SOCIAL WAYNE | THURSDAY, AUGUST 5, 2010
[Blog] 23 location-based terms every marketing agency and business should know
For some it will be in the from of their marketing agency, for others blogs, consultants, coworkers and/or their customers. Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Sadly, I believe that is half-way true. Latitude and Longitude.
FRESHNETWORKS | THURSDAY, FEBRUARY 18, 2010
[Blog] Social media in not-for-profits and membership organisations: Notes from the FreshNetworks breakfast briefing
There were lots of interesting perspectives and too many to write all in this blog post. A big thank you to all the people that attended there were some great discussions and insight from lots of different organisations and another big thank you to the speakers involved. So the first FreshNetworks breakfast briefing has just finished and we had some great insights into how not for profit organisations (NFP’s) can use social media for strengthening their membership offering. Breast Cancer Care Case Study. There were some key messages that resonated from his presentation, these were: 1.
CONVINCE & CONVERT | SUNDAY, JULY 28, 2013
[Blog] BBQ Ribs Can Teach You a Lot About Content Marketing
It’s not a blog or a Facebook page or a YouTube channel. There is tremendous market research potential in this level of engagement, and as Sterling has written on his blog : “I want to get as close to my customer as possible, so I can smell their breath. Sterling Ball is the president and CEO of Ernie Ball , one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball. But But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it.
WAXING UNLYRICAL | TUESDAY, FEBRUARY 7, 2012
[Blog] Are You Using Social Media to Talk to Yourself?
Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog. Of all the people you follow on Twitter what percentage have interests or values different than your own? recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. It’s a big deal here). One of the key messages of her lecture was that – in her experience – social media tends to narrow people’s perspective, not widen it.
PROACTIVE REPORT | MONDAY, JULY 11, 2011
[Blog] Google+, Google Apps and Your Social Graph
Google+ product manager Christian Oestlien says, “The business experience Google is creating should far exceed the consumer profile in terms of its usefulness to businesses.. G+ is still in the crawl before you walk stage, but there is a apparently a hive of activity in the background as Google throws resources at G+ to incorporate apps like Blogger and Picasa, which are being renamed Google Blogs and Google Photos. One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Ways to Use Google Apps.
IMAGINE YOUR REALITY | TUESDAY, JUNE 14, 2011
[Blog] The ripoff of airport wifi
I’m at the Norfolk airport and I wanted to get online, check email, and write blog entries, like this one I’m typing in MS Word on my computer. I go to logon and what I find out is I need to pay for wifi access through Boingo at this airport, and when I look at the terms for signing up, it turns out that if I pay for 24 hour access ($6.95), it only applies to this location, and that I’ll need to pay additional fees if I want to login at another location ($7.95 per location in the U.S. after the initial payment, more if its an international location). Tweet.
BILL HARTZER | TUESDAY, AUGUST 4, 2009
[Blog] The 11 Types of Alexa Hot URLs and How to Get There
The Mainstream Blog. There are three mainstream blogs that seem to always have something on the Alexa Hot URLs list, at least once a day: TechCrunch , Mashable , and Huffington Post. Some blog posts and whiny rants might even last a day on the Alexa Hot URLs list. The Unknown Blogger’s Blog Post. I’m only calling these bloggers “unknown because they just haven’t hit the mainstream blogging list yet. Examples – It’s great blog posts like this and this and this one that make it to the Alexa Hot URLs. Sports News.
CONVINCE & CONVERT | TUESDAY, MARCH 26, 2013
[Blog] Busting Facebook’s Most Widespread Myth
This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. The real difference between the reach of fans (below) and organic reach is that the latter include views of people that are not fans of the page but have directly accessed your page or seen its content in a widget (for example, a “like box” on your site or blog). For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Are you closer to 2% or 47%? Fan Reach.
SOCIALNOMICS | FRIDAY, AUGUST 21, 2015
[Blog] Today’s Biz and Buzz
PROBLOGGER | MONDAY, JUNE 30, 2014
[Blog] Partnering With Brands Theme Week: Advertising 101
You’ve started your blog, put in many long hours into nurturing it, growing it and building a following. highly recommend utilizing the following ad sizes on your blog, as they are the most standard, and will benefit you in you the long run when starting to monetize your site: 728×90 (Leaderboard). As shown in the example above, the 728×90 performs best, and is most aesthetically pleasing, when situated at the top of the page, either centered over the content or flush left. You can also utilize this Leaderboard unit in the middle or bottom of your blog posts.
GET SOCIAL PR | MONDAY, APRIL 18, 2011
[Blog] Content Marketing: How Do You Use Content
Attracts relevant traffiic to your landing page, blog or website. In a PR Newswire study released today, businesses are using content to … Increase sales. Differentiate brands and impact perceived value. Educate new employees about products and services. Gain more advertising pages. Use as incentives for webinar participation. Content can be a powerful tool to drive conversion and sales. There are several benefits to content marketing. It … Costs less than traditional marketing. Has a longer shelf life and can be re-purposed. Builds credibility and thought leadership.
BRASS TACK THINKING | TUESDAY, SEPTEMBER 13, 2011
wrote this on the USV blog today: Sometimes you end up loving something you don't want to. Billy has the news up on the turntable blog. We finally got around to announcing our investment in Turntable.fm. When turntable.fm launched, I wanted to avoid it. There was the Facebook login button that I didn't want to use. There was another music service I didn't want to add to my already-exhaustive collection. Seth got the first one from me in 1996 I believe, and they got the most recent one from me less than a year ago. homecoming of sorts.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 23, 2008
[Blog] JOLT - Journal of Online Learning and Teaching
Both wikis and blogs (short for ?web While a blog allows its users to comment on. Blogs are online journals organized chronologically. left contains links to student rosters, class blogs. With a class wiki, blog, and Blackboard site, it was hard for me to keep track of what. class blog served as the place for students to post. about HTML since I can use a blog or a wiki to put. applications (blogs, wikis, and Facebook, for. post information on the class wiki or blog because. semester by blogging on the question ?What In its.
SMALL BUSINESS MAVERICKS | SUNDAY, MARCH 20, 2011
[Blog] Are You Getting Bad Real Estate SEO Advice?
But for SEO, I wouldn’t recommend it. I’d rather see you start a blog or list your website in local directories. like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. Worse, it’s something that too many people overdo and get wrong. A lot of real estate agents dropping links on each other’s blogs only adds to the perception that the entire industry is one big spam-fest. About Us What’s a Maverick?
STAY N' ALIVE | MONDAY, MAY 13, 2013
[Blog] On My Own Again - I'm Back in the Saddle
Blogging! miss updating this blog regularly! When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that point and really enjoyed my independence. I had no idea I''d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. What will I be focusing on now? Youtube.
STAY N' ALIVE | WEDNESDAY, DECEMBER 29, 2010
[Blog] This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. I still feel that way about my old Xbox 360. It was a piece of junk. I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. Image via CrunchBase. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. My old Xbox 360 died 4 times and they still weren’t willing to give me something better. The Kinect.
SOSHABLE | THURSDAY, NOVEMBER 29, 2012
[Blog] It’s the People behind the Numbers on Social Media That Matter Most
Read more Social Media News on the Soshable Blog. You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. You feel like you’ve finally reached your goal and can remove this task off your list of things to do. What does?
SHIFT DIGITAL | MONDAY, MAY 21, 2012
[Blog] 3 Enlightening Twitter Updates
Well if your name is Samantha Collier, you write a recap blog post of course! There’s a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married , Facebook went public and Twitter rolled out bunch of updates. What does this all mean to you? Here’s the low down on what’s new with Twitter: New Weekly Email. The folks at Twitter are sending you a weekly email that summarizes the most popular tweets and stories shared by your connections on Twitter. The email is set up similar to the Discover Tab within Twitter.com. More Languages.
THE WAY OF THE WEB | MONDAY, DECEMBER 14, 2009
[Blog] Content farms most threaten UK media firms
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? « Fingertips Blog [.]
DIGIGEN | TUESDAY, MAY 4, 2010
[Blog] How the New Spotify Will Create A Profit
would love to see an embeddable player which takes the full functionality of the new Spotify to my blog. The new shareable Spotify lists, the connectivity with Facebook, and the ability to upload your playlists from iTunes isn’t simply an iTunes killer, its a market leading innovation. think this new move will see Spotify rake in the profit and these are the reasons why: 1) Creating shareable playlists means they can tap companies even further into your social graph. have you tried them? However, combining Spotify and Facebook will push visits up. Good shout though.
DREW'S MARKETING MINUTE | MONDAY, NOVEMBER 14, 2011
[Blog] How do you sell what no one wants to buy?
Kick off a series of blog posts or post card tips that talk about how to remove tough stains like blood. How do you market stuff no one wants? Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches. But in most cases, while it may not be sexy to many — someone really wants it. But how do you sell something that no one has any enthusiasm or interest in buying? You know, things like… funeral services, trauma clean up or bankruptcy law services. Sooner or later — you’re a necessity.
THE SOCIAL MEDIUM | TUESDAY, JUNE 10, 2014
[Blog] Can’t Sleep? Shut Down the Corporation in Your Head
Strategic planning is a small area – I’ve always been more of a tactical, assignment-driven worker, so this harried employee is a bit out of her league, typically hunched over the laptop head-in-hands reading business blog posts or staring out the window blankly in a fugue state. Much like the car alarm outside my city window, the Marketing department continuously seeks attention, suggesting product ideas, blog posts, and event themes. One reason I left the “city that never sleeps” is precisely that: It never shuts down, there’s always something going on. Constantly. Click.
GEOFF LIVINGSTON | MONDAY, MAY 2, 2011
[Blog] Free Social Media Strategy Content
It also has links to a dozen blog posts about strategy, many of which are not included in the book, and other resources. 4 Types of Social Media Strategy for Businesses. Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter four on strategy. You can visit the wiki here. Thank you for your support.
SOCIAL WAYNE | TUESDAY, FEBRUARY 7, 2012
[Blog] Day 7: People of color impacting the social web – Curtiss Pope – #29DaysofDiversity
Website/Blog: aislefinder.com. He often shares his views on entrepreneurship,design and motivation on blogs such as VentureBeat ,Hacker News, Black Enterprise, and has been featured in sites such as:TechCrunch,ReadWriteWeb,VentureBeat, ,CNN.com,PC Magazine and CNET.Curtiss was born and raised in Silicon Valley where he still resides. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space. Twitter: @aislefinder.
VIPER CHILL | MONDAY, JANUARY 4, 2010
[Blog] The Very First Thing You Should Do in 2010
Generally, the ’spaces’ we need online to do such things include: A place to write content Email accounts Feed readers for other sites in the niche Reputation monitoring on personal and brand name terms Social networking sites (Twitter & Facebook) Task management and organisation Because I was moving more and more online, I was finding that my checking of these sites was taking up more and more of my time. I had to head over to Google Reader to read other internet marketing blogs, Google Apps to read my ViperChill email and GoNutshell.com to get a hold of my task list.
DANNY BROWN | MONDAY, NOVEMBER 29, 2010
[Blog] Attitude is Everything
Blogging; single parent home worker; inventor; artist; storyteller and more. Two of my favourite actors are Joe Pesci and Danny DeVito. Both different actors, yet also so very similar. Pesci is more your serious actor that’s famous for his gangster roles (Goodfellas, Casino, Once Upon a Time in America) although he’s had some great comedy roles too (My Cousin Vinny, Lethal Weapon 2, Home Alone). DeVito is more known for his comedic roles – Romancing the Stone, Twins and the TV series Taxi. Yet while they’re both great actors, that’s not the main reason I like them. Small Is Good.
DEVUMI | WEDNESDAY, JANUARY 14, 2015
[Blog] Filmmakers: 5 Reasons to Choose Vimeo over YouTube!
appeared first on Devumi Blog. For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube. Here are five reason that will back up that lofty claim, along with plenty of examples to amp up the fun factor! 5 Reasons Vimeo is better than YouTube for filmmakers Youtube is the King of Video Content Volume. There is absolutely no disputing that. That wasn’t a typo: 6,000,000,000 hours. YouTube?
DEVUMI | FRIDAY, JANUARY 2, 2015
[Blog] The Best YouTube Channels from brands in 2014
The post The Best YouTube Channels from brands in 2014 appeared first on Devumi Blog. The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! Their most viewed video of the year was published in January of 2014. Go Pro does…everything.
DEVUMI | WEDNESDAY, DECEMBER 31, 2014
[Blog] Social Media Marketing Predictions 2015: YouTube Kills the Video Star
The post Social Media Marketing Predictions 2015: YouTube Kills the Video Star appeared first on Devumi Blog. I apologise to anyone under the age of 25. The title was in reference to the famous song by The Buggles. It was the first song to be played on MTV, and signaled the end of radio being where stars were made. One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! See what I did there now? Read on for more of my social media marketing predictions for 2015. Now you’re a social media marketer. 28 million views for that.
GET SOCIAL PR | MONDAY, JUNE 7, 2010
[Blog] Five Must-Read Links To Make Your Community Successful
Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Five Must-Read Links To Make Your Community Successful June 7, 2010 Community building online is an important part of public relations planning initiative. It is at the core of living social online. Join me, please.
DIGITAL DIVA | SUNDAY, DECEMBER 28, 2014
[Blog] A family Christmas
Turns out my husband does know me very well (he bought it before I published that blog post)…he’s also very generous too. Well, what a lovely week it’s been. We’ve had a fab family Christmas that’s been very relaxing, even fighting off tonsillitis only to then get a terrible cold didn’t spoil Christmas. We had my husband’s mum and my bro and his girlfriend over for Christmas and we had a great Christmas Day. Lots of presents. Remember I said I really wanted a Bolongaro Trevor parachute dress ? Walking, eating, drinking and playing. Boxing Day.
GEOFF LIVINGSTON | SATURDAY, JUNE 18, 2011
[Blog] Building a Market for Citizen Journalists
Instead, citizen journalists are left to compete with every other form of blogging and content creation on the social web. And there is significant competition from parent blogs to gamers. Image by Syrian Freedom. It was a great honor to feature some of the organizations that are trying to build a stronger citizen journalist corps last week on Mashable. One of the more striking aspects of the story interviews was a perceived need to build a receptive audience for citizen journalists. For example, both AllVoices and Global Voices are building platforms for new citizen voices.
PROBLOGGER | FRIDAY, DECEMBER 12, 2014
[Blog] New Facebook Changes: Target your Audience Effectively
Facebook has introduced very selective targeting options for you to really drill down and capture the right readership for your blog (or even specific posts or pages on your blog) every time you post. Originally at: Blog Tips at ProBlogger. If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. I see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. New Facebook Tools Changes.
TWITIP | WEDNESDAY, MAY 26, 2010
[Blog] Twitter Puts The Kibosh On Automatic Ads
Twitter Blog ) So it’s not that you can’t, it’s just that by doing things this way, it makes it more annoying for you and they’re hoping you give up entirely. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa Twitter Puts The Kibosh On Automatic Ads 11 I first saw the news on Twitter, with a link from @blogherald to their post Twitter Kills “Pay Per Tweet Companies (The Twitterverse Rejoices). What are your thoughts?
FEVER BEE | MONDAY, APRIL 1, 2013
[Blog] Detailed Community Building Articles
These are longer than what we can cover in blog posts. Every few months, we run a series of detailed articles explaining how you can build better online communities. If you would like to receive them, sign up to our mailing list (you get 50% of Buzzing Communites for free!). link]. Branded Online Communities Managing Online Communities
COLLECTIVE THOUGHTS | MONDAY, NOVEMBER 30, 2009
[Blog] Grandma got run over by a scammer….
Do it on as many blog posts and Social Networks as possible. Another holiday has come and gone. The crowds gathered on Black Friday and today the techies drain bandwidth for Cyber Monday. With most readers of Collective Thoughts being tech savvy, I don’t have to break down the dangers of online shopping and scams. However, I would like to encourage everyone to pass on the knowledge. However, in most instances, this is not the case. Are you familiar with the old saying about “knowing just enough to be dangerous? Well, in today’s Social sphere, that statement rings truer than ever.
ENGAGING BRAND | MONDAY, AUGUST 27, 2012
[Blog] Customer Experience Should Have Texture
Social media can be a texture, a tweet to say thank you for your recommendation, a blog post to help the research, a podcast to help people understand more about the life you wish to influence. Customer experience is such a vital part to the purchasing, and most importantly re-purchasing process. Experience is the sum of many parts and I like to see it as textured or at least to attempt to create a textured experience. If you think of plain cotton material - I like to see that as the core principles on which all customer service stands:- honesty, transparency, simplicity and politeness.
ENGAGING BRAND | MONDAY, JUNE 10, 2013
[Blog] 3 Tips to Fuel Your Creative Business Side
Read to learn not consume - whether it be a blog or a business book - take each key point and think how this could apply in your workplace. Being creative in business can so often be interpreted as artistic skill. Yet being creative is inside all of us, it is not about art.it is about how to approach thinking.an idea that I feel passionate about. We all have a creative side - be it problem solving, DIY, cooking, interior design.we look for ways in our personal life to make our life better. Look for examples outside of your business, even industry.and apply to your brand.
WAXING UNLYRICAL | THURSDAY, JUNE 16, 2011
[Blog] When Traackr Met MeasurePR
haven’t gone crazy; I was just trying to see if you were paying attention. I’m not writing a detective novel … at least, not yet. I’m going to leave that to the likes of Brian Meeks (if you haven’t already subscribed to his blog and started reading his wonderful Henry Wood Detective Agency , you really should). It was a dark night, the moon sullenly refusing to come out from behind the clouds. At first, the rustle in the bushes didn’t catch his attention. Neither did the second. He stopped, whipping his head around. “Clip clop clip clop.
LOUIS GRAY | MONDAY, MAY 9, 2011
[Blog] Revisiting Android A Year Into My Smartphone OS Migration
The Evo, despite many things I liked about it, was heavy and a power hog, and I felt odd writing a disclaimer each time I mentioned Android on the blog, so those things, combined with a simple upgrade to the Epic 4G, which gained me a hardware keyboard to boot, got me to switch. Tomorrow's Google IO approximately marks the one year anniversary of a shift in my digital lifestyle, when I began to use Android instead of my trustworthy iPhone , which had been my go-to device for a number of years. code named Eclair - with 2.2 At the time, my iPhone was on version 3.1.3 release.
SPIN SUCKS | WEDNESDAY, SEPTEMBER 1, 2010
[Blog] Four Challenges Facing Location-Based Services | Spin Sucks
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point. In St.
CONVERSTATIONS | FRIDAY, AUGUST 8, 2014
[Blog] 5 Freemium Tools Perfect for New Businesses
Previous post by Joe: Why You Should Blog About your Business. Written by Joe Pawlikowski. Everyone loves a good portmanteau, right? (ed. note: ConverStations = Conversation Stations). All right, you got me. Most portmanteaus overextend themselves. For every “craptacular” there’s a “edutainment” (who farted, right?). You’ve probably already heard this portmanteau already, and will hear it many more times in the coming years. Freemium. It’s software that has a free tier, but for which you have to pay a premium for the good stuff. FreshBooks.
ACIDLABS | TUESDAY, SEPTEMBER 8, 2009
[Blog] Government 2.0 — reinventing egovernment or something different?
Me reservo para hacer un post en mi blog como aportación This comment was originally posted on K-Government Reply PereJ Mitjans September 10, 2009 at 9:53 pm Comprender el gobierno 2.0 no es fácil, pero sólo lo entenderán los que piensen en la necesidad de otra manera de hacer política y hacer gobierno. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Government 2.0 – reinventing eGovernment or something different? offers. As with Enterprise 2.0
PROBLOGGER | MONDAY, MAY 27, 2013
[Blog] On Hamburgers and Hooks: How to Effortlessly FIND (Not Write) Your Compelling First Line
And your blog post has got to have it. So let me tell you where your blog post beef is: it’s the best, most quotable line of your piece, and I promise you it’s already there. The most quotable line of your blog post could – and should – be the first line. Is that what you want your blog readers to do? To write effective, compelling, must-read blog posts, accept the dramatic imperative of classical journalism and hook your reader with the first sentence. It’s a guide to finding your blog post hook in one step. Where’s The Beef?”
DEVUMI | FRIDAY, MARCH 27, 2015
[Blog] 4 Elements of Successful YouTube Marketing Videos
It doesn’t cost you anything but time to take your video and incorporate it into a blog post, new website page, email blast, or other social media platform. The post 4 Elements of Successful YouTube Marketing Videos appeared first on Devumi Blog. It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Get ready to press Play! Having videos of differing lengths. Two hundred.
DEVUMI | FRIDAY, FEBRUARY 27, 2015
[Blog] Using Twitter Ads to Increase Sales: Good or Bad?
blog that is just starting out will be better off investing their resources in other ways until they grow their following and capital. appeared first on Devumi Blog. We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. They’re not pushed off to the side like on Facebook. That’s a practical fact that anyone could see, but how about some data?
THE WAY OF THE WEB | THURSDAY, MAY 19, 2011
[Blog] Information overload and failure filter are false problems
Now I can find videos on plumbing on Youtube, or tips on cutting floor tiles on a blog. To publish my own blog, to record my own music, to shoot my own videos. The concept of information overload has received a lot of debate, and I completely agree with Clay Shirky that it’s actually ‘filter failure’ which is causing our current obsession with the problems of keeping up with the influx of content which is published and digitally accessible at a far greater rate than any time in human history. But I think we’ve all been missing the real problem.
CONVINCE & CONVERT | THURSDAY, MAY 8, 2014
[Blog] 3 Trends in Digital Marketing Creative
For example, some brands are using blog content to sell consumer products, while others are taking advantage of having a captive mobile audience to promote their app. Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention.
THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 4, 2010
[Blog] Social Therapy for the C-Suite
The C-Suite: Yes plus things called Blogs, Word Press, Posterous, Social Oomph, Linking Bait, Adsense, Pay-per-click, Hashtags, Linkedin Groups, Widgets and a whole bunch of other stuff. Some male executives from the Fortune 500 decided they needed to form a “group to discuss all the babble about social media.They kept the group secret for fear of being discovered. The Session: The group met in one of the executive homes on Thursday night of every week. The forum was free-flowing with the “Social Media Therapist facilitating the dialog. Sounds all foreign to us.
WISDOM LONDON | MONDAY, OCTOBER 4, 2010
[Blog] Brand series: What is a brand?
Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Oh Boy! Our October Series is Here! Brand series: Gap is bigger than a logo » Brand series: What is a brand? It seems like a really basic question, doesn’t it? But since we’re exploring brand this month, it’s one that’s worth asking. In marketing, we hear lots of talk of brand, which most often seems to refer to global FMCG brands, but we’re not all Coca-Cola, after all. So what is a brand, and what does it mean to every business?
WISDOM LONDON | TUESDAY, OCTOBER 19, 2010
[Blog] Emotive branding: the path to meaning « Wisdom London
Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Branding Glossary Brand Series: A Global Agency Speaks – The Brand Union » Emotive branding: the path to meaning Earlier in our October Brand Series, Jill interviewed Elle Moss from Drew Creative to get her scope on what a brand actually is. Something she said really got us thinking; that what it is, is emotion. Not a logo and colour scheme, and just not customer experience or perceptions, but emotion. We are exploring this idea of emotive branding in depth.
DREW'S MARKETING MINUTE | TUESDAY, OCTOBER 5, 2010
[Blog] Marketing tip #63: Facebook should be a part of your video strategy
Don't get me wrong -- YouTube is still king but in terms of creating buzz, borrowing credibility from your friends/fans and generating some word of mouth chatter -- Facebook is tough to beat. I'm curious -- are you more likely to watch a video that a friend has commented on or shared.or one that you you see referenced in a news article, blog post or some other third party mention? Are you creating and sharing video as a part of your marketing strategy? No doubt you are uploading your work to YouTube as you should. No surprise there. Over 58.6
IMAGINE YOUR REALITY | WEDNESDAY, MAY 1, 2013
[Blog] Property Damage Restoration Proves Flooded Documents are not Dead Documents
This blog post is courtesy of Polygon , a property damage restoration firm serving businesses worldwide. With highly trained technicians & project managers, Polygon provides a variety of disaster clean up services. Property Damage Restoration Proves Flooded Documents are not Dead Documents. Property damage restoration experts hear it all the time from business owners: “Why should I worry about flood damage? It’s not like I live in a flood zone.” The Property Damage Restoration Process. Document cleaning. Dry” cleaning tools include dry sponges, dry erasers, brushes and HEPA vacuums.
ENGAGE | TUESDAY, MAY 7, 2013
[Blog] Part II: 23 Things to Keep in Mind While Fueling the Creative Spirit
Thus, I find myself scrolling through Tumblr’s blogs in search of infographics, inspiring quotes and life mantras, often from history’s great minds, to help guide my course. I consider myself a pretty well-spoken guy. tend to make well-thought-out points in a concise, relatively eloquent and convincing fashion. Maybe I’m lacking the life experience or human empathy, but I would hardly describe what spews from my talk-hole as profound. Doesn’t mean I don’t try. The visual packaging makes them more memorable for me. Lawsofmodernman. Thisisnthappiness.
CONVERSTATIONS | SUNDAY, DECEMBER 5, 2010
[Blog] Whistle Stops 12/05/10
I'm on a Social Media Horse at Forrester Blogs: Some great numbers and examples of the giddyup that's been in full gallop for awhile. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere. The Seven Basics of Multimedia Storytelling at Media Orchard: Story - it's not pitching what's on sale or why you can help them. Give them a story that relates to them.
SOCIALNOMICS | TUESDAY, SEPTEMBER 10, 2013
[Blog] Put That Google+ Page to Work for Your Business
This can make it easier for visitors to see that you have a blog or a relevant Facebook page, for example. Many businesses are already feeling overwhelmed when it comes to keeping up with social media sites. However, Google+ is worth the effort. Small businesses that use Google+ effectively draw large crowds and create a lot of brand buzz. With that in mind, take a look at just some of the positive impacts Google+ can deliver for your business: Improve Search Engine Optimization. Google+ page improves your search engine optimization in Google. Install a Google+ Badge on Your Website.
KOKA SEXTON | THURSDAY, AUGUST 12, 2010
[Blog] Xobni is awesome
Author: Koka Sexton Comments: 0 comments Date: 12 Aug 2010 Categories: Blog , Social Media Tags: Attachments , Beta , Email Address , Inbox , profiles Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.] Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Xobni is awesome I first wrote about Xobni (Inbox backwards) back in 2008 when it was still in BETA. Koka Sexton dot Com: [.]
JEFF KORHAN | MONDAY, MAY 2, 2011
[Blog] Game Day - Increase Productivity with A Weekly Theme
This week I'm planning a major reinvention of this blog that will allow me to better serve you - my loyal subscribers, as well as the casual visitors that I hope will join us. For me, this is blog enhancement week. In any given week there is usually one high value activity that takes precedence over everything else - one that if successful will dramatically enhance your professional standing and personal confidence. With proper focus, these events can actually energize you and help you to more easily complete your other necessary activities. That's high value.
DIGITAL DIVA | MONDAY, DECEMBER 22, 2014
[Blog] Parties, Hair & recovering in REDs True BBQ
It did help to write the blog post about where I’ve travelled to so far …I think it helped me remember what it is I’m after from this holiday – a mixture of city, culture and beach. Waaay late writing about my week, mainly because I’m knackered from getting the last of my Christmas shopping done, getting house ready for guests arriving and I’ve got a sore throat that’s got a real tonsillitis feel about it. F**k off tonsillitis, I do not have time for your antics this week. Last week was pretty cool…I finally booked our Jan holiday. Heaven.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 24, 2010
[Blog] Social Media: Will Be Focus of B-to-B Marketers in 2010
Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media: Will Be Focus of B-to-B Marketers in 2010 According to a recent study completed by Alterian in their 2009 annual survey ( get the full report here ), social media will become the focus of marketers in 2010. The survey covered 1068 marketing professionals. take my survey [link].
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 3, 2013
[Blog] 5 Marketing Tips for Your Career
If you want to start a blog, make sure that you are posting consistently. You can follow thought leaders on LinkedIn, subscribe to their blogs, and read their books. Image via BigStockPhoto.com. Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out there, no one will do it for you and you will miss opportunities.
CONVINCE & CONVERT | THURSDAY, JANUARY 15, 2015
[Blog] How 4 Social Media Predictions Impact Email Marketers
Building an audience on more stable granted media like email marketing and hosting long shelf-life content on owned media like your website or blog is wiser at this point. Image via BigStockPhoto.com. The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers. Here are four of my favorite social media predictions and how they impact marketers’ use of email: ( Tweet This ). Tweet This ). Siloed messaging is dying. Tweet This ).
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Blog] Is Twitter for Business Even Worth the Trouble | social crm.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. Nobody forced companies to get involved with their customers in this way. And for what?
MINDJUMPERS | TUESDAY, SEPTEMBER 28, 2010
[Blog] 'Jumo' – The New Social Networking Site For Non-profit.
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Successful Ways To Create User Involvement One Social Media Agency To Go, Please » ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Posted by Tehneyat Waseem Sep 28th, 2010 Tweet Facebook Co-Founder Chris Hughes announced at the Mashable & 92Y Social Good Summit that he is starting up a social network specifically for connecting people to non-profit organizations. Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1.
MINDJUMPERS | THURSDAY, OCTOBER 7, 2010
[Blog] Facebook Reveals New Changes On Platform | Mindjumpers
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Until the release of the news, people have been waiting in excitement to hear what was going to be changed. A lot of different elements such as Events, Places etc. have been up for discussion, but now the changes are official.
BARE FEET STUDIOS | TUESDAY, AUGUST 7, 2012
[Blog] Social Media from Maui to Mars at MWEPsm
We’ll get your Twitter, Blog, Facebook, LinkedIn, Instagram accounts all sorted out and polished up! We started here on Maui, and I gave a beyond the 30,000’ view – we got far out and a little wacky to create a social media experience – not just talk about it without interaction! And yes, Mars did come up. Like most successful social media events, it took a village! Mahalo to these folks in particular who came early and stayed late to help produce this event: Jill Carl, Outgoing President of MWEP. Billy Armour, Soundwave Maui for the audio tech. likes · 0.
CONVINCE & CONVERT | TUESDAY, DECEMBER 9, 2014
[Blog] How to Drill Down to Your True Target Audience
Start by soliciting input and questions on your blog. Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty creative in the world isn’t going to hook your audience unless the message actually matters to them. Yet somehow, teams keep making that classic mistake. Try becoming a buyer detective. Engage.
SOSHABLE | MONDAY, JANUARY 28, 2013
[Blog] Google+ Surpasses Twitter…at Least on Paper
Original article about Social Media Marketing can be found on Wikimotive’s blog titled, “ Google+ Slides into Second Place! For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS done, just this week, is take one step up the podium. What does this mean for your marketing?
ENGAGING BRAND | SUNDAY, SEPTEMBER 7, 2014
[Blog] Show 502 -Recognising and Handling Stress in Business
Remember for your chance to win the goodie bag – just share this blog post on your social networking site or leave an iTunes review – the goodie bag may well be coming to you next week! Suzanne Levy joins me to talk about how best to handle stress in business. Wellness is so often neglected and Suzanne, a certified Wellness coach at Evergreen Life and Wellness talks about how to improve your mindset. Why wellness is so important to a successful career. Why wellness is important in both parts of our lives – career and family. What is a healthy mind? Pod Casts
MYRLAND MARKETING | MONDAY, SEPTEMBER 23, 2013
[Blog] Firm Leaders: Are You Social?
Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann , President and Founder of the web agency Domain7 , and a contributor to the HootSource Blog. It takes seconds to hit the “Share” button when we see an update from a contact, hit RT (ReTweet) and add a few words when we see an important news item on Twitter, to use one of the Social sharing icons on a client’s blog post to share it with your online community, etc. I It was called The Social Executive: Are You A Social CEO? ” Automatic Otto. ” Engaged Edward.
SOCIALNOMICS | TUESDAY, SEPTEMBER 27, 2011
[Blog] Social Media Case Study: Pacifico Beer
These writers then shared their experiences through their social media outlets of blogs, Twitter, Facebook and helped drive traffic to Pacifico’s Facebook page. Situation: Crown Imports was looking for a way to introduce Pacifico on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. resulting video was created to sum up the adventures. Pacifico: Adventures On Tap on Vimeo. Case Studies Social Media Socialnomics
DREW'S MARKETING MINUTE | TUESDAY, AUGUST 28, 2012
[Blog] Marketing tip #93 How to make the most of a trade show
If you don’t do your conference follow up (write blog posts, shoot off some emails, enter the business cards into your database with your notes, make some follow up calls and appointments) before you get caught up in the hustle and bustle of your regular work life – odds are, it will never get done. It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee , we don’t seem to give it the same consideration.
SOCIALFISH | FRIDAY, MARCH 25, 2011
[Blog] Online & mobile disaster relief efforts for Japan
Twitter’s Hope140 blog provides information on Twitter-related resources. Here’s what I’m seeing, in no particular order: - Nuclear Energy Institute – “their news and events page has resources and information, includinga map of Japan’s nuclear energy reactors, a link to their radiation answers site, and even a link to donate to Japan’s relief efforts, which takes you to a page with a more than a dozen individual fundraising organizations dedicated to the cause. More analysis and info from Beth Harte here ). See also Google Crisis Response. Thanks!
CONVINCE & CONVERT | TUESDAY, DECEMBER 16, 2014
[Blog] How This Fashion Brand Found the Sweet Spot in Blogger Relations
Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, Lorna Jane is bigger than Lululemon in Australia and rapidly gaining popularity in the US.
SOSHABLE | MONDAY, JULY 15, 2013
[Blog] Great Content 101
It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. We all talk about it and refer back to it regularly, saying, “if you can make good content, you can own your market” But in reality, how do you develop interesting photos, articles, blogs, and posts? It’s going to be much harder for someone to read your article or blog if you’re not going anywhere with it. Good content is what makes their marketing so effective, and makes them so successful.
SPIN SUCKS | WEDNESDAY, AUGUST 11, 2010
[Blog] Help Us End Malaria Deaths in Africa
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Not just curb. Swat Malaria is a partnership between Mosquito Squad and Malaria No More to raise $75,000 and show that just $10 provides a mosquito net for one person for five years, which is essential to ending malaria deaths in Africa. Do your part to help save lives!
JOSH S PETERS | TUESDAY, APRIL 21, 2009
[Blog] Social Media for Authors, Free ebook
blog comments powered by Disqus Sign up for my monthly newsletter, the Social Media Launchpad Contact Email: shua @ shuaism dot comPhone: 801 448 9136 Search Shuaism Lijit Search Popular Posts 50+ Ways to search Twitter All of Seth Godins free ebooks in one place Integrating your social media marketing The FINAL word on social media ROI Changing your Twitter Username: A quick guide to keep you in the conversation You can put a bunch of widgets here Powered By Headway Go To Top Copyright © 2010 Shuaism All content © Shuaism. Thank you for sharing. Jan G.
KIKOLANI | FRIDAY, SEPTEMBER 12, 2014
[Blog] SendinBlue Review – Small Business Pricing with Enterprise Features
Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. SendinBlue. SMS marketing. Spam checking.
ARI HERZOG | SUNDAY, OCTOBER 17, 2010
[Blog] How to Cross Promote Without Crossing
This is a guest blog post by Jody Rein. Are there any Better Business Bureau or “Blog with Integrity type statements that you’ve seen websites ask their advertisers to sign? Open session for all web marketing mavens with integrity out there! Ari notes he’s looking for people who write about “best practices in social media and I’m eager to find out exactly what those best practices are when it comes to cross promotion and exchanging links. We want to populate those pages quickly if possible. Are there standards out there? No related posts.
GEOFF LIVINGSTON | TUESDAY, OCTOBER 11, 2011
[Blog] True Blue
When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue of authenticity, and writing what I cared about. During the Fifth Estate period this blog became well-ranked. It’s the fourth such blog I have written or created the strategic plan for that has earned these types of rankings. My love for writing the blog has returned. This blog in the past few weeks has been more representative of my heart. My rankings plummeted.
THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 10, 2014
[Blog] HBR’s Makeover Needs a Makeover
visit HBR every day (or used to) and in particular the HBR Blog network. Last month Harvard Business Review (HBR) announced they would be releasing a new makeover of the HBR web site. Last week the makeover was revealed and purely from a user’s perspective (is there any other perspective?) the new makeover needs a new makeover. Sorry. the makeover seemed to take away instead of adding value. Here are a few: The load time initially was beyond slow and many times it didn’t load. You have to upgrade your browser. In case HBR didn’t know I.E. 8.1 think not! What say you?
SMALL BUSINESS MAVERICKS | TUESDAY, SEPTEMBER 13, 2011
[Blog] Which Marketing Channel Is Most Important?
Your blog. Guest blogging. Online marketing is getting more and more complicated every day. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today. YouTube. Twitter. Facebook. LinkedIn. Google+ (still in beta, by invitation only). The search engines – Bing and Google organic listings. Pay per click ads. Article directories (yes, they still work). Squidoo. Knol pages.
BILL HARTZER | WEDNESDAY, MARCH 18, 2015
[Blog] Using Square To Boost Domain Authority
In any case, after all, I did write a blog post a while back called How to Boost Domain Authority that many search marketers liked. Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Sure, use Square to Boost Domain Authority!! Maybe I need to go get Square now, and maybe it will boost my Domain Authority? Marketin
ALMOST SAVVY | FRIDAY, JUNE 12, 2009
[Blog] URGENT: Facebook Rush Tonight - Claim Your Name
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search URGENT: Facebook Rush Tonight – Claim Your Name Posted by Irene Koehler in Facebook on June 12, 2009 | no responses In case you haven’t heard, there is going to be an old-fashioned land rush on Facebook tonight.
THE WAY OF THE WEB | SATURDAY, SEPTEMBER 24, 2011
[Blog] The paradox of the ‘lads mag’
There are a range of sites catering for those in search of bare flesh and celebrities, from adult sites to Youtube to small spam blogs, and all of them are focused for that need. I grew up around the time ‘lads mags’ such as Loaded, FHM and Maxim were peaking in terms of launches and print circulation, immediately prior to the rise of the internet. At the same time, Nuts is apparently the most popular Men’s Lifestyle website, according to Hitwise , with FHM and Zoo also in the top ten. Where did the male readers go? Those in the middle are the ones getting squeezed.
TREY PENNINGTON | MONDAY, NOVEMBER 22, 2010
[Blog] They laughed when I said marketing philosophy mattered…
Geoff Livingston and Moshe Zushman recently got into quite a tussle on Facebook and Geoff’s blog about “what’s right in this new reality. WARNING: This is a hard, deep, and maybe even impractical post. Read at your own risk. For the past two years I’ve been chiding marketers who ask “What’s the ROI of social media? as one of their top questions. Which, by the way, isn’t a bad statement. Likewise, few businesses can connect all of their behaviors to financial performance. But, that’s not the point. How SHOULD things be (ethics)?
PROBLOGGER | MONDAY, JUNE 11, 2012
[Blog] How to Use Google+ to Update All Major Social Networks
Widgets and apps can help pull a Twitter feed to a website, or a blog RSS feed to a LinkedIn profile or Facebook profile. The hub might represent a blog or Twitter feed, and all the spokes separate social media channels. But most of the hacks that were blogged about last year don’t work any more—Google seem to be discouraging users from importing feeds to Google+. Originally at: Blog Tips at ProBlogger. This is a guest post by Alan Cairns of bozboz.co.uk. The hub and spoke distribution model represents this system, with a structure that resembles wheels on a bike.
CONVERSTATIONS | FRIDAY, JUNE 20, 2014
[Blog] Return of Friday Flutterings – As a Video Series
Just like a first blog post or a first podcast (or first anything, really), improving is the natural course of action. In a rhythm and motion of Launch Stacking, the debut of a new weekly video series and a return of Friday Flutterings (formerly a text-based series ) begins today. In previous weeks, SubClubs (a membership plan) and the SmallBiz Tracks Daily Podcast were launched. Now, an introduction of a new weekly video series: Friday Flutterings… Can''t see the video in your RSS reader or email? Click Here! Thanks for watching and sharing your thoughts and ideas. Brain Stew
MINDJUMPERS | FRIDAY, DECEMBER 23, 2011
[Blog] Combining UX With Your Social Media Profiles
Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. What you choose to post, design, and layout on the popular photo-blogging website is all up to you. What you choose to post, design, and layout on the popular photo-blogging website is all up to you. What you choose to post, design, and layout on the popular photo-blogging website is all up to you. Tweet. The right content may go viral too. Twitter.
GEOFF LIVINGSTON | TUESDAY, JANUARY 18, 2011
[Blog] Please Retweet This
Fair enough, but if one has to rely on influencers every single time they have a great blog post, a worthy business announcement, a good cause… It might be worthwhile to invest in the hard day to day grind of building relationships within your community of interest. In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. In that case disclosure needs to happen. This is the ideal.
SOCIAL WAYNE | FRIDAY, OCTOBER 22, 2010
[Blog] Why technology, startup, entrepreneur, social media conference organizers cannot fix the lack diversity problem at their events.
But you won’t see that on to many main stream tech blogs outside of Blackweb 2.0 Add those numbers to the fact that most African-Americans are online are reading gossip blogs, making rap & booty videos and lead the nation in sending SMS there’s a big online culture problem that’s not getting better anytime soon. Last week at this time I was in Las Vegas attending Blogworld Expo 2010. For Blogworld it was their fourth year and my second time attending. I had a great time meeting new friends and catching up with old ones while learning a few tips here and there. waynesutton.
GEOFF LIVINGSTON | FRIDAY, NOVEMBER 26, 2010
[Blog] Journalism Skills for Everyone
Follow Jay Rosen’s Press Think blog , and see how the media continues to deteriorate and what can be done. Consider Dr. Joseph Rohm’s award winning Climate Progress blog a one of the blogs that have filled the gap. When information sources become fractured and degraded, people break into smaller polarized groups , each supporting their own group think. In many cases, people can become easily swayed by those they trust in their social networks (on and off line). Information from “influencers may be accurate and create great actionable results.
SOCIALIZED | THURSDAY, MAY 13, 2010
[Blog] Facebook: Too Big to Fail
Now that Facebook has released its Open Graph Protocol for example, which allows, among other things, developers to add a Facebook “Like button to their blog or web site, who is responsible for privacy as it pertains to the use of that Like button? You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Here’s what’s going to happen. That’s not to say there are not smart people at the EU, FTC, etc.
SOSHABLE | SATURDAY, APRIL 21, 2012
[Blog] 5 Ways Accountants Can Get Started by Using Social Media
The use of online forums has only become more crucial in recent years, with social media and blog sites now one of the most powerful platforms available to young professionals. 1. Creating a blog using simple platforms like WordPress or Tumblr allows users to create unique personal and professional pages, and unlike LinkedIn or Facebook, the user has almost total control over the visual and contextual environment. Internal audits and accurate accounting are now prime vehicles for companies to showcase their fiscal integrity. This is supported by the U.S. Become Your Own Marketer.
SOCIALNOMICS | MONDAY, SEPTEMBER 9, 2013
[Blog] How To Become An Authoritative Figure Within Your Niche
Twitter is key here, real time updates help to provide concise and informative information, complimented by a clear profile with backlinks to a well informed blog or website. When people are coming to you when they are looking for the latest news for their particular interest, it is more than likely that they will want to read more than just 140 characters, having a informative blog to back up your tweets will convert one time viewers into regular readers. When trying to become an authoritative figure within your niche, people will turn to you for information and advice.
PROBLOGGER | THURSDAY, OCTOBER 23, 2014
[Blog] A Social Media Etiquette Guide You Might Find Useful
Originally at: Blog Tips at ProBlogger. This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people. The simplest way to avoid this problem is to read over your posts before pressing publish. Social Media Etiquette Guide You Might Find Useful.
SPIN SUCKS | MONDAY, JULY 27, 2015
[Blog] The Auto Guide to Your Communications Plan
Make sure messaging follows suit, no matter where you are communicating–social, blog, earned media, guest posts. By Laura Petrolino. Your communications plan must fit your organization. This is a pretty straight forward guideline. One you’d be hard pressed to find anyone who disagrees. However, understanding this to be true and executing upon it are two very different things. And, once you have that vision, understanding how you want it to evolve. What Type of Car is Your Organization? So today we are going to do a fun exercise—find your organizational “car persona.”. Vroom, vroom!
ARI HERZOG | WEDNESDAY, SEPTEMBER 29, 2010
[Blog] Why I Changed My LinkedIn Summary
In the years since, I’ve gained experience in external/internal communications, public administration and policy development, and web content creation, with strengths in facilitating marketing, communications, and relationship building. I’ve bylined hundreds of articles in regional newspapers, and written and edited press releases, policy briefs, executive talking points, legislative testimonies, and blog posts. It’s smart to rewrite your summary once in a while to ensure it accurately reflects you. Mine wasn’t up to par. LinkedIn MySpace Facebook Twitter Time.
DANNY WHATMOUGH | SATURDAY, MAY 7, 2011
[Blog] Update – EML Wildfire
You can read the press release , the blog post from new MD Richard Parker and the coverage in PR Week. Hopefully with the merger now complete, I’ll be able to spend a bit more time sharing thoughts and views on here and also on the new EML Wildfire blog. Tweet. I’ve been pretty quiet on here over the last few months. This is due to a number of reasons including the merger between Wildfire and EML which was announced this week. It’s a very exciting development and makes the newly formed EML Wildfire one of the top ten tech PR agencies in the UK. Watch this space!
BLUE FOCUS MARKETING | SUNDAY, JUNE 19, 2011
[Blog] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
critical tool to help guide the crowd’s creative development is the creative brief. In a recent blog, “Innovation Gone Wild on Madison Avenue” , Blue Focus Marketing co-founder Cheryl Burgess ( @ckburgess ) said: “the creative brief is the engine that drives development of the creative product. This is a re-post from The Social CMO Blog ( @TheSocialCMO ). The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies. In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. What is Crowdsourcing 2.0? Peter H.