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  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Blog] The path is never straight
    I receive a lot of mail from readers and many times, they have a question that I can answer here on the blog, so everyone benefit from their initiative. Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . am currently a sophomore in college and I was wondering if you had any advice or words of wisdom to share. . Sit back, this might take a bit. entered college convinced I was going to be a psychologist. love to read.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] Can you pick NFL games better than Social Buzz can?
    Each Thursday, I will post my picks to this blog and to my ESPN group. In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to uniform colors and cold hard football facts. This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. If so, I invite you to join my ESPN group.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 27, 2011
    [Blog] 3 Ways to Tell a Social Media Problem From a Crisis
    On a regular basis, blog posts are written and commented upon, tweets are sent, statuses are updated, and so on, with allegations of that nature. ————– This is the sixth in a 7-week blog post series covering themes included in The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social - my new book with Amber Naslund , debuting February 1 ( pre-order now and win prizes! ). What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. Unstable.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, OCTOBER 13, 2009
    [Blog] The Cleveland Plain Dealer finally acknowledges user comments
    The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Get a blog at WordPress.com Subscribe to feed But when you finally do show up, and act as though you’re the first one to arrive, well…that may not go over so well. Did you hear that, peasant?&# Well, isn’t that nice?
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, FEBRUARY 1, 2010
    [Blog] Bidding your community farewell
    What I want to do here is share with you my farewell blog. The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Blog at WordPress.com. am trying to detach because it’s the right thing to do but it isn’t as easy as I thought it would be. And that says a lot. del.icio.us
  • STAY N' ALIVE  |  MONDAY, NOVEMBER 18, 2013
    [Blog] How Your Cub and Girl Scouts (and Youth) are Being Cheated in the Personal Manufacturing Era
    For long-time followers of this blog, you are well aware of my passion for 3D printing, and predictions for the disruption of modern manufacturing within just years from where we now stand. 'Our youth are in for a wake-up call when they grow up. Gone will be blue-collar work. Gone will be factory and manual labor jobs. Gone will be construction and mechanical jobs. The fact is, machinery, robotics, and computer programming are replacing all of this, in favor of devices average families can buy and set up in their living rooms. It''s already happening in fact. If you have kids.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 2, 2014
    [Blog] Panda vs eBay — Don’t Poke The Bear
    wrote about this on our blog when I asked, “Has Google’s Panda Update Affected You?” 'Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone. Their series of linked pages that contain in-site search, ads and little content that is valuable to the searcher is spammy – and looks spammy to Google.
  • WHAT SPINKS THINKS  |  WEDNESDAY, OCTOBER 27, 2010
    [Blog] Debate: Do All Community Managers Need Social Media?
    This is my response to the twitter debate and that blog post. Photo cred: Rishi Bandopadhay. Seems that a lot of people are under the impression that all community managers have to use social media. Social media is one tool.  It’s one of the many tools available to marketers, community managers, PR professionals etc. It is not a requirement for all roles that a community manager could possibly take on. On twitter, I had a long debate with Alana Joy on this topic.  This discussion led to this post on the ever insightful social media explorer.  don’t know…maybe it can.  Maybe.
  • CONVERSTATIONS  |  FRIDAY, MAY 9, 2014
    [Blog] Coping with Highs and Lows in Workload When Running Your Own Business
    She enjoys blogging about modern business practices using technology and social media. 'Written by Julie Shrum of Midlake Products. Coping with Highs and Lows in Your Workload When You Run Your Own Business. Running your own business can of course be very rewarding and equally it can be very challenging, as you try to create a regular flow of work and income. Cyclical nature. Managing downtime. Try to hook up with suppliers like Midlake , who are a good example of a business that offers volume flexibility, allowing you to place small or large orders according to your needs.
  • PROBLOGGER  |  SUNDAY, AUGUST 10, 2014
    [Blog] Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
    Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. From its beginning as a humble blog platform, the latest edition of WordPress now boasts over 20 million users and is the basis for everything from The New York Times blog to the Lollapalooza website. For those interested in creating a simple blog or getting their new startup online, WordPress will be a straightforward choice. Originally at: Blog Tips at ProBlogger. Checking out the contenders. And the Winner Is..
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] How Far Would You Go?
    He was completely shocked, overjoyed and documented the entire event on Twitter and his blog. With many factors that could have gone awry, it was a big risk for Morton’s, but one that paid off with Peter sharing the story of Morton’s efforts on his popular  blog and to his 112k+ twitter followers. As someone who doesn’t receive that much mail, I find it very exciting to get a surprise package-  instantly tweeting it and share the news on my blog, which is exactly what the sponsor of the gift intends. That makes for one loyal customer!
  • SOSHABLE  |  FRIDAY, JUNE 10, 2011
    [Blog] Day-to-Day Social Media for Business: Tip 2 – Thank Your Customers By Name
    There are some who hold their Facebook profiles sacred and refuse to interact with anyone other than Aunt Tilley and the nephews in Georgia, but most have accepted that Facebook is only partially personal (which is a topic of another blog post in the future). This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete. As a child, you were hopefully taught good manners. When people did things, you thanked them. Social media has opened the door to thanking people in a whole new way.
  • CONVERSTATIONS  |  MONDAY, MARCH 24, 2014
    [Blog] Levels of SmallBizTracks – What Kind of Hungry are You?
    Related Stories Blog Posting Mantra for Small Business Owners Set Your Talents Free Opening Day, Opening Weekend, and Launch – Friday Flutterings Fix the Part to Fill the Whole. 'There are three project “levels” of SmallBizTracks. The “tracks” are the type of work for a project, while the “levels” are the depth or scope of the projects. The “ levels ” we work with are Basic, Advanced, and Master. Very basic order your food and take it to your table. Master – Five-Star, Fine Dining. reservations recommended.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 9, 2014
    [Blog] This May Be the Most Daring Holiday Social Media Content Yet
    This approach is also a great way to visually share list style blog entries on social media sites. 'Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks , a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time. Chart One: Your New Year’s resolutions – how realistic are they? Chart 3: Waking up with a New Year’s Day hangover.
  • SHIFT DIGITAL  |  THURSDAY, MAY 3, 2012
    [Blog] Are You an Accessibility Whore?
    They just wanted to know if you liked the comment they left on your blog. Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we’re 100% accessible. Take a look at my signature line for example. Right now it includes the following ways to get in touch with little ol’ me: Office phone number. Email address. Twitter address. Facebook address. Company Twitter account. Company Facebook address. Google Chat. LinkedIn address. Skype address. mean really? Am I that important? m lucky, I know! In fact, I think they are used to it.
  • SOSHABLE  |  THURSDAY, JANUARY 10, 2013
    [Blog] 3 Ways to Make Your Facebook Page More Like-Worthy
    Getting people to visit your Facebook is an art unto itself that requires a future blog post, but once you get them there you can do certain things that can help you to get more likes as a result. It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There’s something extremely important to keep in mind when trying to understand how Facebook for business works. Get selected!
  • TWIST IMAGE  |  FRIDAY, MAY 18, 2012
    [Blog] The Public Speaker's Master Toolkit
    This blog post is not about your content. What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I've had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes, there are some great tools and tips to ensure that this happens. I'm going to assume that the content rocks and that you know what you're going to talk about. The Public Speaker's Master Toolkit: The Rider. send along with all speaking contracts a rider of my audio and visual needs: Projector and screen for laptop. iphone.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 25, 2012
    [Blog] When the Bull Barged in on a Lazy Tuesday Afternoon
    With a keen interest in social media, she blogs regularly at  In My Humble Opinion… ;  other passions include singing (professionally trained for over a decade!), It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation. The cans opened, one by one, and the whole office was bursting with music and energy. What a Tuesday it was! What do you think? reading and traveling. Learn
  • WAXING UNLYRICAL  |  THURSDAY, JUNE 16, 2011
    [Blog] When Traackr Met MeasurePR
    I’m going to leave that to the likes of Brian Meeks (if you haven’t already subscribed to his blog and started reading his wonderful Henry Wood Detective Agency , you really should). It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Neither did the second.
  • FEVER BEE  |  SUNDAY, OCTOBER 21, 2012
    [Blog] The Community Imperative
    You can use tactics that have worked for generations or those you see on community blogs.  It's an amazing feeling to see the people you've connected building relationships, helping each other, and doing meaningful things.   It has real benefits too. People in a community are happier, healthier, wealthier. They trust each other. They work better together. They stay longer (both customers/employees). Their interest in the topic increases, they get greater pleasure from enjoying the interest with others. This mindset, if true however, isn't helpful. 
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 22, 2010
    [Blog] 2010: The Social Media Year in Review for Bloggers
    What if they visit your blog and like what they see? Post from: ProBlogger Blog Tips. 2010 will be remembered as the year that social media made a big splash in the lives of business owners. If you’re someone who runs an online business, you’ll have realized that social media has joined the ranks of SEO as a must-do activity (and, for some, has started to rival the number of traffic referrals sent, too). Are you participating? If you’re not participating in social media, you’re missing out on a lot. In fact, every minute, 24 hours of video is uploaded to YouTube. The bottom line.
  • SPIN SUCKS  |  THURSDAY, OCTOBER 13, 2011
    [Blog] Three Ways to Avoid the 5K Fundraising Event
    You can find her blog here and like them on Facebook. Today’s post is written by  Linda Olatunde. Most nonprofits stick to some of the tried and true fundraising events to support their organization, raise money, build supporters, and gain wider recognition throughout the community. These events are the annual 5K run and the banquet dinner. As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways. Not quite. The strategy behind putting together a 5K is effective.
  • STAY N' ALIVE  |  TUESDAY, JUNE 28, 2011
    [Blog] Facebook Family: Preserving Your Family Tree Through Social Media
    This post is a guest post from Joe Baker, a long time reader of this blog and as I think you can see, a great writer. always give credit with a link back to your site or blog. This post is a guest post from Joe Baker, a long time reader of this blog and as I think you can see, a great writer. always give credit with a link back to your site or blog. Moving forward, I'm going to start featuring more guest bloggers. While kicking a roll of tape back and forth, I noticed an unsealed box with no label. Horror! How did I get this box?” With at least 4.6
  • ENGAGE  |  TUESDAY, JUNE 18, 2013
    [Blog] The Future Perfect: 3 Strategies Digital Magazines Can Employ to Provide Ideal User Experiences
    Features commonly found on blogs, like recommended articles based on topic or author, can also be employed within digital issues. 'When it comes to the digital versus print debate, can’t we all just get along? Recent innovations in digital magazines are certainly helping the cause. Mequoda Group recently released the results of a survey that reflect changes in how people read magazines. Some of their findings: 23 percent of respondents prefer reading magazines on their tablets. 13 percent of respondents had published a digital edition of a magazine within the past month.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Blog] All the News That’s Fit to Ignore
    If you liked this, try: 4 Tips to Develop Engaging Story Ideas The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) Want Infinite Blog Post Ideas? M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical? Is it readable? Is it skimmable?
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Harvard Business Review #Fail, Poop Talk and Influence
    The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. Good morning and hello winter! am not sure about where you live, but in New England Ole Man Winter had his coming out party with every morning of the week starting at either below or at freezing. It has been great to dust off the winter coat and gloves even if there hasn’t been any of the white stuff. How was your week? Hopefully it was a good one and that you have a good weekend teed up. Thanks in advance and catch you next week. Don’t believe me?
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 28, 2012
    [Blog] [infographic] Industrialized vs Humanized Companies
    infographic] Industrialized vs Humanized Companies is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “Life finds a way.” ” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. It’s all about command and control. Centralized thinking. On a “Need to know” basis.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 8, 2014
    [Blog] 3 Trends in Digital Marketing Creative
    For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience to promote their app. 'Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should  pay attention.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Everything You Need to Know About Nurturing Influencer Relations
    To emphasize the value in personal communication with people your brand works with, I talked to Tiffany Merritt author of blog Stuff Parents Need. 'Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network. Yes, to me they are ALL influencers.) Cheers to mutually beneficial relationships!
  • PROBLOGGER  |  SUNDAY, MARCH 9, 2014
    [Blog] Skip to the End: 5 Great Ways to Make Your Readers Care
    But how can blogs, with their focus on building conversation and community as much as commerce, use endings to hook readers? What You Can Do:  lay subtle (or not so subtle) hints about the direction you’re taking your blog, giving the reader a sense that you know way more than you’re telling – which is really useful for those times when you’re making it up as you go along. It may be wise to chase an end goal for your blog that’s modest in scope and entirely achievable – but that’s a really poor way to market it. ”). Level up.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 19, 2014
    [Blog] Are Your Customers Worried About Security?
    like the idea of having a regular security feature in your blog that addresses current topics with tips for privacy settings or password creation. 'It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Facebook Changes Again, And You Might Not Like It
    But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. 'It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just like Google tries to do for the SERPs. The trick is figuring out what is considered quality content. Like-Gates Are No Longer A Good Idea. ” What Does This Mean For Businesses?
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 4, 2014
    [Blog] Typos Can Change Your Message
    The problem comes when a business realizes a mistake is made on their signage, blogs, site, or advertising materials and they don’t do anything about it. 'PPC Hero just ran a good reminder of how 5 Common AdWords Script Mistakes can change your code and make it inoperable. Jacob Fairclough explains what these common script mistakes are and what happens when you don’t type the right symbol for the machine to read. His list of the top five are: missing semi-colons. improper capitalization. improper brackets. mixed quotation marks. variable scope.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 3, 2014
    [Blog] One Idea For Metrics Analysis
    bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. 'Have you seen that post on Moz about One Content Metric To Rule Them All ? am impressed. But the most important takeaway from this very informative explanation (with a One Metric Template, no less) is the caution box he put into it after discussion in the comments. ” I want a to say that last part again, just to give it emphasis.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 19, 2014
    [Blog] Do What You Do Best (Delegate The Rest)
    In marketing, delegating responsibilities can include: writing quality content for blogs and sites. 'Have you ever looked at a wildly successful person and wondered, “how do they do it all?” ” Most of us have asked this question at one point in our lives. The answer to your question is simple — they don’t do it all. They delegate some stuff. This is particularly true with business and marketing. You know why? Because marketing is only a part of what your business is all about (unless your business is marketing). The Purpose Of Delegating Marketing Tasks.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 9, 2014
    [Blog] Remember The Robot When Moving Content
    'According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Here’s the thing to keep in mind: Your site is designed to be read by two kinds of brains. Two Ways Your Site Is Read. On the surface, your website is read by people. Ads need to appeal to folks who will click on them and all that good stuff. This is the human side of marketing.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 5, 2012
    [Blog] The Truth Behind Branding In The Digital Media Age
    There's an argument to be made for experiences, the use of videos in ads and the fact that everything I just blogged about is not true for every brand. The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week , this seems to be the main (and continuous) cry from the digital media sector. Impact. Impressions. Eyeballs. Attention. When you are a large consumer packaged goods company, the main thrust of advertising needs to create an impact to drive sales. Television has evolved (from cable to specialty channels and beyond).
  • TWIST IMAGE  |  FRIDAY, MAY 11, 2012
    [Blog] The Trick With Inspiration
    It could be from staring out of your window or from reading this blog post. Believe it or not, you're constantly being inspired. The trick with inspiration is being able to both acknowledge that moment and act on it when it happens. was reminded of this earlier in the week. was listening to Howard Stern interview Chris Martin from Coldplay (it was a repeat from earlier in the year). Martin was talking about how the hit song Yellow came to him. He said it happened very quickly - in maybe fifteen minutes. Look how they shine for you." " came out in Young's quirky tone. coldplay.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Blog] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Most online retailers talk only about themselves on Facebook. Those days are about to end. With the release/forced march of the new Timeline format, Zuckerberg’s brigade is mandating an end to the “me” “me” “me” era of Facebook communication.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] Real-Life Instagram Project Filters In Unique View of London
    Ribeiro has also launched a dedicated Tumblr blog, [link]. 'Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks. The result? fun and interactive experience for locals and tourists alike.
  • TWIST IMAGE  |  TUESDAY, JANUARY 7, 2014
    [Blog] If You're Going To Speak In Public, Please Don't Do This.
    can''t imagine how Bay currently feels (if you''re interested, he has posted a response on his personal blog and did a brief interview with TMZ ). 'Everyone is talking about the Michael Bay meltdown that happened at CES. hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public. it''s tough to watch, isn''t it? The human side of this is brutal. would hate for this to happen to anyone. I''m sure he''s not feeling all that great about the situation. That being said. It''s true. That''s not speaking.
  • BILL HARTZER  |  FRIDAY, AUGUST 24, 2012
    [Blog] Sedo.com and Sedo.co.uk Hacked, Hosting Malware on Site
    Elliot also has an updated blog post about Sedo , as well. It looks like Sedo.com and Sedo.co.uk , the search engine for domain names, has been hacked, and apparently is hosting malware on their web site. These messages started appearing to visitors of both Sedo.com and Sedo.co.uk within the past 24 hours, and I have verified that users are still getting these messages. If you search for “Sedo” at Google.com, you will see the following message as part of the search results: This site may harm your computer. Contact your web host and have them scan the entire server.
  • BILL HARTZER  |  TUESDAY, APRIL 24, 2012
    [Blog] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    This includes your blog pages too because they will often get a great deal of traffic. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over Optimization Penalty has been around for years and SEOs have been concerned for a long time. These are the headings for the body of your web page. Let’s Talk About an SEO Audit.
  • BILL HARTZER  |  THURSDAY, MARCH 1, 2012
    [Blog] Why You Should Be Using A/B Testing
    For example, testing the layout of your website or a certain blog design can provide the individual with valuable feedback, giving structure to future A/B testing campaigns. Guest Post by Rachel Hyun Kim. B testing, also known as split testing, is a marketing practice that compares the performance of a control group with test samples, differentiated by a single variable. This testing technique is used to improve conversion, response and performance rates on a variety of web and online marketing components, including emails, landing pages and call to actions. Create a Test Plan.
  • BILL HARTZER  |  MONDAY, AUGUST 22, 2011
    [Blog] Ripoff Report Strikes Back: Removes Code on Site Left by Hacker
    In one of my recent blog posts, I examined how removing your website from Google can help–or hurt–your search engine rankings. The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. In a recent press release, Ripoff Report claims that they have removed code on their website that was left by a hacker hired by reputation management companies. sample advertisement claiming Ripoff Report removal is shown above. Ripoff Report explained what happened.
  • ABSOLUTE PA  |  SUNDAY, APRIL 3, 2011
    [Blog] Book Review: Twitter Your Business, Mark Shaw
    Having given it a thorough read, I wanted to review it here on my blog. Twitter Your Business, Mark Shaw. If you’re a regular here you will know I’m a big fan of Twitter as a marketing tool, and when I heard that UK Twitter expert, Mark Shaw, was writing a book on the subject I was immediately interested. It was in the very early stages of the book’s inception that he got in touch and asked if I would be a case study. didn’t hesitate – it was an honour to be asked and a great opportunity to tell my story about my Twitter successes! Review. 10/10. My story.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2010
    [Blog] Integrating Email and Social Media with Flowtown | Email Marketing.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, 2010 |Written By: Jay Baer | View Comments Tweet Aren’t social media and email more alike than they are different? Several blog posts have foolishly been written about social media “killing&# email. link].
  • TWIST IMAGE  |  TUESDAY, MAY 14, 2013
    [Blog] Designing A Better Website
    Sure, links added depth to these stories and comments enabled people to add to the discourse (or, as Arianna Huffington likes to say about blogging and the Huffington Post : "self-expression is the new entertainment" ), but online publishing still looked and felt like traditional publishing. Blogging, Twitter and more are original ways to spread, share and create content. 'It seems like online publishers are starting to think about the digital-first experience. It started not too long ago when Fast Company did a full overhaul of their website. Beyond paper. banner ad.
  • JUSTIN LEVY  |  MONDAY, AUGUST 17, 2009
    [Blog] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this Blip.tv video. See I like a balanced review.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 3, 2010 by Espo in Cartoon of the Day Image – GapingVoid Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment! Cartoon of the day Five for Friday 09.24.10 Unported License.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 6, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 6, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment! Cartoon of the day Five for Friday 09.24.10 Unported License. Based on a work at jeffesposito.com.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 18, 2014
    [Blog] The Best Way to Keep Up With Marketing Technology and Trends
    Most of us interact with Convince & Convert through blog posts and resources. Outside of the blog, though, Jay and the team didn’t have a great way to deliver agency-exclusive training materials. 'Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. DataSift Who is Datasift?
  • SOCIALNOMICS  |  MONDAY, AUGUST 11, 2014
    [Blog] 21 Steps to the Perfect LinkedIn Profile
    Readthis blogfor tips on getting more LinkedIn recommendations. 'I thought this post would be great to share with our readers. It provides 21 helpful tips for anyone trying to beef up their LinkedIn presence. This article was written before LinkedIn offered a publishing tool, so I have also included a few other posts that our Socialnomics team has written in the last year about LinkedIn. LinkedIns Best New Tool: Professional Publishing Platform | Socialnomics [link]. How To Get A (Strong) Recommendation on LinkedIn | Socialnomics [link]. Keep it clean and concise! Same drill!
  • JACOB MORGAN  |  WEDNESDAY, JUNE 16, 2010
    [Blog] My Thoughts on the Enterprise 2.0 Conference
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Enterprise 2.0 blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. Conference View Comments June 16th, 2010 Today is the last day of the Enterprise 2.0 As I mentioned before Enterprise 2.0
  • WRITTENT BLOG  |  THURSDAY, OCTOBER 24, 2013
    [Blog] Does Your Content Neglect the Middle of the Marketing Funnel?
    appeared first on Writtent.com: Internet Marketing Blog. 'When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel. Anatomy of the Marketing Funnel. photo credit: photopin cc. Top of the Funnel. Where any and all readers are prospects.
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    AXE inspires men to reminisce on their own “Susan Glenn” in the form of Twitter hashtags , Facebook declarations and blog posts. It seems as though we have come to the end of the road on our meme-marketing series. We learned, we laughed and we avoided getting Rickrolled along the way. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. AXE is a line of men’s personal-care products that includes shower gels, deodorant body sprays, shampoos, and hair gel. Image: Reuben Querimit ].
  • SOCIALNOMICS  |  THURSDAY, APRIL 26, 2012
    [Blog] Four Ideas For Fashion Brands On Pinterest
    If I see one more blog about Pinterest marketing statics, I’ll probably go postal! It seems like the Buzz around Pinterest is never ending, people can’t stop talking about how awesome this visually based social media platform is and how quickly it’s grown! Despite all the yapping it seems very few people are cranking out tangible ideas that will allow users and fans to reap the benefits of a really engaging Pinterest campaign. I’ve decided I am going to try and bring some inspiration that goes beyond pins and I’m going to start with fashion brands.
  • FEVER BEE  |  THURSDAY, JANUARY 19, 2012
    [Blog] How To Convert Newcomers Into Regular Members
    You might find these on Twitter, comments on blogs/news stories/Facebook etc.You can ask them to share their opinion on the issue and send them the link to do so. There are a few golden rules for converting newcomers into regular members of your community. Here are 5 rules that should help.      Golden Rule 1: The community concept must closely match the member’s interest. In studies undertaken by Lampe and Johnson (2005), Arguelloe et al. 2006) and Kraut et al.   You determine this when you’re conceptualizing your community. This should not be overwhelming.
  • DANNY WHATMOUGH  |  SATURDAY, SEPTEMBER 29, 2012
    [Blog] I’m off to the West Bank
    Check out my new blog. It’s not everyday you can write a blog post title like that. I’ve set up another blog where you can read about everything that happens. But it’s true. I’m off to the West Bank for a month. From mid-October, I’m volunteering for a charity called Music Harvest that runs a cultural exchange programme in the city of Nablus and surrounding area. Life takes crazy turns now and again – some good, some bad. It’s been a tough year and this seemed like a little bit of craziness too good to turn down. Danny Whatmough.
  • SHERRILYNNE STARKIE  |  SATURDAY, MAY 25, 2013
    [Blog] One week until Social Capital Ottawa
    The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. 'There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community.  It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. The event boasts a whole range of interesting speakers and topics.  Book here.
  • SHERRILYNNE STARKIE  |  MONDAY, OCTOBER 29, 2012
    [Blog] And the IABC Canada conference workshop winner is…
    Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”  ”  His name was drawn and so he gets to attend his choice of workshop:  Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Thanks to Mike and the 18 other readers who took the time to enter! Related articles.
  • SHERRILYNNE STARKIE  |  TUESDAY, JULY 3, 2012
    [Blog] Social Capital Ottawa
    The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month. 
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blog] Start Listening NOW!
    Similarly, 41% of the respondents believe that social media and blogging are the fastest growing communications resources for next year. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions. Deirdre Reid, CAE on her blog, Reid All About It, posted Social Media Monitoring: Are You Listening to Me? In retrospect, I should have written this post first. Your association’s reputation is at risk, even if you don’t use social media. She offers a great roadmap to get you started.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] Is it okay to leverage 9/11 for social engagement?
    'I just spent the last 30 minutes reading blog posts, tweets and blog posts about tweets posted by various companies and brands today, in honor of the anniversary of the September 11th terrorist attacks. Some are no longer live, and there have even been a few apologies posted for distasteful images or messages that some found offensive, like this one from AT&T. Kristen Korosec has a pretty comprehensive post over on Smartplanet , that you really should take a few minutes to read. Warning: You may find yourself a bit appalled. But back to the topic at hand. TODAY ONLY!
  • TWIST IMAGE  |  TUESDAY, JUNE 26, 2012
    [Blog] Are Startups The Future Of Media?
    This past week, iMedia posted a blog item titled, 9 startups that marketers will love. Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape, and you'll note a handful of advertising networks and multi-national media corporations command the majority of audience. It caught my attention (a great linkbait of a title, if ever there was one). and dominates.
  • BRASS TACK THINKING  |  MONDAY, SEPTEMBER 27, 2010
    [Blog] Coming Soon: Brass Tack Reading
    And because I’m fortunate to work in a vibrant area of business these days, I’m often sent books by other authors because they’re looking for people to do book reviews on their blog. First off, blog posts are fleeting. most certainly still find many of them valuable and I’m sure Jay and I will share our upcoming book with the blogging community in some way. But for my own blog, something more enduring seemed more helpful. Brass Tack Reading Tamsen and I are going to build out a section here on the blog called Brass Tack Reading.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 26, 2010
    [Blog] 2011 New Year’s Resolutions from Our Adland Galaxy
    ‘Twits, blogs and consults about how social media can be integrated into marketing programs. ’ “I want our agency to add more clients, successful case studies and write 150 blogs in 2011. ’ “Don’t blog for a month, ppl assume you’ve nothing to say. Madison Avenue Resolutions with a twist of Revolution. We used Twitter to scan our universe for resolutions for 2011.  As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. Happy New Year  from Blue Focus Marketing.  Enjoy! adscientist.
  • WRITTENT BLOG  |  TUESDAY, DECEMBER 3, 2013
    [Blog] 7 Emerging Content Marketing Specialties
    Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. The post 7 Emerging Content Marketing Specialties appeared first on Writtent.com: Internet Marketing Blog. 'There’s just no question that the internet has drastically changed the face of marketing. few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. Mediocrity just doesn’t rank well in search, or stand out in a busy Facebook feed. Data Specialist.
  • SOSHABLE  |  MONDAY, DECEMBER 5, 2011
    [Blog] How to Deal with Trolls on Your Social-Networking Sites
    ” consider these tips for dealing with trolls on your blog or social-networking sites: Don’t Feed the Trolls. If you’re feeling like “OMG WTF” when scrolling your comment thread, you may be dealing with a troll. Trolls aren’t just readers or customers who are complaining about your product or service; these are creatures, spawned of the Internet, with the sole purpose of being a nuisance or creating a destructive presence on your site. Trolls don’t have legitimate grievances and they don’t want to talk rationally about their concerns.
  • PROACTIVE REPORT  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] Corporate Spokespeople Getting Their Mojo Back?
    Your CEO can’t possibly answer every tweet or blog post.  According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” dropped four points globally since 2009, falling from the top three – replacing CEOs in the bottom two. In the U.S., Not quite! In the U.S.,
  • KYLE LACY  |  FRIDAY, DECEMBER 3, 2010
    [Blog] Fun Friday – Solving the Sudoku Puzzle
    You can read his new blog and interact with him! I was talking with my brother about Sudoku puzzles and it occurred to me that I could actually make a program that would take input from a user (into either a text box, combo box or a numeric up down) on a windows form in a 9X9 grid, and the program would solve the puzzle for them. Now as a quick disclaimer I do not know much about solving Sudoku puzzles so there are probably better algorithms out there but this is the best way that I can think of. The basic premise of the idea is based off of a lock. So what I did was set all 4 to “0?.
  • FEVER BEE  |  SUNDAY, OCTOBER 30, 2011
    [Blog] Refine -vs- Develop
    Gail makes an  excellent point on UXBooth  (a blog you should be reading). You can spend a lot of time creating new features for your community, or you can refine the features your members use a lot.    Doing the latter will usually have the biggest impact.    This is also true for non-tech elements. You can spend a lot of time creating new types of content, building up new relationships with members or creating new events, or you can spend that time improving the content, relationships and events you do have.  Your time is precious.
  • FEVER BEE  |  FRIDAY, APRIL 1, 2011
    [Blog] Promoting Your Online Community
    Get guest posts in blogs. Promoting your community is part of your job. Aim to get promotion in trade publications, newspapers, radio, TV. Continually comment on topical stories. Issue statements on behalf of the community on key issues. Promote individual members as well as the community in its entirety.    If you work for an organization, your organization should be promoting the community in press releases and through its own contacts. The organization should try to raise the status of being in the community. Refer to the community on the website and in company literature.
  • JANET FOUTS  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] Don’t be a Pest with “This Social Media Stuff”
    She’d send them emails with links to blogs they could comment on, tweets for their information, etc. I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. They were ignoring her. Several other people in the room commented they had similar issues. One said her CEO simply said, “That’s what I pay you for, you do it for me.” ” She doesn’t and she’s right. Any CXO’s are busy.
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 7, 2011
    [Blog] How To Kill Relationships With A Slap In The Face
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Really? OUCH!!!
  • LOUIS GRAY  |  SUNDAY, APRIL 8, 2012
    [Blog] Measuring Up at Life's Checkpoints
    According to my blog history, I turned 30 years old five years ago. So that correspondingly means that today marked my hitting 35. When I got the somewhat congratulatory call from a high school best friend this morning, I asked what in the world could possibly be different at 35 than 34, aside from being qualified to run for president. He quickly said that when you hit 35, your back goes out. you become incontinent. so yeah, not great stuff. By age 35, Steve Jobs had started Apple and been summarily fired, moving on to launching NeXT computer. John F. Kennedy was entering the U.S.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 25, 2012
    [Blog] Where Everybody Knows Your Name. And Face
    There's just so much information being published in tweets, status updates and blog posts, that we're all snow-blind from the constant stream of digital bits of content about our mundane lives. Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine when Facebook changes their terms and service and yet, the majority of these same people have no issue posting pictures of their children from birth on up to Facebook. or may not.
  • WRITTENT BLOG  |  THURSDAY, FEBRUARY 27, 2014
    [Blog] How to Win Customers’ Hearts with The Art of Storytelling
    Consider your favorite blogs and the most memorable commercials. Stories are generally easier to use in long-form content–think videos, blog posts, ebooks, case studies, white papers, or brochures – but tight, concise stories can be effective in short formats, too. Blogs. Of all these options, blogs are perhaps the most naturally suited to storytelling. 'People have been telling stories since we could draw on cave walls. Stories are how smart marketers win their customers’ hearts. Image credit: Ediciona. First, you have to know what makes a good story.
  • WRITTENT BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] Your Content Strategy Sucks. Here’s How to Fix It.
    To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. For Writtent , this may include the following categories: -       blogging. -       copywriting. -       content marketing. -       inbound marketing. -       freelance writers. Here is a Trends graph I was able to create in just minutes around several of the keywords I’m currently targeting: -       copywriting. -       inbound marketing. -       content marketing. -       freelance writing. -       blog writing. Let’s get started here.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Blog] 3 Ways to Increase Transparency for Your Business
    Once Sheridan understood what consumers were looking for, he began posting useful blog articles, including a menu of prices, Do-It-Yourself tutorials, videos, etc. 'Transparency is the new shift in consumer needs. As the digital consumer becomes more educated about a product or service, the transparency behind the brand plays a crucial role in business development. In fact, it is essential. The days of overselling and under-delivering are gone– if not then you probably haven’t seen some of the reviews or feedback forms from your clients. 1) Provide a Menu of Prices.
  • SOCIALIZED  |  FRIDAY, NOVEMBER 9, 2012
    [Blog] Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play
    As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me
  • JASON YORMARK  |  TUESDAY, DECEMBER 1, 2009
    [Blog] Booked: Facebook Disabled My Account | jasonyormark.com
    rahulbhatt Says: April 30th, 2010 at 8:25 am My account was also disabled on Sunday 25 – April – 2010 Still waiting for it to get enabled, don't know when it will be enabled I have created a Facebook FAQ's which can be access from the following url [link] [link] Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact MeI didn’t quite realize how much I used Facebook until it was taken away from me.  Between Twitter and Facebook, I had built a nice little social network.  Why I have no idea.
  • DIVA MARKETING BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Blog] A Digtial Handshake With Paul Chaney
    The first, Realty Blogging , was targeted to the real estate industry while The Digital Handshake seems to be for a more general business audience.  did realize that, unless I got with the program I was going to become archaic, a relic of the 2004-2005 blog-centric past. In truth, this has been a gradual evolution in which blogs played a leading role. Social media offers any number of those from blogs, to social networks, to micro-blogs, to video, podcasts and on and on. Paul Chaney is one of those people. Paul graciously agreed to an email interview.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 4, 2012
    [Blog] The Power of Data
    The Power of Data is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data. Make discovery relevant. Solve problems that earn fan loyalty.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 16, 2013
    [Blog] How to Uncover Meaningful Social Data
    started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. 'Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 percent — a pale shadow of the conversion rates for email and search.
  • WISDOM LONDON  |  TUESDAY, JULY 5, 2011
    [Blog] Wisdom doesn’t stand still…
    So Wisdom London lives on in blog form and the occasional project, but now you’ll find me at The Leadership Agency, with an amazing team of people I admire more than I can fully articulate – and with more to learn and experience. Wisdom doesn’t stand still… It evolves just like everything else in life. Sometimes it leaves a lasting legacy and sometimes it’s right just for that moment in time. That’s also true of Wisdom London and right now, I’m not standing still. Wisdom London has been, and always will be, like my third child.
  • VISUALREVENUE.COM  |  FRIDAY, JUNE 29, 2012
    [Blog] The False Promise of the News Carousel
    This post is in: Blogs , DDNW , News Media , Optimization. Product. About us. Contact us. By Charlie Holbech. comments. DDN Wednesdays; The False Promise of the News Carousel. This week Dennis and I chat about how many publishers use a ‘News’ Carousel on their Homepage and probably over invest in the management of it. From discussions we’ve had with publishers it’s also apparent that many don’t fully appreciate the importance each of the ‘slide’ positions holds and how this declines extremely rapidly. Do you use a news carousel? link]. PRODUCT.
  • WAXING UNLYRICAL  |  SUNDAY, AUGUST 22, 2010
    [Blog] Weekly Roundup: A Chuckle Or Seven
    The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Get Shareaholic test Filed under Weekly Roundup | Tags: funny blogs , humor , jill foster | Comments (10) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. thought it was a great goal. “Oh.&#
  • WAXING UNLYRICAL  |  WEDNESDAY, OCTOBER 27, 2010
    [Blog] The Value Of A Fire Drill
    Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. And of course, then came the questions from my mom: “What happened to your clothes?”
  • WEB METRICS GURU  |  WEDNESDAY, JULY 28, 2010
    [Blog] At Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup!
    I would not have known about the book signing had it not been for a Radian6 alert I have on the Roger Smith Hotel that tells me most of what happens there (that’s tweeted or blogged about, etc). I was at the Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup! at Roger Smith Hotel tonight.   By the way, I bought a copy of Marketing Lessons From The Grateful Dead tonight – thought that was the least I could do after getting the personal introduction to Wiley from David ( that was very nice of him, if I do say so, myself!
  • SOSHABLE  |  TUESDAY, AUGUST 3, 2010
    [Blog] Influence Determined by a Mouse Click is… Working?
    Blog about how silly the idea is. They will end up with millions of page views (not including the blogs and sites ripping on them, then linking to the project) and then get ripped on by marketing companies for doing it wrong. Read more about social media campaigns on this Social Media Blog. “Clicking on the link increases my ‘influence’ and gives you the chance to have more of your own.&#. At least that’s their premise. When I first heard about Fast Company’s Influence Project nearly a month ago, I scoffed. Actually, I nearly choked. It worked.
  • COLLECTIVE THOUGHTS  |  FRIDAY, JANUARY 18, 2008
    [Blog] 5 Viral Marketing Campaign Features I Learned from Clients
    I’ve been static from this site, rather shamefully but not without reason, I have a pretty hectic lifestyle these days and am barely getting enough time in to blog myself. When you get a large number of people wanting to talk about something on their blogs, myspace and facebook profiles you know you are onto a winner. The a small amount of media buy on a relevant blogs and forums can then help build up the conversation by originally get as many people as possible to know about the idea. So without further ado, here’s what I learnt: 1. Give something to Charity.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blog] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    For day 23 , I would like to introduce to some and present to others: L Martin Johnson Pratt Twitter: @iluvblackwomen Website/Blog: www.iluvblackwomen.com Bio L Martin Johnson Pratt has created marketing solutions to reach the African American Demographic through different forms of media such as: radio, print, tv, mobile, and social media. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
  • SOCIAL WAYNE  |  WEDNESDAY, JULY 28, 2010
    [Blog] 6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop, Yelp and more!
    Yesterday afternoon I was on a geo / location-based twitter rant due to various market research reports and blog post about the value of location-based services and the adoption of them. m not saying the research was inaccurate but I think the main message that was being delivered to marketers about the current state of location-based services could have been delivered better. If you have no clue what I’m talking about read the following post: Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers. Forrester: Why Most Marketers Should Forgo Foursquare.
  • JEFF ESPOSITO  |  TUESDAY, JULY 13, 2010
    [Blog] MLB's Social Pulse
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention MLB’s Social Pulse | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Remember the hoopla surrounding rolling out instant replay or the perfect game called off because of human error ? For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. The tool is a dream for a geek 2. Enjoy this post?
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 22, 2013
    [Blog] 3 Strategies to Make Big Content Work for Your Brand
    To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. This allows us to drive more traffic to the project over time, and helps it earn more natural links – folks are reluctant to link to a 2 year old blog post, but not as hesitant to link to a piece of evergreen content that stands on its own. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers. Cyrus Shepard  is Senior Content Astonaut for  Moz.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 29, 2011
    [Blog] SEO - an art and a science
    blog post that looks like it was generated by a computer program will not make any sense and will, therefore, be ranked below an entry written by a knowledgeable human. Today in a guest post from the wonderful   Joseph Baker   who is a wonderful friend to The Engaging Brand. Search Engine Optimization (SEO) is both an art and science. When you design a site and optimize it, you have to make it flow and capture your visitors' attention, giving it an easy to use interface and developing an aesthetically pleasing layout. Data Mining. Links and Traffic. Content is King.
  • ARI HERZOG  |  SATURDAY, NOVEMBER 6, 2010
    [Blog] Seth Godin Contradicts His Marketing Advice
    Seth Godin gives free marketing advice every day on his blog. I’ve subscribed to his blog for about two years and soak up his insights like water on bread. Some of his articles stick out in my head more than others but, when he writes something that completely contradicts something he wrote in the past, I get very frustrated. Case in point… Seth’s latest article is titled Alienating the 2% and he argues companies should ignore, not engage, their small percentage of critics. And you’ll probably hear a lot more from the unhappy 2% than from the delighted 98.
  • WEB METRICS GURU  |  THURSDAY, DECEMBER 2, 2010
    [Blog] Social Media Case Studies – I’m smiling – Web Journal – general
    Research Examines What Motivates People to Comment Online in RWW and JAtIN’s blog about Google Complexity – according to the post … As Google grows in complexity, the number of bugs in their system multiply. Well, I got the first case study for my book back from Synthesio – its for Accor hotels and it’s exactly what I asked for – smiling. few more interesting posts I’ve read include. Sometimes you don’t rank because you screwed up. But sometimes you don’t rank because Google screwed up. web journal
  • WEB METRICS GURU  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blog] Playing with the Recorded Future Analytics Platform
    I first heard about Recorded Future from Mathew Hurst’s blog T he Recorded Future is Here where a brief introduction to this new analytics platform was shared.  Basically, Recorded Future is akin to Adaptive Semantics and Crimson Hexagon in that it creates structure and meaning from unstructured data using a combination of machine learning and custom programming. Matthew Hurst picked out this quote from the Recorded Future website. “This definitely reduces time in figuring out what may or may not be happening in the future based on what has been happening in the past.
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