GEOFF LIVINGSTON | MONDAY, AUGUST 15, 2011
[Blog] Getting Ready for the Long Write
Write a blog post or some other text. Image by hashmil. Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When embarking on such a project, it helps to have a writing program, very similar in nature to a training program that an athlete embarks on to prepare for a marathon or a long season. Here are some methods that helped with these five projects: Use a Blueprint. Image by emanueleED. Chapters support the larger parts.
PROBLOGGER | FRIDAY, NOVEMBER 23, 2012
[Blog] Forget Everything You Think You Know About SEO
SEO plugins are not the answer. I’m sure you are aware there are a whole host of WordPress SEO plugins available for your blog. can be ignored when writing blog posts. The main learning here for bloggers is that instead of worrying about search engines when you write your next blog post, you should focus 100% on the user. Without a doubt, the single most important factor in gaining search engine ranking is building links to your blog. Originally at: Blog Tips at ProBlogger. This guest post is by Mark Collier of www.DropMining.com. My research findings.
WAXING UNLYRICAL | MONDAY, OCTOBER 17, 2011
[Blog] Lessons From a Very Public Break-Up
The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. Share of Voice reached 55%.
THE WAY OF THE WEB | THURSDAY, AUGUST 19, 2010
[Blog] Influence and Empire Avenue
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
GEOFF LIVINGSTON | WEDNESDAY, AUGUST 24, 2011
[Blog] Steve Jobs Breaks the No News Cycle
Really, how many more Google+ blog posts can we read? Image by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. Perhaps it’s simply time to balance his life a little more because life (health, family, mind, etc.) demands it. Keep breathing the air, Steve.
DANNY WHATMOUGH | WEDNESDAY, SEPTEMBER 19, 2012
[Blog] Why clever companies stop selling and start helping
picture credit / Originally posted on the EML Wildfire tech PR blog. Why do some companies make it so hard for you to do business with them? thinking about broadband or mobile phone providers that make you jump over hurdles to switch provider. Gyms that tie you into long contracts. Or websites that make you fill in a form before giving you access to their price list. There’s one reason, of course: they want to sell more stuff. Historically, this approach has been one that brands have used. Sell, sell, sell. The ‘hard sell’ is seen for what it is; desperation.
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 28, 2012
[Blog] Marketing without a Customer Intelligence Hub is like living without a brain.
Our CEO, Kenyon Blunt has written a blog titled “ The Three Fundamentals of Multichannel Marketing.” ” In it he introduces the term — Customer Intelligence Hub — “a central repository that integrates data from all sources and enables real time analysis for a variety of business and marketing decisions.” ” Sounds great, doesn’t it? But what is it — really? This is the Creative Director’s definition (gotta have pictures). hope it helps. View more presentations from SIGMA Marketing Group.
ARI HERZOG | SUNDAY, FEBRUARY 20, 2011
[Blog] Meet Delena Silverfox on Facebook
With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. Maybe you’d like to meet her there? -- Thanks for reading Meet Delena Silverfox on Facebook , the latest article from my blog on the social web. also write a blog from my city council desk. Delena Silverfox empowers women to join her in raising their children through natural parenting. Many people who didn’t enter the contest shared the article across their social networking sites. Marketing Facebook
DANNY BROWN | MONDAY, AUGUST 23, 2010
[Blog] You Scratch My Back - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs You Scratch My Back August 23, 2010 33 voices share yours! give a ton of free advice away every day via my blog. Then offer some ideas how they could maybe implement.Im all for offering "free" through the blog, and as I mention to Zach earlier, if youre offering something, you shouldnt really complain when folks take you up on it.Its the other part of the equation that becomes "fun" ;-) New! Take it offline as well.
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Blog] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Clearing Clouds of Confusion – the 5 Categories of Social Media Software is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. ” .
DIGIGEN | FRIDAY, APRIL 23, 2010
[Blog] Cool Stuff: iPad Scratch and Mix
Shame about the name, but the video is good. just love the idea of being able to mix and scratch off two ipads or even an ipad and iphone! But to see how you should really mix, check out Kentaro from DMC 2002. That’s true talent. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
GAURAVONOMICS | SATURDAY, APRIL 23, 2011
[Blog] Mumbai Mirror Story on My Off Consumption Experiment
So I took the sabbatical. I ran a contest on my blog to give away stuff that filled up three rooms.” He also follows 200 blogs and reads features and about a 100 books a year. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Gaurav Mishra threw everything out in order to declutter his life two years ago. Namrata Bhawnani. Friday, April 22, 2011. Now I own one set.
ACIDLABS | THURSDAY, DECEMBER 3, 2009
[Blog] Use the connections — recruitment and social networks
Related posts What will the future of media look like? (15) What inspires me to blog (and a short rant) (3) Oops… Another big brand slips up on social media (10) Work or play? Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. The text below is the argument I put for my case (more or less). The big news media. The music industry. Recruitment agencies. Job boards. These are all ideas whose end times have come. At least in their current form. But why?
DIGITAL DIVA | SUNDAY, MARCH 15, 2015
[Blog] Birthdays, catching up with friends & scoffing at ‘bants’
That’s not to say I didn’t have a big ‘to do’ list though (I’m currently looking at it…think I managed to do a third of it!). I did get chance to post a few blog posts this week. Hello, hello. Another week flies by. This week I spent a good proportion in London with work and seeing a friend I’ve been meaning to catch up with for ages. Love you Anna! I was also down for my brother’s 30th birthday, which involved lots of good food at Roka on Charlotte Street. Then back up for another friend’s birthday…what a fab few days. Bants?!
SOCIALFISH | THURSDAY, APRIL 28, 2011
[Blog] Help Support the Next Generation of Women in Tech
Check out the NCWIT’s website and blog here. NextGen Tech Women is an effort organized by our friends Danny Brown , Geoff Livingston , Kami Watson Huyse , Allyson Kapin , and Julie Pippert. They are hoping to raise $25,000 between now and May 5, 2011 to support the next generation of women technologists. Can you (or your association) help? Individual and corporate donations are welcomed. In its fifth year now, the NCWIT Award for Aspirations in Computing has grown to a combined national and affiliate program. Here’s more info on recent awardees. Names to watch!! Notre dame.
SOCIALNOMICS | SATURDAY, MARCH 8, 2014
[Blog] Businesses Investing More In Social Media-Based Customer Service
As he explained in his blog post , Chastain contacted HostGator’s social media manager, Sean Valant, and asked why HostGator had been deleting negative comments on Facebook. According to Chastain’s blog, HostGator thought “that many of the upset customers they reached out to [via social media] in the past did not usually follow up with their suggested support channels, [and] as such, they did not always reach out to help customers with complaints.”. Google Alerts is a great way to monitor mentions of your brand across blogs and other sites aside from just social media channels.
DIVA MARKETING BLOG | SUNDAY, SEPTEMBER 20, 2009
[Blog] "Will Social Media Change Our Behavior?"
the UGAConnect 2009 blog. That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) social media conference - Connect. In it's 3rd year, Prof Karen Russell brings together Public Relations students, academics and professionals working in social media. . I had the privilege of sharing a panel with the ever controversial, but always smart, Jeremy Pepper on Integrating Social Media in Business and Industry. It's always fun and invigorating to be part of a student event.
CONVINCE & CONVERT | SUNDAY, AUGUST 25, 2013
[Blog] Websites Will Become the AM Radio of the Internet
The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email. If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, people would pay for it (if asked). When they need you, they’ll engage. agree.
SOSHABLE | WEDNESDAY, NOVEMBER 25, 2009
[Blog] There’s no ROI in Social Media… if you suck at it
Read more about social media strategy on this blog. Blast. Yes, it’s a cruel and uncalled-for statement. It’s also one that needs to be stated. know I’ve been ranting a lot lately (this is the second one) but sometimes the best way to be constructive is to slap people across the face and say, “Wake up!. There is a return on investment with properly run, strategically planned social media campaigns. The problem isn’t with the companies or the products themselves. Share it. The world should know: Blast.
ARI HERZOG | TUESDAY, NOVEMBER 25, 2014
Please sign up to receive blog posts by email. #Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection. Do you remember the days and weeks after 9/11 when people bought flags and patriotism ran amok?
FEVER BEE | TUESDAY, OCTOBER 30, 2012
[Blog] Buzzing Communities - How To Build Bigger, Better, And More Active Communities
To put it simply; if you like this blog, you will love the book. The way we approach communities right now is broken. It's largely a collection of intuition, haphazard guesswork, and top-down processes. As a result, too many communities have failed, more are struggling, and nearly all could be much better. For the past year, I've been working on a book to change this. Today I'm ecstatic (and slightly nervous) to announce that my book, Buzzing Communities, is now available to buy. We urgently need a new approach to developing communities.
SOCIALNOMICS | THURSDAY, OCTOBER 31, 2013
[Blog] Why Google+ is an Essential Part of Your Social Strategy
For that matter, make sure that when you post to your blog, each post has a plus 1 button at the bottom. While its 2011 launch debut was easily forgotten, Google+ usage has quietly but steadily been growing. So much so, in fact, that usage of the site now surpasses both LinkedIn and Twitter, with over 343 million users and 34% of all social logins, according to a recent study commissioned by Janrain. Google+ now seems more poised than any other social media platform to dethrone Facebook in terms of social sharing. Why Businesses Should Use Google+. 1) Social Logins Matter. No excuses! 2.
SOSHABLE | TUESDAY, OCTOBER 23, 2012
[Blog] Is social media hurting our relationships?
Read more Social Media News on the Soshable Blog. As social networks like Facebook and Twitter have become a natural part of our daily routine, it often filters into our offline lives and conversations, therefore it must have just as much of a negative effect as it does a positive one…right? Some examples that are prominent are not adding someone as a friend on Facebook, who knew this would become such a difficult dilemma? There are some family members and friends, then and now that we simply do not want knowing details of our lives, let’s not even mention co-workers….
BRASS TACK THINKING | WEDNESDAY, JULY 21, 2010
[Blog] Disagreement vs. Disagreeable
tweeted a week or two ago that I had lost the will to debate in the blogging world for the exact point that you stated here. link] Aaron Lee Great blog post, one problem i see most people have is that they don't listen when they give their opinions, because they think they are right and everyone else is wrong, and it has been a put off to so many [link] Disagreeing Without Being Disagreeable [.] Conflicting ideas, dissenting viewpoints, differing opinions are healthy and a really good thing. They make us all better in the long run, right? Have you felt this? Thanks! Bingo.
SOCIALFISH | SATURDAY, SEPTEMBER 18, 2010
[Blog] Know someone in the military?
What if one of these family members, friends, colleagues, friends of friends came home wounded (or worse)? I don’t often appeal for any particular nonprofit here on this blog, since we’re close to so many, but we’re coming up to October and Ride Allegheny , a biking tour that rides every year from Pittsburgh to DC to raise money for Operation Second Chance. have a friend in North Carolina who’s recently finished a several year stint as a captain in the US Army. Heck, I drive past Walter Reed pretty much every day on my way home. What if something bad happened?
PUZZLE MARKETER | THURSDAY, JULY 5, 2012
[Blog] Invest in Your Brand with Content
List of benefits Infographics Competitive reviews Top 10 reasons you need today Customer reviews Video customer testimonials Video demonstrations Regular related blog posts Customer service via social media FAQ page Guarantees or trials. Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online, read industry magazines, and ask their colleagues and friends about it. They have narrowed their search down to you and your number one competitor. You could offer the same. What do I mean by this?
WAXING UNLYRICAL | FRIDAY, NOVEMBER 19, 2010
[Blog] Kpop Lessons: Handling Defamation Through Public Relations
Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Vague statements will not help your case, and as @bustedblonde told me over Twitter: “Don’t hide behind [them]. In a blog post on the Bear Stearns debacle , Peter Cohan explains that “when a CEO makes statements such as ‘we have adequate liquidity,’ the lack of specificity undermines confidence. Oh, one other thing: my blog = my sandbox. Your lawsuit v. Read All About It!
ARI HERZOG | FRIDAY, FEBRUARY 13, 2015
[Blog] On Harmonious Surplus Soap
Please sign up to receive blog posts by email. “Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” ” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper. My subconsciousness or whatever it’s called remembers the pen and paper are there and when I awake in the morning and before I open my eyes, I’m scribbling words about my dreams. I don’t write every morning. Sometimes I’m writing paragraphs. Harmonious. Surplus.
GEOFF LIVINGSTON | FRIDAY, JUNE 25, 2010
[Blog] What to Expect on Our Gulf Mission
We will be blogging, tweeting, photographing, sending mini live podcast reports, etc. We already have several commitments to distribute that content beyond our blogs and social media properties. What have they done to the earth? What have they done to our fair sister? – Jim Morrison, When the Music Is Over. Images by Kris Krug from his TedX OilSpill Expedition set. The time is almost upon us for our well-discussed Gulf Mission. Thank you all for your support. How will be determined on the trip. Along the way we have committed to a full citizen journalist effort.
JEFF ESPOSITO | MONDAY, AUGUST 1, 2011
[Blog] A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. No blog posts were required or asked for. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. During the hour plus that we were sitting in the offices that overlook the 99-year old ballpark, nothing was off-limits. This was unsolicited.
PROBLOGGER | TUESDAY, MAY 3, 2011
[Blog] Is Blogger Copyright Dead?
If you’re reading this blog post anywhere other than ProBlogger.com, you’re reading an illegal rip of the original. Content scraping—by automated programs that pull entire posts from your blog for republishing elsewhere—and autoblogging—where sites regurgitate whole articles from your RSS feed on their pages—are the most common content ripping practices. Image by stock.xchng user Spiders As an old-skool content creator, I’ve been astonished at the things I’ve heard and read in recent months on this topic, particularly among the blogging community.
DEVUMI | THURSDAY, JUNE 11, 2015
[Blog] Creating Stunning Twitter Backgrounds: With Examples!
appeared first on Devumi Blog. Twitter users have been uploading custom Twitter backgrounds since the 140 character platform first started. Some people have been using it for the LOLZ, others have been using it as a chance to do some brand building and to get their logos or faces out there. If you’ve ever wondered why you’d want to create custom Twitter backgrounds for your account, or how you can do it without much design skill, this guide will certainly help you. Why do people create custom Twitter backgrounds? Is it really worth the time to create a custom Twitter background?
ENGAGE | WEDNESDAY, AUGUST 27, 2014
[Blog] How To Make Print Stand Out in an Increasingly Digital World
It’s those details that make a card less likely to be tossed. Q: What websites or blogs do you read for design inspiration? A: I get inspiration from so many different websites. 100layercake.com and snippetandink.com keep me up-to-date in the world of weddings, and thehousethatlarsbuilt.com is a great lifestyle blog. “Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. Clearly then, for print to stand out these days, it needs to be out of the ordinary. The St. My go-to font is Gotham.
PROBLOGGER | THURSDAY, NOVEMBER 24, 2011
[Blog] 10 Productive Tasks You Should Be Doing On Google+ Right Now
And they are the very people who can have a huge impact on your blog and business. Your mother won’t use Google+, but that guy who can help bring attention to your blog sure will! Can you imagine the power and creativity you can tap into if you created a Circle dedicated to thought leaders in marketing, a Circle dedicated to social media, to technology, to innovation, and to blogging? 2. Here are some ideas: Comment like crazy: Just like you would on a blog, you should leave thoughtful and useful comments on things that these thought leaders share. Fair enough.
SPIN SUCKS | MONDAY, JULY 19, 2010
[Blog] Use Gen Y Stereotypes to Your Advantage | Spin Sucks
And we’ll tell them through our blogs, on Twitter, you name it. Check out his personal blog, Life Without Pants , and swing by to say hello on Twitter. 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. To many, we’re almost seen as an entirely different species. Now for the Gen Y crowd. My point?
VIPER CHILL | FRIDAY, DECEMBER 10, 2010
[Blog] I Have Something To Share With You, But It’s Only Available for 72 Hours
It will come back on the market, but that might be a week from now, two weeks, or not until next year. I don’t know how many people will sign-up, so it’s available for 3 days then it’s gone. I’ll also be removing the last three blog posts from this site. Okay, let’s get serious. I’m busy and you’re busy, so let’s get to the point. For the next 72 hours, I’m selling a product which I’ve been working on for close to a year now. urge you to click here now and get all the information you need. Social Media
SOSHABLE | MONDAY, JANUARY 14, 2013
[Blog] Why Reachli is Ideal for Businesses Using Pinterest
Pinterest has done wonders in particular for blogs and for websites who have taken interest in creating supporting pages and picking proper images. As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. With that said, it is not always easy depending on others to repin your pins and in some instances promoting pins can help further your reach. Cats and Bacon image via infographr].
ENGAGING BRAND | SATURDAY, JUNE 8, 2013
[Blog] Reciprocity - so easy to give so hard to refuse
It got me thinking why do I blog, why do I produce these little thoughts and ideas? On a gorgeous sunny day like this, there is nothing I enjoy more than a walk in the countryside. love the countryside, I love the calm.after a business week of work, meetings, travelling etc. walk allows you to talk, discuss life and take a timeout from your busy life. It gives you space to think about your life, your career, your business - to think about your own personal growth. Saturday is when I post a ''Bab''s Booster'' to get you thinking about life, to inspire personal growth. Sharing is easy.
SCOTT GOULD | TUESDAY, OCTOBER 12, 2010
[Blog] Ideas Don’t Equal Innovation: A Filter For What You Could Do, And What You Should Do
I love Mike Myatt’s blog. It is on the subject of focus that I clipped this article of his that demands some treatment from the Friends here at our blog. leader’s leader, Mike has a wealth of leadership experience and insight that he boils down into quick but prudent lessons everyday. remember speaking with him on the phone at the beginning of the year, and it was clear to me that whilst Mike works with top companies and is a revered figure in leadership theory circles, he walks his talk. One of Mike’s main things is focus. Mike’s 15 Filters. 1. The
PROBLOGGER | TUESDAY, APRIL 23, 2013
[Blog] The Ultimate Guide to Making Money with the Amazon Affiliate Program
Today, I was looking back over some of my earliest attempts at making money from blogging. first heard about Amazon’s Affiliate program in April 2003. I had been blogging for 6 months and was beginning to realise that this new hobby of mine was going to cost me a little money (for hosting, design etc). I was newly married at the time and on a very tight budget. realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. realised that DPS was a blog that largely shared ‘tips on how to use a camera’. Relevancy Matters.
ENGAGE | FRIDAY, NOVEMBER 15, 2013
[Blog] Ready, Set, Launch: 5 Factors that Should Drive Your Website Launch
Our tools: A mix of content curated from around the web and the associations space; insightful blog posts from our team and the community at large; and efforts to present the magazine’s content and voice to new audiences. Have you implemented a mobile strategy for your association magazine or blog (or both?) This post was originally written for SocialFish by Julie Shoop, vice president and editor-in-chief of Associations Now and Andrew Hanelly, senior vice president of strategy at McMURRY/TMG, on the thinking behind the launch of associationsnow.com. For starters…. 1.
CONVINCE & CONVERT | TUESDAY, DECEMBER 7, 2010
[Blog] 7 Skill Sets for Nurturing Open Community
Here’s an excerpt from Chapter 2: Open Community Means Developing into a Social Organization: We talk a lot about the idea of the social organization on our SocialFishing blog ; whether you are for-profit or nonprofit, an association, company, B2B, B2C, or small business, it pays to think strategically about the skills you might want to develop in your staff in order to be the kind of business that can nurture its Open Community online. Blogs are a great way to play with multimedia by mixing up different kinds of posts with photos, videos, audio clips. It’s what we do. online.
PROBLOGGER | SUNDAY, APRIL 10, 2011
[Blog] 7 Tips for Bloggers with Learning Disabilities
There was just no escape from the stupid jokes. I was inspired to write this post after reading a piece by the Blog Tyrant a few weeks ago. learning disability can hamper your blogging practice. Tips for blogging with a learning disability. Ignore all the advice on how to write a blog post in 20 minutes. Continue to read challenging blogs and try to participate in the discussion, knowing that your comments will likely be full of skipped words, switched letters and other indicators of how your brain works. Kudos to everyone who blogs in a second language.
WWW.CONTENT-MENT.COM | WEDNESDAY, SEPTEMBER 22, 2010
[Blog] Content Curation versus Content Aggregation
post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of "filtering the signal from the noise." The phrase used was "curation is the new aggregation." A more recent post on the Simple-talk.com blog by Roger Hart delves more into the world of content curation in a broader sense, stating that it is a bit of a flavor-of-the-month. skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Digital media strategy. Content strategy. Content-ment. Not an aggregator. And here is why.
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012
[Blog] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
post originally published on the Monetate blog ). Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver (according to a Shareaholic study ). 1. Passion Pit.
MINDJUMPERS | FRIDAY, NOVEMBER 12, 2010
[Blog] #techMAP Monday’s
Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. Similar Posts: Conversation Prism – A Three Sentence Blog [infographic]. You can follow Tehneyat on Twitter @tehneyat. Being in London for the past almost 7 weeks now has been an absolute pleasure. Apart from being in the buzzing vibrant city, I have particularly enjoyed the social media scene here, getting to know people, figuring out who’s who, what agency does what, who are Twitter’s cool kids in town and who aren’t! TechMAP events.
SOCIALIZED | WEDNESDAY, NOVEMBER 11, 2009
[Blog] Is That DM Link Safe?
It works on this blog. Twitter Direct Messages are now a primary carrier of phishing attacks and spam. With Twitter’s 140-character limit, which generally forces shortened URLs, it is impossible to tell at a glance if a link is safe. Unless you use a URL lengthener, an application that restores the original link based on a shortened link from bit.ly, is.gd, tinyurl, etc. If you know the source of a link, you can make an informed decision about whether to click it, or delete the DM and run away. For example, I received a DM promoting the Web 2.0 direct message DM is.gd
KIKOLANI | FRIDAY, MARCH 6, 2015
[Blog] Fetching Friday – 23 Posts on Marketing & Productivity
Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. Search Engine Marketing.
GEOFF LIVINGSTON | FRIDAY, MAY 31, 2013
[Blog] 17 Favorite Science Fiction Works
An inescapable science fiction masterpiece, anyone who reads this blog can imagine Gibson’s Neuromancer. Image source: Aumanack Diversão sem limite. After reading last week’s post on science fiction , Erin Feldman asked me to suggest a few books in the genre. Of course, I was delighted. So here are my favorite science fiction books (and trilogies) of all time. You’ll see they span sub genre and era. 1) The Diamond Age (Or, a Young Lady’s Illustrated Primer) by Neal Stephenson. And those with the most advantages may have the largest handicaps. Corey. Image by Subarino.
GREG VERDINO | SUNDAY, AUGUST 19, 2012
[Blog] Signs You’re In Trouble With Customer Experience
And those of you who’ve been reading my blog posts for a while know that one of my frequent themes has been the critical importance of customer experience , how it builds (when positive) or breaks (when not) customer relationships, and how important even the smallest of things can be in strengthening or weakening not only the bond between a company and its consumers but also the nature of that company’s value proposition. Next week, I go for my annual physical. One blood. One urine. The first is drawn by an experienced lab tech. The latter is, let’s just say, self-administered.
VIPER CHILL | WEDNESDAY, JUNE 22, 2011
[Blog] Saying Goodbye to $5,000/m (& a Tiny Personal Update)
If you haven’t noticed from the amount of 4,000+ word articles I write, I want to keep the signal to noise ratio on this blog hugely in favour of signal. Members have created almost 2,000 posts in just a couple of weeks and there are some well known faces inside you will be familiar with from blogs much bigger than this one. It’s a nice amount of income to be making with very little marketing effort on my part (besides ViperChill itself) but I do have my reasons. In response to the struggle I launched the ViperChill support forums which have been a huge success.
TECHIPEDIA: TAMAR WEINBERG | FRIDAY, JANUARY 25, 2008
[Blog] Every Social Network is Different: Here's What You Need to Know
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Opinion , Social Media > Every Social Network is Different: Here’s What You Need to Know Every Social Network is Different: Here’s What You Need to Know by Tamar Weinberg on January 25, 2008 Share Over at the Blog Herald , Chris Garrett says that Twitter is changing his news consumption habits. In Wednesday’s post, I stated that blogging is a form of social media that should not be ignored. included it in a post on my blog at [link].
SOSHABLE | SATURDAY, OCTOBER 29, 2011
[Blog] Stop Focusing on your Facebook PAGE
It’s easy to say, “I have my Facebook widget on my blog and my website. I’m doing what I need to do to get people to my Facebook page.” Create a tab on your page that focuses only on the charity and your involvement, then blast the link out through your websites, blogs, other social media sites, press releases, and everything else. This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Period. This is a good thing. Post on Other Pages. ” No.
SMALL BUSINESS MAVERICKS | THURSDAY, APRIL 26, 2012
[Blog] Google To Release Yet Another Web Spam Algorithm Update
Matt Cutts has published an article on the Google Webmaster Central blog alerting everyone to new update that’s about to be released. If you thought Google’s drive to remove spammy sites from search results had slowed, think again. As usual, Google won’t give any specific details, however, it seems this update will only affect 3% of website. Whilst that number sounds small, the big Panda update only affected 12% of websites, and that created a huge storm. Three percent is still a quarter of that number, so the update will have a significant effect across the Internet.
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 20, 2012
[Blog] Smart Small Business Internet Marketing Through Pinterest
The concept is simple, create a pin board then ‘pin’ images, videos, podcasts or blog posts to your board. Pinterest is one of those social media sites that could be a real boon for small businesses. Big businesses are already finding clever ways to promote their business, perhaps the best is that of Peugeot’s. There are a number of tactics used on their page, and they all come together quite nicely. said clever, and for some, it may be too clever. If you check out their page, the first thing you will notice is the clever use of photos on their first three boards.
PROBLOGGER | THURSDAY, MARCH 22, 2012
[Blog] Get More Comments: How Honesty Compels Readers to Comment
If we’re intimidated by a blog post, we probably won’t leave a comment on it. Honesty builds credibility, and the more credible you are as a blogger, the more worthwhile it’ll seem to readers to comment on your blog. For that reason, you might also use honesty to help drive the moderation of comments on your blog. How to Make $30,000 a Year Blogging : another from-the-trenches tale, but one in which the opening involves the true story of a conversation I had with a reader. Originally at: Blog Tips at ProBlogger. What is that technique?
SOCIALNOMICS | THURSDAY, MAY 26, 2011
[Blog] Exceptional Customer Service in a Digital Age
According to Nielsen, people spend three times as much time on blogs and social media than on email- across all age groups. It has been said many times that “relationships are everything in business”. happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition.
GREG VERDINO | TUESDAY, SEPTEMBER 25, 2012
[Blog] 3 Signs You’re In Trouble With Customer Experience
And those of you who’ve been reading my blog for a while know I’ve been especially focused on the critical importance of customer experience, how it builds (when positive) or breaks (when not) customer relationships, and how important even the smallest of things can be in strengthening or weakening not only the bond between a company and its consumers but also the nature of that company’s value proposition. Next week, I go for my annual physical. One blood. One urine. The first is drawn by an experienced lab tech. The latter is, let’s just say, self-administered. The lab’s clientele?
SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 15, 2011
[Blog] Is Twitter A Soapbox Or A Sponge Rack?
There are times when you’ll want to listen – as in when one of your followers is giving you important feedback on your product or when an industry leader is discussing a new trend – and then there are times when you’ll want to stand up and crow, such as when you have won a prestigious industry award or you have a new blog post. Anyone who has used Twitter knows that you can use it for any number of purposes. Some people are so prolific in using Twitter that you could appropriately call it their soapbox. They sound off about everything. My take: It’s both.
FEVER BEE | WEDNESDAY, JULY 20, 2011
[Blog] Common Branded Community Mistakes (Example)
Here is a snippet from the UK Marketing Network press release : "For the first time marketers will be able to: - Network with fellow UK marketing and advertising professionals - Access and contribute to user-generated content aimed at producing fresh blog content - Attend industry-related events, promoted by participants - Form groups relevant to their regional and commercial backgrounds" Aside from some shoddy copy (lead with the benefits, not the features), the community is struggling. The community has made the same mistakes most brands make. Bad design.
ABSOLUTE PA | SATURDAY, DECEMBER 3, 2011
[Blog] Alicia on Dream Corner, London’s OnFM 101.4
Viv and I had a lot of fun talking about social media and how Twitter, Facebook, LinkedIn and blogging can help small and local businesses promote their goods and services to a wider audience, creating a stronger community network. I was pretty nervous about being on the radio let alone being interview for an hour! Last month I was a guest at Dream Corner, a weekly radio show inspiring women of all ages to follow their dream and passion. The show, hosted by Viv Oyolu, airs on London’s independent radio station OnFM 101.4. Viv made me feel really comfortable.
ARI HERZOG | MONDAY, MARCH 30, 2015
[Blog] Strategies and Tips on Social Media Marketing
Please sign up to receive blog posts by email. June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. invited friends and industry colleagues to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content. This is a screenshot of popular discussions as of March 30, 2015. There are over 16,000 LinkedIn members in the group today!
LOUIS GRAY | WEDNESDAY, OCTOBER 24, 2012
[Blog] Built Like a Blogger? Lose Weight on the Fitbit Diet.
know few people find that intriguing on a tech blog, but as I had mentioned in my first post on Fitbit way back at the end of March, " Virtual badges influence real world behavior ", and that change in real world behavior has hit me with real results. My dresser drawers are overflowing with extra large shirts with logos from tech companies - most of them Google at this point, after more than a year at Mountain View headquarters. called the condition being "Built Like a Blogger", accurately captured by Claire Chang at SXSW in 2011 and immortalized on Twitter. So I got competitive.
LOUIS GRAY | MONDAY, MARCH 21, 2011
[Blog] Cliqly in Alpha: Visual Interface, Filters for Top Tech News
tried searches for many top tech terms, from "apple" to "google", "Android", "t-mobile" and blogs like Engadget and TechCrunch , all of which returned multiple results, clickable to the main original link. Curated news sites are so prevalent, it seems practically everybody has one. With simple tools like paper.li and others, you can even have them automatically generated from the social connections you have on Twitter and other networks. But there's still room for ingenious alternatives that play with highly visual layouts, filters, search and personalization. But it's early days.
CONVINCE & CONVERT | SUNDAY, JUNE 10, 2012
[Blog] Moving From Back Pats to Business, Social CRM Is For Real
Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. Moving From Back Pats to Business, Social CRM Is For Real is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Do you think Salesforce.com and Oracle spent more than 1.5 Magnifying Glass for Social Media Behavior.
ONLINE COMMUNITY STRATEGIST | SUNDAY, OCTOBER 11, 2009
[Blog] Community manager as babysitter, referee and therapist
Someone else says an online foe is stalking their comments and following them around commenting on every blog they comment on. I’m also dealing with claims of what is supposedly a rogue group that targets specific members. It has gotten so bad that I had to address the issue in a blog post last week that made me feel like a middle school teacher. I swear it gets so very childish and last week really took its toll. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl?
WEB METRICS GURU | FRIDAY, NOVEMBER 12, 2010
[Blog] QR Codes and Analytics Tracking
counts every time someone takes a picture of the QR code I have up in this blog and gives me stats on it, stats you can now have too. I was about to go to bed when I decided to try one more thing. You know the QR Codes that everyone is getting into now, they’ve been around forever but now are being used intelligently, and all you need is software on a mobile device that has a camera so it can take a picture of the QR codes. There’s a couple things you need to know. 1. Eats Google’s Balls. 2. QR Codes are the interface for Web Analytics is the 3D world, our world. Maybe I am.
SOCIAL WAYNE | TUESDAY, SEPTEMBER 20, 2011
[Blog] Amazing opportunities: I’m Speaking at the Congressional Black Caucus Conference & Web 2.0 NY – Thank You
Last year I hinted around in a few blog post that I was done speaking at tech conferences for a few reasons. One being my first child was being born in January. Two, felling a little burnt out having speaking over 60 times in the last 4 years. Three, I wanted to focus more on doing what I love pre-twitter (2006) and before the web went social media crazy and that was entrepreneurship and launching my own startup. Four, being a little tired of the lack of diversity in web/tech/social, etc. Currently I’m planning a few projects and also working on my next trick. Yep, social media.
SOCIALFISH | MONDAY, JANUARY 10, 2011
[Blog] Game theory FTW!
this blog post was originally posted on associationTECH.]. This is fairly geeky but I *love* this slide deck about gamification theory and tactics ( hat tip to Chris Carfi ). It’s long but oh so worth it. Jon Aleckson did a great session at #Tech10 about gaming (check out his article 5 ways Associations can use online games ). Anyone trying out game-related stuff? What do you think of this? Gamification Workshop 2010. View more presentations from Amy Kim. Uncategorized game theory
GAURAVONOMICS | WEDNESDAY, NOVEMBER 3, 2010
[Blog] Web-Native Transformative Newsrooms: An Ethnographic Study of Global Voices
In his study, Lokman compares mainstream professional newsrooms that have migrated online (“adaptive newsrooms) with web-native “transformative” newsrooms like Global Voices , which collects and translates blogs and citizen media from around the world in order to “aggregate, curate, and amplify the global conversation online – to shine light on places and people other media often ignore.”. Lokman Tsui has published his dissertation — titled ‘A Journalism of Hospitality’ — based on his four year ethnographic study of Global Voices. Share this on del.icio.us.
LOUIS GRAY | THURSDAY, DECEMBER 16, 2010
[Blog] OneTrueFan Adds Personalized Hot News From Your Friends
One recent share I made of Micah Baldwin's " It All Changes When the Founder Drives a Porsche " article gained more than 1,000 clickthroughs, passing the points to me and making me the OneTrueFan of Micah's blog - which I was already, but now is confirmed by irrefutable science. OneTrueFan is looking to be more than a badge-creating Web surfer tracking toolbar gimmick. Quietly launched at the end of last week and being publicly unveiled today, OneTrueFan has added a "Your Hot News" tab to every user's profile, showing items that are popping throughout your network of connections.
LOUIS GRAY | WEDNESDAY, OCTOBER 20, 2010
[Blog] Apple, Google Agree Web is Future of Software Delivery
Back in 2007, more than three years ago, I was begging for it in a piece I had posted to The Apple Blog ( Solving Software Purchases the iTunes Way ). Apple's announcement this morning of a Mac App Store , part of OS X 10.7 Lion starting next year, and for 10.6 users as soon as 90 days from now, spells another nail in the coffin for the retail box model of software discovery, purchase and installation. The concept of an iTunes-like software delivery method for purchasing is hardly groundbreaking. Interestingly, at the time of my post, Apple had only focused on media with iTunes.
MINDJUMPERS | WEDNESDAY, JANUARY 19, 2011
[Blog] DooID – An Alternative to About.me and Flavors.me?
Tweet Recently, I wrote a blog post about the platforms of About.me and Flavors.me to figure out which one is the best, when wanting to manage one single identity that gather your profiles from various social media platforms you are active on. However, I recently received an e-mail, where it was drawn to my attention that an innovative alternative to both About.me and Flavors.me was launched a while ago. This platform is called DooID and it is a One-Stop Virtual Business Card that links friends, contacts and clients to your networking websites, business info and contact details.
MINDJUMPERS | WEDNESDAY, DECEMBER 1, 2010
[Blog] Jumo – the Non Profit Social Network Has Launched
Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. Jumo , a new social networking platform for non-profit that we blogged about a few months ago, launched in its beta version yesterday. You can follow Tehneyat on Twitter @tehneyat. The purpose of Jumo is to connect people to organisations. This is done if you sign up and connect through Facebook. Based on your likes and interests on Facebook, Jumo will suggest organisations for you according to your and your friends interests. Sign up. Browse causes.
SOSHABLE | THURSDAY, JANUARY 10, 2013
[Blog] 3 Ways to Make Your Facebook Page More Like-Worthy
Getting people to visit your Facebook is an art unto itself that requires a future blog post, but once you get them there you can do certain things that can help you to get more likes as a result. It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There’s something extremely important to keep in mind when trying to understand how Facebook for business works. Get selected!
ARI HERZOG | WEDNESDAY, APRIL 1, 2015
[Blog] When Wikipedia Misses the Facts
Please sign up to receive blog posts by email. Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Pigs can’t fly but penguins can. Maybe that Wikipedia page should be edited? Or, maybe you were just pranked? In either case, I hope you have a wonderful April Fool’s Day. Thanks for reading. Musings
JACOB MORGAN | MONDAY, NOVEMBER 7, 2011
[Blog] Customer and Employee Collaboration Solve Different Problems
Recently I had a conversation with the CEO of a company (anonymous since I discuss that I will be blogging this) that provides customer community solutions (so clearly he is already biased). This person is a friend so we usually get in little debates about things pertaining to customer and employee collaboration. For some reason the conversations usually turn to, “why do organizations need employee collaboration platforms?” ” Why can’t they just stick with email, intranets, and phone systems? Both are valuable because both solve different problems.
CREATIVE RAMBLINGS | TUESDAY, DECEMBER 31, 2013
[Blog] Guest post: 3 reasons your website needs work
Whether it’s offering house cleaning services or promoting a blog, visitors should be able to immediately identify what they’re viewing and why it’s important to them. The following is a guest post by Ken Myers. His bio is at the end of the article. Getting a website online is a huge accomplishment, and one that takes quite a bit of work. From learning about coding to finally committing to an online presence, there’s no shortage of things you need to do to successfully make a site go live, and it’s easy to feel like your work is done once the site is up and running.
THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 8, 2010
[Blog] 5 Social Tricks of The Vulture Economy
People join groups, read blogs and engage in conversations that have an affinity to their intents and interest. Individuals and organizations are using the web as a means to “exploit people’s interest and intents. The term “ exploitation may carry two distinct meanings: The act of using something for any purpose. In this case, exploit is a synonym for use. The act of using something in an unjust or cruel manner. An Exploitative Economy? The economics of the web are driven by intent and interest. After all isn’t that capitalism? You can see this everyday.
KOKA SEXTON | SATURDAY, APRIL 17, 2010
[Blog] One of my Favorite Grayson Pictures
Author: Koka Sexton Comments: 1 comment Date: 17 Apr 2010 Categories: Blog Tags: Cuteness , Drool , flickr , Grayson , koka sexton There are 1 comment. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. Leave a comment! Koka Sexton dot Com: [.]
MY CREATIVE TEAM THINKING | MONDAY, FEBRUARY 1, 2010
[Blog] Creativity 2010 - Week #5
Innovation Blogs - A directory of blogs focused on innovation. This week’s top creativity links from My Creative Team: Alternative Scenarios - Scenarios are qualitatively different descriptions of plausible futures. They can give you a deeper understanding of potential environments in which you might have to operate and what you may need to do in the present. Scenario analysis helps you to identify what environmental factors to monitor over time, so that when the environment shifts, you can recognize where it may be headed.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 23, 2014
[Blog] Does Your Company Have an Open-Door Policy?
Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing factory tours and how they reflect your company’s brand image. Last month, Sonnhalter employees had the opportunity to get their hands dirty with a visit to a local manufacturer, Lincoln Electric, that designs, develops and manufactures arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment. After the video, we were turned over to our tour guide, a long-time employee, who regularly conducts tours. Is it an open-door policy? Be friendly.
ENGAGE | MONDAY, FEBRUARY 20, 2012
[Blog] How to Set the Table for Word of Mouth Marketing
Consumers are more than twice as likely to trust people they know in blogs, on Facebook, and on Twitter than they are to trust brands in the same spaces. I f I play my cards right you’ll tell your friends about this post. Maybe you’ll even share it through Facebook or Twitter. Either way, your comments, recommendations or suggestions can spread like wildfire creating a buzz that is known as word of mouth. In social networking, the content you determine share worthy is given your little seal of approval as you send it off to the masses. So you may be wondering, “What’s the catch?”
SPIN SUCKS | FRIDAY, FEBRUARY 25, 2011
[Blog] Gin and Topics: Get a Job!
It’s on Shelly Kramer’s blog and the commentary she puts with it is just as priceless. 4. Mostly because I want you to read it before I blog about it next week. It’s Friday! On Wednesday Bill Prettyman emailed me about something we normally do on Thursdays and, when I told him it was only Wednesday, I think I took a few seconds of his life. It’s Friday now! We’re getting ready to launch beta 1.0 of Project Jack Bauer next week and soon you will know what the heck it is, what name we’ve chosen, and how you can get involved. Oh yes.
T2 SOCIAL | MONDAY, APRIL 14, 2014
[Blog] The Best and Worst Features of Major Social Networks for Brands
And much like a blog or website, you’ll need to continue producing new content in order to find your channel on top. Not every brand is right for the major social networks, and not every one of those networks is right for a specific brand. When a brand gets started with social media marketing, the initial thought process is something along the lines of: “I need to be everywhere, all the time, no matter what.” ” Considering the massive presence that some of the most successful brands have had on major social networks, this is a natural rationalization. Facebook.
CONVINCE & CONVERT | MONDAY, APRIL 18, 2011
[Blog] Is Twitter Massively Overrated?
asked my friend Tom Webster , author of the study (and also proprietor of the outstanding BrandSavant blog that I strongly recommend you read) about this Facebook vs. Twitter audience issue, and whether it means Twitter is overrated. I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while : Is Twitter Massively Overrated? That’s remarkable.
GEOFF LIVINGSTON | MONDAY, OCTOBER 20, 2014
[Blog] Selecting Media Venues
Secondary choices included select social networks, a live event at Google HQ that extended the event, blogs that extended the book’s logic, and native ads. included this and influencer blogs as tertiary as they were content pieces that were beyond our control. When you are considering media outlets to deploy a story, there are so many choices. How do you know which digital and traditional media venues are the right ones, and how do you prioritize them? It is based off a presentation I gave last week at the International PRSA Conference. It’s critical to have a focus.
WAXING UNLYRICAL | TUESDAY, MAY 8, 2012
[Blog] Passion, People, and Professionalism
He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. What happened, you ask? It’s one thing to say your employees are happy; it’s another to witness that happiness. But this post isn’t about the “business.”. Teamwork. passion for what you’re doing.
DREW'S MARKETING MINUTE | TUESDAY, MAY 3, 2011
[Blog] Either they trust you or they don’t
All very important concepts on this blog. Marketing. The art of selling. Customer loyalty. Brand promise. Social credibility. And in your organization. At the core of every one of them is trust. Or the lack thereof. Think of any relationship you have — personal or professional. How close you feel to that person is directly correlated to how much you trust them. The deeper the trust, the deeper the relationship. And the deeper the relationship, the more likely it is to be long lasting. Which from your business’ point of view translates to more profitable. Regularly.
ENGAGE | TUESDAY, SEPTEMBER 6, 2011
[Blog] Magazine ‘App’-titude
It brings to mind a post another contributor to this blog, Scott Bolgiano , published here last spring. have to imagine he reads this blog. W hen CNN announced plans earlier last week to acquire Zite, an upstart creator of magazine apps for Apple’s iPad, it wasn’t exactly Earth-shattering news. The East Coast was still sweeping up after Irene. In the wake of a disaster that almost was, the acquisition caused nary a ripple in the blogosphere. Understandable. The announcement didn’t exactly blow the deck chairs off anybody’s front porch. But content creators should take heed.
PROBLOGGER | MONDAY, OCTOBER 29, 2012
[Blog] SEO for Bloggers With Soul
Why should you bother with that when you’ve launched a blog to help people and make the world a better place? However, it’s hard to change the world if you can’t reach the world, and SEO increases the chances that readers will discover this life changing blog of yours. Basic SEO practices are also good blogging and writing practices. More than just helping your site show up in a search engine, SEO can help improve a blog’s focus, readability, and value. Your blogging niche is probably your passion. It’s about the focus of your blog. Webb of S. L.
SOCIALNOMICS | TUESDAY, APRIL 21, 2015
[Blog] Social Skills Lead to Better Career Options
board of inspiration and quotes that reflect you is a good idea, along with any links that show your talents and what you have done already. • Try Blogging. It’s easy enough to get a blog page up and running, try Word Press or Blogger. Once you’ve written your blogs, put them out onto your social media platforms, including LinkedIn and you never who they may get to. The career search can be stressful. In fact, it usually is. These days the search takes place beyond career fairs and resumes, you’ve got social media to help you. What social media to hit up?
GEOFF LIVINGSTON | SUNDAY, JANUARY 2, 2011
[Blog] Differentiating in a Sea of Sameness
Consider the common complaint that all of the social media books, A-List blogs , and retweeting fans say the same things. Without uniqueness, new blogs, causes, services and products are doomed to live in the second tier, offering a slightly less or more brilliant version of the market leader’s products. Maturation in social media marketing has created a sea of sameness, where conversations revolve around listening, responding, strategy, ROI, influence, etc. Differentiation distinguishes ideas, services and products. Differentiation gets back to basic product marketing.
JOSH S PETERS | MONDAY, JANUARY 18, 2010
[Blog] How can multiple people use one Twitter account? | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment! Well in a word Cotweet. In multiple words it would be that there are several services available like Cotweet, TweetFunnel , Hootsuite , and Splitweet which can help you achieve the goal of multiple users, one account.
SOSHABLE | WEDNESDAY, JANUARY 30, 2013
[Blog] Add Your Pages to Stumbleupon
Instead, add an interesting blog post (you blog, right? You should add tags the same way you would when you post a blog or add metadata. Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it’s a toolbar that has a “Stumble” button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you’ll like. know, I know.
DANNY BROWN | THURSDAY, DECEMBER 30, 2010
[Blog] Create and Curate
This can be for your business, your blog, your online or offline persona – in other words, you. Keep the touchpoints alive by using your storytelling experience to hint at future experiences – make the experience the first part of an ongoing deal (business events, sales promotions, a blog post series, etc), and ensure your audience know this is the case. We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. You need to be the storyteller. Tweet.
SOSHABLE | SUNDAY, DECEMBER 20, 2009
[Blog] Facebook Fan Page Tips
Facebook Widgets On Your Blog. Blog Promotion. Read more about Facebook on this Social Media Marketing Blog or learn how to take advantage of Automotive Social Media. Blast. SocialMouths has put together an excellent list of 10 steps to make your Facebook fan page shine. would love to add, but they/he did an excellent job at wrapping it up. Here’s the list, but visit SocialMouths for the details: Insights (Your In-House Analytics). Vanity URL. Big Profile Pic (Banner Style). Invitations & Bulk Messages. Twitter Integration. FBML Landing Page. Facebook Ads.
ARI HERZOG | WEDNESDAY, JANUARY 9, 2013
[Blog] Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook
When he's not blogging, Ari works with people and brands to improve their digital marketing. June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. invited friends and colleagues in the industry to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content. There are over 4,500 LinkedIn members today. People joined. Got a question?
ENGAGE | WEDNESDAY, MARCH 12, 2014
[Blog] Shock to the System: Content Marketing Is Alive and Well
Coined by corporate marketing consultant Mark Schaefer in a January blog post , the term describes a future in which too much content saturates and eventually drowns our growing industry. Are you a believer in content shock? For a few weeks in January, it was the talk of the content marketing blogosphere. But given another decade of marketing budgets shifting toward content and we’ll be in a very different content landscape.”. Schaefer’s post went from content shock to shock and awe in a social media minute. Other bloggers and content marketers joined the debate and piled on. Hardly.
SMALL BUSINESS MAVERICKS | TUESDAY, APRIL 9, 2013
[Blog] Can The Hub-And-Spoke Content Plan Succeed?
That should be your website with a blog. You want a blog because it’s the easiest and most effective way to keep your website up-to-date with fresh and unique content. These are the posts you set up in social media circles, other blogs, forums, and where ever your target audience can be found. Content marketing is more than just creating content and spraying on the wall of the Internet in hopes that something will stick. You have to have a plan. But which plan is the best plan? With this plan, what you do is establish your home base – your hub. Give it a try.