck is So.cl and What Does it Mean?
    It’s still too soon to tell, but I can say that we certainly are going to have a lot to blog about for the next few months. At this point you’ve probably heard something about So.cl.  At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case.  I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either. But, what, exactly, is it?  Right now, it looks sort of like Pinterest or a social bookmarking site. 
  • ARI HERZOG  |  THURSDAY, JANUARY 19, 2012
    [Blog] Why You May Want to Date Online
    Ari Herzog invites you to join his Facebook blog community. The following is written by Brianna Phillips. It used to be the way to find a date was going out to the bars, being set up through mutual friends, meeting at the gym, or by merely holding onto the hope of running into a tall, dark and drop-dead gorgeous stranger in the produce section of [.] Please continue reading Why You May Want to Date Online and leave a comment if inspired. Discover more articles on new and emerging media. Recent comments Recent comments. Features
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 22, 2010
    [Blog] Thoughts from Conversation with Klout CEO Joe Fernandez
    But the commitment to diversify and scale to meet 20 disparate sources of social data (see Read Write Web piece) is more compelling than a simple solution like Twitter Grader or a blog solution like PostRank. Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. That became crystal clear.
  • WWW.GENIUS.COM  |  MONDAY, SEPTEMBER 20, 2010
    [Blog] To Create OR To Aggregate, That is The Question
    Blog Resources Contributors Academy « 3 Ways to Get Sales to Love Marketing Over 1 BILLION gURLS Served! So I thought it merits a blog post just to [.] » To Create OR To Aggregate, That is The Question. Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. How do you effectively balance your brand image, messaging, and expertise while drawing on other resources and user generated content to build a robust base? Or can the aggregation of other people’s content be king too?
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 21, 2012
    [Blog] 6 Common Mistakes in Online Community Development
    Common Mistakes in Online Community Development is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals. In 2005, CNET bought Consumating. My advice to you?
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, MAY 28, 2008
    [Blog] Viral Marketing: Weezer Gets it Right
    Reply Mary Ward June 9, 2008 at 4:00 pm Hello Tamar, You’ve got a great enthusiasm for your topic, which is why I decided to review your blog on DoYouDiggIt.com. After all, my blog post does look silly now that it lacks the video I spoke about. youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick. It’s simple, really. Excellent post!
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 20, 2014
    [Blog] Selecting Media Venues
    Secondary choices included select social networks, a live event at Google HQ that extended the event, blogs that extended the book’s logic, and native ads. included this and influencer blogs as tertiary as they were content pieces that were beyond our control. 'When you are considering media outlets to deploy a story, there are so many choices. How do you know which digital and traditional media venues are the right ones, and how do you prioritize them? It is based off a presentation I gave last week at the International PRSA Conference. It’s critical to have a focus.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 3, 2014
    [Blog] The #xPotomac14 Compendium
    P.S. Since publishing, Brian Conlin published his “ Six Brain-Bending Ideas from xPotomac 2014 ” on the Vocus blog. 'xPotomac 2014 or #xPotomac14 was held last Friday at Georgetown University’s Copley Formal Lounge. Speakers include keynotes Robert Scoble , Jim Long , and session leaders Lauren Vargas , Toby Bloomberg , Peter Corbett , and Allyson Kapin and Danielle Brigida. Early reviews show a successful event. ” Monica added , “What I found interesting was the fact that none of the speakers used extemporaneous PowerPoints. And tweet they did.
  • PROBLOGGER  |  TUESDAY, MAY 15, 2012
    [Blog] Get Obsessed with Your Message
    Blog = up? You’ll carry your voice from your blog, right into your book. If your blog had a “life purpose” or “calling”, this’d be it. You could be writing about your “process” of healing grief in a variety of outlets (magazines, newspapers, your blog, someone else’s blog), with audiences who are interested in career-change, creativity, pets, parenting… Same message. Now, don’t stick to writing on the obvious financial management blogs. to a popular parenting blog: “5 Ways to Help Your Kids Become Money Savers.”. Posts = rolling? Awe-some.
  • TWIST IMAGE  |  SATURDAY, JULY 28, 2012
    [Blog] Six Links Worthy Of Your Attention #110
    When we discover 'intelligent' life forms, I may just give that news its own, unique, blog post ;)." should know better and this blog post acted as a great reminder that you choose your happiness, regardless of your lot in life. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Well, since I'm not winning any friends by picking on the US this week, I may as well make it two for two. But it's an interesting discussion of cultural differences in child-rearing." " (Alistair for Hugh). deadspin.
  • GEOFF LIVINGSTON  |  SUNDAY, JULY 24, 2011
    [Blog] What ComScore Data Tells Us About Google+
    Per the advisory, published here and on Danny Brown’s blog , businesses should experiment informally. comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. Some of the statistics were not surprising. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. What was surprising was the international flavor of Google+. Only 5 million of the 20 million are U.S. based. population (more than 150 million). Update on Google+ for Business.
  • JACOB MORGAN  |  MONDAY, JANUARY 11, 2010
    [Blog] My Site Was Hacked and How it Was Fixed in 24 Hours!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Site Was Hacked and How it Was Fixed in 24 Hours! blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. View Comments January 11th, 2010 Quick update.  The attack is of a Chinese origin. Thanks guys!
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] List Management: Tips to Best Manage your Campaigns
    The post List Management: Tips to Best Manage your Campaigns appeared first on PWB Blog. 'Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. While many companies do offer the Opt In feature for list management, they don’t always allow users to choose their desired path. The best lists will allow clients to choose what they want to see in messaging. My son has been in Cub Scouts since 2010. ” it raid.
  • GAURAVONOMICS  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] Economics Times Story on How Facebook Messages Will Change Email
    Messages are not emails,” explains Facebook engineer Joel Seligstein in his blog. I was quoted today in an Economics Times story on how Facebook Messages will impact GMail and other email services. said that Facebook has been very carefully positioning Messages as “ not email “ There are no subject lines, no CC, no BCC, and you can send a message by hitting the enter key, like chat. Facebook Messages has a three-part value proposition – 1. You see your entire conversation history with a person in one place, as the messages are organized by people, not subjects. million.
  • PROBLOGGER  |  SUNDAY, APRIL 28, 2013
    [Blog] Unlock the Power of Email To Grow Traffic and Profit: Melbourne ProBlogger Event
    'Next month on 24 May we will be running a day long workshop in Melbourne for bloggers on the topic of using Email to grow traffic and build profitability to your blog. Over the last few years we’ve run an annual training event for bloggers that helps hundreds of bloggers to grow their blogs. These annual events have been for up to 300 bloggers at a time and are held over two days covering many aspects of blogging. Getting Subscribers to Take Action (how to get them to visit your blog and buy your products). Originally at: Blog Tips at ProBlogger.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 16, 2010
    [Blog] Case Study: Green Moms Carnival
    Comprised of self-organized green Mom bloggers, these family leaders gathered together to blog on selected universal topics to highlight the important role mothers play in the environmental movement. These carnivals of blog posts were slated for once or twice a month, and continue today. Through Green Moms blog carnivals focused on a common topic of environmental concern, the moms sought to create online environmental activism. A great example of Fifth Estate civic engagement is the rise of Green Moms Carnival. Engagement. Results.
  • KYLE LACY  |  TUESDAY, MARCH 30, 2010
    [Blog] Day 7 of the We Love Boobies and Hate Breast Cancer Tour
    Douglas Karr of the Marketing Tech Blog donated $100! We have been on the road for seven days now… raising money for the Susan G. Komen Race for a Cure in Indianapolis. For those of you who have not been in the loop here are the details: I am on the road with two guys, Daniel Herndon and Daniel Robertson. Daniel Herndon founded an initiative called Forkout.org that helps non-profits raise money by experiential marketing. Forkout.org will be the central location for all the content being distributed during our road trip. There is only one catch. Let us know if you can help! We
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
    Donna Baxter is a freelancer and has written various blogs related to the IT industry. Her readers can get relevant information about different options of wireless internet by reading her blogs. Google's Broadband Plans. Google has come up with its latest broadband plans that indicate various aspects about the company’s future outlook. Furthermore, the CFO of Google has told investors about the potential business opportunity all its stakeholders will more likely avail. The implications of Google’s broadband plans are worth considering. 2.     Offering a Large Database.
  • SOCIALNOMICS  |  SUNDAY, SEPTEMBER 30, 2012
    [Blog] Auto Insurers’ Taking a Ride on Social Media
    Among the opportunities: * Have a regularly updated blog – Your auto insurance website should have a blog that provides relevant and timely news for consumers. It should not come as a major surprise that more and more businesses are getting their feet wet in social media. For some, they were in the door shortly after social media came on the scene, while others have been arriving a little later to the dance. When it comes to auto insurance, consumers want the best coverage at the best price, bottom line. Being actively involved on social networks is very important in 2012.
  • PROBLOGGER  |  THURSDAY, JUNE 23, 2011
    [Blog] Are Your Personal Stories Turning Readers Off?
    You’ve probably heard that you should put some of your personality into your blogging. You want your blog to be like that too. And a blog that’s too “me me me” can be a total turn-off for readers. Just as with any blog post—or any piece of writing—readers will expect some structure and a clear message from your post. When a new reader comes to your blog, they probably know very little about you. In some types of blogging, you may have a long, in-depth story to tell. Originally at: Blog Tips at ProBlogger. Readers are put off by… 1. moment.
  • SOSHABLE  |  FRIDAY, JUNE 21, 2013
    [Blog] Google Local Carousel Listings
    Original post on Wikimotive’s blog titled, “ Google Local Carousel.” ' Google has been testing what they call their “Local Carousel” for the past couple months, and today it is officially going live. It’s the same top of page scroller you’ve been seeing on tablets for the past year, but now it’s on your browser for your local related searches. Lets take a look at what it is and what it means for your local  SEO services. The new carousel will show up for certain local searches. So what does this mean for SEO? ” Featured
  • SOSHABLE  |  SATURDAY, APRIL 28, 2012
    [Blog] When Exploring New Ideas in Social Media, Remember to Stay on Target
    This will be the first blog post that I apply it to which is ironic because it’s an opportunity for me to practice what I preach. There are few things that can stop productivity like distractions, particularly if they’re fun or exciting. Those who use social media for business are well-aware that shiny new play toys bounce in front of us almost every day. As Gold Five in Star Wars said before being taken out by Darth Vader , we have to remember to “stay on target” or we’ll get stuck in some strange land with no hope of escape. They had gotten sucked in.
  • PROBLOGGER  |  MONDAY, AUGUST 29, 2011
    [Blog] My Best Product, My Best Launch, My Best Month – Ninjafied
    Last week the mysterious Web Marketing Ninja released a free PDF mind map here on ProBlogger (with accompanying video) that walked readers through his in depth strategies for turning a Blog into a Business. Among the feedback from readers was some people feeling a little overwhelmed – so the Ninja has put together a second shorter video with some practical case study examples of how we’ve implemented some of the strategies in the Mind Map on my own blogs – yep, the Ninja is picking on me today! Originally at: Blog Tips at ProBlogger. See the video here.
  • PROBLOGGER  |  MONDAY, APRIL 23, 2012
    [Blog] Great Barrier Reef Competition Winners Have Been Notified #QldBlog
    also hope you’ll follow along with us as we blog/tweet the trip in June. This has been one of the most fun things I’ve done so far in my almost ten years of blogging … and the best part is still ahead! Originally at: Blog Tips at ProBlogger. I’m really excited to announce that the ten winners of the Great Barrier Reef Competition that we’ve been running here on ProBlogger the last couple of weeks have been chosen. Over 800 entries were received. But only ten can win and I received the list last night from the judges at Tourism Queensland.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 18, 2012
    [Blog] One Social Thing Wrapup – Week of August 13th
    One Social Thing Wrapup – Week of August 13th is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Thanks! – Jay. What was the big issue of the week for you?
  • PAMORAMA  |  WEDNESDAY, JANUARY 13, 2010
    [Blog] Social Media is a Lifeline After Haiti Quake
    The scammers had me worried for a moment.-= ´s last blog. The scammers had me worried for a moment.-= ´s last blog. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media is a Lifeline After Haiti Quake by Pam Dyer on January 13, 2010 Share As we’ve seen lately with other emergencies and disasters, the news about the devastating earthquake in Haiti materialized online. After the 7.0 quake struck yesterday, with most power and services knocked out, Haitians turned to Twitter, Facebook, and other Web sites to show the world what had happened.
  • PAMORAMA  |  FRIDAY, FEBRUARY 5, 2010
    [Blog] Facebook Catching Up to Google and Yahoo as Your Home on the Web.
    thought Facebook would be the highest…this is sort of a surprise.-= ´s last blog. thought Facebook would be the highest…this is sort of a surprise.-= ´s last blog. pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Catching Up to Google and Yahoo as Your Home on the Web [Chart] by Pam Dyer on February 5, 2010 Share Facebook is bearing down on its rivals, threatening to become U.S. Internet users’ home on the Web. Time spent on Facebook soared to 27.6 billion minutes in December, up from 17.8 In December 2008, it was just 9.3
  • SOSHABLE  |  THURSDAY, MARCH 18, 2010
    [Blog] The Evolving Value of Social Media
    Read more social media strategy on this social media blog. Blast. This is a guest post by Nate Bagley. One of the biggest problems currently facing many major Social Media sites (aside from trolls ) is monetization. They thrive on VC and Angel funding while trying to find a way to be cash flow positive without turning off scores of users with intrusive ads. The most obvious example of this is the Twitters. The simplicity of the site, however, doesn’t allow for many other monetization opportunities. Unfortunately the data generated by Twitter isn’t valuable enough to be sold. Share it.
  • SOSHABLE  |  THURSDAY, NOVEMBER 24, 2011
    [Blog] Slogans that Stick: Why “Three. Words. Rule.”
    Read more analysis on this social media blog or learn more about automotive SEO. Comfortable. Jeans. Just do it! I’m lovin’ it. Simplicity has a role in marketing. It’s possibly the most important aspect of any message that a company wants to put out there. Some could make a good argument that being memorable is more important than being simple, but it’s a close call either way. Let’s take a look at why a proper 3-word slogan can say and do more than just about any other type. Frugal Complexity. Their “Real. Comfortable. Jeans.” Buy them. Engage.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog] Getting Real with Social Media
    Keller William’s home page is embedded with a YouTube video of seller secrets as well as a widget bar featuring Facebook, Twitter, YouTube, Photobucket, Flickr, LinkedIn, Pinterest as well as a blog. 'Social media isn’t really just for being social anymore. It’s turned into a professional method for reaching more customers and bringing in more clients. You can hardly find a company any longer that at least doesn’t use some form of social media to its advantage. In some fields, this is even more advantageous than others. Buyers and Sellers. So what should realtors do? Make it easy.
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Native Advertising And The Trouble It Will Cause
    For years, I have been blogging about the Web's inability to deliver one solution that could be unified under the term, "advertising." It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies. My, how things change in such a short while. don't.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Blog] When #massivefail = opportunity « Wisdom London
    Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Hey! Wisdom London is hiring… amazing Account Exec wanted In search of perfection: Why listening and continuous improvement matter » When #massivefail = opportunity When disaster strikes, brands have an unprecedented opportunity to offer the customer service of a lifetime The past week has shown quite unequivocally that the unexpected really can happen, in some cases turning our lives upside down, or at least giving them a good shake-up for a while.
  • WISDOM LONDON  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Brand Series: A Global Agency Speaks – The Brand Union « Wisdom London
    Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Emotive branding: the path to meaning Emotive Brands: People love… Pedlars » Brand Series: A Global Agency Speaks – The Brand Union Next up in our brand series, a look at brand with Simon Bailey, UK CEO of The Brand Union, one of the world’s foremost agencies, whose clients include brands as diverse as Barbie, De Beers, RBS and Vodafone. Their holistic approach to branding encompasses research, strategy, design, engagement and evaluation.
  • WISDOM LONDON  |  FRIDAY, JANUARY 7, 2011
    [Blog] Ever Wondered About…Net Neutrality? « Wisdom London
    Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Social Media: Beyond The Echo Chamber » Ever Wondered About…Net Neutrality? Emotive subject alert! But here’s a simple (and neutral) low-down on an important issue: What is it? Net neutrality is the principle that all data carried over the internet should be given equal priority, regardless of the content type, source or user. Various ISPs and tech players (including Microsoft, Amazon and Yahoo!) Why should I care?
  • WAXING UNLYRICAL  |  THURSDAY, MARCH 15, 2012
    [Blog] Tailoring Public Relations
    In fact, my friend Harrison Kratz recently wrote a post on this blog about the very topic of fundamentals in public relations. Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication. There are similarities and differences between the professions, and in comparison, the PR profession feels young.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 2, 2012
    [Blog] Project 366
    If you’re not on Facebook, you could try creating a new category on your blog, or posting to Tumblr (in fact, I’m thinking of trying the latter as well, since I haven’t really played with Tumblr much and it might be just the thing). It’s the second day of 2012. Did you have fun seeing the New Year in? Or did you mark it like any other day? Did you make any resolutions… or have they already starting paving the way to the nether world ? I’m going to give it a shot. Opportunity knocks. What do you think… will you give it a try? Project 366.
  • WAXING UNLYRICAL  |  TUESDAY, NOVEMBER 29, 2011
    [Blog] Shanan & Kate’s Excellent QR Code Adventure
    Shanan Sorochynski  manages the University of Regina’s first official blog:  YOURblog. Okay, our adventure wasn’t as thrilling as traveling the Circuits of Time in a phone booth with George Carlin, but it was educational none-the-less. This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium. It was a great opportunity for students to explore their options and a fun way for Kate (my colleague) and I to see how some organizations are using QR Codes. Image:  Optiscanapp via Flickr,  CC 2.0.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, DECEMBER 20, 2013
    [Blog] Looking for Innovation in the Wrong Places
    'I''m going to do something old-school and blog about a couple of blog posts today. Consider it a break from the latest outragefest on the ''book. Instead, let''s share bright ideas about large-impact innovation and how we''ve been looking for it in the wrong places. It''s what happens when two posts, posted months apart, cross my desktop in the same morning. First up: Jerzy Gangi''s post from August, Why Silicon Valley Funds Instagrams, not Hyperloops , runs down the reasons that venture-funded startups keep launching relatively easy web-based software applications. Innovation
  • WAXING UNLYRICAL  |  MONDAY, FEBRUARY 28, 2011
    [Blog] The Libyan Revolution As Seen From Malta
    Unburdened by the machine of a news organization, blogs have managed to be the first to publish information about Maltese in Libya, leading to a few spats about giving credit to who the source of a particular story is. This is all, of course, familiar territory for most people reading this blog. Guest post by Conway Wigg. It’s hard to believe. that just 18 days ago I was flying out of Tripoli and leaving it as a city in what appeared to be total tranquility. Image: People’s Open Graphics via Flickr, CC 2.0. Looking back, perhaps they were just being careful.
  • WAXING UNLYRICAL  |  SATURDAY, JANUARY 15, 2011
    [Blog] The Year of Living Older… And Liking It
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Hoo boy. And ".11
  • ENGAGING BRAND  |  WEDNESDAY, JANUARY 30, 2013
    [Blog] How to Build Your Business
    Why am I blogging about this? One brick at a time. Sounds Sounds so obvious BUT is it? . Think of how business technology has altered  business over the last two centuries, however technology does evolve just like business. Business and technology follow each other and create new markets globally, new consumer markets emerge from nowhere.and even new business models are created. Think about how we have progresses from the telegraph, to letter, to phone, to fax, to email, totwitter.each building on the restrictions of the past. Ease and simplicity being two key factors in the innovations.
  • ENGAGING BRAND  |  THURSDAY, MARCH 1, 2012
    [Blog] Are You Still Being Social or Are You Getting Social Media Fatigue?
    When was the last time you really thought about how to add value through content creation rather than merely 'writing a blog post'? Are you being social or are you being media? Are you allowing familiarity to breed contempt? It is a question that we need to keep asking ourselves, our brands and our marketing teams, because familiarity can breed contempt. Personal relationships need work not to take them for granted.and so do customer relationships. Social marketing tools been around for a decade and with the reliance on them and with the familiarity of them.we
  • THENEXTWEB.COM  |  FRIDAY, OCTOBER 29, 2010
    [Blog] Storify and the search for curation
    Designed like a modern blogging platform with a WYSIWYG interface, Storify presents all five building blocks of the story you are creating front and center.  Google Buzz had the potential to do what Storify does and could have made the “long tweet&# more popular by combining the best of blogging and microblogging. TNW Location Chaplin movie time traveler TNW Social Media Is Google a Monopoly? TNW Google TNW Podcast 32: Take Two The Next Web Viewing the US through Taiwans eyes. More than 24 hours of video is uploaded to YouTube every minute.  Tweet Sources: Image Credit HEY.
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 13, 2012
    [Blog] Onions
    Imagine if I insisted that blogging/writing should be the exact same as it was for me in 2006? Image by DBduo Photography. When you peel an onion, you find a new shiny layer. Then if you gently peel this second onion layer, you find a third one. Each layer yields a new fresh layer, different from its predecessor. The onion represents life, particularly for those who continue to challenge themselves to grow. Difficult situations present opportunities to dig deeper, peel that onion, and perhaps change and evolve to better meet the times. Enough about me, what do you think about me?
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 30, 2012
    [Blog] 46 Travel Tools to Optimize Your Next Vacation
    46 Travel Tools to Optimize Your Next Vacation is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Let the games begin. Happiness Factor. Did you know taking a break from it all actually benefits your psychological health? In the study, the effect of vacation anticipation boosted happiness for eight weeks. So Many Apps, So Little Time. Visualize. Web, iPhone, Android).
  • PROBLOGGER  |  MONDAY, FEBRUARY 24, 2014
    [Blog] 4 Ways to Sell More Products Online
    As  discussed recently , making money via blogging is far more than fanciful thinking; for an increasing number of dedicated bloggers, it’s a rewarding reality. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. This is intuitively done on business websites, where the focus is all on the product and there’s all of one section devoted to a blog. It can be a little less natural, however, when blogs are the central focus. Launching a new doggy daycare service on your pupcentric blog? or a retweet.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 1, 2011
    [Blog] What the Playground Can Teach you about Social Media
    Go beyond writing a press release , a blog or posting company content into social streams. Invite readers to comment on your blog or answer a question in Facebook by making it easy for them. Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules. Make Sure to Make Friends. Relationships!
  • SOSHABLE  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Your Business’ Social Media Reflection
    Recent studies done by the Altimeter Group showed that companies with more than 1000 employees averaged over 39 Twitter accounts, 31 blogs and nearly 30 Facebook accounts or pages. Social networking began as a confusing mess for many growing companies. Since then, teams of web developers, internet service providers and engineers have simplified the experience through web apps, smart phone applications and user-friendly APIs. Now the process of marketing your business through social media is easier than ever. This ease of use, however, has turned out to be a double-edged sword.
  • PROBLOGGER  |  SUNDAY, AUGUST 19, 2012
    [Blog] Learnings from My Pinterest Experiment
    To find yours, just substitute the dPS URL for your blog’s URL in the link above. If you don’t have much pinning action on your blog, you might not have one yet, but quite a few of the small blogs I tried it on did. This is an opportunity to network with your readers, and not just any readers, but those who are evangelists for your blog! Originally at: Blog Tips at ProBlogger. Over the last couple of days I’ve begun to play with Pinterest again. Interestingly, despite not being active on it, I seemed to gather followers til it got to 1000.
  • SOSHABLE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Super Bowl Mobile Use Lessons
    Original post about Super Bowl Social Media can be found on Wikimotive’s blog titled, “ Super Bowl Lessons ” by Zach Billings. There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about  Marketing with Twitter and Facebook. Let  us here at Wikimotive share some of these with you. Let’s break down the activity real quick.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 9, 2012
    [Blog] Interview with Paul Berry, Founder of RebelMouse
    Read more on Digital Journal Interview with Paul Berry, Founder of RebelMouse was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. RebelMouse is a visual publishing platform that aggregates a user’s Facebook and Twitter streams to create a personal hub page. Meet Paul Berry, its founder, in this exclusive interview. Cendrine Marrouat: Hello Paul, thank you for answering my questions. As a starter, would you tell us a little about you and why you decided to create RebelMouse? CM: How long did it take you to create RebelMouse?
  • WEB METRICS GURU  |  WEDNESDAY, JULY 27, 2011
    [Blog] So much going on – launch of Social Media Analytics And Web Journal, July 20th to July 26th
    David Smith of Revolution Analytics performed several related queries and posted the results today  on his company’s blog. Meanwhile, take a look at what is up on the Sysomos blog. With the closing down of Google Labs plus the rise of Google + news as been spreading that Google is becoming more mature but somewhat less interesting , becoming more like ……… Microsoft. Meanwhile, Twitter has been going through changes of it’s own and one has to wonder if Twitter will become more boring too. … Endless demands for  super-granular ROI and analysis.
  • WRITTENT BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Blog] 5 Ways Joe Pulizzi Blew Our Mind at #CMWorld2013
    It was a bit shocking to learn that blogs aren’t quite as common as you might think. Blogs. If your business isn’t spending 2 hours promoting your work for every hour creating a blog, whitepaper, or video, it may pay to ramp up your social sharing. If your business blog suffers so your company can fund pay-per-click advertising or radio spots, it may be time to follow nearly 2/3 of your peers and spend more on whitepapers, eBooks, and social media. Over the next week, we’ll be sharing a number of our favorite insights from the conference. Social Media Rules. Video.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] The Science of Storytelling: 6 Ways to Write More Persuasive Stories
    Persuasive writing is an essential part of blogging —there’s no two ways about it. turn blogging into a lifestyle-sustaining business). In all of the most popular story-related blog posts I’ve come across, I’ve yet to see a story that defies the classic story structure that focuses on being enticing in the beginning, building up in the middle, and finishing with a satisfying conclusion (and a powerful message). Get more from Greg on the Help Scout blog. Originally at: Blog Tips at ProBlogger. Guest post by Gregory Ciotti. Audience. Realism.
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Blog] 30 Social Media Stats for the C-Suite
    Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] 5 reasons to practice old school PR
    As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Nobody reads them anymore!” Key Message Development:  Some say ‘control’ is a dirty word. 
  • JEFF ESPOSITO  |  TUESDAY, MARCH 27, 2012
    [Blog] Want to work in social media? Read these 5 books
    If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! There is no question that jobs in social media are on the upswing. According to the LA Times , the field is in high demand with hundreds of new postings going up each month, which is a great thing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Why do I want to work in social media? Image -  Matt Hamm.
  • JEFF ESPOSITO  |  MONDAY, JANUARY 14, 2013
    [Blog] It’s time to put an end to siloed views of social media.
    In a vacuum, these success metrics fail to show things like how much time social media content reduced a sales lead’s conversion time or how a candidate learned about a company’s great corporate culture or support from a recent blog or media mention. Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. This post from PR Daily helped spark some outcry and others, like Shelly Kramer , threw out some more balanced and level-headed thoughts. With that said, can we agree to end this foolish p **g-contest about social media ownership?
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 27, 2011
    [Blog] Social Marketing: The Spokes to the American Cancer Society Hub, Interview with Karen Rose
    The ACS team actively publishes content which includes supporting multiple blogs such as Dr. Len’s Cancer Blog , authored by Dr. Lichtenfeld, the Deputy Chief Medical Officer for the National Office of the ACS, Expert Voices, authored by experts who discuss timely cancer topics, and the Choose You blog, encouraging women  to put their own health first. Share your successes with us and our community of savvy social marketers by commenting on this blog, on Twitter , Facebook at Social Media Marketing Best Practices  and in our LinkedIn Social Media Marketing Mavens Group.
  • JEFF ESPOSITO  |  SUNDAY, JANUARY 8, 2012
    [Blog] PR’s Four-Letter Word
    As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk. And that can be a complicated transaction.
  • SCOTT GOULD  |  SATURDAY, SEPTEMBER 28, 2013
    [Blog] Welcome to Postach.io!
    is the blogging platform that''s powered by your Evernote documents. creates blog posts and pages from your notes. How can I add comments to my blog posts? Alternatively we post lots of tutorials and tips on our blog and Facebook Group. Blogs. can be used to create many variations of blogs and documentation sites! tumble blog of your life and adventures. Start a food blog of your favourite places to eat, with a short review. Create a link blog of interesting articles. 'Postach.io Creating a Post. Postach.io Creating a Page. Postach.io
  • CREATIVE RAMBLINGS  |  WEDNESDAY, JULY 27, 2011
    [Blog] 3 Ways to Expand Your Writing Horizons
    Have Your Own Blog Share your knowledge in article directories Become a citizen journalist Conclusion Related Posts: Writers are not only authors; they are also journalists, marketers, bloggers, poets, etc. Their skills allow them to provide content to others, whether it is the news, marketing, books or music. writer’s name — either real or. Branding Great Resources Tips Associated Content Bukisa Examiner.com Factoidz freelance writing marketing money portfolio Promotion writer Writing
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 18, 2012
    [Blog] Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
    contribute to blogs. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% are on Google+ – Larry Page is the leader in the clubhouse1.2% are on Pinterest. Does social media play a role in this? You betcha! Hell no.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 24, 2011
    [Blog] Steve Jobs Breaks the No News Cycle
    Really, how many more Google+ blog posts can we read? Image by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. Perhaps it’s simply time to balance his life a little more because life (health, family, mind, etc.) demands it. Keep breathing the air, Steve.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 8, 2011
    [Blog] Weekly Roundup: Mother’s Day
    am your Grandma , from Syrin’s Blog. All you need is love , from the Epic Change blog. Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not. It always seemed a little odd to me that we have special days for things and people we should be celebrating every day… like the earth, and women, and children, and veterans, and… … and mothers. Like our mothers. Why: we’ve all had grandmas. That should be reason enough. What’s really important? by Brad Johnson. It still tells me what’s really important.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 23, 2010
    [Blog] MeasurePR: Paywalls, Pitches And Prognoses
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Thank you.
  • WAXING UNLYRICAL  |  THURSDAY, JANUARY 20, 2011
    [Blog] Tunisia, Social Media And Change
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. pts Settings.
  • JEFF ESPOSITO  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] 5 Social Networks For Your Small Business To Experiment With
    This post originally ran on Vistaprint’s Small Business Blog. . We all know that  Facebook  and  Twitter  are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. Below are five that you should give a quick look to. Google+. YouTube. Instagram. Myspace. Image: GapingVoid.
  • JEFF ESPOSITO  |  MONDAY, OCTOBER 1, 2012
    [Blog] Has your social ego taken over?
    At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Egos are a lot like a s… everyone has one. Focusing on these numbers makes it easy to fall into the trap of feeding the ego. Much like a Mogwai after midnight, feeding an ego can have disastrous repercussions. The most common of these is inflating one’s self-worth. While we all fall into this trap every now and then, it’s important to make sure that you are not consumed by your ego. Look and Laugh.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 21, 2012
    [Blog] Interning, Bad Social Media Jokes and Pinterest
    Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems. This week was an interesting one… super busy at work and barely realized how quickly the time had flown until having to stay home yesterday with a sick baby Espo. Looking forward to a productive day tomorrow before a nice weekend capped off with an AFC Championship game rematch between the Pats & Ravens… pulling for the good guys in this one, despite our divided house. Who you picking this weekend? Unexpected, but great none the less.
  • SOSHABLE  |  MONDAY, MARCH 25, 2013
    [Blog] Google, God of Thunder
    Original post on Google’s Bans can be found on Wikimotive’s blog titled, “ Google the Thunder God ” by Daniel Hinds. Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. The latest victim on Google’s mighty hammer are websites that have manipulative link profiles. Bought links from a link farm? Spamming forums? What can you do?
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 7, 2014
    [Blog] How to Best Utilize Social Media Analytics
    Social media analytics blog Quintly reports that social media analytics solutions are in a “massive growth phase” as stakeholders continue to broaden social media marketing activities. 'What is it? Social media analytics is the practice of gathering and aggregating information from social media sites and analyzing the data to provide insight for a business. Why is it important? Companies thrive off of information about their consumers. Social media analytics can provide insight such as: Understanding the customer - What are their values? How do they spend their time? Why or why not?
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