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  • WRITTENT BLOG  |  FRIDAY, AUGUST 9, 2013
    [Blog] Google’s In-Depth Results, Scaling, and Other Content Marketing News
    In the future where virtually every company is creating blogs, eBooks, and whitepapers, it’s critical to ensure your efforts have the potential to stand out. For companies doing blogging , eBooks, and social media right, scaling is inevitable. In a recent blog post , the world’s largest search engine revealed that around 10% of queries required in-depth answers, which can’t easily be answered by a news article or short blog post. Some small studies have found that blog articles consisting of 2,000 words or more tend to rank much better in search. Translated?
  • DANNY WHATMOUGH  |  SATURDAY, SEPTEMBER 29, 2012
    [Blog] I’m off to the West Bank
    Check out my new blog. It’s not everyday you can write a blog post title like that. I’ve set up another blog where you can read about everything that happens. But it’s true. I’m off to the West Bank for a month. From mid-October, I’m volunteering for a charity called Music Harvest that runs a cultural exchange programme in the city of Nablus and surrounding area. Life takes crazy turns now and again – some good, some bad. It’s been a tough year and this seemed like a little bit of craziness too good to turn down. Danny Whatmough.
  • SOCIALNOMICS  |  THURSDAY, APRIL 26, 2012
    [Blog] Four Ideas For Fashion Brands On Pinterest
    If I see one more blog about Pinterest marketing statics, I’ll probably go postal! It seems like the Buzz around Pinterest is never ending, people can’t stop talking about how awesome this visually based social media platform is and how quickly it’s grown! Despite all the yapping it seems very few people are cranking out tangible ideas that will allow users and fans to reap the benefits of a really engaging Pinterest campaign. I’ve decided I am going to try and bring some inspiration that goes beyond pins and I’m going to start with fashion brands.
  • SOSHABLE  |  FRIDAY, JANUARY 3, 2014
    [Blog] Tumblr Can Make Theses Fun
    Harvard College senior Angela Frankel took it upon herself to start a Tumblr blog entitled “LOL My Thesis” last month and she described it as, “…a means of procrastination from my own thesis.” Basically, it’s a blog that calls for people to give one-sentence summaries of their own theses. 'When you think about school at the end of the semester, what are some of the ideas that come about time and time again? have to believe that “finals” and the sort are the ones which are the most common. However, these summaries ranged from humorous to surprisingly insightful.
  • WAXING UNLYRICAL  |  SUNDAY, AUGUST 22, 2010
    [Blog] Weekly Roundup: A Chuckle Or Seven
    The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Get Shareaholic test Filed under Weekly Roundup | Tags: funny blogs , humor , jill foster | Comments (10) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. thought it was a great goal. “Oh.&#
  • WAXING UNLYRICAL  |  WEDNESDAY, OCTOBER 27, 2010
    [Blog] The Value Of A Fire Drill
    Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. And of course, then came the questions from my mom: “What happened to your clothes?”
  • FEVER BEE  |  SUNDAY, OCTOBER 30, 2011
    [Blog] Refine -vs- Develop
    Gail makes an  excellent point on UXBooth  (a blog you should be reading). You can spend a lot of time creating new features for your community, or you can refine the features your members use a lot.    Doing the latter will usually have the biggest impact.    This is also true for non-tech elements. You can spend a lot of time creating new types of content, building up new relationships with members or creating new events, or you can spend that time improving the content, relationships and events you do have.  Your time is precious.
  • FEVER BEE  |  FRIDAY, APRIL 1, 2011
    [Blog] Promoting Your Online Community
    Get guest posts in blogs. Promoting your community is part of your job. Aim to get promotion in trade publications, newspapers, radio, TV. Continually comment on topical stories. Issue statements on behalf of the community on key issues. Promote individual members as well as the community in its entirety.    If you work for an organization, your organization should be promoting the community in press releases and through its own contacts. The organization should try to raise the status of being in the community. Refer to the community on the website and in company literature.
  • TWIST IMAGE  |  THURSDAY, MAY 5, 2011
    [Blog] Stories Die When There Is No Experience With It
    They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. In best case scenarios, include the consumer in the creation and/or collaboration of these activities. Does it work? better question may be: "how can it not work?" Twitter fascinates me. Stories die.
  • SOSHABLE  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blog] New Postling Streams: Save Time While Being Social
    In two simple steps you can post a blog post to various blogs, update Facebook and Twitter with status updates and/or links and various other accounts such as; WordPress, Blogger, TypePad, Squarespace, Tumblr, Twitter, Facebook, and Flickr. There is no lag time in connecting accounts and it’s easy to create a blog post from the dashboard to your blog. P.S. I posted this blog post from Postling! Social Media: Two small words for such a gigantic Industry, yet these small words have powerful meaning for your business. So how can you do both? Do you use Postling?
  • ARI HERZOG  |  SATURDAY, NOVEMBER 6, 2010
    [Blog] Seth Godin Contradicts His Marketing Advice
    Seth Godin gives free marketing advice every day on his blog. I’ve subscribed to his blog for about two years and soak up his insights like water on bread. Some of his articles stick out in my head more than others but, when he writes something that completely contradicts something he wrote in the past, I get very frustrated. Case in point… Seth’s latest article is titled Alienating the 2% and he argues companies should ignore, not engage, their small percentage of critics. And you’ll probably hear a lot more from the unhappy 2% than from the delighted 98.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 2, 2010
    [Blog] The Digital Marketer's Master Library
    There are tons of new, evolving and fresh content online that can be found in Blogs (start here: Ad Age Power 150 ) , audio and video Podcasts and simply by following some of the smarter marketing folks on Twitter who shoot out fascinating links on a daily and continual basis. What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut and dry. When people ask about Digital Marketing, it sounds more like they're thinking about Social Media.
  • WWW.ENTERPRISEIRREGULARS.COM  |  SUNDAY, OCTOBER 3, 2010
    [Blog] Content Marketers: Are you a Teacher, a Curator, or a Pundit?
    Home Blog Meet the Enterprise Irregulars Contact Enterprise Irregulars Smart Thinking for the Smart Enterprise Featured Posts Business Software Trends & Concepts Subscribe Browse: Home / Featured Posts , Trends & Concepts / Content Marketers: Are you a Teacher, a Curator, or a Pundit? They find themselves in the middle of writing a blog post only to find that they were writing ad copy, not a blog post, and they have to start over again.  Build lists of the very best blogs and publish them.  SmoothSpan Blog : Larry Ellison is. explain it this way. 
  • SOSHABLE  |  WEDNESDAY, JUNE 26, 2013
    [Blog] How to Know in 30 Seconds if Your Facebook Presence is Working
    The posting strategies that have proven to be successful are a whole other topic that couldn’t fit into a single blog post, so for now I just want to explore the quick and easy methods that I’ve used to tell if a Facebook page is working or not. 'Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. It comes down to reach, which means that the answer has absolutely, positively nothing to do with fans. I’ll demonstrate that in a moment. Wrong. It all looks great, right?
  • PUSHING SOCIAL  |  SATURDAY, NOVEMBER 27, 2010
    [Blog] Check Yourself Before You Wreck Yourself
    Every week, look millions of bloggers, I wrestle with fears and doubts about this blog.  If you listen closely, you’ll see why many people fail to achieve success. “I’m not an expert&#. “They are different than me&#. “I’ll never have that talent&#. and so on… I’m a fan of modesty and humility.  Nothing inspires leadership and fierce devotion more than a humble leader.  But someone who hides behind modesty is at best lazy and at worst a coward.  In the video, the football player had given up on his team and himself.  How This Applies to You.
  • JEFF ESPOSITO  |  FRIDAY, MARCH 8, 2013
    [Blog] Cybercrime, peeing your pants and Facebook Saturation
    During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday. By the time you read this, I will be halfway to Texas. After waking up at an ungodly hour, I realized that all this hype about Winter Storm Saturn was nothing more than weather men trying to be rockstars. Seriously guys if we are going to name a storm after an American Gladiator at least make it one of those hurricanes that rips things up, not a dusting of white powder that would make Charlie Sheen giggle. Bonus song stuck in my head at 3:30 am today: Five for Friday
  • SOSHABLE  |  MONDAY, APRIL 29, 2013
    [Blog] Slideshare Your Content
    Original post about Slideshare can be found on Wikimotive’s blog titled, “ Slideshare is for Lovers.” 'Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off the ground. There are a lot of great ways to do this, and today we’re going to talk to you about one of our favorites. ” Featured
  • ENGAGING BRAND  |  SATURDAY, JULY 9, 2011
    [Blog] My Favourite Things.
    I often get asked what is my favourite blog, favourite podcast, favourite Engaging Brand interview.and I believe the answer can only be. The next blog I read, the next podcast I listen to.the next book I read, the next guest which is on The Engaging Brand. Because for me.the best thing that I will do is still to come, the best thing I is what I am going to do or create tomorrow. Because if I have learned from the past then my future must be better! The fact that all I will do, will be even better than what I have done.is why I just love the future! Marketing
  • SOCIALNOMICS  |  MONDAY, AUGUST 11, 2014
    [Blog] 21 Steps to the Perfect LinkedIn Profile
    Readthis blogfor tips on getting more LinkedIn recommendations. 'I thought this post would be great to share with our readers. It provides 21 helpful tips for anyone trying to beef up their LinkedIn presence. This article was written before LinkedIn offered a publishing tool, so I have also included a few other posts that our Socialnomics team has written in the last year about LinkedIn. LinkedIns Best New Tool: Professional Publishing Platform | Socialnomics [link]. How To Get A (Strong) Recommendation on LinkedIn | Socialnomics [link]. Keep it clean and concise! Same drill!
  • WEB METRICS GURU  |  TUESDAY, JUNE 22, 2010
    [Blog] Analytics Reviews and Web Journal June 20th -21st 2010
    I always try to write from my heart and it John Lovett’s post at Web Analytics Demystified Blogs caught my eye this morning – Be-Still My Analytical Hear t.  – see a post on  “Advanced Statistics” and other Meaningless Drivel at RKG blog that refers to it. End of Story.   And the aquistion price is a drop in the bucket of what IBM has to spend on Coremetrics – they could could have spent 10 times more and it would have meant next to nothing for their bottom line. Nice Job! We don’t do that enough – I’m guilty of it too! 
  • SOSHABLE  |  FRIDAY, OCTOBER 26, 2012
    [Blog] Without an Audience your Brand means nothing
    Read more Social Media News via the Soshable Blog. Social Media is now the leading form of Marketing due to the increase and need from customers to hear from other peers about reviews on any type of product. We have grown social networks together and social networks are now the number one activity we do online. That is an average of 1 out of 6 minutes that a person is using a social network, our yearning for connection constantly growing. Facebook’s community dwarf’s the entire population of the continent of Europe and 93% of American Internet users are on Facebook.
  • SOSHABLE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Blog] Twitter is the Drive-Thru, Facebook is the Sit down Restaurant
    Read more on this social media blog. Blast. Facebook and Twitter are the two power houses of the Social Media Industry. Social Media has become a new medium within the Media family, its siblings being Radio, Television and Newspapers. What Makes Up Social Media? So, what makes up Social Media? Metaphorically, Social Media is the body that holds the various limbs that enables the Industry to grow, and allows you to reach outside of the box and communicate with the world. The “limbs” I am referring to are what we call Social Networks. So what is the heart of social media? You are.
  • TWIST IMAGE  |  FRIDAY, JULY 8, 2011
    [Blog] The Truth About Display Advertising (And Why Consumers Hate It)
    This Blog post is in no way calling for the death to the banner ad (that would just be more clutter on top of a topic covered all too often). Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers while padding the wallets of publishers (more on that here: The Web Has Failed Advertising and here: Banner Advertising Is But One Small Component Of Digital Marketing ). But, there is something more going on here.
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 28, 2011
    [Blog] Bashing Google+: Fashionable, but not Smart
    As time has continued doubt remains, but Google+ is consistently a top 10 referrer to my blog. Image by Monkey at Large. Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. As a result, traffic has increased. In the 1990s Yahoo! YouTube
  • JEFF KORHAN  |  MONDAY, MAY 23, 2011
    [Blog] Jeff Korhan Moves to WordPress
    Many of you know that I have been blogging on the TypePad platform for more than five years – on this blog and few I have since abandoned. While I will still recommend TypePad to small businesses who are new to blogging, it is time for this blogger to get on a faster horse if he is going to accomplish some higher objectives. Just like WordPress, Typepad makes this possible by enabling you to forever own your blog content by mapping it to a unique url that you own – regardless of which platform it is attached to. More Than a Move – A Sharper Focus.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 27, 2011
    [Blog] 3 Ways to Tell a Social Media Problem From a Crisis
    On a regular basis, blog posts are written and commented upon, tweets are sent, statuses are updated, and so on, with allegations of that nature. ————– This is the sixth in a 7-week blog post series covering themes included in The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social - my new book with Amber Naslund , debuting February 1 ( pre-order now and win prizes! ). What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. Unstable.
  • WRITTENT BLOG  |  FRIDAY, APRIL 5, 2013
    [Blog] Writer’s Block, Content Teams and Other Content Marketing News
    And do not to be afraid to start blogging as so many doors get opened at once! 'Content curation is a lot about being useful and serving as an inspiration to you all! Let’s find out what has been written this week by the marketing industry leaders in order to use this information for our business advantage in the nearest future. Transform Your Team into Epic Content Creators: 6 Steps. You might have heard a lot about the need to involve your employees in content creation but most likely you still feel puzzled. Stuck on content creation? Accelerate Demand Using Rich Media.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blog] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    For day 23 , I would like to introduce to some and present to others: L Martin Johnson Pratt Twitter: @iluvblackwomen Website/Blog: www.iluvblackwomen.com Bio L Martin Johnson Pratt has created marketing solutions to reach the African American Demographic through different forms of media such as: radio, print, tv, mobile, and social media. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
  • SOCIAL WAYNE  |  WEDNESDAY, JULY 28, 2010
    [Blog] 6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop, Yelp and more!
    Yesterday afternoon I was on a geo / location-based twitter rant due to various market research reports and blog post about the value of location-based services and the adoption of them. m not saying the research was inaccurate but I think the main message that was being delivered to marketers about the current state of location-based services could have been delivered better. If you have no clue what I’m talking about read the following post: Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers. Forrester: Why Most Marketers Should Forgo Foursquare.
  • MINDJUMPERS  |  FRIDAY, JULY 6, 2012
    [Blog] Sum-up on Facebook’s Recently Launched Features
    In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Read more about it here.
  • MINDJUMPERS  |  FRIDAY, MAY 18, 2012
    [Blog] Today Is Facebook IPO Day – Does The Company Have The X-Factor?
    Popular Blog Posts From 2011 – and Welcome 2012! Tweet It’s probably the most anticipated and discussed IPO in the past decade. The small social network facebook.com has in just 5 years grown to become a 900 million user site and is today expected to set the record for an IPO. The IPO will start at 11am EST.  In Europe it is going to be around 8pm this Friday night, taking the traditional Friday night slot from TV entertainment shows like the talent show X-Factor or America’s Got Talent. This could put the valuation (e.g. 54) on $135.7 billion. The X-Factor.
  • KYLE LACY  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] Seven Trends Transforming Customer Communication (Presentation)
    'This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference. . Moments Matter. Take advantage of every experience the customer has with your brand no matter what the interaction is and what device it’s happening on. Moments really do matter when technology allows us to reach our customers at any stage along the customer journey. Connected Consumer. “The connected consumer is constant,” Kyle noted. “As
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 14, 2010
    [Blog] Why scale the paywall? | Spin Sucks
    Heck, I’m guilty of it when I can’t think of a blog topic so I turn to my Google Reader for inspiration. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. By Daniel Hindin | Email | Print | 5 Comments | Guest post by Valerie Merahn Simon , senior vice president at BurrellesLuce. Will you?
  • BILL HARTZER  |  WEDNESDAY, MARCH 3, 2010
    [Blog] Google Issues Search Engine Optimization Report Card
    This is very interesting, because as you might recall, a while back on the Vizion Interactive Search Engine Optimization blog I wrote about how Google issued a Search Engine Optimization Starter Guide , set up an example web site, and used a 302 Temporary Redirect. Report Ranks Reputation and Exposure of Brands Across News and Social Media Across the Internet, in news, blogs, tweets and other social. Matt Cutts from Google explained that Google had done this “on purpose&#. And then later on they changed that redirect. Go figure. Title tag format and length. Not for grading.
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Day 13: People of color impacting the social web – Baratunde Thurston with Video – #29DaysofDiversity
    Website/Blog: [link]. In 2006 he co-founded Jack & Jill Politics, a black political blog whose coverage of the 2008 Democratic National Convention has been archived by the Library Of Congress. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Twitter: @Baratunde. Book: How To Be Black. Yes, he votes. Regularly.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 4, 2011
    [Blog] Day 4: People of color impacting the social web – Kristen Nicole #28DaysofDiversity
    For day 4 , I would like to introduce to some and present to others: Kristen Nicole Twitter: @KristenNicole2 Website/Blog: kristennicole.com Kristen Nicole is the News Desk Editor at SiliconANGLE, a digital publication focused on the intersection of computer science and social science. She got her start with 606tech, a Chicago blog she dedicated to the social media space. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • FEVER BEE  |  THURSDAY, JANUARY 19, 2012
    [Blog] How To Convert Newcomers Into Regular Members
    You might find these on Twitter, comments on blogs/news stories/Facebook etc.You can ask them to share their opinion on the issue and send them the link to do so. There are a few golden rules for converting newcomers into regular members of your community. Here are 5 rules that should help.      Golden Rule 1: The community concept must closely match the member’s interest. In studies undertaken by Lampe and Johnson (2005), Arguelloe et al. 2006) and Kraut et al.   You determine this when you’re conceptualizing your community. This should not be overwhelming.
  • JEFF ESPOSITO  |  FRIDAY, JULY 16, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on July 16, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
  • JEFF ESPOSITO  |  THURSDAY, JULY 29, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on July 29, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment!
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 11, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 11, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 13, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 13, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog] PayPal Research Shows Strength of Community Trumps Popularity
    The launch competition of Kevin Bacon’s Six Degrees social giving website: Despite recruiting more than 60 celebrities to create “charity badges” on the site —- including Nicole Kidman and Ashley Judd -— the top fundraiser was a woman who blogs about scrapbooking and has an autistic son. We live in strange times, in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. The paper, my final as a Zoetican and co-authored with Henry T.
  • GEOFF LIVINGSTON  |  TUESDAY, MARCH 15, 2011
    [Blog] Welcome to the Fifth Estate Available for Pre-Order
    This introduction offers the experienced journalist’s view of an ever changing media landscape that has moved from blogs to group texting on mobile phones. Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. You must be thinking, yet another social media book… And from a guy who wrote one of the first social media books, Now Is Gone ? Really? This book won’t pretend to be something it is not. That is a guarantee.
  • COLLECTIVE THOUGHTS  |  FRIDAY, JANUARY 18, 2008
    [Blog] 5 Viral Marketing Campaign Features I Learned from Clients
    I’ve been static from this site, rather shamefully but not without reason, I have a pretty hectic lifestyle these days and am barely getting enough time in to blog myself. When you get a large number of people wanting to talk about something on their blogs, myspace and facebook profiles you know you are onto a winner. The a small amount of media buy on a relevant blogs and forums can then help build up the conversation by originally get as many people as possible to know about the idea. So without further ado, here’s what I learnt: 1. Give something to Charity.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 29, 2011
    [Blog] SEO - an art and a science
    blog post that looks like it was generated by a computer program will not make any sense and will, therefore, be ranked below an entry written by a knowledgeable human. Today in a guest post from the wonderful   Joseph Baker   who is a wonderful friend to The Engaging Brand. Search Engine Optimization (SEO) is both an art and science. When you design a site and optimize it, you have to make it flow and capture your visitors' attention, giving it an easy to use interface and developing an aesthetically pleasing layout. Data Mining. Links and Traffic. Content is King.
  • SOSHABLE  |  MONDAY, JULY 26, 2010
    [Blog] Is Tumblr for Real?
    It’s being talked about in blogs, on other social media sites, and even by mainstream press. Learn more about social media on this social media blog. Tumbr is quickly emerging as a major social media force. Are you buying into the hype? really want to know. As an early adopter, I’ve always enjoyed Tumblr, but it was only in the past few months that it’s truly become part of our overall marketing efforts. So far, we’re seeing decent results, but it appears as if Tumblr is reaching a tipping point that is reminiscent of Twitter in late 2008. years?
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 9, 2014
    [Blog] This May Be the Most Daring Holiday Social Media Content Yet
    This approach is also a great way to visually share list style blog entries on social media sites. 'Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks , a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time. Chart One: Your New Year’s resolutions – how realistic are they? Chart 3: Waking up with a New Year’s Day hangover.
  • PROBLOGGER  |  THURSDAY, JANUARY 24, 2013
    [Blog] The Post-writing Rules I Always Break. Do You?
    have an admission; I suffer from several deep-rooted blog-writing afflictions. Yes, I’ve read all those “15 rules of blog writing” posts, but I just keep breaking them. like using odd and slightly unusual words in my blog posts; perhaps it’s the latent poet in me. often try to inject humour into my blog posts, even when they’re about really serious stuff like SEO. Not everyone is going to like your blog. ve been insulted on Twitter by a fellow copywriter who took offence to a blog post. Blog rule breakers of the world unite! Do You?
  • BRASS TACK THINKING  |  MONDAY, AUGUST 23, 2010
    [Blog] Finding What Fits
    blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Finding What Fits August 23, 2010 | by Tamsen McMahon View Comments Looking for a job? Hiring someone? Look for the suit. No, no, not that kind of suit (though that might be helpful with some kinds of jobs). It makes sense.
  • MYRLAND MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Blog] Firm Leaders: Are You Social?
    'Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann , President and Founder of the web agency Domain7 , and a contributor to the HootSource Blog. It takes seconds to hit the “Share” button when we see an update from a contact, hit RT (ReTweet) and add a few words when we see an important news item on Twitter, to use one of the Social sharing icons on a client’s blog post to share it with your online community, etc. I It was called The Social Executive: Are You A Social CEO? ” Automatic Otto. ” Engaged Edward.
  • JEFF ESPOSITO  |  FRIDAY, OCTOBER 18, 2013
    [Blog] The Importance of Company Personas in Social Media
    Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Alicia is a content coordinator for a web design company and blogs in her free time at MarCom Land. 'This is a guest post from Alicia Lawrence. . Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. The Three Types of Personas.
  • SOSHABLE  |  WEDNESDAY, OCTOBER 30, 2013
    [Blog] Facebook Wants to Track Your Cursor
    The post Facebook Wants to Track Your Cursor appeared first on Soshable | Social Media Blog. 'There are heat maps that show where people click. That’s not good enough for Facebook. They want to see where your cursor goes on the screen. This extreme level of data collection might not make much sense, but from a marketing perspective, it’s an important thing to know. They already have a good idea about whether or not you’ve seen something on your screen, but they want to improve that as well. They want to know exactly what made it into the visible part and what did not.
  • PROBLOGGER  |  THURSDAY, JULY 15, 2010
    [Blog] Take the 7 Link Challenge Today #7links
    post on someone else’s blog that you wish you’d written. You might like to add a few explanations to different links – for example to talk a little about why you enjoyed writing a post or what you like about the post on another blog that you link to or why you regret the post you regret. The main aim of doing this challenge is to create a list post that highlights some of the posts in your archives to new readers (a sneeze page ), that links out to another blog and that hopefully is a little fun (and not too much work) to do. Your most helpful post.
  • SCOTT GOULD  |  FRIDAY, FEBRUARY 26, 2010
    [Blog] It’s (Still) All About People
    This thought comes from Scott Gould 's thinking blog for thinking people. See you at Like Minds today. Scott is also on Twitter and Facebook. It’s (Still) All About People.
  • LAUREL PAPWORTH  |  MONDAY, JANUARY 30, 2012
    [Blog] Social Media Training for February March 2012
    If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested? Will let you know.
  • LAUREL PAPWORTH  |  WEDNESDAY, MAY 26, 2010
    [Blog] Apple iPad deliveries in Australia TNT
    If you see any “haul&# videos or photos or blog posts please let me know? Watching the iPad buzz building in Australia where TNT not FedEx are the delivery dudes. Steve Jobs is Father Christmas and TNT deliveries his sleigh. I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? From Forums.MacTalk.com.au Santa Steve Jobs should be with an iPad. just over 100 drivers = about 70 extra delivery stops each over and above our normal work. examples. but this one seems legit. if I was TNT. Related posts.
  • SOSHABLE  |  SATURDAY, NOVEMBER 3, 2012
    [Blog] Negative Online Reviews Should Be Your Best PR Tool
    You can learn more from real-life experiences than you’ll ever learn from  blog post. The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest of the world know how you feel about a business. Let’s start by making the distinction between the two disciplines. It’s simple. Some read them.
  • PROBLOGGER  |  SUNDAY, MARCH 13, 2011
    [Blog] The 5 Elements of Authoritative Content
    The same thing applies to mainstream blogs like ChrisBrogan , SethGodin , ZenHabits , LateralAction , and so on. These blogs are not authoritative because they have hit the mainstream, no. Blogs, in most cases, are read because of the fresh perspective the authors bring to their chosen niches. Blogging would have been a joke if not for this key factor. It is the totality of your knowledge base as a writer, and the unique insight gained as a result of learning about a concept, that makes blogs worth reading. business development blog. of MADphilips.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 28, 2012
    [Blog] [infographic] Industrialized vs Humanized Companies
    infographic] Industrialized vs Humanized Companies is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “Life finds a way.” ” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. It’s all about command and control. Centralized thinking. On a “Need to know” basis.
  • JACOB MORGAN  |  WEDNESDAY, JUNE 16, 2010
    [Blog] My Thoughts on the Enterprise 2.0 Conference
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Enterprise 2.0 blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. Conference View Comments June 16th, 2010 Today is the last day of the Enterprise 2.0 As I mentioned before Enterprise 2.0
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2010
    [Blog] Integrating Email and Social Media with Flowtown | Email Marketing.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, 2010 |Written By: Jay Baer | View Comments Tweet Aren’t social media and email more alike than they are different? Several blog posts have foolishly been written about social media “killing&# email. link].
  • SOCIALNOMICS  |  THURSDAY, JULY 3, 2014
    [Blog] Campus Housing Goes Social: #SoMe Innovation in Residence Life
    Teams are composed of different residential areas; University Housing at the University of Georgia offers multiple social media outlets including the Live It UGA Blog  which gives residents news, updates on programming and residence hall events. Blog posts cover topics such as Sustainability, Move-In, how to get involved, and information about numerous campus housing resources, all written by students and housing staff; and. ”   WSU Housing also hosts an opening weekend Scavenger Hunt  to help new students learn more about the campus. Complete Thumbnail: Shutterstock.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 18, 2014
    [Blog] The Best Way to Keep Up With Marketing Technology and Trends
    Most of us interact with Convince & Convert through blog posts and resources. Outside of the blog, though, Jay and the team didn’t have a great way to deliver agency-exclusive training materials. 'Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. DataSift Who is Datasift?
  • WEB METRICS GURU  |  SUNDAY, NOVEMBER 4, 2012
    [Blog] #Sandy, The Election, Influence and Web Journal – October 26th – November 4th, 2012
    What I thought was more indicative of the future on Tuesday, November 6th, was all the fervor over FiveThirtyEight blog and Nate Silver’s predictions based on sound polling theory that Obama had an 83% chance of winning. Had a dream about the perfect Influencer platform but when I woke up I couldn’t find it! Anyway, it’s been a few days since I posted last and found that, lately I have been learning and taking in so much new information I didn’t feel I had as much to say about it, because I had not yet internalized it (and decided what was of value to me). Sandy.
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Blog] Web Segmentation – Web Journal April 1st – 10th, 2011
    Using Gary Angel’s definition of a two level segmentation, we’d have to first determine a metric to look at (such as a change in amplitude in blogs, message boards, twitter, facebook, etc) and then answer  &# Who&# is that change made up of  - that’s the first segmentation. Was thinking about Gary Angels recent post titled Semphonic’s Two-Tiered Segmentation: Segmentation for Digital Analytics Done Right and realized the new Radian6 Insights features support such a segmentation, though imperfectly, as of yet. Explanation #2 : Our SEO has improved.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time
    When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog. know what you are thinking: blogging wasn’t even around then! just didn’t know that blogging would be the area that would benefit the most from it. Blog writing is effective communication. These also provide guidelines for your choice of content and style of presentation, be it a post or a video on your blog. Yes, it might seem contradictory; I mean, you started blogging to air your thoughts, right? Sceptical?
  • THE WAY OF THE WEB  |  THURSDAY, JULY 28, 2011
    [Blog] All the news that’s fit to Tweet
    originally tried to leave a comment on his article ‘Are there some things that shouldn’t be tweeted about ‘ but when it vanished into the ether upon submission, I figured it made more sense to blog a full response here. Yesterday I wrote about how great journalism should be impartial rather than neutral , and today it’s the related subject of distribution mediums – in this case, what should and shouldn’t be reported on via Twitter. Does Twitter differ to reporting on the same event for print or TV? Is reporting on Twitter different?
  • ARI HERZOG  |  SATURDAY, DECEMBER 20, 2014
    [Blog] Stop Shopping
    Please sign up to receive blog posts by email. 'I know this will sound like blasphemy to people who enjoy shopping — but let’s face the facts: the gifts you give your family and friends are things you think they want but are most likely things they do not need. Thus the question to ask yourself is why give something your recipient does not need? Even gift cards are bad because you assume the person wants something from that store. You have four choices if you must give a gift: 1. Give cash. Let the person buy what s/he needs. Donate. Do nothing. If you don’t know, ask.
  • WRITTENT BLOG  |  MONDAY, AUGUST 5, 2013
    [Blog] 10 Metrics to Track Your Newsletter Content Success
    This could be an eBook, a round-up of your best blog articles , or a discount. 'Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. Are the majority of emails you send bouncing back to you? Bounce Rate. Delivery Rate. Open Rate.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Blog] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Most online retailers talk only about themselves on Facebook. Those days are about to end. With the release/forced march of the new Timeline format, Zuckerberg’s brigade is mandating an end to the “me” “me” “me” era of Facebook communication.
  • SOCIAL WAYNE  |  SUNDAY, FEBRUARY 5, 2012
    [Blog] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    Website/Blog: bostontweetup.com/. He has posted his Kolbe results on his company website and his blog. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • DREW'S MARKETING MINUTE  |  THURSDAY, NOVEMBER 25, 2010
    [Blog] Gratitude: My greatest gift
    try very hard to make my blog about you.  In 2006 at the Balanced Life Center blog , the author created the Season of Gratitude.  Happy Thanksgiving!    Even if you're not in the states -- why not take a moment today and remember some of the blessings you have in your life?   I want to infuse value, insights and fresh ideas in every post. But I believe that one of the most powerful emotions we can experience is gratitude.    I believe it literally can move mountains and change hearts.  Anyway…enough prelude.   My daughter. 
  • T2 SOCIAL  |  MONDAY, MARCH 24, 2014
    [Blog] The Steps to Managing a Social Media Crisis
    We’ve all seen examples of CEOs and VPs posting videos to blogs, YouTube and other social channels explaining a situation. 'We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation. Have you ever looked at your overall social business strategy and asked yourself if you have a clear-cut set of steps to follow in the event of a social media crisis? Few brands do. No one likes to think about the devastating social media crisis but it is imperative that we do. Figure Out What Happened. Defense. Offense.
  • ENGAGING BRAND  |  TUESDAY, JANUARY 3, 2012
    [Blog] Crisis.What crisis?
    2012 has been a bit ropey already for me, for reasons to complex to share in this blog post. It has meant that my usual creative, playful, positive side has taken a little break over the last few days and then I was reminded of . the Chinese symbol for crisis - it combines the characters for danger and opportunity. How apt for me. but also a reminder of life in general. The danger = you treat it as a MASSIVE problem and worry about what is going to happen. It is not about not accepting the problem or ignoring it.it So remember.crisis is a danger only if you miss the opportunity!
  • CONVINCE & CONVERT  |  THURSDAY, MAY 8, 2014
    [Blog] 3 Trends in Digital Marketing Creative
    For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience to promote their app. 'Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should  pay attention.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Everything You Need to Know About Nurturing Influencer Relations
    To emphasize the value in personal communication with people your brand works with, I talked to Tiffany Merritt author of blog Stuff Parents Need. 'Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network. Yes, to me they are ALL influencers.) Cheers to mutually beneficial relationships!
  • ONE SOCIAL MEDIA  |  SATURDAY, JULY 31, 2010
    [Blog] Domino's Pizza (UK) Boosts Sales via Facebook and Foursquare
    Home | About OSM | Why Social Media | Services | Client Speak | Blog | Contact Copyright © 2010 onesocialmedia, All Rights Reserved Start a chat | CMS Login « Improve Your Business Strategy by Listening to Social Media 5 Killer Apps to Take Your Facebook Page to the Next Level » Social Media Success Story: Domino’s Pizza (UK) Boosts Sales through Facebook and Foursquare Domino's Pizza: Enjoying a taste of Social Media success! Well, I was not surprised when I read that. might have yawned too at what was, in essence, just another social media success story.
  • THIS, THAT AND THE OTHER  |  THURSDAY, NOVEMBER 17, 2011
    [Blog] Questioning the value of the term Base or Bottom of the Pyramid aka the BoP
    Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income demographic in both these countries.  But Aneel Karnani talks about the destitute poor and how the BoP is misconstrued. It’s apples and oranges. And they are not all alike in any way, shape or form.  We don’t take the whole World and consider that our market. We know that.
  • SOSHABLE  |  WEDNESDAY, APRIL 15, 2009
    [Blog] Tila Tequila, Tyrese Gibson Hacked on Twitter or are these Real Suicide Threats?
    Read more about Twitter on this Social Media Blog. Blast. Tila Tequila’s Twitter account was hacked on Monday and it was claimed that she and her dog were killed. Now, either her account was hacked again or she is claiming to kill herself if a certain miracle doesn’t happen tomorrow.  We would tend to lean towards hacking, but after a test question by actor Tyrese Gibson was confirmed by her response, the threat is either really being posted by her or by someone who knows a lot about her. Then you watch me die slowly since I wont call cops&#. She answered the question rt.
  • BRASS TACK THINKING  |  MONDAY, JUNE 14, 2010
    [Blog] What do you believe?
    By the way, like the change to this new blog. That reminds me of another of my beliefs, which I randomly picked up from a Baz Luhrmann movie: “A life lived in fear is a life half lived.&# [link] Kat Jaibur Well, I just said on Michelle Tripp's BrandForward blog that you are thought provoking. Thanks, BR [link] Gemma Hi there, loving the new blog. blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6.
  • SOSHABLE  |  MONDAY, NOVEMBER 19, 2012
    [Blog] Are Businesses Starting to Overpost on Facebook?
    We won’t get into a lengthy discussion on the intricacies of the Facebook news feed algorithm – I’m not sure that a single blog post dedicated to the subject would be enough to do it justice and it’s changing so rapidly that it would be outdated in weeks at best. There was a time not too long ago when it was hard to get businesses to post enough. More on that in a moment. Before we get into the numbers surrounding posting, let’s look at this from a human perspective. These people are important, but again, more on them in a moment. They wanted little Timmy.
  • CHRIS BROGAN  |  WEDNESDAY, AUGUST 1, 2012
    [Blog] The Whole Fuss About “Influencer Marketing”
    Blogs and Social Networks are the Battleground of This Mess. One challenge is that blogs and social networks have no implied or explicit rules about how such interactions should be handled, and people are forced to presume and assume far more often than not. The brand got a second look from a bunch of people, and except for people who continued to think I was now the anti-Chris for having conducted an experiment in marketing on a – gasp – marketing blog, life went on. Some rattle their swords and say that I’ve sold out. I’m a big fan of disclosure.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Don’t expect engagement if your content isn’t worth it
    The people who still love what they do are doing their best to create interesting content, whether on Facebook, Twitter, LinkedIn, blogs and other owned channels. 'I get it. Engagement is hard to come by. No matter the platform, brands are competing with every other platform for an iota of time from their target audience, which we all know is so bifurcated these days it’s insane. also know that when it comes to Facebook in particular, there’s always an algorithm change. get all of that. But community managers do bear some responsibility. And that lies in the content. Today.
  • ARI HERZOG  |  THURSDAY, MARCH 15, 2012
    [Blog] How to Synchronize Online Marketing with Offline Sales
    If they don’t match up with your social media or blogging tactics, it can be chaos. The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” In marketing speak, we call that a big hot mess. Hopefully, this can prevent some of that mess from happening. First: Create a Unified Message. But we stared with the most important: Our team.
  • SMTHREE  |  FRIDAY, SEPTEMBER 30, 2011
    [Blog] Just Another Frantic Friday, Episode 9
    Might as well continue the trend and burn off a few more minutes perusing the following…all selected with the personal care and attention you would expect from a random blog on the Internet. The year is three-quarters over! Where the heck did 2011 go? would have loved to be in the planning session for this one. How could a group come to a consensus on this…especially for something you put in your mouth. Worst ad campaign ever. There might be a little chicken-and-egg here. Geo-targeting works for people who are looking for it…kinda. We report, you decide. SMThree.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog] When Your So-Called Friends are Clutter
    If you enjoyed this, follow my tweets at @ariherzog and sign up to receive blog posts by email. 'Joshua Becker writes about de-cluttering the past : Your thoughts tend to dwell in the past as the things around you force your mind to reminisce. Solutions tend to be rooted in the past as the things around you conjure up the same old thought-processes. Additionally, our minds are tied to the past because there is no available space for anything new. Start in your bedroom. An efficient method to reduce clutter in your home is to practice the reverse hanger test. Are you familiar with it?
  • ARI HERZOG  |  MONDAY, SEPTEMBER 9, 2013
    [Blog] What I Want to Do
    If you enjoyed this, follow my tweets at @ariherzog and sign up to receive blog posts by email. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do? Having applied for several vacancy announcements in recent days, I copied the responsibility sections from those job ads and created this image showing which responsibilities appear more often than others. Popularity equals size. It is not surprising that marketing, media, and communications are repeated throughout the ads. hope this is clearer. Productivity branding
  • ARI HERZOG  |  SATURDAY, SEPTEMBER 10, 2011
    [Blog] How a Cardboard Box Pays Tribute to 9/11
    Visit the blog archive to read more articles on new and emerging media. Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. turned down the prospect of sleeping to watch CNN. don’t need to tell you my eyes were glued to that TV the rest of the morning. channel surfed to gain different camera angles and unedited commentaries. was addicted. Las Vegas, Phoenix, Sacramento, Boston. People bought American flags and patriotism ran amok.
  • GEOFF LIVINGSTON  |  TUESDAY, JUNE 7, 2011
    [Blog] Posturing Wastes Corporate Content
    Transitioning style — blogs, videos, social networks updates, etc. Blogging and creating content for popularity can make you “influential&# by certain algorithms. Image by lululemon athletica. Sometimes moving to a conversational medium can be hard. — to serve stakeholder groups can be extremely challenging. This is a legitimate challenge of moving from traditional to conversational marketing. But some marketers ignore the relational value of social content, and abuse these media to posture, positioning for influence and popularity rather than serving. Cooper
  • TWIST IMAGE  |  FRIDAY, APRIL 19, 2013
    [Blog] The Failure Of Social Media
    Quick stunts or a long-term commitment to blogging are creative acts. 'Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. " There is a big lesson in this data. Typically this will include work like: Fix a budget.
  • JEFF ESPOSITO  |  TUESDAY, JANUARY 21, 2014
    [Blog] Content Marketing Trends for 2014
    Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. 'This is a guest post from Alicia Lawrence. . Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved? Here are seven of the biggest trends in content marketing that are gaining momentum in 2014.
  • SOSHABLE  |  SATURDAY, JULY 23, 2011
    [Blog] Tumblr Frustrations: Please Get It Together
    Dear Tumblr: I know you’re growing faster than any blogging platform ever. Mark this down in the “ranting because something just pissed me off&# category. There’s not a whole lot to say and this post will be short. know that you’re working out the problems and that the tremendous service load put onto your free service is on par with the largest sites in the world. know that you handle most situations with class and are apologetic when things go wrong. At some point soon, the patience will run out. When does this end? WordPress doesn’t have these problems.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 11, 2011
    [Blog] 2 Tips to Show Your Online Humanity
    When you add a comment to a blog post, it is easy to write emotionless. It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you record a video, it is easy to avoid looking at the lens. It is also easy to apologize to yourself. There are two easy ways to show your humanity and they involve using other forms of media to socialize. Pick up the telephone. Reach out and call someone. You start the conversation by saying hi.
  • WAXING UNLYRICAL  |  TUESDAY, FEBRUARY 8, 2011
    [Blog] On Lists, Their Importance, And How To Get On One
    If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Comment on their blog posts. Ask them to contribute to a blog post… or profile them in one. forget where I saw it, but there was a comment on a blog post on one of these "big" blogs, which listed the Top X SM people - and it was same old, same old. Blogging doesnt have to look like high school. Oh, one other thing: my blog = my sandbox. Yes, really! You know why?
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] 7 Surefire Social Media Strategies for Your Business
    For example, start a company blog that will have something more to offer than generic news about your business, and publish links to them in appropriate social media. 'Over the past decade social media have irrevocably changed the way we live and perceive life – today an average person will hardly do anything without tweeting about it on Twitter, sharing the experience via Facebook or posting a selfie on Instagram. And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. How To Social Medi
  • WEB METRICS GURU  |  SUNDAY, AUGUST 28, 2011
    [Blog] Review of Social Media Analytics
    Happy to announce a glowing review of  Social Media Analytics   appeared at the  SEMANGEL blog (Gary Angel, CTO of Semphonic.com, who also contributed to Chapters 7 and 8 of my book). Now, when is Gary Angel going to write his book … that’s one I really want to read ( read all his blog posts at Semphonic religiously ). Gary picked up on, perhaps the most salient points I wanted to make in my book, here are some quotes from his review. But that’s really just a small piece of the total effort. Marshall covers A LOT of ground in  Social Media Analytics. No so.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 4, 2012
    [Blog] The Power of Data
    The Power of Data is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data. Make discovery relevant. Solve problems that earn fan loyalty.
  • SPIN SUCKS  |  FRIDAY, APRIL 22, 2011
    [Blog] Gin and Topics: Liars, Doubt, and Trouble
    week or so ago, Beth Harte wrote a fantastic blog post about lying in the corporate world. Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook , through SmartBrief , or because I have (some) kind friends who sent me links. Thanks for the extra support this week – I needed it! I’ll be catching up on all of your stuff!
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog] Behind the Scenes of the DPS Pinterest Strategy: Case Study
    It may get a bit geeky when it comes to the marketing strategies, but trust me: your blog will be better for it. This means that people don’t want your Pinterest account to be an extension of your blog. linked to relevant blog posts in the description. It’s risky and requires a lot of work, but it has the potential to send a massive amount of targeted traffic to your blog. How can you apply this to your blog? If your main goal is to get traffic, you should focus on creating prettier images on your own blog first. Pinterest foundations.
  • DAVE FLEET  |  TUESDAY, OCTOBER 26, 2010
    [Blog] Book Review: Accidental Genius, by Mark Levy
    It’s made writing much less stressful for me, and has resulted in blog posts and presentations taking far less time to prepare. When I first received an email from Beth Harte , asking if I’d be interested in checking out a book on writing, I have to say I hesitated. However, having now finished Mark Levy ‘s Accidental Genius , I have to say it’s proven to be one of the most compelling reads so far this year. Levy’s book walks the reader through a series of incremental steps as it introduces you to the concept of freewriting.
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