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  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 22, 2012
    [Blog] Is Community Leadership Better Value Than SEO?
    Often, it is going to be more niche related areas such as forums and the blog community. Across the web, search engines deliver around 30% of all traffic. That’s means that 70% traffic is flowing around the web from social media, bookmarks, advertising, links  and because users directly type urls into browsers. With that in mind, should you be targeting that 70% rather than the 30%? If you talk to some SEO experts, search is the be-all and end-all of traffic – no where else matters. They can’t all be right, and yet, they are not completely wrong either.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 11, 2012
    [Blog] Why Must You Have A Presence On The Web?
    And I’m not talking about spam or get rich sites, or mom and dad blogs here. I am talking about legitimate businesses that have a physical bricks and mortar business, and there are plenty in almost every town in the country. I hate to say it, but there are tens of thousands of websites that are really just taking up valuable space. Why do they take up valuable space? Why pay for hosting, a domain name, and perhaps even website design? Now don’t get me wrong, I agree that most businesses do need an online presence , however, it does need to be more than just a basic website.
  • FRESHNETWORKS   |  TUESDAY, SEPTEMBER 29, 2009
    [Blog] Ben LaMothe meets Shirley Brady, BusinessWeek’s community manager
    That includes soliciting reader participation in special issues, slide shows and other editorial projects; guiding BW’s journalists to respond to comments on their blogs and articles, which we feature on the “belly band” or scrolling bar on our homepage; helping point our writers to  reader-suggested story ideas that they report for our  “What’s Your Story Idea?” In addition to the above, I spend a great part of each day in our reader comments, across our articles and blogs, to gauge our online conversations and find/identify thoughtful commenters to follow up with.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 27, 2015
    [Blog] Could you have zombie loyalists?
    He blogs at  Shankman.com , and tweets random hilarity at @petershankman. Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans  comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out , which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller,  Nice Companies Finish First. ” What do you think? More on the book after I finish it!
  • SOCIALNOMICS  |  FRIDAY, APRIL 18, 2014
    [Blog] The Medium Is the Message: The Importance of Tracking Analytics across Devices
    Publishing a blog and writing consistent copy got companies ranked sooner than later. A recent report by comScore shows mobile devices accounted for 55 percent of online usage in the U.S. as of January, 2014, with apps making up 47 percent of traffic. With mobile users officially tipping the scales in search, marketers can’t afford to ignore the analytics and keep focusing on traffic and conversions from PC usage. Here’s a look at growing trends in search, consumer behavior and what’s driving content marketing. Multi-platform tracking. How will customers find you?
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, AUGUST 22, 2014
    [Blog] How to Rock Your Social Customer Service
    One final note: for those who have followed me over the last few years, you know full well that I was a pretty early adopter. I was blogging about social media marketing since 2006 and most dismissed it as “social media is a fad” or didn’t care to catch onto it just like Bitcoin is foreign to everyone today. Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? After years of trial and error, I’m fairly certain I’ve perfected the tactic from a low-cost perspective. And I want to help you do the same.
  • COLLECTIVE THOUGHTS  |  TUESDAY, DECEMBER 1, 2009
    [Blog] Twitimidation
    Jamie slogs through cyberspace in his free time, learning whatever he can, writes short stories, and tends his own blog www.residuetiger.com. In my last post here on CT, I spoke of not being afraid to jump right into the social media pool and start paddling, not worrying about whether you really knew what was going on or what’s what. So I thought I’d continue that trend and talk (briefly) about that beacon of social media possibilities, lighting the way for all others, that pinnacle of Web 2.0 Behold, two common misconceptions regarding Twitter! Good luck! Digg this!
  • PAMORAMA  |  TUESDAY, JULY 27, 2010
    [Blog] Facebook Advertising: Brands Can't Buy Enough | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. In a CNN Fortune interview , Diller, the chairman and CEO of IAC , couldn’t speak highly enough about Facebook’s advertising offering, saying: “Facebook’s great advertising. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook. They’re effective. House 10,919,212 83,058 707,980 11.
  • CONVERSTATIONS  |  FRIDAY, MAY 16, 2014
    [Blog] A Cup of Coffee – is a Conversation Station
    The store almost always has people in it. - A book store offers bottled water and has a table-top game area for people to commune. - A health food store has snacks and herbal teas at a table in the back of the store for sharing recipes, workouts, and healthy living ideas. - A pizza parlor uses Facebook to offer one-night-only specials and follows up good reviews with private “thank you” coupons. - An auto mechanic uses his blog to answer questions and has created a Q & A area so customers can help each other. They linger a bit while sharing conversation.
  • GEOFF LIVINGSTON  |  TUESDAY, AUGUST 7, 2012
    [Blog] 7 Branded Experience Marketing Tips for Artists and Writers
    Hopefully, you are blogging/publishing so you have regular fresh content. Jimi Hendrix Image by jbhthescots. Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names. Want proof?
  • BILL HARTZER  |  WEDNESDAY, APRIL 1, 2015
    [Blog] Google Adds April Fool’s Tag to Search Results
    But in the meantime, search for “Matt Cutts” and see if you see my blog post about Globe Runner SEO Hiring Matt Cutts. I am not sure if anyone has noticed, but today I was looking through the search results and am seeing a new tag in the search results called “April Fool’s Prank” This appears to be similar to the “Mobile Friendly” tag, whereas Google is flagging certain sites that are “mobile friendly.” have checked it before today, April 1st. You decide. I’m going to keep a watch on this search result to see if it changes.
  • FEVER BEE  |  MONDAY, AUGUST 13, 2012
    [Blog] Integrating The Community With Major Events
    Then write a live blog during the event, do interviews with attendees. Events should act as major milestones in the development of your community. They don’t even need to be your events, just major events in your sector.    Events shouldn’t be minor blips, but calls to action which unites  your audience and sustains a permanently higher level of activity. Most events struggle here. Most conferences fail to sustain the energy they create. They don’t have a plan to sustain the activity nor integrate the event with the community. This is the most important one.
  • PROBLOGGER  |  THURSDAY, JANUARY 24, 2013
    [Blog] The Post-writing Rules I Always Break. Do You?
    have an admission; I suffer from several deep-rooted blog-writing afflictions. Yes, I’ve read all those “15 rules of blog writing” posts, but I just keep breaking them. I’m not a tween, I’m not a Gen Y; I am a fully (over)grown copywriting female. like using odd and slightly unusual words in my blog posts; perhaps it’s the latent poet in me. often try to inject humour into my blog posts, even when they’re about really serious stuff like SEO. I’ve been warned against this time and time again. Not everyone is going to like your blog. have no excuses.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [Blog] 7 Powerful Tips for a Winning Twitter Sales Strategy
    If you want to convert your Twitter account into a sales lead generator and a major source of referral traffic for your blog or website, you need to establish it as the knowledge hub for everything associated with your niche. You can do that by dividing your Tweets into categories like news updates, blog posts, occasional product updates, quotes, tips etc. Jawad Khan  s a   freelance writer   and professional blogger with a keen interest in content marketing, blogging and wordpress. He blogs at   WritingMyDestiny.com. Originally at: Blog Tips at ProBlogger.
  • SOCIALNOMICS  |  TUESDAY, APRIL 14, 2015
    [Blog] Skype For Business Begins Rolling Out Publicly Today
    To that end, it’s allowing admins the ability to switch between Skype for Business and the traditional Lync user interface, Microsoft explains in a blog  post  this morning detailing the changes. TechCrunch – Microsoft’s “Skype for Business,” which is designed to replace the company’s older enterprise communication tool Lync, is rolling out publicly today as part of the Office 2013 April update, the company announced this morning. It’s also now rolling out Skype for Business Online to its Office 365 customers who currently use Lync Online. Image from TechCrunch.com. General Web
  • GAURAVONOMICS  |  THURSDAY, AUGUST 12, 2010
    [Blog] Announcing the 2010 World Summit Youth Awards Winners.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Subscribe to my blog to never miss a post again. 2. For more, read my bio.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JULY 28, 2010
    [Blog] What do you do to stand out? pt 1
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? Then check out Chris’s blog, which will have more useful information for you. think he’s right, because it’s a fairly distinctive hat. In fact, that’s one reason (though not the only) that I wear it. know people will remember me by my hat and that if they ask someone else about me, chances are that person will also remember if the hat is alluded to. What do you do to stand out to the people you know?
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 9, 2010
    [Blog] How to help your employees with social media
    You could include suggestions for how they can use different social media sites successfully, or tips for how to blog better…but most importantly encourage them to be active and be themselves instead of trying to repress their voices. At the same time, it’s also important to respect that each employee has his/her own voice and that s/he will be talking about every day life, including work, on social media. So what can you do to help your employees with social media? 1. Don’t micro-manage everything they do on social media. Imagine Your Reality. All Rights Reserved.
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, DECEMBER 24, 2009
    [Blog] Do You Know Where Santa is Tonight? | Social Media Strategery
    link] blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0, Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 is, But They Do Need to Experience It Six Villains of Gov 2.0 web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Where’s Santa at now?
  • JACOB MORGAN  |  SATURDAY, NOVEMBER 28, 2009
    [Blog] What I'm Thankful for on Thanksgiving
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts&# so I decided to mix it up a bit.  I’m thankful for a lot of things thing this year, here are just a few from top of mind: Friends and family that I love very much, even though I can be a bit hard to deal with at times. Happy Thanksgiving!
  • JACOB MORGAN  |  FRIDAY, JANUARY 15, 2010
    [Blog] Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Mark McCulloch Success Coach I always find it very difficult to get quality information regarding social media however when I come to your blog that all changes. love the design and layout of your blog also. If you enjoy traveling be sure to check out Jacobs travel blog. Boston! View Comments January 15th, 2010 Myself and Olivier Blanchard are in the running to present at the Enterprise 2.0 Conference in Boston. 
  • JACOB MORGAN  |  FRIDAY, DECEMBER 25, 2009
    [Blog] Happy Holidays!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Happy Holidays! blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy. If you enjoy traveling be sure to check out Jacobs travel blog. View Comments December 25th, 2009 I just want to take this moment to wish everyone a very happy holidays!  Life comes at us in highs and lows and I wish many more highs and fewer lows for all of you. 
  • BRASS TACK THINKING  |  THURSDAY, JULY 1, 2010
    [Blog] Laugh At Yourself, But Take It Easy
    Ever since I saw the trend of people tweeting out blog posts with “the comments are better than the post!&# , I've found it to be a disingenuous trend. link] Meg Fowler Ha! I'm going to start ending all my (infrequent) blog posts with, “Please don't mess this post up with dumb comments.&# As a larger woman, I think I'm always very conscious what my thinner friends think of my frame or my style or my choice of dish at dinner, but never more so when they bash the hell out of themselves. Except when they’re not. Where’s the line? Great points.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, APRIL 9, 2011
    [Blog] Bad Reviews Can Help You Rank Better | Small Business Mavericks
    About Us What’s a Maverick? Android Marketing For Local Small Businesses » Bad Reviews Can Help You Rank Better No one likes to receive bad reviews, but did you know that bad reviews can actually help you? It’s true. Bad reviews = content and content is good. There are several websites online where you can have your customers go to write reviews of your business. highly recommend that you invite your customers to do this. And if you’d prefer to receive good reviews, just provide good customer service and you are more likely to attract positive reviews rather than negative.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, APRIL 10, 2011
    [Blog] Android Marketing For Local Small Businesses | Small Business.
    About Us What’s a Maverick? The big change is that now you can check in and let your friends know where you are while you’re there. performed a search for offers in the Minneapolis area and found 10 offers at over 70 locations. Businesses represented in the check-in offers include: Arby’s Radio Shack Quizno’s Great Clips That may not look like much, but all of those are major chain stores. What if you were to make an Android-Latitude offer for your small business? Or what if you were in Austin? You’d be competing only with offers for 60 places. That’s not bad.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, APRIL 18, 2011
    [Blog] UberMedia, Mixx, And Twitter | Small Business Mavericks
    About Us What’s a Maverick? The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. just tried to revisit Mixx and couldn’t get to it at all. What’s going on? Not long ago Twitter announced that some third party apps weren’t going to work any longer. That’s UberWild!
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 8, 2010
    [Blog] Take the Network for Good Cause Marketing Survey
    With the advent of conversational media, cause marketing best practices are now in the midst of dynamic change, something we Zoeticans have been discussing quite a bit on our blogs. As CMO of Zoetica , I am proud to announce that we’ve partnered with Network for Good to create a best practice eGuide for corporate social good campaigns. We are launching this initiative at NTEN’s 2010 Nonprofit Technology Conference (#10ntc on Twitter). Please take our two minute survey and inform companies on cause marketing best practice. If you feel the same way, please take the survey.
  • SOCIALFISH  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] Are You a Woman Entrepreneur in Digital News?
    Personal blogs and documentary projects will not be considered. We don’t normally post press releases here, but this grant opportunity sounds amazing. Please share with your networks! *. For immediate release. January 31, 2012. For more information: Nadine Hoffman. 202) 496-1992. newmediagrants[at]iwmf.org. The International W omen’s Media Foundation Seeks Applications for the 2012 Women Entrepreneurs in the Digital News Frontier Grant Program. Applicants can be full-time, part-time or freelance women news media professionals based in the U.S. . Date-specific
  • PROBLOGGER  |  WEDNESDAY, JUNE 25, 2014
    [Blog] How to Plan an Editorial Calendar: Webinar
    Originally at: Blog Tips at ProBlogger. Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of? In this webinar (available in full on ProBlogger.com ), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting. You don’t want to miss it! How to Plan an Editorial Calendar: Webinar.
  • CITIZEN MARKETER 2.1  |  MONDAY, MAY 10, 2010
    [Blog] Quick'n'Dirty Episode 43: We've Got a Producer!
    You can also read re-caps of the podcasts on Jennifers ZDNet blog or my Stroutmeister blog. days ago Blogs > Mark Wallaces - The UnCommon Denominator Should Business People Take Facebook Seriously? - *Entry by Mark Wallace*EntryMany professionals, ranging from environmental consultants to HR professionals, C-Suite executives at F1000 companies to sm. months ago Blog Archive ▼ 2010 (54) ► September (3) Looking at the Future: Onstar's Live On Fail or Fab? Citizen Marketer 2.1 Oh yeah, Ill also talk about new things Im learning too. Its about sharing.
  • JEFF ESPOSITO  |  WEDNESDAY, MAY 2, 2012
    [Blog] Twitter gets ugly in NHL playoffs
    After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others. It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Image -    clydeorama.
  • ABSOLUTE PA  |  THURSDAY, MARCH 5, 2015
    [Blog] Do you want MASSIVE launch success? Don’t forget this (+ lots of gin)
    Your, ahem, “plan” looks something like this… A scrap of paper with scrawled notes lying on your desk it includes: Some names you can approach who might help you figure out how to get your thing ‘out there’. A to-do list: set up Facebook page, Instagram, Google+, Twitter and Pinterest, Write 5 blog posts before launch day. It’s exciting, right? You have a fab new product idea that will take the world by storm. sparkly new website that took months of toil and hair pulling (and loadsa money). …and you’re all set to let it loose. You want it to be a MASSIVE success.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 8, 2013
    [Blog] Is Your Online Reputation Getting Too Social?
    In order to do this, make sure you are pumping out plenty of good content in the form of blog postings, customer testimonials, images and videos, press releases and more. As you cross things off your calendar in 2013 that concern your small business, where does making sure your online reputation is secure rank? Unfortunately, too many small business heads don’t take the time to Google their individual and company names, leaving things to chance as to whether there is negative information floating around on the Internet about them. Several of the recommended steps include: 1.
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, JUNE 6, 2010
    [Blog] Newsonomics: Ken Doctor knows the future of news « Online.
    know him from his blog, Content Bridges , which is a favorite in my RSS feed and I am never disappointed with anything he writes. The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Blog at WordPress.com. Ken is a leading media industry analyst and a super-smart guy. del.icio.us
  • SOSHABLE  |  MONDAY, APRIL 1, 2013
    [Blog] Measuring The Human Rights Campaign’s Viral Success
    Original post about the Human Rights Campaign can be found on Wikimotive’s blog titled, “ Measuring the Success of the Human Rights Campaign.” Remember the Human Rights Campaign’s pink equal sign that we wrote about last week? Well, it’s died down a little, but it’s still going pretty strong. It seemed nearly everyone on Facebook had at least one friend change their profile picture, but the evidence was anecdotal…until now. Correlation doesn’t always mean causation, but in this case I think we can assume that one lead to the other.
  • PROACTIVE REPORT  |  THURSDAY, NOVEMBER 10, 2011
    [Blog] Google Give PR Pros a Holiday Gift
    ” The official Google search blog. According to SearchMetrics, the winners in this new search landscape will be news sites or blogs, broadcast sites, and video portals. Are you using your blog to best effect? In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. Why is this such a gift to PR? Trending hot topics.
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 25, 2012
    [Blog] Are you signaling honestly?
    A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
  • JUGNOO  |  TUESDAY, MAY 7, 2013
    [Blog] Social Media Dashboard has a Fresh New Approach
    Social Media Dashboard has a Fresh New Approach originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Social Media Dashboard has a Fresh New Approach appeared first on Jugnoo Blog. Jugnoo is a social media dashboard that has published a new trailer video:   Manage Your Social Media Presence • Jugnoo. “Social Media is big, powerful, and full of insight. ” What can social media presence do for enterprise? Social Media Presence
  • TRADESMEN INSIGHTS  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Podcast: What the Plumbing Industry is Doing about Water Conservation
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Podcast: What the Plumbing Industry is Doing about Water Conservation I caught up with Bob Mader, editor-in-chief of Contractor, Radiant Living and Green Mechanical Contracting magazines. You can hear the interview here. You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 9, 2014
    [Blog] This May Be the Most Daring Holiday Social Media Content Yet
    This approach is also a great way to visually share list style blog entries on social media sites. Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks , a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time. Chart One: Your New Year’s resolutions – how realistic are they? Chart 3: Waking up with a New Year’s Day hangover.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 16, 2014
    [Blog] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
    To get a sense of the scope and activity found every day at the conference, I recommend checking out this blog post by Andrew Grill (@ AndrewGrill ), Global Partner, Social Business at IBM. In an earlier post , I shared my thoughts on what a wonderful experience it was to be a part of the 2014 IBM Connect Conference in January. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers. Social Employee Chat With Andrew Grill. Cheryl Burgess speaks to Andrew Grill at IBM Connect  from  Andrew Grill  on  Vimeo. Mark Fidelman (@ MarkFidelman ).
  • DREW'S MARKETING MINUTE  |  MONDAY, AUGUST 8, 2011
    [Blog] You’ve got a bird in your hand. Now what?
    Which is why I’ve always enjoyed and respected Becky Carroll and her blog Customers Rock. … Do you value what you already have? Like the old idiom goes…a bird in the hand is worth two in the bush.  I’d argue, when the bird is a customer, the ratio is even greater. Becky is an Age of Conversation author and a huge believer in the power of treating customers like gold. So when Becky emailed me and asked if I would read her new book The Hidden Power of Your Customers ( click here to buy *) I have to admit — I already knew I would like it. Learn why we unthink.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Podcast: Industry Interview with Georgia Foley-STAFDA Market I recently had the chance to catch up with Georgia Foley , Executive Director of STAFDA, to get her read on what’s happening in their industry and what STAFDA is doing about it. You can hear the entire interview here. take my survey [link].
  • JEFF ESPOSITO  |  SUNDAY, MARCH 25, 2012
    [Blog] Samsung creates Olympic Genome
    Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out. At this year’s South by Southwest conference, Samsung caused one of these moments for me with their US Olympic Genome Project. This initiative runs via Facebook’s Connect technology which maps users with Olympians with similar interests.
  • MINDJUMPERS  |  THURSDAY, JULY 8, 2010
    [Blog] Version 2 of Viral Success
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Blowing Bottles With Viral Potential Youtube Makes User-generated Feature Film: Life In A Day » Version 2 of Viral Success Posted by Sara Hansson Jul 8th, 2010 Tweet You may have seen the campaign “The Hero&# made of Swedish public survive Radiotjänst (whose job is to take charge for peoples boadcasting licence).  It’s possible since the video has had 35 million views. The concept is to thank those consumers who pay their TV license instead of hunting those people who doesn’t.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 8, 2011
    [Blog] Google Moves and Web Journal, June 1-7th, 2011
    I noted it last week but didn’t have a chance to post it – Google bought PostRank Analytics – the price of the deal wasn’t revealed.   It’s one of the acquisition’s I did not expect Google to make but it makes sense as Postrank developed a way to cut through noise and rank blogs. Also heard that Google’s software infrastructure is obsolete – ha! Well, at least, I signed up for piloting Google WebMaster Tools with Google Analytics pilot that is now underway. web journal
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, NOVEMBER 16, 2009
    [Blog] True Social Media ROI is All About Integration
    home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Too often, business owners tell me that they aren’t experiencing a return on their investment of time with social media.  Copyright © 2009-2011.
  • JEFF KORHAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blog] I Agree with Mark Zuckerberg - Jeff Korhan
     Jeff Photo Credit:   Rahego Tweet Subscribe in a reader See how were connected Start Blogging Today! Recent Comments Seo Services on Typepad vs Wordpress Series - Own Your Blog Jeff Korhan on Authenticity Guidelines Supra Skytop II on A Social Networking Theory Walter Adamson on 5 Ways to Make Your Blog Posts Outstanding Walter Adamson on Authenticity Guidelines Jeff Korhan on What Does Your Blog Writing Style Say About You? Freshman Student on What Does Your Blog Writing Style Say About You? That’s not what social is.  You know what I mean.
  • TWIST IMAGE  |  TUESDAY, APRIL 24, 2012
    [Blog] The Next Billion-Dollar Startup
    Between us friends, just writing out sentences like that makes me feel like I'm typing a script for the next Austin Powers movie, instead of what I'm really trying to do: write a legitimate business blog post. business blog. The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. know that sounds extreme, but I'm honest enough to admit that I could not see straight for a couple of days post-deal announcement. Again. Will it be for more money? Pinterest. facebook.
  • JACOB MORGAN  |  TUESDAY, JULY 17, 2012
    [Blog] What is Fueling Enterprise Collaboration?
    People have become much more comfortable living a public life.  We post blogs, share pictures on Facebooks, connect with people and voice our ideas on Twitter, tell people where we are on Foursquare, and build professional relationships on Linkedin. The evolution of the consumer web is far outpacing the evolution in the enterprise and organizations are struggling to adapt. When I talk to organizations who are interested in collaboration I ask them, “Why now? Why didn’t you make the investment 6 months ago or last year?”
  • ENGAGING BRAND  |  THURSDAY, APRIL 26, 2012
    [Blog] My Auntie's 10 Steps to Social Media Measurement
    Then decide on how social media can help - tweet a daily offer, blogging on ideas, interviews on podcast with offer of trial etc etc. There are two ways to measure illustrated by two of my relatives. one has to weigh every single item of ingredient.let's call her my dear Aunt Scales. one just seems to know how much ingredients goes into a recipe and can't write it down, just says a bit of that, a glug of that.lets call her my mad Auntie Scales. Both are delicious cooks but there again.both have years of experience. Measurement of social media is like that at the moment. Refine. Measure.
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Blog] Increase Your Website’s SEO Rankings With Quality Backlinks
    These “black hat” techniques included, but are not limited to, spamming directories, blog comments, link networks and basically anywhere spammers could list a link, for example, posting a link for a local bridal shop on directory website that specializes in mechanics. Once your website is optimized for keywords, you’ve written great content and you have all of the structural elements of a high-quality site in place—all part of on-page SEO strategy—what will set you apart from your competition? Backlinks. So what’s the difference between buying a link and earning a link? Paid Links.
  • MYRLAND MARKETING  |  TUESDAY, JULY 20, 2010
    [Blog] WAIT BEFORE YOU MAKE THAT CALL
    With resources such as blogs, twitter, facebook, etc. In my case, he wouldn’t have even needed to look very far to know that my “interest” in marketing, including Social Media, is very high.  My tagline with my logo gives a hint: Strategic Social Media. You can see it up there at the top of this page. write about this not to make anyone look bad.  I didn’t post the name of the individual, nor his company. That’s not important. My suggestion: Cover the basics before you make calls, write emails or schedule in-person meetings. What do you think? Share Share this on del.icio.us
  • KYLE LACY  |  MONDAY, AUGUST 30, 2010
    [Blog] 3 Rules for Twitter Growth and Safety!
    Also when blogging about something you read be sure to give that author the credit for their post. We need you to be safe and courteous when using Twitter… period. It is important for all of us to remember three important rules when jumping into the world of tweeting. 1. Don’t Drive and Tweet. We should all know by now not to text and drive. Come on people! When Oprah says it… it’s LAW! Yet we’ve still managed to find a loophole and (much to our grandmother’s horror) we’ve taken social networking to the streets. Unfortunately, teenage drivers are not the only offenders.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 28, 2010
    [Blog] 3 Vital Communication Questions Your Company Must Answer – Now!
    On my own blog at www.LisaPetrilli.com I shared a story of a brilliant CEO who changed the entire culture of his company and tripled shareholder value by involving every single employee in his 1000-employee organization in the development of a Values Statement and then by serving as the head Steward of the organization’s values.  The importance to Starbucks of playing a role in the larger world community is communicated by their commitment to their Coffeehouse community, complete with music blogs, connecting for causes and idea sharing. “Everything Communicates&#. Chicago.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] Refine and Improve: The Fifth Step to Social Media Mastery
    He blogs here focusing on issues that senior execs face in sports. Today’s guest post is written by Nic Cartwright. Before you get too far into this post, make sure you have read the excellent series on The Five Steps in Social Media Excellence  here on Spin Sucks. Phew… you have been busy little bees. If only life were that easy. I am not a PR expert, although I have spent a fair amount of time trying to generate PR and build relationships with customers, the media, and sponsors. Creating a digital platform has never been in my job description. What the what? Like life.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, JULY 6, 2010
    [Blog] If You Could Use Only One Social Media Solution, Which Would It Be?
    Given that most of us claim to be too busy to do anything anymore-and it is somewhat true. Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. Let’s do a hypothetical. What if you could only use one “social solution&# ? Which would you use? and why would you use it? Let’s say you’re a consultant, which social media solution would you suggest and why? Which one is going to have the largest impact on your company? On your business? For your client? Results?
  • WEB METRICS GURU  |  SATURDAY, AUGUST 4, 2012
    [Blog] Social Media Monitoring Tools and Services Report – July 2012 – from @Ideya
    That’s fine, because honestly, the world is big place, and the days of following a select set of blogs and news feeds to get the information that’s relevant seems to be over (Google killed it for me about a year ago when they changed Google Reader so it would not take notes anymore, and ended my favorite notation device). Normally, I don’t hawk anyone else’s reports, and I’m not doing it this time either. That’s mostly worked out, and it has also exposed me to people like those from Ideya, that I’d not have normally known about.
  • SOCIALFISH  |  TUESDAY, MAY 24, 2011
    [Blog] Quote of the Week: Rethinking Engagement
    Just a quick post to point you to a brand new and truly awesome blog by association industry consultants Anna Caravelli and Andrea Pellegrino , the Demand Perspective. Title of their blog sound familiar? That might because you just read their great article of the same name in the May issue of Associations Now. You might also have read a really thought-provoking little vignette called Six Messages That Show How Little You Care About Your Members in the issue before that… So here’s my Quote of the Week from Anna and Andrea. Read more here and subscribe. Awesomesauce.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Blog] Why you need to build your Social Capital?
    So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. A web where users can update their status, post photos, and play games with friends directly within web enabled appliances like Xbox Live! But this is just a look forward – what about a look backwards? And what does this mean for our future?
  • TWIST IMAGE  |  FRIDAY, AUGUST 26, 2011
    [Blog] Don't Forget To Be Human
    For my money, there's no better resume than a Blog, a Twitter feed or a Facebook page. Technology makes it easy to. Say "no." " Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." " Quit. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of others. Don't let technology makes us less human. We've had a tough week. From countries falling and people starving to weather warnings to seeing people we admire call it a day. All of us are in this together. What does this mean? That's me.
  • BRASS TACK THINKING  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Floors, Contractors, And Customer Service…Oh My.
    And I wasn’t sure whether it belonged on this blog or not, because it’s not so much about social anything as it is about good (and bad) business. My actual dining room, crammed with stuff. This is a bit of a long story from The Renovation Chronicles, so forgive me that. You won’t hurt my feelings if you skip it. But I’ve had *such* an adventure as part of my year’s worth of home renovation that I couldn’t resist sharing it. think there’s a powerful lesson or two in it at the very end that I learned the hard way. The Backstory. No thanks.). Saved.
  • WAXING UNLYRICAL  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog] Let Your Freak Flag Fly
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. And it paid off.
  • FRESHNETWORKS   |  TUESDAY, MARCH 18, 2014
    [Blog] Three hardware trends that will drive growth in the gaming sector
    Some analysts had suggested that the console gaming business would decline as a result of the increasing popularity of free-to-play (F2P) mobile games and digital marketplaces, the growth of which was documented on our blog last month. In previous blog posts we have outlined the latest innovations in wearable technology – a market which could record $19bn (£11.4bn) in revenue by 2018. But sales of Sony’s Playstation 4 tell another story. The console, which launched in Western markets in November last year and in Japan last month, has sold more than six million units.
  • SOSHABLE  |  TUESDAY, NOVEMBER 13, 2012
    [Blog] Foursquare Expanding Facebook Presence
    Original article about  Foursquare updates posted on Wikimotive’s blog under the title New Set Of Updates For Foursquare. Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding. The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for specific kinds of businesses and deals and gives them recommendations.
  • PROBLOGGER  |  TUESDAY, MAY 15, 2012
    [Blog] Get Obsessed with Your Message
    Blog = up? You’ll carry your voice from your blog, right into your book. If your blog had a “life purpose” or “calling”, this’d be it. You could be writing about your “process” of healing grief in a variety of outlets (magazines, newspapers, your blog, someone else’s blog), with audiences who are interested in career-change, creativity, pets, parenting… Same message. Now, don’t stick to writing on the obvious financial management blogs. Originally at: Blog Tips at ProBlogger. This guest post is by Danielle LaPorte of DanielleLaPorte.com.
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] Brilliant writing is timeless
    Two months into launching my blog in 2006, I stumbled upon this example of copywriting brilliance and shared it with my readers. Back then, my readers consisted of my parents and about 2 other kind souls who took pity on the newbie blogger. I was going through some old posts for a project I’m working on and discovered it again. Now that I have a whole handful of readers, I thought I’d share it again. As you experience the copy, think about how it must have evolved. The time it took. The precision of the language. Enjoy. Related posts: The most brilliant outdoor campaign ever.
  • FEVER BEE  |  THURSDAY, MAY 1, 2014
    [Blog] Comment Frequency Policy
    I like the simple wording of this commenting policy from the terrific Overcoming Bias blog : How many communities have a recommendation for commenting frequency?    How many communities have one as simply explained as this?    Branded Online Communities Managing Online Communities
  • WRITTENT BLOG  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 5 Advanced Lessons from Content Marketing World 2013
    Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. Page – a 120 year-old mesh and fencing distributor with one of the best blogs on the block. Treat your inbound marketing strategy the same way – create a blog post , video, social media posts, and guest post around each bright idea you have to save time and make the most of your concepts. 4. Dream Big: Every blogger dreams of earning backlinks from high-authority blogs.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 9, 2013
    [Blog] Google’s In-Depth Results, Scaling, and Other Content Marketing News
    In the future where virtually every company is creating blogs, eBooks, and whitepapers, it’s critical to ensure your efforts have the potential to stand out. For companies doing blogging , eBooks, and social media right, scaling is inevitable. In a recent blog post , the world’s largest search engine revealed that around 10% of queries required in-depth answers, which can’t easily be answered by a news article or short blog post. Some small studies have found that blog articles consisting of 2,000 words or more tend to rank much better in search. Translated?
  • PROBLOGGER  |  MONDAY, MAY 7, 2012
    [Blog] Register Today for a Free Podcast With Ana White
    Ana is the blogger behind the popular Ana White Homemaker blog and she has a great story to tell. Here’s a few highlights from her story: In just over 2 years Ana has grown her blog from nothing to one that gets around 3 million unique visitors a month. Her blog is now generating enough income to support her family and she does it all from her home in Alaska. Over 90% of the content on her blog is written by readers and Facebook Fans. Originally at: Blog Tips at ProBlogger. Her #1 source of traffic is Pinterest. Alaska – 7pm Tuesday 8th May.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 7, 2013
    [Blog] From MAGNET: Out of Your Mind and Into Your Hands With Rapid Prototyping
    This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. Out of Your Mind and in to Your Hands With Rapid Prototyping. Rapid prototyping technology machines print physical models from virtual designs. These machines layer materials in to super tiny layers-anywhere from about.0006 –.01 inches thick! The benefit to this type of fabrication is that it’s inexpensive for producing small quantities of a model- typically for testing the fit, form, and function. ”You These rapid prototyping machines make that possible.”.
  • ENGAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] Web Gems: The Art of Being a Web Editor
    Whether you write every article on the website, have your own blog, or you have some say in design and advertising, you aren’t working in a vacuum. Image: jellaluna ] If you liked this, try: How to Make an Editor Happy Why the Best Social Media Begins Offline 4 Tips for Developing a Blog Comment Policy. G uess what? It’s not all about you. Anyone who has ever played on a team knows that. And shortstops know it best. This idea is the fabric of his or her nature. The great 1910 Chicago Cub infielders Evers and Chance would be nothing without their shortstop Tinkers. Innovate.
  • ENGAGE  |  TUESDAY, SEPTEMBER 6, 2011
    [Blog] Magazine ‘App’-titude
    It brings to mind a post another contributor to this blog, Scott Bolgiano , published here last spring. have to imagine he reads this blog. W hen CNN announced plans earlier last week to acquire Zite, an upstart creator of magazine apps for Apple’s iPad, it wasn’t exactly Earth-shattering news. The East Coast was still sweeping up after Irene. In the wake of a disaster that almost was, the acquisition caused nary a ripple in the blogosphere. Understandable. The announcement didn’t exactly blow the deck chairs off anybody’s front porch. But content creators should take heed.
  • DIGITAL DIVA  |  MONDAY, SEPTEMBER 8, 2014
    [Blog] Hello September
    You can read Emma’s blog post here  - she’s rocking that necklace! Click to the link to read the full blog post. How is it September already? This This week I’ve been mostly… Recovering from a Hen Weekend. The previous weekend was spent with some of my favourite people laughing, drinking, eating and then recovering in a spa. We started off the weekend with afternoon tea followed by a game of Mr & Mrs. Here’s what I settled on to wear that day… French Connection monochrome dress with some Manolos. Going ga-ga over Gema Jewellery. September
  • SOCIALNOMICS  |  THURSDAY, MAY 21, 2015
    [Blog] Buy Into Social Media When House Hunting
    When house hunting, you can turn to social media via: • Blogs – A number of blogs offer thorough information on old houses. Blogs are a good source because not only do you get expert advice, you also can find real feedback from the comment sections. You may come across a new favorite blog or website. Again, you may also find some new great blogs and other expert sources. Everyone has a different list when house hunting. Some want new and clean and modern, others love the charm and history of older homes. Use Social Media.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 3, 2010
    [Blog] 3 Ways Facebook is Killing Your Website | Social Media Marketing.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?
  • SOCIALNOMICS  |  THURSDAY, MAY 7, 2015
    [Blog] 6 Essential Facebook Marketing Do’s for B2B Marketers
    If you have a How-To tutorial, don’t forget to post videos on your Facebook just the way you would post them on your blog or website(this works great for makeup and beauty brands!). Facebook has an image. You know the young, immature, and un-professional ones. But that’s probably because Facebook was invented for the sole purpose of being a “social” network and initially used by the teens or young adults. Now, however, Facebook is growing up just like we do. It has turned into a proper marketing channel, i.e., through “pages” made for brands and companies. First look at the content.
  • ENGAGE  |  MONDAY, APRIL 23, 2012
    [Blog] Should Tweets be Eligible for Pulitzers?
    Often damn good. I’ve never been a big supporter of awards programs. I’ve expressed my disdain for our obsession with them on this blog. I ’m a sucker for a good meal. Living in Washington, D.C., such an affliction can be a recipe for financial ruin. Nary a day goes by without another restaurant from yet another up-and-coming, as-seen-on-TV celebrity chef. My girlfriend, bless her heart, keeps a running tab of all the places she can’t wait for me to spend my paycheck. But she could tell you what type of cocktails we had. And whether the server was on his game. Oh, and the crème brûlée?
  • GEOFF LIVINGSTON  |  TUESDAY, NOVEMBER 29, 2011
    [Blog] From Junk to Spam to Waste
    recent Digital Life survey in Great Britain revealed that corporate social media is generally a failure, with organizations “generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.” Lest we think the phenomena of bad marketing limits itself to direct marketing, perhaps I can share with you some of the many the horrible pitches PR “pros” email me everyday thinking they just might get on this blog. Image by diaper. First there was the proliferation of junk mail that citizens received in their post boxes.
  • DEVUMI  |  FRIDAY, OCTOBER 10, 2014
    [Blog] Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!
    As is the tradition here on the Devumi blog, my favorite current track on SoundCloud will be at the bottom. Include linking URLs to your SoundCloud from your website, blogs, in your artist bio for interviews, and anywhere else a link fits. appeared first on Devumi Blog. SoundCloud is the most exciting opportunity for musicians to increase their exposure, find new fans, and even get discovered. Getting more SoundCloud plays is not, however, as simple as uploading some tracks and letting the magic happen. They’ll be obvious once you have them done, but you can’t skip them!
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blog] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    ” This post was originally published on Webbiquity.com blog. One of the most powerful impacts of social media is the way it has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Those voices collectively shape the brand. This reality can be scary as hell for brands, but it also creates new opportunities.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 4, 2011
    [Blog] Build Your Business Smarter, Faster, Cheaper
    Tweet David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. Blogging Success Summit – 23 Tips From Blogging Top Dogs. Five Affordable Ways to Market Your Business (Resource Nation Blog). The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. first few seconds got messed up, hang in there with it). He’s an enthusiastic, sharp guy.
  • PROBLOGGER  |  SUNDAY, APRIL 28, 2013
    [Blog] Unlock the Power of Email To Grow Traffic and Profit: Melbourne ProBlogger Event
    Next month on 24 May we will be running a day long workshop in Melbourne for bloggers on the topic of using Email to grow traffic and build profitability to your blog. Over the last few years we’ve run an annual training event for bloggers that helps hundreds of bloggers to grow their blogs. These annual events have been for up to 300 bloggers at a time and are held over two days covering many aspects of blogging. Getting Subscribers to Take Action (how to get them to visit your blog and buy your products). Originally at: Blog Tips at ProBlogger.
  • STEPHEN P SMITH  |  MONDAY, AUGUST 8, 2011
    [Blog] Mark Steyn on the US Debt, and Other Warnings
    Peter Oborne at the Telegraph: In this grave crisis, the world’s leaders are terrifyingly out of their depth – Telegraph Blogs. Mad Debt – Mark Steyn – National Review Online. The fecklessness of Washington is an existential threat not only to the solvency of the republic but to the entire global order. If Ireland goes under, it’s lights out on Galway Bay. When America goes under, it drags the rest of the developed world down with it. When I go around the country saying stuff like this, a lot of folks agree. Forget about mid-century. military budget.
  • JEFF ESPOSITO  |  FRIDAY, MAY 24, 2013
    [Blog] Fear, Loathing and Shady Infographics
    Shady infographic practices: bloggers, protect yourselves – if you blog and get pitched infographics, you might want to read this post from Lani Rosales. Happy Memorial Day weekend everyone. Hope your week was a short as mine… This weekend I’ve got a bunch of running around from test driving a car or two to BBQs and bottling some beer for a competition… It will also be interesting to see 100 beers bottled on my counter. I am also pretty sure I have a chest cold settling in after sitting at humid and damp Fenway Park last night… at least the seats ruled.
  • DIGITAL DIVA  |  SUNDAY, NOVEMBER 23, 2014
    [Blog] Eating, drinking & watching
    Blog post happening on that soon. This week I feel like writing a bit more than usual. Sometimes I just post a few pics and don’t have much to say than “I’ve done this”… other times I babble on. This week, I’m babbling. Like a brook. (by the way, links open in a new window). Mostly Doing. We went to the launch of Cabana , a new Brazilian BBQ restaurant in the Trinity in Leeds. The food was REALLY good, so impressed. Rosie is fab with colour and I love seeing Anthony, he’s a man in demand and very busy now until Christmas. Love this girl. Not fun.
  • JUSTIN LEVY  |  FRIDAY, NOVEMBER 25, 2011
    [Blog] Developing Routines and Finding Time
    When I look at my blogs and see that I haven’t written in several months I let out a deep sigh. For example, I’m going to focus on writing for 15-30 minutes a few times per week.  I’m not making a lofty goal of writing a new post every day for multiple blogs. Making anything a routine is hard. This becomes harder as the demands on our time increase. And with increased demands on our time come increased stress to accomplish it all and it becomes easy for things to fall off of our plates, even when we have the best intentions. When possible, make small changes.
  • SOSHABLE  |  TUESDAY, OCTOBER 29, 2013
    [Blog] Google+ Has Big Bump in Monthly Active Users
    The post Google+ Has Big Bump in Monthly Active Users appeared first on Soshable | Social Media Blog. Google has been less forthcoming about their numbers ever since they were scrutinized and ridiculed the last time they made bold statements about users. This time, they are cautiously optimistic. They’re not going to have another “mission accomplished” moment. The numbers, for what they’re worth, are very encouraging. They moved beyond the 300 million monthly active user mark. Read More: USA Today. Google+ News Nugget Social Networks google google plus
  • FEVER BEE  |  MONDAY, MARCH 28, 2011
    [Blog] Curate And Increase Your Community's Expertise
    Seek out guest-posts on blogs for your top members to write. People join communities to learn. Your members are thirsty for knowledge - especially about your community's topic. Your community must provide that knowledge. You must raise the level of expertise your community has in that topic.    This is cyclical. Expertise attracts expertise. skiing community that has the members who can offer the best skiing tips will attract more skiers - with better tips. You need to start the cycle. You  You need to cultivate that expertise.  Seek out other experts.
  • YMARKETINGMATTERS  |  TUESDAY, DECEMBER 4, 2012
    [Blog] Taking Control of Your Facebook News Feed
    Read the full blog here. Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool. Yasmin.
  • LOUIS GRAY  |  TUESDAY, MARCH 1, 2011
    [Blog] Advisory News: MyLikes Raises $5.5M, Adds Mobile Apps
    Today, MyLikes unveiled a bundle of strong announcements that show the company continues to get significant traction, becoming the go to word of mouth recommendation service that lets people get paid through their streams, videos and blogs. About 10 months after the company gained seed funding from former Googlers and an advisory board (myself included), they have announced the raise of $5.5 million in Series A funding, led by Khosla Ventures. In addition, Gmail and FriendFeed founder Paul Buchheit is joining the company's board of directors. Big day. Combinator earlier this year.
  • SPIN SUCKS  |  WEDNESDAY, JULY 21, 2010
    [Blog] Creating Your Own Facebook Community
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. didn’t want to share it on my personal Facebook page, as most of my friends and family couldn’t care less.  I thought about Twitter, but I only check that once a day so the conversation would mostly stop after one or two tweets.  So I went searching. 
  • SOSHABLE  |  FRIDAY, OCTOBER 25, 2013
    [Blog] Understanding the Differences Between Adaptive and Responsive Website Design
    The post Understanding the Differences Between Adaptive and Responsive Website Design appeared first on Soshable | Social Media Blog. There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue definitively until June, 2012. Since then, many companies have been scrambling to convert to a responsive design. Responsive website design accomplishes the goal. Thankfully, we didn’t.
  • BRASS TACK THINKING  |  THURSDAY, JANUARY 26, 2012
    [Blog] The Great Irony of Social Velocity
    Maybe what we’re lacking isn’t so much the tolerance for crunchy conversations – a word that Justin has helped me endorse here – but rather the patience and discipline to have them in forums and situations that are longer than 140 characters, that aren’t defined by a witty repost to a blog comment. I had a brilliant conversation with Justin Kozuch last evening on Twitter. If you don’t know Justin , you should. Smart, introspective, determined to find more in all of this, just like I am. We need willingness to embrace discomfort, yes. stand by that.
  • JEFF KORHAN  |  THURSDAY, JANUARY 13, 2011
    [Blog] A Practical Small Business Use of 2D Codes
    If you want to learn more now, just use the Google search box on this blog - search for QR codes and you'll find several articles on this topic. After one of my presentations this week to the travel and hospitality industry I was asked for more information on how QR codes work. More specifically, how can small businesses use them to bring in more business and increase profitability? This post is my response. This afternoon my mailbox had the usual armload of catalogs that I typically toss into the recycle bin before I step back into my office. MS tags presently have an advantage.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 10, 2014
    [Blog] From MAGNET: Innovate or Die
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission i s to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. Innovate or Die: How Thermotion Moved Forward. Thermotion, LLC found themselves at a stalled point of growth and needed some major innovation for the development of their Thermo-Magnetic Actuators. military. Click here to read the original post.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 30, 2012
    [Blog] 46 Travel Tools to Optimize Your Next Vacation
    46 Travel Tools to Optimize Your Next Vacation is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Let the games begin. Happiness Factor. Did you know taking a break from it all actually benefits your psychological health? In the study, the effect of vacation anticipation boosted happiness for eight weeks. So Many Apps, So Little Time. Visualize. Web, iPhone, Android).
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Blog] This Week in Social Media – 4/3/2013
    Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Still, Facebook dominates in this space. We're not alone out there. Big Data is not a cure-all.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blog] Remaining Professional with Social Media
    Especially since social media and blogging are instantly available and free; this presents an ideal option for companies to facilitate people, who could become future customers in a mere effortless fashion. At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.
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