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    [Blog] Apple, Google Agree Web is Future of Software Delivery
    Back in 2007, more than three years ago, I was begging for it in a piece I had posted to The Apple Blog ( Solving Software Purchases the iTunes Way ). Apple's announcement this morning of a Mac App Store , part of OS X 10.7 Lion starting next year, and for 10.6 users as soon as 90 days from now, spells another nail in the coffin for the retail box model of software discovery, purchase and installation. The concept of an iTunes-like software delivery method for purchasing is hardly groundbreaking. Interestingly, at the time of my post, Apple had only focused on media with iTunes.
    [Blog] DooID – An Alternative to and
    Tweet Recently, I wrote a blog post about the platforms of and to figure out which one is the best, when wanting to manage one single identity that gather your profiles from various social media platforms you are active on. However, I recently received an e-mail, where it was drawn to my attention that an innovative alternative to both and was launched a while ago. This platform is called DooID and it is a One-Stop Virtual Business Card that links friends, contacts and clients to your networking websites, business info and contact details.
    [Blog] Jumo – the Non Profit Social Network Has Launched
    Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. Jumo , a new social networking platform for non-profit that we blogged about a few months ago, launched in its beta version yesterday. You can follow Tehneyat on Twitter @tehneyat. The purpose of Jumo is to connect people to organisations. This is done if you sign up and connect through Facebook. Based on your likes and interests on Facebook, Jumo will suggest organisations for you according to your and your friends interests. Sign up. Browse causes.
    [Blog] Exceptional Customer Service in a Digital Age
    According to Nielsen, people spend three times as much time on blogs and social media than on email- across all age groups. It has been said many times that “relationships are everything in business”. happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition.
    [Blog] Customer and Employee Collaboration Solve Different Problems
    Recently I had a conversation with the CEO of a company (anonymous since I discuss that I will be blogging this) that provides customer community solutions (so clearly he is already biased). This person is a friend so we usually get in little debates about things pertaining to customer and employee collaboration. For some reason the conversations usually turn to, “why do organizations need employee collaboration platforms?” ”  Why can’t they just stick with email, intranets, and phone systems? Both are valuable because both solve different problems.
    [Blog] When Wikipedia Misses the Facts
    Please sign up to receive blog posts by email. Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Pigs can’t fly but penguins can. Maybe that Wikipedia page should be edited? Or, maybe you were just pranked? In either case, I hope you have a wonderful April Fool’s Day. Thanks for reading. Musings
    [Blog] 3 Ways to Make Your Facebook Page More Like-Worthy
    Getting people to visit your Facebook is an art unto itself that requires a future blog post, but once you get them there you can do certain things that can help you to get more likes as a result. It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There’s something extremely important to keep in mind when trying to understand how Facebook for business works. Get selected!
    [Blog] Guest post: 3 reasons your website needs work
    Whether it’s offering house cleaning services or promoting a blog, visitors should be able to immediately identify what they’re viewing and why it’s important to them. The following is a guest post by Ken Myers. His bio is at the end of the article. Getting a website online is a huge accomplishment, and one that takes quite a bit of work. From learning about coding to finally committing to an online presence, there’s no shortage of things you need to do to successfully make a site go live, and it’s easy to feel like your work is done once the site is up and running.
    [Blog] 5 Social Tricks of The Vulture Economy
    People join groups, read blogs and engage in conversations that have an affinity to their intents and interest. Individuals and organizations are using the web as a means to “exploit&# people’s interest and intents. The term “ exploitation &# may carry two distinct meanings: The act of using something for any purpose. In this case, exploit is a synonym for use. The act of using something in an unjust or cruel manner. An Exploitative Economy? The economics of the web are driven by intent and interest. After all isn’t that capitalism? You can see this everyday.
    [Blog] One of my Favorite Grayson Pictures
    Author: Koka Sexton Comments: 1 comment Date: 17 Apr 2010 Categories: Blog Tags: Cuteness , Drool , flickr , Grayson , koka sexton There are 1 comment. in /var/www/vhosts/ on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. Leave a comment! Koka Sexton dot Com: [.]
    [Blog] Creativity 2010 - Week #5
    Innovation Blogs -  A directory of blogs focused on innovation. This week’s top creativity links from My Creative Team: Alternative Scenarios - Scenarios are qualitatively different descriptions of plausible futures. They can give you a deeper understanding of potential environments in which you might have to operate and what you may need to do in the present. Scenario analysis helps you to identify what environmental factors to monitor over time, so that when the environment shifts, you can recognize where it may be headed.
  • ENGAGE  |  MONDAY, FEBRUARY 20, 2012
    [Blog] How to Set the Table for Word of Mouth Marketing
    Consumers are more than twice as likely to trust people they know in blogs, on Facebook, and on Twitter than they are to trust brands in the same spaces. I f I play my cards right you’ll tell your friends about this post. Maybe you’ll even share it through Facebook or Twitter. Either way, your comments, recommendations or suggestions can spread like wildfire creating a buzz that is known as word of mouth. In social networking, the content you determine share worthy is given your little seal of approval as you send it off to the masses. So you may be wondering, “What’s the catch?”
  • T2 SOCIAL  |  MONDAY, APRIL 14, 2014
    [Blog] The Best and Worst Features of Major Social Networks for Brands
    And much like a blog or website, you’ll need to continue producing new content in order to find your channel on top. Not every brand is right for the major social networks, and not every one of those networks is right for a specific brand. When a brand gets started with social media marketing, the initial thought process is something along the lines of: “I need to be everywhere, all the time, no matter what.” ” Considering the massive presence that some of the most successful brands have had on major social networks, this is a natural rationalization. Facebook.
    [Blog] Is Twitter Massively Overrated?
    asked my friend Tom Webster , author of the study (and also proprietor of the outstanding BrandSavant blog that I strongly recommend you read) about this Facebook vs. Twitter audience issue, and whether it means Twitter is overrated. I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while : Is Twitter Massively Overrated? That’s remarkable.
    [Blog] Does Your Company Have an Open-Door Policy?
    Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing factory tours and how they reflect your company’s brand image. Last month, Sonnhalter employees had the opportunity to get their hands dirty with a visit to a local manufacturer, Lincoln Electric, that designs, develops and manufactures arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment. After the video, we were turned over to our tour guide, a long-time employee, who regularly conducts tours. Is it an open-door policy? Be friendly.
    [Blog] Are You Ready to Deal With an Online Crisis?
    Bloggers pick up on it and it gets a new life of its own.  I heard about the Audi South Africa nightmare through Twitter and subsequently saw it on South African car blogs. Their Facebook page is also on page one.   It will be interesting to see how many blog posts pick up on the story and how long this stays on page one.  Voorsprung Social Media Technik. Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. And it had a fairly short shelf-life. For years. 
    [Blog] Gin and Topics: Get a Job!
    It’s on Shelly Kramer’s blog and the commentary she puts with it is just as priceless. 4. Mostly because I want you to read it before I blog about it next week. It’s Friday! On Wednesday Bill Prettyman emailed me about something we normally do on Thursdays and, when I told him it was only Wednesday, I think I took a few seconds of his life. It’s Friday now! We’re getting ready to launch beta 1.0 of Project Jack Bauer next week and soon you will know what the heck it is, what name we’ve chosen, and how you can get involved. Oh yes.
    [Blog] Magazine ‘App’-titude
    It brings to mind a post another contributor to this blog, Scott Bolgiano , published here last spring. have to imagine he reads this blog. W hen CNN announced plans earlier last week to acquire Zite, an upstart creator of magazine apps for Apple’s iPad, it wasn’t exactly Earth-shattering news. The East Coast was still sweeping up after Irene. In the wake of a disaster that almost was, the acquisition caused nary a ripple in the blogosphere. Understandable. The announcement didn’t exactly blow the deck chairs off anybody’s front porch. But content creators should take heed.
    [Blog] 5 Tips for Using Social Media to Build Online Communities
    Build social media buttons into your website so that if someone likes a video, article, or infographic you published on your blog, they can immediately share it with all of their friends. When used effectively, social media platforms such as Facebook, Twitter, and Google Plus are community-building tools capable of taking your business or organization to new levels. Far too many companies fail to unlock the full potential of social networking, however, because they start with the wrong approach and implement incorrect strategies. Pursue engagement over sales. Give followers a voice.
    [Blog] I Have Something To Share With You, But It’s Only Available for 72 Hours
    It will come back on the market, but that might be a week from now, two weeks, or not until next year. I don’t know how many people will sign-up, so it’s available for 3 days then it’s gone. I’ll also be removing the last three blog posts from this site. Okay, let’s get serious. I’m busy and you’re busy, so let’s get to the point. For the next 72 hours, I’m selling a product which I’ve been working on for close to a year now. urge you to click here now and get all the information you need. Social Media
    [Blog] How can multiple people use one Twitter account? | Shuaism
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment! Well in a word Cotweet. In multiple words it would be that there are several services available like Cotweet, TweetFunnel , Hootsuite , and Splitweet which can help you achieve the goal of multiple users, one account.
    [Blog] Passion, People, and Professionalism
    He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. What happened, you ask? It’s one thing to say your employees are happy; it’s another to witness that happiness. But this post isn’t about the “business.”. Teamwork. passion for what you’re doing.
    [Blog] Differentiating in a Sea of Sameness
    Consider the common complaint that all of the social media books, A-List blogs , and retweeting fans say the same things. Without uniqueness, new blogs, causes, services and products are doomed to live in the second tier, offering a slightly less or more brilliant version of the market leader’s products. Maturation in social media marketing has created a sea of sameness, where conversations revolve around listening, responding, strategy, ROI, influence, etc. Differentiation distinguishes ideas, services and products. Differentiation gets back to basic product marketing.
    [Blog] SEO for Bloggers With Soul
    Why should you bother with that when you’ve launched a blog to help people and make the world a better place? However, it’s hard to change the world if you can’t reach the world, and SEO increases the chances that readers will discover this life changing blog of yours. Basic SEO practices are also good blogging and writing practices. More than just helping your site show up in a search engine, SEO can help improve a blog’s focus, readability, and value. Your blogging niche is probably your passion. It’s about the focus of your blog. Webb of S. L.
    [Blog] Add Your Pages to Stumbleupon
    Instead, add an interesting blog post (you blog, right? You should add tags the same way you would when you post a blog or add metadata. Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it’s a toolbar that has a “Stumble” button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you’ll like. know, I know.
    [Blog] Saying Goodbye to $5,000/m (& a Tiny Personal Update)
    If you haven’t noticed from the amount of 4,000+ word articles I write, I want to keep the signal to noise ratio on this blog hugely in favour of signal. Members have created almost 2,000 posts in just a couple of weeks and there are some well known faces inside you will be familiar with from blogs much bigger than this one. It’s a nice amount of income to be making with very little marketing effort on my part (besides ViperChill itself) but I do have my reasons. In response to the struggle I launched the ViperChill support forums which have been a huge success.
    [Blog] Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook
    When he's not blogging, Ari works with people and brands to improve their digital marketing. June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. invited friends and colleagues in the industry to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content. There are over 4,500 LinkedIn members today. People joined. Got a question?
    [Blog] Either they trust you or they don’t
    All very important concepts on this blog. Marketing. The art of selling. Customer loyalty. Brand promise. Social credibility. And in your organization. At the core of every one of them is trust.  Or the lack thereof. Think of any relationship you have — personal or professional. How close you feel to that person is directly correlated to how much you trust them. The deeper the trust, the deeper the relationship. And the deeper the relationship, the more likely it is to be long lasting. Which from your business’ point of view translates to more profitable. Regularly.
    [Blog] Facebook Fan Page Tips
    Facebook Widgets On Your Blog. Blog Promotion. Read more about Facebook on this Social Media Marketing Blog or learn how to take advantage of Automotive Social Media. Blast. SocialMouths has put together an excellent list of 10 steps to make your Facebook fan page shine. would love to add, but they/he did an excellent job at wrapping it up. Here’s the list, but visit SocialMouths for the details: Insights (Your In-House Analytics). Vanity URL. Big Profile Pic (Banner Style). Invitations & Bulk Messages. Twitter Integration. FBML Landing Page. Facebook Ads.
  • ENGAGE  |  WEDNESDAY, MARCH 12, 2014
    [Blog] Shock to the System: Content Marketing Is Alive and Well
    Coined by corporate marketing consultant Mark Schaefer in a January blog post , the term describes a future in which too much content saturates and eventually drowns our growing industry. Are you a believer in content shock? For a few weeks in January, it was the talk of the content marketing blogosphere. But given another decade of marketing budgets shifting toward content and we’ll be in a very different content landscape.”. Schaefer’s post went from content shock to shock and awe in a social media minute. Other bloggers and content marketers joined the debate and piled on. Hardly.
    [Blog] Social Media: Personal or Impersonal?
    This goes for both companies and individuals.  As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. founded a  blog with eight other amazing PR professionals.  These Christina is also co-founded, an industry blog that covers an array of topics from social media to public relations with a big dose of humor. This is a guest post from Christina Khoury , a founding member of the PR Breakfast Club. About Christina Khoury.
    [Blog] Using Social Media to Predict the NFL Season
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations. Want to see how your team fared or who took home the title?
    [Blog] Reading
    Please sign up to receive blog posts by email. “Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. They buck me up when I’m down, inspire me out of torpor, galvanize me when I am ready to walk the fire.” ” – James O’Reilly, co-founder of Travelers’ Tales. believe this sentiment is lost in today’s electronic age. To me, the thrill is in turning pages, not clicking mouse buttons. Shakespeare inspires me to read. live a block from a public library so I have no excuse. Musings
    [Blog] Can The Hub-And-Spoke Content Plan Succeed?
    That should be your website with a blog. You want a blog because it’s the easiest and most effective way to keep your website up-to-date with fresh and unique content. These are the posts you set up in social media circles, other blogs, forums, and where ever your target audience can be found. Content marketing is more than just creating content and spraying on the wall of the Internet in hopes that something will stick. You have to have a plan. But which plan is the best plan? With this plan, what you do is establish your home base – your hub. Give it a try.
    [Blog] 4 Things We Expect to See from Digg in 2012
    Adding more unique content in the form of blog posts and user-generated guest posts can kill both birds with one stone. Those who run blogs know that unique content that gets linked to by other websites and shared by visitors on other social media sites is one of the keys to traffic. This is going to be a make or break year for After the debacle of 2010′s V4 launch , many in the industry thought that the site would die a quick death in 2011. As the year comes to a close, Digg is far from dead and is poised for a rebound in 2012. Digg is at a crossroads.
    [Blog] Social Skills Lead to Better Career Options
    board of inspiration and quotes that reflect you is a good idea, along with any links that show your talents and what you have done already. • Try Blogging. It’s easy enough to get a blog page up and running, try Word Press or Blogger. Once you’ve written your blogs, put them out onto your social media platforms, including LinkedIn and you never who they may get to. The career search can be stressful. In fact, it usually is. These days the search takes place beyond career fairs and resumes, you’ve got social media to help you. What social media to hit up?
    [Blog] The 22 most unknown FREE things anyone can have.
    Recycler’s last blog post. Mark Thomas’s last blog post. Join our nascent movement koka ¬ Interesting Reading… - The Blogs at HowStuffWorks #3454 March 2nd, 2009 at 11:59 pm [.] Profumi Donna’s last blog post. ¬ Tom #3590 March 13th, 2009 at 6:26 pm Also, at least in my local area, McDonald’s gives out free coffee from 5-8 AM Tom’s last blog post. Maybelline XXL’s last blog post. gnz©’s last blog post. Here’s a list of a few free things that might surprise you. good one to try is the BBC.
    [Blog] Privacy is Dead and Web Journal April 20-22nd, 2011
    Finally, I read in JaTIN’s blog that Most SEOs Feel Google Webmaster Tools Is Not Accurate but I wonder how many have actually tried Google Webmaster Tools in any kind of serious way?   One reason why people who do SEO might feel Webmaster Tools isn’t effective is the information isn’t really used by many other third party tools and platforms; the only integration I know of is with Google Analytics. That’s scary, at least , to some people. This is a difficult nut to crack. It’s not cheap; a typical room uses three to five cases at $ 160 a pop.
    [Blog] Social Media Stunts Do More Harm Than Good
    Other examples include KLM’s Surprise program (we’ll be running a whole blog post about KLM’s social programs this week), and recently, DoubleTree Hotels’ birthday f or A.J. Social Media Stunts Do More Harm Than Good is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. – chronicled by the folks at Digital Royalty. Does Social Media Stunt Marketing Hurt Brands?
    [Blog] How to Leverage the Power of Content to Scale up your Business
    Publishing content regularly ensure that people keep coming back to the blogs and websites of the brand and this also encourages them to share your content thereby increasing brand visibility. How to Leverage the Power of Content to Scale up your Business. Content marketing is one of the most effective forms of  marketing. Moreover, content marketing is subtle and this ensures that customers respond more favourably to content marketing as compared to other forms of traditional and digital marketing. Add to this the fact that content marketing is extremely cost-effective. Be consistent.
    [Blog] Day 1: People of color impacting the social web. Day 1. Anjuan Simmons #28DaysofDiversity
    You can learn more about Anjuan by friending him on Facebook (, following his Twitter feed (, or reading his blog ( As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Each post will include a picture, bio, two links from the selected person and this paragraph.
  • T2 SOCIAL  |  MONDAY, MARCH 24, 2014
    [Blog] The Steps to Managing a Social Media Crisis
    We’ve all seen examples of CEOs and VPs posting videos to blogs, YouTube and other social channels explaining a situation. We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation. Have you ever looked at your overall social business strategy and asked yourself if you have a clear-cut set of steps to follow in the event of a social media crisis? Few brands do. No one likes to think about the devastating social media crisis but it is imperative that we do. Figure Out What Happened. Defense. Offense.
    [Blog] 17 Favorite Science Fiction Works
    An inescapable science fiction masterpiece, anyone who reads this blog can imagine Gibson’s Neuromancer. Image source: Aumanack Diversão sem limite. After reading last week’s post on science fiction , Erin Feldman asked me to suggest a few books in the genre. Of course, I was delighted. So here are my favorite science fiction books (and trilogies) of all time. You’ll see they span sub genre and era. 1) The Diamond Age (Or, a Young Lady’s Illustrated Primer) by Neal Stephenson. And those with the most advantages may have the largest handicaps. Corey. Image by Subarino.
    [Blog] Social Media – Why You Tube is not for you
    If you spend any time reading the blogs and columns of advice on how to capitalize on social media, You Tube is almost always a part of the discussion. If you have the resources to outsource video production, well, you’re not reading this blog. I know – You Tube is the #2 search engine in the world. And, every minute of every hour of every day there is a lifetime of video uploaded to the site. If you placed all the You Tube videos end to end they would stretch to Jupiter and back (ok, I made up that last part.). All great stuff. Except for one little problem. NOW WHAT?
    [Blog] How to Create a Thriving B2B Advocacy Community
    This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. “We brief them before all of our product releases and we’d like them to blog and talk about the products as well.” Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. ” Nick’s grandmother doesn’t want to be left out.
    [Blog] Get Social Media and Business Advice and Tips with the Jay Today Show
    have the  Baer Facts interviews I do with Kyle Lacy from ExactTarget, but they are once a week or so. I of course have this blog, Convince & Convert , but our amazing cast of guest contributors are doing such a great job of producing top-flight content that I only write here once a week or so. This is an exciting day for me. Today is the debut of my new video podcast: Jay Today. have the weekly Social Pros podcast , but that show is devoted to showcasing the incredible social media professionals who join us as guest. Thus, Jay Today ! Candidio is an amazing video editing service.
    [Blog] The Year of Living Older… And Liking It
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Hoo boy. And ".11
    [Blog] The Social Network: “Good Artists Borrow. Great Artists Steal.”
    More related to something more serious than blogging on Livejournal. Kathy Herrmann once commented on my old blog. Last night I saw the Facebook film about Mark Zuckerberg “The Social Network&# based on  Ben Mezrich ‘s 2009 nonfiction book The Accidental Billionaires. Fact or fiction, the film paints a very human portrait of seemingly insensitive Mark Zuckerberg. The film could have easily had a different name such as “Good Artists Borrow. Great Artists Steal, &# Misunderstood “ or even the old quote “Heavy is the head that wears the crown.&#.
    [Blog] AOL buys TechCrunch, the end of an Era plus The Social Network and Web Journal Sept 23rd – Sept 29th
    But I wasn’t tired of writing, or speaking at events. I was tired of our endless tech problems, our inability to find enough talented engineers who wanted to work, ultimately, on blog and CrunchBase software. At this point, where else could TechCrunch go, they are already the top Tech blog and they already have been doing their own conferences, have their own TV Channel and in fact, have become almost a part of Mainstream Media and being bought by AOL just makes it official. According to Arrington… … The truth is I was tired. Will the brand be diluted?  Probably.
    [Blog] Ben LaMothe meets Shirley Brady, BusinessWeek’s community manager
    That includes soliciting reader participation in special issues, slide shows and other editorial projects; guiding BW’s journalists to respond to comments on their blogs and articles, which we feature on the “belly band” or scrolling bar on our homepage; helping point our writers to  reader-suggested story ideas that they report for our  “What’s Your Story Idea?” In addition to the above, I spend a great part of each day in our reader comments, across our articles and blogs, to gauge our online conversations and find/identify thoughtful commenters to follow up with.
  • SOCIAL WAYNE  |  TUESDAY, MAY 17, 2011
    [Blog] How to manage social media success like American Idol 2011 contestant Scotty McCreery
    Every now and then you need to just say thanks to your blog readers, Facebook fans/likes, twitter followers and/or friends who share your content. 5. I’m not a huge American Idol viewer as a matter of fact I don’t watch a lot of TV outside of V (now canceled), Smallville (series just ended), sports and news. But when a North Carolina native makes it on the big screen especially in a reality contest I try to tune in and support. This year for American Idol, Scotty McCreery from Garner, NC is one of the top three finalist. yall come out tmrrw for all the fun! IM COMING HOME!
    [Blog] Urgency and Government 2.0
    Pretty much as I said in my blog post last month “Does Gov 2.0 Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Urgency and Government 2.0 September 7, 2010 in posts Many people involved in the movement that is Government 2.0 want it to happen. Not least of all, I’ve been guilty of harbouring such desires. But perhaps it’s not necessary, as Andrea Di Maio noted recently. Passivity has no value in this case. So, no, Government 2.0
    [Blog] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? By coincidence, Seth Godin tackles this topic of the tacky techie on his blog today : you can see the danger anyone who introduces new technology faces. Is it easy to tell if you are a scammer or straight-shooter? Later back at home I could Google him.
    [Blog] Create and Curate
    This can be for your business, your blog, your online or offline persona – in other words, you. Keep the touchpoints alive by using your storytelling experience to hint at future experiences – make the experience the first part of an ongoing deal (business events, sales promotions, a blog post series, etc), and ensure your audience know this is the case. We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. You need to be the storyteller. Tweet.
    [Blog] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
    To ensure that individuals and businesses have a positive digital footprint it has become much more important to consistently portray a positive online reputation. A bad review, critical blog post, unflattering link or an out of control rant from an ex-employee  which shows on the first page of Google search results can have devastating effects for a business, as this can cause click-through rates to plummet and business sales to drop and can often affect search results for years to come. This has led to many businesses to understand the importance of reputation management.
    [Blog] DataSift Curation Engine Aims for Relevance in Real-time
    An introductory video about Datasift was posted in their first blog post , which didn’t reveal much about how the platform works. blog comments powered by Disqus Subscribe Recent Posts Do You Convert an Oops! Skeptic Geek Impartial Observations on Technology and the Social Web Home About Disclosure My Posterous The Skeptic Can Blekko be a Disruptor in Search? Datasift has partnered with Twitter to get the full Twitter firehose and is building a platform to enable curation and filtering in real-time. Datasift can filter this firehose using over 20 variables. link] [.]
  • PROBLOGGER  |  FRIDAY, JUNE 21, 2013
    [Blog] Blogger to Watch: Torre de Roche talks about her journey to big publishing deal
    first mentioned her on Problogger as one of the bloggers to watch in 2012. I was impressed with her self-published memoir and her creative approach to blogging. recommend you check out the blog posts I’ve linked to; her story is really compelling. Before I sold the book to publishers, I learned through my research that agents and publishers look for authors with platforms, like popular blogs. How can non-artistic bloggers be more creative with their blog? I don’t believe in the term ‘non-artistic’! Read:  The Trouble With Blogging.
    [Blog] Google releases new smartphone data showing how everything is going mobile
    Promoting the webinar google published a blog post with a lot of data showing how everything is going mobile. via  Smartphone user study shows mobile movement under way – Google Mobile Ads Blog. 79% of top advertisers don’t have a mobile optimized website. Today google is hosting a webinar called “ The Mobile Movement: Understanding Smartphone Users” at 11am PST/ 2pm EST ( Registration link ). It’s 2011 and you know how big the mobile/smartphone market is, so what are you waiting for? Contact me if you need help.
    [Blog] SideraWorks is Taking on Social Business
    Yes, we have a blog, and while we have some classic posts up there now from both Matt and me, you can subscribe to it via RSS or email if you want the latest and greatest when we post something new. It’s an exciting day over here at SideraWorks, so I wanted to take a moment to share with you a couple of things. First, our website is live! This has definitely been a labor of love, but we think you’ll like where it’s ended up. Many thanks to Josh Fisher and John Hawkins for their amazing work and patience while we changed our mind fifty times on things. SideraWorks Brief.
    [Blog] Four Ideas For Fashion Brands On Pinterest
    If I see one more blog about Pinterest marketing statics, I’ll probably go postal! It seems like the Buzz around Pinterest is never ending, people can’t stop talking about how awesome this visually based social media platform is and how quickly it’s grown! Despite all the yapping it seems very few people are cranking out tangible ideas that will allow users and fans to reap the benefits of a really engaging Pinterest campaign. I’ve decided I am going to try and bring some inspiration that goes beyond pins and I’m going to start with fashion brands.
  • CHRIS BROGAN  |  FRIDAY, JULY 13, 2012
    [Blog] Become a Dream Feeder
    So what does your blog do for people? Likewise, it’s the duty of your blog to help fuel the dreams of the people you intend to serve. If you write a blog about writing, then surely give people articles about how to tighten up character development, but also write a post about how Joe Hill is slowly coming out from under the shadow of his famous father, Stephen King. When you get interested in something, you turn to magazines and television shows or blogs or whatever is at hand to fuel you. So, how will you make your blog into a dream feeder? They all do.
    [Blog] 5 Basics to Having Your Post go Viral
    The longer I blog, the more I hear of bloggers trying to go viral. I’m sure on top of posting consistently, using social media strategically, and generally providing interesting, useful, and inspiring content on the internet, it would be a little help if that content was seen by as many people as possible. Some blog commenting systems (particularly WordPress style ones) have the option to link to a post – choose that one when you’re commenting. Does it have an angle you can cover on your blog? Originally at: Blog Tips at ProBlogger. No emotion?
    [Blog] List of Brand-Side Corporate Social Strategists: Twitter Edition
    Manager of Customer Success and Community Program at Cisco WebEx Technology group. •  Steven Tedjamulia – Head of Social Commerce Innovation at Dell. •  Alison Bolen – Editor, blogs and social content at SAS Institute. •  Marty Collins – Director of Emerging Media at Microsoft. •  Mark Yolton – Senior Vice President – SAP Community Network at SAP. •  Brian Ellefritz – Sr. You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following?
    [Blog] Agile service development in action: Uber’s on-demand delivery service
    As Uber states on its blog, Corner Store is a “limited-time-only experiment that will run a few weeks – but the more you love it, the more likely it will last” i.e. Uber is testing the concept of a delivery service to see if it resonates with consumers and if it does, it may be here to stay. In the blog post introducing Corner Store, Uber seeks customer feedback on the service at multiple points, asking them to list products they’d like to see added to the inventory list and to register their interest. This week Uber, the rideshare and taxi app worth a whopping $18.2
    [Blog] Your Social Media and SEO Game Plan for 2012
    Choose between three and five blogs in your niche to write good articles and submit a guest post to them, these posts will have a link to your blog and sub page. Share your blog entries on your Facebook wall and Google Plus page. These visitors will then have the option of liking your page on Facebook, tweeting your post, giving your page a +1 on Google, subscribing to your YouTube channel, and commenting on your blog post. For example, you need to have about 45 good quality blog post ready and set up in WordPress to be posted every other day.
    [Blog] How Social Media has Changed Us
    In the workplace, this can be an instant message program that is shared among employees, private company Internet forums, open bulletins, or company blogs. It would appear that social media is here to stay. To come to any other conclusion would require looking away from the facts or foretelling some unpredictable calamity or sudden and dramatic shift in user habits. Because quite simply, the numbers don’t lie. For one, there are hundreds of social media sites, many of them with robust and active user bases. And let us also not forget that we spend a ton of time on these sites.
    [Blog] 5 Common Causes of a Slow Website
    There are a few times, such as with monetized blogs, that ads are necessary. There’s been a lot of time, money and energy put into the company website–only to find that it runs about as fast as a turtle. What’s causing this slow-moving phenomenon? Just like symptoms of an illness, there might be a few different causes. For the non-tech savvy crowd, it’s best to get the help of a professional and avoid headaches and frustration. good webmaster or tech support guru can quickly identify what’s going on with the site. Server and Hosting Issues. Website Overload.
    [Blog] Social Media Becomes a Global Front Porch
    But when I’m spending money, I want to know who I’m spending it with and I don’t think I’m unusual.  As a front porch for consumers and vendors alike, Social Media helps me do that.  I tell people regularly to check our commercial site to see what we do; but, to see who we are, check this blog, our Facebook pages and our Tweets.  My father is a forester.  At one time, his chief role in his company was to evaluate a stand of timber and negotiate with the landowner for the rights to that timber.  Those kinds of deals weren’t made by men in suits in conference rooms or over the phone. 
    [Blog] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Writing a book, and now getting the completed manuscript to the right size/focus has been taking up a lot of my blogging time, but feel the need to keep the blog up to date, especially the web journal part, and there are a lot of events, meetings and discussions I have not had a chance to post about, but if I had the time and energy, would have. Maybe the only thing I can say about Hockney’s IPAD images (being an artist myself) is they don’t appear to use platform in an innovative way. Since I worked there last year, I feel I should not comment, but I will say this.
    [Blog] Selecting Media Venues
    Secondary choices included select social networks, a live event at Google HQ that extended the event, blogs that extended the book’s logic, and native ads. included this and influencer blogs as tertiary as they were content pieces that were beyond our control. When you are considering media outlets to deploy a story, there are so many choices. How do you know which digital and traditional media venues are the right ones, and how do you prioritize them? It is based off a presentation I gave last week at the International PRSA Conference. It’s critical to have a focus.
    [Blog] If Someone Gave You Exactly What You Asked For, Without Negotiating, You Asked For Too Little
    If you liked this post, you might also like: Personal and Professional, Private and Public, Work and Play The Myth of Frictonless Free Agent Networks and Anywhere Anywhen Collaboration Mail Today Story on People Whose Lives Were Changed by Blogging Chris Andersen on Why Transparency in Journalism is Rare. Recently, a colleague told me about his rule of thumb for negotiating business deals: if someone gave you exactly what you asked for, without negotiating, you asked for too little. This rule of thumb feels so wrong to me at so many levels. You ask for whatever you can get.
    [Blog] The Slippery Slope of Association Blogger Outreach
    skip to main | skip to sidebar mizz information Tuesday, October 5, 2010 The Slippery Slope of Association Blogger Outreach Its not often that two of my favorite things to blog about happen to intersect but today youre in luck. They gave a group of mom bloggers gift certificates (Im not sure of the amount) in exchange for their participation in an informational webinar and a blog post hyping how HFCS is actually not bad for you. Say youre thinking about offering bloggers a free registration to your meeting in exchange for them blogging about it, or free books or other materials.
    [Blog] Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)
    The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. If you have an awesome pin or a compelling blog post, share it across the board. . The challenge is to ensure that this value-added, or what I call "selfless content", supports the brand promise and values. . Ashely Howland , Bayler Healthcare System's social media manager,talks about how she and her team are executing a successful Pinterest strategy. Part One of Diva Marketing's interview with Ashley Howland.
    [Blog] A Message from Gini Dietrich’s Mom
    Last summer she made her debut in our weekly  video blog. My momma, Christy Norton, is today’s guest blogger. This is not the first time she’s been on Spin Sucks. In honor of my birthday she writes about grounding me for my entire life and other fun stuff. Here she is…Skirsty, momma, mumsily, Mamma Mia…my mom. Happy Birthday Gini Gin!!!! wish that we were together celebrating, I miss you tons! One that causes explanations.  I’m sure that many people have been in therapy for years after being called as many names as you have been called.  Let us explore this. 
  • FEVER BEE  |  SUNDAY, JANUARY 15, 2012
    [Blog] New Features
    Live-chats, picture sharing, collaboration areas, member blogs, and video uploading all usually do more harm than good (and these are just the obvious examples). Resist the urge to add new features. Beyond a forum/discussion area, there are few features a community essentially need. Unless there is either a clear demand for a new feature  or there is a sufficient social density to get the benefits (more on these in a second), it hurts the community to add them. With too few members, new features dissipate activity. This causes long-term negative impacts.
    [Blog] Good blogger outreach and is Worky worth trying?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? So I don’t often do it.
    [Blog] Hello, I must be going…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? And as for the future?
    [Blog] Facebook Updates News Feed
    Read our blog post “ How To Create Relevant Content ” for more tips. Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Also, Facebook would like to make sure that the kind of content that is being surfaced and shared is the best quality. From this Facebook has determined what kind of content that is timely, relevant, from trusted sources and likely to be shared.
    [Blog] Buzz asks more questions than it solves
    There’s been a mad rush in the last 24 hours to blog and tweet about the latest social media craze – Google Buzz. always try and take a step back and avoid the urge to blog immediately but, as the day has gone on and as I have read more and more about it, there are a few initial thoughts that spring to mind that I thought I’d jot down. A few caveats. Tweet. It’s rarely possible to objectively comment on something this new until you’ve tried it and lived with a for a bit, but such is the pace of social media…! This is not a Buzz v.
    [Blog] The Power of Listening
    The Power of Listening is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. He’d kill us if he had the chance. This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”. The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations. He’s a clever investigator and he’s skilled at manipulating (the hilariously analog) 70s-era surveillance technology. But he doesn’t really listen.
    [Blog] Conference: Public Sector Web 3.0 and Future of Social Media Government
    How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. Government 2.0 is such a hot topic. I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Come along if you are interested – I think you can book from Public Sector web 3.0 and Future of Social Media eGov. and a demonstration of tools to make your life easier. social media dashboard. This session will show you how!
    [Blog] From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at Sauder Woodworking and MAGNET Find A Way To Innovation. When Sauder Woodworking began seeing less growth and profits, the company couldn’t afford to invest in innovation, yet truly needed to explore new markets. Click here to read the original post.
    [Blog] The Power of Educational Technology: Preparing Students to Succeed in the 21st Century
    In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. think this is a major step and change for many educators to take, but by reading blogs such as these and sharing opinions, thoughts and ideas with others, the change will be more easily made and more successful. The views represented in this blog are not necessarily those of the Wellesley Public Schools. Subscribe to My Blog: Enter your email address: Delivered by FeedBurner. Blogs I read. Dereks Blog.
    [Blog] More on Cloud Computing
    Archives Select Month September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 Recommendation The Authority Blogger course is an invaluable way to learn more about blogging for your business, whether you are a Fortune 500 company, a small business, or an entrepreneur. on our own servers or desktops. click here!)
    [Blog] Fast Company and The Influence Project
    Archives Select Month September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 Recommendation The Authority Blogger course is an invaluable way to learn more about blogging for your business, whether you are a Fortune 500 company, a small business, or an entrepreneur. How far does your influence spread?
    [Blog] Elderly Finding Using Social Media is Healthy
    BlogsBlogs on any topic are a good way to search for information. Whether you are looking at expert blogs or product blogs, you can find any information on what you’re looking for. Often we think about social media in a context where middle schoolers are posting their latest Starbucks drink or 20 somethings are tweeting about where they’re going that night. But social media has a vast array of uses, and one that is quite beneficial is for seniors in the realm of healthcare. And the more they learn about social media, the more they can use it.
    [Blog] How to Survey Your Audience
    To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. Image via Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing. One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Blog] A Face for Radio: Writing Lessons Learned On Air
    image:  flowizm ] If you liked this, try: Lead and I Will Follow: On Writing Good Leads 5 Tips to Fight the Writing Procrastination Gremlins Conquer the Writing Process (Or Let it Conquer You) What Making Sandwiches Taught Me About Marketing 5 Reasons You Hate My Blog Posts Tagged as: Audience , Insight , Queens , Radio , Radio broadcasting , Washington D.C. Reply Cancel reply Leave a Comment Previous post: Want Infinite Blog Post Ideas? Engage Content marketing resources and insights from content marketing professionals. Home 1. Strategy 2. Creation 3. Management 4. Makes sense.
    [Blog] ACT Government’s open government steps — a cart-horse issue?
    And this week, the Chief Minister, Katy Gallagher launched her blog (though I note the media release fails to have active links (a basic misstep). So, the ACT Government is finally making moves to open up and participate with its community and enacting some open government programs. We’ve already had the first Virtual Community Cabinet , which seemed to go okay (though I remain doubtful that Twitter is the right venue for this kind of thing). Something good that’s already happening is the Time to Talk site, inviting community input on ACT Government activities. open government
    [Blog] 5 Ways to Find Keywords That Deliver Superior Web Marketing Results
    Look through their content and blogs and review their page titles and meta descriptions for keywords you’re not currently using. Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. So where can you find these amazing keywords? Your Competitors’ Websites. Google Trends. Wordtracker. BoostSuite.
  • PROBLOGGER  |  FRIDAY, JULY 23, 2010
    [Blog] Earn $75-$100 a Post Writing for the Flightster Blog - Flightster
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Blog] Paying Employees for Innovative Ideas: Why It Doesn't Work | Spin.
    blog post with his advice on keeping yourself safe online is forthcoming, but today I want to talk about the discussion we had around paying employees for innovative ideas. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Cool idea, right? vehemently disagree. love being able to buy wine and shoes. Or does it?
    [Blog] The Efficacy Factor: Increasing Participation By Accentuating Impact
    Initiating a good discussion is an impact.Posting a good blog post is an impact. Frequently refer to individuals and the impact they have made. That impact doesn't have to be huge. Posting a good response is an impact. Helping run an event is an impact. Even doing things outside of the community that benefits the topic can be a good impact (especially useful for communities of practice). Feeling you're unique and that your contribution matters increases both your participation and the participation of those around you.  This is partly social loafing.
  • SPIN SUCKS  |  MONDAY, JULY 26, 2010
    [Blog] Why Your Customer Experience is Directly Tied to Your PR – Now.
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Picture a CEO in a suit, with a cigar in his mouth, saying to his PR team: “Our customers don’t know what they’re talking about.” I witnessed this reaction from a CEO (ok, sans cigar and suit) when he received unfortunate news from his PR team. Really bad. Thanks!
    [Blog] Content Writing Outsource: Best Practices for Online Businesses
    Hire several contractors if you need specific types of content to be written; one person may be good for writing blog posts, but they can hardly write a technical paper professionally. Give CLEAR instructions to a contractor: a list of proposed blog post titles, specific voice and tone etc., as you may have no time and opportunity to discuss every small detail afterward. Thus, in 2012 they reported about 91% of marketers that used content marketing for their businesses and spent 33% of their budgets on it. How to outsource content writers. Go check them out!
    [Blog] Branding Glossary
    Reply Leave a Reply Cancel reply Blog at Wisdom London Creative Communications is our world… « Brands in Action: The Big, Bad Re-brand Emotive branding: the path to meaning » Branding Glossary We thought it would be useful to provide a Branding Glossary as an accompaniment to our Brand Series. So here’s the Wisdom skinny on some of the terms we’ve used a lot already, and those which you’ll hear more of as the series progresses. Visual identity The visual representation of everything the brand stands for. Think Coca-Cola or Google.
    [Blog] 4 Statistics You Need to Focus on for Your Email Marketing Campaign
    For example, we helped an automotive parts company convert a blog post about an engine problem, which was solved with a performance part, into an email containing the same content. Email marketing may have been around for a while now, but it’s still the most effective way of building a trust relationship with prospects. recently worked with a B2B company that provides professional services and training to leaders. When she contacted us, the owner was at her wit’s end. She had gotten dismal results, and the revenue she had made was compromised by the pricey incentives.
    [Blog] Hard Activities Discourage Participation
      I dislike communities that are based around members writing blogs to each other for the same reason. Virgin Media Pioneers, an online community for young entrepreneurs in the UK, launched with one fatal flaw. For users to interact, they had to record videos of themselves and post them to the site.    That's a big ask. First, the participant needs to have the right equipment. Then they need the knowledge to record the video. Then they need the confidence to be on a video. Finally, they need the motivation to keep doing it. 
    [Blog] State of Social Media Marketing: New Report on Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012
    Experienced social marketers report that they plan increased usage of social marketing platforms beyond the Big Three (Facebook, Twitter, and LinkedIn) to include: Blogs (91%) YouTube (86%), foursquare (59%), SlideShare (43%), Flickr (50%), and Tumblr (30%). We are excited to share our annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. 
    [Blog] Scraping for Data
    There was also a section on PeekYou , a platform I’ve already written about a few times recently: New York-based PeekYou LLC has applied for a patent for a method that, among other things, matches people’s real names to the pseudonyms they use on blogs, Twitter and other social networks. Just happened to read  Scrapers’ Dig Deep for Data on Web in the Wall Street Journal yesterday about how companies and individuals are using Listening Systems to scrape data on all sorts of things including individuals in forums and message boards that most users assumed were protected.
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