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  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Blog] What Does Government 2.0 Mean to Me?
    isn’t about the tools, but what those tools enable – it’s about more than just creating a blog and engaging in dialogue with the public, it’s about more than just creating a wiki that’s open to multiple government agencies, and it’s about more than just making data accessible to the public.  blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0,
  • PROBLOGGER  |  THURSDAY, AUGUST 30, 2012
    [Blog] What I Learned From Liars and Journalists, and How it Made Me a Better Blogger
    Trust Me, I’m Lying – Confessions of a Media Manipulator is the title of Ryan Holiday’s new book about the tactics cutting-edge bloggers use to drive hundreds of thousands of viewers to their blogs, seven days a week, 365 days a year. He has made a high-flying career serving irresistible blog content to places like the Huffington Post, Gawker, and Jezebel. ve personally poured through the book late at night to wring every last bit of knowledge from its pages and make my own blogging irresistible. That’s because blogs live and die by the pageview. On the move?
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog] Add A Chatting Feature To Your Site With VisitorsCafe
    Tweet A new initiative wants to turn your website or blog into a café. My impression is that people enter a blog or site only to read information or maybe making comments. It is difficult to determine how this idea will be spread and developed, but for many people who read blogs and enter communities the idea of VisitorsCafe looks promising. If you run a site, a community or blog you can try out VisitorsCafe yourself. Similar Posts: 4 Tips To Start a Blog. You are probably thinking ”what does that mean” – at least that was what I thought. Try it out.
  • NOWSOURCING  |  SUNDAY, MARCH 3, 2013
    [Blog] Is Klout a Verifiable Social Media Indicator Or Just a Meaningless Number?
    Or is Klout just a meaningless artificial number, something more to boast about on blogs and business cards, but at the end of the day is a complete waste of time? In a blog post comments section once, I defended the rights of gay couples wanting to adopt a child, and suddenly I was being awarded +K’s in homosexuality! There’s a new number in town and it’s starting to take effect at hotels, bars, restaurants, and travel companies near you. It also leads to shopping discounts and other perks. Yes, it’s Klout and everyone is talking about it.
  • TREY PENNINGTON  |  MONDAY, NOVEMBER 9, 2009
    [Blog] Links I commonly share
    To make it easier for folks who hear me speak access those resources, I’ll do the “social media thing&# and list them in a blog post: For Search Engine Optimization: Google Trends and a sample trends search using “ Crimson Tide &# Google Insights and a sample insights query on “ social media marketing &# Free Keyword Tracker and a little info on keywords. disclaimer: I am NOT a SEO guru nor do I use keyword research to shape content to “trick&# search engines. For me, keyword research gives me a “feel&# for the questions readers are asking.
  • TWIST IMAGE  |  TUESDAY, DECEMBER 21, 2010
    [Blog] The Pillars Of Killer Content
    For the sake of this Blog post, we'll be focusing on writing, but these types of personas can also apply to content created in images, audio and video. Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all types of content from a professional perspective. Beyond being salacious (more on that here: The Secret To Getting Attention ) and using headlines to bait the reader into your world, the core of the content has to resonate with your audience. There is a whole lot more to making great content. Experience. Opinion.
  • SOSHABLE  |  SUNDAY, FEBRUARY 13, 2011
    [Blog] Why @0boy Stopped Before 100k Followers: “It’s about integrity, man!”
    Blogs can easily be fed to Twitter. Even if you have a blog, how hard is it to put 140 characters together? Two questions always pop up when people visit my Twitter account: Why is your background so boring? When do you think you’ll break 100K followers? The answer to the first question is easy – my graphic design skills are nil, I don’t want to use a free service, and I don’t want to pay someone to make it look good. Besides, it’s about the content, not the background, right? The second answer is even easier. Never. From there, we continued to grow.
  • PROACTIVE REPORT  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Blog] Brands Find Twitter Effective
    and they’ve got a blog going and feeds and widgets up the wazoo and then it’s like, “Okay, now I ‘m all confused and I don’t know what to do.”. 300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. It was moderated by Guy Kawasaki who quizzed the speakers about their business strategies, how tweets for the brand, how to gather and interact with followers and some of their favorite tools. That’s the biggest challenge.
  • JEFF ESPOSITO  |  MONDAY, AUGUST 2, 2010
    [Blog] What the F is Social Media?
    You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? Thanks for visiting! Comments - Leave a comment!
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Blog] 10 Best Entrepreneurs of 2011 Infographic
    million blogs for iPad. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Matt Mickiewicz, 99designs Co-Founder—27 Years Old. Founded 2007. Founded 2007.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 11, 2012
    [Blog] The Power of Awesome
    About the Scott Stratten: The Power of Awesome is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. want us to see our trip-ups as windows of awesome opportunity. When it hits the fan in business, it’s not time to hide behind the fan. It’s time to be awesome. Instead of putting out fires, I want us to fan the flames.
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Blog] David Ferrucci on Building the World’s Smartest Computer
    Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time. Ferrucci was director of the IBM Watson project. Ferrucci tells a story about his daughter’s quote: “Interesting things are boring.” Because that was her frame of reference. Interesting things involve a lot of complexity that makes them boring (to people who aren’t explicitly interested in them). The Next Big Thing.
  • SOSHABLE  |  MONDAY, JULY 15, 2013
    [Blog] Great Content 101
    'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. We all talk about it and refer back to it regularly, saying, “if you can make good content, you can own your market” But in reality, how do you develop interesting photos, articles, blogs, and posts? It’s going to be much harder for someone to read your article or blog if you’re not going anywhere with it. Good content is what makes their marketing so effective, and makes them so successful.
  • WAXING UNLYRICAL  |  TUESDAY, MAY 17, 2011
    [Blog] A Double Dose of #measurePR
    And if I were you, I’d subscribe to both Small Business Labs (Steve’s blog) and the  Twitalyzer blog , they’re chockfull of good stuff. You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? recently started using RowFeeder and, fortunately, had set up a search for #measurepr there. So that’s where I pulled these transcripts from.
  • WAXING UNLYRICAL  |  THURSDAY, NOVEMBER 25, 2010
    [Blog] A Decade of Thanksgivings
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox. That’s love.
  • VIPER CHILL  |  WEDNESDAY, FEBRUARY 3, 2010
    [Blog] ViperChill Monthly Report 4 (My 1st National Press)
    The articles written in January, were: The Very First Thing You Should Do in 2010 What You Can Learn From The Most Tweeted Blog Posts Ever How I Wrote a $30,000 eBook (And You Can Too) Minimalist Internet Marketing: My Personal Guide $1M Case Study: My CMS & Content Strategy Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. If it’s relevant to your niche and helps your own blog grow, then I’m achieving what I set out to do with this blog. Thanks.
  • SOSHABLE  |  FRIDAY, DECEMBER 11, 2009
    [Blog] Social Media Stats, Courtesy of SearchAndSocial
    Find more social media marketing information on this blog. Blast. Jordan over at Search and Social did a fantastic job in getting this infographic done: * * *. Share it. The world should know: Blast.
  • JEFF ESPOSITO  |  WEDNESDAY, MAY 2, 2012
    [Blog] Twitter gets ugly in NHL playoffs
    After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others. It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Image -    clydeorama.
  • ARI HERZOG  |  SUNDAY, DECEMBER 18, 2011
    [Blog] Guess Who is Back on Foursquare
    wrote a similar blog post on why I. Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Recalling the ensuing storm of comments my action caused in the fall of 2010, it was evident some people were passionate I made the right decision and others felt I should give the location-based application a second chance. Was the second camp right? Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts.
  • ARI HERZOG  |  SUNDAY, AUGUST 28, 2011
    [Blog] Questioning Why I Still Use Twitter
    Whether we share common backgrounds or if you merely enjoy reading my blog, I want to accept connection invitations from people who satisfy my intellect. Photo by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. The @ is the opening door; when we get invited to walk through it, that’s when we know we’re friends. Why do I follow you? Each has a unique voice.
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Blog] Feature Friday: Why Violating Copyrights on YouTube is Good
    started my blog few weeks ago and wanted to add videos to it. The following feature article is written by Joy Mystic. Yes, you better get your act together and try your very best to find a copyrighted material to add to yours before you submit it for the world to see. Don’t even bother to ask for permission first or try to hide it as Scott Smitelli had fun trying. By doing so, you are not only doing no evil but also doing a good thing! Including to those who own the copyrights! Do I sound like a bad influence on your beloved children? Shall we? Well, I couldn’t be more wrong!
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 14, 2011
    [Blog] Day 14: People of color impacting the social web – L. Danielle Baldwin #28DaysofDiversity
    Danielle Baldwin Twitter: @LDBaldwin Website/Blog: sociia.com Bio Every time someone calls L. One of the tools she uses to connect to young women is WordPress, a free and open source blogging platform that is more than meets the eye. challenge every woman out there interested in technology to find one girl and get her excited about learning how to blog or how to develop a website in CSS, HTML and PHP. As we all know, February is Black History Month. Each post will include a picture, bio, two links from the selected person and this paragraph. Start with one, impact a few.
  • CHRIS BROGAN  |  SUNDAY, AUGUST 12, 2012
    [Blog] The Sweet Opportunity of Choosing Your Customer
    In the case of media making and your online presence, what you put out there for the world to see on your social channels and your blog is what people are going to weigh into other equations when determining whether to buy from you. At the moment I’m writing this blog post, my last 20 tweets say nothing about what kind of business I’m in. I had an interesting comment from someone at an event recently. We were picking apart my Twitter stream and I was explaining my philosophy around it. That’s a choice, though, and it’s something I encourage you to consider.
  • TWITIP  |  FRIDAY, JANUARY 1, 2010
    [Blog] Happy 2010! Here's Your 2009 TwiTip Recap
    I’ve started a brand based account and this will help a lot January 3, 2010 Mark McCulloch @MarkMcCulloch2 Great content and blog you have and also thank you very much for your recap. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa Happy 2010! Here’s Your 2009 TwiTip Recap 4 So I probably should’ve posted this yesterday, but here’s a recap of some of our most popular posts from 2009. Happy New Year, everyone!
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, SEPTEMBER 30, 2010
    [Blog] Real-Time News Curation - Process, Key Tasks, Workflow
    These may include specific news sites, blogs, RSS feeds, open persistent searches, Twitter channels, Facebook pages and more. Syndicate Distribute and syndicate your curated news channel (what I call a " newsradar ") on relevant online channels, including social networks, aggregated news channels, your blog / newsletter / site and other content distribution channels avialble. Print this article Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow What are the tasks involved in the real-time news curation process? What does exactly a news curator do?
  • WEB METRICS GURU  |  TUESDAY, AUGUST 2, 2011
    [Blog] Speaking at #measurePR today at NOON EST with @Shonali for Online Chat as @SmAnalyticsBook
    The details are in Shonali Burke’s blog Waxing Unlyrical near the end of a recent post on the last week’s #measurePR chat with Megan Berry of Klout (Klout is covered briefly in Social Media Analytics, btw). I’ll be the featured guest today at #measurePR which begins at Noon EST.  All you have to do is follow #measurePR to join.  And definitely save the date for next week, when   Marshall Sponder – a web metrics guru! will be joining the chat to talk about social media analytics. So, remember: 12-1 pm ET, August 2, is the next #measurePR Twitter chat with Marshall.
  • DEVELOP SOCIALLY  |  TUESDAY, APRIL 19, 2011
    [Blog] Welcome to The Facebook Studio
    What’s New: AKA the Facebook Studio Blog. “But for ad agencies that are good at what they do – it’s Christmas,” – Andrew Bosworth discussing how agencies can no longer sell a bad product with a clever campaign. Facebook director of engineering  Andrew Bosworth met with top ad executives last month to discuss how Facebook can become their platform of choice in brand advertising. The mood was casual with Andrew in jeans and a t-shirt but the topic was far from. They discussed the word-of-mouth power of Facebook and how ad agencies can benefit. You can like and share ads here.
  • JEFF KORHAN  |  MONDAY, MAY 23, 2011
    [Blog] Jeff Korhan Moves to WordPress
    Many of you know that I have been blogging on the TypePad platform for more than five years – on this blog and few I have since abandoned. While I will still recommend TypePad to small businesses who are new to blogging, it is time for this blogger to get on a faster horse if he is going to accomplish some higher objectives. Just like WordPress, Typepad makes this possible by enabling you to forever own your blog content by mapping it to a unique url that you own – regardless of which platform it is attached to. More Than a Move – A Sharper Focus.
  • DREW'S MARKETING MINUTE  |  MONDAY, SEPTEMBER 27, 2010
    [Blog] Did you miss these? (week of 9/20)
    Mobile Marketing: Over at the MENG Blend blog, I ask the question -- should your business be considering a mobile app.   Blogging 101: Mike Sansone, the man who taught me just about everything I know about blogging, has begun a series he calls 0-60.  It will guide you day by day to building a blog that is full of relevance, heart and potential. I get so much smarter just by reading what others have to share.  But I always worry that I missed something big. You too? Just in case you missed any of these.I "  Read it.and discover your answer.
  • BILL HARTZER  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Facebook Recovers Typo Domain Names
    As you might recall, if you are a regular reader of my blog, I previously reported about Facebook suing a group of domain name cyber squatters , people who owned typos of the Facebook.com domain name. Most likely a result of Facebook having sued a whole lot of cyber-squatters recently, Facebook has recovered 44 domain names that are typos of the Facebook brand. If you look at the new owner of these domains, they are owned by Facebook: Registrant: Domain Administrator. Facebook, Inc. 1601 S. California Ave. Palo Alto CA 94304. 1.6505434800 Fax: +1.6505434800. acebook.com. acfebook.com.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 7, 2011
    [Blog] Love Drop: Making Money By Giving It Away
    probably read only about 10 blogs regularly (oh, the horror!), Nate St. Pierre is the founder of ItStartsWith.Us , a global group of people committed to changing the world in just 15 minutes a week. and Spin Sucks is one of them. The main reason I come here is for all the straight talk from smart people. Gini Dietrich leads the charge, and the rest of the community joins in with experience, insight, critiques, and always a bit of fun. It’s my kinda place. So today I’d like to throw out a topic that has turned out to be somewhat polarizing: The launch of my latest project, Love Drop.
  • PROBLOGGER  |  WEDNESDAY, JULY 25, 2012
    [Blog] Facebook Ads or Google AdWords: Which One’s for You?
    That’s why ads can mean more traffic for your blog. Originally at: Blog Tips at ProBlogger. This guest post is by Alexis Thompson. “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” ” —Howard Luck Gossage. The goal of advertising is not to gain the most visibility; it is to attract the most attention. The quote above says it all. How many people do you think really read the ads in their entirety? Not many I would say. The question of ad space. Google search advertising. Know your goals.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Blog] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ). 'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. As our roster of video content continues to expand, we find ourselves circling back on our earlier videos as a way of revisiting the concepts presented in them and exploring some real-world examples. Today, we look at our video, “ What is a Möbius Strip ?” How does this work? Watch the video to find out. Community Comes First.
  • GAURAVONOMICS  |  WEDNESDAY, JULY 21, 2010
    [Blog] afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting The Difference Between Communities, Social Networks and Social Outposts » afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! afaqs!
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] Why You Need to Open the Kimono in Social Media
    But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn thing, inherently. Tweet It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. Just showing up to the party and treating social media like something else for you to check off your corporate to-do list doesn’t humanize your company. It doesn’t create kinship. It doesn’t drive purchase intent.
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 1, 2010
    [Blog] When #measurePR Became A Campfire
    Comment as Show More Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Oh, one other thing: my blog = my sandbox.
  • SOCIAL MEDIA STRATEGERY  |  SUNDAY, MARCH 11, 2012
    [Blog] Time for a Change
    Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 While I'm at C-K, I'll continue to blog here about social media, PR, advertising, and branding as well as my experiences in the PR industry – I hope you'll continue to read and engage with me here. Consulting. For the government. This Wednesday, more than 3,000 days later, will be my last day at Booz Allen.
  • PROBLOGGER  |  THURSDAY, JUNE 7, 2012
    [Blog] The Simplest Way to Write a Unique First Draft
    Do you have 45 minutes to work on your blog? If so, I can show you how to write the first draft of your next blog post. This blog post originated from five unrelated words on five separate lines, double-spaced, in a Microsoft Word document. Once you answer this question, write every sentence of your blog post for that person. Your headline doesn’t just grab a reader’s attention; it helps you summarize your blog post. Share details that support your blog post’s headline. Originally at: Blog Tips at ProBlogger. First drafts are messy. State them.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 20, 2012
    [Blog] Podcast 314 - Mitch Joel on Social Business Model
    The Value Of Brands In Social Media | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. The listener of the week and winning an Engaging Brand goodie bag, is Moksh Juneja from Mumbai. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! believe social media will morph into a social business model.so
  • PROBLOGGER  |  MONDAY, MAY 7, 2012
    [Blog] Register Today for a Free Podcast With Ana White
    Ana is the blogger behind the popular Ana White Homemaker blog and she has a great story to tell. Here’s a few highlights from her story: In just over 2 years Ana has grown her blog from nothing to one that gets around 3 million unique visitors a month. Her blog is now generating enough income to support her family and she does it all from her home in Alaska. Over 90% of the content on her blog is written by readers and Facebook Fans. Originally at: Blog Tips at ProBlogger. Her #1 source of traffic is Pinterest. Alaska – 7pm Tuesday 8th May.
  • PROBLOGGER  |  FRIDAY, NOVEMBER 23, 2012
    [Blog] Forget Everything You Think You Know About SEO
    I’m sure you are aware there are a whole host of WordPress SEO plugins available for your blog. can be ignored when writing blog posts. The main learning here for bloggers is that instead of worrying about search engines when you write your next blog post, you should focus 100% on the user. Without a doubt, the single most important factor in gaining search engine ranking is building links to your blog. If there is one piece of action everybody who reads this post should take, it is without a doubt to create a link-building strategy for your blog.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 27, 2011
    [Blog] 3 Ways to Tell a Social Media Problem From a Crisis
    On a regular basis, blog posts are written and commented upon, tweets are sent, statuses are updated, and so on, with allegations of that nature. ————– This is the sixth in a 7-week blog post series covering themes included in The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social - my new book with Amber Naslund , debuting February 1 ( pre-order now and win prizes! ). What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. Unstable.
  • CONVERSTATIONS  |  FRIDAY, MAY 9, 2014
    [Blog] Coping with Highs and Lows in Workload When Running Your Own Business
    She enjoys blogging about modern business practices using technology and social media. 'Written by Julie Shrum of Midlake Products. Coping with Highs and Lows in Your Workload When You Run Your Own Business. Running your own business can of course be very rewarding and equally it can be very challenging, as you try to create a regular flow of work and income. Cyclical nature. Managing downtime. Try to hook up with suppliers like Midlake , who are a good example of a business that offers volume flexibility, allowing you to place small or large orders according to your needs.
  • DIVA MARKETING BLOG  |  SUNDAY, MARCH 23, 2014
    [Blog] Interview with Cory Edwards: Creating Social Business Structures
    'One of the benefits of a biz blog is sometimes ''fair trade'' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe Summit. Sounded like good learnings to share. With over 5000 attendees sounded like a biz carnival! Sounded Sounded like fun. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. More good learnings for us. Yes" to the opportunity.
  • DREW'S MARKETING MINUTE  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Do you take yourself seriously?
    My thanks to blog reader Amy Roppe for sharing these with me! At McLellan Marketing Group , we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up. In front of our clients. Let them see we have a sense of humor about ourselves. Because they’ll actually enjoy working with you more. No doubt their work is serious.
  • JUGNOO  |  TUESDAY, JUNE 4, 2013
    [Blog] Quantity vs. Quality in Social Media Management Tools
    Here are some key measures to be aware of: - Reach: Measuring your company’s blog subscribers, fans, followers and other statistics will help you estimate the size of your community and track changes which can be attributed to specific social media campaigns. Quantity vs. Quality in Social Media Management Tools originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Quantity vs. Quality in Social Media Management Tools appeared first on Jugnoo Blog. Have they considered or made a purchase?
  • SOSHABLE  |  FRIDAY, SEPTEMBER 21, 2012
    [Blog] Gerber Facebook Contest Goes Viral
    Original article about  Facebook contests posted on Wikimotive’s blog under the title Gerber’s Great Contest. Running contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over marketing using Facebook. Which contest is it? If you’ve spent any time on Facebook this month, I bet you can already guess. That’s right, it’s the Gerber Generation Photo Search 2012. Do you think your child is the cutest?”
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] Riding The News: Cicada Hunt 2014
    'If you do a Google search for the term “cicada 2014”, you will find my that my blog post comes up first page. wrote an article about it for my blog in early January, right before this year’s hunt began. If you look at the blog post in question:  [link]  you can see it became really popular (for a personal blog) receiving over 100 social signals in 2 days and 18 comments. This is not a fluke. used a technique that I call “Riding the News” in order generate massive traffic and  to jump my site up to the top of the SERP. What is the Cicada Hunt? Good luck.’.
  • ALEX BLOM  |  THURSDAY, APRIL 22, 2010
    [Blog] Free eBook: Social Media Workout
    The Contents are below: Workout 1: Back to Basics Workout 2: Get Facebook Fit Workout 3: Tone up with Twitter Workout 4: Exercise Control Of Email Workout 5: Lunging into LinkedIn Workout 6:  Make Movie Muscle Workout 7: Website Weightlifting Workout 8: Build a Better Blog It’s totally free so what do you have to lose? Tagged as: Blog , ebook , facebook , linkedin , social media , twitter , wordpress blog comments powered by Disqus GET UPDATES Did you know? How to Build & Sell Through a Community Part 2: Why? have a confession to make. Want a taste?
  • PROBLOGGER  |  MONDAY, AUGUST 20, 2012
    [Blog] 6 Sweet Tips to Help You Track Social Media Trends
    Read leading blogs about social media. HubSpot’s marketing team regularly blogs about social media trends such as the rise of mobile marketing , and provides additional resources in regularly published ebooks. Kallas writes, “Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. You can also sign up for an industry-leading Twitter blog like TwitTip via email. Originally at: Blog Tips at ProBlogger. This guest post is by Lior Levin. Here are six simple ways to stay on top of social media.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 9, 2014
    [Blog] This May Be the Most Daring Holiday Social Media Content Yet
    This approach is also a great way to visually share list style blog entries on social media sites. 'Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks , a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time. Chart One: Your New Year’s resolutions – how realistic are they? Chart 3: Waking up with a New Year’s Day hangover.
  • ENGAGE  |  THURSDAY, AUGUST 22, 2013
    [Blog] 3 Ways Less Content Means More to Your Audience
    but is that place your blog or video channel? Even if your latest blog post isn’t one of your classics, you can offer new visitors a dozen reasons to stick around and become a regular. Indie music site Pitchfork , tech industry blog TechCrunch and (ahem) the blog you’re currently reading all take this approach: each displays its most popular posts in a dedicated area on the right side of the page. 'I made a surprising observation on my last trip to the grocery store. Spring water? Contain your astonishment: it also comes cheaper in large size. As a content creator ?
  • TREY PENNINGTON  |  MONDAY, SEPTEMBER 6, 2010
    [Blog] How to use what you've got to get more of what you want
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to use what you’ve got to get more of what you want: The Chris White found materials tree house by trey on September 6, 2010 Consumers rush to experience the remarkable and memorable. Marketers clamor to give them what they’re looking for. Sometimes, it’s not as difficult as it might sound. One of the foundational principles in Spitball Marketing is “use what you’ve got to get more of what you want.&# No trips to Home Depot or Lowes.
  • BILL HARTZER  |  SUNDAY, JULY 24, 2011
    [Blog] How to Promote Your Personal Brand on Google+ Plus
    In order to avoid information overload, this blog post will focus on using pictures in your profile, and in your photo gallery. Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal brand on Google+ Plus. Here are some businesses that would do well with marketing on Google+: – Consultants.
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 15, 2009
    [Blog] comScore Says Google Leads Internet in Brazil and India
    It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 Blogs Blogger 1 43.7% -- - - Multimedia YouTube 1 91.6% - - - Email Gmail 2 9.7% -- --. India -- Search* Google Sites 1 88.4% - Social Networking Orkut 1 68.2% -- -- - Maps Google Maps 1 63.9% - -- - Photos Picasa Network 1 16.2% -- - Blogs Blogger 1 47.6% -- - - Multimedia YouTube 1 82.8% - - - Email Gmail 2 46.8% -- -- -. comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 8, 2014
    [Blog] 3 Trends in Digital Marketing Creative
    For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience to promote their app. 'Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should  pay attention.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Everything You Need to Know About Nurturing Influencer Relations
    To emphasize the value in personal communication with people your brand works with, I talked to Tiffany Merritt author of blog Stuff Parents Need. 'Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network. Yes, to me they are ALL influencers.) Cheers to mutually beneficial relationships!
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 28, 2010
    [Blog] Podcasting About Podcasting With Neville Hobson
    This past week, I wrote a Blog post titled, The Selfish Art of Podcasting. blogging. Episode #230 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Well, if there's one episode that I can point to as an example of that kind of selfishness, this one would be it. While visiting London for less than 24-hours a few weeks back, I was thrilled to finally meet Neville Hobson in person for breakfast. I've been connected to Neville for almost six years now, but we've never met in our "protein forms" (as I like to call it). facebook.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 28, 2012
    [Blog] [infographic] Industrialized vs Humanized Companies
    infographic] Industrialized vs Humanized Companies is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “Life finds a way.” ” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. It’s all about command and control. Centralized thinking. On a “Need to know” basis.
  • FEVER BEE  |  SUNDAY, APRIL 1, 2012
    [Blog] How To Find Your Community's Founding Members
    Those that comment on relevant blogs and news articles are also a good source of contacts. It helps if you have an existing list of contacts to launch a community. This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community.    Some organizations confuse a list of contacts with their list of customers. They confuse the people whom know the founder personally and have developed relationships with the founder with those that purchase their products. 
  • CONVERSTATIONS  |  MONDAY, MARCH 24, 2014
    [Blog] Levels of SmallBizTracks – What Kind of Hungry are You?
    Related Stories Blog Posting Mantra for Small Business Owners Set Your Talents Free Opening Day, Opening Weekend, and Launch – Friday Flutterings Fix the Part to Fill the Whole. 'There are three project “levels” of SmallBizTracks. The “tracks” are the type of work for a project, while the “levels” are the depth or scope of the projects. The “ levels ” we work with are Basic, Advanced, and Master. Very basic order your food and take it to your table. Master – Five-Star, Fine Dining. reservations recommended.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 2, 2012
    [Blog] In The Nick Of Real-Time
    Last week, Jay Baer of the Convince & Convert blog (he's also co-author with Amber Naslund of the business book, The Now Revolution , and one of the editorial partners of The Social Habit) let the world know about this one, fascinating, nugget: "Among respondents to The Social Habit who have ever attempted to contact a brand, product, or company through social media for customer support, 32% expect a response within 30 minutes. Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. apple.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 8, 2011
    [Blog] Google Moves and Web Journal, June 1-7th, 2011
    It’s one of the acquisition’s I did not expect Google to make but it makes sense as Postrank developed a way to cut through noise and rank blogs. I noted it last week but didn’t have a chance to post it – Google bought PostRank Analytics – the price of the deal wasn’t revealed. Also heard that Google’s software infrastructure is obsolete – ha! Well, at least, I signed up for piloting Google WebMaster Tools with Google Analytics pilot that is now underway. I guess it’s all in the timing – in life and in social media. web journa
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] Real-Life Instagram Project Filters In Unique View of London
    Ribeiro has also launched a dedicated Tumblr blog, [link]. 'Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks. The result? fun and interactive experience for locals and tourists alike.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Blog] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. Most online retailers talk only about themselves on Facebook. Those days are about to end. With the release/forced march of the new Timeline format, Zuckerberg’s brigade is mandating an end to the “me” “me” “me” era of Facebook communication.
  • SOCIALNOMICS  |  TUESDAY, JUNE 24, 2014
    [Blog] Raising the Bar: How to Amplify Your Social Media & Content to Reach Your Ideal Audience
    Lastly, accepting outside contributions on your business’s blog can help magnify their content as well as social media reach. Inviting others to contribute posts to a blog adds fresh, new content, and also allows the blog to be seen by the followers of the guest writer as well. 'Within the past few years, we’ve witnessed a variety of social media trends for business emerge. And as a business owner, you might have even given a shot at several of them in hopes of seeing improvement. The trick is to find the perfect balance so that you’re able to enhance your brand. Reach Out.
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blog] Start Listening NOW!
    Similarly, 41% of the respondents believe that social media and blogging are the fastest growing communications resources for next year. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions. Deirdre Reid, CAE on her blog, Reid All About It, posted Social Media Monitoring: Are You Listening to Me? In retrospect, I should have written this post first. Your association’s reputation is at risk, even if you don’t use social media. She offers a great roadmap to get you started.
  • GEOFF LIVINGSTON  |  MONDAY, JULY 14, 2014
    [Blog] Launching the 365 Full Frame Project #365FF
    Today the project offically launches as a photo blog. Generally, these photos will be posted on the 365 blog, Pinterest , Google+ , Twitter and a cropped version on Instagram. You can see the site has a minimalist blog design. 'A couple of weeks ago I asked folks to consider the 365 Full Frame project. The project began publishing on Friday to help populate the site for today’s launch. The featured image for this post is today’s photo, a shot of McWay Falls in Big Sur. Facebook friends will only see some, but not all posts. More on #365FF.
  • PUSHING SOCIAL  |  FRIDAY, DECEMBER 2, 2011
    [Blog] PS: Best of the Week
    5 Tips to Sell Your Blog: . If you ever thought about flipping your blog then give this a close look. This Weeks Blog Posts. Ways to Use Slide Share to Get More Blog Traffic. Is Your Blog Theme Confusing Your Readers? I got fired up this week and challenged myself to publish a new post everyday. Mission accomplished.  . The scary thing is that I kind of like it! If you are a subscriber you’re getting all of the Pushing Social goodness sent directly, in full-text, to your email. Sorry if I blew up your inbox, but now you know what to expect. Social Medi
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Blog] Manufacturers: Benefits of Using Social Media
    make sure social sharing buttons are on blog and website. 'Although the manufacturing sector usually lags behind in newer marketing tools, it’s time for you to embrace some of them, namely social media. I’m not saying you have to be active in every venue, but in the  B-to-B world there are certain elements like YouTube, SlideShare, LinkedIn. I’m also not saying that social media will be that silver bullet that will have customers lining up to buy your products.  I will say that you probably won’t sell anything from being on social media. Then why waste your time?
  • CHARLENE LI  |  WEDNESDAY, JUNE 30, 2010
    [Blog] Join me at Clearvale SecondFloor speaking event, August 18th
    Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Join me at Clearvale SecondFloor speaking event, August 18th Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner I’ll be doing a general Q&A and also discussing the “ Open Leadership &# book. Hope to see you there!
  • SOSHABLE  |  TUESDAY, OCTOBER 23, 2012
    [Blog] Is social media hurting our relationships?
    Read more Social Media News on the Soshable Blog. As social networks like Facebook and Twitter have become a natural part of our daily routine, it often filters into our offline lives and conversations, therefore it must have just as much of a negative effect as it does a positive one…right? Some examples that are prominent are not adding someone as a friend on Facebook, who knew this would become such a difficult dilemma? There are some family members and friends, then and now that we simply do not want knowing details of our lives, let’s not even mention co-workers….
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 18, 2014
    [Blog] The Best Way to Keep Up With Marketing Technology and Trends
    Most of us interact with Convince & Convert through blog posts and resources. Outside of the blog, though, Jay and the team didn’t have a great way to deliver agency-exclusive training materials. 'Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. DataSift Who is Datasift?
  • LOUIS GRAY  |  TUESDAY, JANUARY 11, 2011
    [Blog] LunchTree Hits Bay Area for Random Geek Connections
    Profile on LunchTree Lunch History on LunchTree The founder, Jesse Spaulding, first hit our radar way back in early 2008 with his project BlogRize , a platform aimed to help blogs grow their communities. Geeks working on startups are notorious for not getting out much. Slaving in front of computer terminals at odd hours, the option of lunch often takes on a familiar routine - the same locations, the same people. even the meals themselves become things of habit. With projects taking precedence over casual connections, it's not unsurprising some startup addicts gain a feeling of isolation.
  • GEOFF LIVINGSTON  |  TUESDAY, FEBRUARY 15, 2011
    [Blog] Kick Your Competitor’s Ass
    Whether its your phone operating system , selling music and tickets, ideas via blog content, a better answer to social crisis, or a marketing firm, competition exists. Yes, you did read the headline correctly. One of the most annoying flavors of kumbaya in social media circles remains the idea that we should all get along. These voices leave no room for public competition. Meanwhile most of the folks singing this tune don’t run businesses, and are bloggers and their fans. They are clueless about winning market share. Ignore them. You probably like some of your competitors.
  • CHRIS BROGAN  |  SATURDAY, DECEMBER 31, 2011
    [Blog] Goodbye 2011
    killed the successful Blog Topics project, and also the rising star How to Blog for Business project, not because they weren’t doing well, and not because I wanted to upset the happy paying customers of those communities, but because I realized that I was in jeopardy of doing both projects (and some others) a great disservice in the coming months, as 2012 will be a much larger and more ambitious year for my business. This was a huge year for me, no matter how you slice it. First, My View of “Failure” I see a lot of things differently than most. Fine by me.
  • GEOFF LIVINGSTON  |  MONDAY, JUNE 2, 2014
    [Blog] Visual Literacy Means Better Thinking
    'A few weeks ago, I wrote a blog about the world moving from text-based to visual communications, an underlying angst was touched upon. fear exists that visual literacy may mean more ignorance and the general dumbing down of society as a whole. First, let’s be clear. Visual literacy is not a new concept. It dates back to the sixties. The recent media trend towards communicating with video, pictures and graphics has inspired people to building methods of encouraging visual literacy. Yet the tension remains. Will we become a society of ignorant fools? This is the End.
  • PROACTIVE REPORT  |  THURSDAY, JULY 10, 2014
    [Blog] Facebook Remarketing for PR
    In order to remarket to someone they have to have visited your owned content once already – perhaps they interacted with you on your website, blog or newsroom. 'Digital PR Tip: Remarketing. Is remarketing a valid PR tactic?  Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. Example. Social Media Marketing Tips
  • LAUREL PAPWORTH  |  MONDAY, OCTOBER 26, 2009
    [Blog] Donations as Revenue: Social Media Business Podcast
    Wordpress blogging platform has people donating plugins or using money donations to have work done. Here is a typical widget from Wordpress 3rd party developers which allows bloggers to ask for donations on their blog, and uses PayPal as the backend for donations across the online community. ChipIn donation widget – and my microfinance through social media blog post supporting wonderwebby. Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. Caring But Not Committed.
  • PROBLOGGER  |  WEDNESDAY, MARCH 14, 2012
    [Blog] The Brilliant Content Strategy Everyone Gets Wrong
    It’s just going to keep your blog alive for one more day. All their books (and in Seth’s case, pretty much his entire blog) rehash anecdotes and stories they’ve heard elsewhere. It’s clearly been established that reusing content just to fill your blog doesn’t work. Well, it does, if all you want is to keep your blog alive. My sudden realization was that readers needed help—more than yet another blog post. Originally at: Blog Tips at ProBlogger. This guest post is by James Chartrand of Men with Pens. It didn’t matter.
  • ENGAGE  |  TUESDAY, JUNE 18, 2013
    [Blog] The Future Perfect: 3 Strategies Digital Magazines Can Employ to Provide Ideal User Experiences
    Features commonly found on blogs, like recommended articles based on topic or author, can also be employed within digital issues. 'When it comes to the digital versus print debate, can’t we all just get along? Recent innovations in digital magazines are certainly helping the cause. Mequoda Group recently released the results of a survey that reflect changes in how people read magazines. Some of their findings: 23 percent of respondents prefer reading magazines on their tablets. 13 percent of respondents had published a digital edition of a magazine within the past month.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Blog] All the News That’s Fit to Ignore
    If you liked this, try: 4 Tips to Develop Engaging Story Ideas The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) Want Infinite Blog Post Ideas? M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical? Is it readable? Is it skimmable?
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] How Far Would You Go?
    He was completely shocked, overjoyed and documented the entire event on Twitter and his blog. With many factors that could have gone awry, it was a big risk for Morton’s, but one that paid off with Peter sharing the story of Morton’s efforts on his popular  blog and to his 112k+ twitter followers. As someone who doesn’t receive that much mail, I find it very exciting to get a surprise package-  instantly tweeting it and share the news on my blog, which is exactly what the sponsor of the gift intends. That makes for one loyal customer!
  • SOSHABLE  |  THURSDAY, DECEMBER 29, 2011
    [Blog] 2011 Social Media Site of the Year: Reddit
    This is a crappy little blog and the “award” means nothing, but I can say this much – we really do explore social media every day and do whatever we can to find what’s good and bad about it. Every year (for a whopping 3 years running!) we highlight who we believe is the top social media site of the year. It’s not a popularity contest. It’s not based on (much) empirical data. There’s no voting. The team sits down and argues for an hour on Skype and I write up the piece. We’re not gurus. Long story short, our opinion means nothing. was smug.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 2, 2014
    [Blog] Panda vs eBay — Don’t Poke The Bear
    wrote about this on our blog when I asked, “Has Google’s Panda Update Affected You?” 'Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone. Their series of linked pages that contain in-site search, ads and little content that is valuable to the searcher is spammy – and looks spammy to Google.
  • SOSHABLE  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] Social News SEO
    Whereas most places can post a blog or article and leave it be, news sites might have to come back to the same story three or four times as they get new information. Original post about News SEO can be found on Wikimotive’s blog titled, “ News Site SEO “  . News sites (and some social news sites like Soshable!) have unique concerns compared with traditional business and commercial sites. This has caused a lot of consternation in the community, as they try and reconcile their  Business SEO  with the fluctuating nature of the medium. Featured
  • FRESHNETWORKS   |  MONDAY, OCTOBER 25, 2010
    [Blog] Drupal Commons: Interview with Jay Batson of Acquia
    The survey, conducted in May this year, found that 38% percent of respondents actively participate in social media, such as Facebook , LinkedIn , Twitter , forums and blogs. The Chief Executive, Andy Golding, writes his own blog offering his views on Saffron news and the industry as a whole, as we all communicating with Saffron’s members and staff, in order to develop a level of transparency. Our next blog post will look at the risks and regulations surrounding the use of social media in the financial services industry and what the future holds for the sector.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Blog] The path is never straight
    I receive a lot of mail from readers and many times, they have a question that I can answer here on the blog, so everyone benefit from their initiative. Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business. I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . am currently a sophomore in college and I was wondering if you had any advice or words of wisdom to share. . Sit back, this might take a bit. entered college convinced I was going to be a psychologist. love to read.
  • AKAMAI MARKETING  |  SUNDAY, JUNE 28, 2009
    [Blog] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
    Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on  cities in the DMA 50-100 range. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. As a child, I never got sick of that song…and even today, I remember it when strolling down the aisles of the grocery. Who says ad dollars aren’t worth every penny?! Put it in perspective. Smart. doubt it.
  • CHRIS BROGAN  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog] Where do you Decide to Post Which Kind of Content?
    My blog, [chrisbrogan.com] , exists for Google to absorb so that you can find it. And there is one strong intent with my blog: once you find me, I really really really want you to stick around, and by that, I mean, I want the opportunity to earn your attention. To that end, where I really want the interaction with you isn’t necessarily on the blog. It’s on my newsletter , which is quite different than my blog. My blog is wonderful for what it does: get your eye. To this end, I write posts that you might find useful on my blog. My home base.
  • JEFF ESPOSITO  |  WEDNESDAY, FEBRUARY 27, 2013
    [Blog] Without a change in expectations, social CRM is destined to fail
    You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. We can’t.
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Blog] The Year Of More
    In April of 2011, I Blogged about the next five years stating that, "The next five years are going to be about. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. Will this trend stop in the future? More global. More local. apple.
  • JEFF ESPOSITO  |  TUESDAY, OCTOBER 12, 2010
    [Blog] Don’t Work in PR If you You Need a Pat on the Head
    This blog post is based on my own views and do not reflect those of my clients or employer. I recently landed my first big media placement at my new firm and one. of my friends congratulated me and asked “what did your client say when you sent them the clip?”. The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client to write back with anything let alone a “thank you.” Sure, it’s nice when they do so, but for me, as long as a client fee is honored, I need nothing else. You can find her at twitter.com/kottavio.
  • ENGAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog] Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign
    AXE inspires men to reminisce on their own “Susan Glenn” in the form of Twitter hashtags , Facebook declarations and blog posts. It seems as though we have come to the end of the road on our meme-marketing series. We learned, we laughed and we avoided getting Rickrolled along the way. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. AXE is a line of men’s personal-care products that includes shower gels, deodorant body sprays, shampoos, and hair gel. Image: Reuben Querimit ].
  • FEVER BEE  |  SUNDAY, OCTOBER 21, 2012
    [Blog] The Community Imperative
    You can use tactics that have worked for generations or those you see on community blogs.  It's an amazing feeling to see the people you've connected building relationships, helping each other, and doing meaningful things.   It has real benefits too. People in a community are happier, healthier, wealthier. They trust each other. They work better together. They stay longer (both customers/employees). Their interest in the topic increases, they get greater pleasure from enjoying the interest with others. This mindset, if true however, isn't helpful. 
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 4, 2012
    [Blog] The Power of Data
    The Power of Data is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data. Make discovery relevant. Solve problems that earn fan loyalty.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Blog] Are You Optimizing Your Landing Pages?
    They cover ways to maximize content on your blogs, white papers, webinars, slide decks and infographics. Some highlights include: Blogs - give them a reason to do something else once they are on your blog. 'Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems. You can download it here.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 16, 2013
    [Blog] How to Uncover Meaningful Social Data
    started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. 'Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 percent — a pale shadow of the conversion rates for email and search.
  • SOSHABLE  |  MONDAY, SEPTEMBER 26, 2011
    [Blog] Is Tumblr the Real Facebook and Twitter Beater?
    It had a catchy name, but otherwise the interface was too complicated for micro-blogging and not robust enough for full-blogging. In late 2007, I was approached by the man who would eventually become my content manager. He told me about a site that I should watch, one that he really liked and saw great potential in. looked at it. After a couple of days of playing around with it, I dismissed it. There was too much crossover with Twitter and WordPress for the site to ever be successful. didn’t visit Tumblr again for 2 years. In many ways, we’re betting on it.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, OCTOBER 13, 2009
    [Blog] The Cleveland Plain Dealer finally acknowledges user comments
    The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Get a blog at WordPress.com Subscribe to feed But when you finally do show up, and act as though you’re the first one to arrive, well…that may not go over so well. Did you hear that, peasant?&# Well, isn’t that nice?
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