JEFF KORHAN | FRIDAY, NOVEMBER 26, 2010
[Blog] Small Business Saturday - It's More Than Business
According to the Small Business Administration, 68% of every dollar spent with local businesses stays in your community - being returned in the form of taxes, payroll, and other expenditures. Of course, if you are a regular reader of this blog, you are likely a small business owner or employed by one, so you already knew this. . Small Business Saturday is an initiative sponsored by American Express Open to create more awareness of the small businesses that play a vital role in keeping our local communities economically sound. . How important are small businesses to your local economy?
DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 1, 2010
[Blog] Conversations? Now They’re Just Sound Bites
It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way , comment on blogs, and read newspapers…:). When you get a chance go read Jay Baer’s post titled, Is social conversation a myth ? It’s a quick read, well worth it, and got me thinking. You know what’s cool in a weird, sorta, karma like way? Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. This is one of those moments. Or the lack thereof. Joe Jaffe is right.
JACOB MORGAN | FRIDAY, JANUARY 27, 2012
[Blog] Emergent Collaboration Vendor Review: Atlassian’s Confluence
The core of Confluence feels (and is) very much a wiki and they stayed true to that and with the 400+ add-ons you can really make Confluence do anything you need it to do. A simple way to think about it is a bit like WordPress which at it’s core is a content management and blogging platform that can also be used to build entire websites on. On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Integration capabilities. Support. Pricing.
SOCIALFISH | THURSDAY, DECEMBER 23, 2010
[Blog] W00t! HUGE Congrats to NTEN, recipients of a $1.1m grant from Google
According to the accompanying blog post (which includes reactions from some NTEN members), Executive Director Holly Ross says: From our point of view, this is not just an investment in NTEN, it’s an investment in our entire sector. If you haven’t heard yet, check out this amazing news from our friends at NTEN, the Nonprofit Technology Network: NTEN Receives $1.1 With this support, we can provide new ways to help our community connect with each other and learn about the most important technology strategies, tools, and trends.
CONVINCE & CONVERT | TUESDAY, AUGUST 6, 2013
[Blog] Where Most Got Social Business All Wrong, Including Me
Tom Foremski , publisher of tech blog Silicon Valley Watcher has said for several years now that “every company is a media company.” You can find him on Twitter or writing in his social business blog. Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. have seen business change and lived through many of its ups and downs for many years. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.
SCOTT GOULD | SUNDAY, AUGUST 22, 2010
[Blog] Video: How McDonalds Turned It Around
This thought comes from Scott Gould 's thinking blog for thinking people. If you can’t see the video above, click here. recently found MeetTheBoss.tv – a site full of interviews with executives from organisations and brands you know, and some you don’t. It takes a bit of time to go through, and you have to sign up to see the full length videos, but it is worthwhile. You’ve probably seen McDonalds brand transformation over the last 5 years, both in their stores and in their branding – in fact, you probably can’t miss it. Note that you will have to.
PAMORAMA | TUESDAY, FEBRUARY 16, 2010
[Blog] Kids Don't Hate Twitter Anymore! [Chart]
Is this taken from a survey? I do know a lot of younger people that are starting to use Twitter especially if they are blogging. The young people I know that don't have a blog are still on FaceBook. blog comments powered by Disqus Previous post: The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader? pamorama marketing, life, social media Home About Bookshelf Links Contact Kids Don’t Hate Twitter Anymore! Chart] by Pam Dyer on February 16, 2010 Share Remember last year’s obsession about kids hating Twitter ? source).
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Blog] TRENDRR.TV Initial Review and Thoughts
Take the case study of the Weather Channel – while it’s not particularly detailed (giving you just the main points) there is more wealth of information if you use triangulation and read the TRENDRR blog, here. from the blog post: The Classifier. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV Looking at TRENDRR.TV, I’m presented with what appears to be a Leader-board of what is currently airing or has recently aired on cable and network television. TRENDRR.TV
SPIN SUCKS | MONDAY, DECEMBER 27, 2010
[Blog] How to Use Social Media When Customers Aren’t that Into You
Use your blog, website, and social networks to provide answers to the most common questions. Guest post by Debra Ellis , founder of Wilson & Ellis Consulting. Every marketer should ask, “How do conversations increase sales and improve service for our company? The answer may not come easy because there is a major roadblock preventing companies from creating highly engaged communities. Their customers don’t want to talk to them. People want to complete their business transactions with minimal effort. Conversations require effort. Sometimes, they require a lot of it.
ENGAGE | MONDAY, SEPTEMBER 22, 2014
[Blog] What Brands Can Learn from the Fashion Industry
There’s a humanistic element to the images that one can relate to, even on their blog. What I Love : Anthropologie utilizes their social channels to not only promote their products, but also incorporate quotes, food and drive traffic to their blog. Often I find myself browsing fashion-related posts on Instagram, Pinterest or a company’s website. Fifteen minutes pass by where I’ve put off whatever needed to be done and become lost in the images and content delivered by the brand. This is what I call great content marketing in the fashion world. Anthropologie. Refinery 29.
SOCIALNOMICS | MONDAY, OCTOBER 14, 2013
[Blog] Five Things to Consider when Producing Vine Videos
Create storyboards: Like any other brand content, for example blog content, your team should plan ahead on the what the message will be, whether it’s part of a series, how it folds into the larger marketing effort, etc. It might be great for Twitter and your blog, but perhaps not Facebook and LinkedIn. Vine videos are not just any video content; they require specific expertise and care when producing them in order to cater to the vine audience as well as the mainstream audience. Others could probably use a little more “finesse” as you would put it.
DIVA MARKETING BLOG | THURSDAY, JULY 4, 2013
[Blog] Fourth of July @ Your Own Pace
Is it a longer format like blogs, are you a 140 character diva or perhaps your world is visual? In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty! People find their own pace. . People find their own pace. .
DIVA MARKETING BLOG | FRIDAY, APRIL 27, 2012
[Blog] Social Media Kindness: The New "Little Black Dress"
Experiences I would never had if it were not for Diva Marketing, blogging and of course social media. This week I had the amazing opportunities to particiapte in two "taking online offline" experiences. Friendships I would not have made if I had not take a risk. I joined BBF Lynn Epstein as part of Everywhere's , a social media marketing firm, ongoing Wise Women series where women share their stories with the Everywhere staff. The other was at digital agency Engauge where I was part of a blogger influencer discussion with about 10 other women. . Skip over and take a look. be kind.
SPIN SUCKS | THURSDAY, JULY 8, 2010
[Blog] Why Social Media Isn't Dying
have all given life to what most of us who read this blog are passionate about and make a living off of. The original post set off a flurry of debate — through comments on our blog and even more comments on our Facebook page. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. What Would Juvenal Tweet?
SOSHABLE | WEDNESDAY, MARCH 2, 2011
[Blog] Understanding Facebook’s Master Plan – Part I
To try to fit this into a single blog post is too aggressive. It is becoming crystal clear to anyone who is watching that Facebook has a goal. It sounds more ominous than it really is as the intentions are really geared around profit and power, but Facebook’s goal is to rule the online (and parts of the offline) world. If you don’t see that, you’re either not paying attention or you’ve been brainwashed by pokes and CityVille. Let’s take a look at all of the circumstantial evidence and see if you draw the same conclusion. Connecting Everything and Everyone.
ONLINE COMMUNITY STRATEGIST | MONDAY, SEPTEMBER 9, 2013
[Blog] Don’t limit your view of earned media
The action can be a like, comment, share, tweet, retweet, comment, review, blog post, video, news story, use of a hashtag or mention to a friend. Any action taken by a consumer of your paid media is earned media. That consumer can be a viewer, listener, reader or visitor anywhere on the web. where your paid message is accessible, and from any device that allows them to access that message. It can be a Facebook or LinkedIn status update or an image shared on Instagram. Earned media is getting a lot more attention these days, and rightly so. And that gives it a lot more power.
JACOB MORGAN | THURSDAY, JUNE 24, 2010
[Blog] Who is the Social Customer?
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. But, what exactly is a social customer and what do brands need to know about interacting with her? ALL RIGHTS RESERVED.
DIGITAL DIVA | SUNDAY, NOVEMBER 23, 2014
[Blog] Eating, drinking & watching
Blog post happening on that soon. This week I feel like writing a bit more than usual. Sometimes I just post a few pics and don’t have much to say than “I’ve done this”… other times I babble on. This week, I’m babbling. Like a brook. (by the way, links open in a new window). Mostly Doing. We went to the launch of Cabana , a new Brazilian BBQ restaurant in the Trinity in Leeds. The food was REALLY good, so impressed. Rosie is fab with colour and I love seeing Anthony, he’s a man in demand and very busy now until Christmas. Love this girl. Not fun.
SOSHABLE | SATURDAY, FEBRUARY 16, 2013
[Blog] Facebook Marketing Goals: The Safe Approach
You can post links to your blog, pictures from the office, industry news, congratulations to employees, customer testimonials, etc. Those who want to get a feel for your company will be able to find it in searches for your name on Google or Bing as well as by clicking on the link that you post on your website and blog. It’s an excellent approach if you have a matching blog with tips and best practices. Setting goals on Facebook is extremely important. If you don’t know where you want to go, you won’t be able to get there very easily. Goal: PR-Only.
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012
[Blog] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
post originally published on the Monetate blog ). Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver (according to a Shareaholic study ). 1. Passion Pit.
CONVERSTATIONS | MONDAY, APRIL 14, 2014
[Blog] Keep What Works
Related Stories Are Comments Really Necessary on Your Small Business Blog? The savings in the SmallBizTracks belief of improvements-by-component workflow is threefold. Time, Savings, Worry. By dividing projects into smaller segments, we can implement faster, measure what’s working, shelf what isn’t working, begin the next project. I’ve seen small businesses agree to big-dollar projects – especially web-based projects. The longer the project takes, they more they worry. If something doesn’t work, more money is needed. Frustration. measure how it works.
CONVERSTATIONS | FRIDAY, MARCH 14, 2014
[Blog] BuzzSumo, Quartz Briefs and a Love of Cauliflower – Friday Flutterings
Great for fiction or non-fiction, long-form or blogging. BuzzSumo has become a great research tool for content, influencers, and where things are getting shared. Screen shots hint at the potential for a Search Once and Subscribe practice coming soon. … One of the quickest news blitz reads is the Quartz Daily Briefs - know a little about a lot and be able to always have talking points for your day. … Whatever happened to Dakota Moon ? Good sound. I can listen to them a lot, but only two albums? I’ve got both of them. Here’s one of my favorite singles ( My Song ).
SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 15, 2011
[Blog] Facebook Changes Page Layout Features | Small Business Mavericks
About Us What’s a Maverick? Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. The downside is it will likely lead to more page spam, but that downside notwithstanding, the positives are a lot better. You had to actively promote those pages.
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 19, 2011
[Blog] Get Your Own YouTube Channel | Small Business Mavericks
About Us What’s a Maverick? Are You Getting Bad Real Estate SEO Advice? » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. Really. I’m not making it up. And what makes YouTube such a powerful marketing tool is that you can virtually have your own YouTube channel, sort of like your own TV channel – except, it’s free. All you have to do is set up a YouTube account and start producing and uploading videos. OK, it’s a little more complicated than that. Some channels have thousands of viewers every day.
SMALL BUSINESS MAVERICKS | FRIDAY, MAY 6, 2011
[Blog] Time To Measure Page Load Speed | Small Business Mavericks
About Us What’s a Maverick? It is almost near consensus that Google finds page load speed important. recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. If so, figure out a way to speed up your website’s load time. Does geography play a role in load time?
WEBBIQUITY SMM | MONDAY, JUNE 7, 2010
[Blog] Social Media for Sales
For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Share this on Bebo. Share this on del.icio.us. Digg this!
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Blog] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Clearing Clouds of Confusion – the 5 Categories of Social Media Software is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. ” .
SOSHABLE | THURSDAY, NOVEMBER 10, 2011
[Blog] Social Media Specialists in SMBs: to hire or not to hire
Everything goes well until you tweet some news, inform about your company or products, like and share blog posts etc. My friend and colleague wrote on his blog how a perfect marketing department team should look like in a SMB. This is a Guest Post by Janek Makulec. Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation. All I’m saying is that they might turn out very risky. In other words – until your social media channels aren’t really social.
DIGITAL DIVA | THURSDAY, DECEMBER 12, 2013
[Blog] Harvey Nichols Chocolates – a perfect present
Finally, my love of blogging has paid off, I’ve been asked to taste chocolate… every sweet tooth’s dream ;-). When I received some Harvey Nichols Chocolates to review, I thought all my Christmases had come at once! What’s in the box of Harvey Nichols Chocolates? Is your mouth watering yet? I set about the very hard task of actually tasting the chocolates. They were awful. Ha… I’m obviously jesting, they were just gorgeous! I don’t often taste English Violets, so that was my first choice. It was a lovely subtle flavour.
KIKOLANI | FRIDAY, DECEMBER 20, 2013
[Blog] Find Great Apps for Your Nokia Lumia Phone with AppSocial
Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform.
PROBLOGGER | WEDNESDAY, DECEMBER 8, 2010
[Blog] 9 Practical Ways to Start Attracting an Audience to Your New Social Media Account
Add social sharing buttons to your blog posts (e.g. These allow readers to share individual posts with their networks, helping to grow awareness of your blog and your social media presence. 3. Write a blog post inviting people to connect elsewhere and add links to your social media accounts in your newsletters. Include a call to action at the end of your blog posts. Add a link to your most frequented social networking account at the end of each blog post with an invitation to connect if the reader liked what they saw. 7. Post from: ProBlogger Blog Tips.
SOCIAL WAYNE | FRIDAY, DECEMBER 20, 2013
[Blog] Nokia’s App Social, Solving The Mobile App Discovery Problem
As we wrap up 2013, it’s time for tech blogs to publish their top apps articles. I’m sure after Christmas when everyone has unwrapped their new smartphone the big question will be, “What is your favorite app?” or What is the best app for preving docs”, or “editing photos”. Apps rule the mobile world and it’s getting more difficult by the week to discover new apps. Those are common questions online and offline, and it’s not getting easier. Yes, with millions of apps resting in app stores, there’s a big discovery problem. Enter Nokia with a solution. link]. ?[link]. link]. link].
FRESHNETWORKS | THURSDAY, MARCH 27, 2014
[Blog] Three ways Facebook’s $2bn move into virtual reality will drive growth
Although a surprise, Facebook’s $2bn acquisition should be seen in the context of its $19bn purchase of Whatsapp, another key part of the social network’s growth plans, as discussed on our blog last month. VR was seen as mainly an upcoming growth driver for the gaming sector until now, as detailed in our last blog post. Facebook agreed the acquisition of virtual reality (VR) firm Oculus VR for approximately $2bn on Tuesday with CEO Mark Zuckerberg claiming it could become “the most social platform ever, and change the way we work, play and communicate”.
SOCIAL MEDIA CITIZENS | WEDNESDAY, OCTOBER 6, 2010
[Blog] Social Media Citizens Map
Advertisement blog comments powered by Disqus Top Videos Previous Entry Interview with Social Media Citizen: David Siteman Garland Next Entry Interview with Social Media Citizen: Nick Baggott SMC QUOTE “.As Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps. You can find the commercial copy of this particular map at xkcd.com. Valid XHTML 1.0
DIGITAL DIVA | FRIDAY, MARCH 28, 2014
[Blog] Healthy Eating, How to Read a Room & ‘that’ Vogue Cover
As usual, it was a full-on sprint to the end, but I got it done. A big big thank you to all the people that filled in my questionnaire to help me with my study into beauty blogs and their effect in purchase intent. ‘That’ Vogue Magazine Cover - Susie Bubble writes a great blog post about Kim Kardashian on the cover of US Vogue. I’m not a Kim-fan (although I do admire her contouring skills!) or a Kim-hater… but I do love how Susie calls out the style snobs who bashed Vogue for putting her on the cover. Image credit: Abigail Aherne. Get over it. Enjoy!
PROBLOGGER | THURSDAY, SEPTEMBER 29, 2011
[Blog] How to Land the Best Products to Review
This will bring new readers to your blog, and strengthen your credibility with advertisers. The first point to make is that if you blog about a product, your followers will buy it. There’s no better way of poisoning your blog than endorsing poor products. This is especially the case if your blog is well established and has a good reputation; if they trust you, they trust the company. Good product reviews from established blogs help them to avoid this; you’re part of their insurance policy! They read and follow; they don’t blog or tweet. They sent A.V.
GEOFF LIVINGSTON | FRIDAY, JUNE 25, 2010
[Blog] What to Expect on Our Gulf Mission
We will be blogging, tweeting, photographing, sending mini live podcast reports, etc. We already have several commitments to distribute that content beyond our blogs and social media properties. What have they done to the earth? What have they done to our fair sister? – Jim Morrison, When the Music Is Over. Images by Kris Krug from his TedX OilSpill Expedition set. The time is almost upon us for our well-discussed Gulf Mission. Thank you all for your support. How will be determined on the trip. Along the way we have committed to a full citizen journalist effort.
PROBLOGGER | SUNDAY, APRIL 6, 2014
[Blog] 44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth
One of the biggest pain points that comes up when I talk to bloggers about growing their blogs is that there simply isn’t enough time in the day to do everything they need to, to truly start to catapult the growth of their blog/s. Transcribe the entire video file into Word, to use as blog posts, YouTube description, and more! Share your content on your personal social media accounts, as well as your blog’s Facebook page. Add this recent content to your ‘Blog Bank’, for easy access when creating fresh content and linking. Originally at: Blog Tips at ProBlogger.
PROBLOGGER | THURSDAY, MAY 21, 2015
[Blog] 5 Basics to Having Your Post go Viral
The longer I blog, the more I hear of bloggers trying to go viral. I’m sure on top of posting consistently, using social media strategically, and generally providing interesting, useful, and inspiring content on the internet, it would be a little help if that content was seen by as many people as possible. Some blog commenting systems (particularly WordPress style ones) have the option to link to a post – choose that one when you’re commenting. Does it have an angle you can cover on your blog? Originally at: Blog Tips at ProBlogger. No emotion?
CONVERSTATIONS | FRIDAY, MARCH 27, 2015
[Blog] A Simplified Guide for Naming Business Products
If you’re a small company who sells information products to your blog audience, you can probably get away with finding a perfect name and registering the domain yourself. – Author Bio : Susan Finch is a freelance writer with a passion for travel and helping small businesses find their online voice through content marketing, blogging and beyond. Written by Susan Finch Entrepreneur reported a professional naming firm charges up to $80,000 to develop a name. It’s also possible to get a basic service for $50. But it can also pigeonhole you into one product or service.
THE WAY OF THE WEB | THURSDAY, AUGUST 19, 2010
[Blog] Influence and Empire Avenue
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
TWIST IMAGE | THURSDAY, APRIL 26, 2012
[Blog] Dear Seth Godin
Every so often, the online discourse about why you don't have comments on your blog pops up (it actually happened while we were having lunch during The Art of Marketing!). Before blogging, I'd sit around twiddling my thumbs waiting for your next book. blog comment. Dear Seth, It was great to see you this week at The Art of Marketing event in Chicago. At the time, you were giving a speech at one of the early Internet conferences (it could have been Internet World or a Jupiter Advertising Forum event in New York City, I can't remember). Thank you, Seth. austin kleon. squidoo.
SOCIALNOMICS | MONDAY, AUGUST 11, 2014
[Blog] 21 Steps to the Perfect LinkedIn Profile
Readthis blogfor tips on getting more LinkedIn recommendations. I thought this post would be great to share with our readers. It provides 21 helpful tips for anyone trying to beef up their LinkedIn presence. This article was written before LinkedIn offered a publishing tool, so I have also included a few other posts that our Socialnomics team has written in the last year about LinkedIn. LinkedIns Best New Tool: Professional Publishing Platform | Socialnomics [link]. How To Get A (Strong) Recommendation on LinkedIn | Socialnomics [link]. Keep it clean and concise! 3. Same drill!
DREW'S MARKETING MINUTE | SUNDAY, JULY 24, 2011
[Blog] Stelzner’s Launch should get you off the ground
If you’ve been reading this blog for any length of time, you’ll know that I’ve been preaching that gospel for years. …Stelzner’s Elevation Principle illustrated. The basic premise of Michael Stelzner’s new book Launch * (click to buy) is that companies have to shift from telling customers “buy this to asking “how can we help you? He goes on to advocate giving away your content (knowledge) or sampling to create familiarity, trust and eventually demand. Best recession tip — give it away. Give to get. see the graphic to the right).
PROBLOGGER | WEDNESDAY, NOVEMBER 24, 2010
[Blog] How to Use Social Media to Attract a Higher Advertiser Rate
As a blog business owner, your brand needs to reach beyond your blog. You don’t want to sell your soul and lose the trust that you’ve built, but there’s no reason why you can’t monetize the attention of your audience beyond your blog. Publish a blog post to welcome a new sponsor and tweet about it. Haven’t separated your personal social media accounts from your blog’s yet? Clare Lancaster offers blog reviews to help improve the business performance of your blog. Post from: ProBlogger Blog Tips. In some ways, it’s the ultimate opt-in.
SOCIALFISH | WEDNESDAY, DECEMBER 22, 2010
[Blog] Social Organizations Make Mistakes
From blog posts that go a little too far to public flops like Google Wave, it just doesn’t feel like a big deal when mistakes are made in the social media realm. But what happens when your association tries that first little step into social media by letting your members actually write a blog? I can hear it now: “But what if they say something wrong? Back in February I talked about the role of learning in social organizations , which is critical. Learning has always been the heart of social media for me. argument. As a human being, I know this is ridiculous.
ARI HERZOG | SUNDAY, FEBRUARY 20, 2011
[Blog] Meet Delena Silverfox on Facebook
With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. Maybe you’d like to meet her there? -- Thanks for reading Meet Delena Silverfox on Facebook , the latest article from my blog on the social web. also write a blog from my city council desk. Delena Silverfox empowers women to join her in raising their children through natural parenting. Many people who didn’t enter the contest shared the article across their social networking sites. Marketing Facebook
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 28, 2012
[Blog] Marketing without a Customer Intelligence Hub is like living without a brain.
Our CEO, Kenyon Blunt has written a blog titled “ The Three Fundamentals of Multichannel Marketing.” ” In it he introduces the term — Customer Intelligence Hub — “a central repository that integrates data from all sources and enables real time analysis for a variety of business and marketing decisions.” ” Sounds great, doesn’t it? But what is it — really? This is the Creative Director’s definition (gotta have pictures). hope it helps. View more presentations from SIGMA Marketing Group.
WRITTENT BLOG | FRIDAY, FEBRUARY 21, 2014
[Blog] Your Content Strategy Sucks. Here’s How to Fix It.
To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. For Writtent , this may include the following categories: - blogging. - copywriting. - content marketing. - inbound marketing. - freelance writers. Here is a Trends graph I was able to create in just minutes around several of the keywords I’m currently targeting: - copywriting. - inbound marketing. - content marketing. - freelance writing. - blog writing. Let’s get started here.
GAURAVONOMICS | SATURDAY, APRIL 23, 2011
[Blog] Mumbai Mirror Story on My Off Consumption Experiment
So I took the sabbatical. I ran a contest on my blog to give away stuff that filled up three rooms.” He also follows 200 blogs and reads features and about a 100 books a year. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Gaurav Mishra threw everything out in order to declutter his life two years ago. Namrata Bhawnani. Friday, April 22, 2011. Now I own one set.
DIGIGEN | FRIDAY, APRIL 23, 2010
[Blog] Cool Stuff: iPad Scratch and Mix
Shame about the name, but the video is good. just love the idea of being able to mix and scratch off two ipads or even an ipad and iphone! But to see how you should really mix, check out Kentaro from DMC 2002. That’s true talent. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
ACIDLABS | THURSDAY, DECEMBER 3, 2009
[Blog] Use the connections — recruitment and social networks
Related posts What will the future of media look like? (15) What inspires me to blog (and a short rant) (3) Oops… Another big brand slips up on social media (10) Work or play? Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. The text below is the argument I put for my case (more or less). The big news media. The music industry. Recruitment agencies. Job boards. These are all ideas whose end times have come. At least in their current form. But why?
PROBLOGGER | SUNDAY, JUNE 8, 2014
[Blog] Theme Week Roundup: Which Tip Will You Put into Practise?
There are plenty of things you can do to keep your post current on social media, ensuring it is optimised for SEO, how to repurpose it for different channels, how to keep readers on your blog once your post is published, and how to extend your ideas for the future. Publish Your Blog Post Without SEO, and 1000s of Readers Will Be Forever Lost: Rand Fishkin reminded us all that content can stay current after its inital social media push by optimizing it for search. Originally at: Blog Tips at ProBlogger. Which tip resonated with you? We’d love to hear your thoughts!
ABSOLUTE PA | SATURDAY, DECEMBER 3, 2011
[Blog] Alicia on Dream Corner, London’s OnFM 101.4
Viv and I had a lot of fun talking about social media and how Twitter, Facebook, LinkedIn and blogging can help small and local businesses promote their goods and services to a wider audience, creating a stronger community network. I was pretty nervous about being on the radio let alone being interview for an hour! Last month I was a guest at Dream Corner, a weekly radio show inspiring women of all ages to follow their dream and passion. The show, hosted by Viv Oyolu, airs on London’s independent radio station OnFM 101.4. Viv made me feel really comfortable.
SOCIALNOMICS | SATURDAY, MARCH 8, 2014
[Blog] Businesses Investing More In Social Media-Based Customer Service
As he explained in his blog post , Chastain contacted HostGator’s social media manager, Sean Valant, and asked why HostGator had been deleting negative comments on Facebook. According to Chastain’s blog, HostGator thought “that many of the upset customers they reached out to [via social media] in the past did not usually follow up with their suggested support channels, [and] as such, they did not always reach out to help customers with complaints.”. Google Alerts is a great way to monitor mentions of your brand across blogs and other sites aside from just social media channels.
SPIN SUCKS | MONDAY, SEPTEMBER 6, 2010
[Blog] How to Motivate Employees without Money | Spin Sucks
product (which is an entirely different blog post), but I felt I needed to find a way to make my employees feel what it’s like to be on the other side of the equation. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Simply put, when things go wrong, people are pissed. always push customer service as our No.
SPIN SUCKS | FRIDAY, MAY 1, 2015
[Blog] The Spin Sucks Inquisition: Jen Novotny
She blogs at On the Night You Were Born (though it’s been a year since she’s published anything new…get to it, Jen!). By Gini Dietrich. I met Jen Novotny right here in these very comments. communicator by day and mother of three girls by night, she always leaves thoughtful and intelligent comments. So, earlier this year, I sought to learn more. She is smart, she is funny, and she likes the same television shows I do. asked her to sit on the Spin Sucks Inquisition hot seat so you can learn more about her, too. What is the Biggest Mistake You’ve Made in Your Career?
GEOFF LIVINGSTON | MONDAY, AUGUST 15, 2011
[Blog] Getting Ready for the Long Write
Write a blog post or some other text. Image by hashmil. Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When embarking on such a project, it helps to have a writing program, very similar in nature to a training program that an athlete embarks on to prepare for a marathon or a long season. Here are some methods that helped with these five projects: Use a Blueprint. Image by emanueleED. Chapters support the larger parts.
DANNY BROWN | SUNDAY, AUGUST 15, 2010
[Blog] Conventional Wisdom - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Conventional Wisdom August 15, 2010 13 voices share yours! subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Back to Business and Thank You Response to Barbara Talismans Misinformed 12for12k Post Is Twitter Killing Blog Comments?
CONVINCE & CONVERT | TUESDAY, MAY 15, 2012
[Blog] 6 Great Conferences to Attend Before the End of 2012
She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. Social Fresh Conference was started by the popular social media for business blog, Social Fresh. Connect with her on Twitter. Ohio Growth Summit.
DIVA MARKETING BLOG | SUNDAY, SEPTEMBER 20, 2009
[Blog] "Will Social Media Change Our Behavior?"
the UGAConnect 2009 blog. That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. . I had the privilege of sharing a panel with the ever controversial, but always smart, Jeremy Pepper on Integrating Social Media in Business and Industry. It's always fun and invigorating to be part of a student event.
SPIN SUCKS | THURSDAY, AUGUST 12, 2010
[Blog] Open 24 Hours: Marketing Messages Are Everywhere
Molly Fatkin said: Be sure to check out Kris' guest blog post on marketing messages: Do you work as hard as we do? The particular blog post, entitled Open 24 Hours: Marketing Messages Are Everywhere, drew attention to the fact that whether we like it or not, advertising is [.] 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain?
WAXING UNLYRICAL | MONDAY, OCTOBER 17, 2011
[Blog] Lessons From a Very Public Break-Up
The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. Share of Voice reached 55%.
ARI HERZOG | TUESDAY, NOVEMBER 25, 2014
Please sign up to receive blog posts by email. #Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection. Do you remember the days and weeks after 9/11 when people bought flags and patriotism ran amok?
SOSHABLE | MONDAY, OCTOBER 15, 2012
[Blog] Social Media is Like a Garden
Read More Social Media News on the Soshable Blog. Like any relationship social media is not one sided and once it is, people tend to disconnect. Many people will attempt to friend you, network with you or try to use you to help them in some way, and just like the other relationships within your life you need to choose which ones are worth it. If you plan on using your social networking for personal use and decide to just share and not care than you will tend to gain a sour reputation. You need to ensure that in amongst your sharing that you are commenting on other people’s efforts.
SOCIALFISH | THURSDAY, APRIL 28, 2011
[Blog] Help Support the Next Generation of Women in Tech
Check out the NCWIT’s website and blog here. NextGen Tech Women is an effort organized by our friends Danny Brown , Geoff Livingston , Kami Watson Huyse , Allyson Kapin , and Julie Pippert. They are hoping to raise $25,000 between now and May 5, 2011 to support the next generation of women technologists. Can you (or your association) help? Individual and corporate donations are welcomed. In its fifth year now, the NCWIT Award for Aspirations in Computing has grown to a combined national and affiliate program. Here’s more info on recent awardees. Names to watch!! Notre dame.
DIGITAL DIVA | SUNDAY, MARCH 15, 2015
[Blog] Birthdays, catching up with friends & scoffing at ‘bants’
That’s not to say I didn’t have a big ‘to do’ list though (I’m currently looking at it…think I managed to do a third of it!). I did get chance to post a few blog posts this week. Hello, hello. Another week flies by. This week I spent a good proportion in London with work and seeing a friend I’ve been meaning to catch up with for ages. Love you Anna! I was also down for my brother’s 30th birthday, which involved lots of good food at Roka on Charlotte Street. Then back up for another friend’s birthday…what a fab few days. Bants?!
DIGITAL DIVA | TUESDAY, JULY 29, 2014
[Blog] Architect Hair’s new hair chalk service (Headingley, Leeds)
recently went back to my usual very dark brown / black colour (more on my current hair soon on the blog) and so I did need to get the hair chalk out, which was challenging… I think it partly dyed my hair. I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself.
FEVER BEE | MONDAY, FEBRUARY 11, 2013
[Blog] The Problem With Community Platforms (and asking the right questions)
We would love to have you and look forward to meeting many long-time readers of the blog. Discourse looks interesting. It looks sleek, modern, and displays most of what people need. It's also open-source. It might be a fantastic new community platform. It's going to tempt a lot of people to switch platforms.and this is the problem. Switching community platforms is one of the riskiest things you can do. The benefits are usually minimal and the dangers are colossal. Unless you picked a terrible platform initially, changing a platform won't help you much.
SOSHABLE | WEDNESDAY, NOVEMBER 25, 2009
[Blog] There’s no ROI in Social Media… if you suck at it
Read more about social media strategy on this blog. Blast. Yes, it’s a cruel and uncalled-for statement. It’s also one that needs to be stated. know I’ve been ranting a lot lately (this is the second one) but sometimes the best way to be constructive is to slap people across the face and say, “Wake up!. There is a return on investment with properly run, strategically planned social media campaigns. The problem isn’t with the companies or the products themselves. Share it. The world should know: Blast.
PROBLOGGER | TUESDAY, APRIL 23, 2013
[Blog] The Ultimate Guide to Making Money with the Amazon Affiliate Program
Today, I was looking back over some of my earliest attempts at making money from blogging. first heard about Amazon’s Affiliate program in April 2003. I had been blogging for 6 months and was beginning to realise that this new hobby of mine was going to cost me a little money (for hosting, design etc). I was newly married at the time and on a very tight budget. realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. realised that DPS was a blog that largely shared ‘tips on how to use a camera’. Relevancy Matters.
WRITTENT BLOG | TUESDAY, MAY 14, 2013
[Blog] 25 Success Tips for Writing Irresistible Customer Success Stories
Whether you’re going to be using the case study as a blog article or download, it’s essential to format the content optimally for skimming. Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Consumer research is more self-directed than ever before, and case studies are a powerful way to demonstrate real applications of your product or service without a hard sell.
PUZZLE MARKETER | THURSDAY, JULY 5, 2012
[Blog] Invest in Your Brand with Content
List of benefits Infographics Competitive reviews Top 10 reasons you need today Customer reviews Video customer testimonials Video demonstrations Regular related blog posts Customer service via social media FAQ page Guarantees or trials. Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online, read industry magazines, and ask their colleagues and friends about it. They have narrowed their search down to you and your number one competitor. You could offer the same. What do I mean by this?
JEFF ESPOSITO | MONDAY, AUGUST 1, 2011
[Blog] A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. No blog posts were required or asked for. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. During the hour plus that we were sitting in the offices that overlook the 99-year old ballpark, nothing was off-limits. This was unsolicited.
ARI HERZOG | FRIDAY, FEBRUARY 13, 2015
[Blog] On Harmonious Surplus Soap
Please sign up to receive blog posts by email. “Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” ” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper. My subconsciousness or whatever it’s called remembers the pen and paper are there and when I awake in the morning and before I open my eyes, I’m scribbling words about my dreams. I don’t write every morning. Sometimes I’m writing paragraphs. Harmonious. Surplus.
WRITTENT BLOG | TUESDAY, APRIL 30, 2013
[Blog] 10 Ways Low-Quality Copywriting Services Will Hurt Your Business
Blog articles which consist of only a few sentences can be perceived as thin by search spiders. Your blog articles don’t need to rival the quality of The New Yorker, but they should satisfy your prospects’ need for education, entertainment, or research. Your blog, eBooks, and social media should position your brand as likeable, knowledgeable, and someone your website visitors want to get to know better. 5. Blog marketing metrics are a powerful tool for discovering what resonates best among your audience. What is Shallow Content? Originality. Few Social Signals.
FRESHNETWORKS | TUESDAY, SEPTEMBER 29, 2009
[Blog] Ben LaMothe meets Shirley Brady, BusinessWeek’s community manager
That includes soliciting reader participation in special issues, slide shows and other editorial projects; guiding BW’s journalists to respond to comments on their blogs and articles, which we feature on the “belly band” or scrolling bar on our homepage; helping point our writers to reader-suggested story ideas that they report for our “What’s Your Story Idea?” In addition to the above, I spend a great part of each day in our reader comments, across our articles and blogs, to gauge our online conversations and find/identify thoughtful commenters to follow up with.
ENGAGE | WEDNESDAY, AUGUST 27, 2014
[Blog] How To Make Print Stand Out in an Increasingly Digital World
It’s those details that make a card less likely to be tossed. Q: What websites or blogs do you read for design inspiration? A: I get inspiration from so many different websites. 100layercake.com and snippetandink.com keep me up-to-date in the world of weddings, and thehousethatlarsbuilt.com is a great lifestyle blog. “Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. Clearly then, for print to stand out these days, it needs to be out of the ordinary. The St. My go-to font is Gotham.
SOCIALNOMICS | WEDNESDAY, JUNE 10, 2015
[Blog] How Can Businesses Use Events To Bridge Online and Offline Marketing?
It was found that they plan on increasing their use of blogging by 68%, YouTube (67%), Twitter (67%) and Facebook (64%). Living in the digital age the marketing industry now relies on social media more than ever before to create exposure for businesses. Whether it’s Twitter, Facebook, LinkedIn or any other online platform; it is essential than any business has some kind of online presence. According to Hubspot , 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% claiming that their efforts increased traffic to their website.
CREATIVE RAMBLINGS | THURSDAY, MAY 16, 2013
[Blog] Have you checked out the new Google+ yet? (Videos)
You can also snooze notifications when you don’t want to be interrupted,” says Senior Vice President, Vic Gundotra on the Google+ Blog, To download the app, visit Google Play, the App Store, and the Chrome Web Store. The other day, a friend and I were discussing the next big update for Google+. While I had no idea when it would happen, all I could say was that it would be so huge that Facebook could be in serious trouble. Well, the new Google+ is here, and I think I was right. ;-) What do you think? Google is also adding “related hashtags” to the stream. Did I miss anything?
DANNY WHATMOUGH | WEDNESDAY, SEPTEMBER 19, 2012
[Blog] Why clever companies stop selling and start helping
picture credit / Originally posted on the EML Wildfire tech PR blog. Why do some companies make it so hard for you to do business with them? thinking about broadband or mobile phone providers that make you jump over hurdles to switch provider. Gyms that tie you into long contracts. Or websites that make you fill in a form before giving you access to their price list. There’s one reason, of course: they want to sell more stuff. Historically, this approach has been one that brands have used. Sell, sell, sell. The ‘hard sell’ is seen for what it is; desperation.
SOCIALFISH | SATURDAY, SEPTEMBER 18, 2010
[Blog] Know someone in the military?
What if one of these family members, friends, colleagues, friends of friends came home wounded (or worse)? I don’t often appeal for any particular nonprofit here on this blog, since we’re close to so many, but we’re coming up to October and Ride Allegheny , a biking tour that rides every year from Pittsburgh to DC to raise money for Operation Second Chance. have a friend in North Carolina who’s recently finished a several year stint as a captain in the US Army. Heck, I drive past Walter Reed pretty much every day on my way home. What if something bad happened?
ENGAGING BRAND | SATURDAY, JUNE 8, 2013
[Blog] Reciprocity - so easy to give so hard to refuse
It got me thinking why do I blog, why do I produce these little thoughts and ideas? On a gorgeous sunny day like this, there is nothing I enjoy more than a walk in the countryside. love the countryside, I love the calm.after a business week of work, meetings, travelling etc. walk allows you to talk, discuss life and take a timeout from your busy life. It gives you space to think about your life, your career, your business - to think about your own personal growth. Saturday is when I post a ''Bab''s Booster'' to get you thinking about life, to inspire personal growth. Sharing is easy.
SOSHABLE | FRIDAY, JANUARY 25, 2013
[Blog] 3 Tips to Avoid a Social Media Overload
If you look through my blog and others here, you’ll find plenty of advice on the best times to post. There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into. They look up every possible social network and just start registering. Now, I’m a big proponent of social media as part of a successful Business SEO strategy, but it needs to be approached cautiously. Start small. Have a voice.
SCOTT GOULD | TUESDAY, OCTOBER 12, 2010
[Blog] Ideas Don’t Equal Innovation: A Filter For What You Could Do, And What You Should Do
I love Mike Myatt’s blog. It is on the subject of focus that I clipped this article of his that demands some treatment from the Friends here at our blog. leader’s leader, Mike has a wealth of leadership experience and insight that he boils down into quick but prudent lessons everyday. remember speaking with him on the phone at the beginning of the year, and it was clear to me that whilst Mike works with top companies and is a revered figure in leadership theory circles, he walks his talk. One of Mike’s main things is focus. Mike’s 15 Filters. 1. The
ENGAGE | FRIDAY, NOVEMBER 15, 2013
[Blog] Ready, Set, Launch: 5 Factors that Should Drive Your Website Launch
Our tools: A mix of content curated from around the web and the associations space; insightful blog posts from our team and the community at large; and efforts to present the magazine’s content and voice to new audiences. Have you implemented a mobile strategy for your association magazine or blog (or both?) This post was originally written for SocialFish by Julie Shoop, vice president and editor-in-chief of Associations Now and Andrew Hanelly, senior vice president of strategy at McMURRY/TMG, on the thinking behind the launch of associationsnow.com. For starters…. 1.
GEOFF LIVINGSTON | FRIDAY, MAY 31, 2013
[Blog] 17 Favorite Science Fiction Works
An inescapable science fiction masterpiece, anyone who reads this blog can imagine Gibson’s Neuromancer. Image source: Aumanack Diversão sem limite. After reading last week’s post on science fiction , Erin Feldman asked me to suggest a few books in the genre. Of course, I was delighted. So here are my favorite science fiction books (and trilogies) of all time. You’ll see they span sub genre and era. 1) The Diamond Age (Or, a Young Lady’s Illustrated Primer) by Neal Stephenson. And those with the most advantages may have the largest handicaps. Corey. Image by Subarino.
CONVINCE & CONVERT | TUESDAY, DECEMBER 7, 2010
[Blog] 7 Skill Sets for Nurturing Open Community
Here’s an excerpt from Chapter 2: Open Community Means Developing into a Social Organization: We talk a lot about the idea of the social organization on our SocialFishing blog ; whether you are for-profit or nonprofit, an association, company, B2B, B2C, or small business, it pays to think strategically about the skills you might want to develop in your staff in order to be the kind of business that can nurture its Open Community online. Blogs are a great way to play with multimedia by mixing up different kinds of posts with photos, videos, audio clips. It’s what we do. online.
WWW.CONTENT-MENT.COM | WEDNESDAY, SEPTEMBER 22, 2010
[Blog] Content Curation versus Content Aggregation
post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of "filtering the signal from the noise." The phrase used was "curation is the new aggregation." A more recent post on the Simple-talk.com blog by Roger Hart delves more into the world of content curation in a broader sense, stating that it is a bit of a flavor-of-the-month. skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Digital media strategy. Content strategy. Content-ment. Not an aggregator. And here is why.
DREW'S MARKETING MINUTE | FRIDAY, MARCH 23, 2012
[Blog] The path is never straight
I receive a lot of mail from readers and many times, they have a question that I can answer here on the blog, so everyone benefit from their initiative. Sit back, this might take a bit. entered college convinced I was going to be a psychologist. Late in my sophomore year, my advisor (who was also one of my psych professors) asked me to meet with him. I’d had him for several classes and we’d gotten to know each other. When When we sat down, he challenged my career choice. He asked me to consider a single question: Could I leave my job and my patients at the office?
WAXING UNLYRICAL | FRIDAY, NOVEMBER 19, 2010
[Blog] Kpop Lessons: Handling Defamation Through Public Relations
Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Vague statements will not help your case, and as @bustedblonde told me over Twitter: “Don’t hide behind [them]. In a blog post on the Bear Stearns debacle , Peter Cohan explains that “when a CEO makes statements such as ‘we have adequate liquidity,’ the lack of specificity undermines confidence. Oh, one other thing: my blog = my sandbox. Your lawsuit v. Read All About It!
SOCIALIZED | WEDNESDAY, NOVEMBER 11, 2009
[Blog] Is That DM Link Safe?
It works on this blog. Twitter Direct Messages are now a primary carrier of phishing attacks and spam. With Twitter’s 140-character limit, which generally forces shortened URLs, it is impossible to tell at a glance if a link is safe. Unless you use a URL lengthener, an application that restores the original link based on a shortened link from bit.ly, is.gd, tinyurl, etc. If you know the source of a link, you can make an informed decision about whether to click it, or delete the DM and run away. For example, I received a DM promoting the Web 2.0 direct message DM is.gd
MINDJUMPERS | FRIDAY, NOVEMBER 12, 2010
[Blog] #techMAP Monday’s
Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. Similar Posts: Conversation Prism – A Three Sentence Blog [infographic]. You can follow Tehneyat on Twitter @tehneyat. Being in London for the past almost 7 weeks now has been an absolute pleasure. Apart from being in the buzzing vibrant city, I have particularly enjoyed the social media scene here, getting to know people, figuring out who’s who, what agency does what, who are Twitter’s cool kids in town and who aren’t! TechMAP events.
CONVERSTATIONS | THURSDAY, JULY 24, 2014
[Blog] Hacking Isn’t All Negative – Think Like MacGyver
Related Stories Week in Review July 12 – 19, 2014: Posts and Podcasts TV Shows to Watch for Entrepreneurs and Business Owners (Clips) Creative Spark, Thinking Backwards, Capturing Ideas (Video Clips) 13 ½ Business Blogging Tips to Effortlessly Impress Your Readers and Skyrocket Your Sales. As we were visiting with family in South Dakota recently, a couple of flies got into the kitchen while we were cooking. Not knowing where the fly swatter ended up, I grabbed a towel, my wife grabbed a newspaper. “Remember, their first action is to launch backwards, then fly forwards.
DEVUMI | TUESDAY, FEBRUARY 10, 2015
[Blog] The Best Content Marketing on YouTube: Get Inspired!
appeared first on Devumi Blog. The best content marketing on YouTube is done by such a wide range of brands that it goes to show that nearly anyone can find a video marketing angle. This article is going to look at a number of the top content marketing on YouTube channels so that you can find some inspiration for your new channel, or freshen up an old one. For this list I’m going to omit brands that are visual already: Sony, Disney, Nintendo – it would be pretty cheap of me to list brands that are so closely linked to video already. What the camera can do is. Snore.
DEVUMI | FRIDAY, JANUARY 30, 2015
[Blog] Use the Twitter Discover Tab to get More Twitter Followers
The post Use the Twitter Discover Tab to get More Twitter Followers appeared first on Devumi Blog. The absolute worst thing your Twitter account can be is boring. I’m not just talking about how your fans see it, but how you see it as well. If you’re not engaged, and using Twitter to its full potential, your enthusiasm for Twitter will plummet along with your follower numbers. The Twitter Discover tab is there to help you find internet new content, people, and events. You don’t have to go on a wild search all over the Twittersphere to snap yourself out of whatever rut you’re in. Ya, no.
DEVUMI | WEDNESDAY, DECEMBER 24, 2014
[Blog] Happy Holidays! The Best Holiday Ads Online in 2014
The Best Holiday Ads Online in 2014 appeared first on Devumi Blog. It may be the holiday season, but I’m still here working hard to bring you some social media related cheer! The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials. hope you’ve spent plenty of time with your loved ones this week! . The best holidays ads of 2014.
DEVUMI | TUESDAY, SEPTEMBER 2, 2014
[Blog] New Pinterest Analytics Dashboard Tools: How to Use Them
The post New Pinterest Analytics Dashboard Tools: How to Use Them appeared first on Devumi Blog. Pinterest has huge potential as a social media marketing platform. The new Pinterest Analytics dashboard will make this even more obvious, and help business accounts on Pinterest thrive. It has taken some time to turn almost all the marketing dollars away from Twitter and Facebook, but your time to market on Pinterest is now. New Pinterest Analytics – Go beyond basic demographics. It’s hard to argue that Pinterest isn’t a female dominated demographic. Pinterest Analytics as a tool.
DEVUMI | FRIDAY, AUGUST 15, 2014
[Blog] Twitter Remarketing: Stay on the Mind of your Important Fans
The post Twitter Remarketing: Stay on the Mind of your Important Fans appeared first on Devumi Blog. Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets , Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. I’ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing? These are people who have thought “maybe I’ll buy from them” before.
BRASS TACK THINKING | WEDNESDAY, JULY 21, 2010
[Blog] Disagreement vs. Disagreeable
tweeted a week or two ago that I had lost the will to debate in the blogging world for the exact point that you stated here. link] Aaron Lee Great blog post, one problem i see most people have is that they don't listen when they give their opinions, because they think they are right and everyone else is wrong, and it has been a put off to so many [link] Disagreeing Without Being Disagreeable [.] Conflicting ideas, dissenting viewpoints, differing opinions are healthy and a really good thing. They make us all better in the long run, right? Have you felt this? Thanks! Bingo.