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  • ENGAGE  |  SATURDAY, SEPTEMBER 21, 2013
    [Blog] Content Curation: If You Can't Be the Source, Be the Resource
    They are going to read other blogs besides your company blog. 'People used to come into my sandwich shop craving pizza. could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted red pepper. They wouldn’t be satisfied with a sandwich – not this time anyway. Their craving knew one master, and it came in the shape of a circle. But, we''ll be sending them to someone else''s stuff!". But, what if they never come back?". But, that''s sort of like promoting XYZ and we only promote ABC!" Deal with it.
  • GEOFF LIVINGSTON  |  THURSDAY, SEPTEMBER 16, 2010
    [Blog] Case Study: Green Moms Carnival
    Comprised of self-organized green Mom bloggers, these family leaders gathered together to blog on selected universal topics to highlight the important role mothers play in the environmental movement. These carnivals of blog posts were slated for once or twice a month, and continue today. Through Green Moms blog carnivals focused on a common topic of environmental concern, the moms sought to create online environmental activism. A great example of Fifth Estate civic engagement is the rise of Green Moms Carnival. Engagement. Results.
  • PROBLOGGER  |  THURSDAY, JANUARY 19, 2012
    [Blog] AdSense Release Toolbar for Chrome Users: Ideal for Stats Junkies
    Originally at: Blog Tips at ProBlogger. If you’re an AdSense publisher you’re probably used to the AdSense stats shuffle. You know it – constant logging into your AdSense reports to check how earnings are going. Today AdSense released a little toolbar for Chrome users that makes checking your latest figures a breeze. Install it and with a click you get a snapshot view of your latest stats including todays figures, yesterdays, this month, last month, some channel data and lifetime revenue. AdSense Release Toolbar for Chrome Users: Ideal for Stats Junkies. Adsense
  • WRITTENT BLOG  |  MONDAY, JULY 28, 2014
    [Blog] 17 Must-Know Conversion Copywriting Hacks
    The post 17 Must-Know Conversion Copywriting Hacks appeared first on Writtent Blog. 'Image source. Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition. Make it Rhyme. Yes, really. Rhyming as a copywriting technique helps to create a pleasant connection and makes content memorable. Repeat.
  • TRENDS SPOTTING  |  TUESDAY, APRIL 7, 2009
    [Blog] Web Trends Visualization: 2009 – 2007 “Web Trend Maps”
    We suggest that to accurately present brands strength and influence on the web, objective web measures (versus the subjective ones suggested by IE) as search volume, blog and media citation, as well as social involvement measures should be incorporated. A new exciting Web Trend Map version was recently released by Information Architect. You can view the map on Flickr and a play with the zoomable version on zoomorama.com. Trendsetters were added to the map as well. Influencers have indeed become powerful web brands. Ranking brand’s strength is an important step for an initiative as this.
  • FEVER BEE  |  SATURDAY, APRIL 27, 2013
    [Blog] Housekeeping
      4) Google Reader will die soon, be sure to subscribe to the blog by e-mail for free, daily, updates.  'A few notices: 1) We're still hiring a community advocate. Read the advert carefully before applying.    2) If you're in London, work in communities, and love curry, you might want to sign up for our community and curry event on May 22nd.    3) Registration for our community management course closes in 1 week. Click here to learn more.    Branded Online Communities Managing Online Communities
  • GAURAVONOMICS  |  MONDAY, APRIL 11, 2011
    [Blog] PTI Story on the Love-Hate Relationship Between Celebrities and Social Media
    While Facebook and Twitter are the preferred platforms for celebrities globally (along with Sina Weibo in China), celebrities are also experimenting with entertainment check-in services like Glue and Miso in the US and voice blogging service Bubbly in India and Japan. Bubble motion is one such company which has launched a voice-blogging social network built for the mobile phones, he points out. I was recently quoted in a PTI story on the love-hate relationship between celebrities and social media. “Am I sensing twitter fatigue? Or is it just ME&# ???
  • TWIST IMAGE  |  SATURDAY, JULY 28, 2012
    [Blog] Six Links Worthy Of Your Attention #110
    When we discover 'intelligent' life forms, I may just give that news its own, unique, blog post ;)." should know better and this blog post acted as a great reminder that you choose your happiness, regardless of your lot in life. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Well, since I'm not winning any friends by picking on the US this week, I may as well make it two for two. But it's an interesting discussion of cultural differences in child-rearing." " (Alistair for Hugh). deadspin.
  • GEOFF LIVINGSTON  |  FRIDAY, JULY 13, 2012
    [Blog] Onions
    Imagine if I insisted that blogging/writing should be the exact same as it was for me in 2006? Image by DBduo Photography. When you peel an onion, you find a new shiny layer. Then if you gently peel this second onion layer, you find a third one. Each layer yields a new fresh layer, different from its predecessor. The onion represents life, particularly for those who continue to challenge themselves to grow. Difficult situations present opportunities to dig deeper, peel that onion, and perhaps change and evolve to better meet the times. Enough about me, what do you think about me?
  • SOSHABLE  |  TUESDAY, OCTOBER 22, 2013
    [Blog] Move over Google, Facebook will win the Internet
    As an SEO (search engine optimization) consultant, I read hundreds of blogs from industry insiders and Google employees.  The post Move over Google, Facebook will win the Internet appeared first on Soshable | Social Media Blog. 'The Internet Mountain. Having worked in the online marketing industry for over 10 years, I’ve seen a lot of trends come and go.  I’ve also seen companies ascend the mighty internet mountain, only to pass out from the lack of oxygen and come tumbling back down. Currently, there’s little doubt that Google stands atop that internet mountain.  Great news!
  • FEVER BEE  |  MONDAY, MARCH 7, 2011
    [Blog] A Quick Favour
    Iwant to know more about the people that read my blog. If you've been reading FeverBee for a while, I'm hoping you can help me. want to know who you are, what sort of communities you're building and what has and hasn't worked for your so far. think we need to get better at sharing this information. If you have a spare 2 minutes, please take this super-quick survey : You can fill out as many questions as you like.    Click here to take the survey here.   Thank you
  • SOSHABLE  |  MONDAY, JANUARY 14, 2013
    [Blog] Why Reachli is Ideal for Businesses Using Pinterest
    Pinterest has done wonders in particular for blogs and for websites who have taken interest in creating supporting pages and picking proper images. As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. With that said, it is not always easy depending on others to repin your pins and in some instances promoting pins can help further your reach. Cats and Bacon image via infographr].
  • JEFF ESPOSITO  |  MONDAY, AUGUST 22, 2011
    [Blog] Why Your PR Firm Is Stuck in the 19th Century
    Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings.  This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. Public became John Q. Citizen Journalist. It’s a rarity.
  • SOSHABLE  |  SUNDAY, NOVEMBER 18, 2012
    [Blog] The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn’t Work
    Dealers and vendors who use Hootsuite or other tools to keep their Google+ updated have missed the point (this one topic could be a blog post of its own). Again, this is another blog post waiting to happen, but if there is nothing in the strategy that includes getting high-quality organic social interaction on your website, you don’t have a true social signals for search strategy in place. There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It’s one of my biggest annoyances. Where’s the personality?
  • TWIST IMAGE  |  FRIDAY, JANUARY 3, 2014
    [Blog] What's Your Mother Worth?
    'Before getting all harsh on me for this blog post title. This is a fascinating Talks At Google from Joshua Klein. Klein is a hacker. Now, if the term "hacker" scares you, consider him a technologist who is fascinated with systems thinking. Some people may recognize him as the guy who trained crows to fetch lost change (no joke). He starts off this presentation by asking, "what''s your mother worth?" " and it just keeps getting more fascinating after that. This is all about reputation economics. What are you worth? What''s your reputation worth? Watch this.
  • ARI HERZOG  |  TUESDAY, NOVEMBER 30, 2010
    [Blog] Like This Post? Share it on LinkedIn!
    The top right corner of every blog post on AriWriter now sports a LinkedIn share button. The LinkedIn share button was released earlier today on the professional networking site’s blog. To set it up on your blog or website, head over to [link]. Remember to leave a comment below so we can visit your blog and share your posts! -- Thank you for reading Like This Post? It is located directly underneath the pre-existing Twitter share button. A Facebook share button is at the bottom of the post.). There are three types of share buttons you can use. at AriWriter.
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog] What Keeps The Chief Marketing Officer Awake At Night? - Part 2
    It is everything from their personal profiles (think about LinkedIn and Facebook) to what they''re thinking (look at blogs, Twitter , Pinterest and beyond). 'The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don''t understand why something is happening in the business world. How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? Part 1 ).
  • GAURAVONOMICS  |  SATURDAY, MARCH 5, 2011
    [Blog] Tweeterati: My New Mail Today Weekly Column on Twitter and Popular Culture
    Gaurav Mishra (@gauravonomics) writes about how the social web is changing business and society at www.gauravonomics.com/blog. I am delighted to share that I’ll be writing a weekly column in Mail Today on Twitter and popular culture every Sunday. It’s called Tweeterati, I have inherited it from Sachin Kalbag (@ sachinkalbag ), and I am supposed to be crisp and witty in it. The tag line, I discovered today, is “Tweeterati: Gaurav Mishra gets you the goss from Twitterverse&#. We’ll see. Well, the Tweeterati love celebrities, controversies and calamities.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 23, 2013
    [Blog] Is Facebook All Wrong About Our Sharing Psychology
    ” In a fascinating blog post titled “ The Liquid Self ” from SnapChat’s in-house sociology researcher Nathan Jurgenson , the case is made that our current notions about social media and identity are restrictive and largely, fraudulent. 'In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with  Kyle Lacy  of  ExactTarget  about  SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. It’s like GONE gone? In 10 seconds?” Fascinating approach.). Knees get scraped.
  • ABSOLUTE PA  |  THURSDAY, MARCH 21, 2013
    [Blog] Do this one thing to improve your Facebook marketing
    Key industry folk, news channels or blogs. If you know me at all you’ll know I’m a fan of systems and keeping things organised. know… It sounds DULL but do you know what’s even MORE dull than systems and keeping organised? Having to do the same things over and over or trawling through stuff to find that thing you’re looking for. GROAN. That’s why I like to keep things organised! In my quest to find the best social media tips (so that I can pass them on to you) , I’ve been experimenting with Interest Lists on Facebook. And BOY, do I love them.
  • ABSOLUTE PA  |  TUESDAY, OCTOBER 19, 2010
    [Blog] Email Marketing: Are You Sure You’re Not Spam?
    Oh, and if you enjoyed this post why not sign up to my monthly newsletter in the big yellow box to the right of this blog! I spent most of this morning unsubscribing to unwanted auto-generated emails and e-newsletters. Some of them I have subscribed to in the past but no longer read or find relevant, and others I have never even heard of! UK Data Protection guidelines advise against sending unsolicited email broadcasts (called spam), and it was made illegal in the USA with the CAN-SPAM Act 2003. However, many businesses aren’t aware of this. So how do you prevent this?
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] Expect Big Changes At Facebook
    Blogged about this extensively in March of last year ( F-Commerce - Rise Of The Facebook Consumer ). Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing , I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. It may be a simplistic view, but that's my view. The answer is, without a doubt, "yes!" " Is that a bad thing? Mobile.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blog] Join the Google+ Revolution Now
    The Official Google+ Blog & Google+ Pages. The Official Dell Corporate Blog describes Dell’s Google+ brand page as a “centralized place to get updates from all of Dell across all our businesses.” This post was originally published on AT&T’s Networking Exchange Blog. By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network?
  • SOCIALNOMICS  |  MONDAY, JULY 28, 2014
    [Blog] Social Context Done Right: The November Project
    Social media expert Chris Brogan said in a recent blog post that, “What I don’t love is when an ad of any kind (but definitely these in-stream sponsored ads are kind of the worst) has no real tie to the stream or location where it’s placed.” 'In a recent article on AllFacebook , advertising researcher Eurry Kim said that, “Ads need to resonate with consumers, so an element of ‘emotional reward’ or ‘noticeability’ helps to convey more than just the brand.” I was recently served a Page Like ad on my Facebook timeline that provided the exact kind of social context Kim is talking about. .
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 15, 2014
    [Blog] Who Cares What Chris Brogan is Drinking?
    If you would like a piece of his mind, visit  Feldman Creative  and his blog,  The Point. 'Image via BigStockPhoto.com. You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. He’s also one of the good guys. He means and does what he says. Chris is also a big drinker. He really does. and it’s yummy! Super genuine.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 27, 2014
    [Blog] Ecommerce 101: A Review
    Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. 'Recently, Sergei V. It isn’t a big article, but it is a  helpful look at some of the stuff that can be helpful to a business trying to figure out selling online. think the more you read different expert opinions on things, the bigger your perspective is on approaching solutions for your own application. There’s always something new to learn, and that sure holds true with marketing and technology. The Basics. So what are we measuring and examining?
  • SOSHABLE  |  FRIDAY, AUGUST 24, 2012
    [Blog] Pay-Per-Click Search Result Advertising On Facebook!
    Original article about  Facebook sponsored search results posted on Wikimotive’s blog under the title Facebook Launches Sponsored Search Results. Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more, though? They certainly seem to think so. The social media company?s latest foray is encroaching ever so slightly into Google?s Facebook is now offering a new form of search-based advertising. Facebook?s search tool only works internally.
  • SOSHABLE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] Introducing Friends Activity to Facebook Pages
    Read more Social Media news on the Soshable Blog. It might seem a tad bit overwhelming with all the recent changes that have occurred on Facebook and there is still more to come. Most recently, Facebook has enabled friends to see other “friend’s activities” on Facebook Pages. This means that people on Facebook can have a clearer view of what is said about pages they have both “liked” , filtering out the noise from other people. What does this mean for Facebook Page Owners/Admins? It is dependent on shared “likes” among friends. What does this mean for Facebook Users?
  • SPIN SUCKS  |  THURSDAY, DECEMBER 16, 2010
    [Blog] Job Hunting: What Makes You Remarkable?
    Read their blog, their entire website, and their Facebook page…and those of their competitors. Guest post by Peter Osborne , a communications executive at Bank of America. About six months ago while job hunting, I saw an opening for a senior communications position. knew the recruiter so I called her. Two hundred resumes in the first two hours,” she sighed. Most are qualified.”. Justin Goldsborough posted on Spin Sucks recently that his go-to job interview question is, “ What kind of network are you bringing to the table ?” What makes you remarkable,” is my go-to question.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 17, 2011
    [Blog] Silos, Facebook Advertising, and Opportunity
    That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. It’s much closer to Google and Bing PPC ads than it is to blogging and content marketing, or Twitter, or YouTube. I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Even today, what does a “social media consultant&# do? Madness.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 25, 2014
    [Blog] Fresh Content Is Crucial To SEO
    always recommend adding a blog to your website (if you don’t already have one) and establish Google Authorship in order to update site content naturally.  'One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated. The search results ranking will drop, potentially falling out of the top 10 search results or first page, which is where the vast majority of people look for their keyword search query.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 24, 2011
    [Blog] Steve Jobs Breaks the No News Cycle
    Really, how many more Google+ blog posts can we read? Image by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. Perhaps it’s simply time to balance his life a little more because life (health, family, mind, etc.) demands it. Keep breathing the air, Steve.
  • JEFF ESPOSITO  |  WEDNESDAY, APRIL 20, 2011
    [Blog] Brewing up a Business, a video review
    For a full recap on the business implications of this book for small business, check out my post here on the Vistaprint Micro Business Blog. This post contains a video, if you can’t view, please click here. recently picked up a copy of Sam Calagione’s Brewing up a Business. While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space. If you are a beer fan, entrepreneur or business book junkie (I don’t judge), check out the book.
  • JEFF ESPOSITO  |  SUNDAY, JULY 17, 2011
    [Blog] Thinking passed the NOW in social media
    While social media managers are learning and analyzing the new trends in the social media universe, they are probably being inundated with questions from coworkers who read a blog post saying X platform is the future of social media and how it will change what you are doing today. This is post is part of the  Institutionalizing Social Media  series. To see previous installments or to learn more about the series,  click here. Social media is one big contradiction. With all of the above factors happening on an almost daily basis, it is easy to get stuck in the weeds of the real-time Web.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 28, 2014
    [Blog] I want you to get extreme!
    His book The Radical LEAP has been named one of the 100 best business books of all time and if you’ve been reading this blog for a while — you know that in my opinion, it’s one of the three most brilliant business books I’ve ever read. 'I like to pass along people, ideas and events I think you’ll find valuable. My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. The DVD of this 2-hour speech sells for $90, but Steve is offering this audio to my friends for free. Yeah, he’s a pretty cool guy. To your success in 2014!
  • PROBLOGGER  |  TUESDAY, AUGUST 16, 2011
    [Blog] Interview: Benny Lewis of FluentIn3Months
    Recently, I interviewed Benny Lewis, the man behind the successful blog Fluent In 3 Months. While looking for help and advice about the quickest way to learn Spanish I came across the fantastic blog, Fluent In 3 Months. Fluent In 3 Months is a fantastic example of how sharing a passion for a subject through your blog can be profitable. By regularly adding great content and taking the time to connect with readers every day he has managed to create a blog with over 100,000 monthly visitors in just two years. It’s almost as much work as the blog!
  • THE WAY OF THE WEB  |  SUNDAY, JANUARY 10, 2010
    [Blog] Sometimes it's better never than late…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • THE WAY OF THE WEB  |  FRIDAY, AUGUST 27, 2010
    [Blog] The easiest way to manage affiliate links?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
  • PROBLOGGER  |  TUESDAY, APRIL 23, 2013
    [Blog] The Ultimate Guide to Making Money with the Amazon Affiliate Program
    'Today, I was looking back over some of my earliest attempts at making money from blogging. had been blogging for 6 months and was beginning to realise that this new hobby of mine was going to cost me a little money (for hosting, design etc). realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. began to experiment with two methods of making money from my blogs – Google’s AdSense program and Amazon’s Affiliate program. realised that DPS was a blog that largely shared ‘tips on how to use a camera’.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 14, 2011
    [Blog] 5 Steps to Launch Your International Social Media
    There’s more to ‘localization’ than simply translating a tweet or blog post from English into another language. Guest post by Christian Arno , founder of professional translation services provider Lingo24. Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. It’s tricky, but not as difficult as it may seem. Choose the right social networks for the country. Owned by Google.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 1, 2011
    [Blog] A Couple of Thoughts about Experts and Web Journal – May 28th – June 1st, 2011
    First, I put the 1+ button (Google just made it available) on my blog (upper right hand corner, right under the Google FeedBurner chicklet) thinking actually does something (but I’m not sure what). Enough of this, it’s getting late – and I want to finish off with three more stories: MarketSentinal came up with a post of their favorite blogs (guess who’s on it) and while I was looking at the page I saw that Sysomos had a new release the other day focusing on Gender.  Kind of late, but need to write , so here goes. But it’s wrong. So, so wrong. Right?
  • ENGAGING BRAND  |  TUESDAY, JANUARY 22, 2013
    [Blog] Big Data - Being Open Can Bring Success
    Data, Data Everywhere | Domo | Blog. Yesterday I wrote about the power of local search and it made me think about how the expectations of business has changed as well. When I started in the business world a growing concern was how the business affected the world. Was it green? Was it treating people equally? . During the last couple of decades this sense of purpose in the world and doing good in the world, has been joined with the concept of CSR and looking at how businesses support their local community as well. This can be seen as a challenge, yet when you think about it.it
  • SOSHABLE  |  MONDAY, APRIL 1, 2013
    [Blog] Measuring The Human Rights Campaign’s Viral Success
    Original post about the Human Rights Campaign can be found on Wikimotive’s blog titled, “ Measuring the Success of the Human Rights Campaign.” Remember the Human Rights Campaign’s pink equal sign that we wrote about last week? Well, it’s died down a little, but it’s still going pretty strong. It seemed nearly everyone on Facebook had at least one friend change their profile picture, but the evidence was anecdotal…until now. Correlation doesn’t always mean causation, but in this case I think we can assume that one lead to the other.
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Blog] 11 Best Practices for Social Journalists
    Blogs. 'Social journalism is a fairly new term. It hasn’t even made it to the Oxford dictionary yet—unlike “twerk” and “selfie”—but then again we don’t have Miley backing us up. While the term is new, the concept is not. Social journalists (SoJos) are classic journalists with a very important twist—they use the tools of our evolving digital world to connect with and reach their audiences. Social journalists produce content with four key characteristics. This content is: Timely. Useful. Relevant. Social. But if you coin yourself a SoJo, you know this role goes beyond content creation.
  • WAXING UNLYRICAL  |  THURSDAY, AUGUST 4, 2011
    [Blog] Is Your Attempt at Inclusion an Insult?
    Catch her writing for the Schipul blog or KatrinaME.com. Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. Summer’s Eve has been in the hot seat for its talking vagina commercial series. The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-yi-yi,&# and. Dear Stacie: We Know.
  • JEFF ESPOSITO  |  THURSDAY, APRIL 18, 2013
    [Blog] What do you suck at?
    'It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are. One of the things that shocks me from time to time about this is that we don’t look at ourselves to see or say what we’re not good at. ve been awful at this too and have really pondered this post for a while now. Remembering Names – no matter how hard I try, I am forgetful when it comes to names. It is embarrassing, but is true. Me too.
  • JEFF ESPOSITO  |  FRIDAY, DECEMBER 14, 2012
    [Blog] The Matt Lauer #Fail…And the Anne Hathaway #PR win…
    As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last  name ‘ Esposito ’ from Boston.  This is a guest post from Elissa Freeman. . It was the crotch shot heard around the world. By now many of us have been exposed to Anne Hathaway’s private parts. Not a great moment for any starlet. And certainly one of the lowest points in Matt Lauer’s journalistic career. Nice to see you.  . Anne Hathaway: Morning, Matt.  . Lauer: Seen a lot of you lately. You just know it’s going to go downhill from here.
  • JEFF ESPOSITO  |  MONDAY, DECEMBER 3, 2012
    [Blog] Gilda’s Club: What went wrong?
    As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last  name ‘ Esposito ’ from Boston.  This is a guest post from  Elissa Freeman. public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. People were mad, shocked and sad. Major media outlets started to roll with the story, including a column I wrote for canada.com, a major Canadian website. My main issues with the statement? Terse in tone. Wrong.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 28, 2013
    [Blog] 7 Things You Need to Know From My Content Amplification Test
    This isn’t necessarily a surprise, as if you’re reading CNN you might be interested in a particular blog post here on Convince & Convert, but you may not be fully enraptured by all things social media and content marketing, as are our typical readers. 'The new Hummingbird release pushes Google further along as a provider of first-hand information. This is part of the company’s bigger initiative to play both sides of the content and search game, evidence of which can be found in its purchase of Zagat , among other moves. It’s Incredibly Easy.
  • PUSHING SOCIAL  |  THURSDAY, JULY 15, 2010
    [Blog] A Response to Social Media is Not A Vocation
    Without these tools, many would move back to video, rich-media banners, and pushing the frontiers with blogging. Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Close How to Write Spectacular Blog Posts That Get Noticed Blog success starts with Spectacular blog posts. One post can launch your blog and kick-start your business. Share Email This Chris Brogan published a thought-provoking (and a tad bit controversial) post today: “Social Media Is Not A Vocation”.
  • JEFF ESPOSITO  |  THURSDAY, NOVEMBER 15, 2012
    [Blog] Predicting Week 11 of the NFL Season
    For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ). So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. Currently we 77-68-1 (who ties games? It is like kissing your sister) after a 6-7-1 mark last week. Each week we put our picks up against a friend of mine from across the Interwebs with the top picker getting $100 to a charity of their choice. Below are our picks.
  • PROBLOGGER  |  TUESDAY, JANUARY 31, 2012
    [Blog] Develop Irresistible Content with this 4-Point Formula
    If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask,  you need to use this little formula. This analysis may seem a little too scientific for writing blog content, but it’s not. If 40 other blog posts could use it, then it is too general. One way I show that I have the authority to speak on the subject of writing popular blog posts is by mentioning my blog that was named among the Technorati Top 100. Originally at: Blog Tips at ProBlogger. Let’s take a look.
  • DIVA MARKETING BLOG  |  THURSDAY, JANUARY 1, 2009
    [Blog] Bloggers Flash Back to 2006 and Flash Forward to 2009
    Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. My second wish for 2006 is that I would like to see "professional journalists" get over themselves in their attitude to those of us who choose to blog. I do think my second wish has come true since many professional journalists are now blogging. 2009 This is what comes to mind: Now that blogs are mainstream there is an over saturation of content. Blogs are websites.
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 9, 2010
    [Blog] Newsflash: The world is constantly changing, so don't panic…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Good blogger outreach and is Worky worth trying?
  • CHRIS BROGAN  |  TUESDAY, APRIL 17, 2012
    [Blog] Earning Attention
    When I post something new to this blog, I make the effort to go onto Twitter and ask a question that leads back to the post. Most people who run blogs say something to the effect of “I don’t know what I did to get more traffic before Twitter came along.” Thank the sweet zombie that I’m not in tech blogging. get the pitches, because people somehow don’t really read my blog, but instead send form letters about how they really love what I write, and could I cover their amazing start-up that is going to really turn the Klout/Kred thing on its head?
  • GEOFF LIVINGSTON  |  SUNDAY, AUGUST 28, 2011
    [Blog] Writing A Book… Again
    BUT, rest assured, if you are reading this blog, you will find it useful. In the interim — because I will not be blogging my book — you may find that the frequency of posts here drops to two or three a week. Gini Dietrich’s reaction after one week of working with me. I’m happy to announce that I’m writing a new book, this time with Gini Dietrich and with a new publisher, Pearson. The topic is…. Not social media! What a relief. How many social media books can one person write? As if you care. Congratulations to Gini are in order.
  • PROBLOGGER  |  MONDAY, OCTOBER 4, 2010
    [Blog] Use the Power of Imagination to Move Your Readers to Action
    Imagine if you had the power to move your readers to take action on the invitations that you gave them in your blog posts! After hearing this technique used in radio ads a number of times recently, it struck me that this powerful technique could be used in writing blog posts. Here are a few thoughts I recorded about the idea of using imagination in blogging that I put down on a walk (my second “WalkCast&# ). Post from: ProBlogger Blog Tips. Imagine if you had the power to move your readers to take action on the invitations that you gave them in your blog posts!
  • SOSHABLE  |  WEDNESDAY, MAY 4, 2011
    [Blog] Digg Experiments with Embedded Image Posts
    In other cases, the wrong image is displayed, such as this: The Gravatar logo is displayed instead of the intended image on the blog page. Read more about Digg on this social media blog. In an effort to improve “shareability&# and make the site more sticky, Digg is experimenting with embedded images on the Digg submission permalinks. For months, Digg has had (off and on at times) inline videos that could be played directly from the Digg post page for certain video sites like YouTube and Break. Last night, Digg started rolling out embedded images as well.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, APRIL 17, 2011
    [Blog] Are You A Business Or A Media Company?
    These include forums, blogs, community websites where industry news can be published, wikis, etc. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. About Us What’s a Maverick? Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. Even if you’re a local business. And I fully agree. In fact, that’s precisely what you should strive to be. media company. But what does it mean to be a media company? The Internet is a huge place.
  • DANNY WHATMOUGH  |  THURSDAY, JUNE 21, 2012
    [Blog] PR and Wikipedia – let’s push for a better relationship
    Cross-posted from the EML Wildfire blog. As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. PR people shouldn’t touch Wikipedia. This is a common viewpoint amongst Wikipedians. And, considering the negative press that has often surrounded PR dealings with the encyclopaedia, and the bad practices that are all far too common, it is easy to see why. If you don’t have a neutral point of view (e.g.
  • SOCIALNOMICS  |  FRIDAY, MAY 31, 2013
    [Blog] Toy Makers Investing in Social Media
    Twitter and Facebook are great, but their real power lies in sharing your other content, such as videos and blog posts. 'Social media, with its ability to reach a huge percentage of consumers, is an important tool for any company, and toy makers are no exception. But there’s a right and a wrong way to use social media, as some companies in other industries have shown with their high-profile online meltdowns. Here’s what toy companies need to know to use social networking to their advantage. Why Social Media is Important. Toy Companies Who Get It. First is Step2, a U.S.
  • SOSHABLE  |  SATURDAY, MARCH 29, 2014
    [Blog] 5 Business Tools Leveraging the Power of Social
    Not only can you share presentations through social media platforms, you can also embed them into wikis, websites and blogs for a better user experience. 'Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication. Nowadays, customers demand more open communication and personal relationships with businesses. It’s no wonder that more and more tools are being designed to bring the social aspects of a business to the fore. Asana.
  • ENGAGING BRAND  |  THURSDAY, AUGUST 18, 2011
    [Blog] Abraham Lincoln on Sincerity and Social Media
    So often company's say - "Anna, I have been on twitter for a week now and blogged for a fortnight.but can't see it is doing any good". Abraham Lincoln once said. If you would win a man to your cause, first convince him that you are his sincere friend". No truer word has been spoken, and how apt all these years on when we apply it to social media. Sincerity doesn't come in the short term. Sincerity cannot be bought. Sincerity is not what you say as much as what you did.and how you made me feel. Sincerity is about consistent behavior in the long term.
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Blog] Increase Your Website’s SEO Rankings With Quality Backlinks
    These “black hat” techniques included, but are not limited to, spamming directories, blog comments, link networks and basically anywhere spammers could list a link, for example, posting a link for a local bridal shop on directory website that specializes in mechanics. 'Once your website is optimized for keywords, you’ve written great content and you have all of the structural elements of a high-quality site in place—all part of on-page SEO strategy—what will set you apart from your competition? Backlinks. So what’s the difference between buying a link and earning a link? Not so fast.
  • SOSHABLE  |  MONDAY, OCTOBER 24, 2011
    [Blog] Yeah! You’ve got your first Social Media Client! Now What?
    Tweet and share these comments on your Social Media profiles, in relevant Linkedin Groups and use the positive feedback as testimonials on your blog. You always remember you first right? So you’re a New Social Media Manager just breaking into the industry and you’ve got your first paying client! So now what do you do? ve learned from quite a few mistakes over the last couple of years as a freelance Social Media Manager & Consultant so I would like to share my list of Do’s and Don’t’s for those of you who are just getting going in your Social Media Management Businesses. prospects.
  • THE WAY OF THE WEB  |  MONDAY, MAY 9, 2011
    [Blog] It’s 1am and all is well…
    Not a bad haul for a day which was more disrupted than normal – but that’s why I’m writing this – to remind myself that I’m lucky to be able to spend 9am on a Monday morning setting up farm animals on the living room floor with my son, and to be able to spend 9pm in a call with an American client, or 1am writing a blog post. I’m writing this at 1am. I’ve still got a couple of emails I have to send before the day is over, but aside from that, I’ve finished everything that’s been needed today. And that’s how I feel at the moment.
  • PROBLOGGER  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Canvassing ProBlogger Readers: How Have You Built Your Readership?
    Our next themed week is all about building readership and creating community on blogs. If you’re interested in how to build your readership base, you might like these posts on ProBlogger.net: 8 Tips for Building Community on Your Blog. How to Find Readers for Your Blog. Strategies for Growing Readership on Your Blog. Steps to Building Your Blog into a Community. Originally at: Blog Tips at ProBlogger. 'As you might be aware, each month this year we are running a themed week – delving in deep the topics that are of the most interest to you.
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] How To Make Most of Business Trends in 2013
    Trends in business for 2013 are now becoming the default blog post within my RSS feeds. trend becomes an opportunity when it is turned from something you blog about to something that you live by. However, most people talk about what they 'see' the trends to be however few actually say how a business can benefit from these trends. So today I want to talk about putting into action a business trend to help you grow your company in 2013. like to see trends in business ideas as business opportunities and use an acronoym BEST to show how to make the most of them. Let me explain.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 21, 2011
    [Blog] How to Effectively Bottle Social Media and Product Integration
    disclosure, which I’ll be using here on Convince & Convert to disclose any ties between authors and subjects covered on the blog. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Interesting.
  • CHRIS BROGAN  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] How To Convert Traffic to a Sale
    In my last post, how to grow traffic to your blog , I gave you some ideas on how to up your traffic. If you’re bringing people back to your blog, make sure the thing you most want them to do is obvious on your site. But if you’re hoping to turn this into a sale, you might want to take some preparations into account. Simple Call to Action. If you’re calling them back to a specific post, make sure that only the action you want them to take is linked. You’ll note that most of my posts have lots of links, even if I’m selling things. Take a Few Approaches.
  • LOUIS GRAY  |  MONDAY, AUGUST 16, 2010
    [Blog] In Storage & Networking, Big Numbers In Dollars and Data
    And while I haven't talked about it too much on the blog, trying to keep a black and white separation between my day job for much of the last decade and my more hobby-oriented interests here, I've lived it, participating in one venture backed storage startup for more than 8 years, from 2001 to 2009, seeing companies raise, rise, fall and fail. Today, at least for those of us who watch the enterprise space closely, the big news is that Dell Computer has offered to acquire Fremont-based 3Par for $1.15 billion , a premium of more than 80 percent over the company's stock price.
  • SOSHABLE  |  TUESDAY, DECEMBER 11, 2012
    [Blog] Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally
    Engaging Website Content – If you have a “fun” section on your website such as a blog, this is where you’ll want to place the content. The worst thing that can happen is to take someone who wants to do business and distract them with frivolous content, so by placing it on the blog or in an area designed for “fun” topics, you’ll keep the serious visitors serious while still engaging with those who are visiting for other reasons. There’s really no way around it. We all understand that different content has different purposes.
  • SOSHABLE  |  THURSDAY, NOVEMBER 10, 2011
    [Blog] Social Media Specialists in SMBs: to hire or not to hire
    Everything goes well until you tweet some news, inform about your company or products, like and share blog posts etc. My friend and colleague wrote on his blog how a perfect marketing department team should look like in a SMB. This is a Guest Post by Janek Makulec. Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation. But I’m not going to write one of those many posts saying that creating a Facebook page is not enough. Don’t be cheap here, but stay reasonable.
  • BARE FEET STUDIOS  |  SUNDAY, MAY 13, 2012
    [Blog] Giving Back: A Core Part of Our Sharing Nature
    Ask any techie and they will tell you the same story: Can you help our school set up a blog? Back in the spring of 2000, while we were still based in Santa Fe, NM, there was a huge forest fire that broke out and endangered the entire community of Los Alamos , home to the birth if the nuclear bomb and one of the largest nuclear research facilities in the world. As a founder of the New Mexico Internet Professionals Association (NMIPA) Shane knew that online would be the best place to coordinate emergency communications. It was a literal 24/7 job with very little sleep yet so much at stake.
  • ARI HERZOG  |  WEDNESDAY, NOVEMBER 16, 2011
    [Blog] Why the Kindle Fire is Not For Me
    Visit the blog archive to read more articles on new and emerging media. I did not want a Kindle to replace the experience of reading tactile books when I wrote about it in February 2009. The majority of your comments agreed with me. Fast forward nearly three years and I still don’t want the thing. The Kindle Fire is not for me. Not yet. Engadget reviews the Kindle Fire with a concise conclusion: The Kindle Fire is quite an achievement at $200. It’s a perfectly usable tablet that feels good in the hand and has a respectably good looking display up front. That the Fire has.
  • ARI HERZOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Slapped! Facebook Blocks Me For 14 Days
    sent more requests to both local citizens and many internet personalities whose blogs I read and who know me, folks such as Wayne John and Kirsten Wright and Justin Levy — and Facebook slapped me on the wrist and blocked me from sending friend requests or writing messages to non-friends for a period of 7 days. I am seeking re-election to the Newburyport city council and actively sending Facebook messages to people who live in my town to 1) introduce myself and 2) inquire if they would like to be my friend. Today is a different story. That is, if you want to be friends.
  • ARI HERZOG  |  TUESDAY, AUGUST 9, 2011
    [Blog] How Your Photo Tweeting Experience Changes
    Enrich Your Blog Readers’ Experience with Wibiya. Studies indicate 14.9% of tweets contain links; and 1.25% of those links (or 2.1 million tweets a day) point to pictures hosted on photo sharing websites. Twitter users are familiar with the concept of adding images to tweets, typically using third-party services such as Twitpic , Yfrog , and Lockerz. No longer is that monotony required, as a deal was inked this summer with Photobucket to enable you to visit twitter.com, write your message, and attach your shared photo on the fly. Thank you for reading! 12 Million People Tweet 27.3
  • BRASS TACK THINKING  |  TUESDAY, JULY 27, 2010
    [Blog] The Restless Novice
    blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. While it might sound like we’re ready for all of the advanced stuff (which I’d often debate), I think this is a symptom of a more underlying cause. We’re uncomfortable being called beginners. Being a beginner has a strange, uncomfortable connotation. Being a beginner is associated with a lot of icons of needing help: Training wheels. Swim floaties. Step stools.
  • LOUIS GRAY  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Built Like a Blogger? Lose Weight on the Fitbit Diet.
    know few people find that intriguing on a tech blog, but as I had mentioned in my first post on Fitbit way back at the end of March, " Virtual badges influence real world behavior ", and that change in real world behavior has hit me with real results. My dresser drawers are overflowing with extra large shirts with logos from tech companies - most of them Google at this point, after more than a year at Mountain View headquarters. called the condition being "Built Like a Blogger", accurately captured by Claire Chang at SXSW in 2011 and immortalized on Twitter. So I got competitive.
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 23, 2010
    [Blog] The 4 Marketing Metrics Mandates
    5-star ratings on Yelp.com from blog readers. Postrank is now allowing you to compare your blog’s performance to that of up to four other sites. Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. View more presentations from Jay Baer. SEO stats.
  • SOSHABLE  |  FRIDAY, OCTOBER 25, 2013
    [Blog] Understanding the Differences Between Adaptive and Responsive Website Design
    The post Understanding the Differences Between Adaptive and Responsive Website Design appeared first on Soshable | Social Media Blog. 'There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue definitively until June, 2012. Since then, many companies have been scrambling to convert to a responsive design. Responsive website design accomplishes the goal. Thankfully, we didn’t.
  • JEFF ESPOSITO  |  SUNDAY, FEBRUARY 12, 2012
    [Blog] Four social applications worth keeping an eye on
    If you think you haven’t, log onto your public stream and look for quick bursts of Tweets sharing news stories or blog posts. Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues.  It is always hard to read the tea leaves when deciding whether or not to jump in with two feet or sit on the sidelines and let the audiences figure it out. So it takes an honest effort to give these networks a try. from my friend Gini Dietrich.
  • ARI HERZOG  |  MONDAY, JUNE 7, 2010
    [Blog] Ayan Sen on Making Money Online
    He lives in Canada and blogs about making money online. When did you start blogging? have been blogging since January 2009, when I started my first website on steps to create a website. Why did you decide to create a blog? The links down the left sidebar of your site cover a wealth of information — from blogging to social networking to making money online. The following is a guest interview with Ayan Sen, a 21-year-old internet entrepreneur. then began a project at twitnine.com ; and later at get-free-web-traffic.com. Got a question for Ayan?
  • SOCIALFISH  |  MONDAY, JULY 16, 2012
    [Blog] How to Boost Your Marketing Plan for Spectacular PPC Results
    When he isn’t reading or writing blogs, he enjoys sampling good music and good food. Courtesy of FreeDigitalPhotos.net. Pay per click (PPC) advertising should be an important part of any marketing campaign. lot of people are scared of it, though, and rightly so. Failure to properly prepare for a PPC campaign can mean you’ll shoot a lot of money down the drain in record time. How do you keep this from happening? You can avoid disaster and court success by asking yourself the following three questions. How Does Your Audience Talk? If so, try testing PPC ads that use those phrases.
  • SOCIALFISH  |  FRIDAY, MARCH 18, 2011
    [Blog] Do You Have the Right Insurance for Your Social Media Activities?
    Anyone can now make a video, recording, create a blog or publish a book. Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Review my SocialFish posts (search “risk management” to find them or click here ) discuss the risks and how to manage them. Risk identification is just the first step in the risk management process. It is equally important to choose the right techniques to manage these risks. Media Exposures. Web 2.0
  • SOSHABLE  |  MONDAY, JULY 16, 2012
    [Blog] Social Media’s Influence on Investing
    Blogs and web articles have been influencing the buying and selling of stocks and other investment products for years through analysis and picks.  Articles on web have always been informative about forex trading, investments etc. As social media gains in popularity, this more concise and faster paced resource is also swaying investors in many ways. SEC website ( [link] ). Zoomedia suggests on their website that companies advertise on Facebook to attract investors. Investors may also follow brokers, other investors or friends who invest on these sites.  The hedge fund actually posted a 5.4%
  • SOSHABLE  |  WEDNESDAY, MARCH 3, 2010
    [Blog] A Major Difference Between Twitter and Facebook
    Read more on this social media blog. Blast. For entrepreneurs, one of the best features of Twitter is it’s API. Twitter allows developers to tap into its stream of 1 billion monthly tweets to create new applications and websites. This Twitter API has spawned several unique applications and projects that have benefited internet users in a variety of ways. This API has also spawned several real time search engines, such as Sency , which tap into sources such as Twitter to offer real time results for internet users. However, Facebook is very different. image: LoneWolfLibrarian ). Share it.
  • CONVINCE & CONVERT  |  MONDAY, AUGUST 29, 2011
    [Blog] 6 Takeaways From 23 Years as a Consultant
    This is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning. write a lot about the importance of humanization here at C&C, so in an effort to follow my own advice, I repost the interview here, hoping you’ll learn something about me you didn’t know. ——————– I am what the professional sports community would call an “old” 41 years old. Other than time off to finish my university degree, I’ve been working as a professional for 23 years. m also not a big self-help guy. don’t go to seminars.
  • SOCIALNOMICS  |  THURSDAY, APRIL 24, 2014
    [Blog] Taking Customer Services to the Next Level: The Importance of Using Multiple Platforms to Engage with your Target Audience
    Her mother posted this interaction on her blog and it went viral resulting in the bread being renamed from ‘tiger bread’ to ‘giraffe bread’. 'Gone were the days when customer services were limited to snail mail and phone calls. strongly worded letter used to be the ultimate form of complaint whereby the disgruntled customer would passive aggressively take out their woes on the paper and slam in in the post box and wait for a reply (which they would sometimes never get). Complaints. Often, their aim is to tar the brand and share the problem they have had. Queries. Praise.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 9, 2013
    [Blog] Delta: A Stand Out Social Media Experience
    When she saw it, she clicked through to my profile, went to my blog, learned about my background and concluded I must be hurrying home to see my son. 'Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships. When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight schedules that get me home quickly. Today I have, but it wasn’t until I was wowed by a stand out approach to customer service just a couple of years ago. How the $#@! did they know that ? ”.
  • FEVER BEE  |  WEDNESDAY, MAY 1, 2013
    [Blog] CIPR and Communicating With Members
    The Conversation will now have ‘Public relations’, ‘Public affairs’, ‘Internal Comms’, ‘Digital’, ‘Tech’, ‘Marketing’ and ‘Advertising’ hubs that will pull together the  best blogs  and  original content  from these areas into their own  specialist hubs.   Unfortunately, if you were using The Conversation as a place to write and keep your own blog, all of this content will be deleted in the change to a new CMS. Instead highlight the change and offer to port across the blogs of the top 20 contributors.   "Hi Richard. "). 
  • KIKOLANI  |  WEDNESDAY, JULY 17, 2013
    [Blog] How to Organize Finances with FreshBooks
    Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! 'When I was approached to do a review of FreshBooks , it couldn’t have come at a better time. have to admit, I’ve never been good with organizing my finances beyond Excel. tried another name brand accounting product on two different occasions, and both times gave it up because I could never reconcile my accounts correctly. Not to mention that there was no suitable import option for PayPal with it either. Organize my clients’ information. Search for invoices quickly.
  • ENGAGE  |  FRIDAY, DECEMBER 20, 2013
    [Blog] Time to Get the ‘Internet of Everything’ on Your Radar
    'This is the second article in an occasional series on this blog by McMURRY/TMG Content Editor James Alan Miller that will explore the evolution of mobile technology and its influence on business and content marketing. One of the cool things about covering technology is that you get exposed to all these great trends and ideas when they’re in their infancy. In my first post, “ My Mobile Epiphany ,” I described how early exposure to PDAs and smartphones helped me understand the mobile revolution. recent white paper from networking giant Cisco found that some 10 billion of the world’s 1.5
  • SOSHABLE  |  TUESDAY, OCTOBER 29, 2013
    [Blog] LinkedIn Tops a Quarter Billion Users
    The post LinkedIn Tops a Quarter Billion Users appeared first on Soshable | Social Media Blog. 'The king of professional social networking reached a major milestone recently when they broke the 250 million user mark. Since going public in March, 2011, LinkedIn has had an up and down road. This can be expected from any social media site that goes public (just ask Facebook) but LinkedIn has been relatively stable. They’ve had some missteps. They’ve faced challenges. They seem to come out on top the majority of the time. billion as of the June quarter). Read More: Mashable.
  • JEFF ESPOSITO  |  FRIDAY, JULY 9, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on July 9, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
  • JEFF ESPOSITO  |  TUESDAY, JULY 13, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on July 13, 2010 by Espo in Cartoon of the Day Cartoon – GapingVoid Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting!
  • JEFF ESPOSITO  |  SUNDAY, AUGUST 8, 2010
    [Blog] The Branding Comedy
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention The Branding Comedy | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading The Branding Comedy Written on August 8, 2010 by Espo in Branding As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. Thanks for visiting! Unported License.
  • ONE SOCIAL MEDIA  |  THURSDAY, DECEMBER 2, 2010
    [Blog] Harvard’s Must-Have Guide to Social Media
    From RSS to micro-blogging to crowdsourcing, you’ll find a lot of new and interesting information in this presentation. Going back to school is not a bad thing always. Every now and then, we should. Even if it is to refresh our memories and do a revision of lessons already taught. Social Media is no exception. Here’s an excellent introduction to the subject as presented by Nicholas Lamphere of the @HarvardSocial group at Harvard University. Click here to view it now. Share this post.
  • JEFF ESPOSITO  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Would you pay for an adless Facebook?
    There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. When I first saw this, I pondered what Facebook would look like without ads in its current form, but then finding the image (on left), my mind started to wander again. What do you think?
  • PROBLOGGER  |  SATURDAY, MARCH 31, 2012
    [Blog] Plagiarism … or Inspiration?
    In all writing, blogging being no exception, there is a fine line between borrowing ideas and plagiarizing content. So it is with blogging. You should not be afraid of reading your favorite blogs and drawing ideas on what to write about from them. Brandsplat creates blogs, articles and social media in the voice of our client’s brand. Click here Click here for the Brandsplat Report or visit our blog at  www.ibrandcasting.com. Originally at: Blog Tips at ProBlogger. This guest post is by Dawn Walnoha of Brandsplat. Comparing content.
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