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  • WRITTENT BLOG  |  WEDNESDAY, AUGUST 14, 2013
    [Blog] 20 Proven Ways to Increase Engagement With Your Audience
    MacDonald recommends collecting 7 high-value pieces of blog content, and emailing each to your newest subscribers daily to create an attractive training series. 4. Convert Your Blog Posts into Podcasts. While there’s a definitive art and science to podcasting , simply converting your most valuable blog posts into audio format can increase engagement by providing options to busy website visitors. Twitter may be a micro-blogging platform, but that doesn’t mean you need to rely solely on text-based messages and supporting links. Why Engagement Matters. Be Distinct.
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] The Perfect Brand Example for Your Social Media
    What are we going to blog about? Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples. Social media marketing is about BEING that example. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? Social Media
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] How To Make Most of Business Trends in 2013
    Trends in business for 2013 are now becoming the default blog post within my RSS feeds. trend becomes an opportunity when it is turned from something you blog about to something that you live by. E = EXTEND -   Can you explore a new concept to your portfolio to embrace the trend? S = STRATEGY  - How can you embrace the trend in the way you do business- including your social marketing and your social business model? T = TRIAL - Can you add a new product or experience as an extension to what you do as a business. The question that I would ask is this. Related articles.
  • THE WAY OF THE WEB  |  WEDNESDAY, OCTOBER 3, 2012
    [Blog] Celebrating two years of business
    Tomorrow it will be two years to the day since TheWayoftheWeb became a business as well as a blog. It’s slightly surreal to think how fast that time has gone. Despite the fact I seem to have a habit of projects coinciding with family events which should help me remember anniversaries, it was only in a conversation on Monday that I realised 24 months has passed. Naming every single one of them would probably turn this into the longest article ever written, but I really and truly value the input of everyone. How did I get here? What did I learn? Especially at tax time. Buffer.
  • ARI HERZOG  |  TUESDAY, APRIL 28, 2015
    [Blog] The Gender Gap
    Please sign up to receive blog posts by email. Facebook gives you a choice of 58 genders to associate your profile. I’m a male — but I could just as easily choose to be agender (someone with no gender or a neutral gender), bigender (someone who is male and female at different times), pangender (someone who is male and female with a third fluid), transgender (someone whose current gender is different today than at birth), or something else. That’s just gender. You can look it up. studied sociology as an undergraduate when there were only two genders in my books.
  • SOSHABLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Blog] How-To Never Miss a Profile Update again on Facebook
    Read more Social Media News on the Soshable Blog. Facebook can easily become cluttered as the newsfeed moves in real-time which means that you could be missing some great content from your family and friends. We have ditched checking out profiles from long ago and rarely want to go hunting through someone else’s profile daily (even though the timeline has organized it better for us on Facebook, we just simply do not have the time). Besides, one friend turns into too many and Facebook already eats up a lot of our time. Here is How-To Never Miss a Profile Update again on Facebook. 1.
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog] Twitter Revamps Twitter Tales and Launches Twitter Stories
    As Twitter quotes in its official blog, each story reminds us of the humanity behind Tweets and how they help make the world smaller. Tweet Twitter released a collection of stories called Twitter Stories, which showed users how to best use Twitter. Today, the first set of stories was released. Twitter stories can be accessed at stories.twitter.com. How can you share your story? It is possible to submit your story by mentioning @ twitterstories or by using the hashtag #twitterstories. Each month, Twitter will provide a selection of profiles to share. Are brands a part of Twitter Stories?
  • SOCIALNOMICS  |  SUNDAY, JANUARY 22, 2012
    [Blog] Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson
    As marketers begin to see the profound potential of the Facebook data – and the data-driven impact Facebook can have for brands, marketers will start pulling more of the Facebook data insights into their owned media properties – such as websites, mobile apps, blogs, etc. Did you know that there is an invisible, silent force that determines your Facebook success, and that mastering this force can give you an advantage over your competitors? Why should marketers understand EdgeRank? What was the most surprising fact about EdgeRank you discovered when researching for this webinar? .
  • ENGAGE  |  MONDAY, APRIL 18, 2011
    [Blog] Why Content Matters
    It’s do we do mobile, do we do digital, do we do blogs, or traditional magazines. This interview, conducted and written by TMG Managing Editor Corey Murray, marks the first in an occasional series with the custom content industry’s best and brightest. Lori Rosen, Executive Director of the Custom Content Council L ori Rosen is executive director of the Custom Content Council (CCC), a membership organization representing nearly 90 publishers of custom print and online media. Rosen and several members of her organization are fresh from the CCC’s annual meeting in Charleston, S.C., How so?
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 13, 2010
    [Blog] Keeping Up With Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blogging Wet | Main | How Facebook is Humanizing Search » October 13, 2010 Keeping Up With Social Media The pace of social media is exhilarating for those of us that thrive on constant change.   The top social media and technology blogs have dozens of team members that cover social media.  In response to one question, I responded that I sift through approximated 350 blog posts every day - and read about 50 of them.
  • MICRO PERSUASION  |  THURSDAY, JULY 8, 2010
    [Blog] Video Interview: The Posterous Team on their Vision, Strategy and.
    Im sending everybody I can to Posterous -- especially the lower-tech folks that would never try traditional blogging. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Video Interview: The Posterous Team on their Vision, Strategy and Growth via youtube.com In this video I talk to co-founders Sachin Agarwal and Garry Tan about the vision, strategy and growth of Posterous (traffic is up 20-50% every month). We also discuss lifestreaming and some forthcoming news: an iPhone app and theming.
  • ARI HERZOG  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Who are the Best Social Media Researchers?
    He commented on a recent blog post here, but I thought his question was worthy on its own. could share the blogs of people like Forrester Research analyst Augie Ray , Beeline Labs co-founder Francois Gossieaux , Harvard Business School professor Andrew McAfee , Microsoft researcher danah boyd , digital marketer John Cass , and Radian6 community manager Amber Naslund — but to say they are the top researchers is subjective at best. I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland. He agreed.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, NOVEMBER 11, 2013
    [Blog] How’s The Holiday Marketing Going?
    That’s critically important if you have a blog that you will be adding additional content for. We’re just two-and-a-half weeks away from Thanksgiving. Have you started your holiday marketing yet? The key to holiday marketing is to start early. You’ve likely seen some Christmas advertising on TV already. If you are marketing online, you do not necessarily need to start running your ads yet. But you should have started your holiday marketing planning by now. Also, you’ll want to start writing your content. Get your holiday marketing started now.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 15, 2013
    [Blog] Pinterest Improves Mobile Experience
    Luckily, in 2013, there are some tools that can make your HTML website or WordPress blog or website mobile ready in a few clicks. Social networking site Pinterest has improved its experience for mobile users. Specifically, they’ve added notifications, mentions, and better search. The author of the article linked to above says: I know for a fact that many of my Pinterest-fiend friends simply choose to not bother with Pinterest at all unless they’re sitting in front of their desktops. That’s not uncommon, actually. That includes your website. WordPress has plugins.
  • ARI HERZOG  |  THURSDAY, OCTOBER 25, 2012
    [Blog] Why You Need to Care About Tomorrow
    The business world owes technology a lot of thanks, for that industry is responsible for invaluable inventions like podcasts, blogs, vlogs, and webinars. When he's not blogging, Ari helps brands improve their digital media marketing. It’s an issue that must be asked in a culture and society where technology is seemingly on the verge of supplanting the human race. Given the major technological milestones of the last decade people are wondering: What’s next? And what are the social implications? Business implications? Is this new technology being made affordable for all?
  • ARI HERZOG  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] Why B2B and B2C Connections Are Meaningless
    When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories Reviewing 10 Restaurants on Facebook 6 Guest Blogging Emails That Suck. Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. He returned to the store with a picture to ask for a refund and was informed that picture could have been from anyone and he would need to dig up the dead plants. Mark felt betrayed by his friend. It’s somebody I thought I could trust.
  • GEOFF LIVINGSTON  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Personal Branding Preys on Self Esteem Needs
    Cross posted on The BrandBuilder Blog. Personal branding remains a popular individual career and online promotion strategy (as evidenced by the top of the Blog Tree by Eloqua and Jess3 ) in spite of significant criticism from the marketing profession as well as many employers. For a variety of reasons already stated in other blog posts , personal brands provide employers dangers , and offer individuals band-aid solutions for deep problems. A point/counterpoint post by Geoff Livingston and Olivier Blanchard , respectively. Mood and worth follow action! by Olivier.
  • STEVE RUBEL  |  THURSDAY, SEPTEMBER 9, 2010
    [Blog] Essay: The Power of Pull - The Steve Rubel Stream
    Hey, maybe thats a topic for my own blog entitled: "How to write for searchers. " THX Sep 09, 2009 Steve Rubel said. The Steve Rubel Stream Edit Delete Autopost 9 Sep 2009 Essay: The Power of Pull Photo credit: iirraa on Flickr The following is also my column in this weeks Advertising Age. For more than 100 years, marketing has largely operated as a push paradigm. We create messages and funnel them through the media to reach stakeholders. Push remains viable. That, according to the Edelman Trust Barometer , is when consumers will trust what we have to say. thats a great picture!
  • CREATIVE RAMBLINGS  |  THURSDAY, JUNE 9, 2011
    [Blog] 4 ways to troubleshoot the line-break issue on WordPress
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 13, 2012
    [Blog] Why Stronger Visuals Help You Sell More Stuff
    Why Stronger Visuals Help You Sell More Stuff is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page , giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. Dial is looking to capitalize on what is becoming a known fact – strong visuals help sell product and the stories around them. Inform.
  • SPIN SUCKS  |  TUESDAY, MAY 8, 2012
    [Blog] Would You Like Vocal Fries With that Order?
    P.S. – And Craig: I fer sure, like totally won’t be sending in my… like…resumeeeee… The views expressed in this blog post are mine and mine alone and do not necessarily reflect those of the Chairman, Commissioners, nor my colleagues at my Secret Government Employer. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. The premise of the article is this: Craig’s organization, the Center for Creative Leadership of Greensboro, N.C., So he called her.
  • SOCIALFISH  |  FRIDAY, DECEMBER 2, 2011
    [Blog] Stakeholders who are engaged online spend more with your organization.
    From this MUST READ blog post about the study : Social media leaders understand and appreciate the magnitude of the shift in customer empowerment and the opportunities and risks that these tools create. “Well, duh,”  I’m sure you’re saying. But as we all know, there are those out there in your organization so still need convincing.  So here are TWO STUDIES to share with them. 1. Bain and Company Report. “Early adopters are gaining real economic value from their investments in social media. As a result, they approach their social media efforts differently.
  • BRASS TACK THINKING  |  SATURDAY, AUGUST 30, 2014
    [Blog] How I Balance Personal and Professional Online Today
    Blogging. maintain a few different blogs, which I know isn’t feasible for most people. But since my departure in July, I’ve revived the blog here to focus on my professional perspectives on life online, digital communication, and online marketing. This is the blog you’ll see me share most often in my social streams as I believe it’s the one that’s most in line with what the majority of my community wants to read and see. Wherever I am professionally, I always contribute to blogs there. Earlier if you count much more nerdy things.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] Find Complementary Affiliate Products In Your Niche
    That said, Rae Hoffman shares some good ideas on her blog about finding niche affiliate products. Affiliate marketing is a great way to increase your revenue opportunities. If you own a service business, you can find a couple of complementary affiliate products in your niche to promote to your audience, but I recommend focusing first on making yourself an authority in you niche. Become a recognized authority, then you’ll have the clout to recommend products. Here are a few ideas (borrowed from Rae): Cater to the needs of your audience. Search for high demand items at Amazon.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 15, 2011
    [Blog] Should You Give Up Writing Meta Descriptions?
    Let’s use a search query that Michael references in his blog post as an example. Should you stop writing meta descriptions? Michael Martinez says you should. Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. I’ll have to respectfully disagree with him even though I respect his knowledge, reputation, and his spirit. He’s wrong about meta descriptions. On Bing, the No.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 22, 2011
    [Blog] Is It Good Business To Be Paranoid?
    She’s been online longer than most and shares a lot of insight into the subject of Internet marketing at her blog SEO Smarty. Ann Smarty is somewhat of an Internet marketing pioneer. She recently featured a guest post that suggests online marketers might want to change their profile pics soon due to the advent of facial recognition technology. Your world just got less private, the story goes. Should you be concerned? Yes and no. certainly agree that privacy is a legitimate concern. If you’re really concerned about it, however, maybe you should just leave the Internet alone.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 8, 2011
    [Blog] Can You Build A Brand On Facebook?
    You can brand yourself with articles and through your blog. As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards. You can brand yourself at the local Chamber of Commerce. You can brand yourself on Twitter. But can you brand yourself through Facebook? Can you brand your company through Facebook? Keep in mind that you and your company – even if it is a sole proprietorship – are two different things. Your company might have a page, but does it have a profile on Facebook?
  • SPIN SUCKS  |  THURSDAY, AUGUST 26, 2010
    [Blog] How Important Is It to Unplug | Spin Sucks
    Although I do get antsy if I haven’t blogged in a while… Gini Dietrich Reply: August 27th, 2010 at 9:17 am Danny, the only time I’ve known you NOT to blog is when you were out for health reasons and there was still activity on your blog. just have a ton of ideas bubbling around in my head, and I always want to blog them right there. The only concern I have is that it takes away attention from the main post itself – I’ll be looking at how many folks click through to the fuller article on the originating blog. Blog Roll Book Rec.
  • SPIN SUCKS  |  FRIDAY, JANUARY 21, 2011
    [Blog] Top Five Stories for Week Ending Jan. 21, 2011
    belong to a Facebook group through which I was introduced to Lisa Thorell of Off the Grid PR and found this blog post. Yep, I love Harvard Business Review and this one comes from their blogs. I’ve had one of those weeks that I thought, “It’s OK, Gin. Just get through the week and you can write the top five on the plane Friday morning.&# But then the plane didn’t have WiFi and then I had a small f ire to put out so now I’m writing this under serious pressure. Come on! I can do this! have 20 minutes. How to Stop Being a Victim of Your Own Life.
  • ENGAGE  |  MONDAY, APRIL 25, 2011
    [Blog] Nudity, Pregnancy, and the Power of Magazines
    Blog posts can be pulled down, links can be broken and servers can be wiped out. I n the celebrity world, there are three life events that absolutely warrant a magazine cover and spread: Babies (both pregnancy and newborn shots), coming out of the closet and losing a significant amount of weight. Though some digital devotees have dismissed the print medium in today’s laptop/mobile/iPad age, the truth is that this tradition still lives and thrives quite well. Case in point, Mariah Carey in all her pregnant naked glory posing on the cover of Life & Style. Yes, “dem babies.&#
  • WEB METRICS GURU  |  TUESDAY, JULY 19, 2011
    [Blog] Web Journal July 14th – 18th, 2011
    And Hubspot released findings that said the more you blog, the more traffic there will be (but I’m not sure that’s what we really want, is it?). Someone wrote a post on the correct grammar for Social Media , such as when or if to use “ReTweet&# or “retweet&#. See some stats from Hubspot below: Key takeaway : While it may not be realistic for your business to post high-quality content on a daily basis, post as frequently as feasible. You’ll outpace the competition and see improved results. According to Gizmodo. web journal
  • CONVERSTATIONS  |  SUNDAY, APRIL 26, 2015
    [Blog] Week in Review: Posts and LIFT Shares, Apr 19 – 25, 2015
    How to Make Amazing Title Images for Your Blog. Hack Your Efficiency with an Agile Blog Planning Process. Week in Review  April 19 – 25, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. Getting Mobile-Friendly, Quick. How Do Cooks Overcome Cooking Block? Shortcuts: Getting Results Without Effort. Goals: As Far As You Can See. Doing Things Better, Simpler, Today in LIFT Clips. Create Better Presentations – LIFT Infographic. Creating an Online Course?
  • PROBLOGGER  |  WEDNESDAY, JULY 4, 2012
    [Blog] New Blogger? Create a Viral Post in 5 Simple Steps!
    There’s no way a new blogger can write a viral blog post with five simple steps! There isn’t a blogger alive who hasn’t dreamed of writing that perfect blog post that will be read by thousands of people. Raise your hand if you’ve done this and have not created a viral blog post. Below are the steps you can use to create a viral blog post. Step 2: Find four blogs to submit guest posts to. Once you have your topic, find four blogs to submit guest posts to. ProBlogger has a lot of advice on successfully submitting guest posts to popular blogs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2008
    [Blog] “Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti
    Unlike the Carl Sagan blog-a-thon which didn't catch fire with the bored at work network, surprisingly. The nerve center of the Huffington post is like Home shopping network for blogging. Why do some ideas go viral and others don't? People who are “bored at work” are a network bigger than any major network: CBS NBC etc If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a brand. Who can make something popular on the web? But sub viral growth is still growth.
  • JEFF ESPOSITO  |  MONDAY, MARCH 18, 2013
    [Blog] Reebok adds WOW factor
    These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. The reason for this is that we’re all lazy and narcissistic and it is easy to get people to jump on our sides when we’re wronged. hate posts like this and wish that we’d see more positive experiences. So today, I am going to share mine with you. Have you been wowed recently by any company?
  • SOSHABLE  |  SATURDAY, JULY 18, 2009
    [Blog] Twitter Today: What are you… pushing?
    Instead, they should change it to… Don’t get me wrong – the primary reason I came to Twitter was to get exposure for my blog posts.  I’m generally a social person and I do (did?) Most of our campaigns and blog links would get between 3k-5k clicks.  “Twitterbait&# posts like 14 Twitter Personality Types could get 30k or more from Twitter or related sources like popurls and Tweetmeme. This is going to ruffle feathers.  If you’re a blogger, don’t use automated Twitter posting tools for your new blog posts.  Blast. There, I said it.
  • DANNY WHATMOUGH  |  THURSDAY, JUNE 21, 2012
    [Blog] PR and Wikipedia – let’s push for a better relationship
    Cross-posted from the EML Wildfire blog. As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. PR people shouldn’t touch Wikipedia. This is a common viewpoint amongst Wikipedians. And, considering the negative press that has often surrounded PR dealings with the encyclopaedia, and the bad practices that are all far too common, it is easy to see why. If you don’t have a neutral point of view (e.g.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 18, 2011
    [Blog] Profiling Your Social Customer
    describe my daily commute in Boulder riding my single speed on my blog. Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. wanted to use the ride to work out how to write an article linking my online social behavior with the concept of a social consumer. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable. refocused and thought about my online behavior and how narrowing perspective to include only my social media behavior provided an incomplete view of me as a social consumer.
  • THE WAY OF THE WEB  |  WEDNESDAY, JUNE 22, 2011
    [Blog] How things are changing
    53.5% of US internet users will read blogs this year – Ignoring the argument over what a blog actually is these days (Is Techcrunch a blog or a media site? Is Tumblr blogging or microblogging? Does any normal person actually care about these semantics?) – it’s interesting to note that this prediction by emarketer is despite the huge numbers of people claiming blogging was dead due to Facebook (Which was recently claimed to have lost some users for the first time), and Twitter.
  • DIVA MARKETING BLOG  |  SUNDAY, MARCH 23, 2014
    [Blog] Interview with Cory Edwards: Creating Social Business Structures
    One of the benefits of a biz blog is sometimes ''fair trade'' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe Summit. Sounded like good learnings to share. With over 5000 attendees sounded like a biz carnival! Sounded Sounded like fun. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. More good learnings for us. Yes" to the opportunity.
  • GREG VERDINO  |  THURSDAY, FEBRUARY 26, 2009
    [Blog] Hang with the life o' the party at SXSW
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Transform: possibly the best 10 minutes of your day | Main | Microsoft shows us 2019 in under two minutes » Hang with the life o the party at SXSW Now that Mashable has finally acknowledged what all y'all have been thinking for years -- that the party blows up when Verdino shows up ( see Tweetup DO #5 in Stuart C. In it, I present 24 signature posts from my first two years of blogging. microMARKETIN
  • STAY N' ALIVE  |  MONDAY, NOVEMBER 18, 2013
    [Blog] How Your Cub and Girl Scouts (and Youth) are Being Cheated in the Personal Manufacturing Era
    For long-time followers of this blog, you are well aware of my passion for 3D printing, and predictions for the disruption of modern manufacturing within just years from where we now stand. Our youth are in for a wake-up call when they grow up. Gone will be blue-collar work. Gone will be factory and manual labor jobs. Gone will be construction and mechanical jobs. The fact is, machinery, robotics, and computer programming are replacing all of this, in favor of devices average families can buy and set up in their living rooms. It''s already happening in fact. If you have kids.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 24, 2014
    [Blog] How to Choose the Right Social Channels to Reach Your Customers
    This product versus corporate branding is an interesting topic in itself that we’ll tackle in another blog. The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? But which channels are a must-have for your business? The reality is it’s virtually impossible to do them all – or at least do them all well.
  • JASON YORMARK  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard
    So to kick off my new approach and design to this blog, I’m writing what’s fresh in my mind and sharing some kick ass tips to rock Vegas affordably. Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. Vegas is much more touristy. Nerd Out On MyVegas.
  • SPIN SUCKS  |  MONDAY, OCTOBER 11, 2010
    [Blog] New Gap Logo Deserves Applause
    If you’re a reader of this blog, you know I’m a huge fan of Harvard Business Review. I’m strugging to understand why everyone is making such a big deal about the new Gap logo. Sure, it looks like someone without any creativity designed it, but let’s be real – so did the original logo. So why, then, is everyone all up in arms about this? A few people DM’d me on Twitter asking me my thoughts and during the weekend I read what other bloggers and journalists have to say about it. disagree. Sure, a logo is design. But their bloggers got it totally wrong.
  • CREATIVE RAMBLINGS  |  SUNDAY, JULY 8, 2012
    [Blog] Social media news: Facebook, Google Plus, Twitter and Yahoo
    This a post from: Creative Ramblings , a blog by Cendrine Marrouat. Facebook Yahoo! and Facebook are finally burying the hatchet. The two companies announced on Friday that they had put an end to their months-long patent dispute and were launching a new advertising partnership: Under the agreements, which include a patent portfolio cross-license, the parties will work together to bring consumers and advertisers premium media experiences promoted and [.] Facebook Google News Twitter social media news Yahoo
  • PROBLOGGER  |  TUESDAY, JUNE 23, 2015
    [Blog] 10 PBEVENT Speakers Reveal their #1 Life Hack
    Blogs at Woogsworld. Mrs Woog will be on the panel for:  How to monetise a personal blog  with  Heather Armstrong. Kelly will be presenting the session: Blogging voice and the art of creating meaningful connections through writing. Pamela will be presenting the session:  Design 101: How to Use Design Basics to Polish Up Your Blog, and  How to Create a Content Event That Builds Your Email List. Dan will be presenting the session:  How to use your blog to supercharge your small busin ess. CAROLINE MAKEPEACE: Co-founder of y travel blog. Delegating.
  • LAUREL PAPWORTH  |  FRIDAY, JULY 9, 2010
    [Blog] Twitter – Verified Spam for MSF_USA Doctors Without Borders
    Or anyone else tips blog post for that matter. Twitter verified MSF_USA – Doctors without Borders account. However they immediately used it to ‘broadcast’ spam messages. Good cause aside, spam is spam!  Social networks, because they are about people coming together around a Purpose and a Value system, are targets for everyone with a story to peddle. When Twitter verifies accounts, they are doing so on the basis of “offline&# reputation, not online. You can read more about the i mportance of offering verified accounts in social networks here. But also for Twitter.
  • WAXING UNLYRICAL  |  TUESDAY, FEBRUARY 8, 2011
    [Blog] On Lists, Their Importance, And How To Get On One
    If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Comment on their blog posts. Ask them to contribute to a blog post… or profile them in one. forget where I saw it, but there was a comment on a blog post on one of these "big" blogs, which listed the Top X SM people - and it was same old, same old. Blogging doesnt have to look like high school. Oh, one other thing: my blog = my sandbox. Yes, really! You know why?
  • PROACTIVE REPORT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Blog] Multimedia with Press Releases Gets More Views and Engagement
    Add visuals to every blog post, press release or fact sheet. Every so often we hear that press releases are dead.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s releases – you do have to craft them very differently from the traditional press release born in the 20th Century. The multimedia digital release template. 23 and didn’t include multimedia.
  • DANNY BROWN  |  WEDNESDAY, DECEMBER 15, 2010
    [Blog] Personal Marketing with Canadian Pet Connection
    They take that same family-friendliness online, where the Canadian Pet Connection blog is full of great pet advice as well as featured people and local businesses; their Facebook Page is a fun mix of advice, questions and best Christmas films for pets(!); and their Twitter stream is a constant of chat, tips and facts. How are you influenced? By adverts? Marketing campaigns? Email blasts? Word-of-mouth? little bit of each? How about personal marketing? know I would. Case in point – pet health nutritionists Canadian Pet Connection ( disclosure – client ). Customers in Canada?
  • SOSHABLE  |  TUESDAY, MAY 22, 2012
    [Blog] What the Heck is So.cl and What Does it Mean?
    send Bing into the stratosphere or will it end up being flash in the pan?  It’s still too soon to tell, but I can say that we certainly are going to have a lot to blog about for the next few months. At this point you’ve probably heard something about So.cl.  At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case.  I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either. But, what, exactly, is it? 
  • WEBBIQUITY SMM  |  MONDAY, JUNE 11, 2012
    [Blog] Paid Posts: My Facebook Status Update is Smarter Than Yours
    In February, blog platform Tumblr launched an option for all users to pay $1 to highlight a post. He regularly contributes to Promo & Marketing Wall blog. Guest post by Christopher Wallace. Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. It’s Not Unprecedented. Paid Posts (Kind of) Already Exist.
  • TWIST IMAGE  |  FRIDAY, AUGUST 8, 2014
    [Blog] Herding Comments In The Digital Wind
    Chris Brogan decided to turn off the comments on his blog yesterday. In his blog post, cutely titled: Turning Off Comments and Why We Will All Be Okay , he lists the reasons as: Comments are everywhere. Because of this, community members are simply writing their own blog posts, responding in podcasts, creating video responses on YouTube and more. In short, we''re not just adding our opinions in a comment section on a blog, but we''re creating an entirely new piece of content (like this blog post). Blog comment spam is brutal. blog comments.
  • LOUIS GRAY  |  TUESDAY, AUGUST 24, 2010
    [Blog] Why My6sense: Right Time, Right Place, Right Context
    If you caught Marshall Kirkpatrick's story on ReadWriteWeb (See: My6Sense & The Geek Who Rode His Blog to the Edge of the World ) or caught the CinchCast interview I did with Robert Scoble , you know that I have joined digital intuition pioneer my6sense as the company's vice president of Marketing, after working with the company for a year as an advisor as part of my work with Paladin Advisors Group. After a post talking about the "Me Me Me" portion of social media, it seems only right to follow up and talk about news with me. fear it is only going to get worse.
  • ARI HERZOG  |  MONDAY, AUGUST 15, 2011
    [Blog] VIDEO: When You Want to Dance
    Visit the blog archive to read more articles on new and emerging media. When you want to dance and nobody wants to do it with you, what are you waiting for? Follow in the footsteps of Billy Idol and Robyn ! Oh yeah, these are some weird videos. Thank you for reading! If you are inspired to add a comment with your thoughts, please visit VIDEO: When You Want to Dance in your browser. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Recent comments Recent comments. Media music
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 3, 2014
    [Blog] Become More Personable, Not a Person
    This post ran originally on the Vocus blog. Several years have passed since the personal branding revolution took the Internet by storm. What have we learned? Are brands becoming more personable and have people become, well, more iconic? Probably a little of both. However, we have also seen many examples of brands acting quite silly while they mime people, and the very public fallibility of the human condition. At the crux of both extremes is the core definition of the general term brand. And yes, there are a ton of definitions. Brands Who Try to Be Like People. Image by Billy Hulbert.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 1, 2010
    [Blog] Raise $30,000 In 30 Days
    If you’d like to join the crusade in helping us reach this goal, there is a twibbon you can add to your Facebook and/or Twitter profiles at $30,000 In 30 Days, we can send you talking points for your own blogs, we can send you tweets to develop interest, we can help with your Facebook messaging, and we can give you videos to use, as well. How lucky we are that we don’t have to choose between our lives and another human’s life. How lucky we are that food is plentiful. How lucky we are that we can sleep without worrying we might get sick. And one net costs $10. You in??
  • WISDOM LONDON  |  MONDAY, NOVEMBER 29, 2010
    [Blog] Your Legal Questions Answered:Copyright, Defamation and CAP Code.
    charliesaidthat said: I would love to know more about the ASA/CAP March 2011 regs implications for employees that blog. Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Social Media Statistics – Good Stuff I’ve Found Recently Social Media and PR: Are the “blurred lines&# an opportunity or a threat? » Your Legal Questions Answered:Copyright, Defamation and CAP Code Forewarned is forearmed! The question is then what the user does with the tweet. For the address of the seller).
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog] PayPal Research Shows Strength of Community Trumps Popularity
    The launch competition of Kevin Bacon’s Six Degrees social giving website: Despite recruiting more than 60 celebrities to create “charity badges” on the site —- including Nicole Kidman and Ashley Judd -— the top fundraiser was a woman who blogs about scrapbooking and has an autistic son. We live in strange times, in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. The paper, my final as a Zoetican and co-authored with Henry T.
  • JASON YORMARK  |  TUESDAY, AUGUST 20, 2013
    [Blog] Hello world!
    Edit or delete it, then start blogging Welcome to WordPress. This is your first post.
  • CONVINCE & CONVERT  |  FRIDAY, OCTOBER 5, 2012
    [Blog] Social Media Success for Global Enterprise
    Brian Stokoe of Caterpillar joins the Social Pros Podcast this week to tell us about how Caterpillar’s global social media strategy works, from metrics and collaboration to blogging and safety. Brian Stokoe, Caterpillar @stokobr. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: Click to read more » Social Pros Podcast brian stokoe caterpillar corporate social media strategy global enterprise social media metrics Social Pros
  • CHRIS BROGAN  |  WEDNESDAY, APRIL 29, 2015
    [Blog] How Online Courses Changed My Business
    When I started out, it was because Julien Smith told me that I ought to teach people how to create their own blog topics. That evolved into Blog Topics: The Master Class, and since then, I’ve launched a dozen or so more. I’ve been teaching online courses for the last three or four years. Continue Reading The post How Online Courses Changed My Business appeared first on chrisbrogan.com. onlinecourses
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 4, 2013
    [Blog] YouTube: An Excellent Way to Reach the Professional Tradesman
    Leverage other social media platforms - Blog about it, Tweet it, post it on Facebook and submit it to StumbleUpon. Are you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Next to Google (who by the way owns YouTube), YouTube is the highest searched. hour of video is uploaded every second – that’s 60 hours a minute! Educate the customer.
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Blog] Is Your Brand a People Person?
    Come across a blog post that you know your audience would find interesting? Remember the scene from the 1999 movie Office Space when the two consultants interview employees at the fictional software firm Initech ahead of companywide layoffs? What would ya say you do here? asks one of the consultants. “I have people skills. I am good at dealing with people! Can’t you understand that?!” replies an emotional Tom Smykowski. Poor Tom. He’s got a wife and kids at home. You can hardly blame the guy for losing his cool. The writing is on the wall. The consultants don’t say a word. What gives?”.
  • THE WAY OF THE WEB  |  SATURDAY, MARCH 3, 2012
    [Blog] Creating categories and definitions by doing, not debating
    Or I do: Writing, Journalism, Blogging, Natural SEO, Paid SEO, PPC, Content Marketing, Social Media Marketing, Training, Tutoring, Affiliate Management, Community Management, Analytics, Either way, it means I should need the world’s biggest business cards. I don’t. I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. write for other people’s projects. Buffer.
  • JUGNOO  |  TUESDAY, AUGUST 20, 2013
    [Blog] Twitter: Related Headlines Boosts Traffic
    Twitter: Related Headlines Boosts Traffic originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Twitter: Related Headlines Boosts Traffic appeared first on Jugnoo Blog. Twitter is providing more context to its tweets, by showing something called Related Headlines underneath tweets that have a large audience. As well, it’s because the tweet is embedded in the article that the article is showing up in the first place. ” See some interesting examples of this feature on Mashable here.
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 1, 2012
    [Blog] Google’s Acquisition of Wildfire: What Is The Future of Social Media Management Platforms?
    Yesterday on Wildfire’s own blog , Facebook even had a special place in the acknowledgement: “Finally, a huge thanks to our friends and partners at Twitter, LinkedIn, Pinterest, YouTube, Google+ and most especially Facebook. Tweet Wildfire was founded just four years ago. Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. This is all very good, but it doesn’t tell the whole story about the appeal of Wildfire. Big Data – Big Deal. This means having oodles of user data stored within their system.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Blog] How to Become Your Own Boss by Creating Your Own Wealth Online
    560 Resources for Blogging, Online Marketing, and Starting a Business. The following is a guest post by Patrick Meninga of Make Money With No Work. How do you become your own boss in the world of internet marketing? The key is that you have to generate consistent monthly income, enough to cover your living expenses. If you can achieve this income consistently then you can walk away from your regular day job and effectively become your own boss. So the question becomes: How do you do that? How do you generate a consistent monthly income online? Online Business Models. And so on. Busines
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 25, 2011
    [Blog] It’s About Response, Not Engagement
    He blogs at www.offthehookblog.com. Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. and adjunct professor, Loyola University Business School. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean “prolonged attention?”? ”? And if so, is engaging taking full advantage of the social media opportunity? I’ve met a handful of successful ‘social sellers’ while researching my book.
  • WISDOM LONDON  |  SUNDAY, AUGUST 8, 2010
    [Blog] From “mass” to “micro”: When to take online offline
    But there are some factors which are tantamount to a flashing neon sign, signalling when the time is right for going offline, and for taking our communication from “mass” to “micro”: When 140 doesn’t cut it anymore: Is someone commenting regularly on your blog or engaging in discussion with you on Twitter? Hint: go for coffee, arrange to get together at a mutually-interesting event or meet-up, ask them personally (email/phone) for their take on a blog post you’ve drafted. Reply Leave a Reply Cancel reply Blog at WordPress.com. But is online engagement enough? 
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Blog] How NOT to Network on Twitter: 5 Common Pitfalls and how to Avoid Them
    We’re exaggerating a little bit here, but twitter, much like blogging, can be a trap for some where they get really excited at first and tweet like crazy and then the excitement wears off and their tweets dwindle to once every couple of days, maybe once a week, and sometimes…months go by with no tweeting at all. There are countless articles circulating the Web about how to network on Twitter, how to get more Twitter followers, how to tweet, when to tweet, what to tweet, who to follow, what URL shorteners to use, Twitter SEO, and so on. Overzealous following. Tweeting TMI.
  • SOCIALNOMICS  |  SATURDAY, APRIL 12, 2014
    [Blog] The State of Royalty Free: A Social Marketers Guide to Using Visual Content
    Before you copy and paste to your blog post, visit Creative Commons. Adding video to blog posts generates 267 percent more links than a text post. The best social marketers tell the story behind the brand. But why paint pictures through words when images are worth so much more? Visual content drives engagement 90 percent faster than text , states Hubspot. Images and video enable media strategists to portray a brand or message through interactive experiences that pique user interest. Plenty of gray area exists within the diverse and complex landscape of visual online content.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 26, 2012
    [Blog] dot coma – Are Domain Names Even Relevant Now?
    Five years after the brewery tour “swindle” of Guinness, my Internet Direct pal sold the beer.com domain name to Molson for several MILLION dollars. (I did not have a piece of that action, which is why I’m writing this blog instead of sunning myself in Barbados). is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. I have been in digital marketing a long time. How long? When I started, domain names were free , because why would anyone pay money for something of no consequence? Fast forward. ” Fast forward. And you?
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Why I’m Not Renewing My PRWeek Subscription
    The truth is. I can get the latest industry news on Twitter or through other industry pubs or blogs which are free – often faster; PRWeek ‘s surveys are rarely pertinent to me as a solo practitioner, and as for the special reports… don’t we have enough special reports going around? Last week. received my third reminder from PRWeek that the time is coming for me to renew my subscription. Which, of course, made me start thinking: do I want to renew my subscription? Image: Marc Amos via Flickr, CC 2.0. Do I need to renew my subscription? 12 monthly issues in print.
  • FRESHNETWORKS   |  WEDNESDAY, NOVEMBER 5, 2014
    [Blog] Marketers embracing the world of wearable tech
    Over the past few weeks we’ve discussed the rise of wearable tech on the blog, in particular the Apple Watch. There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Global retail revenue from smart wearable devices is estimated to reach over $13bn by 2016 and over $52bn by 2019, according to Juniper.
  • JEFF KORHAN  |  SUNDAY, AUGUST 1, 2010
    [Blog] High School Reunions - The Ultimate Social Meet-Up - Jeff Korhan
    Until tomorrow, Jeff     Tweet Subscribe in a reader See how were connected Start Blogging Today! Recent Comments Seo Services on Typepad vs Wordpress Series - Own Your Blog Jeff Korhan on Authenticity Guidelines Supra Skytop II on A Social Networking Theory Walter Adamson on 5 Ways to Make Your Blog Posts Outstanding Walter Adamson on Authenticity Guidelines Jeff Korhan on What Does Your Blog Writing Style Say About You? Freshman Student on What Does Your Blog Writing Style Say About You?   What happens at social networking meet-ups? 
  • ENGAGING BRAND  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] How Often Do You Speak to Your 6 Inner Strangers?
    asked me to write a guest blog post for him and I wanted to share it here. You can follow Alan''s ideas over at his blog. A few weeks ago I interveiwed Alan Gregerman on The Engaging Brand podcast and we explored his idea that we need strangers in our life for all kinds of reasons. During the interview he made me realise that we often lose touch with ourselves, we often get derailed from our dreams and our passions.he The fresh outlook of the child tends to hit you straight between the eyes and it made me think about how as we mature we can lose track of our own “inner” strangers.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] Serving Up Social Media (When You’ve Already Got a Full Plate)
    Not-So-Tasty Tweets I wanted to know what the panel does when they have angry customers or diners tweeting at them, or blogging negative reviews. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? Moderate a panel discussion that combined two of my favorite things: food and social media. In the hot seats were three very tech-savvy people from D.C.’s We were there to chat about social media in the dining biz. Or rather, how the heck do you cook and tweet at the same time!? His response is simple: What have you done today?
  • SPIN SUCKS  |  SUNDAY, AUGUST 15, 2010
    [Blog] Your Leadership Brand | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. Businesses, no matter their size, depend on the success of their brand for sustainability and growth. The brand is often considered the most valuable asset a business can have. Companies, such as BP, know they have their work cut out for them to rebuild the brand.
  • ENGAGE  |  TUESDAY, OCTOBER 8, 2013
    [Blog] Why Hope is Not a Content Strategy: Success Requires Hard Work
    Hopefully , it’ll get picked up by the linkerati.”. “We haven’t considered our resources, our audience, or our end goals, but we hope this [fill in the blank with a whitepaper, video, blog post, etc.] The output of a top-10 blog in the AdAge Power 150 is astounding: On average, they’ve produced 2.4 While we won’t often admit to it—at least not out in the open on the internet—we sometimes let hope be the primary driver of our content strategy. . “I hope people like this.”. will do the trick.”. It’s good to be optimistic, right? And Christmas would come, and Christmas would go.
  • PAMORAMA  |  THURSDAY, JANUARY 7, 2010
    [Blog] Social Media Monitoring Tools: An Overview
    link] Vuepoint Creative Blog: Just another WordPress weblog [.] You can monitor blog comments, mentions in the media, traffic [.] pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Monitoring Tools: An Overview by Pam Dyer on January 7, 2010 Share This terrific SlideShare presentation was created by Stefan Betzold, a partner at pier314 , a digital media consulting company in Hamburg, Germany. Key elements and features of each are shown, along with test cases, examples, and advantages/limitations. Please leave a comment!
  • SOCIALFISH  |  THURSDAY, MARCH 19, 2015
    [Blog] The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
    You can never go wrong with a cute baby picture in a blog post. This post originally appeared on Dominate Web Media and is reprinted here with permission. ———– Sometimes when you first begin a Facebook ad campaign you don’t get it completely right the first time around. Most people like to talk about all their success and try to forget about the failures… I’m not going to call them failures here, because they really aren’t failures – they are more like market research user-generated feedback. Let me show you what I mean. And with 1.3 that was pretty high. Perfect!
  • CONVINCE & CONVERT  |  SUNDAY, SEPTEMBER 11, 2011
    [Blog] Why Critics of Klout Are Missing the Big Picture
    Yet we’re not writing blog posts about Nielsen being an abomination. Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers.
  • WRITTENT BLOG  |  FRIDAY, MAY 17, 2013
    [Blog] Solving Content Challenges, Motivating Employees, and Other Content Tricks!
    Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Ways to Bond with Your Blog’s Audience. All things considered, you’ve got to stay interested and interesting when it comes to blogging but make sure your content is not about your successes but rather about your readers and their experiences. I hope you all had a week of marketing successes! In order to connect well with your readers, you need to use common language and never use robot-like expressions.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 7, 2013
    [Blog] Build Your Connections Before You Need Them
    Do you have some time to meet to discuss your process? I’ve heard about some of your new initiatives and thought there might be some opportunities for collaboration. I’m looking for some suggestions for navigating the politics of a situation. I am writing a blog/ article and was hoping to solicit your expertise in this area. I was wondering if you’d be interested in joining our group/team at an upcoming staff meeting? Commenting on a thought-provoking blog post  or acknowledging a speaker after a talk are easy ways to make initial connections. People you already know and value.
  • WISDOM LONDON  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog] Influential Potential
    Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Experiments in Social Media Number 2, Part 1: Conversations with Power Ever Wondered About… Issuu » Influential Potential By Jill Ruthenberg Twitter Twitter Twitter. Does it make a difference? Yes, you have a lot of followers, but does that mean you have influence? According to a recent study by HP Labs, “The correlation between popularity and influence is weaker than it might be expected” (which we half expected). We think this is where the true value lies.
  • STAY N' ALIVE  |  MONDAY, DECEMBER 9, 2013
    [Blog] Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook
    I shared earlier on this blog the benefit of using a personal, "Public Profile" on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company for the reasons I shared earlier. It personalizes the company better, and I think the opportunities to grow organically are stronger. There has always been one downside though - you can''t advertise to the followers of public profiles. On the left is a link that says "Audiences".
  • DEVUMI  |  FRIDAY, MARCH 6, 2015
    [Blog] 9 Free Marketing Tools from Google that Anyone Can Use
    You can then use your best keywords to create new webpages and blog posts. Including it as part of your blog is a simple way to get more readers, all for free! The post 9 Free Marketing Tools from Google that Anyone Can Use appeared first on Devumi Blog. We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. But what else is out there that your marketing team, or you as a solo online marketer, can use to push your agenda forward? No, really! That’s because the two pages are linked. Didn’t see that one coming, did you?
  • SOSHABLE  |  THURSDAY, OCTOBER 3, 2013
    [Blog] How Competitor Analysis Can Improve Your Social Strategy
    By simply typing in your competitors’ websites into Open Site Explorer , you can discover exactly which blogs and online newspapers have linked those sites. In a world with so many different businesses offering the same service and product, it is very difficult to make sure that your company is at the forefront. One thing that can help, however, is offering your consumers a detailed competitor analysis. This allows you to see which areas your company is truly the best in, and which areas you need to work on. Which companies should you research? What does your consumer think?
  • SOSHABLE  |  TUESDAY, MARCH 17, 2009
    [Blog] 46% of the Digg Front Page is Controlled by 50 Websites
    He operates this Social Media Blog and is on Digg and Twitter , Reddit , and StumbleUpon. Blast. Recent changes and restrictions made by Digg.com to encourage diversity in the range of users whose submissions reach the front page have had 2 profound results. Newer and less active users have seen their stories reach the front page, but the sources that are able to hit the front page have tightened. Despite tens of thousands of submissions every week, the last seven days have shown that 46.6% of the Digg front page comes from 50 websites, according to data accumulated on di66.net.
  • STAY N' ALIVE  |  THURSDAY, DECEMBER 15, 2011
    [Blog] Christmas Recipes From My Daughter (Stay N Cooking)
    The following was just posted on my daughter's cooking blog - try it out and let me know what you think!: Ho Ho Ho here is some awesome christmas recipes from santa!!! Awsome frosting tip! frost a cookie ( for starters preferably a oreo) with white frosting and drop 1 drop of red food coloring in the center of the cookie and be carful and make swirls out of it on the cookie. There's more! Click here to read more of this article over on Stay N Cooking. cookies social christmas recipes christmas cooking
  • PROBLOGGER  |  MONDAY, DECEMBER 5, 2011
    [Blog] The Complete Bloggers Guide to Facebook Marketing
    The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads. closer look at each step will help you understand how these steps can grow your online presence, attract your ideal readers and build your blog. Before you can attract high quality leads to your blog, you must establish a solid Facebook foundation. Get clear on your ideal blog reader so you can craft Facebook posts that will grab their attention and keep them coming back for more.
  • SOSHABLE  |  FRIDAY, OCTOBER 19, 2012
    [Blog] If We’ve Learned One Thing This Political Season, It’s That Sound Bytes Are Socially Amplified Exponentially
    Below is the portion of the 2nd presidential debate that has memes popping out of it, people talking and blogging about it, and social networks exploding over it. First and foremost, it’s no longer a “sound bite” Thanks to the internet, can we just call it a “sound byte” That’s what it has become. Now, onto the topic. It wasn’t this bad in 2008. It barely existed in 2004. I don’t even remember the 2000 campaign season. This year, every little itty bitty sound byte is a potential for victory or disaster. Does that make sense?
  • JACOB MORGAN  |  MONDAY, NOVEMBER 23, 2009
    [Blog] The Importance of Stories
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Importance of Stories View Comments November 23rd, 2009 A few weeks ago I attended the Social Networking World Forum in Santa Clara.  If anything, the event was worth it just to hang out with Tim Moore , Michael Brito , and Ty Downing.  If you enjoy traveling be sure to check out Jacobs travel blog. The whole idea was to give on person the opportunity to be the caretaker for the Queensland islands.  Stories are powerful because they provide meaning and context to something. 
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 16, 2009
    [Blog] Why do Enterprise 2.0 Market Predictions Vary so Greatly?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Why do Enterprise 2.0 blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. Market Predictions Vary so Greatly? The topics of our discussions were around Social Media, the emerging Enterprise 2.0 capabilities?
  • JACOB MORGAN  |  FRIDAY, DECEMBER 18, 2009
    [Blog] Enterprise 2.0: Paradigm Shift or Incremental Change?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Enterprise 2.0: blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. Paradigm Shift or Incremental Change? The topics of our discussions were around Social Media, the emerging Enterprise 2.0 TAGS: enterprise 2.0
  • SIMON MAINWARING  |  MONDAY, NOVEMBER 1, 2010
    [Blog] Social Media Informer: Where social media content gets together
    You may have noticed there is a new badge at the bottom right of my blog which is titled Social Media Informer. You can search by those topics or by authors’ names and be directed back to their blogs. wanted to share the site with you so you can take advantage of the resource as well. Personally I find all the inbound information every day pretty overwhelming and welcome the chance to fast track my filtering process. That’s what I do with Social Media Informer. It’s That way you can make sure that you have a balanced and fully informed perspective.
  • FEVER BEE  |  SUNDAY, JULY 22, 2012
    [Blog] Access Levels And New Features
    For most communities, I'd remove document creation, blog posts, polls, events, ideas, videos, and anything else that distracts from creating discussions. Take a look at this image below: That's a LOT of things a member can do.    Needless to say, most communities don't need any of these. It's only once the discussions are going that you might want to consider adding new features. For now, it's a distraction.    Even better, why not gradually let members have access to more features the more they have participated?
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 18, 2014
    [Blog] The Best Way to Keep Up With Marketing Technology and Trends
    Most of us interact with Convince & Convert through blog posts and resources. Outside of the blog, though, Jay and the team didn’t have a great way to deliver agency-exclusive training materials. Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. DataSift Who is Datasift?
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