THE SOCIAL MEDIA INCUBATOR | MONDAY, OCTOBER 11, 2010
[Blog] Sesame Street Spoofs Popular Campaign
THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, NOVEMBER 3, 2010
[Blog] Is Coach Fur Real? | The Social Media Incubator™
home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Is Coach Fur Real? by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Coach is handling the protest by not arguing with the PETA posts. Copyright © 2009-2011.
THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, MAY 4, 2011
[Blog] Facebook Identity commenting | The Social Media Incubator™
home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Comment as an Admin OR Comment as Yourself on Facebook by admin on May 4, 2011 Are you the administrator of a particular page on Facebook (for a brand or company) and would like to be able to comment on the page as the admin (voice of the brand/company) OR comment on the page as your own personal identity? Thanks, Caroline !
TRADESMEN INSIGHTS | WEDNESDAY, MAY 11, 2011
[Blog] The SmartVan’s ‘Cool Tool’ Contest – Enter to Win an iPad 2
I’m a contributor to a blog that focuses on the tradesman and what’s happening with their vans. They have a promotion going on that might be of interest to some of you. Got a cool tool in your van that you find either absolutely essential or, frankly, just cool? highly specialized, expensive piece of equipment that’s essential to your job? Or maybe a roll of duct tape in the back of your van? Now there’s an easy way to show off your coolest tool and win the world’s coolest gadget in the process! The winner gets an iPad 2! Include your name, company and location.
KYLE LACY | WEDNESDAY, MAY 11, 2011
[Blog] The TechPoint Mira Awards Were Awesome
My Life bloggingI know… I know… I am a little late at posting this story. The Techpoint Mira Awards were on Saturday and I’m just now writing about the awesome event. Gazelle” awards are given to fast-growing startup. companies that have been in business for only a few years, as well as awards highlighting educators and institutions that help. connect technology and learning. The event was awesome and even more important were the friends that won as well. information technology. Check out the other winners from the 2011 Mira Awards. Winners. Xylogenics. AMD Lasers.
PROBLOGGER | MONDAY, MAY 9, 2011
[Blog] How My Blog Landed Me on Yahoo’s Homepage (Twice) in the First Year
Within six months of starting my blog I was contacted by a reporter from CNN. Plus I have a goal to become a millionaire and I wanted to chronicle what I was learning in business to help others increase their net worth too. I was one out of hundreds of new blogs in finance and business, but I really wanted to learn about online marketing and blogging so I figured I would give it six solid months of trying. Here are a few important lessons I learned in my first year of blogging: Lesson #1: Believe your story is awesome, then tell it often. Then my blog.
PROBLOGGER | THURSDAY, MAY 5, 2011
[Blog] A Journalist’s Approach to Blogging
As a freelance journalist and blogger who covers pets and wildlife, I get the same press releases as other pet and wildlife bloggers. I’ve often seen the same press release appear on different pet blogs. What’s wrong with this is that it doesn’t set our blogs apart, and what’s worse is that press releases always praise a product, person, or company. There are thousands of us, and the same can be said of other niche blogs. Since this is a blog, I told my readers my side of the story. Since it’s a blog, my opinions are often evident. An easy out. Michele C.
GEMMA WENT | MONDAY, JANUARY 10, 2011
[Blog] Free social media strategy ebook
As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].
GEMMA WENT | MONDAY, FEBRUARY 21, 2011
[Blog] Are You a Sizzling Taco or Going Down in Flames?
Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011
SOCIAL WAYNE | WEDNESDAY, MAY 4, 2011
[Blog] How to Use Peter Pham’s iphone Color™ app – infographic
How to Use @Color – Namesake Blog. When your iPhone app become so cool that it users/fans create an infographic providing examples how to use it then you’re on your way to something great… right? Either way, it’s what the guys at Namesake has done. Namesake created “The New Party Crasher: How to Troll using Color infographic of Peter Pham’s smart phone app Color ™. If you’re not familiar with Color, it is a location-aware social application that allow users to take a photo of what’s happening around them. Have you used color yet?
STEPHEN P SMITH | WEDNESDAY, MAY 4, 2011
[Blog] Links for 2011-05-03 [del.icio.us]
Free Social Media Strategy Content | Geoff Livingston's Blog
CHRIS BROGAN | MONDAY, MAY 2, 2011
[Blog] Sponsored Post – My Big Break
Maybe you feature them in whatever platform you have, your newsletter or your blog. The following post is a Sponsored post for American Express OPEN, as part of their Big Break for Small Business program. There’s a contest involved. Swing by Visit FaceBook.com to see the deal. NOTE: The thoughts and opinions of this post are mine and are in no way vetted or edited by any other entity. My Big Break. When people see success, they don’t often think about all the curves in the road that bring one to that place. You Have to Be Ready. Giving Back. That’s how it works.
SOCIAL MEDIA STRATEGERY | SATURDAY, APRIL 30, 2011
[Blog] Everyone’s on Facebook, Why Aren’t They on the Intranet Too?
In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. Not only that, but if leadership is noticeably absent from the blogs, discussion forums, or communities created in the new platform then they are not reinforcing the use of the tool by modeling the behavior they expect to see – the employee thinks, ‘well the boss doesn’t use it, why should I bother to learn how?’. 4. Social Media is Fast. Photo Credit: Flickr, myretailmedia. There has also been a substantial move to mobile technology.
LAUREL PAPWORTH | THURSDAY, APRIL 28, 2011
[Blog] June 2011: Social Media Course computer based
Building a social media website, blog, shopping site using free tools. Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. The Dates: Brisbane, Tuesday 21 June BOOK HERE. Cost of the social media class.
PROBLOGGER | THURSDAY, APRIL 28, 2011
[Blog] 31 Days to Build a Better Blog – Price Rise Imminent
It has been around 2 years since 31 Days to Build a Better Blog workbook launched and in that time thousands of bloggers have taken the challenge to improve their blogs over a month. If you’re not sure if the eBook is for you check out the 31 Days to Build a Better Blog page for further details of what it’s all about. Post from: ProBlogger Blog Tips. 31 Days to Build a Better Blog – Price Rise Imminent. At the present price of 64 cents per day it is almost laughable how cheap its been. ProBlogger Site News
MOBILEGROOVE | FRIDAY, DECEMBER 17, 2010
[Blog] IMPACT: Your Essential Mobile Read for 2011; Why Next Year Will Rock Mobile Marketing
He writes best-selling books, blogs and tweets (with amazing energy and focus) from his home base of Hong Kong. He also speaks at a wide variety of events and conferences across 50 countries and all six inhabited continents (which is why he often blogs and tweets from airplanes to keep us in the loop). Just this summer Tomi’s blog passed the one-millionth visitor, showing that Tomi is a main attraction in mobile. These days everyone claims to be an expert. With so much hyperbole, it’s important to know who the real industry experts are.
MOBILEGROOVE | SATURDAY, DECEMBER 25, 2010
[Blog] Happy Holidays! Tomi Ahonen Lists Top Mobile Trends; Why Symbian Rules & M-Education Transforms
We also discuss Tomi’s recent response to Robert Scoble (via his blog Communities Dominate Brands ) and why Tomi can be so sure Nokia will maintain it’s global lead (even though Tomi openly admits Nokia is “invisible in the North American market). We wrap up 2010 with a special holiday edition of the Mobile Groove podcast looking at the mobile stats and trends that really matter with mobile author and authority Tomi Ahonen. Nokia’s image issues. Tomi’s word to developers reading this post or listening to the podcast: do the math. Top 3 trends.
MOBILEGROOVE | THURSDAY, JANUARY 13, 2011
[Blog] Five From Five: Mobile Augmented Reality Apps & Face Recognition Gain Traction
In addition to his role in the mobile industry, Lester also blogs about trends and developments impacting AR at Augmented Planet. Lester Madden is third in our series of five innovators in mobile Augmented Reality (AR) stepping up to offer 2011 predictions. Lester is a hands-on developer and executive whose work (at companies including Microsoft, Symbian and Nokia ) has helped catapult AR to the top of the industry agenda. Lester is currently working at mobile operator Orange. Some good news for mobile developers eager to get involved in mobile AR. This didn’t happen.
MOBILEGROOVE | FRIDAY, FEBRUARY 4, 2011
[Blog] New Devices & Content Formats; What Should Mobile Marketers Do About The Daily?
“The magic of great newspapers — and great blogs — lies in their serendipity and surprise, and the touch of a good editor. The Daily launched in the U.S. this week, complete with the hype we’ve come to expect from Rupert Murdoch’s endeavors and the reach of content and personalities from within the News Corporation empire. With typical bravado and fanfare, The Daily has burst onto the scene with a mission to provide the best news experience possible. The twist: it seeks to combine world-class storytelling with the unique interactive capabilities of the iPad.
MOBILEGROOVE | FRIDAY, APRIL 1, 2011
[Blog] Apple Likely Has Last Laugh (Again); Google’s In-App Payments Could Change The Game
In fact, IDC was ridiculed on blogs and Twitter for its unbridled confidence in Microsoft’s ability to turn things around and close the gap to its rivals. If Apple is anything, it is unpredictable. I’ve been quite amused this week by the pundits and industry analysts who claim Apple will delay the introduction of the iPhone 5. have to wonder where they have been (or how well they really know Apple). Steve Jobs likes a little drama (and fun). Cases in point: the introduction of the iMac and iPod. The invitation said the focus of the show will be iOS and Mac OS. Then the speculation began.
SAMIR BALWANI | TUESDAY, APRIL 26, 2011
[Blog] 7 Simple Fixes for Your Small Business Website
Update Your Blog Often. Update Your Blog Often. Having a blog makes this process really easy. brand blog is an extremely powerful tool for marketing your business online. If you don’t have a blog already, it’s really simple to add one. Check out WordPress as a free blogging solution that can easily be added to your current website. Why Your Small Business Needs an Active Website and Blog. When I hear “business website” I think “business storefront”. To me, both are synonymous. Would you leave your stores’ windows shattered? Build a Contact Form.
SOCIAL MEDIA CITIZENS | SATURDAY, APRIL 23, 2011
[Blog] Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen
When adding the network address, make sure that you have a custom username so it is easy for the recipient of the card to read and then type into their browser. 3. Add to Your Website and Blog : One of the best ways of promoting your social networks off-site comes courtesy of the networks themselves. May have plug-ins that are free and easy to add into the structure of your blog and website. These allow people who are visiting your blog/website to easily engage with you on the social platforms WITHOUT leaving your site.
SOCIAL EMAIL MARKETING | WEDNESDAY, APRIL 20, 2011
[Blog] “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents
TAYLOR MAREK | WEDNESDAY, APRIL 20, 2011
[Blog] How To Get Customers From Google, Facebook, and YouTube In 2 Steps
Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTubeHere is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. 1. Make a Youtube Video 2. Ask to post on.
THE WAY OF THE WEB | TUESDAY, APRIL 19, 2011
[Blog] I’m still here…
But it does mean that I’ve got a stockpile of things to write about when I get the chance to sit down and blog again, so it’s almost like a holiday in terms of recharging my creativity here. Blogging Dan Thornton clients jodanma marketing projects thewayoftheweb WritingIt may not seem like it, but I’m still here! Just some of the multiple dinner sets currently rotating at high rpm include: 1 big client contract coming to an end – already had one team member say I’ve made their job much easier, which is nice. Some business admin stuff.
DANNY BROWN | SUNDAY, APRIL 17, 2011
[Blog] Sunday Brunch – Improving Your Google Traffic
Today’s question is from Gini Dietrich , CEO of communications firm Arment Dietrich and owner of the popular Spin Sucks blog. Our number one driver is Twitter, then Facebook, then Networked Blogs, then Hootsuite, and THEN Google. Sunday Brunch – Improving Your Google Traffic originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Julius Meinl coffee house in Southport, Chicago, is Gini's favourite Sunday Brunch place. We use the SEO all-in-one-pack and SEO Scribe.
DANNY BROWN | SATURDAY, APRIL 16, 2011
[Blog] Immitation or Inspiration?
originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. There’s a lot of buzz online at the minute about a video doing the rounds from U.K. online content specialists Purplefeather. In the video (seen below), a blind beggar is struggling to get people to put money in his tin. They see him, but most walk by. Then a girl walks by, sees the man, looks at his sign and has a brainwave (I won’t spoil it in case you haven’t seen the video yet). This post contains a video.
THE WAY OF THE WEB | FRIDAY, APRIL 15, 2011
[Blog] Open chance to talk at TED
There’s more details on the TED blog , but basically you upload a one minute video to Youtube or Vimeo, and then enter via an online form. This is rather cool. If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. And now there’s the chance for anyone to audition their own idea for a TED talk by April 25th. Crowdsourcing audition open ted talks vimeo youtube
CITIZEN MARKETER 2.1 | THURSDAY, APRIL 14, 2011
[Blog] 2 Minute Recap from Bricks & Mobile 2011 Conference
p.s. If you didn't see it, I wrote a blog post framing some of the topics we covered during our panel at B+M. A couple of weeks ago, I was lucky enough to speak at a conference called Bricks + Mobile up in Chicago. The focus of the conference was the state of mobile technology, how companies are tapping into the power of the untethered device and where all of this goodness is headed. Thanks to Kelly Stickel (the conference producer) and Tim Hayden (our panel moderator) for inviting me! lbs mcommerce tim hayden bricks and mobile
PROBLOGGER | WEDNESDAY, APRIL 13, 2011
[Blog] Are You Protecting Your Blog’s Most Valuable Asset?
Are you protecting one of the most valuable assets of your blog—your email list? The majority of us rigorously backup the content of our blog, but do we give the same thought to our email lists? Over the months and years, your list has slowly grown because of all the work your have done creating quality content on your blog and sending great newsletters. Even though your list is one of your most important blog assets, I bet many of you don’t back your list. Post from: ProBlogger Blog Tips. Are You Protecting Your Blog’s Most Valuable Asset?
SOCIAL MARKETING FORUM | TUESDAY, APRIL 12, 2011
[Blog] Tips on Fighting Blogger’s Block: Re-Blogging is Not the Answer
Blogging blogger blogger's block blogging Inbox Group Scott Cohen tips & tricksScott Cohen from Inbox Group offers some tips on how to handle "blogger's block".
AKAMAI MARKETING | WEDNESDAY, FEBRUARY 11, 2009
[Blog] The Wells Fargo Debacle.how to get around it
Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. So, if you think that because you are in the sponsorships arena, not the incentive arena this won’t effect you, guess again. As a tax payer, I can’t help but be outraged. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. They have to be smarter. Together.
AKAMAI MARKETING | MONDAY, MARCH 9, 2009
[Blog] The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.
Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The result? Marriott Hawaii bookings are up 40%.
AKAMAI MARKETING | MONDAY, MARCH 9, 2009
[Blog] Jack Welch supports events and their business uses.
Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved
AKAMAI MARKETING | THURSDAY, APRIL 30, 2009
[Blog] Twitter-ups the future of events, sponsorship and event marketing
Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Everyone is doing it. Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. They just won’t go away, despite the trendiness of the web. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person.
AKAMAI MARKETING | SUNDAY, JUNE 28, 2009
[Blog] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. As a child, I never got sick of that song…and even today, I remember it when strolling down the aisles of the grocery. Who says ad dollars aren’t worth every penny?! Put it in perspective. Smart. doubt it.
LAUREL PAPWORTH | MONDAY, APRIL 11, 2011
[Blog] Online Community Manager – Social Media Business
Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! I ‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!)
GAURAVONOMICS | MONDAY, APRIL 11, 2011
[Blog] PTI Story on the Love-Hate Relationship Between Celebrities and Social Media
While Facebook and Twitter are the preferred platforms for celebrities globally (along with Sina Weibo in China), celebrities are also experimenting with entertainment check-in services like Glue and Miso in the US and voice blogging service Bubbly in India and Japan. Bubble motion is one such company which has launched a voice-blogging social network built for the mobile phones, he points out. I was recently quoted in a PTI story on the love-hate relationship between celebrities and social media. “Am I sensing twitter fatigue? Or is it just ME ???
WEBBIQUITY SMM | MONDAY, APRIL 11, 2011
[Blog] The Social Media Monitoring Metric We Need, But Can’t Get
The company has run sleazy ads during the Super Bowl and on Parsons’ blog for years, yet it has grown consistently despite (because of?) Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. And real important. Good social media marketing creates positive karma.
THE WAY OF THE WEB | SUNDAY, APRIL 10, 2011
[Blog] Social network commerce and referrals: Rubbish in, rubbish out?
Stumbleupon, Reddit, and several others), and some have never appeared to my knowledge (I’ve yet to see someone appear on this blog via Foursquare for obvious reasons). Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. The first was a study by ForeSee Results , which showed that 1% of website referrals came direct from a social networking url, and that’s after a survey of 188 websites and over 295,000 responses from individual consumers. Rubbish in, rubbish out?
GAURAVONOMICS | SUNDAY, APRIL 10, 2011
[Blog] Tweeterai #6: India’s Heart Might Beat for Anna Hazare, But India’s Heart Still Bleeds Blue
Thankfully, I can post the unpublished columns on my blog, so it doesn’t feel like a total waste of time. The Tweeterati can’t stop talking about author Chetan Bhagat (@ chetan_bhagat ), who wrote a blog post urging people to write “ Mera Neta Chor Hai ” (my politician is a thief in Hindi) on their forearm to spread awareness of the campaign beyond the English-speaking elite. I am in week six of writing my Tweeterati column on Twitter and popular culture for Mail Today and I’m finding that writing a weekly newspaper column is a tricky affair.
JOSH S PETERS | MONDAY, MARCH 7, 2011
[Blog] My first week at The Search Agency pt 1
If you’d like to find out more about TSA checkout their Site , blog , or follow them on Twitter. So here it is. The end of solo work and the beginning of a new chapter in my career. It’s exciting and a little bit scary too because now there’s more at stake when it comes to client interactions. Success or failure no long just affects me and my client, it now affects an entire company full of people. This is the first week here where I’ll be working on clients the whole time so it’s what I consider my real first week. About The Search Agency. via bus).
JOEY STRAWN | SUNDAY, APRIL 10, 2011
[Blog] Joey Rewards Leader Board – March 2011
Near the end of last month I introduced The Joey Rewards Program. I’m sure many of you thought it was an effort in futility, but I actually did keep track of comments and shares and am proud to introduce a new feature on the blog: The Joey Rewards Leader Board! To think that I met most of you less than a year ago makes me appreciate the ability to connect with you via this blog and beyond. I am thankful for each and every one of you, more than you can possibly know. Blog blog engagement blogging help Digital Personality Joey Rewards points structure
DANNY BROWN | SUNDAY, APRIL 10, 2011
[Blog] Success Stories and the Question of Scale
Success Stories and the Question of Scale originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Success is a funny thing. It means you’re doing something right, and that people are enjoying your product, service or (possibly more importantly) your knowledge. They’ve joined your tribe and they want to help you grow. Success also means that where you started probably isn’t where you are now – your garage band has moved into a recording studio.
JEFF ESPOSITO | SUNDAY, APRIL 10, 2011
[Blog] A look back – bear with me
Thirty years ago today Patricia Stefanczyk gave birth to a 10 pound bundle of joy that has grown up to give you this blog. [link]. Looking back there were a lot of good times, but a lot more left in the tank. So bear with me as I make this my song of the day.
FEVER BEE | SATURDAY, APRIL 9, 2011
[Blog] Can Your Agency Share Examples Of Great Communities?
My only rules are: No Facebook pages, Twitter following or blogs. I did a disservice to agencies when I suggested they can't develop online communities. stand by the core of my argument I believe that it's best for the organization to develop their community themselves. However, there are some fantastic agencies out there. So lets find them. In the comments below submit examples of communities your agency has created on behalf of your clients. Getting a big audience isn't a community. The community must have high levels of interaction between members.
TWIST IMAGE | FRIDAY, APRIL 8, 2011
[Blog] Six Links Worthy Of Your Attention #42
"For anyone trying to get things done fast, this blog post from the guys at 37 Signals is a good reminder not to accept conventional wisdom, and to really consider what you're trying to accomplish. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The many conflicts raging around the world -- from violent ones in the Middle East, to less physical, but equally polarized, ones here in North America -- have one thing in common: they're about the distribution of wealth. Where's the balance? Cry havoc! bitcurrent.
THE WAY OF THE WEB | SATURDAY, APRIL 9, 2011
[Blog] Seth Godin’s ‘Poke The Box’…
It’s a project that I wholeheartedly support as an example of someone going out to do something different and disruptive, rather than just talking about it… My review of Poke the Box by Seth Godin: Like most people with any interest in digital marketing, I’ve been reading Seth Godin’s books and blog as a fan for several years now. For instance, he’s avoided Twitter for various reasons and disabled comments on his blog, but was actively involved in a closed social network created for purchases of his Tribes book, for example.
HARP SOCIAL | FRIDAY, APRIL 8, 2011
[Blog] Everything you Need to Know about Google +1
Following is a comprehensive list of information regarding Google's new feature: Blog Google SEO Social Media & SEO Tools and Resources Word of Mouth Marketing +1 and SEO Everything you need to know about Google +1 Google plus one Google's +1 What is Google +1? You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. What you need to know about Google +1
THE WAY OF THE WEB | THURSDAY, APRIL 7, 2011
[Blog] Lessons to learn from Blekko and T-Shirt marketing
If you’re interested in playing around with data and search, then it’s definitely worth checking out, but the important thing for this article is in the picture: It’s a picture of a T-Shirt sent to me by Blekko. I can’t remember where I first saw their offer mentioned (Possibly Reddit ), but if you emailed them via an address listed on their blog, they offered to send a T-Shirt and a cool little trading cards booklet which I can’t find to photograph right now. Say 25% of the T-shirt recipients are like me and have a blog. How lovely and fluffy right?
SPIN SUCKS | THURSDAY, APRIL 7, 2011
[Blog] PR’s Problem Is A Familiar One
Jon Buscall has recently blogged, twice, about how web designers are a problem. Neicole blogs at Coherent Social Media. Neicole Crepeau is a partner in Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training. I don’t have to be a PR person to know that the debate over PR and its definition is the same debate that other disciplines have had, with much the same resolution. PR Is More Than A Title. Take a title from my industry: “Web Designer.”
DANNY BROWN | THURSDAY, APRIL 7, 2011
[Blog] The Cautionary Tale of Balderdash and Hogwash
The Cautionary Tale of Balderdash and Hogwash originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart. So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION). Seeing that there was a market for people looking for information, Balderdash and Hogwash decided that their brand of FICTION was just what the world needed.
PROBLOGGER | THURSDAY, APRIL 7, 2011
[Blog] Google’s Panda Update—the Lessons I Learned
Things were going well over at my fitness blog. I was not an A-lister, but traffic was steadily increasing. I was starting to get ranked for several lower competition keywords. Regardless, it seems this was enough to have my blog slapped with the “content farm” label. I’ve bowed to the Google gods and removed the “duplicate content.” Lesson #2: Blog as if no one is reading. Blog as if everyone is reading. enjoy blogging about it, regardless of how many (or few) read my posts. Post from: ProBlogger Blog Tips. Organic traffic was improving.
JACOB MORGAN | THURSDAY, APRIL 7, 2011
[Blog] Implementing Enterprise 2.0 for the Federal Government Part Four: More Obstacles
This is part four in a multi-part series on how the federal government is implementing Enterprise 2.0. This was done through extensive interviews with Booz Allen Hamilton who has led many of the efforts for various Government agencies. The full series on Enterprise 2.0 for the Federal Government (which includes additional information and specific examples) can be downloaded (registration required) for free. I recommend that you start with the first post: Implementing Enterprise 2.0 for the Federal Government Part One: Business Drivers , the second post: Implementing Enterprise 2.0
PROBLOGGER | WEDNESDAY, APRIL 6, 2011
[Blog] How Bloggers Can Make Money from Brands
Let’s face it, how you make money from blogging is in serious flux right now. How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. This is something I’m exploring: how to help brands that are typically sold in supermarkets sell online on your blogs. Like everyone else, you have blogging friends. Mark Pollard blogs about account planning , digital strategy and being a man.
SOCIALFISH | TUESDAY, APRIL 5, 2011
[Blog] 2011 Q1 Review: SocialFish clients and work
We’re also doing a blog series on the Avectra blog, and submitted proposals for interactive presentations at forthcoming association conferences. It’s time for our quarterly recap of what we’ve been working on. Here’s a review of what we’ve been up to in the first quarter of 2011. Busy as usual! STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. Strategy clients. KITCHEN SINK CONSULTING WORK. THINK TANK.
SOCIAL WAYNE | SUNDAY, MARCH 20, 2011
[Blog] What’s new with TriOut and the Robert Scoble SXSW video interview with a sneak peak at TriOut v3
Originally posted on TriOut’s blog. How time flies in the location space. Just one year ago, Lawrence Ingram and myself held a TriOut launch party at the Research Triangle Park HQ and launched TriOutNC.com. At the launch party we announced our first hyper local check in deals contest. Since then a lot has changed. TriOut has added a sales manager Gregg Morris and anther iPhone developer, Josh Johnson. With version two of our app we decided to open up TriOut for anyone to use in the world but still remain a hyper local focus. We also launched an API and a HTML5 version of TriOut.
ABSOLUTE PA | SUNDAY, APRIL 3, 2011
[Blog] Book Review: Twitter Your Business, Mark Shaw
Having given it a thorough read, I wanted to review it here on my blog. Twitter Your Business, Mark Shaw. If you’re a regular here you will know I’m a big fan of Twitter as a marketing tool, and when I heard that UK Twitter expert, Mark Shaw, was writing a book on the subject I was immediately interested. It was in the very early stages of the book’s inception that he got in touch and asked if I would be a case study. didn’t hesitate – it was an honour to be asked and a great opportunity to tell my story about my Twitter successes! Review. 10/10. My story.
PROBLOGGER | FRIDAY, APRIL 1, 2011
[Blog] Why Mom Didn’t Make it as a Blogger
This is exactly the mentality my mother had when she began her own blog. Having seen myself making $10,000 a month with a video gaming blog, my mother thought that she could try her luck at it as well. To her, yes, blogging was fun, but it was too much like a job and she still had a little one to take care of at home. If this sounds like you, stick around because I’m going to show you how to be successful with your blog traffic. Me: Mom, you need to read other blogs and forums, then post comments on them. Post from: ProBlogger Blog Tips.
PROBLOGGER | FRIDAY, MARCH 25, 2011
[Blog] Understand Your Site’s Traffic
When people arrive at your blog, they’ve all come from somewhere on the World Wide Web. What they are likely to do, if they haven’t already, is to get more involved in your blog by joining your various social networking groups and subscribing to your blog feed. Also, users coming to your site as direct traffic are the most likely to leave comments on your posts, because they want to try and shape their favorite blog a little with their own personalities. Post from: ProBlogger Blog Tips. Miscellaneous Blog TipsSearch engine traffic. Direct traffic.
JEFF ESPOSITO | FRIDAY, MARCH 25, 2011
[Blog] Five for Friday
Instead of taking advice from folks that said look at the genius of Charlie Sheen, I am taking a small break from the keyboard to recover and handing over the keys to some good friends who will offer you some awesome content that you should check out and be sure to follow them and read their blogs as well. What’s happening everyone? I am hoping that you are in a better place than I am right now. Yesterday morning I went under the knife to get my shoulder repaired and am now pretty heavily medicated and will be for the next week or so. Is a dirty mind a sharper mind?
STEPHEN P SMITH | TUESDAY, MARCH 22, 2011
[Blog] 2011 Survey
My intention for this blog is for it to be a channel for helping people learn about improving their Productivity skills and practices in order to have a better life. In order to better serve this audience and community I would like to ask that you take a few minutes to complete a short survey. have a lot of ideas and areas of focus that I would love to address, but I need your help in orienting ourselves in the right direction. Business Development and Personal Development go hand-in-hand and I want to make sure that I am offering the best return on the time that you invest here.
GEOFF LIVINGSTON | TUESDAY, MARCH 22, 2011
[Blog] Listening Is Key, But Don’t Forget Your Research
Let’s rethink engagement as a process that begins long before you post a comment to someone’s blog or show your face on Twitter. Which blogs are receiving comments and tweets? As you dig into the content you identify through monitoring, you’ll start to discover the content producers (whether it be through Twitter, a blog, traditional media or another social platform) who are mentioned most frequently, get the most comments and responses, and are producing content that is being shared by others. by Heidi Sullivan. Stage actors have an old, if somewhat crude, joke.
STAY N' ALIVE | SUNDAY, MARCH 6, 2011
[Blog] Twitter Misleads. Bloggers Take the Bait. About that Facebook vs. Twitter Infographic.
The deception stems from a report by Biz Stone at Twitter's Chirp conference that Twitter has 105 million users. It appears that in the last day or two many of the most popular tech blogs on the internet are taking the bait, including at least one blog that focuses specifically on Facebook , reporting an entirely inaccurate infographic, with absolutely no clarification in the matter. Back in April I shared how Twitter was misleading the media and its users into thinking the numbers it was reporting were comparable to Facebook's.
STAY N' ALIVE | SUNDAY, MARCH 6, 2011
[Blog] This Isn't the Microsoft it Used to Be - My Full Circle Journey and Why I'm Back Again
Image via CrunchBase You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. I still feel that way about my old Xbox 360. It was a piece of junk. I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. My old Xbox 360 died 4 times and they still weren't willing to give me something better. Simply amazing.
STAY N' ALIVE | SUNDAY, MARCH 6, 2011
[Blog] Want to Give me a Christmas Present? Please Like This.
This will be one of the greatest gifts you can give to me this season, and even great would be if you could blog about it and share it to your friends as well. Again, here's the link - just click "like" on the following page: [link] To help, here is a box you can use to like it (just click "like" here!): If you'd like to share this like button on your blog, just copy and paste this code: Homelessness United States social Facebook Philanthropy utah Changing the World salt lake city christmas Food bankThat's why I'm supporting the Utah Food Bank this Christmas.
STAY N' ALIVE | SUNDAY, MARCH 6, 2011
[Blog] to End Poverty
I'll be announcing that shortly on this blog, and I hope to recruit volunteers to help with it at the Conference. If you come for anything, be sure to come for that, as I'm sure it's likely to turn heads. If you're wanting to do something good on January 21st and 22nd, save the date, book a flight and a hotel, and come to Utah for what is certain to be an unprecedented event. The lack of precedence is perhaps not just because of its potential to make a big dent in poverty and homelessness, but perhaps also that it's being organized by a High School Senior. Will you please join us?
STAY N' ALIVE | SUNDAY, MARCH 6, 2011
[Blog] Looking for a Facebook Internationalization Wordpress Plugin
[caption id="" align="alignright" width="144" caption="Image via Wikipedia"] [/caption] As I'm writing my book , I've come to realize that a good portion of you that visit here speak another language. In fact, Bahasa Indonesia (Indonesian), Facebook's 2nd largest market (Indonesia, with over 200 million population), just so happens to have a high ranking in the readers of this blog as well, at least amongst those of you who are Facebook users. Then I had a better thought - Facebook has its own crowd-source Translation product, Facebook Internationalization. Auto-load on scroll plugin?
STAY N' ALIVE | SUNDAY, MARCH 6, 2011
[Blog] FamilySearch.org To Discuss Living/Dead Relationship Technology With New RootsTech Conference
Even more interesting to me is the technology that can make finding and exploring your heritage even easier. As a former employee of OneGreatFamily.com , a former Consultant for Ancestry.com and FamilyLink.com , and a current employee of the LDS Church (who owns FamilySearch.org ), I think my passion has shown over the years. In fact, I even have mockups from before Facebook was popular on a way to take my previous Open Source project, Jeans (the original platform for this blog, in fact - click to see my very first post!), to become a Family-oriented Social Network.
STAY N' ALIVE | MONDAY, MARCH 21, 2011
[Blog] The HB477 Working Group and Making Utah a Little More Open
will be blogging along the way. The press release just went out. I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. I'll be among other notables such as Phil Windley (CTO, co-founder of Kynetx and former Utah State CTO, founder, Internet Identity Workshop ), who are all experts in this field of open standards and technologies. This is a great move for the state of Utah. Facebook's core focus, and value, is surrounding privacy. Yes, I'm happy to share.). automate my privacy. intend to eat my own dog food.
SAYING IT SOCIAL | THURSDAY, MARCH 17, 2011
[Blog] It’s Time to Poke The Box | Social Geek Radio
We are digital natives who blog, tweet, take risks, and care about reinventing outdated systems. Tonight on Social Geek Radio ! Seth Godin ‘s Domino Project created a worldwide street team and I am proud to be one of the members of the Domino Street Team. The team consists of individuals who are on a mission to spread ideas to people who care. You can start the conversation by sharing your thoughts on the Social Geek Radio Facebook Page. Then, join us live by calling into the show tonight, Thursday, March 17th at 8pm CT/9pm ET or via the chat feature. See this Amp at [link].
SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010
[Blog] How To Come Up With Great Content Ideas
Ideas for Tweets, Blogs and Other Content. Turn them into tweets, blogs, videos, podcasts , or whatever outlet you feel is important. Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. This is different from just shoving out (whatever) messages to as many people as possible. Providing these ongoing and engaging experiences requires creativity. My last post was about social media being more of an inner game. Creativity is certainly a part of it. Creativity can seem like a daunting, unattainable, fleeting quality to some.
SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010
[Blog] Oliver Peoples Online
In addition to their videos, Oliver Peoples has a lifestyle blog which engages the viewer much like a glossy magazine. Blogs and videos are very simple solutions available to everyone. Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It’s inviting, not pushy.
SOCIAL AND LOGICAL | TUESDAY, DECEMBER 28, 2010
[Blog] Who Knew Paper Towels Could Be This Fun? « Social and Logical
A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands. And what about paper towels? When I was on You Tube the other day, I was struck by this prominent display ad on their home page. I don’t know why, but I clicked it. To my surprise, I really enjoyed watching the video!
SPIN SUCKS | MONDAY, MARCH 14, 2011
[Blog] Why “No Comment” is the Worst Thing You Can Say
Esther specializes in online PR and blogs about home décor trends at The Finishing Touch. Esther Steinfeld is the public relations manager for Blinds.com , the premier online retailer of custom window treatments. Recall a few weeks back when Spin Sucks featured a post called “ How ‘No Comment’ Has Edelman in Trouble. It revealed how both Edelman and Best Buy dropped the ball on having someone on-hand and well-versed to discuss the new video program they were launching. Sure, window treatment-related emergencies present themselves (“I can’t sleep, it’s too bright in my bedroom!”
WEBBIQUITY SMM | MONDAY, MARCH 14, 2011
[Blog] What’s So Funny About Social Media and Online Marketing? 2010 Edition
Top 20 of the Most Hilarious Spelling Mistakes on Resumes and Cover Letters by Resumark Blog. by Graphic Design Blog. Anyone can tweet, post or email a funny or clever link and waste a few minutes of your day. This post is more ambitious: wasting your entire day. Maybe not today. Maybe it would be best to read this post on a weekend. When your spouse or significant other is away. Seriously. Most of these are funny, many are amazing, some are just remarkably creative. Take a break from the marketing/PR grind and enjoy! The Google Toilet by Current. Priceless. ’.
JEFF ESPOSITO | FRIDAY, MARCH 11, 2011
[Blog] Five for Friday
20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. OK – I am not going to lie. This Five for Friday was written out on Tuesday night and I may have missed an article or two. Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Cloning machines are illegal (I think) and just weird.
MY CREATIVE TEAM THINKING | THURSDAY, MARCH 10, 2011
[Blog] Market Successfully In Today’s Interactive Environment
Social Media Attack Plan LinkedIn – Business Development LinkedIn – Branding Where Is B2B Blogging Going? Blogs FaceBook LinkedIn Marketing My Creative Team Online Research Social Media Twitter Web 2.0 blogs content marketing Facebook linkedin planning social mediaI just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing. Please let me know.
PROBLOGGER | WEDNESDAY, MARCH 9, 2011
[Blog] He’s a Rogue … that’s Why He Blogs so Well
In fact I’ve turned it back on itself—I blog about men! Surely we all came into blogging because it was an easy source of income that we could work at from home. What is the secret to blogging well? Any successful blog dominates a niche. Most blogs fail because they wander around the mind of the writer. You do, nevertheless, need to dominate: readers need to see yours as the blog to read, the one that’s hot. How many blogs have you read, and returned to, that don’t have anything to say? Blogs are about opinion. John F.
PUSHING SOCIAL | TUESDAY, MARCH 8, 2011
[Blog] Premise Promises to Make Landing Pages Easy
Even though blogs like Copyblogger offer useful guidance; it’s still difficult to craft a winning piece. While I’ve sporadically used Scribe for blog posts, I plan on using it religiously to tweak pages for Google love. Salesletters and landing pages scare the beejesus out of the most hardy marketers. Even though I have written my fair share the entire process still leaves a knot in my stomach. Here’s why…. Copywriting is hard. Headlines are tricky to write. Leads are notoriously difficult to pin down and the rest of the letter requires frequent tweaking and rewrites. Easy SEO.
ABSOLUTE PA | SUNDAY, FEBRUARY 20, 2011
[Blog] 11 Big Social Media Mistakes
Lots has happened since then and little did I know what effect the micro-blogging site would have on my business. Social Media and Internet Marketing Absolute PA blog business tips social media for business Social Networking Twitter for businessDon't slip on a banana skin! Today is my Twitter birthday – I posted my first tweet 2 years ago. Twitter is what started me off on my journey as a social media savvy VA. expect I always will. It’s been fun though! If you want to find out what your customers want, you’ll want to listen to them. Broadcast your messages.
FEVER BEE | MONDAY, MARCH 7, 2011
[Blog] A Quick Favour
Iwant to know more about the people that read my blog. If you've been reading FeverBee for a while, I'm hoping you can help me. want to know who you are, what sort of communities you're building and what has and hasn't worked for your so far. think we need to get better at sharing this information. If you have a spare 2 minutes, please take this super-quick survey : You can fill out as many questions as you like. Click here to take the survey here. Thank you
WAXING UNLYRICAL | SUNDAY, MARCH 6, 2011
[Blog] Weekly Roundup: Life, Liberty and Poppies
With the recent passing of Frank Buckles, the last known American veteran of WWI , today’s roundup takes a break from PR and social media blather; instead, I wanted to share a few great blogs/posts I found related to the Great War. 1. His letters home to his brother and sister were handed down to his grandson, who used them to compile this blog, exactly 90 years after they were written. 2. Why: similar to Harry Lamin’s blog, this too is a blog consisting of diary entries compiled by the grandson of a WWI soldier – Edward Walford Manifold.
IMAGINE YOUR REALITY | FRIDAY, MARCH 4, 2011
[Blog] Receiving is the theme for March
talk about relationship building on this blog a lot and cultivating trust. Last month’s theme was giving. I was asked by one person why I chose to focus on giving in particular. Wasn’t I already giving and if so why should anyone focus on it more? I do a lot of giving actually, but I think you can always learn something about something you do and choosing to focus on giving as a theme gave me a chance to examine my own approach to giving. Thus focusing on giving helped me focus on how I could give to my networking group and also be more giving in general. What about you?
PROBLOGGER | FRIDAY, MARCH 4, 2011
[Blog] Blogging: It’s All In the Family
started a blog on blogspot just to prove that I wasn’t fooling around. continued to blog on daily basis for the next two years while I was completing my graduation. My first two years’ work brought enough money into my Paypal account that I could start a self-hosted blog on my own. Still nobody approved of my blogging as all that I had earned was already invested back online. Blogging for two years with no earnings whatsoever to show needs patience, and a willingness to ignore the heart-breaking comments from those around me. The struggle.
JEFF ESPOSITO | FRIDAY, MARCH 4, 2011
[Blog] Five for Friday
If you are headed to Austin shoot me a message so we can have an IRL meeting and possibly an interview for this blog. This week was slow as molasses and cold to boot. The good part is that it is Friday and the weekend is here. If you are in the Boston area and want to come and grab beers with me, check out this link. How was your week? Hope to catch up with you on the interwebs next week, enjoy this week’s edition of Five for Friday. Is there a void of advanced social media content on the conference scene? – I love this post from Arik Hanson. But how do we change this?
SOCIALFISH | FRIDAY, MARCH 4, 2011
[Blog] [MUST READ] The Story Behind Red Cross’s Twitter Faux Pas
This is a guest post by Wendy Harman, Director of Social Media for the American Red Cross. We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak). In amongst all the various blog posts about it, we came across this fabulous guest post commissioned by Sean Stannard-Stockton of the Tactical Philanthropy blog where it first appeared. JACKIE: Hmmm. Maybe “Rest assured.
PROBLOGGER | THURSDAY, MARCH 3, 2011
[Blog] Blog for Foreigners Without Getting Lost in Translation
Have you ever considered blogging in a language other than your own? One year ago, when I started Deep Brazil , a blog that shows aspects of my country that are seldom in the media, I had a problem: there was no point in publishing it in my native language, Portuguese. Should you considered blogging in any other language than English? Because of that, several blogging niches are close to saturation. If you decide to start a blog on technology or food, for instance, your chances of succeeding are fairly small. Post from: ProBlogger Blog Tips.
INBLURBS | WEDNESDAY, MARCH 2, 2011
[Blog] Why you should not try to sell with your email marketing
When people subscribe to your email list they expect valuable information. They expect information which can help them to solve their problems for free. They do not expect and they do not want be bombarded with sales pitches. An email list is a very valuable asset for a business and I am sure you do not want to damage or even to destroy this valuable asset. Now you could ask how I can profit from this asset. When I can’t profit from it is only a liability which costs me time and money to maintain, without having any profit from it! So your efforts to generate those leads would be wasted.
MINDJUMPERS | WEDNESDAY, MARCH 2, 2011
[Blog] “American Idol” Lets Fans Vote Through Facebook
This was first announced by Entertainment Weekly blog , where it is also stated by the creator of the show, Simon Fuller, that this is something they have wanted to do for years. Best Practise Cases Social Media American Idol AT&T Engagement Entertainment Weekly blog fans Involvement March 1 online voting TV-show voting through FacebookTweet “American Idol”, which is one of the most popular television shows in the US, has made it possible for fans to vote for the best performers through Facebook. However, Facebook has now made it possible for them to launch this initiative.
WISDOM LONDON | TUESDAY, FEBRUARY 23, 2010
[Blog] Through the Looking Glass: Immerse yourself in another world.
Same with blogs. Which is, perhaps, another looking glass to step through… Kate Spiers is founder and director of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on February 23, 2010 at 2:54 pm and is filed under marketing strategy , wisdom with tags b2b , blog , crm , marketing , relationships marketing. Leave a Reply Cancel reply Blog at WordPress.com. Was it all the same, only backwards? When it comes to our clients’ worlds, it’s worth wondering, and it’scertainly worth finding out. Find out how they feel. And so on. 3.
WISDOM LONDON | SUNDAY, MARCH 14, 2010
[Blog] (un)conventional wisdom: Ian Huckabee « Wisdom London
They include a live feed of updates from Twitter, Facebook fan pages and blogs. What blogs ushered in during the early 2000s micro-blogs have escorted to center stage today: your opinion. *Ian managed to turn around my entire frame of mind last week with a one-line response to an email. I’d told him my day was a nightmare and I got this in return: “Turn it into a dream. We all need friends and collaborators like this. Reply Leave a Reply Cancel reply Blog at WordPress.com. Time to drop the marketing/communications distinction?
WISDOM LONDON | TUESDAY, MARCH 16, 2010
[Blog] Time to drop the marketing/communications distinction? « Wisdom London
Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « (un)conventional wisdom: Ian Huckabee Wisdom London Launch Party: The Verdict » Time to drop the marketing/communications distinction? After a conversation with a colleague last week, I was left thinking about the age-old debate of marketing vs. marketing communications and the distinction between the two. And perhaps the argument is defunct – is it time to redefine what marketing means anyway? You can follow any responses to this entry through the RSS 2.0
WISDOM LONDON | WEDNESDAY, MARCH 31, 2010
[Blog] Brand communications (your secret weapon) « Wisdom London
Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « In pictures: Wisdom London Launch Party, 16 March Five Essentials of Disruption » Brand communications (your secret weapon) This post was first published in March but to round off the final week of our Branding Series, I’ve dusted it off and present it to you once again, in case you missed it first time. I feel so strongly about brand communications – such a critical part of the brand’s personality, style and promise. Who is your market?
WISDOM LONDON | MONDAY, APRIL 19, 2010
[Blog] When #massivefail = opportunity « Wisdom London
Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Hey! Wisdom London is hiring… amazing Account Exec wanted In search of perfection: Why listening and continuous improvement matter » When #massivefail = opportunity When disaster strikes, brands have an unprecedented opportunity to offer the customer service of a lifetime The past week has shown quite unequivocally that the unexpected really can happen, in some cases turning our lives upside down, or at least giving them a good shake-up for a while.
WISDOM LONDON | TUESDAY, MAY 4, 2010
[Blog] Social media strategy: What really matters « Wisdom London
Good email was invented before everything had to show a financial ROI Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « In search of perfection: Why listening and continuous improvement matter Social Media Revisited (and why SM workshops rock) » Social media strategy: What really matters So, I’m developing a social media strategy for really distinctive and exciting online brand. What I mean specifically in this case is the ‘why’ in the strategy – what will social media do for this organisation?
WISDOM LONDON | WEDNESDAY, MAY 26, 2010
[Blog] Wisdom London's World Cup Triumph
Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Social Media Revisited (and why SM workshops rock) Are we now social consumers? And where are the social businesses? Blu-tac As Wisdom-lovers across the country dug out their blu-tac and proudly displayed their World Cup Planner on their office walls, it was clear that football is indeed coming home. The sound of referee whistles and gasps of admiration were audible up to the length of a football pitch away. The team did a great job. Their commitment was amazing.
WISDOM LONDON | TUESDAY, JUNE 1, 2010
[Blog] Are we now social consumers? And where are the social businesses?
To me the boundaries blur – I found the supperclub on a blog, found out more and booked through Facebook, chatted with the chef on Twitter and reviewed the experience that way too. So actually being there in person was like an extension of social media – normal boundaries were brushed aside because we had a shared interest and shared modus operandi. Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Wisdom London’s World Cup Triumph ‘I want doesn’t get’ – or does it?
WISDOM LONDON | SUNDAY, JUNE 13, 2010
[Blog] How to…speculatively build B2B relationships « Wisdom London
Comment on their blog, ask questions Blog about them – use them as an example to illustrate a point, or even as an open letter If you do that, make them aware of it through other channels too Connect via Twitter / FB – follow, comment, direct relevant information to them Strike up a debate, ascertain commonalities (or otherwise) in your viewpoints Bring them good ideas, suggestions, information that may interest them… in other words, value Most of all, be brave. Reply Leave a Reply Cancel reply Blog at WordPress.com. Approach it as an exciting adventure.
WISDOM LONDON | WEDNESDAY, JUNE 23, 2010
[Blog] Life lessons from sporting greats « Wisdom London
Responses to “Life lessons from sporting greats wisdomlondon Says: June 23, 2010 at 6:36 pm Oh, and check out this recent post from Aussie brand gurus Truly Deeply: A lesson in branding from John McEnroe [link] Reply Body Workout 101 Says: June 24, 2010 at 11:39 pm Life lessons from sporting greats « Wisdom London… I found your entry interesting do I’ve added a Trackback to it on my weblog … Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « The Story of Wisdom New Wisdom London Presentation!