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  • SOSHABLE  |  THURSDAY, DECEMBER 29, 2011
    [Blog] 2011 Social Media Site of the Year: Reddit
    This is a crappy little blog and the “award” means nothing, but I can say this much – we really do explore social media every day and do whatever we can to find what’s good and bad about it. Every year (for a whopping 3 years running!) we highlight who we believe is the top social media site of the year. It’s not a popularity contest. It’s not based on (much) empirical data. There’s no voting. The team sits down and argues for an hour on Skype and I write up the piece. We’re not gurus. Long story short, our opinion means nothing. was smug.
  • ENGAGE  |  TUESDAY, JUNE 18, 2013
    [Blog] The Future Perfect: 3 Strategies Digital Magazines Can Employ to Provide Ideal User Experiences
    Features commonly found on blogs, like recommended articles based on topic or author, can also be employed within digital issues. 'When it comes to the digital versus print debate, can’t we all just get along? Recent innovations in digital magazines are certainly helping the cause. Mequoda Group recently released the results of a survey that reflect changes in how people read magazines. Some of their findings: 23 percent of respondents prefer reading magazines on their tablets. 13 percent of respondents had published a digital edition of a magazine within the past month.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Blog] All the News That’s Fit to Ignore
    If you liked this, try: 4 Tips to Develop Engaging Story Ideas The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) Want Infinite Blog Post Ideas? M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical? Is it readable? Is it skimmable?
  • SOSHABLE  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] Social News SEO
    Whereas most places can post a blog or article and leave it be, news sites might have to come back to the same story three or four times as they get new information. Original post about News SEO can be found on Wikimotive’s blog titled, “ News Site SEO “  . News sites (and some social news sites like Soshable!) have unique concerns compared with traditional business and commercial sites. This has caused a lot of consternation in the community, as they try and reconcile their  Business SEO  with the fluctuating nature of the medium. Featured
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] How Far Would You Go?
    He was completely shocked, overjoyed and documented the entire event on Twitter and his blog. With many factors that could have gone awry, it was a big risk for Morton’s, but one that paid off with Peter sharing the story of Morton’s efforts on his popular  blog and to his 112k+ twitter followers. As someone who doesn’t receive that much mail, I find it very exciting to get a surprise package-  instantly tweeting it and share the news on my blog, which is exactly what the sponsor of the gift intends. That makes for one loyal customer!
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Blog] The Year Of More
    In April of 2011, I Blogged about the next five years stating that, "The next five years are going to be about. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. Will this trend stop in the future? More global. More local. apple.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 2, 2014
    [Blog] Panda vs eBay — Don’t Poke The Bear
    wrote about this on our blog when I asked, “Has Google’s Panda Update Affected You?” 'Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone. Their series of linked pages that contain in-site search, ads and little content that is valuable to the searcher is spammy – and looks spammy to Google.
  • FRESHNETWORKS   |  MONDAY, OCTOBER 25, 2010
    [Blog] Drupal Commons: Interview with Jay Batson of Acquia
    The survey, conducted in May this year, found that 38% percent of respondents actively participate in social media, such as Facebook , LinkedIn , Twitter , forums and blogs. The Chief Executive, Andy Golding, writes his own blog offering his views on Saffron news and the industry as a whole, as we all communicating with Saffron’s members and staff, in order to develop a level of transparency. Our next blog post will look at the risks and regulations surrounding the use of social media in the financial services industry and what the future holds for the sector.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Blog] The path is never straight
    I receive a lot of mail from readers and many times, they have a question that I can answer here on the blog, so everyone benefit from their initiative. Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . am currently a sophomore in college and I was wondering if you had any advice or words of wisdom to share. . Sit back, this might take a bit. entered college convinced I was going to be a psychologist. love to read.
  • AKAMAI MARKETING  |  SUNDAY, JUNE 28, 2009
    [Blog] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
    Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on  cities in the DMA 50-100 range. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. As a child, I never got sick of that song…and even today, I remember it when strolling down the aisles of the grocery. Who says ad dollars aren’t worth every penny?! Put it in perspective. Smart. doubt it.
  • JEFF ESPOSITO  |  WEDNESDAY, FEBRUARY 27, 2013
    [Blog] Without a change in expectations, social CRM is destined to fail
    You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. We can’t.
  • CHRIS BROGAN  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog] Where do you Decide to Post Which Kind of Content?
    My blog, [chrisbrogan.com] , exists for Google to absorb so that you can find it. And there is one strong intent with my blog: once you find me, I really really really want you to stick around, and by that, I mean, I want the opportunity to earn your attention. To that end, where I really want the interaction with you isn’t necessarily on the blog. It’s on my newsletter , which is quite different than my blog. My blog is wonderful for what it does: get your eye. To this end, I write posts that you might find useful on my blog. My home base.
  • JEFF ESPOSITO  |  TUESDAY, OCTOBER 12, 2010
    [Blog] Don’t Work in PR If you You Need a Pat on the Head
    This blog post is based on my own views and do not reflect those of my clients or employer. I recently landed my first big media placement at my new firm and one. of my friends congratulated me and asked “what did your client say when you sent them the clip?”. The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client to write back with anything let alone a “thank you.” Sure, it’s nice when they do so, but for me, as long as a client fee is honored, I need nothing else. You can find her at twitter.com/kottavio.
  • FEVER BEE  |  SUNDAY, OCTOBER 21, 2012
    [Blog] The Community Imperative
    You can use tactics that have worked for generations or those you see on community blogs.  It's an amazing feeling to see the people you've connected building relationships, helping each other, and doing meaningful things.   It has real benefits too. People in a community are happier, healthier, wealthier. They trust each other. They work better together. They stay longer (both customers/employees). Their interest in the topic increases, they get greater pleasure from enjoying the interest with others. This mindset, if true however, isn't helpful. 
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    AXE inspires men to reminisce on their own “Susan Glenn” in the form of Twitter hashtags , Facebook declarations and blog posts. It seems as though we have come to the end of the road on our meme-marketing series. We learned, we laughed and we avoided getting Rickrolled along the way. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. AXE is a line of men’s personal-care products that includes shower gels, deodorant body sprays, shampoos, and hair gel. Image: Reuben Querimit ].
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Blog] Are You Optimizing Your Landing Pages?
    They cover ways to maximize content on your blogs, white papers, webinars, slide decks and infographics. Some highlights include: Blogs - give them a reason to do something else once they are on your blog. 'Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems. You can download it here.
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Blog] Is Tumblr the Real Facebook and Twitter Beater?
    It had a catchy name, but otherwise the interface was too complicated for micro-blogging and not robust enough for full-blogging. In late 2007, I was approached by the man who would eventually become my content manager. He told me about a site that I should watch, one that he really liked and saw great potential in. looked at it. After a couple of days of playing around with it, I dismissed it. There was too much crossover with Twitter and WordPress for the site to ever be successful. didn’t visit Tumblr again for 2 years. In many ways, we’re betting on it.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, OCTOBER 13, 2009
    [Blog] The Cleveland Plain Dealer finally acknowledges user comments
    The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Get a blog at WordPress.com Subscribe to feed But when you finally do show up, and act as though you’re the first one to arrive, well…that may not go over so well. Did you hear that, peasant?&# Well, isn’t that nice?
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, FEBRUARY 1, 2010
    [Blog] Bidding your community farewell
    What I want to do here is share with you my farewell blog. The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Blog at WordPress.com. am trying to detach because it’s the right thing to do but it isn’t as easy as I thought it would be. And that says a lot. del.icio.us
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 4, 2012
    [Blog] The Power of Data
    The Power of Data is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data. Make discovery relevant. Solve problems that earn fan loyalty.
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] Can you pick NFL games better than Social Buzz can?
    Each Thursday, I will post my picks to this blog and to my ESPN group. In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to uniform colors and cold hard football facts. This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. If so, I invite you to join my ESPN group.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 16, 2013
    [Blog] How to Uncover Meaningful Social Data
    started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. 'Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 percent — a pale shadow of the conversion rates for email and search.
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 22, 2010
    [Blog] 2010: The Social Media Year in Review for Bloggers
    What if they visit your blog and like what they see? Post from: ProBlogger Blog Tips. 2010 will be remembered as the year that social media made a big splash in the lives of business owners. If you’re someone who runs an online business, you’ll have realized that social media has joined the ranks of SEO as a must-do activity (and, for some, has started to rival the number of traffic referrals sent, too). Are you participating? If you’re not participating in social media, you’re missing out on a lot. In fact, every minute, 24 hours of video is uploaded to YouTube. The bottom line.
  • SOCIALNOMICS  |  THURSDAY, APRIL 26, 2012
    [Blog] Four Ideas For Fashion Brands On Pinterest
    If I see one more blog about Pinterest marketing statics, I’ll probably go postal! It seems like the Buzz around Pinterest is never ending, people can’t stop talking about how awesome this visually based social media platform is and how quickly it’s grown! Despite all the yapping it seems very few people are cranking out tangible ideas that will allow users and fans to reap the benefits of a really engaging Pinterest campaign. I’ve decided I am going to try and bring some inspiration that goes beyond pins and I’m going to start with fashion brands.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 3, 2014
    [Blog] One Idea For Metrics Analysis
    bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. 'Have you seen that post on Moz about One Content Metric To Rule Them All ? am impressed. But the most important takeaway from this very informative explanation (with a One Metric Template, no less) is the caution box he put into it after discussion in the comments. ” I want a to say that last part again, just to give it emphasis.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 19, 2014
    [Blog] Do What You Do Best (Delegate The Rest)
    In marketing, delegating responsibilities can include: writing quality content for blogs and sites. 'Have you ever looked at a wildly successful person and wondered, “how do they do it all?” ” Most of us have asked this question at one point in our lives. The answer to your question is simple — they don’t do it all. They delegate some stuff. This is particularly true with business and marketing. You know why? Because marketing is only a part of what your business is all about (unless your business is marketing). The Purpose Of Delegating Marketing Tasks.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 9, 2014
    [Blog] Remember The Robot When Moving Content
    'According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Here’s the thing to keep in mind: Your site is designed to be read by two kinds of brains. Two Ways Your Site Is Read. On the surface, your website is read by people. Ads need to appeal to folks who will click on them and all that good stuff. This is the human side of marketing.
  • STAY N' ALIVE  |  MONDAY, NOVEMBER 18, 2013
    [Blog] How Your Cub and Girl Scouts (and Youth) are Being Cheated in the Personal Manufacturing Era
    For long-time followers of this blog, you are well aware of my passion for 3D printing, and predictions for the disruption of modern manufacturing within just years from where we now stand. 'Our youth are in for a wake-up call when they grow up. Gone will be blue-collar work. Gone will be factory and manual labor jobs. Gone will be construction and mechanical jobs. The fact is, machinery, robotics, and computer programming are replacing all of this, in favor of devices average families can buy and set up in their living rooms. It''s already happening in fact. If you have kids.
  • TWIST IMAGE  |  FRIDAY, MAY 18, 2012
    [Blog] The Public Speaker's Master Toolkit
    This blog post is not about your content. What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I've had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes, there are some great tools and tips to ensure that this happens. I'm going to assume that the content rocks and that you know what you're going to talk about. The Public Speaker's Master Toolkit: The Rider. send along with all speaking contracts a rider of my audio and visual needs: Projector and screen for laptop. iphone.
  • WHAT SPINKS THINKS  |  WEDNESDAY, OCTOBER 27, 2010
    [Blog] Debate: Do All Community Managers Need Social Media?
    This is my response to the twitter debate and that blog post. Photo cred: Rishi Bandopadhay. Seems that a lot of people are under the impression that all community managers have to use social media. Social media is one tool.  It’s one of the many tools available to marketers, community managers, PR professionals etc. It is not a requirement for all roles that a community manager could possibly take on. On twitter, I had a long debate with Alana Joy on this topic.  This discussion led to this post on the ever insightful social media explorer.  don’t know…maybe it can.  Maybe.
  • PROBLOGGER  |  SUNDAY, MARCH 9, 2014
    [Blog] Skip to the End: 5 Great Ways to Make Your Readers Care
    But how can blogs, with their focus on building conversation and community as much as commerce, use endings to hook readers? What You Can Do:  lay subtle (or not so subtle) hints about the direction you’re taking your blog, giving the reader a sense that you know way more than you’re telling – which is really useful for those times when you’re making it up as you go along. It may be wise to chase an end goal for your blog that’s modest in scope and entirely achievable – but that’s a really poor way to market it. ”). Level up.
  • ABSOLUTE PA  |  SUNDAY, APRIL 3, 2011
    [Blog] Book Review: Twitter Your Business, Mark Shaw
    Having given it a thorough read, I wanted to review it here on my blog. Twitter Your Business, Mark Shaw. If you’re a regular here you will know I’m a big fan of Twitter as a marketing tool, and when I heard that UK Twitter expert, Mark Shaw, was writing a book on the subject I was immediately interested. It was in the very early stages of the book’s inception that he got in touch and asked if I would be a case study. didn’t hesitate – it was an honour to be asked and a great opportunity to tell my story about my Twitter successes! Review. 10/10. My story.
  • JANET FOUTS  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] Don’t be a Pest with “This Social Media Stuff”
    She’d send them emails with links to blogs they could comment on, tweets for their information, etc. I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. They were ignoring her. Several other people in the room commented they had similar issues. One said her CEO simply said, “That’s what I pay you for, you do it for me.” ” She doesn’t and she’s right. Any CXO’s are busy.
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Blog] 19 Reasons Why Your eBook Promotion Is a Fail
    There’s nothing that feels better than putting hours of hard work and mental elbow grease into a blog article , and watching it pay off as the content make the rounds on Twitter and rack up thousands of hits. You should have at least one CTA on every blog article and email you produce. You can’t just excerpt your eBook, or approach your page like you’re writing a fresh blog article. Your Blog Isn’t Amazing. If you’re skimping on blog content to focus on eBook promotion, you’re probably not doing yourself any favor. 'Content marketers love earning page views.
  • SOSHABLE  |  FRIDAY, JUNE 10, 2011
    [Blog] Day-to-Day Social Media for Business: Tip 2 – Thank Your Customers By Name
    There are some who hold their Facebook profiles sacred and refuse to interact with anyone other than Aunt Tilley and the nephews in Georgia, but most have accepted that Facebook is only partially personal (which is a topic of another blog post in the future). This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete. As a child, you were hopefully taught good manners. When people did things, you thanked them. Social media has opened the door to thanking people in a whole new way.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 22, 2013
    [Blog] 3 Strategies to Make Big Content Work for Your Brand
    To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. This allows us to drive more traffic to the project over time, and helps it earn more natural links – folks are reluctant to link to a 2 year old blog post, but not as hesitant to link to a piece of evergreen content that stands on its own. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers. Cyrus Shepard  is Senior Content Astonaut for  Moz.
  • FEVER BEE  |  THURSDAY, JANUARY 19, 2012
    [Blog] How To Convert Newcomers Into Regular Members
    You might find these on Twitter, comments on blogs/news stories/Facebook etc.You can ask them to share their opinion on the issue and send them the link to do so. There are a few golden rules for converting newcomers into regular members of your community. Here are 5 rules that should help.      Golden Rule 1: The community concept must closely match the member’s interest. In studies undertaken by Lampe and Johnson (2005), Arguelloe et al. 2006) and Kraut et al.   You determine this when you’re conceptualizing your community. This should not be overwhelming.
  • SHIFT DIGITAL  |  THURSDAY, MAY 3, 2012
    [Blog] Are You an Accessibility Whore?
    They just wanted to know if you liked the comment they left on your blog. Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we’re 100% accessible. Take a look at my signature line for example. Right now it includes the following ways to get in touch with little ol’ me: Office phone number. Email address. Twitter address. Facebook address. Company Twitter account. Company Facebook address. Google Chat. LinkedIn address. Skype address. mean really? Am I that important? m lucky, I know! In fact, I think they are used to it.
  • SOSHABLE  |  THURSDAY, JANUARY 10, 2013
    [Blog] 3 Ways to Make Your Facebook Page More Like-Worthy
    Getting people to visit your Facebook is an art unto itself that requires a future blog post, but once you get them there you can do certain things that can help you to get more likes as a result. It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There’s something extremely important to keep in mind when trying to understand how Facebook for business works. Get selected!
  • STAY N' ALIVE  |  TUESDAY, JUNE 28, 2011
    [Blog] Facebook Family: Preserving Your Family Tree Through Social Media
    This post is a guest post from Joe Baker, a long time reader of this blog and as I think you can see, a great writer. always give credit with a link back to your site or blog. This post is a guest post from Joe Baker, a long time reader of this blog and as I think you can see, a great writer. always give credit with a link back to your site or blog. Moving forward, I'm going to start featuring more guest bloggers. While kicking a roll of tape back and forth, I noticed an unsealed box with no label. Horror! How did I get this box?” With at least 4.6
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 25, 2012
    [Blog] When the Bull Barged in on a Lazy Tuesday Afternoon
    With a keen interest in social media, she blogs regularly at  In My Humble Opinion… ;  other passions include singing (professionally trained for over a decade!), It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation. The cans opened, one by one, and the whole office was bursting with music and energy. What a Tuesday it was! What do you think? reading and traveling. Learn
  • WAXING UNLYRICAL  |  THURSDAY, JUNE 16, 2011
    [Blog] When Traackr Met MeasurePR
    I’m going to leave that to the likes of Brian Meeks (if you haven’t already subscribed to his blog and started reading his wonderful Henry Wood Detective Agency , you really should). It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Neither did the second.
  • SPIN SUCKS  |  THURSDAY, OCTOBER 13, 2011
    [Blog] Three Ways to Avoid the 5K Fundraising Event
    You can find her blog here and like them on Facebook. Today’s post is written by  Linda Olatunde. Most nonprofits stick to some of the tried and true fundraising events to support their organization, raise money, build supporters, and gain wider recognition throughout the community. These events are the annual 5K run and the banquet dinner. As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways. Not quite. The strategy behind putting together a 5K is effective.
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Harvard Business Review #Fail, Poop Talk and Influence
    The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. Good morning and hello winter! am not sure about where you live, but in New England Ole Man Winter had his coming out party with every morning of the week starting at either below or at freezing. It has been great to dust off the winter coat and gloves even if there hasn’t been any of the white stuff. How was your week? Hopefully it was a good one and that you have a good weekend teed up. Thanks in advance and catch you next week. Don’t believe me?
  • JACOB MORGAN  |  WEDNESDAY, JUNE 16, 2010
    [Blog] My Thoughts on the Enterprise 2.0 Conference
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Enterprise 2.0 blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. Conference View Comments June 16th, 2010 Today is the last day of the Enterprise 2.0 As I mentioned before Enterprise 2.0
  • TWIST IMAGE  |  FRIDAY, OCTOBER 5, 2012
    [Blog] The Truth Behind Branding In The Digital Media Age
    There's an argument to be made for experiences, the use of videos in ads and the fact that everything I just blogged about is not true for every brand. The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week , this seems to be the main (and continuous) cry from the digital media sector. Impact. Impressions. Eyeballs. Attention. When you are a large consumer packaged goods company, the main thrust of advertising needs to create an impact to drive sales. Television has evolved (from cable to specialty channels and beyond).
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Blog] 3 Ways to Increase Transparency for Your Business
    Once Sheridan understood what consumers were looking for, he began posting useful blog articles, including a menu of prices, Do-It-Yourself tutorials, videos, etc. 'Transparency is the new shift in consumer needs. As the digital consumer becomes more educated about a product or service, the transparency behind the brand plays a crucial role in business development. In fact, it is essential. The days of overselling and under-delivering are gone– if not then you probably haven’t seen some of the reviews or feedback forms from your clients. 1) Provide a Menu of Prices.
  • TWIST IMAGE  |  TUESDAY, JANUARY 7, 2014
    [Blog] If You're Going To Speak In Public, Please Don't Do This.
    can''t imagine how Bay currently feels (if you''re interested, he has posted a response on his personal blog and did a brief interview with TMZ ). 'Everyone is talking about the Michael Bay meltdown that happened at CES. hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public. it''s tough to watch, isn''t it? The human side of this is brutal. would hate for this to happen to anyone. I''m sure he''s not feeling all that great about the situation. That being said. It''s true. That''s not speaking.
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blog] Start Listening NOW!
    Similarly, 41% of the respondents believe that social media and blogging are the fastest growing communications resources for next year. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions. Deirdre Reid, CAE on her blog, Reid All About It, posted Social Media Monitoring: Are You Listening to Me? In retrospect, I should have written this post first. Your association’s reputation is at risk, even if you don’t use social media. She offers a great roadmap to get you started.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2010
    [Blog] 2009: A Retrospective from Contractors and An Early Outlook For 2010
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 2009: A Retrospective from Contractors and An Early Outlook For 2010 As most of you know by now, our marketing company works primarily with manufacturers who sell to the contractor marketplace. Here are some highlights : Contractor’s sales – Were off between 7 to 15%. take my survey [link].
  • KYLE LACY  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog] Top 10 Digital Marketing #Video Interviews with @JayBaer
    Most of the videos are published over at the ExactTarget blog and on our YouTube account. 'I have the pleasure of chatting it up with Jay Baer, New York Time’s best selling author and head honcho over at Convince & Convert , weekly concerning digital marketing news and trends. would encourage you to check all of them out. However, here are the top ten. Facebook is Becoming Two-Faced. What Are They Doing? Adventures in the New Google Inbox. The Future of Instagram Video. Will Twitter’s Lead Generation Cards Work? Should Brands Use SnapChat? Baer Facts Video
  • BILL HARTZER  |  TUESDAY, APRIL 24, 2012
    [Blog] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    This includes your blog pages too because they will often get a great deal of traffic. Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over Optimization Penalty has been around for years and SEOs have been concerned for a long time. These are the headings for the body of your web page. Let’s Talk About an SEO Audit.
  • BILL HARTZER  |  THURSDAY, MARCH 1, 2012
    [Blog] Why You Should Be Using A/B Testing
    For example, testing the layout of your website or a certain blog design can provide the individual with valuable feedback, giving structure to future A/B testing campaigns. Guest Post by Rachel Hyun Kim. B testing, also known as split testing, is a marketing practice that compares the performance of a control group with test samples, differentiated by a single variable. This testing technique is used to improve conversion, response and performance rates on a variety of web and online marketing components, including emails, landing pages and call to actions. Create a Test Plan.
  • BILL HARTZER  |  MONDAY, AUGUST 22, 2011
    [Blog] Ripoff Report Strikes Back: Removes Code on Site Left by Hacker
    In one of my recent blog posts, I examined how removing your website from Google can help–or hurt–your search engine rankings. The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. In a recent press release, Ripoff Report claims that they have removed code on their website that was left by a hacker hired by reputation management companies. sample advertisement claiming Ripoff Report removal is shown above. Ripoff Report explained what happened.
  • TWIST IMAGE  |  FRIDAY, MAY 11, 2012
    [Blog] The Trick With Inspiration
    It could be from staring out of your window or from reading this blog post. Believe it or not, you're constantly being inspired. The trick with inspiration is being able to both acknowledge that moment and act on it when it happens. was reminded of this earlier in the week. was listening to Howard Stern interview Chris Martin from Coldplay (it was a repeat from earlier in the year). Martin was talking about how the hit song Yellow came to him. He said it happened very quickly - in maybe fifteen minutes. Look how they shine for you." " came out in Young's quirky tone. coldplay.
  • JUSTIN LEVY  |  MONDAY, AUGUST 17, 2009
    [Blog] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this Blip.tv video. See I like a balanced review.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 6, 2012
    [Blog] Klout and the Reality of Return on Influence
    noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? He only needs a few people to read his blog , a few people to sign up for his monthly advice service for this to be successful. It’s the, “Just because you can write a blog that’s successful doesn’t mean that you should be in the blog advice business.” Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc., Schaefer.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 3, 2010 by Espo in Cartoon of the Day Image – GapingVoid Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment! Cartoon of the day Five for Friday 09.24.10 Unported License.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 6, 2010
    [Blog] Cartoon of the day
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 6, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment! Cartoon of the day Five for Friday 09.24.10 Unported License. Based on a work at jeffesposito.com.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 26, 2010
    [Blog] 2011 New Year’s Resolutions from Our Adland Galaxy
    ‘Twits, blogs and consults about how social media can be integrated into marketing programs. ’ “I want our agency to add more clients, successful case studies and write 150 blogs in 2011. ’ “Don’t blog for a month, ppl assume you’ve nothing to say. Madison Avenue Resolutions with a twist of Revolution. We used Twitter to scan our universe for resolutions for 2011.  As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. Happy New Year  from Blue Focus Marketing.  Enjoy! adscientist.
  • FEVER BEE  |  SUNDAY, OCTOBER 30, 2011
    [Blog] Refine -vs- Develop
    Gail makes an  excellent point on UXBooth  (a blog you should be reading). You can spend a lot of time creating new features for your community, or you can refine the features your members use a lot.    Doing the latter will usually have the biggest impact.    This is also true for non-tech elements. You can spend a lot of time creating new types of content, building up new relationships with members or creating new events, or you can spend that time improving the content, relationships and events you do have.  Your time is precious.
  • FEVER BEE  |  FRIDAY, APRIL 1, 2011
    [Blog] Promoting Your Online Community
    Get guest posts in blogs. Promoting your community is part of your job. Aim to get promotion in trade publications, newspapers, radio, TV. Continually comment on topical stories. Issue statements on behalf of the community on key issues. Promote individual members as well as the community in its entirety.    If you work for an organization, your organization should be promoting the community in press releases and through its own contacts. The organization should try to raise the status of being in the community. Refer to the community on the website and in company literature.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 29, 2014
    [Blog] A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
    The TSA also features a more detailed account of these items on its blog. 'Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. The goal of the account is to engage with travelers and use photos to reinforce items on the prohibited list.
  • BRASS TACK THINKING  |  MONDAY, SEPTEMBER 27, 2010
    [Blog] Coming Soon: Brass Tack Reading
    And because I’m fortunate to work in a vibrant area of business these days, I’m often sent books by other authors because they’re looking for people to do book reviews on their blog. First off, blog posts are fleeting. most certainly still find many of them valuable and I’m sure Jay and I will share our upcoming book with the blogging community in some way. But for my own blog, something more enduring seemed more helpful. Brass Tack Reading Tamsen and I are going to build out a section here on the blog called Brass Tack Reading.
  • TWIST IMAGE  |  TUESDAY, MAY 14, 2013
    [Blog] Designing A Better Website
    Sure, links added depth to these stories and comments enabled people to add to the discourse (or, as Arianna Huffington likes to say about blogging and the Huffington Post : "self-expression is the new entertainment" ), but online publishing still looked and felt like traditional publishing. Blogging, Twitter and more are original ways to spread, share and create content. 'It seems like online publishers are starting to think about the digital-first experience. It started not too long ago when Fast Company did a full overhaul of their website. Beyond paper. banner ad.
  • SHERRILYNNE STARKIE  |  SATURDAY, MAY 25, 2013
    [Blog] One week until Social Capital Ottawa
    The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. 'There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community.  It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. The event boasts a whole range of interesting speakers and topics.  Book here.
  • SHERRILYNNE STARKIE  |  MONDAY, OCTOBER 29, 2012
    [Blog] And the IABC Canada conference workshop winner is…
    Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”  ”  His name was drawn and so he gets to attend his choice of workshop:  Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Thanks to Mike and the 18 other readers who took the time to enter! Related articles.
  • SHERRILYNNE STARKIE  |  TUESDAY, JULY 3, 2012
    [Blog] Social Capital Ottawa
    The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month. 
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 10, 2012
    [Blog] Moving From Back Pats to Business, Social CRM Is For Real
    Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. Moving From Back Pats to Business, Social CRM Is For Real is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Do you think Salesforce.com and Oracle spent more than 1.5 Magnifying Glass for Social Media Behavior.
  • TWIST IMAGE  |  TUESDAY, JUNE 26, 2012
    [Blog] Are Startups The Future Of Media?
    This past week, iMedia posted a blog item titled, 9 startups that marketers will love. Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape, and you'll note a handful of advertising networks and multi-national media corporations command the majority of audience. It caught my attention (a great linkbait of a title, if ever there was one). and dominates.
  • SOSHABLE  |  MONDAY, DECEMBER 5, 2011
    [Blog] How to Deal with Trolls on Your Social-Networking Sites
    ” consider these tips for dealing with trolls on your blog or social-networking sites: Don’t Feed the Trolls. If you’re feeling like “OMG WTF” when scrolling your comment thread, you may be dealing with a troll. Trolls aren’t just readers or customers who are complaining about your product or service; these are creatures, spawned of the Internet, with the sole purpose of being a nuisance or creating a destructive presence on your site. Trolls don’t have legitimate grievances and they don’t want to talk rationally about their concerns.
  • CHRIS BROGAN  |  TUESDAY, JUNE 15, 2010
    [Blog] Why Sharing Matters
    also read shared items by Justin Levy , and Bryce Moore and several hundred other people, on top of the few hundred blogs I’m currently subscribed to overall (I’ve just recently trimmed it down a bit, in favor of sharing). Ever notice the bottom of every one of my blog posts? If I didn’t have Becky McCray sharing stories she found interesting via her Google Reader account, and if I weren’t connected to Becky so that I could see her shared items, I’d miss stories about how the federal government is doing with its commitment to rural broadband.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 14, 2012
    [Blog] 4 Reasons Why Social Media Will Make Me a TV Junkie This Fall
    Originally posted on the Likeable blog. use it to keep in touch with friends and to tell them what I’m doing, where I’m going, what I’m thinking, and, most relevant to this blog post, what I’m watching. It’s official. m going to be glued to my couch this fall. Since I work in social media, it’s no surprise that my eyes hardly ever leave my computer screen: I am flooded with hundreds of posts, tweets, pins, etc. day in and day out. With the amount of time I spend on social media sites, there’s no way I could miss all the buzz around the Fall 2012 television lineup.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 25, 2012
    [Blog] Where Everybody Knows Your Name. And Face
    There's just so much information being published in tweets, status updates and blog posts, that we're all snow-blind from the constant stream of digital bits of content about our mundane lives. Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine when Facebook changes their terms and service and yet, the majority of these same people have no issue posting pictures of their children from birth on up to Facebook. or may not.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Blog] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    Set goals for engagement for each piece of content that refers to those actions: every blog post, website article and social media post. 'I recently attended a roundtable discussion for in-house agency creatives who work with internal stakeholders on content creation. The content creation process is unique to every company but there were some facts that surprised—and disturbed—me. Reporting on the results of the content that is created is rarely measured and almost never shared with the teams who are creating it. Common sense tip: Help your creatives help you. Make it a habit.
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 7, 2011
    [Blog] How To Kill Relationships With A Slap In The Face
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. Really? OUCH!!!
  • IDACONCPTS  |  TUESDAY, JANUARY 17, 2012
    [Blog] World Premiere of “La Casa del Ritmo, A Film About Los Amigos Invisbles”
    La Casa del Ritmo blog: www.lacasadelritmo.net. Dear readers of idaconcpts.com, With great pleasure I share with an awesome update on  La Casa del Ritmo , A film about Los Amigos Invisibles. first wrote about this project back in February 2011 and I was very happy to support this project. just got news that the world premiere of this amazing documentary will happen this March 2012 at the Miami International Film Festival. The full press release is below. Congratulations to “mis panas invisibles” and my fellow Ecuadorian, Juan Miguel Marin. New York, N.Y.
  • SOCIALIZED  |  FRIDAY, NOVEMBER 9, 2012
    [Blog] Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play
    As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me
  • COLLECTIVE THOUGHTS  |  FRIDAY, JANUARY 18, 2008
    [Blog] 5 Viral Marketing Campaign Features I Learned from Clients
    I’ve been static from this site, rather shamefully but not without reason, I have a pretty hectic lifestyle these days and am barely getting enough time in to blog myself. When you get a large number of people wanting to talk about something on their blogs, myspace and facebook profiles you know you are onto a winner. The a small amount of media buy on a relevant blogs and forums can then help build up the conversation by originally get as many people as possible to know about the idea. So without further ado, here’s what I learnt: 1. Give something to Charity.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 29, 2011
    [Blog] SEO - an art and a science
    blog post that looks like it was generated by a computer program will not make any sense and will, therefore, be ranked below an entry written by a knowledgeable human. Today in a guest post from the wonderful   Joseph Baker   who is a wonderful friend to The Engaging Brand. Search Engine Optimization (SEO) is both an art and science. When you design a site and optimize it, you have to make it flow and capture your visitors' attention, giving it an easy to use interface and developing an aesthetically pleasing layout. Data Mining. Links and Traffic. Content is King.
  • JASON YORMARK  |  TUESDAY, DECEMBER 1, 2009
    [Blog] Booked: Facebook Disabled My Account | jasonyormark.com
    rahulbhatt Says: April 30th, 2010 at 8:25 am My account was also disabled on Sunday 25 – April – 2010 Still waiting for it to get enabled, don't know when it will be enabled I have created a Facebook FAQ's which can be access from the following url [link] [link] Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact MeI didn’t quite realize how much I used Facebook until it was taken away from me.  Between Twitter and Facebook, I had built a nice little social network.  Why I have no idea.
  • LOUIS GRAY  |  SUNDAY, APRIL 8, 2012
    [Blog] Measuring Up at Life's Checkpoints
    According to my blog history, I turned 30 years old five years ago. So that correspondingly means that today marked my hitting 35. When I got the somewhat congratulatory call from a high school best friend this morning, I asked what in the world could possibly be different at 35 than 34, aside from being qualified to run for president. He quickly said that when you hit 35, your back goes out. you become incontinent. so yeah, not great stuff. By age 35, Steve Jobs had started Apple and been summarily fired, moving on to launching NeXT computer. John F. Kennedy was entering the U.S.
  • FRESHNETWORKS   |  THURSDAY, MAY 22, 2014
    [Blog] Three collaborative initiatives to meet consumer expectations for a digital high street
    Marks and Spencer was one of the first supermarkets to experiment with incorporating tablets and WiFi into the in-store shopping experience and as we discussed recently on the blog, Tesco and Waitrose have been using iBeacons to engage with customers via their smartphones. 'Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. However, only 10% of supermarket shoppers have seen tablet services used in-store. Yet a range of collaborative initiatives are being used to help shops and businesses bridge this gap. MyHigh.St.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Blog] Segmenting and a Project Mindset – Will it Build Your Business?
    Beginning of Day: Content Creation – This includes writing blog posts, social media updates, emails about projects, specialized content. 'Two practices that stave off a state of overwhelm in my own business is  Segmenting  and a Project Mindset. also use these devices in helping other business, in more ways than one. The Operations of a Small Business . Segmenting is dividing the business day into roles; Projects are dividing the business day into tasks. Using my business ( SmallBizTracks ) as an example, I have three segments in my workday. Segmenting and Project Mindsets.
  • DIVA MARKETING BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Blog] A Digtial Handshake With Paul Chaney
    The first, Realty Blogging , was targeted to the real estate industry while The Digital Handshake seems to be for a more general business audience.  did realize that, unless I got with the program I was going to become archaic, a relic of the 2004-2005 blog-centric past. In truth, this has been a gradual evolution in which blogs played a leading role. Social media offers any number of those from blogs, to social networks, to micro-blogs, to video, podcasts and on and on. Paul Chaney is one of those people. Paul graciously agreed to an email interview.
  • WISDOM LONDON  |  TUESDAY, JULY 5, 2011
    [Blog] Wisdom doesn’t stand still…
    So Wisdom London lives on in blog form and the occasional project, but now you’ll find me at The Leadership Agency, with an amazing team of people I admire more than I can fully articulate – and with more to learn and experience. Wisdom doesn’t stand still… It evolves just like everything else in life. Sometimes it leaves a lasting legacy and sometimes it’s right just for that moment in time. That’s also true of Wisdom London and right now, I’m not standing still. Wisdom London has been, and always will be, like my third child.
  • VISUALREVENUE.COM  |  FRIDAY, JUNE 29, 2012
    [Blog] The False Promise of the News Carousel
    This post is in: Blogs , DDNW , News Media , Optimization. Product. About us. Contact us. By Charlie Holbech. comments. DDN Wednesdays; The False Promise of the News Carousel. This week Dennis and I chat about how many publishers use a ‘News’ Carousel on their Homepage and probably over invest in the management of it. From discussions we’ve had with publishers it’s also apparent that many don’t fully appreciate the importance each of the ‘slide’ positions holds and how this declines extremely rapidly. Do you use a news carousel? link]. PRODUCT.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 28, 2012
    [Blog] The Power of Culture
    The Power of Culture is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Culture is the bedrock of an organization. Make it strong, and it will become the backbone of your business. Culture is reflected in the words and actions of everyone in your company. Official spokesperson or not, each of them is a living, breathing ambassador for what you value. It’s no accident that the companies excelling on the social web have strong, positive cultures. They believe in hiring for mindset, attitude, and values and training for requisite skills.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 18, 2012
    [Blog] How Social Media Is Transforming Insurance Company Practices
    Sure, it’s not top of mind, but more and more social media users are using online images, blog posts and video clips to make their own case for an insurance claim, even before an insurance inspector shows up. At Socialnomics, we’re always writing about the enormous impact of social media on so many aspects of our daily lives. Recent posts have shown the importance of using social media for a company’s business sales , its online business reputation and even one’s TV entertainment. Social media helps out insurance companies too, by lowering their marketing costs.
  • WAXING UNLYRICAL  |  SUNDAY, AUGUST 22, 2010
    [Blog] Weekly Roundup: A Chuckle Or Seven
    The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Get Shareaholic test Filed under Weekly Roundup | Tags: funny blogs , humor , jill foster | Comments (10) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. thought it was a great goal. “Oh.&#
  • WAXING UNLYRICAL  |  WEDNESDAY, OCTOBER 27, 2010
    [Blog] The Value Of A Fire Drill
    Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. And of course, then came the questions from my mom: “What happened to your clothes?”
  • WEB METRICS GURU  |  WEDNESDAY, JULY 28, 2010
    [Blog] At Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup!
    I would not have known about the book signing had it not been for a Radian6 alert I have on the Roger Smith Hotel that tells me most of what happens there (that’s tweeted or blogged about, etc). I was at the Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup! at Roger Smith Hotel tonight.   By the way, I bought a copy of Marketing Lessons From The Grateful Dead tonight – thought that was the least I could do after getting the personal introduction to Wiley from David ( that was very nice of him, if I do say so, myself!
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog] Getting Real with Social Media
    Keller William’s home page is embedded with a YouTube video of seller secrets as well as a widget bar featuring Facebook, Twitter, YouTube, Photobucket, Flickr, LinkedIn, Pinterest as well as a blog. 'Social media isn’t really just for being social anymore. It’s turned into a professional method for reaching more customers and bringing in more clients. You can hardly find a company any longer that at least doesn’t use some form of social media to its advantage. In some fields, this is even more advantageous than others. Buyers and Sellers. So what should realtors do? Make it easy.
  • SOSHABLE  |  TUESDAY, AUGUST 3, 2010
    [Blog] Influence Determined by a Mouse Click is… Working?
    Blog about how silly the idea is. They will end up with millions of page views (not including the blogs and sites ripping on them, then linking to the project) and then get ripped on by marketing companies for doing it wrong. Read more about social media campaigns on this Social Media Blog. “Clicking on the link increases my ‘influence’ and gives you the chance to have more of your own.&#. At least that’s their premise. When I first heard about Fast Company’s Influence Project nearly a month ago, I scoffed. Actually, I nearly choked. It worked.
  • ENGAGING BRAND  |  SATURDAY, JULY 9, 2011
    [Blog] My Favourite Things.
    I often get asked what is my favourite blog, favourite podcast, favourite Engaging Brand interview.and I believe the answer can only be. The next blog I read, the next podcast I listen to.the next book I read, the next guest which is on The Engaging Brand. Because for me.the best thing that I will do is still to come, the best thing I is what I am going to do or create tomorrow. Because if I have learned from the past then my future must be better! The fact that all I will do, will be even better than what I have done.is why I just love the future! Marketing
  • PROBLOGGER  |  THURSDAY, JANUARY 24, 2013
    [Blog] The Post-writing Rules I Always Break. Do You?
    have an admission; I suffer from several deep-rooted blog-writing afflictions. Yes, I’ve read all those “15 rules of blog writing” posts, but I just keep breaking them. like using odd and slightly unusual words in my blog posts; perhaps it’s the latent poet in me. often try to inject humour into my blog posts, even when they’re about really serious stuff like SEO. Not everyone is going to like your blog. ve been insulted on Twitter by a fellow copywriter who took offence to a blog post. Blog rule breakers of the world unite! Do You?
  • SOCIALNOMICS  |  THURSDAY, JULY 3, 2014
    [Blog] Campus Housing Goes Social: #SoMe Innovation in Residence Life
    Teams are composed of different residential areas; University Housing at the University of Georgia offers multiple social media outlets including the Live It UGA Blog  which gives residents news, updates on programming and residence hall events. Blog posts cover topics such as Sustainability, Move-In, how to get involved, and information about numerous campus housing resources, all written by students and housing staff; and. ”   WSU Housing also hosts an opening weekend Scavenger Hunt  to help new students learn more about the campus. Complete Thumbnail: Shutterstock.
  • PROBLOGGER  |  THURSDAY, JULY 15, 2010
    [Blog] Take the 7 Link Challenge Today #7links
    post on someone else’s blog that you wish you’d written. You might like to add a few explanations to different links – for example to talk a little about why you enjoyed writing a post or what you like about the post on another blog that you link to or why you regret the post you regret. The main aim of doing this challenge is to create a list post that highlights some of the posts in your archives to new readers (a sneeze page ), that links out to another blog and that hopefully is a little fun (and not too much work) to do. Your most helpful post.
  • JEFF ESPOSITO  |  TUESDAY, JULY 13, 2010
    [Blog] MLB's Social Pulse
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention MLB’s Social Pulse | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Remember the hoopla surrounding rolling out instant replay or the perfect game called off because of human error ? For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. The tool is a dream for a geek 2. Enjoy this post?
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blog] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    For day 23 , I would like to introduce to some and present to others: L Martin Johnson Pratt Twitter: @iluvblackwomen Website/Blog: www.iluvblackwomen.com Bio L Martin Johnson Pratt has created marketing solutions to reach the African American Demographic through different forms of media such as: radio, print, tv, mobile, and social media. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
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