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    [Blog] Having Purpose To Your Story.
    The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have  purpose  to be successful. Conviction and purpose are hard things to detect. For anyone, in any sense.
    [Blog] Marketers Everywhere: Stop Marketing Your Brand
    Don’t forget to ask for their social and blog URLs when they’re signing up! Image via On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The first step? Are Your Fostering An Engaged Network? Find New Influencers.
    [Blog] Tips to Turn Your Customers into Your Brand’s Advocates
    Flint has a great blog on this and many other subjects that are important to small business owners. Written by Kevin Flanagan. Transforming a satisfied customer into a brand advocate is rewarding. Word of mouth is still one of the best forms of advertising available. Nielsen reports that 77 percent of consumers were more likely to buy a new product or service when hearing about it from friends or family. Offer the Best Customer Service. Your best tool for turning customers into advocates is customer service. Engage with Content. Reward Customer Loyalty. Crowdsource Content. Marketing
  • PROBLOGGER  |  MONDAY, MAY 27, 2013
    [Blog] On Hamburgers and Hooks: How to Effortlessly FIND (Not Write) Your Compelling First Line
    And your blog post has got to have it. So let me tell you where your blog post beef is: it’s the best, most quotable line of your piece, and I promise you it’s already there. The most quotable line of your blog post could – and should – be the first line. Is that what you want your blog readers to do? To write effective, compelling, must-read blog posts, accept the dramatic imperative of classical journalism and hook your reader with the first sentence. It’s a guide to finding your blog post hook in one step. Where’s The Beef?”
    [Blog] Social Media for Authors, Free ebook
    blog comments powered by Disqus Sign up for my monthly newsletter, the Social Media Launchpad Contact Email: shua @ shuaism dot comPhone: 801 448 9136 Search Shuaism Lijit Search Popular Posts 50+ Ways to search Twitter All of Seth Godins free ebooks in one place Integrating your social media marketing The FINAL word on social media ROI Changing your Twitter Username: A quick guide to keep you in the conversation You can put a bunch of widgets here Powered By Headway Go To Top Copyright © 2010 Shuaism All content © Shuaism. Thank you for sharing. Jan G.
    [Blog] When Traackr Met MeasurePR
    haven’t gone crazy; I was just trying to see if you were paying attention. I’m not writing a detective novel … at least, not yet. I’m going to leave that to the likes of Brian Meeks (if you haven’t already subscribed to his blog and started reading his wonderful Henry Wood Detective Agency , you really should). It was a dark night, the moon sullenly refusing to come out from behind the clouds. At first, the rustle in the bushes didn’t catch his attention. Neither did the second. He stopped, whipping his head around. “Clip clop clip clop.&#
    [Blog] Listening Is Key, But Don’t Forget Your Research
    Let’s rethink engagement as a process that begins long before you post a comment to someone’s blog or show your face on Twitter. Which blogs are receiving comments and tweets? As you dig into the content you identify through monitoring, you’ll start to discover the content producers (whether it be through Twitter, a blog, traditional media or another social platform) who are mentioned most frequently, get the most comments and responses, and are producing content that is being shared by others. by Heidi Sullivan. Stage actors have an old, if somewhat crude, joke.
    [Blog] Agile innovation update September 2014
    Rather than ploughing time and money into a full scale roll out, Uber is running a  “limited-time-only experiment”  to test a prototype with consumers, gain feedback and determine if there is demand for the service.  To find out more about Uber’s agile approach to service development, read our thoughts on Corner Shop on the blog. But Tesco is not the only brand looking to involve smaller companies and entrepreneurs in the innovation process, this is part of a wider trend.  In a recent blog post, we explore 4 other corporates collaborating with start-ups to drive innovation.  .
    [Blog] Parties, Hair & recovering in REDs True BBQ
    It did help to write the blog post about where I’ve travelled to so far …I think it helped me remember what it is I’m after from this holiday – a mixture of city, culture and beach. Waaay late writing about my week, mainly because I’m knackered from getting the last of my Christmas shopping done, getting house ready for guests arriving and I’ve got a sore throat that’s got a real tonsillitis feel about it. F**k off tonsillitis, I do not have time for your antics this week. Last week was pretty cool…I finally booked our Jan holiday. Heaven.
    [Blog] Why technology, startup, entrepreneur, social media conference organizers cannot fix the lack diversity problem at their events.
    But you won’t see that on to many main stream tech blogs outside of Blackweb 2.0 Add those numbers to the fact that most African-Americans are online are reading gossip blogs, making rap & booty videos and lead the nation in sending SMS there’s a big online culture problem that’s not getting better anytime soon. Last week at this time I was in Las Vegas attending Blogworld Expo 2010. For Blogworld it was their fourth year and my second time attending. I had a great time meeting new friends and catching up with old ones while learning a few tips here and there. waynesutton.
    [Blog] HBR’s Makeover Needs a Makeover
    visit HBR every day (or used to) and in particular the HBR Blog network. Last month Harvard Business Review (HBR) announced they would be releasing a new makeover of the HBR web site. Last week the makeover was revealed and purely from a user’s perspective (is there any other perspective?) the new makeover needs a new makeover. Sorry. the makeover seemed to take away instead of adding value. Here are a few: The load time initially was beyond slow and many times it didn’t load. You have to upgrade your browser. In case HBR didn’t know I.E. 8.1 think not! What say you?
    [Blog] The paradox of the ‘lads mag’
    There are a range of sites catering for those in search of bare flesh and celebrities, from adult sites to Youtube to small spam blogs, and all of them are focused for that need. I grew up around the time ‘lads mags’ such as Loaded, FHM and Maxim were peaking in terms of launches and print circulation, immediately prior to the rise of the internet. At the same time, Nuts is apparently the most popular Men’s Lifestyle website, according to Hitwise , with FHM and Zoo also in the top ten. Where did the male readers go? Those in the middle are the ones getting squeezed.
    [Blog] Return of Friday Flutterings – As a Video Series
    Just like a first blog post or a first podcast (or first anything, really), improving is the natural course of action. In a rhythm and motion of Launch Stacking, the debut of a new weekly video series and a return of Friday Flutterings (formerly a text-based series ) begins today. In previous weeks, SubClubs (a membership plan) and the SmallBiz Tracks Daily Podcast  were launched. Now, an introduction of a new weekly video series: Friday Flutterings… Can''t see the video in your RSS reader or email? Click Here! Thanks for watching and sharing your thoughts and ideas. Brain Stew
    [Blog] Marketing tip #63: Facebook should be a part of your video strategy
    Don't get me wrong -- YouTube is still king but in terms of creating buzz, borrowing credibility from your friends/fans and generating some word of mouth chatter -- Facebook is tough to beat. I'm curious -- are you more likely to watch a video that a friend has commented on or shared.or one that you you see referenced in a news article, blog post or some other third party mention? Are you creating and sharing video as a part of your marketing strategy?  No doubt you are uploading your work to YouTube as you should. No surprise there. Over  58.6
    [Blog] Google+ Surpasses Twitter…at Least on Paper
    Original article about Social Media Marketing  can be found on Wikimotive’s blog titled, “ Google+ Slides into Second Place! For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been  Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS done, just this week, is take one step up the podium. What does this mean for your marketing?
    [Blog] They laughed when I said marketing philosophy mattered…
    Geoff Livingston and Moshe Zushman recently got into quite a tussle on Facebook and Geoff’s blog about “what’s right&# in this new reality. WARNING: This is a hard, deep, and maybe even impractical post. Read at your own risk. For the past two years I’ve been chiding marketers who ask “What’s the ROI of social media?&# as one of their top questions. Which, by the way, isn’t a bad statement. Likewise, few businesses can connect all of their behaviors to financial performance. But, that’s not the point. How SHOULD things be (ethics)?
    [Blog] Combining UX With Your Social Media Profiles
    Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. What you choose to post, design, and layout on the popular photo-blogging website is all up to you. What you choose to post, design, and layout on the popular photo-blogging website is all up to you. What you choose to post, design, and layout on the popular photo-blogging website is all up to you. Tweet. The right content may go viral too. Twitter.
    [Blog] Property Damage Restoration Proves Flooded Documents are not Dead Documents
    This blog post is courtesy of Polygon , a property damage restoration firm serving businesses worldwide. With highly trained technicians & project managers, Polygon provides a variety of disaster clean up services. Property Damage Restoration Proves Flooded Documents are not Dead Documents. Property damage restoration experts hear it all the time from business owners: “Why should I worry about flood damage? It’s not like I live in a flood zone.” The Property Damage Restoration Process. Document cleaning. Dry” cleaning tools include dry sponges, dry erasers, brushes and HEPA vacuums.
  • ALMOST SAVVY  |  FRIDAY, JUNE 12, 2009
    [Blog] URGENT: Facebook Rush Tonight - Claim Your Name
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search URGENT: Facebook Rush Tonight – Claim Your Name Posted by Irene Koehler in Facebook on June 12, 2009 | no responses In case you haven’t heard, there is going to be an old-fashioned land rush on Facebook tonight.
    [Blog] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media: Will Be Focus of B-to-B Marketers in 2010 According to a recent study completed by Alterian in their 2009 annual survey ( get the full report here ), social media will become the focus of marketers in 2010. The survey covered 1068 marketing professionals. take my survey [link].
    [Blog] Facebook: Too Big to Fail
    Now that Facebook has released its Open Graph Protocol for example, which allows, among other things, developers to add a Facebook “Like&# button to their blog or web site, who is responsible for privacy as it pertains to the use of that Like button? You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Here’s what’s going to happen. That’s not to say there are not smart people at the EU, FTC, etc.
    [Blog] Antisemitism in the United States
    There’s so much to say about this tangent, this post could go on forever, which would not be fair to you, my fair blog reader. Last week I received two off-color remarks about Jews. It didn’t surprise me, I’ve experienced periodic antisemitism throughout my life in the United States. Perhaps last week’s remarks were spawned by my beard, a salty rabbinical looking thing that I usually shave. Maybe they had nothing to do with me at all. It really doesn’t matter what spawned them, they revealed an ignorance that’s existed through millenia.
    [Blog] How To Use Long Tail Keywords
    If I had a site about cooking, there wouldn’t be much sense in writing “how to use long tail keywords” in a blog post. This is a good source for blog ideas, too, because it isn’t that difficult to write a post based on what you know people have tried to find. Local businesses have a huge source of long tail keywords just by adding the geographic information, like “where to buy microplane graters and whole nutmegs in Podunk” There’s a lot of information about long tail keywords  on this blog and the SiteProNews has all those tips, too.
    [Blog] How to Cross Promote Without Crossing
    This is a guest blog post by Jody Rein. Are there any Better Business Bureau or “Blog with Integrity&# type statements that you’ve seen websites ask their advertisers to sign? Open session for all web marketing mavens with integrity out there! Ari notes he’s looking for people who write about “best practices in social media&# and I’m eager to find out exactly what those best practices are when it comes to cross promotion and exchanging links. We want to populate those pages quickly if possible. Are there standards out there? No related posts.
    [Blog] Which Marketing Channel Is Most Important?
    Your blog. Guest blogging. Online marketing is getting more and more complicated every day. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today. YouTube. Twitter. Facebook. LinkedIn. Google+ (still in beta, by invitation only). The search engines – Bing and Google organic listings. Pay per click ads. Article directories (yes, they still work). Squidoo. Knol pages.
    [Blog] Online & mobile disaster relief efforts for Japan
    Twitter’s  Hope140 blog provides information on Twitter-related resources. Here’s what I’m seeing, in no particular order: - Nuclear Energy Institute – “their news and events page has resources and information, includinga map of Japan’s nuclear energy reactors, a link to their radiation answers site, and even a link to donate to Japan’s relief efforts, which takes you to a page with a more than a dozen individual fundraising organizations dedicated to the cause. More analysis and info from Beth Harte here ). See also Google Crisis Response. Thanks!
    [Blog] Visual Literacy Means Better Thinking
    A few weeks ago, I wrote a blog about the world moving from text-based to visual communications, an underlying angst was touched upon. fear exists that visual literacy may mean more ignorance and the general dumbing down of society as a whole. First, let’s be clear. Visual literacy is not a new concept. It dates back to the sixties. The recent media trend towards communicating with video, pictures and graphics has inspired people to building methods of encouraging visual literacy. Yet the tension remains. Will we become a society of ignorant fools? This is the End.
    [Blog] Can You Build a Content Marketing Super Brand
    Here’s what I wrote back to Mark: Every time I publish a blog post, dozens of people tweet it instantly using some sort of automation protocol. That’s amazing to me, especially considering my attitudes could change, I could just be wrong (happens all the time), my blog could be hacked, and any number of other calamities could occur that would cause something I publish to be far below an acceptable standard. NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! think the answer is yes and no.
    [Blog] Headway, Thesis and Genesis – A Non-Coder's Take - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Headway, Thesis and Genesis – A Non-Coder’s Take August 22, 2010 31 voices share yours! That you can get a great blog running from out of the box, with no coding needed. Ive used it on websites as well as standard blog designs:Reasons:[link] New! know Kapil (from earlier in the comments) uses it on his blogs - may be a good person to ask?Cheers. Share Save With Thesis 1.8 now out, Headway 1.7 No coding, no plug-ins.
    [Blog] Marketing tip #93 How to make the most of a trade show
    If you don’t do your conference follow up (write blog posts, shoot off some emails, enter the business cards into your database with your notes, make some follow up calls and appointments) before you get caught up in the hustle and bustle of your regular work life – odds are, it will never get done. It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee , we don’t seem to give it the same consideration.
    [Blog] 5 Reasons Why I Love Social Media
    Leave a Reply blog comments powered by Disqus Find Me: Get Updates by Email Pages About Contact Disclosures Guest Post Guidelines How to Pitch Me Lifestream Blogroll Alyssa Gardina In This Economy? Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook 5 Reasons Why I Love Social Media By Colin – 11/08/2009 Posted in: Social Media , internet marketing Share Part two in my mini series on the state of social media.  See my previous post - 5 Reason Why I Hate Social Media 1. Its great! 
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Blog] Great Content 101
    It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. We all talk about it and refer back to it regularly, saying, “if you can make good content, you can own your market” But in reality, how do you develop interesting photos, articles, blogs, and posts? It’s going to be much harder for someone to read your article or blog if you’re not going anywhere with it. Good content is what makes their marketing so effective, and makes them so successful.
    [Blog] 2015 Macbook Review
    If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). But once again I’m blown away by the technical achievement of their latest offering, the new Macbook. For the past few years I’ve worked on a Macbook Pro, and loved every minute of it. The build quality and user experience was second to none, and I rarely if ever had any downtime or crashes. find the whole argument tired and pointless. Check.
    [Blog] Four Challenges Facing Location-Based Services | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point. In St.
    [Blog] 5 Ways Accountants Can Get Started by Using Social Media
    The use of online forums has only become more crucial in recent years, with social media and blog sites now one of the most powerful platforms available to young professionals. 1. Creating a blog using simple platforms like WordPress or Tumblr allows users to create unique personal and professional pages, and unlike LinkedIn or Facebook, the user has almost total control over the visual and contextual environment. Internal audits and accurate accounting are now prime vehicles for companies to showcase their fiscal integrity. This is supported by the U.S. Become Your Own Marketer.
  • PROBLOGGER  |  MONDAY, JUNE 11, 2012
    [Blog] How to Use Google+ to Update All Major Social Networks
    Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile. The hub might represent a blog or Twitter feed, and all the spokes separate social media channels. But most of the hacks that were blogged about last year don’t work any more—Google seem to be discouraging users from importing feeds to Google+. Originally at: Blog Tips at ProBlogger. This is a guest post by Alan Cairns of The hub and spoke distribution model represents this system, with a structure that resembles wheels on a bike.
    [Blog] Resilient and Engaged, DHS Charts a Path Forward | Social Media.
    link] – Posted using Chat Catcher [link] tjohns06 (Tracy Johnson) Twitter Comment @briangryth @nahumg @qhsrdialogue @govloop @kasey428 @opengovnews @gquaggiotto thanks for the RTs of the DHS blog post. link] blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0, web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0
    [Blog] 25 Brain Lubricants to Generate Content Ideas
    If you would like a piece of his mind, visit  Feldman Creative  and his blog,  The Point. Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. 1. Get Get Going. That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand. Get out of there. Get Curious. Ditch your tried and true resources. Clean.
    [Blog] Why I Changed My LinkedIn Summary
    In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. I’ve bylined hundreds of articles in regional newspapers, and written and edited press releases, policy briefs, executive talking points, legislative testimonies, and blog posts. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par. LinkedIn MySpace Facebook Twitter Time.
    [Blog] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
    critical tool to help guide the crowd’s creative development is the creative brief.  In a recent blog, “Innovation Gone Wild on Madison Avenue” , Blue Focus Marketing co-founder Cheryl Burgess ( @ckburgess ) said: “the creative brief is the engine that drives development of the creative product. This is a re-post from The Social CMO Blog ( @TheSocialCMO ). The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies. In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt.  What is Crowdsourcing 2.0? Peter H.
    [Blog] Are CMOs Putting Too Many Eggs in One Media Basket?
    Editor’s note: this post was originally published on the MeasureMyBrand blog. According to   recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). And how can CMOs make such decisions? That’s a lot of eyeballs not seeing ads.
    [Blog] The Wrap, Newser and Content Aggregation: How Much Attribution is.
    Having represented several “big&# news sources in the blog space, I can tell you that in my several years of doing this, the requests I have made have never been denied, even overseas. Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. But as pointed out by The Wrap, Newser does not always do this.
    [Blog] Update – EML Wildfire
    You can read the press release , the blog post from new MD Richard Parker and the coverage in PR Week. Hopefully with the merger now complete, I’ll be able to spend a bit more time sharing thoughts and views on here and also on the new EML Wildfire blog. Tweet. I’ve been pretty quiet on here over the last few months. This is due to a number of reasons including the merger between Wildfire and EML which was announced this week. It’s a very exciting development and makes the newly formed EML Wildfire one of the top ten tech PR agencies in the UK. Watch this space!
    [Blog] David Ferrucci on Building the World’s Smartest Computer
    Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time. Ferrucci was director of the IBM Watson project. Ferrucci tells a story about his daughter’s quote: “Interesting things are boring.” Because that was her frame of reference. Interesting things involve a lot of complexity that makes them boring (to people who aren’t explicitly interested in them). The Next Big Thing.
    [Blog] A Social Media Etiquette Guide You Might Find Useful
    Originally at: Blog Tips at ProBlogger. This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people. The simplest way to avoid this problem is to read over your posts before pressing publish. Social Media Etiquette Guide You Might Find Useful.
    [Blog] Help Us End Malaria Deaths in Africa
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Not just curb. Swat Malaria is a partnership between Mosquito Squad and Malaria No More to raise $75,000 and show that just $10 provides a mosquito net for one person for five years, which is essential to ending malaria deaths in Africa. Do your part to help save lives!
  • KYLE LACY  |  FRIDAY, OCTOBER 22, 2010
    [Blog] Example of Twitter Success in Career Consulting
    Giving away valuable ideas and content in the form of blogs and articles didn’t seem entirely the right thing to do, but it works, people realise that you know what you’re talking about and they want to know more. So…being in business is easy right? Wrong! It seems that the flash of inspiration that you had one day whilst doing the dishes has already been accomplished by superior visionaries and innovators. Five minutes browsing the web reveals thet there are so many companies and individuals already living your dream, how dare they??!! Look no further!
    [Blog] 5 Ways Crowdsourcing Improves Your Content Marketing
    If you’ve been writing blog content for any length of time you’ll realize it can be difficult to get a regularly scheduled article published. Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. How many people did you tell? Summary.
    [Blog] Quality Thinking Time at Defrag
    Defrag 2010 Omni Interlocken Resort Broomfield, Colorado Information | Registration | Blog | Twitter. Do you have your calendar handy? What are you doing November 17th and 18th? If you're serious about the topics we discuss here—social media, analytics, intelligence, and everything else that matters—you should be in Broomfield, Colorado for Defrag. After last year, it's at the absolute top of my conference list for the year, and it should be on yours, too. This year's agenda is all over our topics. Plus, I get to speak this time. If you're going, let me know.
    [Blog] 8 Compelling Reasons to Use Google Authorship
    If you’ve been struggling to get more traffic to your website or blog, implementing Authorship could make a huge difference. 6. Your website and blog aren’t the only places you publish new content. As Google could be moving towards implementing AuthorRank , established business blogs with contributors who have registered for Google Authorship markup won’t be harmed in the process. While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low. Over time, [Google] will be caring more about identity and social.”.
    wrote this on the USV blog today: Sometimes you end up loving something you don't want to. Billy has the news up on the  turntable blog. We finally got around to announcing our investment in When  launched, I wanted to avoid it. There was the Facebook login button that I didn't want to use. There was another music service I didn't want to add to my already-exhaustive collection. Seth got the first one from me in 1996 I believe, and they got the most recent one from me less than a year ago. homecoming of sorts.
    [Blog] Where Are The Silicon Valleys of the World – infographic
    In this infographic, we examine the world’s up-and-coming tech communities – from Germany to Mexico to Indonesia and more – and compare them on a number of different factors, including entrepreneurial mindset, access to capital and general strengths and weaknesses: social management blog. According to John D. Sutter, writing for CNN : “The fact that centers of tech innovation are emerging all over the globe – not just in that mountain-ringed, strip-mall-plagued valley near San Jose, California – is both encouraging and fascinating.
    [Blog] How To Give Credit to Post Authors via Twitter
    But, what do you do when you have multiple authors posting content on your site (like this blog you’re reading right now!) Almost all of the sharing plugins available for WordPress offer the same scenario: when a visitor clicks “Tweet” the Post title and URL are shared along with the companies’ twitter handle. Pretty simple right? and you want to give them credit via Twitter by sharing their Twitter handle as well? Rest easy, it’s a lot easier than you think. You will then see all the various fields for that user. See:  [link] ). Have any questions?
    [Blog] How do you communicate with your team?
    BETTER — Regular messages from leadership: Whether it’s an internal intranet/blog, a monthly video from the CEO, a weekly wrap up e-mail from the team leader — I think in this case, frequency wins.  If your team knows they’re going to hear from you on a regular basis, they’ll be more confident that they’re in the know. …How’s your employee communication? We’ve talked before about the importance of recognizing your employees as a very important audience for your business. You need them to all be pulling in the same direction. Ask Them.
    [Blog] Marketing to Man - The Solitary and The Social Being
    Other social media tools like blogging, Skype , cloud computing , surfing the Internet feed the need to learn, to protect their memories, to connect with loved ones. Einstein in his Essays on Humanism talked about man being a combination of two characteristics. Man is.a solitary being and a social being. As a solitary being, he attempts to protect his own existence and that of those closest to him. As a social being he seeks to gain recognition and affection". mention this because people can see social media in business as a new phenomena. It feeds the solitary need. Related articles.
    [Blog] Mail Today Story on How Social Networking is Changing Relationships
    Only the paparazzi appeared peeved over their failure in missing the scoop, as surfers lapped up the news on blogs, tweets and Facebook. I was recently quoted in a Mail Today story on how social networking is changing relationships. talked about three trends that I see: 1. Our many selves — real/ virtual, online/ offline, personal/ professional — are merging. 2. Our attitudes towards privacy are changing and we are becoming both more open and more accepting of others. 3. Here is the full text of the Mail Today story – WWW SOCIAL WEB WIDENS. Preetha Nair. EXPIRY DATES.
    [Blog] Filmmakers: 5 Reasons to Choose Vimeo over YouTube!
    appeared first on Devumi Blog. For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube. Here are five reason that will back up that lofty claim, along with plenty of examples to amp up the fun factor!   5 Reasons Vimeo is better than YouTube for filmmakers Youtube is the King of Video Content Volume. There is absolutely no disputing that. That wasn’t a typo: 6,000,000,000 hours. YouTube?
  • DEVUMI  |  FRIDAY, JANUARY 2, 2015
    [Blog] The Best YouTube Channels from brands in 2014
    The post The Best YouTube Channels from brands in 2014 appeared first on Devumi Blog. The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! Their most viewed video of the year was published in January of 2014. Go Pro does…everything.
    [Blog] Social Media Marketing Predictions 2015: YouTube Kills the Video Star
    The post Social Media Marketing Predictions 2015: YouTube Kills the Video Star appeared first on Devumi Blog. I apologise to anyone under the age of 25. The title was in reference to the famous song by The Buggles. It was the first song to be played on MTV, and signaled the end of radio being where stars were made. One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! See what I did there now? Read on for more of my social media marketing predictions for 2015. Now you’re a social media marketer. 28 million views for that.
  • SCOTT GOULD  |  MONDAY, JUNE 28, 2010
    [Blog] Where to Begin…
    This thought comes from Scott Gould 's thinking blog for thinking people. Hey guys. I’m sorry for not sooner getting back to writing after our time in Finland with Like Minds Conversation Helsinki. Part of it is that I just don’t know where to begin. So I guess a good place to start is to first thank those who put in much of the hard work, my team: This is Jonny, James, Rachel, Jon, John, Jason and Claudia. The oldest in the photo is me (26), and the youngest is James (15). All of these guys are punching well above their age. felt it everyday that I was there. Yours, Scott.
    [Blog] Only the Passionate Survive
    Seth Godin’s recent blog post talks about passion in the workplace: “I don’t think there’s a relationship between what you do and how important you think the work is. Everything is good in the world of business and I am blessed. Maybe I just need a reboot? Maybe I just need something to push me into the realm of satisfaction? Maybe Maybe the key is… I’ll never be satisfied… and maybe I am okay with the notion of never stopping. Maybe it is just the stress of owning a small business… but maybe I am okay with that as well! Find another way.
    [Blog] Hoping You'll Ask Me to Dance | Almost Savvy
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Hoping You’ll Ask Me To Dance Posted by Irene Koehler in Twitter on February 2, 2009 | 23 responses I didn’t go to many high school dances, but from what I remember, they were rather uncomfortable experiences.
    [Blog] Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg
    December 24, 2007 at 8:10 am Gncel Blog » Blog Ar?ivi nternet Yeni teknolojiler Yeni telefonlar yeni haberler January 13, 2008 at 11:12 am Is getting Dugg important anymore? | Bud Calabrese - The blog of a aspiring internet entrepreneur January 22, 2008 at 9:01 am Kevin Rose and Jay Adelson Speak to Diggers  techipedia | tamar weinberg January 24, 2008 at 3:48 am Digg’s $300m Mistake? myself wrote a blog post to vent my anger here. Dudes, if I knew the answer to that question, do you think this blog post would be here?! He, too, got banned.
    [Blog] Building Community Through Excellent Customer Service
    The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Blog at It was the best 15 minutes of my morning and I can’t say that I’ve had a better customer service experience. The call was unexpected but completely sincere. He could have easily lied about that, but he didn’t.
    [Blog] Social Media Case Study: Pacifico Beer
    These writers then shared their experiences through their social media outlets of blogs, Twitter, Facebook and helped drive traffic to Pacifico’s Facebook page. Situation: Crown Imports was looking for a way to introduce Pacifico  on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. resulting video was created to sum up the adventures.  Pacifico: Adventures On Tap on Vimeo. Case Studies Social Media Socialnomics
    [Blog] Posturing Wastes Corporate Content
    Transitioning style — blogs, videos, social networks updates, etc. Blogging and creating content for popularity can make you “influential&# by certain algorithms. Image by lululemon athletica. Sometimes moving to a conversational medium can be hard. — to serve stakeholder groups can be extremely challenging. This is a legitimate challenge of moving from traditional to conversational marketing. But some marketers ignore the relational value of social content, and abuse these media to posture, positioning for influence and popularity rather than serving. Cooper
    [Blog] Moderation As A Positioning Tool
    This quote is worth reading from the ever-terrific StackExchange blog : I’ve come to realize that the conservative school of community moderation is the right school of community moderation, at least for Stack Exchange. Moderation is a powerful positioning tool for a community. It helps you place your community in a unique niche amongst competitors. When Joel & Jeff first sat around the campfire and dreamed up Stack Overflow, they did so with an insight in mind: They weren’t going to just create a forum where a user can receive an answer. Too local? Take it to Yelp. Too easy?
    [Blog] Put That Google+ Page to Work for Your Business
    This can make it easier for visitors to see that you have a blog or a relevant Facebook page, for example. Many businesses are already feeling overwhelmed when it comes to keeping up with social media sites. However, Google+ is worth the effort. Small businesses that use Google+ effectively draw large crowds and create a lot of brand buzz. With that in mind, take a look at just some of the positive impacts Google+ can deliver for your business: Improve Search Engine Optimization. Google+ page improves your search engine optimization in Google. Install a Google+ Badge on Your Website.
    [Blog] The Heart Of Viral Marketing
    About Us What’s a Maverick? You’ve likely heard someone say, “It’s gone viral.&# Or maybe you haven’t. If not, you really should get out a little more. Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. Simply, stuff that has the best opportunity to spread is stuff that people want to share with others. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. To do that successfully requires a little bit of an understanding about what makes people tick. Is it?
    [Blog] Yahoo! Unloads Delicious
    About Us What’s a Maverick? Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo! – sold Delicious. But unless you’ve heard the news, you might not guess who the buyers were. Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? Mssrs. Hurley and Chen are co-founders of YouTube, which they sold to Google awhile back. So I suppose they had the money to buy the struggling social bookmarking website. Delicious is one of the early forerunners of social bookmarking. And it might have had it not been purchased by Yahoo! long, long time ago.
  • DEVUMI  |  FRIDAY, MARCH 27, 2015
    [Blog] 4 Elements of Successful YouTube Marketing Videos
    It doesn’t cost you anything but time to take your video and incorporate it into a blog post, new website page, email blast, or other social media platform. The post 4 Elements of Successful YouTube Marketing Videos appeared first on Devumi Blog. It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Get ready to press Play! Having videos of differing lengths. Two hundred.
  • DEVUMI  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Using Twitter Ads to Increase Sales: Good or Bad?
    blog that is just starting out will be better off investing their resources in other ways until they grow their following and capital. appeared first on Devumi Blog. We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. They’re not pushed off to the side like on Facebook. That’s a practical fact that anyone could see, but how about some data?
    [Blog] Do You Have a Twitter Contingency Plan
    If it can be filmed or noted, it can be a blog post, video or a report. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Dan Morris @danrmorris I like to turn real world experiences into training tools. Do You Have a Twitter Contingency Plan 6 Do you spend hours of time on Twitter? Let me rephrase that. Does Twitter mean something to your business? If so, what would happen if Twitter went down? If you lost all of your followers? Let’s take a look at Toyota for example.
    [Blog] How To: Backup Your Tweets and Make Them Searchable with Google.
    Scrape all of your Tweets and post them in a Wordpress blog which makes them both searchable in Wordpress and Googles SERPs. So now I can go back to any date and see what I was up to - music, films, blog posts, places, etc. The Steve Rubel Stream Edit Delete Autopost 11 Sep 2009 How To: Backup Your Tweets and Make Them Searchable with Google Calendar As I understand it, Twitter doesnt make more than your last 3000 tweets archived or searchable. Heres how you can do the same for yours, at least going forward. First, visit the Twistory site and enter in your Twitter username. Cool!!
    [Blog] Reading is fundamental
    Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. Freedom is Blogging in Your Underwear. In each of the past two years I met my goal of surpassing 30 books in the calendar year which helped keep my mind’s creative juices flowing. This year, I have decided to take a step back and lower my number to 20 books with the hope to read something  that either brings me into more of an imagination plane of thought or to take me outside of my comfort zone. Home Buying Everything You Must Know. Out of Oz.
    [Blog] Mix your media for best results
    Don’t think it’s all about the money: Keep in mind your Facebook fan page, your website/blog, Twitter, etc. This is not a new notion but when you’re buying/using media — use more than one vehicle and when possible, blend how the information is ingested.  In other words, I see/hear your TV spot (or YouTube video), so add in a print element or something online that I can read. Access more of the audiences’ senses for more impact. Having a media mix is very old school but it’s as relevant today as it was back in Ogilvy ‘s day. Think again.
    [Blog] A Double Dose of #measurePR
    And if I were you, I’d subscribe to both Small Business Labs (Steve’s blog) and the  Twitalyzer blog , they’re chockfull of good stuff. You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? recently started using RowFeeder and, fortunately, had set up a search for #measurepr there. So that’s where I pulled these transcripts from.
    [Blog] How To Become An Authoritative Figure Within Your Niche
    Twitter is key here, real time updates help to provide concise and informative information, complimented by a clear profile with backlinks to a well informed blog or website. When people are coming to you when they are looking for the latest news for their particular interest, it is more than likely that they will want to read more than just 140 characters, having a informative blog to back up your tweets will convert one time viewers into regular readers. When trying to become an authoritative figure within your niche, people will turn to you for information and advice.
    [Blog] Icing on the Cake: Merging Social Media and Direct Marketing
    The Customers Love Cheese 13 ½ Business Blogging Tips to Effortlessly Impress Your Readers and Skyrocket Your Sales. Written by Megan Ritter. When I worked for a technical school that was just entering the social media world, I had the pleasure of meeting the first employee hired to work in the new department. Although management was excited to have her on board, most treated her with the respect of high school yearbook reporter. Direct Marketing. Marketing is still the beginning of any campaign, but the paths have become more complex with the introduction of social media.
    [Blog] Your Business: Customers of Future Past
    As you produce content for your blog, podcast, or social networks, find ways to say what you once said, but in a new way or under a fresh light of circumstance or story. It never was a good idea to think your customers wouldn’t be using social media or mobile devices. The idea has less accuracy now than ever before. Part of the ever-changing climate of business is that your customers also go through change: Their likes and habits. By attrition, whether physical or transience. Lifestyle desires or demands. In fact, you should. Find ways and opportunities to repurpose your content.
    [Blog] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
    Paul Krugman’s blog post on Shiny Lazy People recently).   But the same thing could be said about vs. mPACT for Influencers.    Klout is looking at a more narrow set of data signals coming from twitter making it more “correct&# in how it calculates influence via Twitter/Facebook activity, but less correct than more expansive approach (taken by mPACT ). I read K.D. recent M.I.T. Which reminds me, in little more than 3 weeks I will be speaking at Social PR in London , on February 28th on How to identify influencers & create brand advocates. Related articles.
    [Blog] Why Last Week’s FTC Twitter Violation is a Total #GameChanger
    The FTC’s disclosure requirements were created to give consumers transparency when an individual receives something of value for endorsing a brand, product or service on their blog or personal social networking profile. Unfortunately, you’re not going to get everyone to read this blog post. Image via Shutterstock. If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big.
    [Blog] Finally Unlocked- The Social Media ROI Formula
    Finally Unlocked- The Social Media ROI Formula is a post from Mr Ryan Connors Blog. At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Liked e=mc², this simplified formula is actually an easy-to-digest abbreviation of a much more complex environment. Social Media Revenue. Million Little Pieces. What’s your smROI?
    [Blog] The Most Important Thing You Can Do.
    The other truth that I'm uncovering about reading is that tweets, status updates and Blog posts that tell you how to generate more Blog readers don't count much either. It happened twice yesterday. In the span of fours hours, two people I deeply respect said the exact same thing. Yesterday morning, I went to see Jeffrey Gitomer (best-selling author of The Sales Bible , The Little Red Book of Selling and every other Little Book of. business and management book) speak. Gitomer is pretty clear about what it takes to be successful. Gitomer reads a ton. He loves words. and don't stop.
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2011
    [Blog] A Woman In a Man’s Sand Castle
    She also writes about the challenges of being a new mother abroad on her blog MummyinProvence. Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations. Hard hats, work boots, and lipstick. They couldn’t fathom that could be me. Where’s the man?
    [Blog] Firm Leaders: Are You Social?
    Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann , President and Founder of the web agency Domain7 , and a contributor to the HootSource Blog. It takes seconds to hit the “Share” button when we see an update from a contact, hit RT (ReTweet) and add a few words when we see an important news item on Twitter, to use one of the Social sharing icons on a client’s blog post to share it with your online community, etc. I It was called The Social Executive: Are You A Social CEO? ” Automatic Otto. ” Engaged Edward.
    [Blog] And the IABC Canada conference workshop winner is…
    Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”  ”  His name was drawn and so he gets to attend his choice of workshop:  Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Thanks to Mike and the 18 other readers who took the time to enter! Related articles.
    [Blog] Tweeterati #11: Does India Have World Class IIT-IIM Faculty, or World-Class Politicians?
    pagalguy) emerged as the voice of reason in a heavily tweeted blog post when he made an. In last week’s Tweeterati column in Mail Today , I looked at the debate on whether IITs and IIMs have world class faculty: I grew up in middle class Patna, studied at IIM Bangalore, and taught at Georgetown University, so I. have seen all the three worlds firsthand. IIM did change my life, did help me escape from the small-town. middle-class dreariness I was born into. But, instead of feeling outraged at Jairam Ramesh’s comments, I. class jailors! Jairam Ramesh.
    [Blog] How to choose your hosting company
    If you are about to start your business or professional blog, the first thing you have to consider is your online presence. There are so many hosting services online that it is really difficult to choose the right one, but doing your homework always pays off in the long term. The hosting market keeps expending, various new services are being introduced every day. So how to choose what you need? First of all you have to consider the hosting package. One of the great features they offer is build your own website service which really comes handy for start-ups or professional bloggers.
    [Blog] Robert Scoble on Data, Algorithms and the Future of Marketing
    This interview originally ran on the Vocus blog. Robert Scoble on Data, Algorithms and the Future of Marketing. Robert Scoble and Shel Israel have written a defining book for the big data marketing automation era, the Age of Context ( read my review ). The two teamed on similar book in the early social media days called Naked Conversations that accurately predicted the forthcoming impact on business. Given their many successes over the years and the powerful ideas in Age of Context , we decided to interview successful blogger Robert Scoble. GL: What prompted you to write the book? agree.
    [Blog] Can PR prevent white collar crime?
    Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve. But I do think its incumbent upon those of us in our profession to at least try.   As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman.
    [Blog] StoryStreamLab: MSLGROUP’s Social Curation Software
    People are creating a constant stream of social media content including updates, location check-ins, blog posts, photos and videos. We invite you to see the conversation taking place across Facebook, Twitter, YouTube, Pinterest and blogs in one place, at I am delighted to share that we have launched  MSLGROUP ‘s proprietary social curation software StoryStreamLab at Cannes Lions 2013. StoryStreamLab: Social Curation Software by MSLGROUP from MSLGROUP. StoryStreamLab: Social Curation Software by MSLGROUP infographic.
    [Blog] Using Square To Boost Domain Authority
    In any case, after all, I did write a blog post a while back called How to Boost Domain Authority that many search marketers liked. Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Sure, use Square to Boost Domain Authority!! Maybe I need to go get Square now, and maybe it will boost my Domain Authority? Marketin
    [Blog] Top 10 Public Relations Blunders of 2011
    Netflix CEO Reed Hastings remained silent for two months, then released a seemingly reluctant blog statement apologizing for the increase… and announcing plans to split off DVD-by-mail operations “in the same breath,” according to the San Francisco Chronicle. I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Cain Undeniably Unprepared.
    [Blog] Kodak’s Social Media Success—and What Bloggers Can Learn From It
    With an active Facebook page , three corporate blogs , a couple of Twitter accounts, a YouTube channel , a Flickr profile and more, Kodak seems to be smiling pretty much all over the social media arena. Our blog launched in September of 2006 and our Facebook, Twitter, and YouTube presences followed in early 2008. Here’s what Tom Hoehn has to say about the concept officially called Kodak Convergence Media Ripcurl [PDF]: “You will note the words, Twitter, blog, Facebook, YouTube, etc. How do Kodak’s blogs fit? Originally at: Blog Tips at ProBlogger.
    [Blog] This Week in Infographics #71: Business, Healthcare and Psychology
    Blog Featured business healthcare internet mobile psychology science TV video This week we start off by taking a look at how internet downtime can affect retailers. Internet outages happen in a variety of ways that you can’t control, and if the internet goes down at your business you could lose a lot of money. This first infographic looks at how internet outages affect businesses and how adding a 3G/4G connection can prevent retailers from losing money during internet downtime. Next up, we look at how TV is changing our world. How crazy is that? Is TV taking over our lives?
    [Blog] This Week in Infographics #50: An Abundance of Awesome Infographics, Duh!
    Blog FeaturedThis week we start off by taking a look at some of America’s most famous leaders and their humble beginnings. For example, did you know that Benjamin Franklin had 16 siblings and was the son of a candlemaker? This first infographic highlights some of our most beloved leaders and their humble backgrounds. Next, we will look at space supply chain management. Supply chain management is used in almost every facet of business. This infographic takes a look at how it’s used in relation to space travel. Then, we take a look at the online revolution.
  • ENGAGE  |  TUESDAY, JULY 29, 2014
    [Blog] How to Find the Right Color Combinations for Your Magazine or Website
    An added bonus is the COLOURlovers community that you can join to engage in forums, participate in groups and follow the COLOURlovers blog. 2.  “The main function of color should be to serve expression.” Henri Matisse. Color is an important element in design. Everywhere we go, everything we see, everything we touch—we’re surrounded by various colors. It’s easy to fall back on your personal color preferences when creating your design, but the most important thing to remember is that your design needs to speak to your prospective audience. What colors will draw their eye? COLOURlovers.
    [Blog] An Easy Way To Move From Busy-ness to Business
    Do you know why you are attending events, connecting with people, blogging, tweeting etc? If I could offer you a quick tip that could significantly help your business - would you be interested? If I said this tip costs nothing but delivers everytime you do it - would you want to know more? Well here it is free of charge and with all my love x. Be intentional about your intent! Just think about your day. Think about the way you build relationships, think about the way you market what you do. Do you know why you do what you do? . Do you clearly connect your product/service. call to action?
    [Blog] Social Media Marketing Plan _1
    From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. A thought inspired by too much Halloween candy.  It seems every day brings a new shiny toy to try. and to confuse. Add a few traditional tactics. PR, email, advertising and search and the job becomes overwhelming. Overlay that with an internal structure  where functions are silo-ed by departments and you have a frightening disjointed marketing program. As we're seeing social media does not live only in PR or Marketing or Customer Service.
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