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    [Blog] A Systematic 3D Approach to Brainstorming New Content Topics
    Adjacent niches are a rich source of ideas for blog posts. Don’t limit yourself to blog post ideas when thinking about adjacent topics. Guest posting on blogs in adjoining niches is another way to grow your influence there and attract more readers to your organization’s website. What can this exercise in visual thinking teach you about blog content development? 'If you’re like most content marketers, you’ve become adept at breaking your niche or market down into its component concepts and writing about them in exhaustive detail. Left and Right.
    [Blog] How Social Media has Changed Us
    In the workplace, this can be an instant message program that is shared among employees, private company Internet forums, open bulletins, or company blogs. 'It would appear that social media is here to stay. To come to any other conclusion would require looking away from the facts or foretelling some unpredictable calamity or sudden and dramatic shift in user habits. Because quite simply, the numbers don’t lie. For one, there are hundreds of social media sites, many of them with robust and active user bases. And let us also not forget that we spend a ton of time on these sites.
    [Blog] Quirky Turns Us All Into Sharks And Dragons
    According to The New York Times ' Dealbook blog post, Quirky Gets Backing From Andreessen Horowitz and Kleiner Perkins , the individual that came up with the Pivot Power's tagline ("Flex Your Power" ) is bound to earn more than $50,000 this year for that one part alone (and yes, royalties are paid in perpetuity). dealbook blog. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? ideation.
    [Blog] It’s the People behind the Numbers on Social Media That Matter Most
    Read more Social Media News on the Soshable Blog. You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. You feel like you’ve finally reached your goal and can remove this task off your list of things to do. What does?
    [Blog] Podcast 496 – Defining Your Business Model
    First of all a big thank you to Judi Shell who was chosen from all the people who reviewed the show on iTunes or shared this blog post to their followers – a goodie bag is on it’s way to you. 'Do you find your business drifting from it’s original purpose? Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Those are the business questions put to  Karan Girotra ,  Professor of Technology and Operations Management at INSEAD , who joins me to talk about   The Risk-Driven Business Model. Share.
    [Blog] Why You Should 'Feel' Before Being Social
    So why blog about it? 'Great products, great service help of course! But is that enough in the social era? Maybe.but not always. If you can combine this with a great brand voice, a brand voice that sings your values on the social stage then you can win NOT only the product war but also the war for customer attention. When you think of a voice it has different elements. It has a tone. It has an accent. It has emotion. When you think of a brand, too often business leaders think message, tools and what they want to say. Imagine if you thought human rather than professional. Tweet this ).
    [Blog] Digital Networking Turns Pink Slips to Pay Checks
    Through social media tools such as blogs, social networking, online boards people are changing how they interact with each other. People appreciate comments on their blogs, profile walls and Twitter @responses that add value. Your thoughts can be 140 characters a la Twitter, a few paragraphs on your own blog post or short video posted on your Facebook page and YouTube. Cultivating relationships has always played a critical role in business success. This post is dedicated to my dear friends and yours and perhaps you. maintaining those associations. Sometimes less is more.
    [Blog] Samsung creates Olympic Genome
    Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out. At this year’s South by Southwest conference, Samsung caused one of these moments for me with their US Olympic Genome Project. This initiative runs via Facebook’s Connect technology which maps users with Olympians with similar interests.
    [Blog] Highest Earning Companies With Creative Business Names
    Blogging for Nameperfection , Sandy Sanderson shares her insight into creative business names and branding. 'Having a unique, catchy and creative business name is crucial to a business’s success. Just because a business has a smart product that caters to customers, does not mean they will be popular or successful. First impressions are important, and for a business their name is often the first impression customers and potential partners get before actually learning more about the business and its products. By Sandy Sanderson. What Makes The Names Creative? Author Bio. Image via Flickr.
    [Blog] America’s Uncivil Social War
    see it in forums, Chats, Comments on blogs, news articles and YouTube Videos. I am however deeply concerned with the Liberal / Conservative flame wars. Countless Facebook discussions start with a casual reference to one position or the other, then quickly devolve into deeply divisive language. It’s getting worse – people can no longer agree to disagree. do not believe in big government. On the other hand, I do not believe that corporations should be the sole protectors for safeguarding the social charter. Weapon of Mass Reconstruction. Trust me, I’m your friend. Yet people do.
    [Blog] Boost your Yelp Rating…and Your Sales With These Six Steps
    Take some of the reviews and use them as testimonials, note your star status on your website and like from you blog.  Today’s guest post is written by Molli Megasko.  . live in New York City and finding a spot for dinner can be a daunting task.  With about  25,000 restaurants  an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, then look at the reviews on Yelp. The outcome?  It sucked and we vowed to never go against Yelp again.
    [Blog] 13 Ingredients in the Perfect Social Media Contest
    In addition to smart use of visuals (see our “ Social Media Image of the Week ” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience. 'Original image from With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?” Facebook?
    [Blog] The 5 Critical Errors Most People Make When they Start Using Social Media for Business
    One way to find out more about their general interests (outside your blog) is to look at profiles of people who follow you. Check out their blogs, and see what they’re talking about and linking to. Post from: ProBlogger Blog Tips. For most businesses, participating in social media is unchartered territory. When there are no examples to follow, the only way to learn is to experiment. Over the last 18 months, I’ve been observing what’s worked and, more importantly, what hasn’t. Here are the top five ways a business can alienate people and waste time using social media.
    [Blog] 3 Tips to Avoid a Social Media Overload
    If you look through my blog and others here, you’ll find plenty of advice on the best times to post. There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into. They look up every possible social network and just start registering. Now, I’m a big proponent of social media as part of a successful  Business SEO  strategy, but it needs to be approached cautiously. Start small. Have a voice.
    [Blog] FedEx and Social Media from #BroganMemphis
    You can read our blog posts on The Social CMO. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ FedEx and Social Media from #BroganMemphis by trey on May 31, 2010 FedEx played a significant role in bringing Chris Brogan to Memphis recently. Ryan Furby , Manager of Digital and Social Media Strategies for FedEx, took a moment to share with me his perspective on social media. The #broganmemphis event was organized and made possible by Amy Howell of Howell Marketing. Main Street, Ste.
    [Blog] When Mobile Eats The Internet's Lunch
    Yesterday, MediaPost , ran a Blog post titled, Most Mobile Budgets Coming From Online. As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Faster than most expected and faster than most organizations can keep up. The adoption of mobile devices is not to be taken lightly. For the past few years, I've made the argument for one-line of connectivity (not having separate strategies for mobile, social media and the Internet) - one strategy that deals with the connected consumer. million units worldwide.
    [Blog] Exhausted and happy…
    It’s very intensive because they don’t want anyone wasting time or money en route to completing the course, which meant covering online news, blogging, social media, analytics and mobile in two long and productive days, but the talent and enthusiasm of everyone on the course not only impressed and inspired me, but also meant we covered everything to the point that everyone had a solid grounding and framework on which to build in their careers, and which areas they might wish to research further in the future (and where to get that information). Bloody hell.
    [Blog] Link Love Monthly: Best of February 2011
    How to Manage a Volunteer Led Blog that Rocks (Allyson Kapin). Beautiful Event Website Design: 10 Inspiring Example s (Event Manager Blog). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! Toolbox. ifttt: If This, Then That: Useful and Simple Life Scripting (Louis Gray). Best Practices for Maximizing Mobile App Revenue (GigaOm). Priya Ramesh). ReadWriteWeb). Datalicious.
    [Blog] 5 Reputation Management Lessons from Prince, Dell and Beyond
    Perhaps the most storied example of this is Dell’s magnificent use of its blog when laptop batteries were literally blowing up, setting their laptops on fire. Publish a co-joining statement on their blog or website. common mistake is to ignore remarks on blogs and social networks with less traffic, assuming they’re too small and don’t matter. Excerpted From Welcome to the Fifth Estate Difficulties arise. Mistakes happen. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. Robert Downey Jr. Prince Hears No Evil?
    [Blog] Do Agencies Give Sound Advice?
    adults online publish or own a blog, and 55% have at least one or more social networking profiles, the report said. A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. The client was a medium size business involved in a unique medical practice  and had just opened a new office. They wanted to raise market awareness of their practice and presence as well as “ pull&# prospects to their practice. The agency also suggested full-page ads in local newspapers and magazines as part of the overall budget proposed. My Turn to Respond.
    [Blog] BBC Panel Discussion on Nicholas Carr's New Book 'The Shallows.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The Social Squared Manifesto Thirty Three Things I Want to Do Before I’m Thirty Three » BBC Panel Discussion on Nicholas Carr’s New Book ‘The Shallows’ Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! should know.
    [Blog] We Are More In Sync and More Out of Sync Than Ever
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Luxury Brands and the Social Commerce Opportunity in China Game Mechanics in Education: Leveling Up With Class Blogs » We Are More In Sync and More Out of Sync Than Ever Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
    [Blog] infographic – The world map of Social Networks 2010 to show Facebook domination
    The Vincos Blog posted an infographic of the World map by Social Networks use. It’s an updated graphic from their 2009 version. The 2010 World map infographic clearly shows how Facebook is dominating social networking use. Coming in second and third for the United States is MySpace and Twitter. For more information about social networks use across the world see [link] Do you think a new social network if launched today could gain as many users as Facebook? Do you think Google’s rumored +1 Social platform will be as dominate as Facebook in the upcoming years?
    [Blog] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Writing a book, and now getting the completed manuscript to the right size/focus has been taking up a lot of my blogging time, but feel the need to keep the blog up to date, especially the web journal part, and there are a lot of events, meetings and discussions I have not had a chance to post about, but if I had the time and energy, would have. Maybe the only thing I can say about Hockney’s IPAD images (being an artist myself) is they don’t appear to use platform in an innovative way. Since I worked there last year, I feel I should not comment, but I will say this.
    [Blog] The Issue With Social Media Events: They Aren’t Social
    This thought comes from Scott Gould 's thinking blog for thinking people. Let’s be honest today. The feedback is coming in from some events running right now – SxSWi, SMWF and some reviews from Like Minds, and something is clear to me: we still are thinking top down. Yesterday Valeria Maltoni posted “ SxSWi in Quotes “, which comprised mostly of people saying their favourite thing at South By SouthWest (SxSW) was, lo and behold, meeting people. Some how it seems the people come for the people, but the event isn’t organised for this. More theory than action.
    [Blog] Being Thankful
    am thankful for all of you, because you make WUL fun and challenging at the same time, and you help to keep the blogging team and me going. As I write this, it is just past 6 a.m. My world is quiet at the moment; the rest of the household is asleep and when I walked out onto my deck a few minutes ago (the sky is beautifully clear!), even the roar of traffic seems to have been temporarily lulled. It is also less than three days until I go on vacation. can’t wait! Here in the U.S. I, however, am going to escape all that. can’t wait! However, I am still thankful. . So thank you.
    [Blog] Four Ways Brands Can #Unplug
    remember when publishing one blog post a week was considered a best practice for brands. Write a blog post about an employee who did something interesting. 'Image courtesy of Flickr user davitydave. This post originally appeared in Ragan’s PR Daily.  . One of the world’s most connected men,  Baratunde Thurston , recently took a month-long digital detox,  chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts. Prune your presence. 
    [Blog] Get More Comments: How Honesty Compels Readers to Comment
    If we’re intimidated by a blog post, we probably won’t leave a comment on it. Honesty builds credibility, and the more credible you are as a blogger, the more worthwhile it’ll seem to readers to comment on your blog. For that reason, you might also use honesty to help drive the moderation of comments on your blog. How to Make $30,000 a Year Blogging : another from-the-trenches tale, but one in which the opening involves the true story of a conversation I had with a reader. Originally at: Blog Tips at ProBlogger. What is that technique?
    [Blog] F-Commerce - Rise Of The Facebook Consumer
    As Facebook extends its platform into any and every digital space (websites, blogs, smartphones, etc.) What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the action. With all of the options available, one brand really jumped out at me. It was a gift card for Facebook. Facebook is huge and continues to grow at a staggering pace. Last month eMarketer reported that Facebook reaches the majority of Web users , saying that 132.5
    [Blog] Free Interview Webinar with Tsh Oxenreider from SimpleMom
    know many of you know Tsh already as her blog has a big readership and those of you who followed the ProBlogger Tourism Queensland trip that we did earlier in the year will know that she was one of the winners of that prize. There are some people whose approach to blogging you just click with – Tish was one of those. Tsh began blogging in 2008 on Simple Mom so has only really been at it for 4 years but has not wasted her time since then. She blogs with authenticity, passion and a genuine interest in her readers. how she monetizes her blog. About Tsh.
    [Blog] Dallas Local Search Engine Optimization Expert Launches Argent Media
    His work has been featured in several publications, and he regularly contributes articles to Natural Search Blog, Nodal Bits, and Search Engine Land (which is the leading online publication dealing with paid and natural search marketing). Chris Silver Smith, a local search engine optimization expert based in the Dallas/Fort Worth area, has launched Argent Media , a search marketing agency. Argent Media will focus on providing both short-term search engine optimization services such as basic website audits as well as ongoing consultation retainers. Local.
    [Blog] The 7 Deadly Sins Of Digital Marketing In 2014
    For over a decade, I have blogged and created a weekly podcast. 'Have we solved the most basic of questions for our digital marketing efforts? would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. The problem is that if you don''t have the fundamentals down, there will be little chance of experiencing any form of success if all you''re pursuing is what''s popular now. Here are the 7 deadly sins of digital marketing in 2014. It''s not.
    [Blog] Sharing
    Ways To Create Fresh Content For Your Blog - One of the toughest parts of running a blog is coming up with fresh content. Fortunately, there are a few tricks you can pull out when you’re tapped out and in need of some new blog content.  . It’s funny how when you start thinking about a certain topic - like content development or web design - that you start seeing more and more references to it. guess it is because you are attuned to it. 10 Ways To Use Recycled Content - Make sure you’re getting as much mileage out of your best content as you can.
    [Blog] 3 Slide In Content Marketing Plugins for WordPress
    'Twitter user @FashionistaChik asked me about those sometimes “pesky” but effective slide in WordPress plugins you see on many popular blogs. recently was looking for one myself for and found three. Slide In from Wpmudev. SimpleReach Slide. End of Page Slide Box. waynesutton hi do you know the name of the plug that creates a pop up on the bottom right with a related topic. Expand. Expand. — TheFashionistaChic (@FashionistaChik) September 18, 2013. If you would like more control on what content to slide in then End Of Page Slide box is suggested.
  • KIKOLANI  |  MONDAY, AUGUST 27, 2012
    [Blog] How to Use AIDA, ROI and KISS to Boost Your Sales
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects? Are you searching for a proven way to create copy that is well optimized for sales? AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Some copywriters have adapted the formulas to suit their own personal tastes whilst some argue that these formulas are outdated and have disregarded them all together. Attention. Interest. Desire. Action. Impact.
  • DIGIGEN  |  FRIDAY, APRIL 23, 2010
    [Blog] Cool Stuff: iPad Scratch and Mix
    Shame about the name, but the video is good. just love the idea of being able to mix and scratch off two ipads or even an ipad and iphone! But to see how you should really mix, check out Kentaro from DMC 2002. That’s true talent. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
    [Blog] 3 Simple Questions to Understand Why Your Affiliate Promotions Are Not Converting
    'I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monentize that readership lately by doing some affiliate promotions on that blog. This might seem like a no brainer but I’m amazed how many times I see bloggers promoting products that are on a completely different topic to what their blog is even about. relevant to the topic of your blog. Originally at: Blog Tips at ProBlogger. The problem – nobody is buying anything that they promote. Are You Promoting in a Personal Way?
    [Blog] Why Your Business Needs to Be a FLOP
    tell people all the time, “Look, if you want to have an effective blog. If you want a blog that gets traffic, be somebody’s favorite blog in the world. ” ( tweet this ) Figure out who the people are in the world who will say, “That is the best blog. Of the 500 million blogs out there, that’s the best one.” Promote my blog, promote the webinar, Facebook couldn’t care less. It’s 15 to 20 percent of my traffic on my website, on my blog comes from Twitter. It is called “Do It! June 5. So is sales.”
    [Blog] YouTube Tuesday: Checking In With Facebook Places
    Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Love the blog - wish I had more time to participate in the conversation. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places. even a year back. Please try again.
    [Blog] Help Support the Next Generation of Women in Tech
    Check out the NCWIT’s website and blog here. NextGen Tech Women is an effort organized by our friends Danny Brown ,  Geoff Livingston ,  Kami Watson Huyse , Allyson Kapin , and Julie Pippert. They are hoping to raise $25,000 between now and May 5, 2011 to support the next generation of women technologists. Can you (or your association) help? Individual and corporate donations are welcomed. In its fifth year now, the NCWIT Award for Aspirations in Computing has grown to a combined national and affiliate program. Here’s more info on recent awardees. Names to watch!! Notre dame.
    [Blog] Online & mobile disaster relief efforts for Japan
    Twitter’s  Hope140 blog provides information on Twitter-related resources. There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since. More analysis and info from Beth Harte here ).
    [Blog] OptinSkin Update: 96 Hours Until Our Launch Price Disappears
    opt-in rate straight off the bat on my test blog. This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears. had been pushed by a few people when I first announced the product to raise the price, but I wanted to keep it affordable and get it in the hands of people who really need the solution it offers.
    [Blog] Confused? Consider Rox's 180 Rule
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Money Matters , Strategy > Confused? Thanks to blogging and Twitter, even people who have never used your products can have more influence on buying than any other marketing channel! link] from BareFeet Blog This comment was originally posted on Twitter NewMediaHowTo December 3, 2009 at 12:25 pm Confused? What would you want? Hawai?i
    [Blog] 3 Angles to Create Magnetic Content with the Triangle of Relevance
    For your content strategy or blogging calendar, create a table or spreadsheet with columns for each Triangle of Relevance angle. In my experience, this principle has proved invaluable in planning email subject lines, blog titles, and Twitter posts. Guest post from  Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at  Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. User Interest.
    [Blog] Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types
    Content that is placed on your website, blog, supporting sites, and social media is normally done so for a reason. SEO Content – The days of writing content on or off of your site or blog for the sheer sake of manipulating your search rankings are far behind us. In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content. This is where the bird-hunting content producers of the world can shine. Understanding the Importance of Each Type of Content. Use it.
    [Blog] A Tip on Managing the Future
    In fact writing this blog post, I have moved into the future! 'If only we could see the future! Well, in a way we we experience more and more in the business world there is one thing that helps us. What we learn with our failures and our successes is that although we cannot predict the future, each day we are living the future. Think about that fact for a minute. We visit the future, we live in the future each moment that passes.therefore if we build constant learning into our lives we learn how to mitigate risk, how to maximise benefits we can learn to manage the future well.
    [Blog] Four Ways to Crush Your Email Challenge and Build the List
    You should be collecting emails before you even build the blog or write the book. This is a major problem in the blogging world. Luke Guy blogs at Originally at: Blog Tips at ProBlogger. 'This is a guest contribution from Luke Guy. support building your email list more than any other thing. It’s the building block to any platform-building. Wish I did it this way to begin with. Collecting emails has got to be the fastest, easiest, cheapest way to build a community. You can approach someone and more likely get their email than a “like” on Facebook.
    [Blog] Twisted Sisters
    Embracing women in all their manifestations defines more powerfully than any blog, website, panel, or conference can, what it means to be a woman, and all the myriad forms womanhood can take. Tagged With: creating change , gender bias , girls in tech , labels , TEDWomen , women in tech [link] Michelle Delebet Tamsen, a passionate blog about a topic that I agree is cycling in many spheres at this moment. The above sentence nails it, but the statement deserves the rest of the blog post in order to make others hear the initial point she’s trying to make. have boobs.
    [Blog] Promoting Your Stars
    Get them interviews in relevant trade magazines, get them guest-post slots on top blogs, pitch them to speak on behalf of the community at events. Your community probably has star members. These are people with the most knowledge, most authority, most experience. These aren’t just the high contributors, they’re the experts. You should be promoting them. You should promote them inside and outside the community. Act as their PR agents. Good publicity for them is great publicity for you. It gives fellow members something to aspire towards.
    [Blog] Google Hummingbird Search Algorithm: Challenge Accepted
    The search algorithm draws from all of these factors to provide answers to questions – social signals affect perceived authority of content, and it’s become pretty hard to do effective SEO without Facebook or a blog. The post Google Hummingbird Search Algorithm: Challenge Accepted appeared first on Internet Marketing Blog. '  Have you heard about Google’s 15 th birthday present to itself? Last week, the world’s undisputed search giant rolled out an all-new search algorithm, dubbed Hummingbird because “it’s fast and light”. Google Hummingbird’s Features.
    [Blog] Hindu Story on the Role of Social Media in Anna Hazare’s India Against Corruption Campaign
    have earlier written a blog post on why the campaign might not tip into a movement and a column on how cricket wins over ant-corruption campaigns in India. On the other hand, blogs too were abuzz. In fact, progressive blogs even attempted to counter the one-sided commentary provided on traditional visual media. I was quoted recently in a story in The Hindu on social media’s role in Anna Hazare’s India Against Corruption campaign. estimate that, between all the Facebook pages, Twitter mentions and missed calls, between 10 to 20 lakh people have supported it.
  • ABSOLUTE PA  |  FRIDAY, MAY 3, 2013
    [Blog] Bright Sparks list: Reality checks and sexy playthings
    Having a steady flow of great blog articles to share with my peeps on Twitter and Facebook, plus keeping up with the latest goss in my field is a cornerstone of my online content plan. Inside is a secret stash of my favourite websites and blogs that I pour over weekly, and I share the best finds with my social media gang on Twitter and Facebook. If you were lucky enough to browse my Feedly, (you can but you’d have to pay me ) you would see Chris Brogan’s blog feed filed neatly in ‘Shareables’. So, what’s on my Bright Sparks list this month? Dig in… 1.
    [Blog] The Value Of Focus
    don't care if it's loosing weight, doing community service, getting a promotion, Blogging more often or starting that business that you have been dreaming about. "When do you have time for all of the things that you do?" " How often do you get asked this, exact, question? People who seem to be doing a lot of things often get asked this question. It is the kind of question that makes me laugh (mostly because there is a misconception that I am busy doing a lot of things). Make time for the things that are important to you. Because a vacation is break. In a word: focus.
    [Blog] Build Your Connections Before You Need Them
    am writing a blog/ article and was hoping to solicit your expertise in this area. Commenting on a thought-provoking blog post  or acknowledging a speaker after a talk are easy ways to make initial connections. 'Most professionals agree that the quality and breadth of one’s connections are critical to organizational and personal success. Positive relationships support problem solving, crisis management, collaborations, new initiatives and even enhance career opportunities. Despite this understanding, colleges don’t emphasize teaching networking strategies for students.
    [Blog] Inception of an Idea & Web Journal July 27th, 2010
    First, I found the I nception Infographic on Jason Calacanis’s blog. And if you like Widgets, Wolfram Alpha will let you build your own Widgets and embed them in your blog, again, according to JatiN.  Trying to bring together a bunch of ideas from my last post which will end up being a White Paper along with a test of a new tracking system for Facebook type viral spreading and lift using a new product called SN Reach (which I haven’t talked about yet, but will in a week or so).   This goes along with my strong bias to talk about data that I touch.  source: [link].
    [Blog] Ride the World Wide Rave to Sales Success
    The book Scoble had in mind is The New Rules of Marketing and PR and the thing you’re not supposed to be able to do is “use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly.&# Guest David Meerman Scott: Play Now | Play in Popup | Download David Meerman Scott: Twitter | Web | Blog Subscribe to the  Social Media Professor Podcast on iTunes. It was profound when both men wrote—way, way back in 2006! Before his book was released in stores, David Meerman Scott sent me an advance copy of World Wide Rave. Main Street, Ste.
    [Blog] 6 Reviews of the Copywriting Scorecard for Bloggers
    “The eBook shifted my perspective on the purpose and value of each blog post. Sure you can have your call to actions at the end of the blog post – but does the content you’ve written support and encourage your visitor to take that action?&# “In addition to the checklist, the beginning of the ebook gives you 10 questions to ask about your blog as a whole , as well as 11 questions to ask before writing each post. Paul from Blogging Teacher Writes. It shows many blog copywriting secrets in a way that is easily understood. Ali Hale writes.
    [Blog] What Progress Have You Made on Pinterest? [Discussion]
    Her expert advice on creating Pinterest Personas should help you take your first steps toward setting a Pinterest strategy for your blog. Have you already established a Pinterest account for your blog? Is there anyone among our readers who uses Pinterest personally, but not for their blog? Originally at: Blog Tips at ProBlogger. This week has given us a chance to look at Pinterest from a few different angles. If you’ve not had a chance to get into Pinterest, I hope that our Complete Guide to Pinterest got you inspired to set up an account and start pinning. If
    [Blog] Advisory News: MyLikes Raises $5.5M, Adds Mobile Apps
    Today, MyLikes unveiled a bundle of strong announcements that show the company continues to get significant traction, becoming the go to word of mouth recommendation service that lets people get paid through their streams, videos and blogs. About 10 months after the company gained seed funding from former Googlers and an advisory board (myself included), they have announced the raise of $5.5 million in Series A funding, led by Khosla Ventures. In addition, Gmail and FriendFeed founder Paul Buchheit is joining the company's board of directors. Big day. Combinator earlier this year.
    [Blog] Upcoming social media events in DC
    It’s by the people who published the 2010 Digital IQ Index for the Public Sector that we covered on this blog. Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. As it happens, both are taking place in Washington, DC at George Washington University. So get ready to mark your calendar, and take advantage of the SocialFish discount codes. The Social Graph Clinic DC. Thursday, January 20 from 9:00 am-5:00 pm. Use SocialFish as your discount code before January 15 to save 25%. Featured
    [Blog] The Perfect Gift for a Man
    That journey is being progressively chronicled on my personal blog. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. The Perfect Gift for a Man October 28, 2009 in posts A few months back, the Inspire Foundation ran a campaign they called Man Week. On their prompting , several of the Australian tech and broader geek community contributed their own tales of dealing with manhood, as did I. Our stories may just help him to know he’s not alone.
    [Blog] State of Social Media Marketing: New Report on Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012
    Experienced social marketers report that they plan increased usage of social marketing platforms beyond the Big Three (Facebook, Twitter, and LinkedIn) to include: Blogs (91%) YouTube (86%), foursquare (59%), SlideShare (43%), Flickr (50%), and Tumblr (30%). We are excited to share our annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. 
    [Blog] The Digital Marketing Road Map
    Track successful actions that drive traffic to your blog and social accounts. 'A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results.  82% have had no formal education in digital marketing and have to learn ‘on the job’ So their lack of skills is quite understandable – there are new technologies and platforms popping up all the time.  PLANNING YOUR DIGITAL MARKETING. Get organized.
  • ARI HERZOG  |  SUNDAY, AUGUST 11, 2013
    [Blog] WHY YOU C4N R3AD 7H15
    Sign up to receive blog posts by email. 'You cdnuolt blveiee that you cluod aulaclty uesdnatnrd what you were rdanieg, rihgt? The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in what oerdr the ltteres in a word are, the olny iproamtnt tihng is that the frsit and last ltteer be in the rghit pclae. The rset can be a taotl mses and you can still raed it whotuit a pboerlm. This is bcuseaethe huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe. Comments This was a viral meme once on facebook and it is really.
    [Blog] Making Contact: How You Deliver Your Content Matters
    'If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. To read his other articles, check out his content marketing blog or follow him on Twitter @kevinrcain. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently useful. Great, we are all on the same page, right? Not necessarily. Let’s be honest, a few tweets just won’t do. Other Websites You Can Control.
    [Blog] Caught Hijacking Non-Existent Subdomains
    It seems as though is apparently proud that they make money this way , as they detail in their blog post. has been caught hijacking non-existent subdomains in an effort to send the traffic to domain parking pages–where they make money from the clicks. According to Jonathan, he had gotten frustrated with Godaddy’s practice of displaying their standard parking pages full with ads. So, Jonathan explains that he moved his domain names over to But that’s where things get kind of sketchy. while still showing the domain name. This is nothing new.
    [Blog] Social Media Job Opening: Social Media Manager in Dallas Texas
    – Experience with but not limited to blogging, Facebook, LinkedIn, Google+, Twitter, Flickr, YouTube, Pinterest, Instagram, and more. Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Here is the official job description. You can get in touch with me for more information or apply through LinkedIn. Social Media Manager at Standing Dog. Requirements.
    [Blog] Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010
    Report Ranks Reputation and Exposure of Brands Across News and Social Media Across the Internet, in news, blogs, tweets and other social. VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed, each business having less than 500 employees. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). From the survey, 74.1% Only 3.8% On a side note, 79.6% Digg this!
    [Blog] How Weird Al used Social Media to Skyrocket his New Album to Fame
    In fact, this is exactly what travel blogger Adam Costa did when he released 50 guest posts the same day in order to grow the popularity of a new blog. Just think about it: you contact several dozen blogs in your niche and tell them you want to write a guest post for them, but it needs to go up on this specific day (probably one a few months from now). You’ll probably inspire them to go along with it more if you have a good reason; Costa’s reason was to launch a new blog, but maybe yours is to raise awareness about a dangerous issue or promote a new product line.
    [Blog] Create a Newsfeed based on your Interests
    Read more Social Media News via the Soshable blog. We all much prefer reading anything that is of interest to us as opposed to searching for our interests across the web or on our various social networks. We easily give up and just move on to games or images, yet reading and gaining knowledge is still prevalent and necessary as much as it is hard to stay still long enough. There is an app that can help you create a customary newsfeed that pulls from your current social networks that will be created based on your social interests.
    [Blog] Search Engine Optimization: Is Social Sharing the Next Link Building?
    We’re sharing our favorite URLs of stories, news articles, blog posts, and funny pictures and videos with each other. I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What’s interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No wonder Google wants more bandwidth in the United States, right? Google wants to be in the sharing game as well. Oh really? I’ve seen it before.
    [Blog] Global Pulse of Social Media in 2011
    The US saw a 63% increase in corporate blogs. 36% of companies maintain blogs globally. I have a problem that I need to admit. read and I mean a lot. am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. Below are the stats that really stood out to me: Asian companies saw a 68% growth in corporate Twitter accounts. US companies average 5.3
    [Blog] Why Corporations Should Pay Less Taxes and Individuals Should Pay More
    This is a cross-post from my other blog, Stay N Faithful , a blog I set up for Political and Religious posts (be sure to click and subscribe if you want more posts like these). asked my brother, Ben Stay, if he could comment on the current tax situation of America, and gave him access to post there. The article was so good, and since he used Google and Google+ as examples, I thought it was worth sharing here - it's definitely worth a read if you're worried about the current state of employment in this nation. hope you enjoy this as much as I did - my eyes were opened as I read it.
    [Blog] Why Do Customers Tattoo Themselves with the Brands They Love?
    Report Ranks Reputation and Exposure of Brands Across News and Social Media Across the Internet, in news, blogs, tweets and other social. By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Tattoos were once considered counter-cultural in America. Digg this!
    [Blog] The End Of The Smartphone
    On December 3rd, 2012 Business Insider ran a blog post titled, Apple Is Quietly Working To Destroy The iPhone , that points to Apple's penchant for wearable technology mixed with some patent fillings from the summer that Apple calls a, "head-mounted display" or "HMD." What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. The question is this: how long will this last? Sounds creepy?
    [Blog] NFL Week 2 NFL Picks via Social Media
    If you are new to the blog or this series, I’ll be selecting winners of the weekly NFL games using social media mentions charted by Lithium Social Media Monitoring and run through a series of formulas ( full stats here ), against a friend from across the interwebs. Unlike the NFL this is no typo, we’re picking games via social media. week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. This week’s combatant is my friend Mandie Boardman , a New England transplant in Charm City. NFL Week 2 Picks.
    [Blog] Barrack Obama Silicon Valley tech supper with the stars. Where was the diversity?
    Yesterday President Barrack Obama held what the various blogs are calling “tech supper with the stars&# and the White House released a photo of a big cheers moment at the dinner table as you can see below. normally don’t blog about race or the lack there of in the web/tech/startup space but it’s becoming more of a hot topic and a much needed conversation. The post led to a follow up post by Kalimah called “ MAKING HISTORY | WILL SUPER ANGELS & TECH MAVENS CLOSE THE MINORITY-LED STARTUP GAP? In other words, it’s a touchy subject. Why Was He There?
    [Blog] Kyle Drabek No Hitter
    You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Kyle Drabek No Hitter | Jeff Esposito’s Blog — [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Suggested Reading Kyle Drabek No Hitter Written on July 4, 2010 by Espo in sports While working in sports, I saw a lot of really cool things. Everything from the inside of a cold tub to 2,000 yard rusher and three division titles. Enjoy this post?
    [Blog] Get Real: Why it Pays to Create Authentic Content
    Thanks to the growing abuse of content farms, bogus blog posts and repurposed copy by the less-than-savvy marketers out there, consumers have developed a sixth sense for sniffing out BS and finding what they really wanted: real, interesting, engaging content. '“People can tell the difference.”. That simple statement accompanied the photos below at Senior Vice President of Strategy Andrew Hanelly ’s presentation at the Direct Marketing Association’s 2013 Annual Conference in Chicago last month. But I’m still stuck on the ducks. And who can blame them? What will they need to do? Get real.
    [Blog] Is Boston the worst city in America?
    In her blog post. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. This is a guest post from Anne Weiskopf. Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America &# and by two Michigan psychiatrists as “ The Least Friendly City &# in the country. So, what’s up Boston? And, is it causal? Ask the cab drivers. never heard of it.
    [Blog] Top 10 Public Relations Blunders for 2012
    Photo courtesy Inforum Blog. I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2012. Pink Ribbon Pink Slip. When Susan G. That’s Progressive? ers?”.
    [Blog] Reciprocity - so easy to give so hard to refuse
    It got me thinking why do I blog, why do I produce these little thoughts and ideas? 'On a gorgeous sunny day like this, there is nothing I enjoy more than a walk in the countryside. love the countryside, I love the calm.after a business week of work, meetings, travelling etc. walk allows you to talk, discuss life and take a timeout from your busy life. It gives you space to think about your life, your career, your business - to think about your own personal growth. Saturday is when I post a ''Bab''s Booster'' to get you thinking about life, to inspire personal growth. Sharing is easy.
    [Blog] 2012 Challenge for Social Media
    we can blog, we can network, we can podcast.but how do we turn that connection into. Technology has come a long way fast I think us mere humans are only now starting to realise the impact that technology could have on our lives. The task for 2012 is that in technology, in social media. technology doesn't infuse life but life is infused through technology. Our test for our businesses is how do we deliver that greater human purpose? human rather than than a web experience? better world for us to live in - richer in connection? to deliver dreams to our customers door?
    [Blog] Treadmill Desk and Multi-tasking
    can type (I wrote this blog post while on it), create presentations, do spreadsheets, and even write hand-written notes. Here’s video proof of my new treadmill desk. like it a lot. have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure 2.5 miles/day (approximately) whenever I’m home is a net positive. The writing is the hardest part, but it’s not a big drawback for me because nobody can read my writing even if I’m not moving. Too many years on a keyboard, I suppose. affiliate).
    [Blog] Listen to the Fifth Estate for Free
    In addition to making the book available for free, the next few weeks include three live virtual appearances: Danny Brown’s blog this Thursday at 12 EST for a live chat. The first two promise to be wonky and fun ( see video on Danny’s blog ), and the latter webinar should help folks get down to brass tacks. In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted , completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes.
    [Blog] How to Be the Architect of a Passionate Community
    Being a resource can mean that you focus on sharing relevant content from your industry (this is a great tactic for a new blog or website) or sharing information about your product. How to Be the Architect of a Passionate Community is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management.
    [Blog] Tips for Budgeting Your Online Marketing Resources
    As a general rule, high-performing sites need to have a blog and offer downloads of premium content such as white papers or an e-book. Guest Articles and Blog Posts. 'Time and money.  These are the two things that always seem to be in short supply when it comes to marketing.  With a little more time – the thinking goes – programs could be fine-tuned for maximum impact, and with a little more funding they could reach more audiences or penetrate existing audiences more deeply. But the world for most marketers doesn’t allow such luxuries – and that’s actually a benefit. 
    [Blog] Groupon Responds to Super Bowl Ad Complaints
    Groupon CEO Andrew Mason responded to the backlash on Twitter and Facebook about Groupon’s  &# Tibet&# Super Bowl ad via the Groupon Blog: viewer named Vinod posted on the Groupon blog in response to Mason’s explaination: I know what you were trying to convey, but you had 2 problems. xwgYqIZUtZ0. We take the causes we highlighted extremely seriously – that’s why we created this campaign in partnership with many hallmark community organizations, for whom we’re raising money at Facebook removed the campaign in 2009.
    [Blog] Groupon Responds to Super Bowl Ad Complaints
    Groupon CEO Andrew Mason responded to the backlash on Twitter and Facebook about Groupon’s  &# Tibet&# Super Bowl ad via the Groupon Blog: viewer named Vinod posted on the Groupon blog in response to Mason’s explaination: I know what you were trying to convey, but you had 2 problems. xwgYqIZUtZ0. We take the causes we highlighted extremely seriously – that’s why we created this campaign in partnership with many hallmark community organizations, for whom we’re raising money at Facebook removed the campaign in 2009.
    [Blog] 5 Tips To Avoid New Job Burnout
    But I think you forgot one tip - something along the lines of getting a good nights sleep, and not blogging at 4 a.m.! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. If you are, you have beaten the odds, and my hat is off to you! It’s always tough when you have to move to a typical 9-5 work day when you’re not used to it. Off we went.
    [Blog] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    What blogs, news sources, or media do you consume on a regular basis? Check out our blog article Resources for Creating Buyer Personas Using the Right Content , which includes links to 11 of the best articles, interviews and tip sheets available on the web. 'No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. Pain Points. Values.
    [Blog] 4 Simple Things Business Owners Forget When Pitching to Clients
    Do you tweet anything more than your blog posts on Twitter? What’s on your blog and what criteria do you have for publishing on it? The truth is, most companies can’t bring their owners to read their blog, let alone clients. 'To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. It’s not as easy as writing it down on your “to do” list though. Surprisingly, even making the sales pitch is an incomplete endeavor without the following simple, but necessary steps.
    [Blog] Some Social Media Sites That Ultimately Failed the Test
    They already had a misstep in early June: The developers deleted all user information from the classic site without warning (including personal emails and blog entries), creating a major outcry from users who lost several years’ worth of data. Launched as a book and music review site in 1999, Xanga soon morphed into a blogging platform. Users were given a “Xanga site,” which consisted of a blog, photoblog, videoblog, audioblog, a mini-blog called a “Pulse,” and a social networking profile. MySpace. ITunes Ping. Xanga. Friendster.
    [Blog] 6 Reasons NOT to do social media
    Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 279 - Jack Trout on Marketing | Main | Show 280 - The Challenges of B2B Marketing » 6 Reasons NOT to do social media I work a lot with businesses who want to know more about social media and you can assess early whether it will work for them. Engaging Brand Podcast
    [Blog] Social media can be your brand trigger!
    Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 301 - How Risky is Risk | Main | Show 302 - How Imitation Compliments Innovation » Social media can be your brand trigger! Social media is a wonderful way of expressing your brand personality. Consumers experience products and services. Tips When You Find Thinking Hard!
    [Blog] Social Media Case Study: Music (Hoodie Allen)
    This was a collection of music bloggers that aggregated mp3s via blog posts.  Situation: Two college buddies, both big music fans, decide to collaborate on one last music project before they become working stiffs.  Both were graduating seniors with corporate job offers waiting for them.  For RJ Ferguson and Steven “Hoodie Allen” Markowitz, what came next was completely unexpected. Action: They ended up releasing their song free online; it was titled “You are not a robot”.  They targeted music bloggers who were active on The Hype Machine ( ).  The corporate day job? 
    [Blog] China Social Media: 6 Critical Sites
    China blocked Twitter and other micro-blog technology ( in 2009 when riots started in the Western region of Xinjiang. Twitter, Facebook, YouTube, Google and others are blocked in China. Roughly 30% of China (1.3 billion) is online vs. roughly 75% in the U.S. This equals 390 million Chinese online, more than the entire U.S. population (310 million). Important Chinese Sites: Weibo: The Twitter of China. Weibo remains and is growing.  Interestingly enough, 140 characters maximum isn’t as limiting in Chinese as it is in English. Youku and Tudou: Think YouTube/Hulu marriage.
    [Blog] China Social Media: 6 Critical Sites
    China blocked Twitter and other micro-blog technology ( in 2009 when riots started in the Western region of Xinjiang. Twitter, Facebook, YouTube, Google and others are blocked in China. Roughly 30% of China (1.3 billion) is online vs. roughly 75% in the U.S. This equals 390 million Chinese online, more than the entire U.S. population (310 million). Important Chinese Sites: Weibo: The Twitter of China. Weibo remains and is growing.  Interestingly enough, 140 characters maximum isn’t as limiting in Chinese as it is in English. Youku and Tudou: Think YouTube/Hulu marriage.
    [Blog] Rockyou fined and social media implications
    My identity can’t be stolen – I only have to Facebook, Tweet, blog or point to a YouTube video or Flickr photo to show who I am. Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. Oh and they fibbed about their security, compromised by a hack that’s been around ten years. That would be us. The only things produced in social media sites are members (members produce the rest).
    [Blog] Do you think deeply enough about your customers?
    That these exchanges can only be made not through tweeting but connecting, not by blogging about yourself but by entertaining, educating or informing the reader, not by shouting but by listening and not by writing about who you are but by demonstrating who you are. 'The marketplace is wider. The marketplace is bigger. Two facts which are indisputable. However, sometimes in social marketing we can concentrate on the wider and bigger of the consumer market rather than understanding the depth of the market. Depth in social marketing is understanding.
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