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  • SOCIALNOMICS  |  TUESDAY, JULY 8, 2014
    [Blog] 6 Content Marketing Tools Your Brand Should Be Using
    For instance, a fashion brand might create an ÜberFlip hub that features blog posts, videos, photos and other content about a particular collection. 'As more brands recognize the power of content marketing, we’re seeing some awesome new ways to create, curate, discover and share content across the Web. Let’s take a look at six ways your brand can implement some of the hottest content marketing tools now. Curate Content from the Web – LookBookHQ. Smart marketers will combine both original and curated content to engage their audiences. Marketing Automation Platforms (MAPs).
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 12, 2013
    [Blog] Trending Social Media Apps to Look Out For
    Tumblr is another social scrapbook, but with the added attraction of blogging. Much of the Tumblr’s features are accessed from the “dashboard” interface, where blogs and posts appear. 'While most people are familiar with the established social media giants like Facebook, Instagram, and Twitter, there are many newcomers making headway on the social media superhighway. Whether your interest is social, professional, or informational, there are new apps available giving the established apps a run for their money, doing more for less. All for One. With Imo, it’s all-in-one.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 1, 2011
    [Blog] Looking Back at 6 Months of Tweeting
    Sometimes I turn an inspiring tweet into a fuller blog post. The 440 people and organizations I am following on Twitter today is progressively growing. Check my Twitter profile tomorrow and the number will likely be increased. My tweeting is changing. With more people and their updates appearing in my news feed, I tend to click the “reply” button more frequently and press the “retweet” button more often to share noteworthy thoughts and links with my online community. But I wasn’t as active in recent months as I am today. It got boring. sought diversity.
  • SOCIALNOMICS  |  FRIDAY, DECEMBER 26, 2014
    [Blog] 5 Things to Think about Before Launching a Website
    Whether you are going to start a blog or a static site, one thing is certain – in order to succeed you have to provide it with first-rate content. 'In e-business, just like in many other spheres, the success of an enterprise is determined at the stage of planning: no matter how hard you work later on, if you’ve made some blunders in the very beginning all your efforts may go down the drain. Here are 5 things you should take into consideration before you launch your website. They don’t guarantee good results, but make them much more likely. 1.      Domain name. 2.      Hosting.
  • SOCIALFISH  |  TUESDAY, JANUARY 11, 2011
    [Blog] Upcoming social media events in DC
    It’s by the people who published the 2010 Digital IQ Index for the Public Sector that we covered on this blog. Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. As it happens, both are taking place in Washington, DC at George Washington University. So get ready to mark your calendar, and take advantage of the SocialFish discount codes. The Social Graph Clinic DC. Thursday, January 20 from 9:00 am-5:00 pm. Use SocialFish as your discount code before January 15 to save 25%. Featured
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 6, 2014
    [Blog] Why Your Business Needs to Be a FLOP
    tell people all the time, “Look, if you want to have an effective blog. If you want a blog that gets traffic, be somebody’s favorite blog in the world. ” ( tweet this ) Figure out who the people are in the world who will say, “That is the best blog. Of the 500 million blogs out there, that’s the best one.” Promote my blog, promote the webinar, Facebook couldn’t care less. It’s 15 to 20 percent of my traffic on my website, on my blog comes from Twitter. It is called “Do It! June 5. So is sales.”
  • NOWSOURCING  |  TUESDAY, AUGUST 26, 2008
    [Blog] Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
    The research I did on viral content sharing shows that frequent users of social web technologies like Twitter, blogs, and social news and networking sites tend to share online content with more people, more often than those that do not. The same applies to those who read blogs, and use Twitter. An interesting detail of this data is that while frequent users of Facebook and web forums share content with more people and more often in some aspects, generally they’re not as virulent as the users of less-mainstream technologies (with the exception of blog readers).
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 30, 2011
    [Blog] 3 Angles to Create Magnetic Content with the Triangle of Relevance
    For your content strategy or blogging calendar, create a table or spreadsheet with columns for each Triangle of Relevance angle. In my experience, this principle has proved invaluable in planning email subject lines, blog titles, and Twitter posts. Guest post from  Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at  Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. User Interest.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 23, 2012
    [Blog] The Lance Armstrong Effect
    micro blogging. Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event. " The silence online is deafening. He hasn't sent out a message since October 12th. Be open.
  • TWIST IMAGE  |  SATURDAY, JANUARY 8, 2011
    [Blog] The Question Of Quora
    It's also a place that is not limited to 140 characters or being mixed in with a personal profile page or a Blog that sits within a walled garden. When someone asks, "what's the next Twitter ?" " more often than not, there is not a response. Over the past few years the answer has been, " Foursquare , Gowalla or Groupon " until recently. Over the past little while, a new online platform has been gaining ground, momentum and attention. It's called Quora. At it's core, Quora is a question and answer service. Anyone can post a question and anyone can answer it.
  • BILL HARTZER  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Facebook Recovers Typo Domain Names
    As you might recall, if you are a regular reader of my blog, I previously reported about Facebook suing a group of domain name cyber squatters , people who owned typos of the Facebook.com domain name. Most likely a result of Facebook having sued a whole lot of cyber-squatters recently, Facebook has recovered 44 domain names that are typos of the Facebook brand. If you look at the new owner of these domains, they are owned by Facebook: Registrant: Domain Administrator. Facebook, Inc. 1601 S. California Ave. Palo Alto CA 94304. 1.6505434800 Fax: +1.6505434800. acebook.com. acfebook.com.
  • DIVA MARKETING BLOG  |  MONDAY, AUGUST 10, 2009
    [Blog] Digital Networking Turns Pink Slips to Pay Checks
    Through social media tools such as blogs, social networking, online boards people are changing how they interact with each other. People appreciate comments on their blogs, profile walls and Twitter @responses that add value. Your thoughts can be 140 characters a la Twitter, a few paragraphs on your own blog post or short video posted on your Facebook page and YouTube. Cultivating relationships has always played a critical role in business success. This post is dedicated to my dear friends and yours and perhaps you. maintaining those associations. Sometimes less is more.
  • JACOB MORGAN  |  THURSDAY, OCTOBER 23, 2014
    [Blog] How The Motley Fool Became the #1 Company in America to Work For
    Motley Fool Public Blog. Links from the episode: Motley Fool Motley Fool Public Blog Podcast future of work motley fool podcast 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. According to a  new report  by the Conference Board, the New York-based nonprofit research group, some 54.6% liked their physical environment in 1987 versus 56.4% today, and 54.7% liked their equipment in 1987, compared to less than a percentage point more today, 55.2%. What this episode is about and why you should care.
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 1, 2010
    [Blog] “Social Business” Can’t Replace Product Marketing Skills
    At the behest of the queen of successful blogging Liz Strauss , this write-up discusses core business skills — specifically those of product marketing — and how they cannot be replaced with social media savoir faire. Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media&# articles, the real takeaway was social media doesn’t replace business skills. Perhaps a recent example can illustrate the point.
  • WEB METRICS GURU  |  FRIDAY, SEPTEMBER 2, 2011
    [Blog] Social Media Analytics #1 Market Research Book on Amazon Kindle Store and other annoucements
    Another said the book was on her bookshelf, as a reference book that she would consult often – but that it was a little academically dry ( that’s new for me , just shows how subjective and relative attributes are – many people think my blogging is anything but dry, others, think my writing is dry – it’s all how you want to look at it – what your perspective is).  Well, at least for the next hour or so…  my book, Social Media Analytics is the # 1 Market Research (Research Marketing) book on Amazon Kindle.  More details shortly.
  • WEB METRICS GURU  |  SUNDAY, JUNE 27, 2010
    [Blog] Web Journal – Weekend Developments – Cookie Values
    To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! Yesterday, OMB announced new U.S. Government policies on “Web Measurement and Customization&# , rescinding the long-standing prohibition on persistent cookies on Federal web sites. The permission to go forward and retain cookie data is being balanced by privacy concerns.
  • TWIST IMAGE  |  TUESDAY, APRIL 2, 2013
    [Blog] Do Robots Make Better Marketers Than Humans?
    " Through blogs, podcasts, Twitter , Facebook, YouTube , Pinterest and whatever channel you care to think of, brands could connect with consumers and engage them in these conversations and meaningful relationships. On the other side, we have content marketing and native advertising, which is driven by content, sharing, the social channels and more to create a reaction that would be similar to a blog post or a YouTube video going viral. It turns out that human beings are making advertising more complicated than ever before. It isn't. Google is not alone. or even a human being.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] Boost your Yelp Rating…and Your Sales With These Six Steps
    Take some of the reviews and use them as testimonials, note your star status on your website and like from you blog.  Today’s guest post is written by Molli Megasko.  . live in New York City and finding a spot for dinner can be a daunting task.  With about  25,000 restaurants  an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, then look at the reviews on Yelp. The outcome?  It sucked and we vowed to never go against Yelp again.
  • ACIDLABS  |  THURSDAY, DECEMBER 10, 2009
    [Blog] Much promise, many miles to travel — my thoughts on the Government.
    It’s also more than a touch humorous that the report from Australia’s leading financial newspaper, the Australian Financial Review , had to be copy-pasted into a post at the Taskforce blog because of the AFR’s ridiculous and reader-unfriendly paywall. Reply Peter Timmins December 11, 2009 at 11:40 am If you haven’t seen it my blog [link] has plenty about FOI reform and related issues. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration.
  • JEFF KORHAN  |  THURSDAY, JANUARY 27, 2011
    [Blog] What Your Business Needs to Know About Social Graphs
    This is accomplished through the Facebook API, which is a digital handshake that connects your Facebook identity, connections and content with Facebook pages and outside websites and blogs. Are you familiar with the term  social graph ? Can Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web? Here's how - from my article that was earlier published at  Social Media Examine r, where I am a frequent guest blogger. This will significantly help you  be fully prepared when new web technologies are launched.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Blinkist Makes Sure You Always Have Time To Read Non-Fiction
    Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? How to Use Blinkist. minutes per chapter. Conclusion. annually.
  • DREW'S MARKETING MINUTE  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Do you take yourself seriously?
    My thanks to blog reader Amy Roppe for sharing these with me! At McLellan Marketing Group , we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up. In front of our clients. Let them see we have a sense of humor about ourselves. Because they’ll actually enjoy working with you more. No doubt their work is serious.
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 15, 2009
    [Blog] comScore Says Google Leads Internet in Brazil and India
    It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 Blogs Blogger 1 43.7% -- - - Multimedia YouTube 1 91.6% - - - Email Gmail 2 9.7% -- --. India -- Search* Google Sites 1 88.4% - Social Networking Orkut 1 68.2% -- -- - Maps Google Maps 1 63.9% - -- - Photos Picasa Network 1 16.2% -- - Blogs Blogger 1 47.6% -- - - Multimedia YouTube 1 82.8% - - - Email Gmail 2 46.8% -- -- -. comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India.
  • ENGAGE  |  THURSDAY, OCTOBER 31, 2013
    [Blog] Get Real: Why it Pays to Create Authentic Content
    Thanks to the growing abuse of content farms, bogus blog posts and repurposed copy by the less-than-savvy marketers out there, consumers have developed a sixth sense for sniffing out BS and finding what they really wanted: real, interesting, engaging content. '“People can tell the difference.”. That simple statement accompanied the photos below at Senior Vice President of Strategy Andrew Hanelly ’s presentation at the Direct Marketing Association’s 2013 Annual Conference in Chicago last month. But I’m still stuck on the ducks. And who can blame them? What will they need to do? Get real.
  • DREW'S MARKETING MINUTE  |  MONDAY, DECEMBER 15, 2014
    [Blog] Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking
    Though popular quick fixes like Twitter competitions and mass follow and unfollow sessions might prove beneficial as a temporary remedy, Twitter as an SEO tool becomes helpful when worthwhile blog posts, widgets, discount vouchers and articles are being shared on a larger scale. 'As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO! Enjoy this post from Lucas Miller. Enter Twitter, stage left. One of the most basic rules of the SEO industry is that quality content will, in time, lead to conversation flow.
  • STAY N' ALIVE  |  MONDAY, MARCH 21, 2011
    [Blog] The HB477 Working Group and Making Utah a Little More Open
    will be blogging along the way. The press release just went out. I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. I'll be among other notables such as Phil Windley (CTO, co-founder of Kynetx and former Utah State CTO, founder, Internet Identity Workshop ), who are all experts in this field of open standards and technologies. This is a great move for the state of Utah. Facebook's core focus, and value, is surrounding privacy. Yes, I'm happy to share.). automate my privacy. intend to eat my own dog food.
  • PROBLOGGER  |  FRIDAY, JUNE 21, 2013
    [Blog] Blogger to Watch: Torre de Roche talks about her journey to big publishing deal
    was impressed with her self-published memoir and her creative approach to blogging. recommend you check out the blog posts I’ve linked to; her story is really compelling. Before I sold the book to publishers, I learned through my research that agents and publishers look for authors with platforms, like popular blogs. So I began brainstorming blog ideas that would: (a) Fit with the theme of the book, (b) Inspire, or offer the reader take-home value, and, (c) Align with my voice and my self-deprecating sense of humour. Read:  The Trouble With Blogging.
  • EMEDIAVITALS.COM  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Are we seeing a shift in the quality-vs.-quantity content debate?
    Blog Tips for improving iPad usability Blog Researcher predicts iPad will reign over tablet ma. ™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Rob ORegans Blog Are we seeing a shift in the quality-vs.-quantity eMedia Vitals eMedia Jobs Article The next step: monetizing mobile inside and outsid. quantity content debate?
  • ARI HERZOG  |  TUESDAY, MAY 6, 2014
    [Blog] Finding Order in Chaos: Month 5
    Please sign up to receive blog posts by email. Related Stories Finding Order in Chaos: Month 2 Finding Order in Social Networking Chaos No More: Daily Blogging. 'April taught me to follow everyone on Twitter. No, that’s not fair. Jessica, Jonah, and their friends taught that lesson. Nevertheless, I am following more people and things (companies, landmarks, etc.) on Twitter today in May than I did in the past year. small percentage of those I follow are manually added to a list. have many private lists but here’s a public list of social builders , for instance.
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Blog] Real Valley Stories: My First Interview for My First Job
    Editor's Note: Very often, I think much of the personal history that used to consume much of blogging is being lost with less personal updates on companies and trends. am hoping to launch and sustain a regular series called "Real Valley Stories" that discusses my own experiences with work, social and business. This is the first. Your feedback is absolutely appreciated. At the time, I didn't know what direction my career would take - though I had some good ideas. It being 1998, with the dotcom boom accelerating, that's what gained traction. His ominous answer, "Are you walking or driving?"
  • BLOG.SHAREDVUE.COM  |  THURSDAY, OCTOBER 28, 2010
    [Blog] Content Syndication vs. Content Distribution
    Below is a quick synopsis of the difference between the two and the ways they are best used for channel vendors to push content for and to their partners. Syndication Web content syndication is an automated flow of content from one source to infinite locations that allows the initial content creator complete control all versions. It allows a vendor to create a centralized hub or content repository where they can arrange marketing content about products, solutions and other promotions. The content is able to be automatically updated on partner websites without any action from the partner.
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Blog] Top 7 SEO Tips for Small Businesses
    You can include weekly blogs and community activities which can help you keep the audience engaged on your site. Starting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. Also, it is very common to find poorly managed SEO (Search Engine Optimization) campaigns in small businesses. However business owners should also keep these things in mind for their SEO campaigns. Know your audience. The right keywords.
  • DREW'S MARKETING MINUTE  |  MONDAY, JUNE 6, 2011
    [Blog] Do you have a crisis communications plan?
    Be prepared: In today’s 24/7 world with continuous news channels, blogs, Twitter and other on demand media sources – you can’t afford not to be ready long before disaster strikes. …You need a crisis communications plan. If you own your business, you probably have all kinds of insurance. You’ve protected your building, your equipment and depending on your field, you might have errors and omissions, liability or other insurances as well. But 95% of you are missing one of the most vital insurances of all. This safety net could literally prevent the ruin of your organization.
  • DREW'S MARKETING MINUTE  |  THURSDAY, DECEMBER 2, 2010
    [Blog] 2011 trends (part 1 of 4)
    Rather than try and shove all 11 into a single blog post, I'm going to break them up into bite-sized posts and dig in that way over the next few days. Our friends at trendwatching.com spend all day, every day, tracking, watching and anticipating trends that will impact us as consumers, as business leaders/owners and certainly as marketing professionals. They just released their top 11 consumer trends for 2011.  Easier to digest! I've added a question or two after each trend -- to get you thinking about how you could capitalize on it.   2.   3. Trends
  • VIPER CHILL  |  THURSDAY, MARCH 18, 2010
    [Blog] Backstage Pass: How I Do What I Do
    spend most of my time helping other people make money online; mostly through this blog. could call myself a blogger but that suggests I make my living through blogging. To me, a blog is simply the medium I use to share my value. Writing If you’re new here you might not notice that I write around 5,000 words per week for this blog. If you’re writing your blog for everybody then you’re writing it nobody. don’t rely on this site for any form of income and this blog has no schedule so I don’t feel pressured to meet deadlines.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 20, 2013
    [Blog] Free Resources You May Not Know About (for Tradespeople)
    'Today we have a guest blog post by Sandy Bucher, Media Engineer at Sonnhalter, sharing a little-known tip on an easy way to keep up with news in your industry. If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople of all kinds, if you qualify. If you want to learn about the latest industry trends, read about upcoming trade shows or industry events or see new products available, all you need to do is request a subscription from these trade publications. It’s a pretty easy process.
  • PROBLOGGER  |  SUNDAY, JUNE 8, 2014
    [Blog] Theme Week Roundup: Which Tip Will You Put into Practise?
    There are plenty of things you can do to keep your post current on social media, ensuring it is optimised for SEO, how to repurpose it for different channels, how to keep readers on your blog once your post is published, and how to extend your ideas for the future. Publish Your Blog Post Without SEO, and 1000s of Readers Will Be Forever Lost: Rand Fishkin reminded us all that content can stay current after its inital social media push by optimizing it for search. Originally at: Blog Tips at ProBlogger. Which tip resonated with you? We’d love to hear your thoughts!
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 5, 2013
    [Blog] Making Contact: How You Deliver Your Content Matters
    'If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. To read his other articles, check out his content marketing blog or follow him on Twitter @kevinrcain. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently useful. Great, we are all on the same page, right? Not necessarily. Let’s be honest, a few tweets just won’t do. Other Websites You Can Control.
  • SOSHABLE  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Twitter: The New Résumé
    Bundy’s micro-blog expertise recently presented the graduate student with new and exciting way to share news. Former Student Government President at the College of Charleston Ross Kressel faced criticism from several blogs and news organizations after his inappropriate tweets surfaced from the account @CofCPolitico. A graduate student at the College of Charleston with a Bachelor of Arts degree in Public Relations from the University of South Carolina was denied a social media internship with Rawle Murdy, a marketing communications firm in downtown Charleston. You do.”.
  • TWIST IMAGE  |  MONDAY, DECEMBER 26, 2011
    [Blog] The Paradox Of Leadership
    In that last Blog post, Craig Peters ends his thoughts with, "My advice: Calm down. When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? It's also easy to be an armchair quarterback. Chris Brogan just launched his latest business book, Google+ For Business - How Google's Social Network Changes Everything. Let the slightly significant something be absorbed by both the marketplace and the marketplace of ideas.
  • TWIST IMAGE  |  TUESDAY, APRIL 17, 2012
    [Blog] Sharing Is Caring (And Selling)
    When a corporate blogs lack attention or a corporate Twitter feed is not engaging for its followers, more often than not, it's because the corporation is not approaching these media with a sharing attitude. corporate blog. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Can you make money sharing? I'll be back." Share.
  • LOUIS GRAY  |  TUESDAY, AUGUST 30, 2011
    [Blog] Path.To Debuts for Meaningful Career Endorsements
    hopes that its endorsement structure and leaderboards will surface the best and most qualified people at every skill, from product management to blogging. Like Zerply, Path.to starts with the new user pulling in their data from an previously-created profile elsewhere on the Web, and then prompts you to fill out the missing gaps in your profile to better tell the story in the way that you want it to be told, with as much information or as little as you like. Rather than simply listing the places you've worked and the titles you've held at various points in your career, Path.to My Path.To
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Blog] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge. 'Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, Lorna Jane is bigger than Lululemon in Australia and rapidly gaining popularity in the US.
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 17, 2010
    [Blog] A Chaos Theory for Change
    SuzanneVara blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives A Chaos Theory for Change September 17, 2010 | by Tamsen McMahon View Comments Sometimes, when you want to make a change, you don’t know where to start. Not knowing can mean never starting—and no change.
  • BRASS TACK THINKING  |  SATURDAY, AUGUST 30, 2014
    [Blog] How I Balance Personal and Professional Online Today
    Blogging. maintain a few different blogs, which I know isn’t feasible for most people. But since my departure in July, I’ve revived the blog here to focus on my professional perspectives on life online, digital communication, and online marketing. This is the blog you’ll see me share most often in my social streams as I believe it’s the one that’s most in line with what the majority of my community wants to read and see. Wherever I am professionally, I always contribute to blogs there. Earlier if you count much more nerdy things.
  • ENGAGE  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] What Brands Can Learn from the Fashion Industry
    There’s a humanistic element to the images that one can relate to, even on their blog. What I Love : Anthropologie utilizes their social channels to not only promote their products, but also incorporate quotes, food and drive traffic to their blog. 'Often I find myself browsing fashion-related posts on Instagram, Pinterest or a company’s website. Fifteen minutes pass by where I’ve put off whatever needed to be done and become lost in the images and content delivered by the brand. This is what I call great content marketing in the fashion world. Anthropologie. Refinery 29.
  • CONVINCE & CONVERT  |  THURSDAY, SEPTEMBER 22, 2011
    [Blog] Treadmill Desk and Multi-tasking
    can type (I wrote this blog post while on it), create presentations, do spreadsheets, and even write hand-written notes. Here’s video proof of my new treadmill desk. like it a lot. have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure 2.5 miles/day (approximately) whenever I’m home is a net positive. The writing is the hardest part, but it’s not a big drawback for me because nobody can read my writing even if I’m not moving. Too many years on a keyboard, I suppose. affiliate).
  • ADAM SHERK  |  FRIDAY, MARCH 12, 2010
    [Blog] Video Interview: Rupert Murdoch He Don't Like Search So Much
    Related posts: Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards Borrowing Content Was Happening Long Before Blogging Do Google’s Expanded Domain Results Apply to News and Video Listings? Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.
  • SOSHABLE  |  TUESDAY, JANUARY 11, 2011
    [Blog] Reddit vs Digg: A Case Study
    Websites, even tech blogs, have stopped paying attention to them. We’ve been planning on this story for a while but it’s been challenging finding a piece of content that fit the criteria. It needed to be very close to being equally popular on both Digg and Reddit, plus we needed the site owner to be willing to share their analytics data with us. Thanks to our friends at Techi , we found a case study story. Let’s take a look: The Numbers. As you can see, they had the same title and both were submitted to the Politics section. The Circumstances. The Results. Will they?
  • STEPHEN P SMITH  |  SUNDAY, APRIL 1, 2012
    [Blog] What Clients Say About Us
    The first is a review of the Weekly Letters from Todd Jordan: I’ve been receiving the newsletter a few months now and each is more than just a blog post in email. A couple of nice reviews came in over the weekend and I wanted to share them with you. Stephen starts with real world touch points; context is everything here. In one instance he tells us how clients new to social media use with old school marketing approach then walks us and them to a more accurate model. Sound bites. It’s easy to toss out a few sound bites in an email. Creating a newsletter needs more than that. Good value.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 17, 2011
    [Blog] The 8 Most Greatest Tips to Write Unstoppably Killer Headlines Guide Ever
    Nearly a year and a half into making small strides in one of the smallest niches on the Internet—the MILblog (military blog) community—our traffic started going up. We fight each other to write gripping, sticky headlines, clawing over one another with more outlandish declarations of greatness like, “The 10 Tips To Guarantee Blogging Success” or “How to Make A Billion Dollars Blogging, Today!” So when we started blogging, we wanted to avoid misleading headlines, writing only straight-forward, descriptive titles. Post from: ProBlogger Blog Tips. Double what!?
  • TWIST IMAGE  |  MONDAY, SEPTEMBER 16, 2013
    [Blog] Google Glass And The Future Of Wearable Technology
    FM are posting these segments weekly to SoundCloud , so if you''re interested in hearing more of me blathering away, I will post the segment weekly here, on the blog for you to check out. 'Every morning at 7:10 am, I will be a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 morning show. The segment is called, CTRL ALT Delete with Mitch Joel. chom 977 fm. chom fm. ctrl alt delete.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 26, 2012
    [Blog] How to Be the Architect of a Passionate Community
    Being a resource can mean that you focus on sharing relevant content from your industry (this is a great tactic for a new blog or website) or sharing information about your product. How to Be the Architect of a Passionate Community is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management.
  • CREATIVE RAMBLINGS  |  WEDNESDAY, JUNE 22, 2011
    [Blog] How to attract more visitors to your website
    How do you measure the success of a blog or a Website? By the number of visitors it receives. Traffic is essential to the survival of a site. So, what are easy and efficient ways to get it? Provide Quality Content “Quality over quantity” is a motto that should be in every Website owner’s mind. To read more, please click on the title of the article. Social Media advice increase traffic traffic advice traffic tips website
  • GEOFF LIVINGSTON  |  WEDNESDAY, MAY 19, 2010
    [Blog] Meme: Ways to Increase Your Twitter Following Ethically
    In that vein, we have blogged this publicly, and I would like to invite Ike Pigott , Lauren Vargas , John Haydon , Allyson Kapin , Shashi Bellamkonda and Shonali Burke to continue the conversation. Ways to Increase Your Twitter Following Ethically is an interesting title in its own right, because there are so many people seeking to create huge followings on Twitter. Many have been decried for questionable methods. Doing so in a manner that’s community oriented and not spam-like is at the heart of the social media ethos. Zoetica) is a conversation starter on how to do that. link].
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, AUGUST 12, 2010
    [Blog] How We Must Mobile Market To Millennials [PODCAST]
    Home It’s Josip Archives Let’s Talk The Word on the Web How We Must Mobile Market To Millennials [PODCAST] Written on August 12, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save If the title of today’s article seems similar that’s because it is. Last week I wrote an article by the of title, “ Why and How You Should Be Mobile Marketing to Millennials.&#  And since that point last week, I’ve been receiving  some pretty good buzz and feedback. The resulting impact was, well, cool. Of course I was flattered. And of course I did it. She Unported License.
  • BRASS TACK THINKING  |  WEDNESDAY, AUGUST 25, 2010
    [Blog] I Still Believe
    The blog’s tagline here is no accident). Some of them still believe but change their blog focus. Some of them all but quit blogging. For instance, if it wasn't from Twitter, I would have never come across your amazing blog. My blog got me a job way back in 2005, and my best friend met her husband through my comments section. blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Do you?
  • SOCIAL WAYNE  |  FRIDAY, AUGUST 20, 2010
    [Blog] 7 Location Based Apps for Finding Local Businesses – Guest Post by James Adams
    Guest Post from August 16th by: James Adams is a tech analyst who works at an ink supplies store based in England where he covers the latest news in tech, writes reviews of items such as the Epson T0715 and, when he finds the time, posts about design and the media on their blog. James Adams is a tech analyst who works at an ink supplies store based in England where he covers the latest news in tech, writes reviews of items such as the Epson T0715 and, when he finds the time, posts about design and the media on their blog. Foursquare [iPhone, Android, Blackberry, Palm.
  • PROBLOGGER  |  MONDAY, MARCH 11, 2013
    [Blog] 11 Tips to Breaking Bloggers Block Through Solving Reader Problems
    Recently I was speaking with a blogger of a ‘ how to ‘ type blog who told me that he’d been struggling over the last few weeks with coming up with things to write about. It’s not rocket science but almost every time I sit down to write any blog post on my blogs I start off by identifying a problem that I or my readers have and then try to write a post that solves that problem. In my ‘ 31 Days to Build a Better Blog’ eBook  Day 16 is all about solving a readers problem and in it I share 7 ways to identify these problems.
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Blog] Introducing the New Chess Media Group!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! If you recall, our previous site looked pretty much like a blogblog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. So what does this site new mean?  Making E2.0
  • FEVER BEE  |  TUESDAY, AUGUST 21, 2012
    [Blog] Designing The Perfect Newcomer To Regular Journey
    Identify people that have taken actions in the past ( such as blogging, tweeting, participating in comments of blogs, linkedin, facebook groups ) that have shown they have an above level of interest in the topic.  Perhaps the biggest benefit of using your own platform is you get to control the journey from newcomer to regular participant. Facebook, Twitter, white-label software, and even many enterprise platforms don't let you do this.    We've covered this before , but let's try to present it as the 'ideal' journey for a newcomer.   --.
  • SOSHABLE  |  FRIDAY, APRIL 5, 2013
    [Blog] Reddit for Writing
    Original post about Reddit Writing can be found on Wikimotive’s blog titled, “ Writing Reddit.” 'In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. For some of us, this hasn’t been much of a chore. We delight in putting our thoughts down on the page and sending them out for (a very, very small portion of) the world to read. Other marketers aren’t such big fans. How do you find inspiration? So where do I go? Have you heard of Reddit?
  • KIKOLANI  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Web CEO SEO Software Platform Review
    Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. Adding Your Website(s). Analytics.
  • THE WAY OF THE WEB  |  TUESDAY, JANUARY 19, 2010
    [Blog] Digital business needs to be effective more than efficient
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? But it’s damn effective.
  • PROBLOGGER  |  FRIDAY, OCTOBER 19, 2012
    [Blog] Highlights from ProBlogger Event 2012
    started my keynote on Friday by telling the audience about my early experiences as a blogger – including the story of my now defunct printer blog (which I had no passion for… and as a result couldn’t sustain it)! think the attendees appreciated hearing from people at different levels of success in their blog. We also heard from bloggers who had enjoyed a lot of success within 2-3 years of starting their blog. Maybe people tweeted their own suggestions and followed up with blog posts: Bloggie Wednesdays: 50 Things I Learned At the Problogger Event.
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Blog] What Are You Thankful For?
    Although Thanksgiving is not an international holiday, I think it is one during which everyone can celebrate the spirit of thankfulness in three easy ways that is applicable to your personal and blogging lives. Share your thankfulness by email, in a blog post, via Twitter, on Facebook walls, and so on. chance at Blog World to connect with some awesome people that I had only known online before. The BEST blogging community to engage with in the comments, on social media, via IM, and by email. Tags: Blog Updates What Are You Thankful For. What am I Thankful For?
  • CONVINCE & CONVERT  |  SUNDAY, SEPTEMBER 11, 2011
    [Blog] Why Critics of Klout Are Missing the Big Picture
    Yet we’re not writing blog posts about Nielsen being an abomination. Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers.
  • PROBLOGGER  |  WEDNESDAY, JUNE 1, 2011
    [Blog] Is Twitter a Waste of Time?
    The Flowtown blog recommends posting tweets every few hours, not every few minutes, and planning promotions a few weeks out with videos and other links. Originally at: Blog Tips at ProBlogger. This guest post is by Dona Collins of CreditLoan.com. For anyone starting a revolution, or a business, Twitter can be a success. For the rest of the world, it can be a waste of time that doesn’t get the message out to people they want to reach. And for some, it’s no more a bunch of nonsense limited to 140 characters—as this infographic shows. Is Twitter a Waste of Time?
  • LOUIS GRAY  |  MONDAY, NOVEMBER 8, 2010
    [Blog] RockMelt's Social Hooks Put Users In Control Of Invite Flow
    You often see a flurry of posts on blogs or Twitter , or pings via e-mail that amount to "Who wants into Service X? Capping initial access to one's service has long proven to be one of the most successful ways to drive buzz around the product. Today's launch of RockMelt is an interesting tweak on the old model, and a first test of the browser's real integration with Facebook as your social engine. It is not too uncommon for users who gain early access to a product to have a limited number of invites to pass to their friends. have 10 invites!" Should I reward close friends? Family?
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 6, 2013
    [Blog] Employers Can Be More Social When Looking for Help
    You can post the job opening to your Facebook, Twitter, LinkedIn and blog, have friends ‘share’ the posting to their social media sites to get your ad in front of even more potential candidates and even search for the candidate yourself on sites such as LinkedIn. 'Did you know that 92% of employers use social media to hire employees (according to a survey by Jobvite ? The most popular social media tool is Facebook, followed by Twitter as a close second. Using social media to look for qualified candidates is quick, easy and almost always free. Why social media? Photo credit: luc.edu.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
    bad review, critical blog post, unflattering link or an out of control rant from an ex-employee  which shows on the first page of Google search results can have devastating effects for a business, as this can cause click-through rates to plummet and business sales to drop and can often affect search results for years to come. 'Reputation management is a hot topic at the moment as recent articles covered by the Guardian and the Telegraph highlight the importance of controlling business and individual’s online reputation. Digital Footprint Google Search Engine Online Reputation Managemen
  • SOCIALNOMICS  |  TUESDAY, JANUARY 8, 2013
    [Blog] Is Your Online Reputation Getting Too Social?
    In order to do this, make sure you are pumping out plenty of good content in the form of blog postings, customer testimonials, images and videos, press releases and more. As you cross things off your calendar in 2013 that concern your small business, where does making sure your online reputation is secure rank? Unfortunately, too many small business heads don’t take the time to Google their individual and company names, leaving things to chance as to whether there is negative information floating around on the Internet about them. Several of the recommended steps include: 1.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [Blog] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
    Owned media activities include store signage, product packaging, website and blog content, and press releases. More substantial content is better hosted on your owned media website or blog, and integrated into an email marketing program, making use of the unparalleled reach and stability of this granted media activity. 'Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Who controls the platform.
  • JEFF KORHAN  |  MONDAY, JANUARY 31, 2011
    [Blog] A Versatile QR Code Generator
    Just use the Google search in the right column on this blog for QR codes.  . For more, mark your calendar for February 7th to catch a comprehensive article that I wrote for Social Media Examiner , one of the top blogs for small business marketing. This past week I participated in a green industry conference where I had the opportunity to present on a number of my favorite topics of late, which includes QR codes, social graphs and social search, and social media personalization for small business. . That's right, the monetary investment is practically nil. Say no more.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 25, 2014
    [Blog] How to Create a Thriving B2B Advocacy Community
    This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. “We brief them before all of our product releases and we’d like them to blog and talk about the products as well.” 'Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. ” Nick’s grandmother doesn’t want to be left out.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 2, 2010
    [Blog] Help Me Connect the Social Media Economy
    In each issue of the 3-2-1 email newsletter (links to 3 key social media articles; twice per week; sent at 1pm pacific) I’m going to include a link to an available social media job, or the Linkedin profile (or blog) of a potential social media-oriented employee. So, please send me a short email to jobfair@convinceandconvert.com with a link to your online job description (employers), or Linkedin profile or blog (job seekers). “How many people do I need doing this?&#. “Do I need to be listening 24×7?&#. These are queries I hear all the time from companies.
  • ACIDLABS  |  FRIDAY, FEBRUARY 19, 2010
    [Blog] Cluetrains, Conversations, Trust and Openness
    But that js-kit.com is too slow even for turtles, so skipped that after 3 tries and 20 secs wait each (yes it’s Friday night here and I’m exceptionally patient) I absolutely agree to this all, but am currently writing a blog post titled “Global Warming, IT and Christianity – the commonalities&# so I’m really wondering: our entire civilisation is based on fear – can we just change that? Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Community.
  • T2 SOCIAL  |  TUESDAY, JULY 8, 2014
    [Blog] 3 WordPress SEO Mistakes (and How to Fix Them)
    Have you indicated the category(ies) in which your article will appear on your blog? When you first create your WordPress blog, one of the most important things to remember is that it is  not yet completely optimized for search. 'These are a few common WordPress SEO mistakes and some quick fixes to keep them from damaging your pageranks. SEO has become a much simpler task for the average website owner with the advent of CMS platforms like WordPress. Remember Your Alt Tags. ” So what exactly does it mean when an image does not have an Alt tag? Why is this bad? Conclusion.
  • SOSHABLE  |  WEDNESDAY, JUNE 19, 2013
    [Blog] Is Social Media a Good or Bad Thing?
    Calls To Action In Social Media & Blogs Really Work [Infographic]. 'As with so many things in the digital age, there’s good and bad that comes with social media. To ask the question of whether or not it’s good or bad is actually pretty foolish; a meal given to a homeless person is a good act but if it’s loaded with poison it’s a bad act. There are more than 50 shades of gray when it comes to social media. The real question is whether or not social media has had a positive or negative effect on the world in general. For you, as social media been positive?
  • DREW'S MARKETING MINUTE  |  FRIDAY, AUGUST 5, 2011
    [Blog] What should you buy from a social media savvy agency?
    Mechanics: You don’t need to know how to code a blog or customize a Facebook fan page to build one into your marketing activities.  …buy the right help from the right agency. Okay…the other day I blew a fuse about social media consultants selling smoke screens and mirrors.  ( read my rant here ). Which of course begs the question — what SHOULD you buy from someone who actually has an expertise in melding social media into the rest of your marketing efforts?  And yes…at MMG we do all of this but so do many other qualified and competent consultants).
  • STAY N' ALIVE  |  MONDAY, MAY 13, 2013
    [Blog] On My Own Again - I'm Back in the Saddle
    Blogging! miss updating this blog regularly! 'When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. had been on my own for several years at that point and really enjoyed my independence. had no idea I''d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. What will I be focusing on now? My next book.
  • SPIN SUCKS  |  SUNDAY, AUGUST 29, 2010
    [Blog] Are Digital Devices Making Us Less Creative? | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. By Molli Megasko | Email | Print | 10 Comments | In a follow-up to Gini Dietrich’s video post discussing Angelica Colantuoni’s idea of “unplugging,” I thought this article from the New York Times , “ Digital Devices Deprive Brain of Needed Downtime ”, related. 
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 19, 2011
    [Blog] Now THIS is How You Do Video Marketing as a Brand
    An internal blog. In the zeal to create “viral” videos using puppies, puppets, props, and Pow! most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of video  annotations I’ve ever seen. The shoot itself took about 2.5 So far, Life wants it to be more of a slow build through organic discovery. “Did we have an impact?”
  • WEB METRICS GURU  |  SATURDAY, APRIL 23, 2011
    [Blog] Privacy is Dead and Web Journal April 20-22nd, 2011
    Finally, I read in JaTIN’s blog that Most SEOs Feel Google Webmaster Tools Is Not Accurate but I wonder how many have actually tried Google Webmaster Tools in any kind of serious way?   There’s been a furor about the geo-location information collected by default by iPhone running iOS4 and above (see Read Write Web’s – Stalk Yourself: Use R to Analyze Your iPhone Location Data ) because there’s at least two points of view about the information, probably more. That’s scary, at least , to some people. This is a difficult nut to crack.
  • SOSHABLE  |  SUNDAY, OCTOBER 14, 2012
    [Blog] Christians and Social Media
    In this blog post on Conservative Haven , I discuss some of the challenges faced by Christians and offer some advice that has helped me stay true to my faith while still participating in social media. It’s arguably the biggest challenge facing many of us who do social media for a living. The negativity, the cynicism, and the political correctness of social media in general makes it challenging to openly be a Christian. question came through my inbox yesterday that has been rippling through my mind for nearly 24 hours now. Social media is left-leaning.
  • PROBLOGGER  |  WEDNESDAY, JUNE 25, 2014
    [Blog] How to Plan an Editorial Calendar: Webinar
    Originally at: Blog Tips at ProBlogger. 'Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of? In this webinar (available in full on ProBlogger.com ), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting. You don’t want to miss it! How to Plan an Editorial Calendar: Webinar.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 26, 2011
    [Blog] Optimizing Twitter For Paper.li
    today you send out a tweet that includes a teaser line containing a specific keyword phrase and a link to a blog post at Small Business Mavericks. And here’s a hint: They don’t even have to be on your blog! Have you heard of Paper.li ? It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news&# one prints isn’t original content. Despite that weakness, however, it’s becoming very popular. What Paper.li It works something like this. At 8:00 a.m. At 9:00 a.m. today a specific Paper.li Paper.li
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 10, 2011
    [Blog] 5 Immediate Ways To Improve Your SEO
    About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor Your Title/Meta Tags – If all of your Title and Meta tags are the same, then you’ve lost the SEO war. Tailor the tags on every page. Are you using title attributes?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 11, 2011
    [Blog] Small Business Marketing For $600/Year
    About Us What’s a Maverick? Most of the tips are right on target. Unfortunately, I can’t vouch for all of the resources recommended or I might be more bold than that. The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial. We covered most aspects of getting started and ongoing tracking here, with a total 12/mo cost of less than $600! Don’t be snookered.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 15, 2011
    [Blog] Facebook Changes Page Layout Features | Small Business Mavericks
    About Us What’s a Maverick? Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. The downside is it will likely lead to more page spam, but that downside notwithstanding, the positives are a lot better. You had to actively promote those pages.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 28, 2011
    [Blog] Is 'Like' The New Share?
    About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. When users Liked your content all that happened was a link to your article appeared on their Facebook walls, but those links often got lost in the shuffle. This can only grow in number.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MARCH 13, 2011
    [Blog] The New Gamer, Women 25-44 | Small Business Mavericks
    About Us What’s a Maverick? » The New Gamer, Women 25-44 Do you have a 40-year-old mom? Are you a 40-year-old mom? If so, you’re the new gamer according to this article by WebProNews. Social gaming is all the rage and it isn’t teenage boys that are playing. It’s their mothers. So why should you care? Well, unless you’re one of them, you might want to figure out how to use Zynga games to market to them. Last year, it was Farmville. This year, evidently, it is Cityville. Take a play out of the playbook of Bing, the search engine. 55% overall are women. Are you savvy?
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, MARCH 19, 2011
    [Blog] Get Your Own YouTube Channel | Small Business Mavericks
    About Us What’s a Maverick? Are You Getting Bad Real Estate SEO Advice? » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. Really. I’m not making it up. And what makes YouTube such a powerful marketing tool is that you can virtually have your own YouTube channel, sort of like your own TV channel – except, it’s free. All you have to do is set up a YouTube account and start producing and uploading videos. OK, it’s a little more complicated than that. Some channels have thousands of viewers every day.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 22, 2011
    [Blog] Q&A Sites And Competitive Intelligence | Small Business Mavericks
    About Us What’s a Maverick? How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. But I haven’t discussed them in relation to using them for competitive research. They are actually quite valuable for that type of information gathering. If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 25, 2011
    [Blog] Facebook Is Entering The Q&A Market | Small Business Mavericks
    About Us What’s a Maverick? Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. People would update their status with a question, and their friends would answer in the comments. We saw this and began thinking about how we could make this interaction more useful. Let’s see if I’ve got this. Brilliant! Is that a benefit?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 29, 2011
    [Blog] Can You Be Too Personal?
    About Us What’s a Maverick? Current Internet Marketing Trends With Staying Power » Can You Be Too Personal? Online marketers have been saying for a long time that if you include personal messages in your social media, then you’ll be received a lot better by your audience. In other words, don’t be such a fuddy duddy. Business isn’t all ones and zeros. All you have to do to prove this point is to try it. Post a few personal messages for your Twitter and Facebook followers and see what happens. But, be careful. You can go too far. After all, it’s still business.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, APRIL 2, 2011
    [Blog] The Human Side Of Local Search
    About Us What’s a Maverick? » The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. His premise is interesting and it leaves me wondering. He says that Bing can lead in local search by being the “anti-Google.&# I was particularly struck by this paragraph: So spend the money you have wisely by investing in the human side of the Internet. Hire people to be city managers. Let them earn the right to hire more sales people and be entrepreneurial in their market but with the backing of a Goliath like Microsoft.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 8, 2011
    [Blog] Should You Use A Ghost Twitterer?
    About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). Here are some things to think about: Would your audience be terribly upset if they found out that you were using a ghost Twitterer? Do you have a strategy?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 6, 2011
    [Blog] Time To Measure Page Load Speed | Small Business Mavericks
    About Us What’s a Maverick? It is almost near consensus that Google finds page load speed important. recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. If so, figure out a way to speed up your website’s load time. Does geography play a role in load time?
  • PROBLOGGER  |  FRIDAY, NOVEMBER 26, 2010
    [Blog] Inspiration vs. Obligation: the Great Creativity Debate
    Should you force yourself at your blogging, even when you don’t feel the inspiration, or wait patiently for the muse to visit, hopefully before you lose your readers through neglect? After all, blogging is about content, right? As you’re beginning, and getting a feel for either blogging itself, or your topic in particular, you might do well to try to write multiple posts at those times when inspiration strikes. This approach really comes into its own as your blog becomes a longer term project. Post from: ProBlogger Blog Tips. Well, which is it?
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