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  • SPIN SUCKS  |  FRIDAY, FEBRUARY 18, 2011
    [Blog] Gin and Topics: The Universe Is Upside Down
    Todd Defren explores measuring our efforts in this blog post. I swear the universe is upside down this week. And, as I was telling Joey Strawn , that’s not a good thing! Never mind the completely psychotic week I’ve had, there have been some crazy happenings. First, major filings for bankruptcies – Borders , Giordano’s , and the restaurant that used to bear Walter Payton’s name. Then the Red Cross had a stray tweet (that was handled extraordinarily well). Seriously. It’s a full moon and the universe is upside down. Those are below. It’s here!
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blog] Three Tips to Align Your Sales Efforts with Social Media
    You have multiple people tweeting, and comments are regularly being posted to your blog. Guest post by Douglas Davidoff , founder and CEO of Imagine Business Development. Are your sales efforts aligned with your social media strategy? Your company’s Facebook page is alive, active and people are “liking” it. Your social media strategy is alive and engaging. Now take a look at the rest of your sales and marketing activities. Are your ads different than your competitor’s ads? Do they fit with and support the engagement you are trying to create with your social media?
  • PROBLOGGER  |  FRIDAY, JULY 20, 2012
    [Blog] Weekend Project: Write Posts that Hold Readers to the End
    I’ve said before that blog posts contain many elements , and we all know that writing a good blog post takes work. After all, to write a good blog post you need to be a good writer—generally speaking, anyway! What I want to invite you to do is consider your blog posts—any piece of your content—in light of the advice in these posts. Originally at: Blog Tips at ProBlogger. It’s little wonder so many bloggers are focused on being better writers. Among the advice we’ve all seen out there is information on: how to write headlines.
  • JEFF ESPOSITO  |  THURSDAY, JANUARY 31, 2013
    [Blog] Social media predicts #SB47
    While I have my gut pick, I am not going to use that in my prediction for the game on this blog. In what started as a journey for the NFL’s 32 teams has been whittled down for two – the Ravens and the 49ers. Each team is looking to keep their undefeated Super Bowl record as they head into this Sunday’s big game. Who do you think will pull out the win? Instead, I will let social media buzz make the selection for me as I have throughout the regular season. This weekend is a 50-50 shot, so click the video below to see who social media picked to win: So what do you think of the pick?
  • CHRIS BROGAN  |  TUESDAY, MARCH 1, 2011
    [Blog] The Future of Community
    We used to want people to come to our website, to our forum, to our blog. Online community is a tricky thing, and it’s getting even trickier. We used to worry about building “a place&# for people to come and communicate and share with us. But that led to “place&# being all over the web. Think about how community has changed. Now, even if they do go to those places, they also talk about you on LinkedIn , on Facebook , on Twitter , and elsewhere. Conversation and community is disparate and distant, and that’s just the “locationless&# web. We are so close.
  • PROACTIVE REPORT  |  FRIDAY, JULY 26, 2013
    [Blog] The Digital PR Agency
    Write compelling online content that sparks conversations about the brand – for websites, blogs and newsrooms. Over the next two weeks I’ll be expanding on each of these points in a series of blog posts. 'Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested.  Even three years ago it was a hard sell.  Now almost  every PR agency claims that they are up to speed and able to deliver digital PR and social media. 
  • GAURAVONOMICS  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] Economics Times Story on How Facebook Messages Will Change Email
    Messages are not emails,” explains Facebook engineer Joel Seligstein in his blog. I was quoted today in an Economics Times story on how Facebook Messages will impact GMail and other email services. said that Facebook has been very carefully positioning Messages as “ not email “ There are no subject lines, no CC, no BCC, and you can send a message by hitting the enter key, like chat. Facebook Messages has a three-part value proposition – 1. You see your entire conversation history with a person in one place, as the messages are organized by people, not subjects. million.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 7, 2013
    [Blog] Google Helpouts: The Perfect Adaptation to Smart Marketing
    For example, if I am looking to create a WordPress blog, but don’t know quite how to do so, I can simply do a search and the category of Computers & Electronics unfolds a menu of “Helpers” listed in order of “Best Match.” 'Today, Google released a new virtual video web service, Helpouts , which provides real-time help for just about anything. Google has taken its success from search, email, maps, and other tools, and turned it into a more interactive and useful platform, expanding its service base and increasing market share. The beauty of this new service is two-fold.
  • PROBLOGGER  |  TUESDAY, MAY 6, 2014
    [Blog] Finding Readers: Dustin outlines the 5 Crucial Elements for Growing Readership
    'In today’s instalment of the Finding Readers theme week, we delve right into Dustin Stout’s incredibly eye-pleasing site, dustn.tv , and hear how he has built a blog people just can’t help but read and share. One of the primary reasons people continue to visit and read my blog (rather than just through an RSS reader or email) is because the reading experience is enjoyable. You don’t have to be a designer in any sense of the word to create a beautifully-designed, content-focused blog. Originally at: Blog Tips at ProBlogger. When I launched dustn.tv
  • CONVINCE & CONVERT  |  TUESDAY, JULY 10, 2012
    [Blog] The Power of Authenticity
    The Power of Authenticity is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused. When you’re wishy-washy, there’s a lack of definition.
  • T2 SOCIAL  |  SUNDAY, JULY 27, 2014
    [Blog] 6 Tips to Help Brands Use Pinterest Effectively
    These are only possible if you are embedding your pins with links, and pinning images directly from your website and blog posts. When an image is pinned to Pinterest directly from your webpage or blog post, it automatically features a link. 'When brands use Pinterest, they need to think about how the network can help them achieve business goals. These tips will certainly come in handy. Pinterest can be a hugely valuable asset to any brand, but in order to see brands use Pinterest effectively, there are a few tips and guidelines that should be followed. Reserve Pinterest Sessions.
  • PROBLOGGER  |  TUESDAY, MAY 15, 2012
    [Blog] Get Obsessed with Your Message
    Blog = up? You’ll carry your voice from your blog, right into your book. If your blog had a “life purpose” or “calling”, this’d be it. You could be writing about your “process” of healing grief in a variety of outlets (magazines, newspapers, your blog, someone else’s blog), with audiences who are interested in career-change, creativity, pets, parenting… Same message. Now, don’t stick to writing on the obvious financial management blogs. to a popular parenting blog: “5 Ways to Help Your Kids Become Money Savers.”. Posts = rolling? Awe-some.
  • WWW.GENIUS.COM  |  MONDAY, SEPTEMBER 20, 2010
    [Blog] To Create OR To Aggregate, That is The Question
    Blog Resources Contributors Academy « 3 Ways to Get Sales to Love Marketing Over 1 BILLION gURLS Served! So I thought it merits a blog post just to [.] » To Create OR To Aggregate, That is The Question. Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. How do you effectively balance your brand image, messaging, and expertise while drawing on other resources and user generated content to build a robust base? Or can the aggregation of other people’s content be king too?
  • TWIST IMAGE  |  THURSDAY, APRIL 14, 2011
    [Blog] Control. That Old Thing
    They don't need customer reviews on their websites, they don't have to Blog and they certainly don't have to be active on Twitter , Facebook or YouTube. Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine , Christopher Locke , Doc Searls and David Weinberger in 1999 (yes, that's almost twelve years ago), a new meme starting bursting out of the Intertubes and into the boardrooms of companies (small, medium and large) across the globe. The war to control the message had been lost.
  • TWIST IMAGE  |  FRIDAY, AUGUST 3, 2012
    [Blog] The Era Of Exponential Marketing
    Please go back to the top of this blog post and re-read those iPad stats courtesy of MediaPost). Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption was at 28% one year and expected to grow to around 32% the following year. Linear growth. We're quickly entering the world of exponential growth and it's something that few of us are prepared for. increase from the previous quarter's 18.7 million and 66.2%
  • ENGAGING BRAND  |  WEDNESDAY, JANUARY 30, 2013
    [Blog] How to Build Your Business
    Why am I blogging about this? One brick at a time. Sounds Sounds so obvious BUT is it? . Think of how business technology has altered  business over the last two centuries, however technology does evolve just like business. Business and technology follow each other and create new markets globally, new consumer markets emerge from nowhere.and even new business models are created. Think about how we have progresses from the telegraph, to letter, to phone, to fax, to email, totwitter.each building on the restrictions of the past. Ease and simplicity being two key factors in the innovations.
  • ENGAGING BRAND  |  THURSDAY, MARCH 1, 2012
    [Blog] Are You Still Being Social or Are You Getting Social Media Fatigue?
    When was the last time you really thought about how to add value through content creation rather than merely 'writing a blog post'? Are you being social or are you being media? Are you allowing familiarity to breed contempt? It is a question that we need to keep asking ourselves, our brands and our marketing teams, because familiarity can breed contempt. Personal relationships need work not to take them for granted.and so do customer relationships. Social marketing tools been around for a decade and with the reliance on them and with the familiarity of them.we
  • LOUIS GRAY  |  THURSDAY, JULY 14, 2011
    [Blog] Apple's Jonathan Ive Gains Fake Google+ Account
    Apple is well-known for its veil of silence when it comes to secrecy and a virtual vacuum of participation when it comes to social media and blogging, with the occasional exception like senior vice president of product marketing Phil Schiller's Twitter account. Note: After some fun, the account has been deleted. My skepticism throughout was valid. Is this Apple's Jonathan Ive on Google+? want to believe, but am skeptical. The veracity of Ive's Google+ account is questionable, unfortunately. His profile photo is the first result for his name on Google images. So there's that. Also odd?
  • GEOFF LIVINGSTON  |  MONDAY, JUNE 9, 2014
    [Blog] Usefulness Is Just a Baseline
    Many, many useful pieces of content, from blogs to slideshare presentations, are published and shared every day. 'A butterfly uses its wings to fly and find food as well as escape from danger. The wings are very useful, but it doesn’t stop there. The presentation of the wing extends beyond baseline utility to serve as a visual Darwinistic survival tool. Wings are unique from species to species, providing a means to camouflage the butterfly from various environmental predators. could not agree more, usefulness is an absolute necessity for successful content. What do I mean by that?
  • WRITTENT BLOG  |  FRIDAY, MAY 31, 2013
    [Blog] YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
    'This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. Don’t forget to blog about your customers’ interests and needs and find affiliates in your niche. Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now! Tips on Becoming a More Creative and Productive Writer . Don’t we get stuck and run out of inspiration when we have to write again and again? Marketing News
  • SOCIALFISH  |  TUESDAY, OCTOBER 19, 2010
    [Blog] The latest on Facebook (Quick Links)
    I’m not quite ready to blog about it yet,  if at all – head is spinning in a variety of directions –  but I don’t want to leave everyone hanging here at SocialFishing so I’ll have a few light posts for you. I’m just back from Blogworld (here’s one good summary post by Priya Ramesh who I had the pleasure of meeting there). For this first one,  there are a bunch of stories floating around the blogosphere lately about Facebook (so what else is new) but this time specifically about marketing techniques. Peruse at your leisure. Business Insider).
  • SOCIALFISH  |  TUESDAY, OCTOBER 12, 2010
    [Blog] The Rise of the New Digital Member
    Comments welcome here on the blog or by email to maddie[at]socialfish.org. So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Lurker? The Champion? The Engaged-But-Not-Yet-A-Member?
  • CREATIVE RAMBLINGS  |  THURSDAY, FEBRUARY 23, 2012
    [Blog] Buffer introduces new feature
    Co-founder Leo Widrich announced the news on Thursday via the Buffer blog. Buffer users can officially rejoice. After Twitter and Facebook, LinkedIn becomes the third social network supported by the third-party platform. “Our goal with Buffer is to help you be awesome on Social Media and being able to conveniently Buffer LinkedIn updates, was a. News Buffer Bufferapp LinkedIn social networking
  • TWIST IMAGE  |  FRIDAY, JANUARY 4, 2013
    [Blog] The Drone Wars. Business Style
    In a blog post dated, February 12th, 2009 titled, Fred Smith: FedEx wants UAVs , you can feel the nascent thinking about just how powerful a drone-based network could be for businesses in the not-too-distant future. From the blog post: "Unmanned cargo freighters have lots of advantages for FedEx: safer, cheaper, and much larger capacity. " The blog post goes on to state: "the key thing is having NO people on board, not even as backup. Drones are everywhere. And, that's just the work being done by United States. FAA approval is pending. It's not just FedEx.
  • SCOTT GOULD  |  FRIDAY, FEBRUARY 26, 2010
    [Blog] It’s (Still) All About People
    This thought comes from Scott Gould 's thinking blog for thinking people. See you at Like Minds today. Scott is also on Twitter and Facebook. It’s (Still) All About People.
  • PROBLOGGER  |  SUNDAY, APRIL 28, 2013
    [Blog] Unlock the Power of Email To Grow Traffic and Profit: Melbourne ProBlogger Event
    'Next month on 24 May we will be running a day long workshop in Melbourne for bloggers on the topic of using Email to grow traffic and build profitability to your blog. Over the last few years we’ve run an annual training event for bloggers that helps hundreds of bloggers to grow their blogs. These annual events have been for up to 300 bloggers at a time and are held over two days covering many aspects of blogging. Getting Subscribers to Take Action (how to get them to visit your blog and buy your products). Originally at: Blog Tips at ProBlogger.
  • PROBLOGGER  |  THURSDAY, JUNE 23, 2011
    [Blog] Are Your Personal Stories Turning Readers Off?
    You’ve probably heard that you should put some of your personality into your blogging. You want your blog to be like that too. And a blog that’s too “me me me” can be a total turn-off for readers. Just as with any blog post—or any piece of writing—readers will expect some structure and a clear message from your post. When a new reader comes to your blog, they probably know very little about you. In some types of blogging, you may have a long, in-depth story to tell. Originally at: Blog Tips at ProBlogger. Readers are put off by… 1. moment.
  • SOSHABLE  |  FRIDAY, SEPTEMBER 2, 2011
    [Blog] Forgive Me For Saying, But the Arrington/Huffington/AOLington Episode is Comical
    In one day, the three of them were able to make a mockery of the most powerful blogging union on the internet. For the venerable Huffington, leader of the most powerful set of blogs in the world, her late reaction means only one of three things: She wasn’t allowed to be in the loop and didn’t know about the change. Their 2nd-biggest blog now has questions surrounding it regarding its status as a trusted source. Bloggers around the internet are patting themselves on the back. They are saying, “I told you so,&# about the AOL/Techcrunch/HuffPo experiment.
  • ARI HERZOG  |  THURSDAY, JANUARY 19, 2012
    [Blog] Why You May Want to Date Online
    Ari Herzog invites you to join his Facebook blog community. The following is written by Brianna Phillips. It used to be the way to find a date was going out to the bars, being set up through mutual friends, meeting at the gym, or by merely holding onto the hope of running into a tall, dark and drop-dead gorgeous stranger in the produce section of [.] Please continue reading Why You May Want to Date Online and leave a comment if inspired. Discover more articles on new and emerging media. Recent comments Recent comments. Features
  • SOSHABLE  |  TUESDAY, MAY 22, 2012
    [Blog] What the Heck is So.cl and What Does it Mean?
    It’s still too soon to tell, but I can say that we certainly are going to have a lot to blog about for the next few months. At this point you’ve probably heard something about So.cl.  At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case.  I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either. But, what, exactly, is it?  Right now, it looks sort of like Pinterest or a social bookmarking site. 
  • WAXING UNLYRICAL  |  THURSDAY, MARCH 15, 2012
    [Blog] Tailoring Public Relations
    In fact, my friend Harrison Kratz recently wrote a post on this blog about the very topic of fundamentals in public relations. Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication. There are similarities and differences between the professions, and in comparison, the PR profession feels young.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 2, 2012
    [Blog] Project 366
    If you’re not on Facebook, you could try creating a new category on your blog, or posting to Tumblr (in fact, I’m thinking of trying the latter as well, since I haven’t really played with Tumblr much and it might be just the thing). It’s the second day of 2012. Did you have fun seeing the New Year in? Or did you mark it like any other day? Did you make any resolutions… or have they already starting paving the way to the nether world ? I’m going to give it a shot. Opportunity knocks. What do you think… will you give it a try? Project 366.
  • WAXING UNLYRICAL  |  TUESDAY, NOVEMBER 29, 2011
    [Blog] Shanan & Kate’s Excellent QR Code Adventure
    Shanan Sorochynski  manages the University of Regina’s first official blog:  YOURblog. Okay, our adventure wasn’t as thrilling as traveling the Circuits of Time in a phone booth with George Carlin, but it was educational none-the-less. This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium. It was a great opportunity for students to explore their options and a fun way for Kate (my colleague) and I to see how some organizations are using QR Codes. Image:  Optiscanapp via Flickr,  CC 2.0.
  • NOWSOURCING  |  SUNDAY, MARCH 24, 2013
    [Blog] Pinterest Updates Its Look & Introduces Web Analytics
    But funnily enough, this is motivation for me to start introducing more images to my site, or even to start my own Pinterest-style or Tumblr image blog, to start taking advantage of the new analytics on offer. One social network that has really been on a relentless roll is Pinterest , the site that has spawned countless imitators and has made picture sharing sexy again. But first you have to jump through a few hoops before you can enable the new look and features. The easiest thing you have to do is to click on the link to enable the new look. I really liked it and I think you will too.
  • PROBLOGGER  |  MONDAY, APRIL 23, 2012
    [Blog] Great Barrier Reef Competition Winners Have Been Notified #QldBlog
    also hope you’ll follow along with us as we blog/tweet the trip in June. This has been one of the most fun things I’ve done so far in my almost ten years of blogging … and the best part is still ahead! Originally at: Blog Tips at ProBlogger. I’m really excited to announce that the ten winners of the Great Barrier Reef Competition that we’ve been running here on ProBlogger the last couple of weeks have been chosen. Over 800 entries were received. But only ten can win and I received the list last night from the judges at Tourism Queensland.
  • PROBLOGGER  |  MONDAY, AUGUST 29, 2011
    [Blog] My Best Product, My Best Launch, My Best Month – Ninjafied
    Last week the mysterious Web Marketing Ninja released a free PDF mind map here on ProBlogger (with accompanying video) that walked readers through his in depth strategies for turning a Blog into a Business. Among the feedback from readers was some people feeling a little overwhelmed – so the Ninja has put together a second shorter video with some practical case study examples of how we’ve implemented some of the strategies in the Mind Map on my own blogs – yep, the Ninja is picking on me today! Originally at: Blog Tips at ProBlogger. See the video here.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Blog] When #massivefail = opportunity « Wisdom London
    Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Hey! Wisdom London is hiring… amazing Account Exec wanted In search of perfection: Why listening and continuous improvement matter » When #massivefail = opportunity When disaster strikes, brands have an unprecedented opportunity to offer the customer service of a lifetime The past week has shown quite unequivocally that the unexpected really can happen, in some cases turning our lives upside down, or at least giving them a good shake-up for a while.
  • WISDOM LONDON  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Brand Series: A Global Agency Speaks – The Brand Union « Wisdom London
    Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Emotive branding: the path to meaning Emotive Brands: People love… Pedlars » Brand Series: A Global Agency Speaks – The Brand Union Next up in our brand series, a look at brand with Simon Bailey, UK CEO of The Brand Union, one of the world’s foremost agencies, whose clients include brands as diverse as Barbie, De Beers, RBS and Vodafone. Their holistic approach to branding encompasses research, strategy, design, engagement and evaluation.
  • WISDOM LONDON  |  FRIDAY, JANUARY 7, 2011
    [Blog] Ever Wondered About…Net Neutrality? « Wisdom London
    Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Social Media: Beyond The Echo Chamber » Ever Wondered About…Net Neutrality? Emotive subject alert! But here’s a simple (and neutral) low-down on an important issue: What is it? Net neutrality is the principle that all data carried over the internet should be given equal priority, regardless of the content type, source or user. Various ISPs and tech players (including Microsoft, Amazon and Yahoo!) Why should I care?
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 21, 2011
    [Blog] Day 21: People of color impacting the social web – Henry Balanon #28DaysofDiversity
    For day 21 , I would like to introduce to some and present to others: Henry Balanon Twitter: @balanon Website/Blog: [link] Bio Henry Balanon create iPhone and iPad apps for his company Bickbot ([link] Most recently, they’ve completed an app for Stryker ([link] a Fortune-500 medical technology company. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
  • SOCIAL WAYNE  |  SUNDAY, OCTOBER 3, 2010
    [Blog] The Social Network Movie Review: I just watched the Facebook movie and I loved it.
    What if Erica Albright never broke up with Mark Zuckerberg and he never created the site Hot or Not and blogged about farm animals? I just watched The Social Network Movie , aka the Facebook movie and I loved it! But I don’t think it’s for everyone, for instance while I was walking into the theater a guy was saying real loud that the movie sucked and the only reason some people were going to see it was because of Justin Timberlake. Umm, Ok. We’ll, I’m all for bringing sexy back, Justin Timberlake was not the reason I went to see it. But was that part even true?
  • WAXING UNLYRICAL  |  MONDAY, FEBRUARY 28, 2011
    [Blog] The Libyan Revolution As Seen From Malta
    Unburdened by the machine of a news organization, blogs have managed to be the first to publish information about Maltese in Libya, leading to a few spats about giving credit to who the source of a particular story is. This is all, of course, familiar territory for most people reading this blog. Guest post by Conway Wigg. It’s hard to believe. that just 18 days ago I was flying out of Tripoli and leaving it as a city in what appeared to be total tranquility. Image: People’s Open Graphics via Flickr, CC 2.0. Looking back, perhaps they were just being careful.
  • WAXING UNLYRICAL  |  SATURDAY, JANUARY 15, 2011
    [Blog] The Year of Living Older… And Liking It
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Hoo boy. And ".11
  • CHRIS BROGAN  |  WEDNESDAY, JULY 17, 2013
    [Blog] The Shifts We Will Barely Feel
    Is blogging dead? People won’t want to read blogs from unknowns when they can follow the mainstream. 'My son is working away on a browser-based game on our new Dell XPS18 computer. But by “computer,” I mean it’s a very portable computer that feels a lot more like a big-ass tablet with a stand and a keyboard. To be honest, I had to actually go online to look it up, whether it was technically a big tablet or a really thin computer. And honestly, this isn’t a post about a kind of computer. Shifts Happen. Neither of my kids care about owning their music.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, MAY 28, 2008
    [Blog] Viral Marketing: Weezer Gets it Right
    Reply Mary Ward June 9, 2008 at 4:00 pm Hello Tamar, You’ve got a great enthusiasm for your topic, which is why I decided to review your blog on DoYouDiggIt.com. After all, my blog post does look silly now that it lacks the video I spoke about. youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick. It’s simple, really. Excellent post!
  • PROBLOGGER  |  MONDAY, FEBRUARY 24, 2014
    [Blog] 4 Ways to Sell More Products Online
    As  discussed recently , making money via blogging is far more than fanciful thinking; for an increasing number of dedicated bloggers, it’s a rewarding reality. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. This is intuitively done on business websites, where the focus is all on the product and there’s all of one section devoted to a blog. It can be a little less natural, however, when blogs are the central focus. Launching a new doggy daycare service on your pupcentric blog? or a retweet.
  • BILL HARTZER  |  FRIDAY, APRIL 13, 2012
    [Blog] BrightEdge Awarded Patent for Operationalizing SEO
    Beyond their web site, they can also leverage blogs, social media, video sharing, mobile content, and many other channels. The method of claim 1, wherein the channels include at least one of display advertisements, organic searches, page searches, linked advertisement networks, banner advertisements, contextual advertisements, e-mail, blogs, social networks, social news, affiliate marketing, mobile advertisements, media advertisements, video advertisements, discussion forums, news sites, rich media, social bookmarks, paid searches and in-game advertisements. San Mateo, CA).
  • PROBLOGGER  |  SUNDAY, AUGUST 19, 2012
    [Blog] Learnings from My Pinterest Experiment
    To find yours, just substitute the dPS URL for your blog’s URL in the link above. If you don’t have much pinning action on your blog, you might not have one yet, but quite a few of the small blogs I tried it on did. This is an opportunity to network with your readers, and not just any readers, but those who are evangelists for your blog! Originally at: Blog Tips at ProBlogger. Over the last couple of days I’ve begun to play with Pinterest again. Interestingly, despite not being active on it, I seemed to gather followers til it got to 1000.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, DECEMBER 20, 2013
    [Blog] Looking for Innovation in the Wrong Places
    'I''m going to do something old-school and blog about a couple of blog posts today. Consider it a break from the latest outragefest on the ''book. Instead, let''s share bright ideas about large-impact innovation and how we''ve been looking for it in the wrong places. It''s what happens when two posts, posted months apart, cross my desktop in the same morning. First up: Jerzy Gangi''s post from August, Why Silicon Valley Funds Instagrams, not Hyperloops , runs down the reasons that venture-funded startups keep launching relatively easy web-based software applications. Innovation
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 22, 2010
    [Blog] Thoughts from Conversation with Klout CEO Joe Fernandez
    But the commitment to diversify and scale to meet 20 disparate sources of social data (see Read Write Web piece) is more compelling than a simple solution like Twitter Grader or a blog solution like PostRank. Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. That became crystal clear.
  • THENEXTWEB.COM  |  FRIDAY, OCTOBER 29, 2010
    [Blog] Storify and the search for curation
    Designed like a modern blogging platform with a WYSIWYG interface, Storify presents all five building blocks of the story you are creating front and center.  Google Buzz had the potential to do what Storify does and could have made the “long tweet&# more popular by combining the best of blogging and microblogging. TNW Location Chaplin movie time traveler TNW Social Media Is Google a Monopoly? TNW Google TNW Podcast 32: Take Two The Next Web Viewing the US through Taiwans eyes. More than 24 hours of video is uploaded to YouTube every minute.  Tweet Sources: Image Credit HEY.
  • SOSHABLE  |  FRIDAY, JUNE 21, 2013
    [Blog] Google Local Carousel Listings
    Original post on Wikimotive’s blog titled, “ Google Local Carousel.” ' Google has been testing what they call their “Local Carousel” for the past couple months, and today it is officially going live. It’s the same top of page scroller you’ve been seeing on tablets for the past year, but now it’s on your browser for your local related searches. Lets take a look at what it is and what it means for your local  SEO services. The new carousel will show up for certain local searches. So what does this mean for SEO? ” Featured
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] The Science of Storytelling: 6 Ways to Write More Persuasive Stories
    Persuasive writing is an essential part of blogging —there’s no two ways about it. turn blogging into a lifestyle-sustaining business). In all of the most popular story-related blog posts I’ve come across, I’ve yet to see a story that defies the classic story structure that focuses on being enticing in the beginning, building up in the middle, and finishing with a satisfying conclusion (and a powerful message). Get more from Greg on the Help Scout blog. Originally at: Blog Tips at ProBlogger. Guest post by Gregory Ciotti. Audience. Realism.
  • SOSHABLE  |  THURSDAY, MARCH 18, 2010
    [Blog] The Evolving Value of Social Media
    Read more social media strategy on this social media blog. Blast. This is a guest post by Nate Bagley. One of the biggest problems currently facing many major Social Media sites (aside from trolls ) is monetization. They thrive on VC and Angel funding while trying to find a way to be cash flow positive without turning off scores of users with intrusive ads. The most obvious example of this is the Twitters. The simplicity of the site, however, doesn’t allow for many other monetization opportunities. Unfortunately the data generated by Twitter isn’t valuable enough to be sold. Share it.
  • CHRIS BROGAN  |  MONDAY, AUGUST 20, 2012
    [Blog] Marketing and Communications Are No Longer Just About Talking Well
    Edit simple HTML for blog posts and the like. Maybe you’re still back in the “Think we should have a blog?” For a long while, the professions of marketing and PR have been built around one’s ability to convey messages in an effective way. Marketers exist to help sales fill their funnel. PR has a few different jobs, but you can bundle them loosely into “communicate a message or position.” ”). Where Are You Spending Your Time? Now, how technically proficient are you? You see, that’s typing. Most folks can type. Will you be ready?
  • KYLE LACY  |  TUESDAY, MARCH 30, 2010
    [Blog] Day 7 of the We Love Boobies and Hate Breast Cancer Tour
    Douglas Karr of the Marketing Tech Blog donated $100! We have been on the road for seven days now… raising money for the Susan G. Komen Race for a Cure in Indianapolis. For those of you who have not been in the loop here are the details: I am on the road with two guys, Daniel Herndon and Daniel Robertson. Daniel Herndon founded an initiative called Forkout.org that helps non-profits raise money by experiential marketing. Forkout.org will be the central location for all the content being distributed during our road trip. There is only one catch. Let us know if you can help! We
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 8, 2013
    [Blog] From MAGNET: Is This Our Sputnik Moment?
    'This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. Is This Our Sputnik Moment? By Fatima Weathers, Executive Vice President, MAGNET. Fatima Weathers, Executive Vice President, MAGNET. At a recent conference I attended in Washington, D.C., panelists from industry, academia and labor gathered to discuss manufacturing’s next step. Several panelists described the current manufacturing environment as being on the edge of a new era that is being driven by widespread and affordable access to 3-D printing and cloud computing.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 28, 2012
    [Blog] The Hybrids are Coming: Evolution of the Prototype Marketer
    Marketers have the ability to consistently produce more meaningful outcomes—inbound links, click-through rates, website traffic, landing page conversions, content downloads, blog subscribers and leads—that can be tracked in real time and directly correlated to sales. Paul Roetzer ( @paulroetzer ) is founder and CEO of  PR 20/20 , a Cleveland-based inbound marketing agency, and author of  The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 3, 2014
    [Blog] The #xPotomac14 Compendium
    P.S. Since publishing, Brian Conlin published his “ Six Brain-Bending Ideas from xPotomac 2014 ” on the Vocus blog. 'xPotomac 2014 or #xPotomac14 was held last Friday at Georgetown University’s Copley Formal Lounge. Speakers include keynotes Robert Scoble , Jim Long , and session leaders Lauren Vargas , Toby Bloomberg , Peter Corbett , and Allyson Kapin and Danielle Brigida. Early reviews show a successful event. ” Monica added , “What I found interesting was the fact that none of the speakers used extemporaneous PowerPoints. And tweet they did.
  • SOSHABLE  |  FRIDAY, DECEMBER 16, 2011
    [Blog] Your Business’ Social Media Reflection
    Recent studies done by the Altimeter Group showed that companies with more than 1000 employees averaged over 39 Twitter accounts, 31 blogs and nearly 30 Facebook accounts or pages. Social networking began as a confusing mess for many growing companies. Since then, teams of web developers, internet service providers and engineers have simplified the experience through web apps, smart phone applications and user-friendly APIs. Now the process of marketing your business through social media is easier than ever. This ease of use, however, has turned out to be a double-edged sword.
  • TWIST IMAGE  |  SATURDAY, AUGUST 18, 2012
    [Blog] Six Links Worthy Of Your Attention #113
    Well, in this blog post, he hacks the bestseller lists for books. By the way, I sent this over to my literary agent and he says everything in this blog post is accurate (no surprise)." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The Internet fundamentally rethinks teaching. For centuries, education has solved a distribution problem -- getting someone in the village smart enough to teach the children. In this infographic, Envisioning Technology shows how education tech might evolve." amazon.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 27, 2011
    [Blog] So much going on – launch of Social Media Analytics And Web Journal, July 20th to July 26th
    David Smith of Revolution Analytics performed several related queries and posted the results today  on his company’s blog. Meanwhile, take a look at what is up on the Sysomos blog. With the closing down of Google Labs plus the rise of Google + news as been spreading that Google is becoming more mature but somewhat less interesting , becoming more like ……… Microsoft. Meanwhile, Twitter has been going through changes of it’s own and one has to wonder if Twitter will become more boring too. … Endless demands for  super-granular ROI and analysis.
  • CONVINCE & CONVERT  |  SATURDAY, JUNE 30, 2012
    [Blog] One Social Thing Wrapup – Week of June 25
    One Social Thing Wrapup – Week of June 25 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.
  • WAXING UNLYRICAL  |  SUNDAY, MAY 8, 2011
    [Blog] Weekly Roundup: Mother’s Day
    am your Grandma , from Syrin’s Blog. All you need is love , from the Epic Change blog. Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not. It always seemed a little odd to me that we have special days for things and people we should be celebrating every day… like the earth, and women, and children, and veterans, and… … and mothers. Like our mothers. Why: we’ve all had grandmas. That should be reason enough. What’s really important? by Brad Johnson. It still tells me what’s really important.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 23, 2010
    [Blog] MeasurePR: Paywalls, Pitches And Prognoses
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Thank you.
  • WAXING UNLYRICAL  |  THURSDAY, JANUARY 20, 2011
    [Blog] Tunisia, Social Media And Change
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. pts Settings.
  • PROBLOGGER  |  TUESDAY, APRIL 8, 2014
    [Blog] Announcing the New Sticky Top Bar Plugin: A ProBlogger WordPress Plugin
    'A couple of weeks ago we launched the new ProBlogger.com – a private membership site that not only has a community/forum area for bloggers to network, collaborate and learn but one which provides members with regular webinars as well as exclusive access to some tools that my team have been developing for my blogs. show specific bar messages on specific pages on your blog (so you could set many different calls to action for different landing pages on the site). Originally at: Blog Tips at ProBlogger. It looks like this when he page loads. ProBlogger Site News
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 3, 2013
    [Blog] Video Marketing – The Basics
    No matter what platform you are using—your website, social profile, video-sharing site, or blog—as the home of your online video, you will need to embrace and interact with the communities there. 'Still terrified by the world of video marketing? Then here’s a run down of the need-to-know basics to soothe your marketing woes… Use A Reliable Hosting Service. When you are marketing your video, the last thing you want is an unreliable hosting service that ruins your efforts. Remember Your Video SEO. Utilise The Power of Social Sharing. Get Interactive.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 28, 2013
    [Blog] The Digital Secret To Getting A Second Chance For A First Impression
    Creating solid context online (via blogs, social media, websites, etc.) 'Isn’t it true that you never get a second chance for a first impression? Well…not anymore! That’s right my friend, this classic saying is now as worthless as the paperweight it is printed on. In college, I worked as an intern for one of the largest recruiting firms in the country. Candidate’s chances of getting an interview relied on the words printed on a single sheet of paper or if they were lucky an employee or previous hire referral. That’s hundreds of years ago in Internet time.
  • GEOFF LIVINGSTON  |  SUNDAY, JULY 24, 2011
    [Blog] What ComScore Data Tells Us About Google+
    Per the advisory, published here and on Danny Brown’s blog , businesses should experiment informally. comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. Some of the statistics were not surprising. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. What was surprising was the international flavor of Google+. Only 5 million of the 20 million are U.S. based. population (more than 150 million). Update on Google+ for Business.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Blog] Is Your Customer Service Up To Scratch?
    About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. Of course, not every customer will complain directly to you. Sometimes they will go straight to their Facebook or Twitter page. This can make your approach much easier.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Blog] Content Farms: Did Google Go Far Enough?
    About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. Indeed, did Google go far enough? decided to run a little test of my own. innocuously searched for “how to write a poem.&# The top two results were from WikiHow. The No.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 27, 2011
    [Blog] The Perfect Website For Off-Line Marketing
    About Us What’s a Maverick? Yahoo! Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? There actually is a website that is perfect for this and that was created specifically for that purpose. It’s called Meetup. Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. Really simple, right? Yes, sort of. But there’s more to it than that. Just like any group you start in the real world, there’s ongoing work involved. when your store closes.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 11, 2011
    [Blog] About.Me: A Good Starting Place On The Web? | Small Business Mavericks
    About Us What’s a Maverick? I’ve always been a proponent of your own domain name. still am. But I recently took a quick survey of About.Me and discovered that there might actually be some potential there for new Web citizens who haven’t got around to building their website yet. If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Here’s how an About.Me could serve as a place to send potential clients to as you are building your website. It will look like this: About.Me/YourName.
  • PROBLOGGER  |  SUNDAY, DECEMBER 5, 2010
    [Blog] A 5-Day Course to Help You Create Killer Content for Under $30!
    Later today the first ever ProBlogger Academy short course, “ Creating Killer Content for your Blog ,&# goes live. This five-module course will walk you through the five key aspects of creating a blog with the type of content that will: engage the readers you have. help you to better monetize your blog. Post from: ProBlogger Blog Tips. Have you joined yet? It’s going to be an exciting week. Chris Garrett and I have put together some great content and are looking forward to interacting with students. draw in new readers. build your profile and credibility.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 25, 2013
    [Blog] A Social Media Customer Service Win From @DeltaAssist
    On the flip side, by handling a customer service issue well via social media, you have the opportunity to build brand evangelists and generate positive word-of-mouth feedback, like this blog post. 'Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. recently found myself in a situation where an international flight delay meant that I would miss my connection. Suffice to say, this was not how I wanted my amazing trip to end. About five minutes in on hold, I had a bright idea. Alright, now we’re making progress. that afternoon.
  • PROBLOGGER  |  MONDAY, OCTOBER 3, 2011
    [Blog] 6 Tips for Dressing Up Your Product Reviews
    This guest post is by Peter Lawlor of the B2Web Internet Marketing Blog. One of my favorite methods of monetizing my blogs is by promoting products as an affiliate. simply screenshot them and include an affiliate link to the vendor’s order page on my blog. There certainly is not one way to promote products as an affiliate on a blog. Peter Lawlor is an affiliate marketer and contributing author at the Defintive Guide to Affiliate Review Websites and the B2Web Internet Marketing Blog. Originally at: Blog Tips at ProBlogger. It could be: voice.
  • PROBLOGGER  |  MONDAY, MAY 27, 2013
    [Blog] On Hamburgers and Hooks: How to Effortlessly FIND (Not Write) Your Compelling First Line
    And your blog post has got to have it. So let me tell you where your blog post beef is: it’s the best, most quotable line of your piece, and I promise you it’s already there. The most quotable line of your blog post could – and should – be the first line. Is that what you want your blog readers to do? To write effective, compelling, must-read blog posts, accept the dramatic imperative of classical journalism and hook your reader with the first sentence. It’s a guide to finding your blog post hook in one step. Where’s The Beef?”
  • PROBLOGGER  |  SUNDAY, JULY 22, 2012
    [Blog] The 10 Rules of Social Media Engagement
    You want time to blog, too, after all. Whether it’s a book you’re selling or a blog you need people to visit, make sure you plug yourself from time to time. Originally at: Blog Tips at ProBlogger. This guest post is by Matthew Turner of Turndog Millionaire. Wouldn’t it be nice if there was a set of universal social media rules? The internet is full of social media wisdom, but what if we had 10 rules of engagement? If you’re reading this, you’re probably a writer of some kind. The 10 rules of social media engagement. Engage first, sell second.
  • CREATIVE RAMBLINGS  |  MONDAY, JULY 9, 2012
    [Blog] Interview with Paul Berry, Founder of RebelMouse
    Read more on Digital Journal Interview with Paul Berry, Founder of RebelMouse was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. RebelMouse is a visual publishing platform that aggregates a user’s Facebook and Twitter streams to create a personal hub page. Meet Paul Berry, its founder, in this exclusive interview. Cendrine Marrouat: Hello Paul, thank you for answering my questions. As a starter, would you tell us a little about you and why you decided to create RebelMouse? CM: How long did it take you to create RebelMouse?
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Blog] 30 Social Media Stats for the C-Suite
    Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] 5 reasons to practice old school PR
    As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Nobody reads them anymore!” Key Message Development:  Some say ‘control’ is a dirty word. 
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Native Advertising And The Trouble It Will Cause
    For years, I have been blogging about the Web's inability to deliver one solution that could be unified under the term, "advertising." It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies. My, how things change in such a short while. don't.
  • CONVINCE & CONVERT  |  FRIDAY, OCTOBER 4, 2013
    [Blog] Our Relationship to Technology is Changing; Don’t Get Left Behind
    In a recent study by the Pew Internet & American Life Project , difficult as it may be to believe for readers of this blog, 15% of Americans over the age of 18 do not use the internet at all. He began blogging so he could get a job as a reporter. 'Shel Israel, author @shelisrael. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. The RSS feed is: [link]. Social Media.
  • JEFF ESPOSITO  |  SUNDAY, JANUARY 8, 2012
    [Blog] PR’s Four-Letter Word
    As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk. And that can be a complicated transaction.
  • SOCIAL WAYNE  |  SATURDAY, AUGUST 28, 2010
    [Blog] This Week in Location: SCVNGR says they will win, Foursquare helps you become the mayor, Foodspotting $ & more
    One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare [.]. Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. Really!?! SCVNGR.
  • TWIST IMAGE  |  FRIDAY, JUNE 7, 2013
    [Blog] Reboot Life
    The founder and CEO of this contemporary blogging platform-meets-online social network is a web developer and entrepreneur by the name of David Karp. Tags: blogging platform. 'What are you going to do with your life? Can anyone remember where that line is from? The year was 1985. The band was Twisted Sister. The song was '' I Wanna Rock.'' For your reference. Do you wanna rock? My latest book, CTRL ALT Delete , came out on May 21st. The book is divided into two parts. The second part of the book is called, Reboot: You. It''s a stunner. Put aside his age and his passion. dave karp.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 28, 2011
    [Blog] Social Frosting, Google Plus, and SEO – a Conversation
    Over the last 7 years, online conversations have moved from blogs to social networks. 48 – In a recent blog post about Google+, Jay says that Google swallowed it’s “we can do things different pride” and out the best of Facebook, Twitter and FourSquare in G+. Jay’s blog has already seen more traffic from Google+ than Facebook. This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. LISTEN TO THE PODCAST HERE. What are the advantages of using G+? 
  • PROBLOGGER  |  SATURDAY, APRIL 5, 2014
    [Blog] Creating Products Week: Your Experiences – What Have You Done?
    For those of you who haven’t created a product yet and would like to (or for those who are looking for something different to create), our homework challenge for you for this theme week is to take 10 or 15 minutes to brainstorm a couple of products you could create for your blog and your readers. Originally at: Blog Tips at ProBlogger. If you have any questions, feel free to ask them here. What we’d like to ask you , however, is about your experience with creating products. What have you made? Did you learn the hard way what works and what doesn’t? General
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 18, 2012
    [Blog] Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
    contribute to blogs. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% are on Google+ – Larry Page is the leader in the clubhouse1.2% are on Pinterest. Does social media play a role in this? You betcha! Hell no.
  • SOSHABLE  |  MONDAY, MARCH 25, 2013
    [Blog] Google, God of Thunder
    Original post on Google’s Bans can be found on Wikimotive’s blog titled, “ Google the Thunder God ” by Daniel Hinds. Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. The latest victim on Google’s mighty hammer are websites that have manipulative link profiles. Bought links from a link farm? Spamming forums? What can you do?
  • JEFF ESPOSITO  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] 5 Social Networks For Your Small Business To Experiment With
    This post originally ran on Vistaprint’s Small Business Blog. . We all know that  Facebook  and  Twitter  are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. Below are five that you should give a quick look to. Google+. YouTube. Instagram. Myspace. Image: GapingVoid.
  • JEFF ESPOSITO  |  MONDAY, OCTOBER 1, 2012
    [Blog] Has your social ego taken over?
    At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Egos are a lot like a s… everyone has one. Focusing on these numbers makes it easy to fall into the trap of feeding the ego. Much like a Mogwai after midnight, feeding an ego can have disastrous repercussions. The most common of these is inflating one’s self-worth. While we all fall into this trap every now and then, it’s important to make sure that you are not consumed by your ego. Look and Laugh.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 18, 2014
    [Blog] Question For The C-Suite: What’s Your Capacity For Change?
    Story as told through text, photos, images, videos, info-graphics, resumes, testimonials, profile pages, bios, blogs, etc. We’d also like to interview readers of this blog for an upcoming book on the C-Suite and Social Sales. 'Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change.  Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business. What do CEOs think about Social Sales? My experience tells me they don’t think about it at all. Is it time.
  • SOCIALNOMICS  |  THURSDAY, APRIL 17, 2014
    [Blog] How to Connect with People on Social Media
    Link to your personal blog or profile. 'Though the name should say it all, it’s outright shocking just how many brands on social media refuse to be social. Some try and fail, obviously, but many simply don’t try in the first place. They enter business to make money, and depending on how much they spend on ads and how often they plaster their image around, they might end up being successful despite a cold, robotic-like image. Odds are, however, you can’t afford to be anti-social as a brand on social media. When you’re ready to connect social media is the place to do it. Right? link].
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 26, 2013
    [Blog] Internet vs. Television: Which Is the Second Screen?
    If you haven’t already, create Facebook and Twitter accounts for your blogs. 'Do you spend more time in front of the TV or in front of the computer screen? Just a few years ago, the answer probably would have been the television. But with a growing global online population, the Internet is gradually replacing television in the lives of modern individuals. Recent studies show that about 30% of the world’s population is online, and the average Internet user spends 32 hours per month surfing the web. While Why Is the Internet a preferred medium for entertainment? Flexibility.
  • CREATIVE RAMBLINGS  |  WEDNESDAY, JULY 27, 2011
    [Blog] 3 Ways to Expand Your Writing Horizons
    Have Your Own Blog Share your knowledge in article directories Become a citizen journalist Conclusion Related Posts: Writers are not only authors; they are also journalists, marketers, bloggers, poets, etc. Their skills allow them to provide content to others, whether it is the news, marketing, books or music. writer’s name — either real or. Branding Great Resources Tips Associated Content Bukisa Examiner.com Factoidz freelance writing marketing money portfolio Promotion writer Writing
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 21, 2012
    [Blog] Interning, Bad Social Media Jokes and Pinterest
    Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems. This week was an interesting one… super busy at work and barely realized how quickly the time had flown until having to stay home yesterday with a sick baby Espo. Looking forward to a productive day tomorrow before a nice weekend capped off with an AFC Championship game rematch between the Pats & Ravens… pulling for the good guys in this one, despite our divided house. Who you picking this weekend? Unexpected, but great none the less.
  • TWIST IMAGE  |  MONDAY, JULY 25, 2011
    [Blog] Paid Content
    started thinking about paid content, Social Media and how people perceive the act of paying for content (it's a topic I've covered before: Free Content Is Killing Media (And Advertising) , Blogging And Podcasting As A Business Model , Content Pays and When We Switch From Free To Paid ). In the end, I'm not going to be charging for my content on the Blog and/or the Podcast. What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast ? Don't panic, I have no plans to start charging for my weekly marketing podcast. How much? For an hour? branding.
  • ENGAGE  |  SATURDAY, SEPTEMBER 21, 2013
    [Blog] Content Curation: If You Can't Be the Source, Be the Resource
    They are going to read other blogs besides your company blog. 'People used to come into my sandwich shop craving pizza. could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted red pepper. They wouldn’t be satisfied with a sandwich – not this time anyway. Their craving knew one master, and it came in the shape of a circle. But, we''ll be sending them to someone else''s stuff!". But, what if they never come back?". But, that''s sort of like promoting XYZ and we only promote ABC!" Deal with it.
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