CONVINCE & CONVERT | SATURDAY, NOVEMBER 16, 2013
[Blog] 5 Reasons You Need to Give Away The Recipe For Your Secret Sauce
“Why would we write a blog that explains how we do things? 'Photo from www.hungryhappenings.com. Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Then our competitors will know our what we know, or our customers won’t need to hire us,” they say. All the time.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 1, 2010
[Blog] “Social Business” Can’t Replace Product Marketing Skills
At the behest of the queen of successful blogging Liz Strauss , this write-up discusses core business skills — specifically those of product marketing — and how they cannot be replaced with social media savoir faire. Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media articles, the real takeaway was social media doesn’t replace business skills. Perhaps a recent example can illustrate the point.
TWIST IMAGE | TUESDAY, APRIL 2, 2013
[Blog] Do Robots Make Better Marketers Than Humans?
" Through blogs, podcasts, Twitter , Facebook, YouTube , Pinterest and whatever channel you care to think of, brands could connect with consumers and engage them in these conversations and meaningful relationships. On the other side, we have content marketing and native advertising, which is driven by content, sharing, the social channels and more to create a reaction that would be similar to a blog post or a YouTube video going viral. It turns out that human beings are making advertising more complicated than ever before. It isn't. Google is not alone. or even a human being.
JEFF KORHAN | THURSDAY, JANUARY 27, 2011
[Blog] What Your Business Needs to Know About Social Graphs
This is accomplished through the Facebook API, which is a digital handshake that connects your Facebook identity, connections and content with Facebook pages and outside websites and blogs. Are you familiar with the term social graph ? Can Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web? Here's how - from my article that was earlier published at Social Media Examine r, where I am a frequent guest blogger. This will significantly help you be fully prepared when new web technologies are launched.
PROBLOGGER | FRIDAY, OCTOBER 19, 2012
[Blog] Highlights from ProBlogger Event 2012
started my keynote on Friday by telling the audience about my early experiences as a blogger – including the story of my now defunct printer blog (which I had no passion for… and as a result couldn’t sustain it)! think the attendees appreciated hearing from people at different levels of success in their blog. We also heard from bloggers who had enjoyed a lot of success within 2-3 years of starting their blog. Maybe people tweeted their own suggestions and followed up with blog posts: Bloggie Wednesdays: 50 Things I Learned At the Problogger Event.
FEVER BEE | TUESDAY, AUGUST 21, 2012
[Blog] Designing The Perfect Newcomer To Regular Journey
Identify people that have taken actions in the past ( such as blogging, tweeting, participating in comments of blogs, linkedin, facebook groups ) that have shown they have an above level of interest in the topic. Perhaps the biggest benefit of using your own platform is you get to control the journey from newcomer to regular participant. Facebook, Twitter, white-label software, and even many enterprise platforms don't let you do this. We've covered this before , but let's try to present it as the 'ideal' journey for a newcomer. --.
PROBLOGGER | MONDAY, MARCH 11, 2013
[Blog] 11 Tips to Breaking Bloggers Block Through Solving Reader Problems
Recently I was speaking with a blogger of a ‘ how to ‘ type blog who told me that he’d been struggling over the last few weeks with coming up with things to write about. It’s not rocket science but almost every time I sit down to write any blog post on my blogs I start off by identifying a problem that I or my readers have and then try to write a post that solves that problem. In my ‘ 31 Days to Build a Better Blog’ eBook Day 16 is all about solving a readers problem and in it I share 7 ways to identify these problems.
TWIST IMAGE | MONDAY, DECEMBER 26, 2011
[Blog] The Paradox Of Leadership
In that last Blog post, Craig Peters ends his thoughts with, "My advice: Calm down. When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? It's also easy to be an armchair quarterback. Chris Brogan just launched his latest business book, Google+ For Business - How Google's Social Network Changes Everything. Let the slightly significant something be absorbed by both the marketplace and the marketplace of ideas.
TWIST IMAGE | SUNDAY, NOVEMBER 28, 2010
[Blog] Podcasting About Podcasting With Neville Hobson
This past week, I wrote a Blog post titled, The Selfish Art of Podcasting. blogging. Episode #230 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Well, if there's one episode that I can point to as an example of that kind of selfishness, this one would be it. While visiting London for less than 24-hours a few weeks back, I was thrilled to finally meet Neville Hobson in person for breakfast. I've been connected to Neville for almost six years now, but we've never met in our "protein forms" (as I like to call it). facebook.
WRITTENT BLOG | THURSDAY, OCTOBER 3, 2013
[Blog] Google Hummingbird Search Algorithm: Challenge Accepted
The search algorithm draws from all of these factors to provide answers to questions – social signals affect perceived authority of content, and it’s become pretty hard to do effective SEO without Facebook or a blog. The post Google Hummingbird Search Algorithm: Challenge Accepted appeared first on Writtent.com: Internet Marketing Blog. ' Have you heard about Google’s 15 th birthday present to itself? Last week, the world’s undisputed search giant rolled out an all-new search algorithm, dubbed Hummingbird because “it’s fast and light”. Google Hummingbird’s Features.
JACOB MORGAN | MONDAY, JUNE 14, 2010
[Blog] Introducing the New Chess Media Group!
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! If you recall, our previous site looked pretty much like a blog. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. So what does this site new mean? Making E2.0
SOSHABLE | FRIDAY, JUNE 29, 2012
[Blog] Top 7 SEO Tips for Small Businesses
You can include weekly blogs and community activities which can help you keep the audience engaged on your site. Starting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. Also, it is very common to find poorly managed SEO (Search Engine Optimization) campaigns in small businesses. However business owners should also keep these things in mind for their SEO campaigns. Know your audience. The right keywords.
SOSHABLE | FRIDAY, DECEMBER 16, 2011
[Blog] Twitter: The New Résumé
Bundy’s micro-blog expertise recently presented the graduate student with new and exciting way to share news. Former Student Government President at the College of Charleston Ross Kressel faced criticism from several blogs and news organizations after his inappropriate tweets surfaced from the account @CofCPolitico. A graduate student at the College of Charleston with a Bachelor of Arts degree in Public Relations from the University of South Carolina was denied a social media internship with Rawle Murdy, a marketing communications firm in downtown Charleston. You do.”.
LOUIS GRAY | SUNDAY, DECEMBER 5, 2010
[Blog] Real Valley Stories: My First Interview for My First Job
Editor's Note: Very often, I think much of the personal history that used to consume much of blogging is being lost with less personal updates on companies and trends. am hoping to launch and sustain a regular series called "Real Valley Stories" that discusses my own experiences with work, social and business. This is the first. Your feedback is absolutely appreciated. At the time, I didn't know what direction my career would take - though I had some good ideas. It being 1998, with the dotcom boom accelerating, that's what gained traction. His ominous answer, "Are you walking or driving?"
SOCIALNOMICS | FRIDAY, SEPTEMBER 6, 2013
[Blog] Employers Can Be More Social When Looking for Help
You can post the job opening to your Facebook, Twitter, LinkedIn and blog, have friends ‘share’ the posting to their social media sites to get your ad in front of even more potential candidates and even search for the candidate yourself on sites such as LinkedIn. 'Did you know that 92% of employers use social media to hire employees (according to a survey by Jobvite ? The most popular social media tool is Facebook, followed by Twitter as a close second. Using social media to look for qualified candidates is quick, easy and almost always free. Why social media? Photo credit: luc.edu.
SOCIALNOMICS | WEDNESDAY, AUGUST 21, 2013
[Blog] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
bad review, critical blog post, unflattering link or an out of control rant from an ex-employee which shows on the first page of Google search results can have devastating effects for a business, as this can cause click-through rates to plummet and business sales to drop and can often affect search results for years to come. 'Reputation management is a hot topic at the moment as recent articles covered by the Guardian and the Telegraph highlight the importance of controlling business and individual’s online reputation. Digital Footprint Google Search Engine Online Reputation Managemen
SOCIALNOMICS | TUESDAY, JANUARY 8, 2013
[Blog] Is Your Online Reputation Getting Too Social?
In order to do this, make sure you are pumping out plenty of good content in the form of blog postings, customer testimonials, images and videos, press releases and more. As you cross things off your calendar in 2013 that concern your small business, where does making sure your online reputation is secure rank? Unfortunately, too many small business heads don’t take the time to Google their individual and company names, leaving things to chance as to whether there is negative information floating around on the Internet about them. Several of the recommended steps include: 1.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 19, 2013
[Blog] How to Outsource Your Way to Better Content
If you’re on this blog reading this post, that means you are in all likelihood a content creator or marketer, or a social media strategist/director. Determine the outside source that can give you the necessary knowledge to improve your skill set in that particular area—it might be a consultant, a webinar, a book, a series of blog posts, etc. He blogs on entrepreneurship, personal growth, and more at TheRobertD.com. I was going to bed crying and waking up vomiting. was putting in 80-hour week after 80-hour week and still not getting it all done. Start thinking differently.
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 3, 2013
[Blog] 5 Marketing Tips for Your Career
If you want to start a blog, make sure that you are posting consistently. You can follow thought leaders on LinkedIn, subscribe to their blogs, and read their books. 'Image via BigStockPhoto.com. Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out there, no one will do it for you and you will miss opportunities.
WEBBIQUITY SMM | MONDAY, AUGUST 1, 2011
[Blog] Business Lessons from the Woodtick Theater
That depends on the type of business you’ve got, but a few tactics include producing an email newsletter that’s worthy of forwarding, including social sharing buttons on your blog and website, being active in social media, having a presence on review sites like Yelp (if applicable), or even developing a formal referral program with discounts or other incentives. A few weeks back, I had a chance to get away for a few days “up nort as Minnesotans say, for some fishing and relaxing with the family. It’s always been profitable. So how do they do it?
ACIDLABS | THURSDAY, DECEMBER 10, 2009
[Blog] Much promise, many miles to travel — my thoughts on the Government.
It’s also more than a touch humorous that the report from Australia’s leading financial newspaper, the Australian Financial Review , had to be copy-pasted into a post at the Taskforce blog because of the AFR’s ridiculous and reader-unfriendly paywall. Reply Peter Timmins December 11, 2009 at 11:40 am If you haven’t seen it my blog [link] has plenty about FOI reform and related issues. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration.
DREW'S MARKETING MINUTE | MONDAY, JUNE 6, 2011
[Blog] Do you have a crisis communications plan?
Be prepared: In today’s 24/7 world with continuous news channels, blogs, Twitter and other on demand media sources – you can’t afford not to be ready long before disaster strikes. …You need a crisis communications plan. If you own your business, you probably have all kinds of insurance. You’ve protected your building, your equipment and depending on your field, you might have errors and omissions, liability or other insurances as well. But 95% of you are missing one of the most vital insurances of all. This safety net could literally prevent the ruin of your organization.
DREW'S MARKETING MINUTE | THURSDAY, DECEMBER 2, 2010
[Blog] 2011 trends (part 1 of 4)
Rather than try and shove all 11 into a single blog post, I'm going to break them up into bite-sized posts and dig in that way over the next few days. Our friends at trendwatching.com spend all day, every day, tracking, watching and anticipating trends that will impact us as consumers, as business leaders/owners and certainly as marketing professionals. They just released their top 11 consumer trends for 2011. Easier to digest! I've added a question or two after each trend -- to get you thinking about how you could capitalize on it. 2. 3. Trends
ENGAGE | WEDNESDAY, OCTOBER 16, 2013
[Blog] 6 Ways to Interview Like a Champ
If you create content for a living—whether you’re writing short blog posts, interviewing for video or crafting longform narratives—you have to know how to talk to people. 'Without people willing to share their stories, there would be no storytelling. Compelling stories start with open, honest interviews. More important, you have to know how to get them to talk to you. m not claiming to be Jon Stewart or Charlie Rose, but I’ve interviewed enough people over the years that I’ve lost count. Here are a few tricks I’ve learned along the way. Introduce yourself. Talk small. Do your homework.
ENGAGE | TUESDAY, NOVEMBER 22, 2011
[Blog] A Magazine is Not a Broken iPad (No Matter What Your Baby Says)
But what my son does beyond print—skating chats, watching streaming video of Cali skaters and checking out related photo blogs on his smart phone—is what makes him a typical media consumer, circa 2015. H omer Simpson understands children. Well, his children. All right, maybe just Maggie because she rarely speaks. But he knows enough about the relative predictability of kids to have once uttered, “You couldn’t fool your mother on the foolingest day of your life if you had an electrified fooling machine.” Bravo, Homer. The images don’t move! Swiping only produces a crumpled page! Amazing!
TWIST IMAGE | TUESDAY, APRIL 17, 2012
[Blog] Sharing Is Caring (And Selling)
When a corporate blogs lack attention or a corporate Twitter feed is not engaging for its followers, more often than not, it's because the corporation is not approaching these media with a sharing attitude. corporate blog. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Can you make money sharing? I'll be back." Share.
WEB METRICS GURU | FRIDAY, SEPTEMBER 2, 2011
[Blog] Social Media Analytics #1 Market Research Book on Amazon Kindle Store and other annoucements
Another said the book was on her bookshelf, as a reference book that she would consult often – but that it was a little academically dry ( that’s new for me , just shows how subjective and relative attributes are – many people think my blogging is anything but dry, others, think my writing is dry – it’s all how you want to look at it – what your perspective is). Well, at least for the next hour or so… my book, Social Media Analytics is the # 1 Market Research (Research Marketing) book on Amazon Kindle. More details shortly.
WEB METRICS GURU | SUNDAY, JUNE 27, 2010
[Blog] Web Journal – Weekend Developments – Cookie Values
To end this post – Marketing Pilgrim talks about Cup of Joe: Those Who Can’t Blog, Make Infographics such a. A couple of things cropped up over the last day including a New U.S. Federal Policy on Web Measurement and Customization that I heard about from the Web Analytics Message Board on Yahoo! Yesterday, OMB announced new U.S. Government policies on “Web Measurement and Customization , rescinding the long-standing prohibition on persistent cookies on Federal web sites. The permission to go forward and retain cookie data is being balanced by privacy concerns.
SOSHABLE | TUESDAY, JANUARY 11, 2011
[Blog] Reddit vs Digg: A Case Study
Websites, even tech blogs, have stopped paying attention to them. We’ve been planning on this story for a while but it’s been challenging finding a piece of content that fit the criteria. It needed to be very close to being equally popular on both Digg and Reddit, plus we needed the site owner to be willing to share their analytics data with us. Thanks to our friends at Techi , we found a case study story. Let’s take a look: The Numbers. As you can see, they had the same title and both were submitted to the Politics section. The Circumstances. The Results. Will they?
LOUIS GRAY | TUESDAY, AUGUST 30, 2011
[Blog] Path.To Debuts for Meaningful Career Endorsements
hopes that its endorsement structure and leaderboards will surface the best and most qualified people at every skill, from product management to blogging. Like Zerply, Path.to starts with the new user pulling in their data from an previously-created profile elsewhere on the Web, and then prompts you to fill out the missing gaps in your profile to better tell the story in the way that you want it to be told, with as much information or as little as you like. Rather than simply listing the places you've worked and the titles you've held at various points in your career, Path.to My Path.To
CHRIS BROGAN | MONDAY, JANUARY 3, 2011
[Blog] Public Relations for 2011- Small Bites
I’m not a public relations professional, but lots of PR people read this blog for ideas on how social software and social networks are changing the business. Technical skills beyond learning how to put up a blog post are a must. want to offer some thoughts for 2011: small bites but a larger meal. Let’s get into it. Platform Fatigue is Upon Us. We don’t want to update our status on FB/Twitter/Foursquare/LinkedIn/ThirdTribe/OWN/etc. We want to connect on maybe two or three networks tops. The PR company will maintain the space. It’s theirs. Small bites.
EMEDIAVITALS.COM | WEDNESDAY, OCTOBER 20, 2010
[Blog] Are we seeing a shift in the quality-vs.-quantity content debate?
Blog Tips for improving iPad usability Blog Researcher predicts iPad will reign over tablet ma. ™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Rob ORegans Blog Are we seeing a shift in the quality-vs.-quantity eMedia Vitals eMedia Jobs Article The next step: monetizing mobile inside and outsid. quantity content debate?
DANNY BROWN | TUESDAY, JULY 20, 2010
[Blog] Why I'm Loving BlogOnCloud9 - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving BlogOnCloud9 July 20, 2010 22 voices share yours! One of the blogs I read a lot is that of Mark Jaquith, and he had a post about WordPress and how certain hosts weren’t really set up for it (and I’m not saying this is the case with Hostgator, just to be clear). One-to-one support and forum support for all WordPress questions (not just your blog). Step up the search for a new web host. Cheers! John New!
STAY N' ALIVE | MONDAY, MARCH 21, 2011
[Blog] The HB477 Working Group and Making Utah a Little More Open
will be blogging along the way. The press release just went out. I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. I'll be among other notables such as Phil Windley (CTO, co-founder of Kynetx and former Utah State CTO, founder, Internet Identity Workshop ), who are all experts in this field of open standards and technologies. This is a great move for the state of Utah. Facebook's core focus, and value, is surrounding privacy. Yes, I'm happy to share.). automate my privacy. intend to eat my own dog food.
SOSHABLE | FRIDAY, APRIL 5, 2013
[Blog] Reddit for Writing
Original post about Reddit Writing can be found on Wikimotive’s blog titled, “ Writing Reddit.” 'In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. For some of us, this hasn’t been much of a chore. We delight in putting our thoughts down on the page and sending them out for (a very, very small portion of) the world to read. Other marketers aren’t such big fans. How do you find inspiration? So where do I go? Have you heard of Reddit?
PROBLOGGER | FRIDAY, NOVEMBER 26, 2010
[Blog] Inspiration vs. Obligation: the Great Creativity Debate
Should you force yourself at your blogging, even when you don’t feel the inspiration, or wait patiently for the muse to visit, hopefully before you lose your readers through neglect? After all, blogging is about content, right? As you’re beginning, and getting a feel for either blogging itself, or your topic in particular, you might do well to try to write multiple posts at those times when inspiration strikes. This approach really comes into its own as your blog becomes a longer term project. Post from: ProBlogger Blog Tips. Well, which is it?
CONVINCE & CONVERT | WEDNESDAY, AUGUST 8, 2012
[Blog] KLM’s Social Flight of Fancy
We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. The blog post series itself is an amazing read and follows a similar storyline that resonates with many in the industry. Read all about their detailed social strategy in parts 1 (history), 2 (the operations, Social Media Hub), 3 (campaigns) and 4 (strategy) on their blog. It’s a common refrain. For example, take their Meet & Seat campaign.
SPIN SUCKS | THURSDAY, SEPTEMBER 30, 2010
[Blog] Five Ways to Rule the World
His unique lens on the world regularly inspires the work that she does at her blog, Escaping Mediocrity. Guest post by The Young Turk. Additional editing and amplification by his mom, Sarah Robinson. note from the author’s mother: My son, The Young Turk, is all about ruling the world. It is one of the many reasons Gini Dietrich thinks he is awesome. So when we were asked to write a guest post for Spin Sucks, I asked the YT for the top five strategies he would share with those who also aspire to world domination. Sarah Robinson, otherwise known as The Young Turk’s Mom. Or three.
SPIN SUCKS | TUESDAY, SEPTEMBER 21, 2010
[Blog] Laughing to the Bank: Stand-Up Comedy Helps Win More Clients
He can also be found blogging at www.RepManBlog.com and performing professionally as a comedian at the New York Comedy Club. Guest post by Steve Cody , co-founder and managing partner of Peppercom. This may sound crazy, but stand-up comedy has helped win more clients for my business. Humor is a powerful differentiator in life. Think about it. You choose your friends, business “buddies,” and significant other based upon how much you like them. stumbled across this revelation five years ago while suffering through an endless PR industry awards dinner. How cool, I thought. That’s no joke.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 11, 2010
[Blog] It’s More About the Social Than It Is About the Media
When you consider the amount of time we spend tweeting, updating status, checking in, watching YouTube videos, reading blogs, reviewing on Yelp and all the rest, the natural question (and one that will asked by interplanetary visitors, ultimately) becomes “Don’t we have anything better to do? Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the most important “logy.
VIPER CHILL | THURSDAY, MARCH 18, 2010
[Blog] Backstage Pass: How I Do What I Do
spend most of my time helping other people make money online; mostly through this blog. could call myself a blogger but that suggests I make my living through blogging. To me, a blog is simply the medium I use to share my value. Writing If you’re new here you might not notice that I write around 5,000 words per week for this blog. If you’re writing your blog for everybody then you’re writing it nobody. don’t rely on this site for any form of income and this blog has no schedule so I don’t feel pressured to meet deadlines.
FEVER BEE | WEDNESDAY, FEBRUARY 1, 2012
[Blog] How To Build An Online Community: The Ultimate List Of Resources (2012)
Blogs. This is a collection of my favourite and most popular posts from the last five years. It should give you a great overview about both the strategy and the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities. Building An Online Community: How You Start With 0 Members. How Do You Build An Online Community? Contrary Truths About Online Communities. Don’t Start A Community For Any Of These Reasons. Basics Community Building Principles. What Is An Online Community?
PROBLOGGER | WEDNESDAY, JUNE 25, 2014
[Blog] How to Plan an Editorial Calendar: Webinar
Originally at: Blog Tips at ProBlogger. 'Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of? In this webinar (available in full on ProBlogger.com ), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting. You don’t want to miss it! How to Plan an Editorial Calendar: Webinar.
GEOFF LIVINGSTON | WEDNESDAY, MAY 19, 2010
[Blog] Meme: Ways to Increase Your Twitter Following Ethically
In that vein, we have blogged this publicly, and I would like to invite Ike Pigott , Lauren Vargas , John Haydon , Allyson Kapin , Shashi Bellamkonda and Shonali Burke to continue the conversation. Ways to Increase Your Twitter Following Ethically is an interesting title in its own right, because there are so many people seeking to create huge followings on Twitter. Many have been decried for questionable methods. Doing so in a manner that’s community oriented and not spam-like is at the heart of the social media ethos. Zoetica) is a conversation starter on how to do that. link].
CONVINCE & CONVERT | THURSDAY, DECEMBER 26, 2013
[Blog] Is Twitter Crossing the Line Between Useful and Creepy
Image via Wall Street Journal blog. 'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This a Feature or a Freak-Out? Note that users can opt-out of this feature (which is still in the testing phase), the same way that Twitter members can choose to not pass geographic data along with their tweets. But is Nearby a plus or a minus? see two scenarios where Twitter Nearby could be useful. Or maybe I’m just a bad friend. It will.
SOSHABLE | WEDNESDAY, JANUARY 1, 2014
[Blog] The Social Media Resolution
Read some blog posts. 'Let’s keep this one short and sweet. If you run a business, you fall into one of four categories: Those who are using social media and seeing mixed or minimal results. Those who have used social media in the past and stopped because they saw mixed or minimal results. Those who have never really bought into social media. Those who are killing it on social media. Despite the vast nature of social media, there is still a finite amount of room on news feeds, Twitter streams, and other visible portions of social media for businesses. It became less okay in 2013.
ADAM SHERK | FRIDAY, MARCH 12, 2010
[Blog] Video Interview: Rupert Murdoch He Don't Like Search So Much
Related posts: Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards Borrowing Content Was Happening Long Before Blogging Do Google’s Expanded Domain Results Apply to News and Video Listings? Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.
CONVINCE & CONVERT | FRIDAY, APRIL 25, 2014
[Blog] How to Create a Thriving B2B Advocacy Community
This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. “We brief them before all of our product releases and we’d like them to blog and talk about the products as well.” 'Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. ” Nick’s grandmother doesn’t want to be left out.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 10, 2011
[Blog] 2010 Highlights of the State of Social Media for Business
Companies are focusing their energies on Facebook, Twitter, LinkedIn, YouTube and blogs. Social media is beginning to make an impact on businesses, and a friend of mine, Michael Gass , shared with me a recent study by SmartBrief that recently surveyed 6,000 of their readers on how they use social media in a business environment. The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges. . The concentration on “the big 5” hints at companies being able to find their customers on these sites. data cuts.
KIKOLANI | THURSDAY, NOVEMBER 25, 2010
[Blog] What Are You Thankful For?
Although Thanksgiving is not an international holiday, I think it is one during which everyone can celebrate the spirit of thankfulness in three easy ways that is applicable to your personal and blogging lives. Share your thankfulness by email, in a blog post, via Twitter, on Facebook walls, and so on. chance at Blog World to connect with some awesome people that I had only known online before. The BEST blogging community to engage with in the comments, on social media, via IM, and by email. Tags: Blog Updates What Are You Thankful For. What am I Thankful For?
SPIN SUCKS | TUESDAY, AUGUST 10, 2010
[Blog] The Reality of 'Careful What You Wish For'
Get Involved Locally with HAPPO Social Media Boundaries Blogging Tips: How to Promote and Publicize How Much Time Should I Spend On Social Media? 17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. The Ascent Getting the go-ahead on a new initiative is exciting! The biggest is that your “real” job doesn’t go away.
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 26, 2011
[Blog] Optimizing Twitter For Paper.li
today you send out a tweet that includes a teaser line containing a specific keyword phrase and a link to a blog post at Small Business Mavericks. And here’s a hint: They don’t even have to be on your blog! Have you heard of Paper.li ? It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news one prints isn’t original content. Despite that weakness, however, it’s becoming very popular. What Paper.li It works something like this. At 8:00 a.m. At 9:00 a.m. today a specific Paper.li Paper.li
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 10, 2011
[Blog] 5 Immediate Ways To Improve Your SEO
About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor Your Title/Meta Tags – If all of your Title and Meta tags are the same, then you’ve lost the SEO war. Tailor the tags on every page. Are you using title attributes?
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 11, 2011
[Blog] Small Business Marketing For $600/Year
About Us What’s a Maverick? Most of the tips are right on target. Unfortunately, I can’t vouch for all of the resources recommended or I might be more bold than that. The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial. We covered most aspects of getting started and ongoing tracking here, with a total 12/mo cost of less than $600! Don’t be snookered.
SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 15, 2011
[Blog] Facebook Changes Page Layout Features | Small Business Mavericks
About Us What’s a Maverick? Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. The downside is it will likely lead to more page spam, but that downside notwithstanding, the positives are a lot better. You had to actively promote those pages.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 28, 2011
[Blog] Is 'Like' The New Share?
About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what? Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. When users Liked your content all that happened was a link to your article appeared on their Facebook walls, but those links often got lost in the shuffle. This can only grow in number.
SMALL BUSINESS MAVERICKS | SUNDAY, MARCH 13, 2011
[Blog] The New Gamer, Women 25-44 | Small Business Mavericks
About Us What’s a Maverick? » The New Gamer, Women 25-44 Do you have a 40-year-old mom? Are you a 40-year-old mom? If so, you’re the new gamer according to this article by WebProNews. Social gaming is all the rage and it isn’t teenage boys that are playing. It’s their mothers. So why should you care? Well, unless you’re one of them, you might want to figure out how to use Zynga games to market to them. Last year, it was Farmville. This year, evidently, it is Cityville. Take a play out of the playbook of Bing, the search engine. 55% overall are women. Are you savvy?
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 19, 2011
[Blog] Get Your Own YouTube Channel | Small Business Mavericks
About Us What’s a Maverick? Are You Getting Bad Real Estate SEO Advice? » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. Really. I’m not making it up. And what makes YouTube such a powerful marketing tool is that you can virtually have your own YouTube channel, sort of like your own TV channel – except, it’s free. All you have to do is set up a YouTube account and start producing and uploading videos. OK, it’s a little more complicated than that. Some channels have thousands of viewers every day.
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 22, 2011
[Blog] Q&A Sites And Competitive Intelligence | Small Business Mavericks
About Us What’s a Maverick? How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. But I haven’t discussed them in relation to using them for competitive research. They are actually quite valuable for that type of information gathering. If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 25, 2011
[Blog] Facebook Is Entering The Q&A Market | Small Business Mavericks
About Us What’s a Maverick? Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. People would update their status with a question, and their friends would answer in the comments. We saw this and began thinking about how we could make this interaction more useful. Let’s see if I’ve got this. Brilliant! Is that a benefit?
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 29, 2011
[Blog] Can You Be Too Personal?
About Us What’s a Maverick? Current Internet Marketing Trends With Staying Power » Can You Be Too Personal? Online marketers have been saying for a long time that if you include personal messages in your social media, then you’ll be received a lot better by your audience. In other words, don’t be such a fuddy duddy. Business isn’t all ones and zeros. All you have to do to prove this point is to try it. Post a few personal messages for your Twitter and Facebook followers and see what happens. But, be careful. You can go too far. After all, it’s still business.
SMALL BUSINESS MAVERICKS | SATURDAY, APRIL 2, 2011
[Blog] The Human Side Of Local Search
About Us What’s a Maverick? » The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. His premise is interesting and it leaves me wondering. He says that Bing can lead in local search by being the “anti-Google. I was particularly struck by this paragraph: So spend the money you have wisely by investing in the human side of the Internet. Hire people to be city managers. Let them earn the right to hire more sales people and be entrepreneurial in their market but with the backing of a Goliath like Microsoft.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 8, 2011
[Blog] Should You Use A Ghost Twitterer?
About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). Here are some things to think about: Would your audience be terribly upset if they found out that you were using a ghost Twitterer? Do you have a strategy?
SMALL BUSINESS MAVERICKS | FRIDAY, MAY 6, 2011
[Blog] Time To Measure Page Load Speed | Small Business Mavericks
About Us What’s a Maverick? It is almost near consensus that Google finds page load speed important. recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. If so, figure out a way to speed up your website’s load time. Does geography play a role in load time?
PROBLOGGER | WEDNESDAY, JUNE 1, 2011
[Blog] Is Twitter a Waste of Time?
The Flowtown blog recommends posting tweets every few hours, not every few minutes, and planning promotions a few weeks out with videos and other links. Originally at: Blog Tips at ProBlogger. This guest post is by Dona Collins of CreditLoan.com. For anyone starting a revolution, or a business, Twitter can be a success. For the rest of the world, it can be a waste of time that doesn’t get the message out to people they want to reach. And for some, it’s no more a bunch of nonsense limited to 140 characters—as this infographic shows. Is Twitter a Waste of Time?
BRASS TACK THINKING | FRIDAY, SEPTEMBER 17, 2010
[Blog] A Chaos Theory for Change
SuzanneVara blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives A Chaos Theory for Change September 17, 2010 | by Tamsen McMahon View Comments Sometimes, when you want to make a change, you don’t know where to start. Not knowing can mean never starting—and no change.
BRASS TACK THINKING | SATURDAY, AUGUST 30, 2014
[Blog] How I Balance Personal and Professional Online Today
Blogging. maintain a few different blogs, which I know isn’t feasible for most people. But since my departure in July, I’ve revived the blog here to focus on my professional perspectives on life online, digital communication, and online marketing. This is the blog you’ll see me share most often in my social streams as I believe it’s the one that’s most in line with what the majority of my community wants to read and see. Wherever I am professionally, I always contribute to blogs there. Earlier if you count much more nerdy things.
TWIST IMAGE | TUESDAY, JANUARY 18, 2011
[Blog] What You Always Need To Remember About The Internet
There are countless groups of people trying to fight everything I've Blogged about above. Your information is not (really) yours. and it's everywhere. The news last week was littered (once again) with WikiLeaks. In an attempt to figure out exactly what Julian Assange and his team knows (and where they are getting their leaks from), the U.S. While the mass media outcry is focused on journalism and their ability to keep their sources secret, these issues also highlight the challenge that faces many individuals and brands when it comes to the online channels. It's a business. for anything.
LOUIS GRAY | MONDAY, NOVEMBER 8, 2010
[Blog] RockMelt's Social Hooks Put Users In Control Of Invite Flow
You often see a flurry of posts on blogs or Twitter , or pings via e-mail that amount to "Who wants into Service X? Capping initial access to one's service has long proven to be one of the most successful ways to drive buzz around the product. Today's launch of RockMelt is an interesting tweak on the old model, and a first test of the browser's real integration with Facebook as your social engine. It is not too uncommon for users who gain early access to a product to have a limited number of invites to pass to their friends. have 10 invites!" Should I reward close friends? Family?
FRESHNETWORKS | WEDNESDAY, NOVEMBER 5, 2014
[Blog] Marketers embracing the world of wearable tech
Over the past few weeks we’ve discussed the rise of wearable tech on the blog, in particular the Apple Watch. 'There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Global retail revenue from smart wearable devices is estimated to reach over $13bn by 2016 and over $52bn by 2019, according to Juniper.
FEVER BEE | MONDAY, DECEMBER 19, 2011
[Blog] The Notification Cycle
It might be Facebook, CNN News, a few blogs and a community site. If you've made your first post in a community, when will you visit the site again? After one hour? Five hours? few days? It's quite likely you will forget and never return. It takes time for visiting a community to become a habit. There are a tiny number of websites we visit every day. You have to force your community into that list. The notifications cycle plays a key role in achieving this. People are notified by e-mail (not through the platform!) Keep them short.
SOCIALNOMICS | FRIDAY, AUGUST 29, 2014
[Blog] Hospitals Operating with a More Social Approach
Hospitals are even getting into the blogging field. 'When many of us think of social media, we think of teenagers sending pictures and snarky remarks, or middle-aged women planning high school reunions and sharing their kids’ latest achievements. However, there is much more to it. Most businesses these days would be at a loss without social media; it’s a huge marketing facet and one that opens a great informative forum. Even hospitals are deep into social media and seeing important benefits from its use. How and why are they using it? Hospitals use social media to form connections.
PROBLOGGER | TUESDAY, MAY 3, 2011
[Blog] Is Blogger Copyright Dead?
If you’re reading this blog post anywhere other than ProBlogger.com, you’re reading an illegal rip of the original. Content scraping—by automated programs that pull entire posts from your blog for republishing elsewhere—and autoblogging—where sites regurgitate whole articles from your RSS feed on their pages—are the most common content ripping practices. Image by stock.xchng user Spiders As an old-skool content creator, I’ve been astonished at the things I’ve heard and read in recent months on this topic, particularly among the blogging community.
CREATIVE RAMBLINGS | WEDNESDAY, JUNE 22, 2011
[Blog] How to attract more visitors to your website
How do you measure the success of a blog or a Website? By the number of visitors it receives. Traffic is essential to the survival of a site. So, what are easy and efficient ways to get it? Provide Quality Content “Quality over quantity” is a motto that should be in every Website owner’s mind. To read more, please click on the title of the article. Social Media advice increase traffic traffic advice traffic tips website
STEPHEN P SMITH | SUNDAY, APRIL 1, 2012
[Blog] What Clients Say About Us
The first is a review of the Weekly Letters from Todd Jordan: I’ve been receiving the newsletter a few months now and each is more than just a blog post in email. A couple of nice reviews came in over the weekend and I wanted to share them with you. Stephen starts with real world touch points; context is everything here. In one instance he tells us how clients new to social media use with old school marketing approach then walks us and them to a more accurate model. Sound bites. It’s easy to toss out a few sound bites in an email. Creating a newsletter needs more than that. Good value.
IT'S JOSIP NOT JOSEPH | THURSDAY, AUGUST 12, 2010
[Blog] How We Must Mobile Market To Millennials [PODCAST]
Home It’s Josip Archives Let’s Talk The Word on the Web How We Must Mobile Market To Millennials [PODCAST] Written on August 12, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save If the title of today’s article seems similar that’s because it is. Last week I wrote an article by the of title, “ Why and How You Should Be Mobile Marketing to Millennials. And since that point last week, I’ve been receiving some pretty good buzz and feedback. The resulting impact was, well, cool. Of course I was flattered. And of course I did it. She Unported License.
SOSHABLE | WEDNESDAY, JUNE 19, 2013
[Blog] Is Social Media a Good or Bad Thing?
Calls To Action In Social Media & Blogs Really Work [Infographic]. 'As with so many things in the digital age, there’s good and bad that comes with social media. To ask the question of whether or not it’s good or bad is actually pretty foolish; a meal given to a homeless person is a good act but if it’s loaded with poison it’s a bad act. There are more than 50 shades of gray when it comes to social media. The real question is whether or not social media has had a positive or negative effect on the world in general. For you, as social media been positive?
WRITTENT BLOG | WEDNESDAY, JULY 17, 2013
[Blog] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
What blogs, news sources, or media do you consume on a regular basis? Check out our blog article Resources for Creating Buyer Personas Using the Right Content , which includes links to 11 of the best articles, interviews and tip sheets available on the web. 'No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. Pain Points. Values.
CONVINCE & CONVERT | SUNDAY, APRIL 6, 2014
[Blog] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
Every week we document an amazing social media case study here on the blog, and another one in the Social Pros podcast in the “Holy Social!” delivered a presentation about this at the recent Social Media Marketing World conference, and I’ll be writing a blog post about it (possibly with an accompanying BlogShare ) that provides details and how-tos. 'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Fundamentally, Facebook cares about THEIR business, not about YOUR business. ” tool. ” segment.
TWIST IMAGE | MONDAY, SEPTEMBER 16, 2013
[Blog] Google Glass And The Future Of Wearable Technology
FM are posting these segments weekly to SoundCloud , so if you''re interested in hearing more of me blathering away, I will post the segment weekly here, on the blog for you to check out. 'Every morning at 7:10 am, I will be a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 morning show. The segment is called, CTRL ALT Delete with Mitch Joel. chom 977 fm. chom fm. ctrl alt delete.
BRASS TACK THINKING | WEDNESDAY, AUGUST 25, 2010
[Blog] I Still Believe
The blog’s tagline here is no accident). Some of them still believe but change their blog focus. Some of them all but quit blogging. For instance, if it wasn't from Twitter, I would have never come across your amazing blog. My blog got me a job way back in 2005, and my best friend met her husband through my comments section. blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Do you?
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012
[Blog] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
post originally published on the Monetate blog ). Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver (according to a Shareaholic study ). Passion Pit.
PROBLOGGER | FRIDAY, FEBRUARY 8, 2013
[Blog] The Beginner’s Guide to Outsourcing Video Content Production
Does it make sense for blog owners to include video in their posts? If are looking for highly polished video content to complement the blog posts you are writing, you may want to consider this type of option. The company will even post a video direct to YouTube as a special service to drive traffic to your blog. If you are looking for a way to establish yourself as an expert in your niche, adding a series of videos to your blog is an effective way to enhance your online reputation. Adding video to blog posts is an excellent way to give your writing a boost.
JEFF KORHAN | MONDAY, JANUARY 31, 2011
[Blog] A Versatile QR Code Generator
Just use the Google search in the right column on this blog for QR codes. . For more, mark your calendar for February 7th to catch a comprehensive article that I wrote for Social Media Examiner , one of the top blogs for small business marketing. This past week I participated in a green industry conference where I had the opportunity to present on a number of my favorite topics of late, which includes QR codes, social graphs and social search, and social media personalization for small business. . That's right, the monetary investment is practically nil. Say no more.
ENGAGE | TUESDAY, DECEMBER 27, 2011
[Blog] The Best Year-End Lessons Don’t Come From Top-10 Lists (An Office Meditation)
Tapera ] If you liked this, try: Born to Write: 3 Lessons from Rock Stars to Writers 5 Lessons From my Biggest Blog Fails of 2011 The Year of Living Quality. D on’t resist. Relax and let it happen. It shouldn’t hurt, though you might feel a tugging sensation. It’s okay to stop—just for a little while—the striving, planning, strategizing, evaluating that make your work so successful, that you hope makes you notable and valuable. When you’re able, close your eyes. What are they doing there? Picture the occupants of the building next door, Rear Window –style. For an 90-year-old in Laos?
THE WAY OF THE WEB | TUESDAY, JANUARY 19, 2010
[Blog] Digital business needs to be effective more than efficient
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? But it’s damn effective.
SOCIALNOMICS | THURSDAY, OCTOBER 31, 2013
[Blog] Why Google+ is an Essential Part of Your Social Strategy
For that matter, make sure that when you post to your blog, each post has a plus 1 button at the bottom. 'While its 2011 launch debut was easily forgotten, Google+ usage has quietly but steadily been growing. So much so, in fact, that usage of the site now surpasses both LinkedIn and Twitter, with over 343 million users and 34% of all social logins, according to a recent study commissioned by Janrain. Google+ now seems more poised than any other social media platform to dethrone Facebook in terms of social sharing. Why Businesses Should Use Google+. 1) Social Logins Matter. No excuses!
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 13, 2014
[Blog] From MAGNET: The Future of Manufacturing in Northeast Ohio
'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. MAGNET’s mission i s to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. The Future of Manufacturing in Northeast Ohio. Click here to read the original post.
SOCIAL WAYNE | TUESDAY, FEBRUARY 7, 2012
[Blog] Day 7: People of color impacting the social web – Curtiss Pope – #29DaysofDiversity
Website/Blog: aislefinder.com. He often shares his views on entrepreneurship,design and motivation on blogs such as VentureBeat ,Hacker News, Black Enterprise, and has been featured in sites such as:TechCrunch,ReadWriteWeb,VentureBeat, ,CNN.com,PC Magazine and CNET.Curtiss was born and raised in Silicon Valley where he still resides. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space. Twitter: @aislefinder.
BILL HARTZER | WEDNESDAY, NOVEMBER 12, 2014
[Blog] New gTLD Domain Name Forum Launched
As you may know by now if you haven’t been following my blog, I’m a big fan of the new gTLD domain names, and especially the keyword-rich opportunities they provide. 'A New gTLD Domain Name forum has recently launched. The site, called gTLD.Link , is your everything link to the gTLDs. I’ve recently joined the forum, and so far have made several helpful connections through the site. Right now, there are domain name forums out there and they have areas to discuss the new gTLD domain names. Here’s a breakdown of the topics being discussed: Newly Acquired gTLDs.
KIKOLANI | WEDNESDAY, AUGUST 4, 2010
[Blog] How Social Media Can Help You Live Your Dream Lifestyle
And when I’m not with them, I’m blogging about our lifestyle. Whether you live a more conventional lifestyle or not, please share how blogging and social media has helped you live the way you want. Blogging and Social Media Goals for 2010. This is a guest post by Hugh DeBurgh from The Passionate Warrior , who has dedicated his life to the achievement of the ultimate family lifestyle. I’m a personal development writer. So I don’t usually contribute to social media sites. An Unconventional Lifestyle. You see, we don’t live a conventional life.
CONVINCE & CONVERT | WEDNESDAY, MAY 25, 2011
[Blog] Value + Offer: The 3 Levels of Blended Content
He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Example: In a blog post by an accounting firm entitled “5 Steps To Reducing IRS Audit Risk the offer in the article might read: “In the ‘Legal Loopholes In The Federal Tax System’ free report that we provide to our email community we cover these steps in more depth. Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Consider American Idol.
DREW'S MARKETING MINUTE | FRIDAY, AUGUST 5, 2011
[Blog] What should you buy from a social media savvy agency?
Mechanics: You don’t need to know how to code a blog or customize a Facebook fan page to build one into your marketing activities. …buy the right help from the right agency. Okay…the other day I blew a fuse about social media consultants selling smoke screens and mirrors. ( read my rant here ). Which of course begs the question — what SHOULD you buy from someone who actually has an expertise in melding social media into the rest of your marketing efforts? And yes…at MMG we do all of this but so do many other qualified and competent consultants).
SOCIALNOMICS | FRIDAY, APRIL 18, 2014
[Blog] The Medium Is the Message: The Importance of Tracking Analytics across Devices
Publishing a blog and writing consistent copy got companies ranked sooner than later. 'A recent report by comScore shows mobile devices accounted for 55 percent of online usage in the U.S. as of January, 2014, with apps making up 47 percent of traffic. With mobile users officially tipping the scales in search, marketers can’t afford to ignore the analytics and keep focusing on traffic and conversions from PC usage. Here’s a look at growing trends in search, consumer behavior and what’s driving content marketing. Multi-platform tracking. How will customers find you?
WRITTENT BLOG | TUESDAY, MAY 14, 2013
[Blog] 25 Success Tips for Writing Irresistible Customer Success Stories
Whether you’re going to be using the case study as a blog article or download, it’s essential to format the content optimally for skimming. 'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Consumer research is more self-directed than ever before, and case studies are a powerful way to demonstrate real applications of your product or service without a hard sell.
CONVINCE & CONVERT | SUNDAY, APRIL 29, 2012
[Blog] How to Fight For More Social Media Resources In Your Company
report that shows number of blog comments. Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. Social media and content marketing are not inexpensive, they’re just different expensive.
T2 SOCIAL | MONDAY, MARCH 24, 2014
[Blog] The Steps to Managing a Social Media Crisis
We’ve all seen examples of CEOs and VPs posting videos to blogs, YouTube and other social channels explaining a situation. 'We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation. Have you ever looked at your overall social business strategy and asked yourself if you have a clear-cut set of steps to follow in the event of a social media crisis? Few brands do. No one likes to think about the devastating social media crisis but it is imperative that we do. Figure Out What Happened. Defense. Offense.
GAURAVONOMICS | WEDNESDAY, AUGUST 25, 2010
[Blog] Outlook Money Story on Being the Chief Marketing Offer of You Inc.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Hindu Story on Mobile Marketing in India The Social Squared Manifesto » Outlook Money Story on Being the Chief Marketing Offer of You Inc Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Subscribe to my blog to never miss a post again.
ACIDLABS | FRIDAY, FEBRUARY 19, 2010
[Blog] Cluetrains, Conversations, Trust and Openness
But that js-kit.com is too slow even for turtles, so skipped that after 3 tries and 20 secs wait each (yes it’s Friday night here and I’m exceptionally patient) I absolutely agree to this all, but am currently writing a blog post titled “Global Warming, IT and Christianity – the commonalities so I’m really wondering: our entire civilisation is based on fear – can we just change that? Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Community.
PROBLOGGER | FRIDAY, OCTOBER 28, 2011
[Blog] How to Write a Year’s Worth of Posts in 30 Days
If I could use NaNoWriMo to write anything , why not blog posts? Of course, you can’t anticipate everything you’ll want to blog about—but core content? Should you also choose to hack NaNoWriMo this year in order to boost your blogging, I offer the following advice to help ensure your success. My goal formula this year is: 50 blog posts (about 700 words = 35,000) plus an ebook (approx. Writing, especially blogging, is too often seen as a solitary pursuit. What could you create for your blog in 30 days? Originally at: Blog Tips at ProBlogger.