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    [Blog] Introduce Friends to the New Year With SocialToo
    most our traffic happens on the backend where we process your social stream)  We saw coverage from blogs like Mashable and TechCrunch and ReadWriteWeb and even the New York Times , and that coverage continues to share the word of what we offer with more people.  We introduced DM filters and the ability to clean up your stream, making us the first, and one of the only services to make Twitter and the Social Streams you belong to cleaner places. 2009 was a great year for SocialToo ! Traffic peaked at around 150,000 page views and we’re not even a page-view generating site!
    [Blog] 3 Ways to Use Twitter Favorites
    This guest post is by Ryan Barton of The Smart Marketing Blog. In his case, it was watching reading his blog. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time. Ryan Barton is the author of the “Smart Marketing” eBook and he writes at The Smart Marketing Blog for Small Business Success ; you can follow him on Twitter , where he shares entirely too much information. Post from: ProBlogger Blog Tips. Others favorite a tweet they find funny.
    [Blog] Whistle Stops 11/21/10
    How to Get Started Video Blogging by Chris Garrett - You're going to do this sometime within the next 12 months, and maybe you're floundering around with video now - here are some great tips and a tutorial on how to get it done quickly. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere.  From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere. Not the norms, so get your groove back with this tips. Take notes.
    [Blog] PLE
    As such, they are comprised of two elements - the tools and the conceptual notions that drive how and why we select individual parts.&# (George Siemens, “ PLEs - I Acronym, Therefore I Exist ,&# 15 April 2007 blog entry). “An ecosystem of connected educational resources facilitated by a (large) set of tools and fueled by collaboration opportunities facilitating the consumption of content that enables an increased understanding of specific knowledge domains.&# (Lee Kraus, PLE: not personal and not learning , 14 June 2007 blog entry). blogging (16). About. Stein.
  • TWIST IMAGE  |  MONDAY, MARCH 28, 2011
    [Blog] The Real-Time Web Welcomes Real-Time Advertising
    Just last week, The Wall Street Journal 's All Things Digital Blog had a news item titled, Twitter Ads Move Forward by Carving Up The Globe (March 24th, 2011). "If this strikes you as a common-sense must-have feature for any Web ad business-let alone one with Google-sized ambitions-you're right," stated the All Things Digital Blog post. It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. Also, it's important to note that most innovations only appear simple in hindsight. until now. Think about it this way. What is obvious?
    [Blog] Real-Time News Curation - Process, Key Tasks, Workflow
    These may include specific news sites, blogs, RSS feeds, open persistent searches, Twitter channels, Facebook pages and more. Syndicate Distribute and syndicate your curated news channel (what I call a " newsradar ") on relevant online channels, including social networks, aggregated news channels, your blog / newsletter / site and other content distribution channels avialble. Print this article Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow What are the tasks involved in the real-time news curation process? What does exactly a news curator do?
    [Blog] Are you making meaningful connections?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you making meaningful connections? Posted June 7th, 2010 by admin and filed in networking Tags: business relationships , making connections , networking , Taylor Ellwood View Comments I’ve been changing my approach to networking quite a bit since late April. One of those changes has involved asking myself who I’m meaningfully connected with. final example: I joined a task for a local school district. What do you think? Imagine Your Reality.
    [Blog] Customer Service is an attitude
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Customer Service is an attitude Posted June 10th, 2010 by admin and filed in Business reputation , customer service Tags: Attitude , Business reputation , customer service , customers , Taylor Ellwood View Comments Yesterday my mom called Avis in a panic. She’s visiting me right now from the East coast, and as such she’s feeling the jet lag. When she called the 1800 number she was greeted by an attitude of rudeness. What do you think?
    [Blog] Reach out to your local community
    What I’ve found is that chambers are an excellent resource for local businesses, both in terms of advocacy for businesses and for the networking opportunities they provide. As you spend more time at chamber events and get more known, you also learn a lot more about your local community and the needs it has. You learn about the school district that’s making more cuts and is trying to figure out how to preserve its programs, employees, etc., and how you can actually help out with that work. For small businesses, the local community is the lifeblood of the businesses. What about you?
    [Blog] Ramp up your internet marketing
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Ramp up your internet marketing Posted June 26th, 2010 by admin and filed in business , networking Tags: affiliate marketing , Chris Brogan , internet marketing , Taylor Ellwood , Third tribe marketing View Comments Occasionally I mention Third Tribe. It costs $97 a month, but the payoff is you get access to a lot of great information about internet marketing that you can apply to your business efforts. Sign up today. Imagine Your Reality. All Rights Reserved.
    [Blog] Social Media for Introverts
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social Media for Introverts Posted July 4th, 2010 by admin and filed in Social Media , social media behavior Tags: introversion , Social Media , Taylor Ellwood , virtual communication View Comments I was talking with an acquaintance the other day and she asked my thoughts on social media for introverts. The downside of the move to virtual communication is that there is not always a conscious awareness of how distancing virtual communication can be.
    [Blog] What stops people from getting social media
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What stops people from getting social media Posted July 13th, 2010 by admin and filed in Social Media , social media behavior , technology Tags: Social Media , social media behavior , Taylor Ellwood , technology View Comments In a conversation I recently had with another social media manager, one of the discussion points focused around social media and technology, and specifically how many people approach social media as technology first and as a social medium second.
    [Blog] Why social media is a vocation
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why social media is a vocation Posted July 16th, 2010 by admin and filed in Social Media , social media behavior , technology Tags: Chris Brogan , Social Media , social media industry , social media profession , Taylor Ellwood View Comments Chris Brogan recently posted an article with the premise that social media isn’t a vocation. It’s a social medium. And social media is also a vocation. What do you think? Is social media a vocation?
    [Blog] Social context is what interests people
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social context is what interests people Posted July 20th, 2010 by admin and filed in Social Media , social media behavior Tags: social context , social influence , Social Media , social media behavior , Taylor Ellwood View Comments I’ve been writing a lot about the social aspects of social media and also thinking about what makes social so important and I’ve come to the conclusion its social context that interests people. Imagine Your Reality.
    [Blog] Cleaning Linkedin up from the Twitter spam
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Cleaning Linkedin up from the Twitter spam Posted July 22nd, 2010 by admin and filed in Social Media , technology Tags: Hide button , Linkedin , status updates , Taylor Ellwood , twitter View Comments When Linkedin set it up that people could connect their Twitter accounts to Linkedin, little did they know they would unleash a wave of spam on Linkedin with the result being a lot of status updates that have little if anything to do with professional or business updates.
    [Blog] What do you do to stand out? pt 2
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? pt 2 Posted July 29th, 2010 by admin and filed in Business reputation , Social Media , social media behavior Tags: social media behavior , stand out , Taylor Ellwood View Comments In my previous post, I talk about what you could do to stand out when going to meetings. But great content alone won’t work unless you’re also consistent in your activity. To stand out in social media also involves personalizing your posting.
    [Blog] Responsibility for your privacy and social media
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Responsibility for your privacy and social media Posted August 4th, 2010 by admin and filed in Social Media , social media behavior Tags: privacy , Social Media , Taylor Ellwood View Comments I came across another post about Facebook and privacy issues. Someone had apparently taken personal details of 100 million Facebook users and published them on a torrent site that other people could download.  So what can you do? Only you are responsible for it in the end.
    [Blog] Social media is more than technology
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social media is more than technology Posted August 17th, 2010 by admin and filed in Social Media , social media behavior , technology Tags: Social Media , social media behavior , technology View Comments Social media is more than technology, but many people get stuck on the technology. She’s not alone, as other people have expressed similar frustration to me before. Social media isn’t just technology. What do you think? Imagine Your Reality.
    [Blog] Ambient relationships and social media
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Ambient relationships and social media Posted August 23rd, 2010 by admin and filed in Social Media , social influence , social media behavior Tags: ambient relationships , Chris Brogran , Social Media , social media behavior , Taylor Ellwood View Comments The other day Chris Brogan posted about the possibility of a social crash. Chris rightly wonders what will happen to all of our relationships with so much hyper connection. Imagine Your Reality.
    [Blog] Customer service is more than damage control
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Customer service is more than damage control Posted August 24th, 2010 by admin and filed in Business reputation , Social Media , business Tags: customer retention , customer service , damage control , Social Media , Taylor Ellwood View Comments One of the prevailing attitudes about customer service is that its just about damage control: Dealing with customer complaints. It seems to me that one part of customer service that’s ignored is customer retention.
    [Blog] How to make your online network an actual network
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to make your online network an actual network Posted September 1st, 2010 by admin and filed in Social Media , networking , social media behavior Tags: connection , network , Social Media , social media behavior , Taylor Ellwood View Comments I think one of the challenges with social media is learning how to turn your online network into an actual network. So the challenge that arises is how to become more than just an internet connection to someone.
    [Blog] Cleaning out your inbox of spam
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Cleaning out your inbox of spam Posted September 13th, 2010 by admin and filed in business Tags: email , Spam , Taylor Ellwood View Comments I’ve lately been on a cleaning kick with my email inbox. I get a lot of newsletters and other materials that I end up deleting. So I decided I’d clean out my inbox, by unsubscribing myself from the various newsletters. It rarely does, instead leading to irritation at having to deal with one more interruption.
    [Blog] Time and social media for businesses
    This is an understandable objection, especially when you consider the learning curve time associated with the technology of social media. However, I was recently told a story about a winery that told an employee that she needed to spend one hour a morning and one hour an afternoon doing just social media, and that winery ended up getting a lot more business because of the dedicated time put into social media. In other words, instead of devoting an hour a day to their social media marketing, businesses are fitting it in when and where they can sneak a moment of time. Imagine Your Reality.
    [Blog] Social media and geography
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social media and geography Posted September 28th, 2010 by admin and filed in Social Media , social media behavior Tags: geolocation , Social Media , social media coach , Taylor Ellwood View Comments The other day, I heard a participant in the New Communicators event state that he hoped that social media would make geography irrelevant. It was a rather idealistic, if unrealistic statement. This isn’t necessarily a bad result either. Imagine Your Reality.
    [Blog] Marketing and social media
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Marketing and social media Posted September 30th, 2010 by admin and filed in Social Media Tags: relationship building , social media marketing , Taylor Ellwood View Comments I read an interesting post recently which asked, “ What if there was no marketing? &# In it the author described his own realizations of how many messages he ignores because he thinks it could be marketing and notes how over-saturated we are as a culture by the marketing various people do.
    [Blog] Why I enjoy learning outside my discipline
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why I enjoy learning outside my discipline Posted October 5th, 2010 by admin and filed in business Tags: business development , home remodeling , Taylor Ellwood View Comments I’m reading a book on home remodeling right now. I’m reading it to review it and to interview the author on my radio show, but I’m also reading it as an opportunity to learn more about something I’ve never done. What has it taught you? Imagine Your Reality.
    [Blog] How to figure out how to participate on social media sites
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to figure out how to participate on social media sites Posted October 7th, 2010 by admin and filed in Social Media , business Tags: Social Media , social media sites , social media time management , Taylor Ellwood View Comments Whenever I join a social media site, I spend a period of time making use of a couple features and otherwise observing the site and the activity that’s occurring on it, before I fully jump in and start using all of the site.
    [Blog] How to introduce yourself when making cold calls & emails to build valuable relationships
    In the mix of it all, there’s national media, local media, and niche media such as blog talk radio shows, podcast and more. I’m humbled and grateful to be put in the postion by NewME Accelerator and CNN. When you do send an email, please include the following information: Name: Company/Startup Name: Company/Startup Website: linkedin profile: Twitter: profile: Blog URL: Angel List profile (optional and for investors). flickr photo by By marc falardeau. Sadly, I can’t handel it all alone. My voice message says please send an email and I’m serious. The ask?
    [Blog] “So What?” is the Big Trend of 2015
    Read all five of Geoff’s 2015 predictions on the Cision blog. It wouldn’t be early January without a few predictions about what the new year will hold for the industry. In fact, I am preparing a presentation on the Near Future of Media for a DC AdClub event at the Newseum this January. And without further ado, let’s get to the big trend for 2015. No matter how often I consider Watches , fancy apps , and the Internet of Things, I find myself meandering back to data and how it is forcing marketers to answer the question, “So what?” Budgets will get cut.
    [Blog] Check Yourself Before You Wreck Yourself
    Every week, look millions of bloggers, I wrestle with fears and doubts about this blog.  Is it good enough.  Am I making a difference.  If you listen closely, you’ll see why many people fail to achieve success. “I’m not an expert&#. “They are different than me&#. “I’ll never have that talent&#. and so on… I’m a fan of modesty and humility.  Nothing inspires leadership and fierce devotion more than a humble leader.  His coach used this linebacker to teach his team a lesson.  Watch it again if you missed this gem/. How This Applies to You.
    [Blog] Creative ways to drive website traffic
    Blog comments. The easiest way to do this is comment on blogs they create. Blog commenting when done right improves the ability of other people to make site visits. More so, blog commenting in a niche or target market also gives you access to other users who may be interested in what you have to offer and hence visit your website. Sharing ideas, new perspectives and ways to do things with your blog will help you get the right attention and should be top on your list as far as generating relevant traffic to your website is concerned. Reward the visitors.
    [Blog] AdSense Release Toolbar for Chrome Users: Ideal for Stats Junkies
    Originally at: Blog Tips at ProBlogger. If you’re an AdSense publisher you’re probably used to the AdSense stats shuffle. You know it – constant logging into your AdSense reports to check how earnings are going. Today AdSense released a little toolbar for Chrome users that makes checking your latest figures a breeze. Install it and with a click you get a snapshot view of your latest stats including todays figures, yesterdays, this month, last month, some channel data and lifetime revenue. AdSense Release Toolbar for Chrome Users: Ideal for Stats Junkies. Adsense
    [Blog] How to get more Sales and Customers with Inbound Marketing
    The most widely used inbound marketing strategies are blogging, creating business leads through social media, Search Engine Optimization and Web marketing. Creating your own Website or blog. Inbound Marketing is the new strategy of marketing through Internet. Inbound marketing gives qualitative leads with using very little resources in terms of money, time, human resources and it is much more easier than outbound marketing which needs more resources and time. Simple tips to increase sales and customers through Inbound marketing. This is one of part of Web marketing.
  • FEVER BEE  |  SATURDAY, JUNE 30, 2012
    [Blog] Only Communicate Things That Are Interesting To Members
    You might want to communicate that the site has changed, or the navigation is simpler, or members can now create their own blog posts, or an array of tweaks and changes you have made to the platform. The problem is this; members don't care about the platform.    They care if it's broken. They care if it's difficult to use. They care if they can't instantly find what they're looking for. They care if their private details are being mishandled.    But they really don't care about the platform. The platform should be transparent. 
    [Blog] SunButter Succeeds in Social Media Step-by-Step
    Comments on blog posts or Likes on Facebook updates count in this category. The blog on is our home base , where we’d ideally like to interact with all fans. Blog posts range from recipes, to guest posts from our favorite peanut allergy bloggers, to ideas for “royal snacks” for the royal wedding. Besides answering questions, Elizabeth is quick to comment on blog posts that mention SunButter. She befriends many of these bloggers, and several write guest posts for the SunButter blog. It’s also delicious, as fans on the Internet will attest.
    [Blog] Content Marketing Ideas
    Spread existing content across different formats ; for example, create an FAQ for quick tips or turn popular blog posts into a podcast, infographic or ebook. 8 Content Marketing Trends for B2B | Social Media Examiner. It is quite conceivable that this challenge will help to create more business and employment opportunities for content developers. In a related conversation, Nate Riggs , director of social business at the Karcher Group , put it this way: “This is great news for displaced journalists and (content) producers looking to reinvent.” This is the program for you!
    [Blog] Ecosystems: Riding on Them, and Creating Them
    As a leading and thinking person, your input here is valued and adds to the discussion and to this blog. Focus in on ecosystems right now, and use these points to help the discussion: On a smaller scale, are blogs working as ecosystems? This thought comes from Scott Gould 's thinking blog for thinking people. My friend Chris Brogan wrote a thinking peice last month on “ Amazon and the Kindle Conspiracy &# that many overlooked but I think warrants a deeper leadership discussion. He talks about how the Kindle also isn’t just a phyiscal device. You get the idea.
    [Blog] STOP Now or Your Content Dies
    With industry-leading writers like Demian Farnworth , who are setting the standard for creating and publishing blog content, it is easy for people to feel overwhelmed and outnumbered in unprepared for this competitive environment. I can relate and understand why people would feel inadequate, and possibly even like the underdog. Your goal should be to create THE BEST blog posts , not the most. Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. How do we make this STOP? STOP Scheduling Your Creativity.
    [Blog] 3 Small Businesses who Leverage Mobile to their Advantage
    It makes it easier for people to quickly look into what his law practice offers, hours of service, how to reach him easily and even dig deeper into his blog content. Most businesses understand the importance of having marketing goals, a content strategy, and even a social media strategy. Unfortunately some forget that mobile needs to be considered along with each of these, whether it’s to amplify marketing goals, extend content legs onto mobile, and/or leverage social where people are (everywhere they are). Further Reading: [link]. link]. link].
  • ARI HERZOG  |  THURSDAY, MAY 29, 2014
    [Blog] Adding Facebook Pages to Lists is Harder
    Please sign up to receive blog posts by email. Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. You can mark a list to be private for your eyes only; or you can mark it public for anyone to subscribe. For instance, here’s one of my followed interest lists about media brands. Do you use lists, too?
    [Blog] Are You Following these 5 Headline Writing Tips for Better SEO Traffic?
    There are so many variables to a great blog post. In blogging, there are two big headline goals: Get your viewer to actually  read the post. It is amazing how often we can go on blogging without even taking time to consider who our audience really is. The process is simple: when you search for keywords related to your blog topic, Google will automatically suggest alternative terms and phrases that other visitors have used. Too often, we put a lot of our time and effort into the blog post, and forget about the headline. Originally at: Blog Tips at ProBlogger.
    [Blog] Growing Your Online Sales: Best 5 Ways to Execute Internet Marketing Strategies
    Reshape your website or blog content in accordance to the mobile interface and reap the benefits of online marketing. 5). The purpose and goal of online marketing is similar to the traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing. These ways and methods used to tread online marketing are very much different than the traditional ones. Content Marketing.
    [Blog] 10 C's of Employee Engagement - The Engaging Brand
    Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Snow way to create change. Main | Show 279 - Jack Trout on Marketing » 10 Cs of Employee Engagement Be clear about your expectations Be clear about their expectations Be consistent to the values. Values are for all and are not optional depending on your job title! Be caring.
    [Blog] “Social” Attitudes, Attacks & Popularity
    Whether you blog for personal or business engagements doesn’t matter. Some people have an attitude of self- righteousness and they attack others when their “self- righteousness&# is challenged. You can see the “self-righteous&# aggression throughout social media when  people claim stupid positions then attack  when others disagree with their positions. The term “self-righteous&# implies confident of one’s own righteousness and intolerant of the opinions and behavior of others. In other words bigoted. Those who hang together rise and fall together.
    [Blog] Mix your media for best results
    Don’t think it’s all about the money: Keep in mind your Facebook fan page, your website/blog, Twitter, etc. This is not a new notion but when you’re buying/using media — use more than one vehicle and when possible, blend how the information is ingested.  In other words, I see/hear your TV spot (or YouTube video), so add in a print element or something online that I can read. Access more of the audiences’ senses for more impact. Having a media mix is very old school but it’s as relevant today as it was back in Ogilvy ‘s day. Think again.
    [Blog] Roxanne Darling, Quantum Coach
    You can learn more at her quantum coaching blog, Divine Openings with Rox. Roxanne is a lifelong learner and her favorite topic is consciousness. For all, all roads lead to the big C! Being conscious means having less stress, being a more artful and compassionate communicator, heading off problems before they fester, and finding the humanity in each person regardless of their quirks, their shortcomings, and even their demands. In 2009, Roxanne was initiated as a facilitator of enlightenment via a week long process. This is what physicists refer to as the quantum field of intelligence.
  • GET SOCIAL PR  |  TUESDAY, JULY 20, 2010
    [Blog] Social PR: Reading You Can't Affort to Miss
    Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Social PR: Reading You Can’t Afford to Miss July 20, 2010 Social PR is a public relations issue worthy of your attention. Because it’s about build relationships. Relationships that grow businesses.
    [Blog] 5 great articles you may have missed (February 18-24, 2013)
    Here is my list for February 18-24, 2013: 26+ Pinterest Tools and Tips to Enhance Your Pinning Experience by Wong Ching Ya (Social @Blogging Tracker) 12 Home Page Optimization Musts by HubSpot (By Reputation) Should you work for free? Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. by [.]. Great Resources Social Media best articles of the week
    [Blog] 4 Insights Into Social Media Innovation
    Communication is communication whether it is by smoke signal, telephone or blog! In a sense there is nothing new in this world. So we can all shut down our computers and relax, if there is nothing new to say.however we know that people have choice, we know that people are using the internet more and more to research and make their purchase. So if there is nothing really new to say, why bother to use social media? Because the new is not necessarily Social Media social media innovation communication research + internet trust selling social media innovation
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2011
    [Blog] A Woman In a Man’s Sand Castle
    She also writes about the challenges of being a new mother abroad on her blog MummyinProvence. Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations. Hard hats, work boots, and lipstick. They couldn’t fathom that could be me. Where’s the man?
    [Blog] Mr. CEO, Your Three Steps For Social Media Success
    Dedicate an employee (or two) to write a weekly or monthly blog.  Steve Jobs recently reminded me how important it is to “think different” in your business model… in his biography I just finished reading.  We hear the proverbial “think outside the box” phrase in nearly every company sales meeting, but why isn’t that phrase put into practice when it comes to social media?   The purpose of this month’s issue is to provide a concrete strategy as well as some tactics you can implement immediately to begin leveraging the power and reach of social media in your business model. Just be real.
    [Blog] The Facebook Trap: Are We Chasing Our Own Tail?
    It’s a compelling piece that brought me closer to the delete button, but I talked myself off of the ledge by convincing myself that a blog post would do just fine instead. I’m in it. I’m stuck in the trap in the worst way and have no excuse. I’m one of those sad souls who know that what Facebook does is wrong, how they do it is worse, why they do it is almost unspeakable, and yet I visit the site every day. Every few days I think, “Today’s the day. I’m going to do it. I’m going to kick the Facebook habit and delete my account.”
    [Blog] And the Winners Are … #QldBlog
    Stuart Flatt (UK) of Average Joes Blog. Originally at: Blog Tips at ProBlogger. As promised earlier in the week, today I’ve got great pleasure in naming the winners of the Great Barrier Reef Queensland Blogger Correspondent competition. 767 bloggers entered the competition. Interestingly the vast majority of entries were from those in the USA, and from women. This is reflected in the winners list. Choosing the winners was no easy task. We saw some very creative submissions and I myself spent a whole day looking through them all—and loved the experience! But
    [Blog] The Most Common Causes of Duplicate Content on News Media Sites
    Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content News Sites: Tame Your Blog Tags Borrowing Content Was Happening Long Before Blogging Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss
    [Blog] The Spin Sucks Inquisition: Heather Whaling
    Find her on Twitter , LinkedIn , Google+ , Pinterest , Instagram , Slideshare , and her blog. By Gini Dietrich. Ahhhh! It’s been a few weeks since I’ve written the Spin Sucks Inquisition. missed it! And I have a good one for you today. I met Heather Whaling (aka PRTini) early, early on in the Twitter days. She struck me as a really savvy communicator and I was pleased to later discover my gut was right. The founder of Geben Communication , Heather has literally been kicking butt and taking names…all while raising a toddler. Biggest mistake: Not trusting myself.
    [Blog] Planning a PESO Strategy with Integrated Teams
    By Laura Petrolino Any regular reader of this blog is no doubt well acquainted with the four media types and the use of the PESO model  to create an integrated communications plan. However, like many things in life, the hard part is translating theory into action. So I thought it might be valuable to walk you through a typical “day in the life scenario” of the Arment Dietrich team as we plan an integrated strategy. That said, the process I take you through below should serve as a template to use for your own team structure, internal communications pipeline, and PESO strategy needs.
    [Blog] How To Kill Relationships With A Slap In The Face
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Really? OUCH!!!
    [Blog] How Social Media Impacts (or Doesn’t Impact) ROI
    annually, while the HBR Blog Network came up with a detailed formula to help you work it out yourself. You could link to a blog post on your company website or to a free e-book available only to users who provide an email address. The more social media followers, the better — right? As is often the case, it’s not quite that simple. A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. And it’s important to understand exactly what you’re getting (and what you’re not getting) from your company’s investment in social media.
    [Blog] Best Practices for Your Online Business and E-commerce
    Related Stories 5 Ways to Make Your Startup Attractive for Social Media Engagement 4 Simple Steps to Help You Improve Your Marketing Strategy The Customers Love Cheese 13 ½ Business Blogging Tips to Effortlessly Impress Your Readers and Skyrocket Your Sales. Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. The website needs to be able to scale down to smartphone display sizes in order to be the most efficient. Consider leaving a comment!
    [Blog] Why I Want You to De-Lurk Again
    You can join his Facebook blog community here and sign up for his email newsletter. Visit the blog archive to read more articles on new and emerging media. read blogs. I asked you to de-lurk three years ago today. You did. On January 3, 2009, I challenged the shy and introverted to write comments. Maybe you were in that crowd. wondered who would write and who would reply. mused how many people would return to read more and write more comments. waited [.] Thank you for reading! Ari Herzog is a new media explorer. Recent comments Hi,I'm Joey. Just stumbled here. don't.
    [Blog] Update – EML Wildfire
    You can read the press release , the blog post from new MD Richard Parker and the coverage in PR Week. Hopefully with the merger now complete, I’ll be able to spend a bit more time sharing thoughts and views on here and also on the new EML Wildfire blog. Tweet. I’ve been pretty quiet on here over the last few months. This is due to a number of reasons including the merger between Wildfire and EML which was announced this week. It’s a very exciting development and makes the newly formed EML Wildfire one of the top ten tech PR agencies in the UK. Watch this space!
    [Blog] Using Social Media as a Support Group
    have shared issues of mine on my blog and the community has lent their support. Image by gem fountain. It seems that now-a-days we can do most things online… clothes shopping, looking for Colleges, buying Holiday gifts, doing our banking… pretty much anything. But there is something else we can do online… something much more personal and sacred. We can even work on mending our inside pain and turmoil. Before I get deeper into this topic I want to show why finding support groups online can make a lot of sense. The Definition of a Support Group. Could that happen?
    [Blog] How to Get More Website Traffic from Social Media
    The Devumi blog is, for the most part, all about getting more fans, followers, likes, shares, views, etc, etc. Here’s the Devumi Gorilla tweeting out my latest blog post at different times using different wording: Are you a new #filmmaker trying to get more views on Vimeo?[link] Each post has a link back to our blog. Each blog post has a link to our website. The post How to Get More Website Traffic from Social Media appeared first on Devumi Blog. Some will also have YouTube, Vimeo, SoundCloud, or even Tumblr accounts. You can’t cut and paste a tweet too often.
    [Blog] A week of many perspectives
    Civility : I serve on the board of the Josephson Institute of Ethics and just wrote a guest post on the importance (and apparently loss) of civility, especially online for their Business Ethics and Leadership blog.  ( click here to view post ). The Power of MultiMedia :  We all know how potent video can be but don’t forget to include Facebook in your distribution of that video.  My post on the MENG Blend blog explores some stats on where videos are actually viewed. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one.
    [Blog] Day 13: People of color impacting the social web – Baratunde Thurston with Video – #29DaysofDiversity
    Website/Blog: [link]. In 2006 he co-founded Jack & Jill Politics, a black political blog whose coverage of the 2008 Democratic National Convention has been archived by the Library Of Congress. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Twitter: @Baratunde. Book: How To Be Black. Yes, he votes. Regularly.
    [Blog] How BP Swept Dispersants Under the Rug
    Geoff Livingston is a regular contributor to the Live Earth blog. The PR battle continues between Obama and BP ( image by boxhai ). With the climax occurring today between BP top brass and Obama at the White House, another major danger continues to spread in the Gulf, BP’s widespread use of Corexit toxic dispersants. More than 1,000,000 gallons has been deployed by BP in an effort to break up surface and underwater oil. Corexit is deadly. It is toxic and it has even been banned from use in BP’s home country , the United Kingdom. regulators. Details are here.
    [Blog] Twitter Tip: Discover The Activity Tab
    While you’re there, if you follow anyone or click on a link you like – don’t stay invisible, take visible action by introducing yourself to the person you follow, comment on their blog or retweet the message. Have you checked out your Activity tab in Twitter recently? It’s filed in the Discover area of your profile and provides a snapshot of what your followers are up to. Not what they’ve tweeted but actions they’ve taken like new people they’re following and tweets they’ve favourited or retweeted. You need to… Take Action!
    [Blog] Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese
    The food truck owner can teach a poor or homeless person to blog about the experience at the local public library. "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation. James DiSabatino has a love affair with bread and cheese. It makes total sense when you find out that he's the owner of the Boston based food truck  Roxy Gourmet Grilled Cheese. . Barely 3-months out of the gate, Roxy was a contestant (and eventually a finalist) in the  Food Network Great Food Truck Race. The winner is highlighted below. and the world continues to spin smaller!
  • THE WAY OF THE WEB  |  FRIDAY, JUNE 24, 2011
    [Blog] Great videos to watch from the Dachis Social Business Summit
    All of them are worth watching, but I figured I’d pull out the talk by JP Rangaswami in particular, considering it was only a couple of hours ago I included his site as one of the blogs I always make time to read. Just spotted that the Dachis Group have just released all the videos and presentation slides from their Social Business Summit , which took place in March. 2011 Austin SBS | JP Rangaswami from Bryan Menell on Vimeo. Others include Ton Hsieh Shiv Singh, Phillip Kaplan, Lee Bryant etc.
    [Blog] One week, two new services…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
    [Blog] Is Xbox Live better than golf for digital business networking?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? companies you’ll definitely know).
    [Blog] Users dissatisfied with social networks – are you surprised?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? And I didn’t see any mention of LinkedIn.
    [Blog] Making the case for social media in PR — Very Official Blog
    About Why I Blog Very Official Blog Social Media Integration Means Business Making the case for social media in PR by Shannon Paul on September 1, 2008 If you’re struggling to understand how social media changes the role of PR, rest assured you’re not alone. Amber Naslund had some similar ideas in one of her blog posts for those interested in using social media to enhance customer service. They think they can peruse a few blogs/social networks and dive in. Forget about all things viral and simply focus on the task of communication. They were creative.
    [Blog] Welcoming New Members to your Online Community
    In fact one of the flaws of blogs is that they do not encourage sustainable identities thus leaving no “report card&# of activity if the member turns out to be a troll. One area that needs to be revisited every so often, is the “welcome&# to new members. The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. So don’t miss an opportunity to welcome your new member, give them positive values to adhere to and things to do. Why not list off the things they could do? Visitors vs Newcomers.
  • VIPER CHILL  |  MONDAY, MAY 3, 2010
    [Blog] ViperChill Monthly Report 7 (Ranking for “Viral Marketing”)
    The articles written in April, were: Reputation Management for Wordpress (Free Plugin) 6 Vital Lessons from a $200/Day Adsense Account Six Figure Writing: My Journey from English Failure to Blogging Success $0-$5,000 Per Month: How to Make Money With Blogs Social Media Supremacy: 10 Experts Reveal Their Strategies Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. There are also a lot of people who link to the blog with the anchor text viral marketing which also helps.
    [Blog] Occupy Wall Street – Groundswell of Economic Injustice
    And yes, the protestors have used blogs, Flickr photos , and social network posts helped to keep Occupy Wall Street alive. Image by Kap Kap. The Occupy Wall Street protests have spread across the country , capturing the hearts of America’s disenfranchised. These events have sparked a debate across America — particularly online — about economic injustice in America. Occupy Wall Street has been criticized for its lack of primary objective and message. Like it or not, pundits and critiques are dealing with a groundswell of anger towards the rich and corporate America.
    [Blog] Mathemagenic " Reasons for using weblog to keep information bits
    While figuring out how to summarise 30+ pages chapter on my blogging practices for a talk I’m giving tomorrow I realised that it could make sense to share some of the bits from it here. In most cases it’s an advantage; however it limits potential uses of blogging when access to some of the weblog posts have to be restricted. have not been blogging for a while. Between working on the chapters of my PhD dissertation and being a happy mom there wasnt much time to fix blog bugs. Meta-blogging (374). Mathemagenic. About. RSS Feed. Ease of maintenance.
    [Blog] Yeah! You’ve got your first Social Media Client! Now What?
    Tweet and share these comments on your Social Media profiles, in relevant Linkedin Groups and use the positive feedback as testimonials on your blog. 5. You always remember you first right? So you’re a New Social Media Manager just breaking into the industry and you’ve got your first paying client! So now what do you do? I’ve learned from quite a few mistakes over the last couple of years as a freelance Social Media Manager & Consultant so I would like to share my list of Do’s and Don’t’s for those of you who are just getting going in your Social Media Management Businesses. 1.
    [Blog] Six Reasons to Practice Social Media Authenticity
    He blogs at  Talking Points. Today’s guest post is written by Tyler Orchard. . The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. On the other hand, the technology simultaneously provides others with a shrouded veil behind which they can hide.
    [Blog] Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)
    The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. If you have an awesome pin or a compelling blog post, share it across the board. . The challenge is to ensure that this value-added, or what I call "selfless content", supports the brand promise and values. . Ashely Howland , Bayler Healthcare System's social media manager,talks about how she and her team are executing a successful Pinterest strategy. Part One of Diva Marketing's interview with Ashley Howland.
    [Blog] How to write your firm’s social media policy
    Encourage them to write a blog if they are keen (and perhaps provide a place for them to do so). Image by late night movie via Flickr. In our last post we looked at why every business needs a social media policy. And the fact that the most important thing for any business is to have a policy in the first place. But if you’re writing your social media policy for employees, what should it include? What kind of guidelines should you give the people who work at your business. At FreshNetworks , our approach is to keep things simple and to make them inclusive. Weblogs word of mouth
    [Blog] The Twitter Follow Ratio - Koka Sexton dot Com
    Ryan Martin’s last blog post. in /var/www/vhosts/ on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Twitter Follow Ratio I was chatting it up with a fellow Tweet the other day talking about interesting Twitter apps that we both like to see if anything new has come around. ratio of around 1.0 You like to hear yourself talk.
    [Blog] From MAGNET: Is This Our Sputnik Moment?
    This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. Is This Our Sputnik Moment? By Fatima Weathers, Executive Vice President, MAGNET. Fatima Weathers, Executive Vice President, MAGNET. At a recent conference I attended in Washington, D.C., panelists from industry, academia and labor gathered to discuss manufacturing’s next step. Several panelists described the current manufacturing environment as being on the edge of a new era that is being driven by widespread and affordable access to 3-D printing and cloud computing. What do you think?
    [Blog] Interview With Artsy Editor Creator Stephen Ou
    in order for blogs to attract traffic, they rather have headlines like “X years-old created Y&# ) and put me into a different consideration (both positively and negatively). It had helped me and others create countless websites and blogs. Bloggers around the world have all experienced the woes of WordPress editor: the tricky business of adding videos without going from HTML to Visual, image placement, unruly fonts and styles that have a mind of their own, the list goes on. Earlier this year, 16 year old Stephen Ou decided to make a better WordPress. Possibly.
    [Blog] Day 19 of My Facebook and Twitter Sabbatical
    It’s been 19 days since I announced and began an indefinite break from Twitter and Facebook. The first few days were tough, like giving up a vice and I forced myself to step away from the computer or distract myself from giving in to temptation. Please note that while I’ve broken up with Twitter in the past, I’d never spent time away from Facebook purposefully. But I’m not replying to people or sharing their content. My once-daily pastimes are shifting from actively participation to lurking and listening. Related posts: Bye Bye Facebook, Bye Bye Twitter.
    [Blog] 5 Immediate Ways To Improve Your SEO
    About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor Your Title/Meta Tags – If all of your Title and Meta tags are the same, then you’ve lost the SEO war. Tailor the tags on every page. Are you using title attributes?
    [Blog] Small Business Marketing For $600/Year
    About Us What’s a Maverick? Most of the tips are right on target. Unfortunately, I can’t vouch for all of the resources recommended or I might be more bold than that. The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial. We covered most aspects of getting started and ongoing tracking here, with a total 12/mo cost of less than $600! Don’t be snookered.
    [Blog] Is 'Like' The New Share?
    About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. When users Liked your content all that happened was a link to your article appeared on their Facebook walls, but those links often got lost in the shuffle. This can only grow in number.
    [Blog] The New Gamer, Women 25-44 | Small Business Mavericks
    About Us What’s a Maverick? » The New Gamer, Women 25-44 Do you have a 40-year-old mom? Are you a 40-year-old mom? If so, you’re the new gamer according to this article by WebProNews. Social gaming is all the rage and it isn’t teenage boys that are playing. It’s their mothers. So why should you care? Well, unless you’re one of them, you might want to figure out how to use Zynga games to market to them. Last year, it was Farmville. This year, evidently, it is Cityville. Take a play out of the playbook of Bing, the search engine. 55% overall are women. Are you savvy?
    [Blog] Q&A Sites And Competitive Intelligence | Small Business Mavericks
    About Us What’s a Maverick? How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. But I haven’t discussed them in relation to using them for competitive research. They are actually quite valuable for that type of information gathering. If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services.
    [Blog] Facebook Is Entering The Q&A Market | Small Business Mavericks
    About Us What’s a Maverick? Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. People would update their status with a question, and their friends would answer in the comments. We saw this and began thinking about how we could make this interaction more useful. Let’s see if I’ve got this. Brilliant! But what if you’re a business?
    [Blog] Can You Be Too Personal?
    About Us What’s a Maverick? Current Internet Marketing Trends With Staying Power » Can You Be Too Personal? Online marketers have been saying for a long time that if you include personal messages in your social media, then you’ll be received a lot better by your audience. In other words, don’t be such a fuddy duddy. Business isn’t all ones and zeros. All you have to do to prove this point is to try it. Post a few personal messages for your Twitter and Facebook followers and see what happens. But, be careful. You can go too far. After all, it’s still business.
    [Blog] The Human Side Of Local Search
    About Us What’s a Maverick? » The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. His premise is interesting and it leaves me wondering. He says that Bing can lead in local search by being the “anti-Google.&# I was particularly struck by this paragraph: So spend the money you have wisely by investing in the human side of the Internet. Hire people to be city managers. Let them earn the right to hire more sales people and be entrepreneurial in their market but with the backing of a Goliath like Microsoft.
    [Blog] The Strangest Protest I Ever Took Part In
    If you’re a regular WUL reader, you may have noticed that this blog went dark yesterday. And I have never had my blog go on strike before. used the SOPA Strike plugin to do so (after testing it as well as a couple of others). So if you were here yesterday, you’ll remember the splash page that told you why we were dark and which asked you to join the protest. Now, I’m not your typical “striker” (though you’ve probably figured that out by now). The last time I went on strike. was when I was in drama school. So we went on strike.
    [Blog] The Evolution of our Social Media Team
    Since those first meetings in 2009-10, the University now has an official blog , Facebook page , Twitter profile ,  YouTube channel and dozens of sites created by individual departments, faculties and student societies. Shanan Sorochynski manages the University of Regina’s first official blog:  YOURblog. The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. They were always there. Image: MorBCN via Flickr, CC 2.0???. But most of the people who attended were new to social media.
    [Blog] Should You Care About Instagram Video?
    There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. The issue isn’t Instagram video vs. Vine , it’s the fact that the trend toward content brevity continues its inevitable and unvarying march: Papyrus scrolls. >Illustrated manuscripts. >>Books. >>>Blog posts. In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question?
  • ENGAGE  |  WEDNESDAY, MAY 4, 2011
    [Blog] The Truth About Branding (And Nothing But The Truth)
    Are they commenting on blogs, are they signing up for newsletters, are they coming to events that I throw, are they talking to me more? A MC’s hit television drama Mad Men is famous for its depiction of the hard-drinking, hard-working Madison Avenue ad man—the Don Drapers and Roger Sterlings of the world who churned out corporate slogans over pre-noon cocktails and pulls on their Lucky Strikes. With her firm preparing to celebrate its 19 th year, Fisher Roffer talked with me about the power of branding and the role of custom media in reaching your target audience. But how do we know?
    [Blog] Businesses Need to Act like Everyone has a High Klout Score
    Read more Social Media News on the Soshable Blog. The efforts of those who use Social Media and its various platforms certainly love to be able to see how it places them in amongst their peers which the social influence web-based tool, Klout has most certainly provided. Basically ranking us on how active we are on an array of social networks and how interactive our content shared becomes in the reactions and actions received from those that friend or follow us. Networking image via Shutterstock.
    [Blog] Holy Facebook Groups, Batman!
    think the medium is so conversation robust that it will be hard to manipulate brand and sales outcomes beyond the natural earned points achieved through moderation and facilitation, similar to a great blog conversation. Boy, did I get it wrong on Facebook Groups. What I first thought would be a great source of spam has turned into the most addictive form of conversation I have experienced online since Twitter in 2007. combination of Groups have provided thought-provoking dynamic insights and exposure to other thought leaders, locally, nationally and by industry. What a relief!
    [Blog] Are we becoming more machine like than human on the web?
    If all we do is use social media to pass along and share blog posts - then machines can do that.they know who we connect with, they know who we read.we are just becoming machine like? Sometimes I wonder who is the machine - us or the computer? It is an internet tool that suggest our connections - not us. It is an internet tool that judges our worth - not us through ranking. It is an internet tool that goes away and decides which sites suit our web search. Valeria Maltoni wrote an intersting post on evolution of socia l. It It made me think that the internet.
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