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  • GEOFF LIVINGSTON  |  MONDAY, JUNE 2, 2014
    [Blog] Visual Literacy Means Better Thinking
    'A few weeks ago, I wrote a blog about the world moving from text-based to visual communications, an underlying angst was touched upon. fear exists that visual literacy may mean more ignorance and the general dumbing down of society as a whole. First, let’s be clear. Visual literacy is not a new concept. It dates back to the sixties. The recent media trend towards communicating with video, pictures and graphics has inspired people to building methods of encouraging visual literacy. Yet the tension remains. Will we become a society of ignorant fools? This is the End.
  • WRITTENT BLOG  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 5 Advanced Lessons from Content Marketing World 2013
    Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. Page – a 120 year-old mesh and fencing distributor with one of the best blogs on the block. Treat your inbound marketing strategy the same way – create a blog post , video, social media posts, and guest post around each bright idea you have to save time and make the most of your concepts. Dream Big: Every blogger dreams of earning backlinks from high-authority blogs. Wait, what?
  • WRITTENT BLOG  |  FRIDAY, AUGUST 9, 2013
    [Blog] Google’s In-Depth Results, Scaling, and Other Content Marketing News
    In the future where virtually every company is creating blogs, eBooks, and whitepapers, it’s critical to ensure your efforts have the potential to stand out. For companies doing blogging , eBooks, and social media right, scaling is inevitable. In a recent blog post , the world’s largest search engine revealed that around 10% of queries required in-depth answers, which can’t easily be answered by a news article or short blog post. Some small studies have found that blog articles consisting of 2,000 words or more tend to rank much better in search. Translated?
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Blog] David Ferrucci on Building the World’s Smartest Computer
    Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time. Ferrucci was director of the IBM Watson project. Ferrucci tells a story about his daughter’s quote: “Interesting things are boring.” Because that was her frame of reference. Interesting things involve a lot of complexity that makes them boring (to people who aren’t explicitly interested in them). The Next Big Thing.
  • DIVA MARKETING BLOG  |  SUNDAY, MARCH 23, 2014
    [Blog] Interview with Cory Edwards: Creating Social Business Structures
    'One of the benefits of a biz blog is sometimes ''fair trade'' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe Summit. Sounded like good learnings to share. With over 5000 attendees sounded like a biz carnival! Sounded Sounded like fun. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. More good learnings for us. Yes" to the opportunity.
  • SOSHABLE  |  TUESDAY, SEPTEMBER 10, 2013
    [Blog] Advice for the Beginners
    Worse, they create one thing, one blog or video or SEO campaign , and it doesn’t live up to their own expectations so they scrap it and call it quits. And in poster form: Original post can be found on Wikimotive’s blog. 'Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don’t know where to start. But there is this gap. We all go through this.
  • PROBLOGGER  |  THURSDAY, JUNE 7, 2012
    [Blog] The Simplest Way to Write a Unique First Draft
    Do you have 45 minutes to work on your blog? If so, I can show you how to write the first draft of your next blog post. This blog post originated from five unrelated words on five separate lines, double-spaced, in a Microsoft Word document. Once you answer this question, write every sentence of your blog post for that person. Your headline doesn’t just grab a reader’s attention; it helps you summarize your blog post. Share details that support your blog post’s headline. Originally at: Blog Tips at ProBlogger. First drafts are messy. State them.
  • TREY PENNINGTON  |  MONDAY, SEPTEMBER 6, 2010
    [Blog] How to use what you've got to get more of what you want
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to use what you’ve got to get more of what you want: The Chris White found materials tree house by trey on September 6, 2010 Consumers rush to experience the remarkable and memorable. Marketers clamor to give them what they’re looking for. Sometimes, it’s not as difficult as it might sound. One of the foundational principles in Spitball Marketing is “use what you’ve got to get more of what you want.&# No trips to Home Depot or Lowes.
  • DANNY WHATMOUGH  |  THURSDAY, JUNE 21, 2012
    [Blog] PR and Wikipedia – let’s push for a better relationship
    Cross-posted from the EML Wildfire blog. As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. PR people shouldn’t touch Wikipedia. This is a common viewpoint amongst Wikipedians. And, considering the negative press that has often surrounded PR dealings with the encyclopaedia, and the bad practices that are all far too common, it is easy to see why. If you don’t have a neutral point of view (e.g.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 8, 2011
    [Blog] Google Moves and Web Journal, June 1-7th, 2011
    It’s one of the acquisition’s I did not expect Google to make but it makes sense as Postrank developed a way to cut through noise and rank blogs. I noted it last week but didn’t have a chance to post it – Google bought PostRank Analytics – the price of the deal wasn’t revealed. Also heard that Google’s software infrastructure is obsolete – ha! Well, at least, I signed up for piloting Google WebMaster Tools with Google Analytics pilot that is now underway. I guess it’s all in the timing – in life and in social media. web journa
  • PROBLOGGER  |  MONDAY, MAY 7, 2012
    [Blog] Register Today for a Free Podcast With Ana White
    Ana is the blogger behind the popular Ana White Homemaker blog and she has a great story to tell. Here’s a few highlights from her story: In just over 2 years Ana has grown her blog from nothing to one that gets around 3 million unique visitors a month. Her blog is now generating enough income to support her family and she does it all from her home in Alaska. Over 90% of the content on her blog is written by readers and Facebook Fans. Originally at: Blog Tips at ProBlogger. Her #1 source of traffic is Pinterest. Alaska – 7pm Tuesday 8th May.
  • PROBLOGGER  |  FRIDAY, NOVEMBER 23, 2012
    [Blog] Forget Everything You Think You Know About SEO
    I’m sure you are aware there are a whole host of WordPress SEO plugins available for your blog. can be ignored when writing blog posts. The main learning here for bloggers is that instead of worrying about search engines when you write your next blog post, you should focus 100% on the user. Without a doubt, the single most important factor in gaining search engine ranking is building links to your blog. If there is one piece of action everybody who reads this post should take, it is without a doubt to create a link-building strategy for your blog.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 8, 2013
    [Blog] From MAGNET: Is This Our Sputnik Moment?
    'This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. Is This Our Sputnik Moment? By Fatima Weathers, Executive Vice President, MAGNET. Fatima Weathers, Executive Vice President, MAGNET. At a recent conference I attended in Washington, D.C., panelists from industry, academia and labor gathered to discuss manufacturing’s next step. Several panelists described the current manufacturing environment as being on the edge of a new era that is being driven by widespread and affordable access to 3-D printing and cloud computing.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 23, 2014
    [Blog] 7 Tricks for Successful Social Media Branding
    At the very top of the site, you’ll notice that these guys even have a blog. Written from the perspective of the logo character’s wife, the Mrs. Rooter Blog is compiled of several entries with tips to help customers keep their plumbing systems running smoothly. 'An essential part of branding a business is developing and maintaining an online presence. Your business probably already has several social media pages up and running. But are they leveraged to brand your business the way you want them to? Find Your Followers. Photo by Geralt. Learn to Keep it Consistent.
  • SOSHABLE  |  TUESDAY, OCTOBER 23, 2012
    [Blog] Is social media hurting our relationships?
    Read more Social Media News on the Soshable Blog. As social networks like Facebook and Twitter have become a natural part of our daily routine, it often filters into our offline lives and conversations, therefore it must have just as much of a negative effect as it does a positive one…right? Some examples that are prominent are not adding someone as a friend on Facebook, who knew this would become such a difficult dilemma? There are some family members and friends, then and now that we simply do not want knowing details of our lives, let’s not even mention co-workers….
  • DREW'S MARKETING MINUTE  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Do you take yourself seriously?
    My thanks to blog reader Amy Roppe for sharing these with me! At McLellan Marketing Group , we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up. In front of our clients. Let them see we have a sense of humor about ourselves. Because they’ll actually enjoy working with you more. No doubt their work is serious.
  • PROBLOGGER  |  MONDAY, AUGUST 20, 2012
    [Blog] 6 Sweet Tips to Help You Track Social Media Trends
    Read leading blogs about social media. HubSpot’s marketing team regularly blogs about social media trends such as the rise of mobile marketing , and provides additional resources in regularly published ebooks. Kallas writes, “Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. You can also sign up for an industry-leading Twitter blog like TwitTip via email. Originally at: Blog Tips at ProBlogger. This guest post is by Lior Levin. Here are six simple ways to stay on top of social media.
  • VIPER CHILL  |  WEDNESDAY, FEBRUARY 3, 2010
    [Blog] ViperChill Monthly Report 4 (My 1st National Press)
    The articles written in January, were: The Very First Thing You Should Do in 2010 What You Can Learn From The Most Tweeted Blog Posts Ever How I Wrote a $30,000 eBook (And You Can Too) Minimalist Internet Marketing: My Personal Guide $1M Case Study: My CMS & Content Strategy Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. If it’s relevant to your niche and helps your own blog grow, then I’m achieving what I set out to do with this blog. Thanks.
  • JACOB MORGAN  |  FRIDAY, JANUARY 27, 2012
    [Blog] Emergent Collaboration Vendor Review: Atlassian’s Confluence
    A simple way to think about it is a bit like WordPress which at it’s core is a content management and blogging platform that can also be used to build entire websites on. On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Every post will cover the same elements for different vendors. Integration capabilities. Support.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] Marketers Everywhere: Stop Marketing Your Brand
    Don’t forget to ask for their social and blog URLs when they’re signing up! 'Image via BigStockPhoto.com. On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The first step? Are Your Fostering An Engaged Network? Find New Influencers.
  • WRITTENT BLOG  |  FRIDAY, APRIL 5, 2013
    [Blog] Writer’s Block, Content Teams and Other Content Marketing News
    And do not to be afraid to start blogging as so many doors get opened at once! 'Content curation is a lot about being useful and serving as an inspiration to you all! Let’s find out what has been written this week by the marketing industry leaders in order to use this information for our business advantage in the nearest future. Transform Your Team into Epic Content Creators: 6 Steps. You might have heard a lot about the need to involve your employees in content creation but most likely you still feel puzzled. Stuck on content creation? Accelerate Demand Using Rich Media.
  • JASON YORMARK  |  TUESDAY, DECEMBER 1, 2009
    [Blog] Booked: Facebook Disabled My Account | jasonyormark.com
    rahulbhatt Says: April 30th, 2010 at 8:25 am My account was also disabled on Sunday 25 – April – 2010 Still waiting for it to get enabled, don't know when it will be enabled I have created a Facebook FAQ's which can be access from the following url [link] [link] Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact MeI didn’t quite realize how much I used Facebook until it was taken away from me.  Between Twitter and Facebook, I had built a nice little social network.  Why I have no idea.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 20, 2012
    [Blog] Podcast 314 - Mitch Joel on Social Business Model
    The Value Of Brands In Social Media | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. The listener of the week and winning an Engaging Brand goodie bag, is Moksh Juneja from Mumbai. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! believe social media will morph into a social business model.so
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] Riding The News: Cicada Hunt 2014
    'If you do a Google search for the term “cicada 2014”, you will find my that my blog post comes up first page. wrote an article about it for my blog in early January, right before this year’s hunt began. If you look at the blog post in question:  [link]  you can see it became really popular (for a personal blog) receiving over 100 social signals in 2 days and 18 comments. This is not a fluke. used a technique that I call “Riding the News” in order generate massive traffic and  to jump my site up to the top of the SERP. What is the Cicada Hunt? Good luck.’.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 11, 2010
    [Blog] The 3 “Ly”s of Social Media
    When you consider the amount of time we spend tweeting, updating status, checking in, watching YouTube videos, reading blogs, reviewing on Yelp and all the rest, the natural question (and one that will asked by interplanetary visitors, ultimately) becomes “Don’t we have anything better to do?&# Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the most important “ly&#.
  • SOSHABLE  |  THURSDAY, DECEMBER 29, 2011
    [Blog] 2011 Social Media Site of the Year: Reddit
    This is a crappy little blog and the “award” means nothing, but I can say this much – we really do explore social media every day and do whatever we can to find what’s good and bad about it. Every year (for a whopping 3 years running!) we highlight who we believe is the top social media site of the year. It’s not a popularity contest. It’s not based on (much) empirical data. There’s no voting. The team sits down and argues for an hour on Skype and I write up the piece. We’re not gurus. Long story short, our opinion means nothing. was smug.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 1, 2012
    [Blog] 3 simple ways to attract huge conference crowds
    Most rockstar keynote speakers have large outreach networks (e-mail, Twitter, Facebook, blog, etc.) – make sure you give them easy to publish items about the conference so they can blast to their loyal fans and followers. #1 Hire a rockstar keynote speaker. rockstar keynote speaker will cost between $10,000 and $50,000. While this cost may seem steep, it is less than the coffee breaks you will be supplying and much more important. Nobody is going to go to the event for the coffee nor will they talk about the coffee pre or post conference. 2 Leverage your keynote speaker.
  • SOSHABLE  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] Social News SEO
    Whereas most places can post a blog or article and leave it be, news sites might have to come back to the same story three or four times as they get new information. Original post about News SEO can be found on Wikimotive’s blog titled, “ News Site SEO “  . News sites (and some social news sites like Soshable!) have unique concerns compared with traditional business and commercial sites. This has caused a lot of consternation in the community, as they try and reconcile their  Business SEO  with the fluctuating nature of the medium. Featured
  • JACOB MORGAN  |  TUESDAY, DECEMBER 22, 2009
    [Blog] Social Business Means Collaborating Internally and Externally
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Business Means Collaborating Internally and Externally View Comments December 22nd, 2009 I had the opportunity to write an article for Jennifer Leggio over at Zdnet on the importance of internal and external collaboration.  External collaboration occurs between a brand and its consumers via social media channels or platforms such as blogs, wikis, Twitter, or online communities. If you enjoy traveling be sure to check out Jacobs travel blog. Web 2.0 ALL RIGHTS RESERVED.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 14, 2010
    [Blog] Social Media is the Servant of Strategy, Not the Master
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media is the Servant of Strategy, Not the Master July 14th, 2010 |Written By: Mike Cassidy | View Comments Tweet Guest post by Mike Cassidy , a non-profit Senior Executive Director specializing in membership development, engagement and retention. Why ignore it? Thanks, Mike!
  • ENGAGE  |  TUESDAY, JUNE 18, 2013
    [Blog] The Future Perfect: 3 Strategies Digital Magazines Can Employ to Provide Ideal User Experiences
    Features commonly found on blogs, like recommended articles based on topic or author, can also be employed within digital issues. 'When it comes to the digital versus print debate, can’t we all just get along? Recent innovations in digital magazines are certainly helping the cause. Mequoda Group recently released the results of a survey that reflect changes in how people read magazines. Some of their findings: 23 percent of respondents prefer reading magazines on their tablets. 13 percent of respondents had published a digital edition of a magazine within the past month.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Blog] All the News That’s Fit to Ignore
    If you liked this, try: 4 Tips to Develop Engaging Story Ideas The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) Want Infinite Blog Post Ideas? M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical? Is it readable? Is it skimmable?
  • PAMORAMA  |  TUESDAY, JANUARY 5, 2010
    [Blog] Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push
    In the highly sought after 18-34 demographic, 85% use some sort of social media (social networking, blogging, or texting). If they decide to check out the blog, that makes four interactions. link] Vikings Blog | Minnesota Vikings NFL Announcer [.] For someone like Pepsi this may not matter but a lesser known company could benefit.-= ´s last blog. For someone like Pepsi this may not matter but a lesser known company could benefit.-= ´s last blog. Do you enjoy NFL football? If so, we’ll both be watching the Super Bowl on February 7th.
  • JEFF ESPOSITO  |  WEDNESDAY, FEBRUARY 27, 2013
    [Blog] Without a change in expectations, social CRM is destined to fail
    You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. We can’t.
  • CONVINCE & CONVERT  |  MONDAY, JULY 2, 2012
    [Blog] The Power of a Question
    The Power of a Question is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. There were nine other residents on our floor: a young couple in their 20’s, and seven single elderly widows/widowers in their 70’s and 80’s. The average age of our floor was 58. No one was 58. Trees were being slaughtered because someone asked “What’s the average age of that building?”. For most of us, it’s the same one: “Why?”.
  • JEFF ESPOSITO  |  TUESDAY, OCTOBER 12, 2010
    [Blog] Don’t Work in PR If you You Need a Pat on the Head
    This blog post is based on my own views and do not reflect those of my clients or employer. I recently landed my first big media placement at my new firm and one. of my friends congratulated me and asked “what did your client say when you sent them the clip?”. The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client to write back with anything let alone a “thank you.” Sure, it’s nice when they do so, but for me, as long as a client fee is honored, I need nothing else. You can find her at twitter.com/kottavio.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 13, 2012
    [Blog] Why Stronger Visuals Help You Sell More Stuff
    Why Stronger Visuals Help You Sell More Stuff is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page , giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. Dial is looking to capitalize on what is becoming a known fact – strong visuals help sell product and the stories around them. Inform.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] Can you pick NFL games better than Social Buzz can?
    Each Thursday, I will post my picks to this blog and to my ESPN group. In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to uniform colors and cold hard football facts. This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. If so, I invite you to join my ESPN group.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 25, 2013
    [Blog] Websites Will Become the AM Radio of the Internet
    The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email. 'If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, people would pay for it (if asked). When they need you, they’ll engage. agree.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Blog] Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up
    On Twitter and Facebook, a 7% conversion rate would be the stuff of legend (unless you’re Bieber or Gaga, in which case you probably don’t read this blog). Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. 71% of Facebook members have become more selective about “liking&# companies. don’t like that email stat. Not one bit.
  • JACOB MORGAN  |  MONDAY, AUGUST 12, 2013
    [Blog] The Future of Work Report: A Collaborative Effort
    This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.  'This is a guest post from  Connie Chan , my business partner, Principal, and co-founder of Chess Media Group. Chess Media Group conducted a global research study in May 2013, surveying over 600 employees who currently use social and collaboration technology tools, to understand how these tools affect their ability to work efficiently and flexibly, as well as to understand the impact of the Bring-Your-Own-Device movement and flexible work arrangements.
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Blog] Is Tumblr the Real Facebook and Twitter Beater?
    It had a catchy name, but otherwise the interface was too complicated for micro-blogging and not robust enough for full-blogging. In late 2007, I was approached by the man who would eventually become my content manager. He told me about a site that I should watch, one that he really liked and saw great potential in. looked at it. After a couple of days of playing around with it, I dismissed it. There was too much crossover with Twitter and WordPress for the site to ever be successful. didn’t visit Tumblr again for 2 years. In many ways, we’re betting on it.
  • WHAT SPINKS THINKS  |  FRIDAY, NOVEMBER 8, 2013
    [Blog] Help Yourself Help the World
    'This article originally appeared on The Feast Blog. I’ve learned a lot of important lessons since starting my career but one lesson has stood out above all: In order to have a huge impact and truly help others, you must first help yourself. It can feel weird to think that way, about helping yourself first. It feels selfish. And there are people throughout history who have made great sacrifices to their well-being in order to help others on a grand scale. If you find yourself in a specific situation where you must make a sacrifice, then you have that option. Clear your mind. Relax.
  • ABSOLUTE PA  |  FRIDAY, APRIL 18, 2014
    [Blog] Is Pinterest the Right Social Platform For Your Business?
    So, if your pinned image is from your website or blog – users can be directed there.  Over on the Blog Pinboard. 'I’m not going to lie – I love Pinterest. . If you haven’t heard yet, Pinterest is essentially a virtual or online pinboard. It It helps you organise and share pretty things you see on the web. Anyone can see your pinboards, share, comment, ‘like’ an image ( as you would on Facebook ), or re-pin it to their board  (but you can make your pins private, too – more on that below!). So…why Pinterest? Wedding planners. Foodies.
  • IDACONCPTS  |  TUESDAY, JANUARY 17, 2012
    [Blog] World Premiere of “La Casa del Ritmo, A Film About Los Amigos Invisbles”
    La Casa del Ritmo blog: www.lacasadelritmo.net. Dear readers of idaconcpts.com, With great pleasure I share with an awesome update on  La Casa del Ritmo , A film about Los Amigos Invisibles. first wrote about this project back in February 2011 and I was very happy to support this project. just got news that the world premiere of this amazing documentary will happen this March 2012 at the Miami International Film Festival. The full press release is below. Congratulations to “mis panas invisibles” and my fellow Ecuadorian, Juan Miguel Marin. New York, N.Y.
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Blog] The Year Of More
    In April of 2011, I Blogged about the next five years stating that, "The next five years are going to be about. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. Will this trend stop in the future? More global. More local. apple.
  • TWIST IMAGE  |  FRIDAY, MAY 11, 2012
    [Blog] The Trick With Inspiration
    It could be from staring out of your window or from reading this blog post. Believe it or not, you're constantly being inspired. The trick with inspiration is being able to both acknowledge that moment and act on it when it happens. was reminded of this earlier in the week. was listening to Howard Stern interview Chris Martin from Coldplay (it was a repeat from earlier in the year). Martin was talking about how the hit song Yellow came to him. He said it happened very quickly - in maybe fifteen minutes. Look how they shine for you." " came out in Young's quirky tone. coldplay.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 20, 2012
    [Blog] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
    Clearing Clouds of Confusion – the 5 Categories of Social Media Software is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. ” .
  • JACOB MORGAN  |  WEDNESDAY, FEBRUARY 24, 2010
    [Blog] According to Gartner Social CRM is Going to be Big
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER According to Gartner Social, CRM is Going to be Big View Comments February 24th, 2010 I read an interesting article on information age a few days ago which references some new Gartner predictions around Social CRM.  blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0,
  • CONVINCE & CONVERT  |  SUNDAY, JULY 14, 2013
    [Blog] How Not to Win Any Marketing Awards Ever
    This summer, I’ve read page after page after page of rosy – yet poorly phrased – prose about the triumph of Facebook like acquisition, blog comment increases and number of Twitter impressions. 'image from BigStock.com. Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible. Look, I get it. But Did it Work?
  • LAUREL PAPWORTH  |  MONDAY, OCTOBER 26, 2009
    [Blog] Donations as Revenue: Social Media Business Podcast
    Wordpress blogging platform has people donating plugins or using money donations to have work done. Here is a typical widget from Wordpress 3rd party developers which allows bloggers to ask for donations on their blog, and uses PayPal as the backend for donations across the online community. ChipIn donation widget – and my microfinance through social media blog post supporting wonderwebby. Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. Caring But Not Committed.
  • PAMORAMA  |  MONDAY, DECEMBER 28, 2009
    [Blog] Advertisers Embrace Facebook, Other Social Networks
    Tagged as: ad spending , Advertising , Branding , Facebook , Marketing , MySpace , Social Media , Social media marketing , Social Networking [link] Vote on this article at blogengage.com Advertisers Embrace Facebook, Other Social Networks… Social ad spending will become a higher priority in 2010, generating more opportunities for advertisers to reach their target markets for branding and engagement… [link] bookmarking » Blog Archive » Advertisers Embrace Facebook, Other Social Networks | pamorama [.] and in many other countries. of all online advertising.
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blog] Start Listening NOW!
    Similarly, 41% of the respondents believe that social media and blogging are the fastest growing communications resources for next year. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions. Deirdre Reid, CAE on her blog, Reid All About It, posted Social Media Monitoring: Are You Listening to Me? In retrospect, I should have written this post first. Your association’s reputation is at risk, even if you don’t use social media. She offers a great roadmap to get you started.
  • WRITTENT BLOG  |  MONDAY, AUGUST 5, 2013
    [Blog] 10 Metrics to Track Your Newsletter Content Success
    This could be an eBook, a round-up of your best blog articles , or a discount. 'Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. Are the majority of emails you send bouncing back to you? Bounce Rate. Delivery Rate. Open Rate.
  • TWIST IMAGE  |  TUESDAY, MAY 14, 2013
    [Blog] Designing A Better Website
    Sure, links added depth to these stories and comments enabled people to add to the discourse (or, as Arianna Huffington likes to say about blogging and the Huffington Post : "self-expression is the new entertainment" ), but online publishing still looked and felt like traditional publishing. Blogging, Twitter and more are original ways to spread, share and create content. 'It seems like online publishers are starting to think about the digital-first experience. It started not too long ago when Fast Company did a full overhaul of their website. Beyond paper. banner ad.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 11, 2012
    [Blog] The Power of Awesome
    About the Scott Stratten: The Power of Awesome is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. want us to see our trip-ups as windows of awesome opportunity. When it hits the fan in business, it’s not time to hide behind the fan. It’s time to be awesome. Instead of putting out fires, I want us to fan the flames.
  • SOSHABLE  |  FRIDAY, JUNE 10, 2011
    [Blog] Day-to-Day Social Media for Business: Tip 2 – Thank Your Customers By Name
    There are some who hold their Facebook profiles sacred and refuse to interact with anyone other than Aunt Tilley and the nephews in Georgia, but most have accepted that Facebook is only partially personal (which is a topic of another blog post in the future). This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete. As a child, you were hopefully taught good manners. When people did things, you thanked them. Social media has opened the door to thanking people in a whole new way.
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Harvard Business Review #Fail, Poop Talk and Influence
    The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. Good morning and hello winter! am not sure about where you live, but in New England Ole Man Winter had his coming out party with every morning of the week starting at either below or at freezing. It has been great to dust off the winter coat and gloves even if there hasn’t been any of the white stuff. How was your week? Hopefully it was a good one and that you have a good weekend teed up. Thanks in advance and catch you next week. Don’t believe me?
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    AXE inspires men to reminisce on their own “Susan Glenn” in the form of Twitter hashtags , Facebook declarations and blog posts. It seems as though we have come to the end of the road on our meme-marketing series. We learned, we laughed and we avoided getting Rickrolled along the way. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. AXE is a line of men’s personal-care products that includes shower gels, deodorant body sprays, shampoos, and hair gel. Image: Reuben Querimit ].
  • WHAT SPINKS THINKS  |  WEDNESDAY, OCTOBER 27, 2010
    [Blog] Debate: Do All Community Managers Need Social Media?
    This is my response to the twitter debate and that blog post. Photo cred: Rishi Bandopadhay. Seems that a lot of people are under the impression that all community managers have to use social media. Social media is one tool.  It’s one of the many tools available to marketers, community managers, PR professionals etc. It is not a requirement for all roles that a community manager could possibly take on. On twitter, I had a long debate with Alana Joy on this topic.  This discussion led to this post on the ever insightful social media explorer.  don’t know…maybe it can.  Maybe.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Blog] 10 Best Entrepreneurs of 2011 Infographic
    million blogs for iPad. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Matt Mickiewicz, 99designs Co-Founder—27 Years Old. Founded 2007. Founded 2007.
  • FRESHNETWORKS   |  TUESDAY, MAY 20, 2014
    [Blog] Why more FCA guidance on social media could free up financial services companies to be successful
    In the UK, we’re well used to this on owned channels such as blogs but the practice is not supported in the US. What 'Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. But it hasn’t happened yet. The latest rumours we’ve heard suggest July is the earliest we’ll see something published. There’s much speculation about what such guidance could contain. International organisations have to deal with very different regulatory burdens across borders.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, OCTOBER 13, 2009
    [Blog] The Cleveland Plain Dealer finally acknowledges user comments
    The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Get a blog at WordPress.com Subscribe to feed But when you finally do show up, and act as though you’re the first one to arrive, well…that may not go over so well. Did you hear that, peasant?&# Well, isn’t that nice?
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, FEBRUARY 1, 2010
    [Blog] Bidding your community farewell
    What I want to do here is share with you my farewell blog. The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Blog at WordPress.com. am trying to detach because it’s the right thing to do but it isn’t as easy as I thought it would be. And that says a lot. del.icio.us
  • SOSHABLE  |  THURSDAY, JANUARY 10, 2013
    [Blog] 3 Ways to Make Your Facebook Page More Like-Worthy
    Getting people to visit your Facebook is an art unto itself that requires a future blog post, but once you get them there you can do certain things that can help you to get more likes as a result. It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There’s something extremely important to keep in mind when trying to understand how Facebook for business works. Get selected!
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 26, 2010
    [Blog] 2011 New Year’s Resolutions from Our Adland Galaxy
    ‘Twits, blogs and consults about how social media can be integrated into marketing programs. ’ “I want our agency to add more clients, successful case studies and write 150 blogs in 2011. ’ “Don’t blog for a month, ppl assume you’ve nothing to say. Madison Avenue Resolutions with a twist of Revolution. We used Twitter to scan our universe for resolutions for 2011.  As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. Happy New Year  from Blue Focus Marketing.  Enjoy! adscientist.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 5, 2012
    [Blog] The Truth Behind Branding In The Digital Media Age
    There's an argument to be made for experiences, the use of videos in ads and the fact that everything I just blogged about is not true for every brand. The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week , this seems to be the main (and continuous) cry from the digital media sector. Impact. Impressions. Eyeballs. Attention. When you are a large consumer packaged goods company, the main thrust of advertising needs to create an impact to drive sales. Television has evolved (from cable to specialty channels and beyond).
  • STAY N' ALIVE  |  TUESDAY, JUNE 28, 2011
    [Blog] Facebook Family: Preserving Your Family Tree Through Social Media
    This post is a guest post from Joe Baker, a long time reader of this blog and as I think you can see, a great writer. always give credit with a link back to your site or blog. This post is a guest post from Joe Baker, a long time reader of this blog and as I think you can see, a great writer. always give credit with a link back to your site or blog. Moving forward, I'm going to start featuring more guest bloggers. While kicking a roll of tape back and forth, I noticed an unsealed box with no label. Horror! How did I get this box?” With at least 4.6
  • PROBLOGGER  |  SUNDAY, AUGUST 10, 2014
    [Blog] Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
    Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. From its beginning as a humble blog platform, the latest edition of WordPress now boasts over 20 million users and is the basis for everything from The New York Times blog to the Lollapalooza website. For those interested in creating a simple blog or getting their new startup online, WordPress will be a straightforward choice. Originally at: Blog Tips at ProBlogger. Checking out the contenders. And the Winner Is..
  • FEVER BEE  |  SUNDAY, APRIL 1, 2012
    [Blog] How To Find Your Community's Founding Members
    Those that comment on relevant blogs and news articles are also a good source of contacts. It helps if you have an existing list of contacts to launch a community. This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community.    Some organizations confuse a list of contacts with their list of customers. They confuse the people whom know the founder personally and have developed relationships with the founder with those that purchase their products. 
  • SHIFT DIGITAL  |  THURSDAY, MAY 3, 2012
    [Blog] Are You an Accessibility Whore?
    They just wanted to know if you liked the comment they left on your blog. Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we’re 100% accessible. Take a look at my signature line for example. Right now it includes the following ways to get in touch with little ol’ me: Office phone number. Email address. Twitter address. Facebook address. Company Twitter account. Company Facebook address. Google Chat. LinkedIn address. Skype address. mean really? Am I that important? m lucky, I know! In fact, I think they are used to it.
  • TWIST IMAGE  |  FRIDAY, MAY 18, 2012
    [Blog] The Public Speaker's Master Toolkit
    This blog post is not about your content. What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I've had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes, there are some great tools and tips to ensure that this happens. I'm going to assume that the content rocks and that you know what you're going to talk about. The Public Speaker's Master Toolkit: The Rider. send along with all speaking contracts a rider of my audio and visual needs: Projector and screen for laptop. iphone.
  • JASON YORMARK  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard
    So to kick off my new approach and design to this blog, I’m writing what’s fresh in my mind and sharing some kick ass tips to rock Vegas affordably. 'Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. love Vegas. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. Vegas is much more touristy. Nerd Out On MyVegas. Travel
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Blog] The path is never straight
    I receive a lot of mail from readers and many times, they have a question that I can answer here on the blog, so everyone benefit from their initiative. Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . am currently a sophomore in college and I was wondering if you had any advice or words of wisdom to share. . Sit back, this might take a bit. entered college convinced I was going to be a psychologist. love to read.
  • TWIST IMAGE  |  TUESDAY, JANUARY 7, 2014
    [Blog] If You're Going To Speak In Public, Please Don't Do This.
    can''t imagine how Bay currently feels (if you''re interested, he has posted a response on his personal blog and did a brief interview with TMZ ). 'Everyone is talking about the Michael Bay meltdown that happened at CES. hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public. it''s tough to watch, isn''t it? The human side of this is brutal. would hate for this to happen to anyone. I''m sure he''s not feeling all that great about the situation. That being said. It''s true. That''s not speaking.
  • BRASS TACK THINKING  |  FRIDAY, OCTOBER 28, 2011
    [Blog] Shades of Screwups: Not All Mistakes Are Created Equal
    Someone’s really toxic attitude, a deliberately inflammatory blog post, a company’s complete disregard for their customers. There are many ways to mess something up. And though we do love to say that there is no “right” way – which may indeed be true sometimes – there are most definitely wrong ways to do things. The truth, however, is that there are degrees of transgression, too. There are shades of “wrong” Not everything is the illustrious #epicfail. We’re quick to call out disaster when we see it…but is it really? That happens.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 3, 2010 by Espo in Cartoon of the Day Image – GapingVoid Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment! Cartoon of the day Five for Friday 09.24.10 Unported License.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 6, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 6, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment! Cartoon of the day Five for Friday 09.24.10 Unported License. Based on a work at jeffesposito.com.
  • FRESHNETWORKS   |  MONDAY, MARCH 2, 2009
    [Blog] Russia: the fourth largest social networking market in Europe
    We’ve posted in the past about the use of social media in Russia, when Russian President Dmitry Medvedev launched a video blog. Subscribe to updates from the FreshNetworks Blog. But data from TNS shows that use of social media and social networking in the country is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. One of the main social networks in Russia, Odnoklassniki ( ????????????? is reporting 30 million registered users. VKontakte ( ? ???????? billion page views each day and 13.09 and Web 2.0 web 2.0
  • SPIN SUCKS  |  THURSDAY, OCTOBER 13, 2011
    [Blog] Three Ways to Avoid the 5K Fundraising Event
    You can find her blog here and like them on Facebook. Today’s post is written by  Linda Olatunde. Most nonprofits stick to some of the tried and true fundraising events to support their organization, raise money, build supporters, and gain wider recognition throughout the community. These events are the annual 5K run and the banquet dinner. As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways. Not quite. The strategy behind putting together a 5K is effective.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] How Far Would You Go?
    He was completely shocked, overjoyed and documented the entire event on Twitter and his blog. With many factors that could have gone awry, it was a big risk for Morton’s, but one that paid off with Peter sharing the story of Morton’s efforts on his popular  blog and to his 112k+ twitter followers. As someone who doesn’t receive that much mail, I find it very exciting to get a surprise package-  instantly tweeting it and share the news on my blog, which is exactly what the sponsor of the gift intends. That makes for one loyal customer!
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 22, 2010
    [Blog] 2010: The Social Media Year in Review for Bloggers
    What if they visit your blog and like what they see? Post from: ProBlogger Blog Tips. 2010 will be remembered as the year that social media made a big splash in the lives of business owners. If you’re someone who runs an online business, you’ll have realized that social media has joined the ranks of SEO as a must-do activity (and, for some, has started to rival the number of traffic referrals sent, too). Are you participating? If you’re not participating in social media, you’re missing out on a lot. In fact, every minute, 24 hours of video is uploaded to YouTube. The bottom line.
  • JEFF KORHAN  |  WEDNESDAY, NOVEMBER 24, 2010
    [Blog] The Little Video Things You Do
    This blog started as a weekly video blog over four years ago. Tags: Blogging Marketing Small Business Social Media blog communicate engage humanize Jeff Korhan marketing personalize Prefontaine small business social media Thanksgiving video Last week I did an interview with a trade publication regarding the benefits of using video for enhancing small business marketing. While I did not create any talking points (as I usually do) - our conversation reminded me how video helps to engage in typically subtle ways. This is the magic of video.  . That's what I plan to do.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Blog] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    Set goals for engagement for each piece of content that refers to those actions: every blog post, website article and social media post. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me. Reporting on the results of the content that is created is rarely measured and almost never shared with the teams who are creating it. Common sense tip: Help your creatives help you. Make it a habit.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] Why You Need to Open the Kimono in Social Media
    But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn thing, inherently. Tweet It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. Just showing up to the party and treating social media like something else for you to check off your corporate to-do list doesn’t humanize your company. It doesn’t create kinship. It doesn’t drive purchase intent.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 25, 2012
    [Blog] When the Bull Barged in on a Lazy Tuesday Afternoon
    With a keen interest in social media, she blogs regularly at  In My Humble Opinion… ;  other passions include singing (professionally trained for over a decade!), It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation. The cans opened, one by one, and the whole office was bursting with music and energy. What a Tuesday it was! What do you think? reading and traveling. Learn
  • WAXING UNLYRICAL  |  THURSDAY, JUNE 16, 2011
    [Blog] When Traackr Met MeasurePR
    I’m going to leave that to the likes of Brian Meeks (if you haven’t already subscribed to his blog and started reading his wonderful Henry Wood Detective Agency , you really should). It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Neither did the second.
  • PROBLOGGER  |  SUNDAY, MARCH 9, 2014
    [Blog] Skip to the End: 5 Great Ways to Make Your Readers Care
    But how can blogs, with their focus on building conversation and community as much as commerce, use endings to hook readers? What You Can Do:  lay subtle (or not so subtle) hints about the direction you’re taking your blog, giving the reader a sense that you know way more than you’re telling – which is really useful for those times when you’re making it up as you go along. It may be wise to chase an end goal for your blog that’s modest in scope and entirely achievable – but that’s a really poor way to market it. ”). Level up.
  • FRESHNETWORKS   |  FRIDAY, JANUARY 17, 2014
    [Blog] Digital trends round-up – January 2014
    In fact, they’ve even spread to the  FreshMinds office so look out for our blog post on iBeacon technology next week. 'Each month we bring you the FreshMinds digital trends round-up – a summary of innovations ,   new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world. This month Apple’s iBeacon technology,  mobile payments service Zapp, Google’s Shared Endorsements and  Jeremiah Owyang’s new venture Crowd Companies which is helping brands embrace the collaborative economy have hit the news.
  • WRITTENT BLOG  |  MONDAY, MAY 20, 2013
    [Blog] 7 Best Newsletter Builders for Creating Great Newsletters
    RSS-to-email and blog digest capability. Educational knowledge base, blog, webinars, and videos. 'Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Mailchimp. Spam checker. B testing.
  • TWIST IMAGE  |  TUESDAY, JUNE 26, 2012
    [Blog] Are Startups The Future Of Media?
    This past week, iMedia posted a blog item titled, 9 startups that marketers will love. Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape, and you'll note a handful of advertising networks and multi-national media corporations command the majority of audience. It caught my attention (a great linkbait of a title, if ever there was one). and dominates.
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Blog] Increase Your Website’s SEO Rankings With Quality Backlinks
    These “black hat” techniques included, but are not limited to, spamming directories, blog comments, link networks and basically anywhere spammers could list a link, for example, posting a link for a local bridal shop on directory website that specializes in mechanics. 'Once your website is optimized for keywords, you’ve written great content and you have all of the structural elements of a high-quality site in place—all part of on-page SEO strategy—what will set you apart from your competition? Backlinks. So what’s the difference between buying a link and earning a link? Not so fast.
  • JUSTIN LEVY  |  MONDAY, AUGUST 17, 2009
    [Blog] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this Blip.tv video. See I like a balanced review.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 8 New B2B Video Content Marketing Trends
    Use footage from an event to create a highlights reel and embed it into your recap blogs and social media posts. 'The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, marketers often feel paralyzed by the daunting task of creating useful videos. People Love to Laugh.
  • BILL HARTZER  |  MONDAY, NOVEMBER 29, 2010
    [Blog] Top 5 Search Engine Optimization Audit Quick Tips
    In this blog post, I’m going to give you several tips that can help you during an SEO Audit. You probably are like me and tend to watch the amount of visitors and web traffic to your website every day. If you have every noticed a sudden loss of website traffic or if the traffic has gone down considerably then it’s time to start thinking about a search engine optimization audit. The first step in your Search Engine Optimization Plan should include an SEO Audit. Here are the top 5 SEO Audit Quick Tips: 1. 404 errors – The top item we see in seo audits is 404 errors.
  • BILL HARTZER  |  WEDNESDAY, AUGUST 18, 2010
    [Blog] Survey: Third of Companies Use Social Media to Promote Their Business
    Report Ranks Reputation and Exposure of Brands Across News and Social Media Across the Internet, in news, blogs, tweets and other social. According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. And more than half of leisure and hospitality organizations use social networking to help promote their businesses. Fifty-seven percent said they didn’t know. — Company awards – 9 %. and +/-1.46
  • CHARLENE LI  |  WEDNESDAY, JUNE 30, 2010
    [Blog] Join me at Clearvale SecondFloor speaking event, August 18th
    Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Join me at Clearvale SecondFloor speaking event, August 18th Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner I’ll be doing a general Q&A and also discussing the “ Open Leadership &# book. Hope to see you there!
  • LOUIS GRAY  |  SUNDAY, APRIL 8, 2012
    [Blog] Measuring Up at Life's Checkpoints
    According to my blog history, I turned 30 years old five years ago. So that correspondingly means that today marked my hitting 35. When I got the somewhat congratulatory call from a high school best friend this morning, I asked what in the world could possibly be different at 35 than 34, aside from being qualified to run for president. He quickly said that when you hit 35, your back goes out. you become incontinent. so yeah, not great stuff. By age 35, Steve Jobs had started Apple and been summarily fired, moving on to launching NeXT computer. John F. Kennedy was entering the U.S.
  • BRASS TACK THINKING  |  MONDAY, SEPTEMBER 27, 2010
    [Blog] Coming Soon: Brass Tack Reading
    And because I’m fortunate to work in a vibrant area of business these days, I’m often sent books by other authors because they’re looking for people to do book reviews on their blog. First off, blog posts are fleeting. most certainly still find many of them valuable and I’m sure Jay and I will share our upcoming book with the blogging community in some way. But for my own blog, something more enduring seemed more helpful. Brass Tack Reading Tamsen and I are going to build out a section here on the blog called Brass Tack Reading.
  • JEFF KORHAN  |  WEDNESDAY, JUNE 9, 2010
    [Blog] Mom Was Right - Just Make Some Friends
    Storm Tweet Subscribe in a reader See how were connected Start Blogging Today! Recent Comments Seo Services on Typepad vs Wordpress Series - Own Your Blog Jeff Korhan on Authenticity Guidelines Supra Skytop II on A Social Networking Theory Walter Adamson on 5 Ways to Make Your Blog Posts Outstanding Walter Adamson on Authenticity Guidelines Jeff Korhan on What Does Your Blog Writing Style Say About You? Freshman Student on What Does Your Blog Writing Style Say About You?   We would lament to our parents: "There just isn't anything to do!"
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