WEB METRICS GURU | WEDNESDAY, SEPTEMBER 1, 2010
[Blog] Playing with the Recorded Future Analytics Platform
I first heard about Recorded Future from Mathew Hurst’s blog T he Recorded Future is Here where a brief introduction to this new analytics platform was shared. Basically, Recorded Future is akin to Adaptive Semantics and Crimson Hexagon in that it creates structure and meaning from unstructured data using a combination of machine learning and custom programming. Matthew Hurst picked out this quote from the Recorded Future website. “This definitely reduces time in figuring out what may or may not be happening in the future based on what has been happening in the past.
THE WAY OF THE WEB | WEDNESDAY, APRIL 21, 2010
[Blog] M-Publishing – a must attend event for publishers…
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Not sure how to monetise your eyeballs?
THE WAY OF THE WEB | FRIDAY, MAY 21, 2010
[Blog] HTML5 and a new mobile app from Absolute Radio
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? This is the link for iTunes.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 27, 2013
[Blog] 3 Ways to Increase Transparency for Your Business
Once Sheridan understood what consumers were looking for, he began posting useful blog articles, including a menu of prices, Do-It-Yourself tutorials, videos, etc. 'Transparency is the new shift in consumer needs. As the digital consumer becomes more educated about a product or service, the transparency behind the brand plays a crucial role in business development. In fact, it is essential. The days of overselling and under-delivering are gone– if not then you probably haven’t seen some of the reviews or feedback forms from your clients. 1) Provide a Menu of Prices.
DIGIGEN | THURSDAY, APRIL 29, 2010
[Blog] Joining The Brooklyn Brothers
Am really excited about where I am heading to and the amazing possibilities that The Brooklyn Brothers could offer me, so will be hoping that my blog, in fact career, now takes on a more creative feel and delivers a match of cultural and social thinking. Link Here for more info ) Its been a pretty interesting 2.5 years at MediaCom and MediaCom Beyond Advertising. Particularly inspirational people for me have been Jerry Lloyd-Williams and David Fieldhouse who have been some of the real thought leaders at MediaCom and MBA since I have been there. See ya. Powered by WordPress and Hybrid
SOCIAL WAYNE | TUESDAY, FEBRUARY 15, 2011
[Blog] Day 15: People of color impacting the social web – Kurt Merriweather #28DaysofDiversity
For day 15 , I would like to introduce to some and present to others: Kurt Merriweather Twitter: @kmerriweather Website/Blog: growyourventure.wordpress.com Bio Kurt Merriweather is Director, Digital Media Business Development and Strategy, Discovery Communications, Inc. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.
PROBLOGGER | THURSDAY, JULY 15, 2010
[Blog] Take the 7 Link Challenge Today #7links
post on someone else’s blog that you wish you’d written. You might like to add a few explanations to different links – for example to talk a little about why you enjoyed writing a post or what you like about the post on another blog that you link to or why you regret the post you regret. The main aim of doing this challenge is to create a list post that highlights some of the posts in your archives to new readers (a sneeze page ), that links out to another blog and that hopefully is a little fun (and not too much work) to do. Your most helpful post.
PROBLOGGER | THURSDAY, JANUARY 24, 2013
[Blog] The Post-writing Rules I Always Break. Do You?
have an admission; I suffer from several deep-rooted blog-writing afflictions. Yes, I’ve read all those “15 rules of blog writing” posts, but I just keep breaking them. like using odd and slightly unusual words in my blog posts; perhaps it’s the latent poet in me. often try to inject humour into my blog posts, even when they’re about really serious stuff like SEO. Not everyone is going to like your blog. ve been insulted on Twitter by a fellow copywriter who took offence to a blog post. Blog rule breakers of the world unite! Do You?
JEFF ESPOSITO | TUESDAY, APRIL 17, 2012
[Blog] Social Media’s Redheaded Stepchild
Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand. Complete your profile to 100 percent completeness (adding some interesting things about yourself and your interests), join some groups, add your blog or Twitter account (however, be mindful of the tweets you share), update your status, and most importantly of all, visit the damn site with some level of frequency. This is a guest post from Larry Jones. m not looking for a job.”. Image: Wikipedia.
COLLECTIVE THOUGHTS | FRIDAY, JANUARY 18, 2008
[Blog] 5 Viral Marketing Campaign Features I Learned from Clients
I’ve been static from this site, rather shamefully but not without reason, I have a pretty hectic lifestyle these days and am barely getting enough time in to blog myself. When you get a large number of people wanting to talk about something on their blogs, myspace and facebook profiles you know you are onto a winner. The a small amount of media buy on a relevant blogs and forums can then help build up the conversation by originally get as many people as possible to know about the idea. So without further ado, here’s what I learnt: 1. Give something to Charity.
WRITTENT BLOG | TUESDAY, DECEMBER 3, 2013
[Blog] 7 Emerging Content Marketing Specialties
Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. The post 7 Emerging Content Marketing Specialties appeared first on Writtent.com: Internet Marketing Blog. 'There’s just no question that the internet has drastically changed the face of marketing. few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. Mediocrity just doesn’t rank well in search, or stand out in a busy Facebook feed. Data Specialist.
SOSHABLE | WEDNESDAY, SEPTEMBER 29, 2010
[Blog] New Postling Streams: Save Time While Being Social
In two simple steps you can post a blog post to various blogs, update Facebook and Twitter with status updates and/or links and various other accounts such as; WordPress, Blogger, TypePad, Squarespace, Tumblr, Twitter, Facebook, and Flickr. There is no lag time in connecting accounts and it’s easy to create a blog post from the dashboard to your blog. P.S. I posted this blog post from Postling! Social Media: Two small words for such a gigantic Industry, yet these small words have powerful meaning for your business. So how can you do both? Do you use Postling?
SOSHABLE | FRIDAY, JANUARY 3, 2014
[Blog] Tumblr Can Make Theses Fun
Harvard College senior Angela Frankel took it upon herself to start a Tumblr blog entitled “LOL My Thesis” last month and she described it as, “…a means of procrastination from my own thesis.” Basically, it’s a blog that calls for people to give one-sentence summaries of their own theses. 'When you think about school at the end of the semester, what are some of the ideas that come about time and time again? have to believe that “finals” and the sort are the ones which are the most common. However, these summaries ranged from humorous to surprisingly insightful.
CONVINCE & CONVERT | TUESDAY, JULY 16, 2013
[Blog] How to Uncover Meaningful Social Data
started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. 'Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 percent — a pale shadow of the conversion rates for email and search.
ENGAGING BRAND | THURSDAY, DECEMBER 29, 2011
[Blog] SEO - an art and a science
blog post that looks like it was generated by a computer program will not make any sense and will, therefore, be ranked below an entry written by a knowledgeable human. Today in a guest post from the wonderful Joseph Baker who is a wonderful friend to The Engaging Brand. Search Engine Optimization (SEO) is both an art and science. When you design a site and optimize it, you have to make it flow and capture your visitors' attention, giving it an easy to use interface and developing an aesthetically pleasing layout. Data Mining. Links and Traffic. Content is King.
DREW'S MARKETING MINUTE | THURSDAY, NOVEMBER 25, 2010
[Blog] Gratitude: My greatest gift
try very hard to make my blog about you. In 2006 at the Balanced Life Center blog , the author created the Season of Gratitude. Happy Thanksgiving! Even if you're not in the states -- why not take a moment today and remember some of the blessings you have in your life? I want to infuse value, insights and fresh ideas in every post. But I believe that one of the most powerful emotions we can experience is gratitude. I believe it literally can move mountains and change hearts. Anyway…enough prelude. My daughter.
PROBLOGGER | SUNDAY, MARCH 13, 2011
[Blog] The 5 Elements of Authoritative Content
The same thing applies to mainstream blogs like ChrisBrogan , SethGodin , ZenHabits , LateralAction , and so on. These blogs are not authoritative because they have hit the mainstream, no. Blogs, in most cases, are read because of the fresh perspective the authors bring to their chosen niches. Blogging would have been a joke if not for this key factor. It is the totality of your knowledge base as a writer, and the unique insight gained as a result of learning about a concept, that makes blogs worth reading. business development blog. of MADphilips.
GEOFF LIVINGSTON | MONDAY, NOVEMBER 28, 2011
[Blog] Bashing Google+: Fashionable, but not Smart
As time has continued doubt remains, but Google+ is consistently a top 10 referrer to my blog. Image by Monkey at Large. Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. As a result, traffic has increased. In the 1990s Yahoo! YouTube
WWW.ENTERPRISEIRREGULARS.COM | SUNDAY, OCTOBER 3, 2010
[Blog] Content Marketers: Are you a Teacher, a Curator, or a Pundit?
Home Blog Meet the Enterprise Irregulars Contact Enterprise Irregulars Smart Thinking for the Smart Enterprise Featured Posts Business Software Trends & Concepts Subscribe Browse: Home / Featured Posts , Trends & Concepts / Content Marketers: Are you a Teacher, a Curator, or a Pundit? They find themselves in the middle of writing a blog post only to find that they were writing ad copy, not a blog post, and they have to start over again. Build lists of the very best blogs and publish them. SmoothSpan Blog : Larry Ellison is. explain it this way.
TWIST IMAGE | THURSDAY, MAY 5, 2011
[Blog] Stories Die When There Is No Experience With It
They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. In best case scenarios, include the consumer in the creation and/or collaboration of these activities. Does it work? better question may be: "how can it not work?" Twitter fascinates me. Stories die.
JEFF ESPOSITO | FRIDAY, MARCH 8, 2013
[Blog] Cybercrime, peeing your pants and Facebook Saturation
During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday. By the time you read this, I will be halfway to Texas. After waking up at an ungodly hour, I realized that all this hype about Winter Storm Saturn was nothing more than weather men trying to be rockstars. Seriously guys if we are going to name a storm after an American Gladiator at least make it one of those hurricanes that rips things up, not a dusting of white powder that would make Charlie Sheen giggle. Bonus song stuck in my head at 3:30 am today: Five for Friday
SOSHABLE | MONDAY, APRIL 29, 2013
[Blog] Slideshare Your Content
Original post about Slideshare can be found on Wikimotive’s blog titled, “ Slideshare is for Lovers.” 'Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off the ground. There are a lot of great ways to do this, and today we’re going to talk to you about one of our favorites. ” Featured
WRITTENT BLOG | THURSDAY, FEBRUARY 27, 2014
[Blog] How to Win Customers’ Hearts with The Art of Storytelling
Consider your favorite blogs and the most memorable commercials. Stories are generally easier to use in long-form content–think videos, blog posts, ebooks, case studies, white papers, or brochures – but tight, concise stories can be effective in short formats, too. Blogs. Of all these options, blogs are perhaps the most naturally suited to storytelling. 'People have been telling stories since we could draw on cave walls. Stories are how smart marketers win their customers’ hearts. Image credit: Ediciona. First, you have to know what makes a good story.
PROBLOGGER | WEDNESDAY, SEPTEMBER 7, 2011
[Blog] The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time
When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog. know what you are thinking: blogging wasn’t even around then! just didn’t know that blogging would be the area that would benefit the most from it. Blog writing is effective communication. These also provide guidelines for your choice of content and style of presentation, be it a post or a video on your blog. Yes, it might seem contradictory; I mean, you started blogging to air your thoughts, right? Sceptical?
SOSHABLE | WEDNESDAY, JUNE 26, 2013
[Blog] How to Know in 30 Seconds if Your Facebook Presence is Working
The posting strategies that have proven to be successful are a whole other topic that couldn’t fit into a single blog post, so for now I just want to explore the quick and easy methods that I’ve used to tell if a Facebook page is working or not. 'Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. It comes down to reach, which means that the answer has absolutely, positively nothing to do with fans. I’ll demonstrate that in a moment. Wrong. It all looks great, right?
PROBLOGGER | MONDAY, DECEMBER 5, 2011
[Blog] The Complete Bloggers Guide to Facebook Marketing
The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads. closer look at each step will help you understand how these steps can grow your online presence, attract your ideal readers and build your blog. Before you can attract high quality leads to your blog, you must establish a solid Facebook foundation. You must attract high-quality fans that will become avid readers of your blog and are invested in your business. One Billion.
MINDJUMPERS | FRIDAY, JULY 6, 2012
[Blog] Sum-up on Facebook’s Recently Launched Features
In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Read more about it here.
MINDJUMPERS | FRIDAY, MAY 18, 2012
[Blog] Today Is Facebook IPO Day – Does The Company Have The X-Factor?
Popular Blog Posts From 2011 – and Welcome 2012! Tweet It’s probably the most anticipated and discussed IPO in the past decade. The small social network facebook.com has in just 5 years grown to become a 900 million user site and is today expected to set the record for an IPO. The IPO will start at 11am EST. In Europe it is going to be around 8pm this Friday night, taking the traditional Friday night slot from TV entertainment shows like the talent show X-Factor or America’s Got Talent. This could put the valuation (e.g. 54) on $135.7 billion. The X-Factor.
WEB METRICS GURU | TUESDAY, JUNE 22, 2010
[Blog] Analytics Reviews and Web Journal June 20th -21st 2010
I always try to write from my heart and it John Lovett’s post at Web Analytics Demystified Blogs caught my eye this morning – Be-Still My Analytical Hear t. – see a post on “Advanced Statistics” and other Meaningless Drivel at RKG blog that refers to it. End of Story. And the aquistion price is a drop in the bucket of what IBM has to spend on Coremetrics – they could could have spent 10 times more and it would have meant next to nothing for their bottom line. Nice Job! We don’t do that enough – I’m guilty of it too!
SOSHABLE | FRIDAY, OCTOBER 26, 2012
[Blog] Without an Audience your Brand means nothing
Read more Social Media News via the Soshable Blog. Social Media is now the leading form of Marketing due to the increase and need from customers to hear from other peers about reviews on any type of product. We have grown social networks together and social networks are now the number one activity we do online. That is an average of 1 out of 6 minutes that a person is using a social network, our yearning for connection constantly growing. Facebook’s community dwarf’s the entire population of the continent of Europe and 93% of American Internet users are on Facebook.
SOSHABLE | WEDNESDAY, FEBRUARY 24, 2010
[Blog] Twitter is the Drive-Thru, Facebook is the Sit down Restaurant
Read more on this social media blog. Blast. Facebook and Twitter are the two power houses of the Social Media Industry. Social Media has become a new medium within the Media family, its siblings being Radio, Television and Newspapers. What Makes Up Social Media? So, what makes up Social Media? Metaphorically, Social Media is the body that holds the various limbs that enables the Industry to grow, and allows you to reach outside of the box and communicate with the world. The “limbs” I am referring to are what we call Social Networks. So what is the heart of social media? You are.
PUSHING SOCIAL | SATURDAY, NOVEMBER 27, 2010
[Blog] Check Yourself Before You Wreck Yourself
Every week, look millions of bloggers, I wrestle with fears and doubts about this blog. If you listen closely, you’ll see why many people fail to achieve success. “I’m not an expert. “They are different than me. “I’ll never have that talent. and so on… I’m a fan of modesty and humility. Nothing inspires leadership and fierce devotion more than a humble leader. But someone who hides behind modesty is at best lazy and at worst a coward. In the video, the football player had given up on his team and himself. How This Applies to You.
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 2, 2011
[Blog] PayPal Research Shows Strength of Community Trumps Popularity
The launch competition of Kevin Bacon’s Six Degrees social giving website: Despite recruiting more than 60 celebrities to create “charity badges” on the site —- including Nicole Kidman and Ashley Judd -— the top fundraiser was a woman who blogs about scrapbooking and has an autistic son. We live in strange times, in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. The paper, my final as a Zoetican and co-authored with Henry T.
GEOFF LIVINGSTON | TUESDAY, MARCH 15, 2011
[Blog] Welcome to the Fifth Estate Available for Pre-Order
This introduction offers the experienced journalist’s view of an ever changing media landscape that has moved from blogs to group texting on mobile phones. Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. You must be thinking, yet another social media book… And from a guy who wrote one of the first social media books, Now Is Gone ? Really? This book won’t pretend to be something it is not. That is a guarantee.
FRESHNETWORKS | TUESDAY, MAY 20, 2014
[Blog] Why more FCA guidance on social media could free up financial services companies to be successful
In the UK, we’re well used to this on owned channels such as blogs but the practice is not supported in the US. What 'Marketers in the financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. But it hasn’t happened yet. The latest rumours we’ve heard suggest July is the earliest we’ll see something published. There’s much speculation about what such guidance could contain. International organisations have to deal with very different regulatory burdens across borders.
CONVINCE & CONVERT | THURSDAY, MAY 29, 2014
[Blog] A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
The TSA also features a more detailed account of these items on its blog. 'Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. The goal of the account is to engage with travelers and use photos to reinforce items on the prohibited list.
LAUREL PAPWORTH | MONDAY, JANUARY 30, 2012
[Blog] Social Media Training for February March 2012
If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested? Will let you know.
LAUREL PAPWORTH | WEDNESDAY, MAY 26, 2010
[Blog] Apple iPad deliveries in Australia TNT
If you see any “haul videos or photos or blog posts please let me know? Watching the iPad buzz building in Australia where TNT not FedEx are the delivery dudes. Steve Jobs is Father Christmas and TNT deliveries his sleigh. I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? From Forums.MacTalk.com.au Santa Steve Jobs should be with an iPad. just over 100 drivers = about 70 extra delivery stops each over and above our normal work. examples. but this one seems legit. if I was TNT. Related posts.
TWIST IMAGE | FRIDAY, JULY 8, 2011
[Blog] The Truth About Display Advertising (And Why Consumers Hate It)
This Blog post is in no way calling for the death to the banner ad (that would just be more clutter on top of a topic covered all too often). Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers while padding the wallets of publishers (more on that here: The Web Has Failed Advertising and here: Banner Advertising Is But One Small Component Of Digital Marketing ). But, there is something more going on here.
JEFF ESPOSITO | FRIDAY, JULY 16, 2010
[Blog] Cartoon of the day
You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on July 16, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
JEFF ESPOSITO | THURSDAY, JULY 29, 2010
[Blog] Cartoon of the day
You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on July 29, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment!
JEFF ESPOSITO | WEDNESDAY, AUGUST 11, 2010
[Blog] Cartoon of the day
You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 11, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
JEFF ESPOSITO | FRIDAY, AUGUST 13, 2010
[Blog] Cartoon of the day
You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on August 13, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comment - Leave a comment!
SOCIALNOMICS | FRIDAY, SEPTEMBER 14, 2012
[Blog] 4 Reasons Why Social Media Will Make Me a TV Junkie This Fall
Originally posted on the Likeable blog. use it to keep in touch with friends and to tell them what I’m doing, where I’m going, what I’m thinking, and, most relevant to this blog post, what I’m watching. It’s official. m going to be glued to my couch this fall. Since I work in social media, it’s no surprise that my eyes hardly ever leave my computer screen: I am flooded with hundreds of posts, tweets, pins, etc. day in and day out. With the amount of time I spend on social media sites, there’s no way I could miss all the buzz around the Fall 2012 television lineup.
SOCIAL WAYNE | TUESDAY, FEBRUARY 7, 2012
[Blog] Day 7: People of color impacting the social web – Curtiss Pope – #29DaysofDiversity
Website/Blog: aislefinder.com. He often shares his views on entrepreneurship,design and motivation on blogs such as VentureBeat ,Hacker News, Black Enterprise, and has been featured in sites such as:TechCrunch,ReadWriteWeb,VentureBeat, ,CNN.com,PC Magazine and CNET.Curtiss was born and raised in Silicon Valley where he still resides. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space. Twitter: @aislefinder.
SOSHABLE | MONDAY, JULY 26, 2010
[Blog] Is Tumblr for Real?
It’s being talked about in blogs, on other social media sites, and even by mainstream press. Learn more about social media on this social media blog. Tumbr is quickly emerging as a major social media force. Are you buying into the hype? really want to know. As an early adopter, I’ve always enjoyed Tumblr, but it was only in the past few months that it’s truly become part of our overall marketing efforts. So far, we’re seeing decent results, but it appears as if Tumblr is reaching a tipping point that is reminiscent of Twitter in late 2008. years?
ENGAGING BRAND | TUESDAY, JANUARY 3, 2012
[Blog] Crisis.What crisis?
2012 has been a bit ropey already for me, for reasons to complex to share in this blog post. It has meant that my usual creative, playful, positive side has taken a little break over the last few days and then I was reminded of . the Chinese symbol for crisis - it combines the characters for danger and opportunity. How apt for me. but also a reminder of life in general. The danger = you treat it as a MASSIVE problem and worry about what is going to happen. It is not about not accepting the problem or ignoring it.it So remember.crisis is a danger only if you miss the opportunity!
TWIST IMAGE | THURSDAY, DECEMBER 2, 2010
[Blog] The Digital Marketer's Master Library
There are tons of new, evolving and fresh content online that can be found in Blogs (start here: Ad Age Power 150 ) , audio and video Podcasts and simply by following some of the smarter marketing folks on Twitter who shoot out fascinating links on a daily and continual basis. What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut and dry. When people ask about Digital Marketing, it sounds more like they're thinking about Social Media.
CONVINCE & CONVERT | TUESDAY, MARCH 6, 2012
[Blog] Klout and the Reality of Return on Influence
noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? He only needs a few people to read his blog , a few people to sign up for his monthly advice service for this to be successful. It’s the, “Just because you can write a blog that’s successful doesn’t mean that you should be in the blog advice business.” Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc., Schaefer.
PROBLOGGER | SATURDAY, SEPTEMBER 27, 2014
[Blog] 7 Powerful Tips for a Winning Twitter Sales Strategy
If you want to convert your Twitter account into a sales lead generator and a major source of referral traffic for your blog or website, you need to establish it as the knowledge hub for everything associated with your niche. You can do that by dividing your Tweets into categories like news updates, blog posts, occasional product updates, quotes, tips etc. Jawad Khan s a freelance writer and professional blogger with a keen interest in content marketing, blogging and wordpress. He blogs at WritingMyDestiny.com. Originally at: Blog Tips at ProBlogger.
MYRLAND MARKETING | MONDAY, SEPTEMBER 23, 2013
[Blog] Firm Leaders: Are You Social?
'Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann , President and Founder of the web agency Domain7 , and a contributor to the HootSource Blog. It takes seconds to hit the “Share” button when we see an update from a contact, hit RT (ReTweet) and add a few words when we see an important news item on Twitter, to use one of the Social sharing icons on a client’s blog post to share it with your online community, etc. I It was called The Social Executive: Are You A Social CEO? ” Automatic Otto. ” Engaged Edward.
SOCIALFISH | TUESDAY, OCTOBER 14, 2014
[Blog] The Pillars of Online Marketing Success in 2014 & Beyond
At least having a mobile responsive website / blog is mandatory and every piece of content created for engaging users should be optimized for mobile. 'As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics that once produced high conversion rates are now diluted and less effective and you will need to invest more in making your mark and selling online.
SPIN SUCKS | FRIDAY, APRIL 22, 2011
[Blog] Gin and Topics: Liars, Doubt, and Trouble
week or so ago, Beth Harte wrote a fantastic blog post about lying in the corporate world. Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook , through SmartBrief , or because I have (some) kind friends who sent me links. Thanks for the extra support this week – I needed it! I’ll be catching up on all of your stuff!
JEFF ESPOSITO | FRIDAY, OCTOBER 18, 2013
[Blog] The Importance of Company Personas in Social Media
Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Alicia is a content coordinator for a web design company and blogs in her free time at MarCom Land. 'This is a guest post from Alicia Lawrence. . Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. The Three Types of Personas.
BRASS TACK THINKING | MONDAY, AUGUST 23, 2010
[Blog] Finding What Fits
blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Finding What Fits August 23, 2010 | by Tamsen McMahon View Comments Looking for a job? Hiring someone? Look for the suit. No, no, not that kind of suit (though that might be helpful with some kinds of jobs). It makes sense.
TWIST IMAGE | FRIDAY, APRIL 19, 2013
[Blog] The Failure Of Social Media
Quick stunts or a long-term commitment to blogging are creative acts. 'Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. " There is a big lesson in this data. Typically this will include work like: Fix a budget.
SOCIALNOMICS | THURSDAY, JULY 3, 2014
[Blog] Campus Housing Goes Social: #SoMe Innovation in Residence Life
Teams are composed of different residential areas; University Housing at the University of Georgia offers multiple social media outlets including the Live It UGA Blog which gives residents news, updates on programming and residence hall events. Blog posts cover topics such as Sustainability, Move-In, how to get involved, and information about numerous campus housing resources, all written by students and housing staff; and. ” WSU Housing also hosts an opening weekend Scavenger Hunt to help new students learn more about the campus. Complete Thumbnail: Shutterstock.
ARI HERZOG | THURSDAY, MARCH 15, 2012
[Blog] How to Synchronize Online Marketing with Offline Sales
If they don’t match up with your social media or blogging tactics, it can be chaos. The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” In marketing speak, we call that a big hot mess. Hopefully, this can prevent some of that mess from happening. First: Create a Unified Message. But we stared with the most important: Our team.
CONVINCE & CONVERT | SUNDAY, JUNE 10, 2012
[Blog] Moving From Back Pats to Business, Social CRM Is For Real
Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. Moving From Back Pats to Business, Social CRM Is For Real is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Do you think Salesforce.com and Oracle spent more than 1.5 Magnifying Glass for Social Media Behavior.
SHERRILYNNE STARKIE | SATURDAY, MAY 25, 2013
[Blog] One week until Social Capital Ottawa
The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. 'There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. The event boasts a whole range of interesting speakers and topics. Book here.
SHERRILYNNE STARKIE | MONDAY, OCTOBER 29, 2012
[Blog] And the IABC Canada conference workshop winner is…
Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” ” His name was drawn and so he gets to attend his choice of workshop: Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Thanks to Mike and the 18 other readers who took the time to enter! Related articles.
SHERRILYNNE STARKIE | TUESDAY, JULY 3, 2012
[Blog] Social Capital Ottawa
The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.
ARI HERZOG | SUNDAY, SEPTEMBER 22, 2013
[Blog] When Your So-Called Friends are Clutter
If you enjoyed this, follow my tweets at @ariherzog and sign up to receive blog posts by email. 'Joshua Becker writes about de-cluttering the past : Your thoughts tend to dwell in the past as the things around you force your mind to reminisce. Solutions tend to be rooted in the past as the things around you conjure up the same old thought-processes. Additionally, our minds are tied to the past because there is no available space for anything new. Start in your bedroom. An efficient method to reduce clutter in your home is to practice the reverse hanger test. Are you familiar with it?
ARI HERZOG | MONDAY, SEPTEMBER 9, 2013
[Blog] What I Want to Do
If you enjoyed this, follow my tweets at @ariherzog and sign up to receive blog posts by email. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do? Having applied for several vacancy announcements in recent days, I copied the responsibility sections from those job ads and created this image showing which responsibilities appear more often than others. Popularity equals size. It is not surprising that marketing, media, and communications are repeated throughout the ads. hope this is clearer. Productivity branding
ARI HERZOG | SATURDAY, SEPTEMBER 10, 2011
[Blog] How a Cardboard Box Pays Tribute to 9/11
Visit the blog archive to read more articles on new and emerging media. Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. turned down the prospect of sleeping to watch CNN. don’t need to tell you my eyes were glued to that TV the rest of the morning. channel surfed to gain different camera angles and unedited commentaries. was addicted. Las Vegas, Phoenix, Sacramento, Boston. People bought American flags and patriotism ran amok.
FRESHNETWORKS | MONDAY, MARCH 2, 2009
[Blog] Russia: the fourth largest social networking market in Europe
We’ve posted in the past about the use of social media in Russia, when Russian President Dmitry Medvedev launched a video blog. Subscribe to updates from the FreshNetworks Blog. But data from TNS shows that use of social media and social networking in the country is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. One of the main social networks in Russia, Odnoklassniki ( ????????????? is reporting 30 million registered users. VKontakte ( ? ???????? billion page views each day and 13.09 and Web 2.0 web 2.0
SOSHABLE | SATURDAY, NOVEMBER 3, 2012
[Blog] Negative Online Reviews Should Be Your Best PR Tool
You can learn more from real-life experiences than you’ll ever learn from blog post. The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest of the world know how you feel about a business. Let’s start by making the distinction between the two disciplines. It’s simple. Some read them.
FRESHNETWORKS | FRIDAY, JANUARY 17, 2014
[Blog] Digital trends round-up – January 2014
In fact, they’ve even spread to the FreshMinds office so look out for our blog post on iBeacon technology next week. 'Each month we bring you the FreshMinds digital trends round-up – a summary of innovations , new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month Apple’s iBeacon technology, mobile payments service Zapp, Google’s Shared Endorsements and Jeremiah Owyang’s new venture Crowd Companies which is helping brands embrace the collaborative economy have hit the news.
SOCIALNOMICS | THURSDAY, SEPTEMBER 11, 2014
[Blog] 7 Surefire Social Media Strategies for Your Business
For example, start a company blog that will have something more to offer than generic news about your business, and publish links to them in appropriate social media. 'Over the past decade social media have irrevocably changed the way we live and perceive life – today an average person will hardly do anything without tweeting about it on Twitter, sharing the experience via Facebook or posting a selfie on Instagram. And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. How To Social Medi
PROBLOGGER | TUESDAY, SEPTEMBER 11, 2012
[Blog] Behind the Scenes of the DPS Pinterest Strategy: Case Study
It may get a bit geeky when it comes to the marketing strategies, but trust me: your blog will be better for it. This means that people don’t want your Pinterest account to be an extension of your blog. linked to relevant blog posts in the description. It’s risky and requires a lot of work, but it has the potential to send a massive amount of targeted traffic to your blog. How can you apply this to your blog? If your main goal is to get traffic, you should focus on creating prettier images on your own blog first. Pinterest foundations.
JACOB MORGAN | TUESDAY, JANUARY 12, 2010
[Blog] Social Media and Content Marketing Predictions for 2010
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Media and Content Marketing Predictions for 2010 View Comments January 12th, 2010 Joe Pulizzi from Junta 42 aggregated and edited social media and content marketing predictions from some of the top minds in the social media and content marketing space. This means that you can have your forum discussions on sites such as Facebook while your blog exists on the main corporate site. If you enjoy traveling be sure to check out Jacobs travel blog. ALL RIGHTS RESERVED.
JEFF KORHAN | WEDNESDAY, MARCH 2, 2011
[Blog] Are You Afraid of Your Own Media?
Your newspaper is your personal blog or your Twitter feed. Access to the media has always been exciting, at least for those of us over the age of 30. Now everyone has access to media. You have your own TV station - it's called YouTube. Facebook is your version of People Magazine, and iTunes and Cinch are your radio stations. Your Small Business is a Media Company. You no longer have to grovel to media companies to have your message heard - now your small businesses is a media company. Now you have the power. Now you can give your side of the story? . Are You Afraid of the Spotlight?
WAXING UNLYRICAL | TUESDAY, FEBRUARY 8, 2011
[Blog] On Lists, Their Importance, And How To Get On One
If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list, for example), and a question at the end as to who you would add. Comment on their blog posts. Ask them to contribute to a blog post… or profile them in one. forget where I saw it, but there was a comment on a blog post on one of these "big" blogs, which listed the Top X SM people - and it was same old, same old. Blogging doesnt have to look like high school. Oh, one other thing: my blog = my sandbox. Yes, really! You know why?
GEOFF LIVINGSTON | TUESDAY, JUNE 7, 2011
[Blog] Posturing Wastes Corporate Content
Transitioning style — blogs, videos, social networks updates, etc. Blogging and creating content for popularity can make you “influential by certain algorithms. Image by lululemon athletica. Sometimes moving to a conversational medium can be hard. — to serve stakeholder groups can be extremely challenging. This is a legitimate challenge of moving from traditional to conversational marketing. But some marketers ignore the relational value of social content, and abuse these media to posture, positioning for influence and popularity rather than serving. Cooper
SOCIALNOMICS | THURSDAY, OCTOBER 18, 2012
[Blog] How Social Media Is Transforming Insurance Company Practices
Sure, it’s not top of mind, but more and more social media users are using online images, blog posts and video clips to make their own case for an insurance claim, even before an insurance inspector shows up. At Socialnomics, we’re always writing about the enormous impact of social media on so many aspects of our daily lives. Recent posts have shown the importance of using social media for a company’s business sales , its online business reputation and even one’s TV entertainment. Social media helps out insurance companies too, by lowering their marketing costs.
ENGAGING BRAND | FRIDAY, NOVEMBER 15, 2013
[Blog] An Ocean Rower’s Top Tips for Happiness and Meaning
'Yes, I know this is a business blog, so why am I writing about fluffy stuff like happiness and meaning? Well, actually, happiness and meaning DO matter, in all kinds of contexts, and that includes business. Want to grow a great business? Give it meaning. Understand WHY you are doing it. That authenticity and sense of purpose will ripple out through every aspect of what you do. If you haven’t already seen it at least 5 times, watch Simon Sinek’s TED Talk: Start With Why. . In my experience, it really helps to have. But what about happiness? First of all, let me clarify.
WEB METRICS GURU | SUNDAY, NOVEMBER 4, 2012
[Blog] #Sandy, The Election, Influence and Web Journal – October 26th – November 4th, 2012
What I thought was more indicative of the future on Tuesday, November 6th, was all the fervor over FiveThirtyEight blog and Nate Silver’s predictions based on sound polling theory that Obama had an 83% chance of winning. Had a dream about the perfect Influencer platform but when I woke up I couldn’t find it! Anyway, it’s been a few days since I posted last and found that, lately I have been learning and taking in so much new information I didn’t feel I had as much to say about it, because I had not yet internalized it (and decided what was of value to me). Sandy.
WEB METRICS GURU | SUNDAY, APRIL 10, 2011
[Blog] Web Segmentation – Web Journal April 1st – 10th, 2011
Using Gary Angel’s definition of a two level segmentation, we’d have to first determine a metric to look at (such as a change in amplitude in blogs, message boards, twitter, facebook, etc) and then answer Who is that change made up of - that’s the first segmentation. Was thinking about Gary Angels recent post titled Semphonic’s Two-Tiered Segmentation: Segmentation for Digital Analytics Done Right and realized the new Radian6 Insights features support such a segmentation, though imperfectly, as of yet. Explanation #2 : Our SEO has improved.
CONVINCE & CONVERT | TUESDAY, JULY 15, 2014
[Blog] Get Social Media and Business Advice and Tips with the Jay Today Show
of course have this blog, Convince & Convert , but our amazing cast of guest contributors are doing such a great job of producing top-flight content that I only write here once a week or so. 'This is an exciting day for me. Today is the debut of my new video podcast: Jay Today. have the weekly Social Pros podcast , but that show is devoted to showcasing the incredible social media professionals who join us as guest. have the Baer Facts interviews I do with Kyle Lacy from ExactTarget, but they are once a week or so. I Thus, Jay Today ! Candidio is an amazing video editing service.
THE WAY OF THE WEB | THURSDAY, JULY 28, 2011
[Blog] All the news that’s fit to Tweet
originally tried to leave a comment on his article ‘Are there some things that shouldn’t be tweeted about ‘ but when it vanished into the ether upon submission, I figured it made more sense to blog a full response here. Yesterday I wrote about how great journalism should be impartial rather than neutral , and today it’s the related subject of distribution mediums – in this case, what should and shouldn’t be reported on via Twitter. Does Twitter differ to reporting on the same event for print or TV? Is reporting on Twitter different?
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 21, 2013
[Blog] Perspectives from 2013 International PRSA Conference
'Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, who recently attended the International PRSA Conference in Philadelphia to learn the latest trends in public relations. . With traditional media on the decline, we have to find other ways to get our information to our audiences and consider alternate uses for the press release—such as social media, websites and blogs. Earlier this month I had the opportunity to attend a motivational week of education and networking at the 2013 PRSA International Conference. We are in an era of change.
CONVINCE & CONVERT | THURSDAY, JUNE 28, 2012
[Blog] The Power of Culture
The Power of Culture is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Culture is the bedrock of an organization. Make it strong, and it will become the backbone of your business. Culture is reflected in the words and actions of everyone in your company. Official spokesperson or not, each of them is a living, breathing ambassador for what you value. It’s no accident that the companies excelling on the social web have strong, positive cultures. They believe in hiring for mindset, attitude, and values and training for requisite skills.
SMTHREE | FRIDAY, SEPTEMBER 30, 2011
[Blog] Just Another Frantic Friday, Episode 9
Might as well continue the trend and burn off a few more minutes perusing the following…all selected with the personal care and attention you would expect from a random blog on the Internet. The year is three-quarters over! Where the heck did 2011 go? would have loved to be in the planning session for this one. How could a group come to a consensus on this…especially for something you put in your mouth. Worst ad campaign ever. There might be a little chicken-and-egg here. Geo-targeting works for people who are looking for it…kinda. We report, you decide. SMThree.
SOSHABLE | WEDNESDAY, APRIL 15, 2009
[Blog] Tila Tequila, Tyrese Gibson Hacked on Twitter or are these Real Suicide Threats?
Read more about Twitter on this Social Media Blog. Blast. Tila Tequila’s Twitter account was hacked on Monday and it was claimed that she and her dog were killed. Now, either her account was hacked again or she is claiming to kill herself if a certain miracle doesn’t happen tomorrow. We would tend to lean towards hacking, but after a test question by actor Tyrese Gibson was confirmed by her response, the threat is either really being posted by her or by someone who knows a lot about her. Then you watch me die slowly since I wont call cops. She answered the question rt.
PROBLOGGER | SUNDAY, AUGUST 12, 2012
[Blog] 5 Fast Tips for Going Multilingual on Twitter
Followers around the world can give your blog the kind of exposure you could only have dreamed about in the past, everywhere from Tokyo to Buenos Aires. When it comes down to it, whether you are representing a company or going solo, Twitter is a great way to attract a global audience to your blog. Instead, think back to your overall marketing plan and where the non-English speaking countries fit your blogging strategy. After all, why waste time tweeting in Russian if you are aiming to build your blog readership in South America? Tell me that doesn’t sound good!
THIS, THAT AND THE OTHER | THURSDAY, NOVEMBER 17, 2011
[Blog] Questioning the value of the term Base or Bottom of the Pyramid aka the BoP
Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income demographic in both these countries. But Aneel Karnani talks about the destitute poor and how the BoP is misconstrued. It’s apples and oranges. And they are not all alike in any way, shape or form. We don’t take the whole World and consider that our market. We know that.
ONE SOCIAL MEDIA | SATURDAY, JULY 31, 2010
[Blog] Domino's Pizza (UK) Boosts Sales via Facebook and Foursquare
Home | About OSM | Why Social Media | Services | Client Speak | Blog | Contact Copyright © 2010 onesocialmedia, All Rights Reserved Start a chat | CMS Login « Improve Your Business Strategy by Listening to Social Media 5 Killer Apps to Take Your Facebook Page to the Next Level » Social Media Success Story: Domino’s Pizza (UK) Boosts Sales through Facebook and Foursquare Domino's Pizza: Enjoying a taste of Social Media success! Well, I was not surprised when I read that. might have yawned too at what was, in essence, just another social media success story.
SOCIALNOMICS | TUESDAY, AUGUST 13, 2013
[Blog] How to Keep All Of Your Social Networks Organized
Twitter, LinkedIn, Facebook, Google+, Foursquare, and even WordPress blogs are just a handful of the accounts you can monitor and manage via Hootsuite. 'Since social media became a daily part of most people’s lives, countless tools have popped up that promise to help with social organisation and management. However, there are so many different tools, so choosing the right one can be a challenge. The urge for organisation then becomes a dash to find a program that is multi-featured, allowing you to get as much out of one centralized tool as you can. Image via Flickr by Blue Genie.
SOCIALNOMICS | WEDNESDAY, JULY 17, 2013
[Blog] 3 Small Businesses who Leverage Mobile to their Advantage
It makes it easier for people to quickly look into what his law practice offers, hours of service, how to reach him easily and even dig deeper into his blog content. 'Most businesses understand the importance of having marketing goals, a content strategy, and even a social media strategy. Unfortunately some forget that mobile needs to be considered along with each of these, whether it’s to amplify marketing goals, extend content legs onto mobile, and/or leverage social where people are (everywhere they are). Further Reading: [link]. link]. link].
BRASS TACK THINKING | MONDAY, JUNE 14, 2010
[Blog] What do you believe?
By the way, like the change to this new blog. That reminds me of another of my beliefs, which I randomly picked up from a Baz Luhrmann movie: “A life lived in fear is a life half lived. [link] Kat Jaibur Well, I just said on Michelle Tripp's BrandForward blog that you are thought provoking. Thanks, BR [link] Gemma Hi there, loving the new blog. blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6.
PROACTIVE REPORT | WEDNESDAY, JANUARY 26, 2011
[Blog] Corporate Spokespeople Getting Their Mojo Back?
Your CEO can’t possibly answer every tweet or blog post. According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” dropped four points globally since 2009, falling from the top three – replacing CEOs in the bottom two. In the U.S., Not quite! In the U.S.,
JACOB MORGAN | SATURDAY, SEPTEMBER 17, 2011
[Blog] Implementing Enterprise 2.0 at a Healthcare Organization Pt 2: Change Management
They received quite a few basic questions such as the difference between a blog and a tweet. This is the second in a series of posts on how a mid size medical association is implementing emergent collaboration strategies and technologies within its organization. Part 1 on Business Drivers, can be found here. The contents of this case study are based on a series of conversations and interviews that took place in July and July 2011, and conducted with an IT professional who leads the Enterprise 2.0 project at a mid-size healthcare organization. A push also came from the bottom and middle.
JACOB MORGAN | TUESDAY, MARCH 2, 2010
[Blog] Implementing Enterprise 2.0 at Vistaprint Part One: Business Drivers
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 At first Vistaprint started public folders, then share drives, and then a blogging platform on Drupal which failed. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog.
SOSHABLE | MONDAY, NOVEMBER 19, 2012
[Blog] Are Businesses Starting to Overpost on Facebook?
We won’t get into a lengthy discussion on the intricacies of the Facebook news feed algorithm – I’m not sure that a single blog post dedicated to the subject would be enough to do it justice and it’s changing so rapidly that it would be outdated in weeks at best. There was a time not too long ago when it was hard to get businesses to post enough. More on that in a moment. Before we get into the numbers surrounding posting, let’s look at this from a human perspective. These people are important, but again, more on them in a moment. They wanted little Timmy.
SOSHABLE | SATURDAY, JULY 23, 2011
[Blog] Tumblr Frustrations: Please Get It Together
Dear Tumblr: I know you’re growing faster than any blogging platform ever. Mark this down in the “ranting because something just pissed me off category. There’s not a whole lot to say and this post will be short. know that you’re working out the problems and that the tremendous service load put onto your free service is on par with the largest sites in the world. know that you handle most situations with class and are apologetic when things go wrong. At some point soon, the patience will run out. When does this end? WordPress doesn’t have these problems.
CREATIVE RAMBLINGS | MONDAY, NOVEMBER 12, 2012
[Blog] 5 great articles you may have missed (November 5-11, 2012)
5 great articles you may have missed (November 5-11, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Scoopit best articles of the week
JEFF ESPOSITO | TUESDAY, JANUARY 21, 2014
[Blog] Content Marketing Trends for 2014
Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. 'This is a guest post from Alicia Lawrence. . Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved? Here are seven of the biggest trends in content marketing that are gaining momentum in 2014.
SOCIALFISH | WEDNESDAY, OCTOBER 6, 2010
[Blog] Get yer free SocialFish app now!
Our app is very simple, containing a feed from our blog, the Twitter search feed for socialfish (send a tweet with the word “socialfish and your tweets will appear!), Just a wee post to let you know that our super awesome and FREE SocialFish app (which we first announced here , with a walkthrough of the process for creating one yourself) is updated (thank you Appmakr !). Right now it’s only on the iPhone – other mobile platforms are on the to-do list, I promise.). You might be interested to note that in this updated version, we took more things away than we added.
CONVERSTATIONS | TUESDAY, FEBRUARY 25, 2014
[Blog] Segmenting and a Project Mindset – Will it Build Your Business?
Beginning of Day: Content Creation – This includes writing blog posts, social media updates, emails about projects, specialized content. 'Two practices that stave off a state of overwhelm in my own business is Segmenting and a Project Mindset. also use these devices in helping other business, in more ways than one. The Operations of a Small Business . Segmenting is dividing the business day into roles; Projects are dividing the business day into tasks. Using my business ( SmallBizTracks ) as an example, I have three segments in my workday. Segmenting and Project Mindsets.
FRESHNETWORKS | MONDAY, DECEMBER 21, 2009
[Blog] Social media as a crisis management tool
The benefit of having a well established blog or online community is that you can then use it for this purpose. This might be directing them to your blog where you are keeping people up-to-date or it might be telling them where to go to get refunds (for example). Work effectively with a the hub and the spokes of your social media presence : You can’t be expected to engage everybody in detail on Twitter, in Facebook or on blogs, forums and online communities. You need a blog or online community that people recognise as the place to go to to talk to your brand.