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    [Blog] How Easy Is It To Say ‘Yes’ To Your Outreach?
    The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that. But really, nobody wants meaningless flattery. It’s meaningless flattery when you send out a form letter with positive adjectives cc’d to a big group of people.
    [Blog] Two More Perspectives On Podcasting
    Start with your most popular content, converting it into podcast format to renew interest, then publish your podcasts on your blog, which can often expand your SEO benefits. Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Some content can be summarized to keep it simple.
    [Blog] This Week in Infographics #64: Would You Like Cheese With That?
    Blog Featured Would you like cheese with that? This week everyone is whining (pun intended). The first infographic takes a look at wine. personally enjoy nothing more than a nice glass of wine and looks like I’m not the only one. This first infographic looks at the numbers behind America’s love of vino. Then we take a look at allergens in the United States. Allergies suck, thats for sure. This infographic highlights the states with the most allergens as well as some tips on how to relieve your allergies. Next up we take a look at kids these days. Toast to Wine.
    [Blog] This Week in Infographics #59: What The?
    Blog Featured Did you know there is actually a mental disorder where people believe they are dead? It’s called Cotard’s Syndrome, and it is a real thing. This first infographic takes a look at Cotard’s Syndrom and four other bizarre mental disorders. The next infographic takes a look at your brain on drugs. One in 10 Americans are addicted to alcohol or other drugs. But how does this happen? This infographic takes a look at how the brain reacts to drugs and addiction. Then, we take a look at how much things have changed since the 1950s. Five Strangest Mental Disorders.
    [Blog] This Week in Infographics:
    Blog FeaturedThis week we start off by looking at superbugs. The misuse and overuse of antibiotics causes the creation of superbugs. This first infographic provides a deeper look into how we are making harmful bacteria stronger with antibiotics. Next up, we will look at small businesses. Some small businesses thrive, while others flop. This infographic takes a look at the most tried and failed small businesses. Then, we look at the home healthcare system. Home healthcare organizations provide services for individuals who are unable to care for themselves. Superbugs.
    [Blog] Introducing
    You will the icons representing each one of these areas next to each blog post and on the top of the website. also wanted to make the content more consumable so in addition to including the usual social icons for each blog I’m also making it easier for the posts to be printed, emailed, or viewed on a kindle device. For the past few months Connie and I have been working on a few big things. This new site is one of them. There are a few key things to point out about this new site. The site has also been optimized for mobile. Inclusion of my Forbes column in the sidebar.
    [Blog] This Week in Digital Strategy 3.7.14
    This week our AVP of Practice Development, Brett Borgeson wrote a great blog article about how companies that are making investments in analytics are seeing huge returns. Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights. This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. are around digital media 11 hours a day. Finally, we discuss how Arby's generated a long-lasting social media buzz.
    [Blog] How Social Media Marketing is Driving Big Businesses
    To cash in on this growing opportunity, according to a new study by the University of Massachusetts at Dartmouth 2 , 73% of all Fortune 500 companies used Twitter, 66% had a Corporate Facebook page and 28% had a public facing blog in 2012. At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. According to a recent study done by comScore 1 , social networking is ranked as the most popular content category for worldwide engagement, reaching more than 85% of the population in 41 out of 43 major countries that were surveyed.
    [Blog] Roskilde Festival is on Foursquare
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Four days of festival and more than 70,000 festival guests leaves the opportunity to do something social – also when it comes to digital media. already had my phone with me, so why not just use a digital version.
    [Blog] Facebook Marketing Drive Sales | Mindjumpers
    blog comments powered by Disqus Posts Comments FOLLOW MINDJUMPERS Top Posts What You Can Learn From H&M’s Use Of Social Media What To Include In a Social Media Policy How Users Engage With Advertising on Facebook Storytelling – A Powerful Tool When Branding Your Organization In Social Media How To Post Effectively on Facebook Why You Need a Blog: Blogs Are The Websites of The Social Media World 4 Ways Social Media Has Changed The Fashion Industry Diesel Kicks Ass With New Campaign! They also express how the marketing efforts on Facebook will make their fan base grow.
  • SPIN SUCKS  |  FRIDAY, JUNE 17, 2011
    [Blog] #FollowFriday: Mimi Meredith
    But, no matter where you went to school (unless it was Mizzou), how jealous you are of where she lives, or how you feel about PR pros (you’d better like us!), you’ll get a lot from following Mimi , subscribing to and  reading her blog , connecting with her on LinkedIn , and plain old interacting with her. We became fast friends and swore to find reasons to visit one another. And then we finally met! In May in Vegas at Counselor’s Academy. It was like meeting my long-lost sister. You know the one who is the more patient, more kind version of me. Look at that smile!
    [Blog] NOOKColor Combines Specialization, Potential & Android
    While you're probably not going to make the NOOKColor your primary Web surfing device, it's great to have in the background if you absolutely must check a few news sites, blogs, or even Twitter. In a world full of multi-purpose gadgets which ping, beep and blink at you to signal more messages coming your way to demand your attention, there's something remarkably comforting about a device like Barnes & Noble's NOOKColor , which is designed not to distract you with many things at once, but instead, to bring a powerful reading experience. Electronic book readers are not new, of course.
    [Blog] How Old is Your Association’s Website?
    We will use the survey findings for industry education including whitepapers, blog posts, infographics, webinars, and a learning lab session I will be giving in December at the ASAE Technology Conference.   Of course, all survey participants will be sent the findings. Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. . ————-.
    [Blog] A Series of Experiments in Social Media
    Leave a Reply Cancel reply Blog at Wisdom London Creative Communications is our world… « Gah! We’ve #hijackedthehashtags! Experiments in Social Media Number 1: How to Win Friends » A Series of Experiments in Social Media We all know that social media is powerful. But just how powerful is it? Over the coming months here at Wisdom London , I’ll be grabbing my notebook and donning my khakis – not forgetting my pith helmet – to conduct a few of my own Experiments in Social Media, all in the name of science. hope you’re ready. Crikey!
    [Blog] Do Our Bathroom Breaks Dictate What We Read?
    Related Stories Five Qualities Your Next Content Strategist Should Have Six Tips for a Blog Redesign Geography Pitfalls to Avoid in Writing. By  Byron Gould. I was recently at a social gathering when someone asked, “Do many girls play video games?”. boldly stated that, of course, women did, and that—whether they realized it or not—most people with smartphones were playing video games of some kind. One woman rebutted that, despite having a smartphone, she did not have any games on it. But what do you do while you poop!? shouted incredulously into a confused crowd of nearby party-goers.
    [Blog] Are You Paying Attention to StumbleUpon Yet? At 500 Million Pageviews Per Month, You Should Be.
    If enough people see your business pages, blog posts, and videos, the chances are strong that some (even a miniscule amount) are interested in learning more. Last month, we chronicled one major milestone when StumbleUpon surpassed Facebook for social media traffic generation. They just reached another major milestone according to CEO Garrett Jones by breaking the half a billion page views mark. Here is the image he posted on Instagram : The social news discovery site has built a stronghold in a niche that nobody else has truly been able to crack. There is a certain allure about mystery.
    [Blog] Developing Social Media Strategy
    It’s funny – everyone wants to hire the famous bloggers, but they don’t even know what successes they’ve had, other than a successful blog. This thought comes from Scott Gould 's thinking blog for thinking people. I’m speaking at Like Minds Immersive on Thursday 18th March in London on the subject of “ Developing Social Media Strategy “, with one of the stars from Like Minds 2010, James Whatley. You can read more about it and book yourself in on the Immersive site , but I just wanted to share a few thoughts on why this is needed.
    [Blog] Free Social Media Strategy Content
    It also has links to a dozen blog posts about strategy, many of which are not included in the book, and other resources. 4 Types of Social Media Strategy for Businesses. Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter four on strategy. You can visit the wiki here. Thank you for your support.
    [Blog] The Brand View When Looking For a PR Pro
    For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference  Gini Dietrich ‘s blog post of  what to look for in a PR pro/agency when hiring one. After This is Part 1 of a two-post series. have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. After we chose one, it did not go very well. Guess what? So far they’ve turned out very well.
    [Blog] Hello world!
    Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Share and Enjoy. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS
    [Blog] Building a Market for Citizen Journalists
    Instead, citizen journalists are left to compete with every other form of blogging and content creation on the social web. And there is significant competition from parent blogs to gamers. Image by Syrian Freedom. It was a great honor to feature some of the organizations that are trying to build a stronger citizen journalist corps last week on Mashable. One of the more striking aspects of the story interviews was a perceived need to build a receptive audience for citizen journalists. For example, both AllVoices and Global Voices are building platforms for new citizen voices.
    [Blog] Use Content To Convert The Invisible Sale
    Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. To win that invisible sale, you need to create additional opportunities for prospects to see your content more often and in more places than just your blog. This is usually the point where they do things like subscribe to your blog) As they do, a portion of the audience will find a common ground with your beliefs. Prospecting for new business is a painful duty relished by very few business owners. Exact same result. This makes sense.
    [Blog] Google Plus Sucks, So We’re Ditching Our Service
    Original article about  Google+ posted on Wikimotive’s blog under the title Our Service Sucks, So We’re Throwing It Out! Recently, I called out a couple of vendors for selling a sub par product. thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend, I tore apart every thing we do for our clients – Top to bottom; report after report. You know what I found? Something we sell SUCKS and it is completely UNACCEPTABLE. The unbelievable growth.
    [Blog] In The Trust Economy, Marketers Are Bankrupt
    He sent me an email asking for feedback on his recent blog post, 70% of CEOs have lost Trust in Marketers. The topic was worthy of much more than a blog comment). It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept. It's a tough report to read.
    [Blog] 4 Ways to Use Technology to Your Advantage
    Other forms of digital marketing, such as sharing photos on social sites and blogging, can provide similar leverage for more efficient marketing as well. Guest Post Submission. On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Typical time-wasting culprits include website management, tech support, printing, marketing, shipping, credit card processing, payroll, human resources and legal assistance. Digitize Your Marketing. Small Business
    [Blog] How to Deal with Trolls on Your Social-Networking Sites
    ” consider these tips for dealing with trolls on your blog or social-networking sites: Don’t Feed the Trolls. If you’re feeling like “OMG WTF” when scrolling your comment thread, you may be dealing with a troll. Trolls aren’t just readers or customers who are complaining about your product or service; these are creatures, spawned of the Internet, with the sole purpose of being a nuisance or creating a destructive presence on your site. Trolls don’t have legitimate grievances and they don’t want to talk rationally about their concerns.
    [Blog] Money Is Not a Motivator
    So, in this economy, when no one is getting raises, people are leaving Google in flocks for companies that are more nimble because they want to see their efforts affect change. A few months ago, after I read Dan Pink’s “ Drive ,&# I wrote a blog post about paying people for their ideas and why it doesn’t work. I got A LOT of push-back in the comments. likely drive my team nuts at times because I practice on them. Sometimes the skills I’m developing work and sometimes they don’t. You rely on your (very understanding) team to let you try different things.
    [Blog] Community of Practice for Facilitators : pilot, adoption and participation
    Create a stickiness factor so people return (frequent blog posts, a communal wikipedia). - are you appealing to all members. Whenever something happens, blog about it. Push sharing in a pull system. • I had a scenario of a CoP facilitator emailing a link to a few people. - I suggested using the blog otherwise it sends the wrong signal (kind of like a parent telling their kids off for something they do themselves). - if their intended audience aren’t subscribers of the blog, they can create the blog post, then send them the link. Peter Bregman. Frequency.
    [Blog] 5 Tips to Better Social Media Writing
    Yes, tweets and posts are less static and have a shorter shelf life than blogs and web copy, but that doesn’t make quality less important. The company’s Facebook page contains blog posts, interactive campaigns and news from around their customer communities to cover topics that are relevant to their followers. You might think it’s easier to write for social media; it’s only a few words, and followers will forget about it a few hours later. If you run your social media feeds with this attitude, your company isn’t reaping the benefits of social media they could be. Check Your Work.
    [Blog] Social media news: Facebook, Google Plus, Pinterest and Twitter
    “In the coming weeks, we are launching the App Center to users in Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey,” says Drew Hoskins on the Facebook Developers Blog. Social media news: Facebook, Google Plus, Pinterest and Twitter was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. Here is a quick roundup of the latest happenings in the social media world. Facebook Facebook is one step closer to making its  App Center  available to worldwide audiences. ” Read more at
    [Blog] Two B2B Rockstars in Social Media
    They share webinars, blog posts, events, and more. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like&# or “follow&# a brand like Burberry or Gucci because they love their clothes. But how likely are they to follow a marketing agency or tech service? little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. Forrester. They do not just post and Tweet, and throw information at people like spam.
    [Blog] Quirky Turns Us All Into Sharks And Dragons
    According to The New York Times ' Dealbook blog post, Quirky Gets Backing From Andreessen Horowitz and Kleiner Perkins , the individual that came up with the Pivot Power's tagline ("Flex Your Power" ) is bound to earn more than $50,000 this year for that one part alone (and yes, royalties are paid in perpetuity). dealbook blog. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? ideation.
    [Blog] Social Media Stunts Do More Harm Than Good
    Other examples include KLM’s Surprise program (we’ll be running a whole blog post about KLM’s social programs this week), and recently, DoubleTree Hotels’ birthday f or A.J. Social Media Stunts Do More Harm Than Good is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. – chronicled by the folks at Digital Royalty. Does Social Media Stunt Marketing Hurt Brands?
    [Blog] Really, Thats Your Exuse?
    If you feel a good tool for you is full on blog, I think the two best platforms for blogging are and, because they are so easy to use, again both are free! 2. Sometime ago, I had a great talk with a friend about his organization using Social Media. We both came to the conclusion “if they are not using” they are about to be left behind, because the bus is about to leave the station. Later in the day I had the thought that I was way off base. The question should not be: “ Should we be using Social Media?” Expense. Not true! Its true!
    [Blog] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
    If I were Microsoft, each member of the Press would have a Surface, pre-populated with their favorite writing tools (something Microsoft is really good at), and they'd all have their Surfaces open writing their blog posts. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. Let's start with the Press section at today's Keynote. I was surrounded by Macs!
    [Blog] The Stephen King Drawer Method for Writing Better Copy
    When I began blogging, and had no editor or filter to pass through before I published my work, I still would read back over my work with a sharp eye to tidy it up a bit before launching it into cyberspace. But what about blogging? The nature of blogging and journalism means you’re usually in a rush to get your content in the hands of readers while it is still relevant. Now, obviously there are small differences between a behemoth fiction manuscript and your blog post. Your blog might be personal, and your words an extension of yourself. They just weren’t.
    [Blog] 23 location-based terms every marketing agency and business should know
    For some it will be in the from of their marketing agency, for others blogs, consultants, coworkers and/or their customers. Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Sadly, I believe that is half-way true. Latitude and Longitude.
    [Blog] #FollowFriday: Troy Claus
    It might be too early to #FollowFrida y Troy Claus , simply because he started his blog only this week. So follow him on Twitter , subscribe to his new blog , and get to know him…you won’t regret it! But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive ) so how bad can he be? mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new. Lots and lots of people talk about how they can relate results back to making money, but Troy walks the walk. And Troy?
    [Blog] Editing for People Who Love to Write… Too Much
    Especially online, when blogs are creative outlets, and there are no restraints or word counts. “In one day, a month’s worth of blog posts were written by me.” ” Sounds so much better (and uses less words and has more of an effect on the reader) if it’s written: “I wrote a month’s worth of blog posts in one day.” Set yourself a cutoff, and remember – blogging gives you the gift of updating your post after publication if you really feel it needs it. Crucial Tips for Self-Editing Your Blog Posts. Well done!
    [Blog] The Death of Traditional Book Publishing | Spin Sucks
    So, I figured I’d blog about it instead. If you haven’t read Seth’s blog post about ditching his publisher and editors in favor of working directly with his readers, click here and go read it. Not to say there isn’t major room for other options (we are, after all, having this discussion on a blog), and we all know traditional media is dying very quickly, but being a published author, and a New York Times best seller, still has cache. I use to carry my Kindle around everywhere and now I read everything on the iPad. Glad you blogged ! All good?
    [Blog] Tips to Optimize Conversion of Online Forms
    As I wrote once before on one of my blogs: online forms are like ‘dating’. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire life cycle of the digital client and prospect. From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential.
  • SPIN SUCKS  |  MONDAY, JULY 27, 2015
    [Blog] The Auto Guide to Your Communications Plan
    Make sure messaging follows suit, no matter where you are communicating–social, blog, earned media, guest posts. By Laura Petrolino. Your communications plan must fit your organization. This is a pretty straight forward guideline. One you’d be hard pressed to find anyone who disagrees. However, understanding this to be true and executing upon it are two very different things. And, once you have that vision, understanding how you want it to evolve. What Type of Car is Your Organization? So today we are going to do a fun exercise—find your organizational “car persona.”. Vroom, vroom!
    [Blog] Marketing In the Round – Q&A Part 3 – Build the Case, Get Buy-in
    The final blog post in the series of three about Marketing in the Round , written by Geoff Livingston and me. Three blog posts. Gini Dietrich  is the CEO of Arment Dietrich, an  integrated marketing communications firm  based in Chicago. She also is the lead blogger at  Spin Sucks  and, of course, co-author of  Marketing in the Round  with Geoff Livingston. This is the first of three follow-up posts related to the awesome Marketing in the Round Think Tank webinar that Gini presented for us as part of our Think Tank Summer Series.   Get the recording here. Either way, be patient.
    [Blog] SEO on the Go
    Track Multiple Blogs Using mAnalytics. This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache. There are some big name apps you won’t find on this list, simply because users and reviewers ranked them poorly and they don’t belong on a “best apps” list. Rated 4.6
    [Blog] True Blue
    When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue of authenticity, and writing what I cared about. During the Fifth Estate period this blog became well-ranked. It’s the fourth such blog I have written or created the strategic plan for that has earned these types of rankings. My love for writing the blog has returned. This blog in the past few weeks has been more representative of my heart. My rankings plummeted.
    [Blog] Why Must You Have A Presence On The Web?
    And I’m not talking about spam or get rich sites, or mom and dad blogs here. I am talking about legitimate businesses that have a physical bricks and mortar business, and there are plenty in almost every town in the country. I hate to say it, but there are tens of thousands of websites that are really just taking up valuable space. Why do they take up valuable space? Why pay for hosting, a domain name, and perhaps even website design? Now don’t get me wrong, I agree that most businesses do need an online presence , however, it does need to be more than just a basic website.
    [Blog] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
    " You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. To push this inequity even further, if you look at the comments in Herman's Blog post, Jon Steinberg (the President of BuzzFeed ), points to a flickr photo of another staggering statistic: 75% of all advertising spend is controlled by three advertising networks: WPP , Omnicom , Publicis and Interpublic. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. From a content perspective, it's hard to argue that it hasn't.
    [Blog] Social media in not-for-profits and membership organisations: Notes from the FreshNetworks breakfast briefing
    There were lots of interesting perspectives and too many to write all in this blog post. A big thank you to all the people that attended there were some great discussions and insight from lots of different organisations and another big thank you to the speakers involved. So the first FreshNetworks breakfast briefing has just finished and we had some great insights into how not for profit organisations (NFP’s) can use social media for strengthening their membership offering. Breast Cancer Care Case Study. There were some key messages that resonated from his presentation, these were: 1.
  • GET SOCIAL PR  |  MONDAY, APRIL 18, 2011
    [Blog] Content Marketing: How Do You Use Content
    Attracts relevant traffiic to your landing page, blog or website. In a PR Newswire study released today, businesses are using content to … Increase sales. Differentiate brands and impact perceived value. Educate new employees about products and services. Gain more advertising pages. Use as incentives for webinar participation. Content can be a powerful tool to drive conversion and sales. There are several benefits to content marketing. It … Costs less than traditional marketing. Has a longer shelf life and can be re-purposed. Builds credibility and thought leadership.
    [Blog] Top 10 Content Marketing Ideas for 2013
    Double the number of email subscribers to your blog. Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. I was inspired by a post my friend Joe Pulizzi wrote, 42 Content Marketing Ideas for 2013. Thanks Joe for the inspiration! Top 10 things I’m going to try to do this year to have better content: Less content will mean more impact - make content more meaningful. Find at least 3 other thought leaders in your company - build them into your plan.
    [Blog] Help Me Support Make-A-Wish Foundation
    link] Training Day | Reluctantretiree's Blog [.] blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution. And we believe the content is solid, but more importantly, we wanted to do something of value with the voting process. The strength, resolve, and courage of these kids is utterly inspiring.
    [Blog] JOLT - Journal of Online Learning and Teaching
    Both wikis and blogs (short for ?web While a blog allows its users to comment on. Blogs are online journals organized chronologically. left contains links to student rosters, class blogs. With a class wiki, blog, and Blackboard site, it was hard for me to keep track of what. class blog served as the place for students to post. about HTML since I can use a blog or a wiki to put. applications (blogs, wikis, and Facebook, for. post information on the class wiki or blog because. semester by blogging on the question ?What In its.
    [Blog] How to Increase Affiliate Income by Hitting the Affiliate Marketing Sweet Spot
    At BlogWorld Expo this year, I presented some tips on affiliate marketing in one of the sessions I ran on monetizing blogs. Let me give you an example of an affiliate promotion on a blog that I saw recently where there was no sweet spot. Missing the mark. I won’t reveal the blog because I don’t want to embarrass the blogger but the blog’s topic was beauty and fashion. Product – The product being promoted on the blog was my 31 Days to Build a Better Blog ebook. 10 Tips for Using Affiliate Programs on your Blog.
  • STAY N' ALIVE  |  MONDAY, MAY 13, 2013
    [Blog] On My Own Again - I'm Back in the Saddle
    Blogging! miss updating this blog regularly! When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that point and really enjoyed my independence. I had no idea I''d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. What will I be focusing on now? Youtube.
    [Blog] This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
    You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft.  I still feel that way about my old Xbox 360.  It was a piece of junk.  I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. Image via CrunchBase. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market.  My old Xbox 360 died 4 times and they still weren’t willing to give me something better. The Kinect.
    [Blog] The 11 Types of Alexa Hot URLs and How to Get There
    The Mainstream Blog. There are three mainstream blogs that seem to always have something on the Alexa Hot URLs list, at least once a day: TechCrunch , Mashable , and Huffington Post. Some blog posts and whiny rants might even last a day on the Alexa Hot URLs list. The Unknown Blogger’s Blog Post. I’m only calling these bloggers “unknown&# because they just haven’t hit the mainstream blogging list yet. Examples – It’s great blog posts like this and this and this one that make it to the Alexa Hot URLs. Sports News.
    [Blog] The Social Media Resolution
    Read some blog posts. Let’s keep this one short and sweet. If you run a business, you fall into one of four categories: Those who are using social media and seeing mixed or minimal results. Those who have used social media in the past and stopped because they saw mixed or minimal results. Those who have never really bought into social media. Those who are killing it on social media. Despite the vast nature of social media, there is still a finite amount of room on news feeds, Twitter streams, and other visible portions of social media for businesses. That was actually okay in 2012.
    [Blog] Journalism Skills for Everyone
    Follow Jay Rosen’s Press Think blog , and see how the media continues to deteriorate and what can be done. Consider Dr. Joseph Rohm’s award winning Climate Progress blog a one of the blogs that have filled the gap. When information sources become fractured and degraded, people break into smaller polarized groups , each supporting their own group think. In many cases, people can become easily swayed by those they trust in their social networks (on and off line). Information from “influencers&# may be accurate and create great actionable results.
    [Blog] Content farms most threaten UK media firms
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? « Fingertips Blog [.]
    [Blog] Using Social Media At Camp: A Question from a Five Year Old
    Perhaps they can create a website or blog for campers and parents to post photos, questions, updates on what’s happening, etc. My 7-year-old niece started her own blog recently. Create a blog and tell us all about what you’re doing. actually love the idea of being able to share information on a family blog. I may see if my siblings want to do that. The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. She asks me a question about using social media at camp. Have something to add? Leave a comment! GO KU!!
  • SHIFT DIGITAL  |  MONDAY, MAY 21, 2012
    [Blog] 3 Enlightening Twitter Updates
    Well if your name is Samantha Collier, you write a recap blog post of course! There’s a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married , Facebook went public and Twitter rolled out  bunch of updates. What does this all mean to you? Here’s the low down on what’s new with Twitter: New Weekly Email. The folks at Twitter are sending you a weekly email that summarizes the most popular tweets and stories shared by your connections on Twitter. The email is set up similar to the Discover Tab within More Languages.
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Blog] How the New Spotify Will Create A Profit
    would love to see an embeddable player which takes the full functionality of the new Spotify to my blog. The new shareable Spotify lists, the connectivity with Facebook, and the ability to upload your playlists from iTunes isn’t simply an iTunes killer, its a market leading innovation. think this new move will see Spotify rake in the profit and these are the reasons why: 1) Creating shareable playlists means they can tap companies even further into your social graph. have you tried them? However, combining Spotify and Facebook will push visits up. Good shout though.
    [Blog] Weddings, Orchestras & Studded Boots
    Instead, I walked out with all of this: I wanted to try some smaller size lashes for a wedding on Friday (I struggle with the wide lashes), I’m a sucker for trying new dry shampoos and I’ve read some good things about the lipsticks on various blogs. You might notice my hubby’s jacket is from New Look from a previous blog post. Another busy week draws to an end. It was still very much a week for wearing comfy clothes. I don’t know about you, but I’m finding it hard to dress for the weather at the moment! Layers seem to be the best option. Perfect!
    [Blog] Day 7: People of color impacting the social web – Curtiss Pope – #29DaysofDiversity
    Website/Blog: He often shares his views on entrepreneurship,design and motivation on blogs such as VentureBeat ,Hacker News, Black Enterprise, and has been featured in sites such as:TechCrunch,ReadWriteWeb,VentureBeat, ,,PC Magazine and CNET.Curtiss was born and raised in Silicon Valley where he still resides. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space. Twitter: @aislefinder.
    [Blog] Can’t Sleep? Shut Down the Corporation in Your Head
    Strategic planning is a small area – I’ve always been more of a tactical, assignment-driven worker, so this harried employee is a bit out of her league, typically hunched over the laptop head-in-hands reading business blog posts or staring out the window blankly in a fugue state. Much like the car alarm outside my city window, the Marketing department continuously seeks attention, suggesting product ideas, blog posts, and event themes. One reason I left the “city that never sleeps” is precisely that: It never shuts down, there’s always something going on. Constantly. Click.
    [Blog] The Very First Thing You Should Do in 2010
    Generally, the ’spaces’ we need online to do such things include: A place to write content Email accounts Feed readers for other sites in the niche Reputation monitoring on personal and brand name terms Social networking sites (Twitter & Facebook) Task management and organisation Because I was moving more and more online, I was finding that my checking of these sites was taking up more and more of my time. I had to head over to Google Reader to read other internet marketing blogs, Google Apps to read my ViperChill email and to get a hold of my task list.
    [Blog] Are You Getting Bad Real Estate SEO Advice?
    But for SEO, I wouldn’t recommend it. I’d rather see you start a blog or list your website in local directories. like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. Worse, it’s something that too many people overdo and get wrong. A lot of real estate agents dropping links on each other’s blogs only adds to the perception that the entire industry is one big spam-fest. About Us What’s a Maverick?
    [Blog] How Much Content Do You Need? Here’s a Formula
    It’s not always sufficient just to create a detailed blog and be done with it. I’ll talk more about content atomization and distribution in another post. Image from I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day , so that was a milestone to remember. Also memorable was a great question from the audience. Your prospective customers have TONS of questions they need to have answered before making a purchase.
  • GET SOCIAL PR  |  MONDAY, JUNE 7, 2010
    [Blog] Five Must-Read Links To Make Your Community Successful
    Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Five Must-Read Links To Make Your Community Successful June 7, 2010 Community building online is an important part of public relations planning initiative. It is at the core of living social online. Join me, please.
    [Blog] 5 Ways to Humanize Your Brand on Twitter
    Ways to Humanize Your Brand on Twitter is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. True, This can chip away at brand trust and brand value.
    [Blog] The ripoff of airport wifi
    I’m at the Norfolk airport and I wanted to get online, check email, and write blog entries, like this one I’m typing in MS Word on my computer. I go to logon and what I find out is I need to pay for wifi access through Boingo at this airport, and when I look at the terms for signing up, it turns out that if I pay for 24 hour access ($6.95), it only applies to this location, and that I’ll need to pay additional fees if I want to login at another location ($7.95 per location in the U.S. after the initial payment, more if its an international location). Tweet.
  • PROBLOGGER  |  MONDAY, JUNE 30, 2014
    [Blog] Partnering With Brands Theme Week: Advertising 101
    You’ve started your blog, put in many long hours into nurturing it, growing it and building a following.  highly recommend utilizing the following ad sizes on your blog, as they are the most standard, and will benefit you in you the long run when starting to monetize your site: 728×90 (Leaderboard). As shown in the example above, the 728×90 performs best, and is most aesthetically pleasing, when situated at the top of the page, either centered over the content or flush left.   You can also utilize this Leaderboard unit in the middle or bottom of your blog posts.
    [Blog] How One Company Is Re-Imagining Corporate Website Design
    By migrating its websites, Nescafé can tap into Tumblr’s massive network of more than 250 million blogs and 110 billion individual posts for co-creation opportunities. In an effort to deepen its relationships with younger consumers, Nescafé has made what could be considered a bold move. The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. visit to Nescafé’s new Tumblr highlights why the company made the move. First, the site is highly visual, favoring images and videos over text. The difference?
    [Blog] Are You Using Social Media to Talk to Yourself?
    Shanan Sorochynski  manages the University of Regina’s first official blog:  YOURblog. Of all the people you follow on Twitter what percentage have interests or values different than your own? recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. It’s a big deal here). One of the key messages of her lecture was that – in her experience – social media tends to narrow people’s perspective, not widen it.
    [Blog] Customer Experience Should Have Texture
    Social media can be a texture, a tweet to say thank you for your recommendation, a blog post to help the research, a podcast to help people understand more about the life you wish to influence. Customer experience is such a vital part to the purchasing, and most importantly re-purchasing process. Experience is the sum of many parts and I like to see it as textured or at least to attempt to create a textured experience. If you think of plain cotton material - I like to see that as the core principles on which all customer service stands:- honesty, transparency, simplicity and politeness.
    [Blog] 3 Tips to Fuel Your Creative Business Side
    Read to learn not consume - whether it be a blog or a business book - take each key point and think how this could apply in your workplace. Being creative in business can so often be interpreted as artistic skill. Yet being creative is inside all of us, it is not about is about how to approach idea that I feel passionate about. We all have a creative side - be it problem solving, DIY, cooking, interior design.we look for ways in our personal life to make our life better. Look for examples outside of your business, even industry.and apply to your brand.
    [Blog] Attitude is Everything
    Blogging; single parent home worker; inventor; artist; storyteller and more. Two of my favourite actors are Joe Pesci and Danny DeVito. Both different actors, yet also so very similar. Pesci is more your serious actor that’s famous for his gangster roles (Goodfellas, Casino, Once Upon a Time in America) although he’s had some great comedy roles too (My Cousin Vinny, Lethal Weapon 2, Home Alone). DeVito is more known for his comedic roles – Romancing the Stone, Twins and the TV series Taxi. Yet while they’re both great actors, that’s not the main reason I like them. Small Is Good.
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Blog] Revisiting Android A Year Into My Smartphone OS Migration
    The Evo, despite many things I liked about it, was heavy and a power hog, and I felt odd writing a disclaimer each time I mentioned Android on the blog, so those things, combined with a simple upgrade to the Epic 4G, which gained me a hardware keyboard to boot, got me to switch. Tomorrow's Google IO approximately marks the one year anniversary of a shift in my digital lifestyle, when I began to use Android instead of my trustworthy iPhone , which had been my go-to device for a number of years. code named Eclair - with 2.2 At the time, my iPhone was on version 3.1.3 release.
    [Blog] 9 Surprising New Facts About Social Media in America
    My friend and the architect of the study, Tom Webster , was kind enough to give me a preview of the report (I also very much recommend Tom’s blog BrandSavant ), and here are my personal highlights – the pages that made me say “hmmmm&#. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.
    [Blog] 5 Freemium Tools Perfect for New Businesses
    Previous post by Joe: Why You Should Blog About your Business. Written by Joe Pawlikowski. Everyone loves a good portmanteau, right? (ed. note: ConverStations = Conversation Stations). All right, you got me. Most portmanteaus overextend themselves. For every “craptacular” there’s a “edutainment” (who farted, right?). You’ve probably already heard this portmanteau already, and will hear it many more times in the coming years. Freemium. It’s software that has a free tier, but for which you have to pay a premium for the good stuff. FreshBooks.
    [Blog] How do you sell what no one wants to buy?
    Kick off  a series of blog posts or post card tips that talk about how to remove tough stains like blood. How do you market stuff no one wants? Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches. But in most cases, while it may not be sexy to many — someone really wants it. But how do you sell something that no one has any enthusiasm or interest in buying? You know, things like… funeral services, trauma clean up or bankruptcy law services. Sooner or later — you’re a necessity.
    [Blog] A family Christmas
    Turns out my husband does know me very well (he bought it before I published that blog post)…he’s also very generous too. Well, what a lovely week it’s been. We’ve had a fab family Christmas that’s been very relaxing, even fighting off tonsillitis only to then get a terrible cold didn’t spoil Christmas. We had my husband’s mum and my bro and his girlfriend over for Christmas and we had a great Christmas Day. Lots of presents. Remember I said I really wanted a Bolongaro Trevor parachute dress ? Walking, eating, drinking and playing. Boxing Day.
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2011
    [Blog] Gin and Topics: Latkes, Drugs, and Swear Words
    This first came to my attention on Justin Goldsborough’s blog and it can have significant effect in the pharma industry. Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. know. *I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. Put in your requests for the country you’d like to control soon! First come, first served. Here you go… 5.
    [Blog] Government 2.0 — reinventing egovernment or something different?
    Me reservo para hacer un post en mi blog como aportación This comment was originally posted on K-Government Reply PereJ Mitjans September 10, 2009 at 9:53 pm Comprender el gobierno 2.0 no es fácil, pero sólo lo entenderán los que piensen en la necesidad de otra manera de hacer política y hacer gobierno. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Government 2.0 – reinventing eGovernment or something different? offers. As with Enterprise 2.0
    [Blog] The 6 Step Process for Measuring Social Media
    analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. One of my most useful posts, and I really like using presentations as raw material for blog posts. (Happy Holidays! This is #6. Enjoy. – Jay). Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media.
  • FEVER BEE  |  MONDAY, APRIL 1, 2013
    [Blog] Detailed Community Building Articles
      These are longer than what we can cover in blog posts. Every few months, we run a series of detailed articles explaining how you can build better online communities.  If you would like to receive them, sign up to our mailing list (you get 50% of Buzzing Communites for free!). link]. Branded Online Communities Managing Online Communities
    [Blog] Information overload and failure filter are false problems
    Now I can find videos on plumbing on Youtube, or tips on cutting floor tiles on a blog. To publish my own blog, to record my own music, to shoot my own videos. The concept of information overload has received a lot of debate, and I completely agree with Clay Shirky that it’s actually ‘filter failure’ which is causing our current obsession with the problems of keeping up with the influx of content which is published and digitally accessible at a far greater rate than any time in human history. But I think we’ve all been missing the real problem.
    [Blog] It’s the People behind the Numbers on Social Media That Matter Most
    Read more Social Media News on the Soshable Blog. You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. You feel like you’ve finally reached your goal and can remove this task off your list of things to do. What does?
  • TWITIP  |  WEDNESDAY, MAY 26, 2010
    [Blog] Twitter Puts The Kibosh On Automatic Ads
    Twitter Blog ) So it’s not that you can’t, it’s just that by doing things this way, it makes it more annoying for you and they’re hoping you give up entirely. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa Twitter Puts The Kibosh On Automatic Ads 11 I first saw the news on Twitter, with a link from @blogherald to their post Twitter Kills “Pay Per Tweet&# Companies (The Twitterverse Rejoices). What are your thoughts?
    [Blog] Three Secrets to Social Media Success
    I’ve had the opportunity to a do lot of public speaking lately and it’s something I really enjoy. I’d highly recommend it for dozens of reason but that’s for another blog.  The audiences I speak to are diverse and in the business community.  Many times there are a lot of senior leadership (CEOs, CMOs, and even Chief People Officers) in attendance.  They all are asking “what exactly is social media and how does it relate to my business”.  To clarify, these companies are not “business to consumer” type of companies but rather “business to business or B2B” companies.  Stories are powerful. 
    [Blog] Please Retweet This
    Fair enough, but if one has to rely on influencers every single time they have a great blog post, a worthy business announcement, a good cause… It might be worthwhile to invest in the hard day to day grind of building relationships within your community of interest. In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. In that case disclosure needs to happen. This is the ideal.
    [Blog] Social Therapy for the C-Suite
    The C-Suite: Yes plus things called  Blogs, Word Press, Posterous, Social Oomph, Linking Bait, Adsense, Pay-per-click, Hashtags, Linkedin Groups, Widgets and a whole bunch of other stuff. Some male executives from the Fortune 500 decided they needed to form a “group&# to discuss all the babble about social media.They kept the group secret for fear of being discovered. The Session: The group met in one of the executive homes on Thursday night of every week. The forum was free-flowing with the “Social Media Therapist&# facilitating the dialog.  Sounds all foreign to us.
    [Blog] Brand series: What is a brand?
    Reply Leave a Reply Cancel reply Blog at Wisdom London Creative Communications is our world… « Oh Boy! Our October Series is Here! Brand series: Gap is bigger than a logo » Brand series: What is a brand? It seems like a really basic question, doesn’t it? But since we’re exploring brand this month, it’s one that’s worth asking. In marketing, we hear lots of talk of brand, which most often seems to refer to global FMCG brands, but we’re not all Coca-Cola, after all. So what is a brand, and what does it mean to every business?
    [Blog] Emotive branding: the path to meaning « Wisdom London
    Leave a Reply Cancel reply Blog at Wisdom London Creative Communications is our world… « Branding Glossary Brand Series: A Global Agency Speaks – The Brand Union » Emotive branding: the path to meaning Earlier in our October Brand Series, Jill  interviewed Elle Moss from Drew Creative to get her scope on what a brand actually is. Something she said really got us thinking; that what it is, is emotion. Not a logo and colour scheme, and just not customer experience or perceptions, but emotion. We are exploring this idea of emotive branding in depth.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [Blog] Part II: 23 Things to Keep in Mind While Fueling the Creative Spirit
    Thus, I find myself scrolling through Tumblr’s blogs in search of infographics, inspiring quotes and life mantras, often from history’s great minds, to help guide my course. I consider myself a pretty well-spoken guy. tend to make well-thought-out points in a concise, relatively eloquent and convincing fashion. Maybe I’m lacking the life experience or human empathy, but I would hardly describe what spews from my talk-hole as profound. Doesn’t mean I don’t try. The visual packaging makes them more memorable for me. Lawsofmodernman. Thisisnthappiness.
    [Blog] New Facebook Changes: Target your Audience Effectively
    Facebook has introduced very selective targeting options for you to really drill down and capture the right readership for your blog (or even specific posts or pages on your blog) every time you post. Originally at: Blog Tips at ProBlogger. If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. I see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. New Facebook Tools Changes.
    [Blog] 8 Questions for a Big-Time Marketer Turned Influential Blogger
    To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. James Today, he runs , a men’s lifestyle blog, and , which is dedicated to engaging male bloggers and creating conversations around brands, products, and tourism destinations that men love. started blogging about travel because I couldn’t afford to do it on my own. Simply wouldn’t encourage anyone to start a blog just to “get free stuff.” Waking up at 7:30 a.m. Follow him on Twitter.
    [Blog] Whistle Stops 12/05/10
    I'm on a Social Media Horse at Forrester Blogs: Some great numbers and examples of the giddyup that's been in full gallop for awhile. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere.  From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere. The Seven Basics of Multimedia Storytelling at Media Orchard: Story - it's not pitching what's on sale or why you can help them. Give them a story that relates to them.
    [Blog] Amplify Your Content Strategy with Influencer Marketing
    If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. You might start by commenting on one of their blog posts one week, following them on Twitter the next, and retweeting their content for several weeks after that. To read his other articles, check out his content marketing blog or follow him on Twitter @kevinrcain. Image via The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them to build your credibility.
  • JEFF KORHAN  |  MONDAY, MAY 2, 2011
    [Blog] Game Day - Increase Productivity with A Weekly Theme
    This week I'm planning a major reinvention of this blog that will allow me to better serve you - my loyal subscribers, as well as the casual visitors that I hope will join us. For me, this is blog enhancement week. In any given week there is usually one high value activity that takes precedence over everything else - one that if successful will dramatically enhance your professional standing and personal confidence. With proper focus, these events can actually energize you and help you to more easily complete your other necessary activities. That's high value.
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