ONE SOCIAL MEDIA | THURSDAY, DECEMBER 8, 2011
[Blog] Social Media is for EVERYONE! : Old Spice Proved It
We also built them a blog and optimized their Youtube channel among other things. We recently started working with Ergo Office Seating , an office chair supplier from San Jose California. Ergo supplies furniture dealers with high-end ergonomic office chairs, they don’t sell directly to the consumer. Keep that in mind. Ergo started their Facebook page and Twitter accounts from scratch. We made sure that Ergo’s slogan was represented across their designs, in their content and through their voice. In short, we have a well rounded brand rocking social media.
VIPER CHILL | FRIDAY, OCTOBER 1, 2010
[Blog] ViperChill Monthly Report 12 (The Last One Ever)
guest blogging: 160. “guest blogging : 151. Well, I will be doing a report every six months or so, but this is the last one I’ll publish monthly. As of October 17th 2010, it will have officially been one year since I relaunched ViperChill. should finish the year with just over 10,000 subscribers , which isn’t a small feat (any blogger will attest to that). I’m going to write a post in a few days which looks over the year as a whole, but for now I want to concentrate on the traffic stats and other figures for September. Overall Traffic. Visits : 45,243.
CONVINCE & CONVERT | TUESDAY, MAY 1, 2012
[Blog] 5 Ways to Open the Social Side Door and Build Relationships
Leave thoughtful comments on these blogs, build relationships with their influencers, and eventually submit a guest post. And don’t treat it like a numbers game, racking up as many expert quotes as you can cram into a blog post. Ian Greenleigh (@be3d ) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by society’s adoption of social media. Get there early.
DAVE FLEET | MONDAY, JUNE 28, 2010
[Blog] Book Review: Engage!
Solis’ blog posts are often lengthy affairs, so this won’t be a surprise to anyone familiar with his work. When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads. Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! which I’ve just finished reading. Engage! How comprehensive? This fits with the target audience – Engage! Engage!
SOSHABLE | MONDAY, OCTOBER 29, 2012
[Blog] Auto Direct Messages on Twitter are Driving Me Mad
Read more Social Media News via the Soshable Blog. I get it, you want to make an impression when someone first follows you on Twitter or you want to spam them with a link you actually think they are going to click, well here is a tip… they aren’t. hate to be a bubble buster, but the majority of savvy Twitter users do not want you to auto DM them, in fact it would be a million times better if you took the time to tweet to them to say a quick hello and leave the link out of it. Okay so as I take a deep breath I ask of those who feel the same, do auto-DM’s bug you as much as me?
WISDOM LONDON | TUESDAY, AUGUST 17, 2010
[Blog] Gah! We've #hijackedthehashtags! « Wisdom London
PS I considered writing this whole comment as a hashtag – but then realised it would have been impossible to read #suchafool Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Do You Know A Good Thing When You See It? Series of Experiments in Social Media » Gah! We’ve #hijackedthehashtags! Ah, hashtags. They used to be these handy little things for adding context and metadata to our tweets. How diligently we hashtagged keywords, events, names, products, brands. We knew what was important. How quaint!
WISDOM LONDON | WEDNESDAY, OCTOBER 6, 2010
[Blog] Brand Series: Drew Creative on brand
Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Brand series: Gap is bigger than a logo Experiments in Social Media Number 3, Part 2: Rationing Twitter » Brand Series: Drew Creative on brand By Jill Ruthenberg This first week of our October brand series, we’ve asked a few experts to tell us their take on brand. First up I got to speak to Elle Moss, founder of Drew Creative Branding. They are a rather cool and very successful branding agency and creative partner to Wisdom London. You must tell a story.
ARI HERZOG | FRIDAY, JULY 30, 2010
[Blog] Find Your Critics and Befriend Them
I’m fond of telling organizations who question whether they should allow negative comments on their blogs that their questioning is faulty. Invite them to the next press conference, connect with them on LinkedIn, and let them add comments on your blog. There is a stigma in our society that we only are friends with people who make us laugh and cry. We’d rather befriend people who have drinks with us, remember our birthdays, and know when something is wrong without our needing to say anything. But you know who you should also befriend? Your critics. No related posts.
IMAGINE YOUR REALITY | WEDNESDAY, AUGUST 8, 2012
[Blog] Is attention all its cracked up to be?
And do you know why I include pictures in my blogs? I’m reading Seducing the Subconscious by Robert Heath. It’s an interesting book, which looks at the argument that attention is what makes advertising successful and suggests that low levels of attention are actually better for advertising as opposed to focused attention. From what I’ve read so far, as well as my own experiences, I’m inclined to agree with the author. I’ve never had much faith in advertising, mainly because so much of it is so inane and kooky that I wonder how anyone can take it seriously.
JEFF KORHAN | WEDNESDAY, JUNE 22, 2011
[Blog] Free is Free – or Its Not Free
Some of the better ways to distribute your expertise are through a blog like this, a YouTube channel , or a Facebook Page. They do charge for access to the blogs, which for the most part is for the superfans – and that’s not me. When you treat your friends and advocates as customers, some will become customers. Those that don’t may spread your message to future buyers. The old model is treating customers like royalty, while encouraging others (via marketing) to become customers so that they can enjoy the same preferential treatment. Here’s an example.
JEFF KORHAN | MONDAY, MAY 2, 2011
[Blog] Game Day - Increase Productivity with A Weekly Theme
This week I'm planning a major reinvention of this blog that will allow me to better serve you - my loyal subscribers, as well as the casual visitors that I hope will join us. For me, this is blog enhancement week. In any given week there is usually one high value activity that takes precedence over everything else - one that if successful will dramatically enhance your professional standing and personal confidence. With proper focus, these events can actually energize you and help you to more easily complete your other necessary activities. That's high value. Of course it does.
ONLINE COMMUNITY STRATEGIST | TUESDAY, OCTOBER 21, 2014
[Blog] Don’t expect engagement if your content isn’t worth it
The people who still love what they do are doing their best to create interesting content, whether on Facebook, Twitter, LinkedIn, blogs and other owned channels. 'I get it. Engagement is hard to come by. No matter the platform, brands are competing with every other platform for an iota of time from their target audience, which we all know is so bifurcated these days it’s insane. also know that when it comes to Facebook in particular, there’s always an algorithm change. get all of that. But community managers do bear some responsibility. And that lies in the content. Today.
SOCIALNOMICS | TUESDAY, JULY 24, 2012
[Blog] The Marketing Case for Pinterest and How to Use it Successfully
Ideeli – The retail daily deal site Ideeli creates pin boards that showcase products from their website, and they also incorporate uplifting images and quotes from blogs. Pinterest – the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring – grew to over 10 million active users faster than any standalone website. It immediately secured its place as the social media darling of 2012, and for good reason. But as a business owner or marketing manager you may be wondering, “ Is Pinterest right for me? ”. BostonMike.
BILL HARTZER | FRIDAY, OCTOBER 7, 2011
[Blog] Facebook Recovers Typo Domain Names
As you might recall, if you are a regular reader of my blog, I previously reported about Facebook suing a group of domain name cyber squatters , people who owned typos of the Facebook.com domain name. Most likely a result of Facebook having sued a whole lot of cyber-squatters recently, Facebook has recovered 44 domain names that are typos of the Facebook brand. If you look at the new owner of these domains, they are owned by Facebook: Registrant: Domain Administrator. Facebook, Inc. 1601 S. California Ave. Palo Alto CA 94304. 1.6505434800 Fax: +1.6505434800. acebook.com. acfebook.com.
ONLINE COMMUNITY STRATEGIST | FRIDAY, NOVEMBER 13, 2009
[Blog] Focus on the good when the going gets tough
mentioned it in a blog and it snowballed into a ground swell of donations, thanks to Sandra, Lolly, and Gingerleigh, as well as other GOLOers that donated. The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? I am sharing it because these are the types of comments we have to relish.
ONLINE COMMUNITY STRATEGIST | FRIDAY, DECEMBER 4, 2009
[Blog] Engaging the Audience: A Presentation by Angela Connor
The opinions expressed here represent my own and not those of my employer.Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry. StatCounter Blog Stats 66,103 hits Recent Readers View Entire Community Provided by MyBlogLog Pages About Angela Book Reviews Who is @Communitygirl? Blog at WordPress.com. It’s the presentation I gave at the Knight Center for Specialized Journalism a few days ago. I have not viewed it in it’s entirety because if I do, I’ll never post it. So here you go. del.icio.us
THE WAY OF THE WEB | SATURDAY, APRIL 9, 2011
[Blog] Seth Godin’s ‘Poke The Box’…
It’s a project that I wholeheartedly support as an example of someone going out to do something different and disruptive, rather than just talking about it… My review of Poke the Box by Seth Godin: Like most people with any interest in digital marketing, I’ve been reading Seth Godin’s books and blog as a fan for several years now. For instance, he’s avoided Twitter for various reasons and disabled comments on his blog, but was actively involved in a closed social network created for purchases of his Tribes book, for example. At just £5.49
JEFF ESPOSITO | MONDAY, AUGUST 30, 2010
[Blog] Happy to be a statistic
You can also subscribe to the blog to ensure you receive the latest posts. That’s quite the blog post! Glad you’re still alive to blog about it -even with an arm that was run over!! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Happy to be a statistic Written on August 30, 2010 by Espo in Life Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. Enjoy this post? Thanks for visiting!
TWIST IMAGE | THURSDAY, JUNE 13, 2013
[Blog] The New Face Of Content Marketing
He responds to almost all of the inputs he gets (from tweeting to leaving comments on blogs) and created a tiny tempest in a teapot last week by declaring that he plans on, "tripling down" on content - because doubling down doesn''t begin to describe how important he thinks it is," according to the Forbes article, Why Gary Vaynerchuk''s New Social Media Strategy Should Change The Way You Do Business. 'How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. if you''re lucky). brand.
ARI HERZOG | TUESDAY, NOVEMBER 1, 2011
[Blog] Looking Back at 6 Months of Tweeting
Sometimes I turn an inspiring tweet into a fuller blog post. The 440 people and organizations I am following on Twitter today is progressively growing. Check my Twitter profile tomorrow and the number will likely be increased. My tweeting is changing. With more people and their updates appearing in my news feed, I tend to click the “reply” button more frequently and press the “retweet” button more often to share noteworthy thoughts and links with my online community. But I wasn’t as active in recent months as I am today. It got boring. sought diversity.
PROBLOGGER | FRIDAY, JUNE 21, 2013
[Blog] Blogger to Watch: Torre de Roche talks about her journey to big publishing deal
was impressed with her self-published memoir and her creative approach to blogging. recommend you check out the blog posts I’ve linked to; her story is really compelling. Before I sold the book to publishers, I learned through my research that agents and publishers look for authors with platforms, like popular blogs. So I began brainstorming blog ideas that would: (a) Fit with the theme of the book, (b) Inspire, or offer the reader take-home value, and, (c) Align with my voice and my self-deprecating sense of humour. Read: The Trouble With Blogging.
SOCIALNOMICS | TUESDAY, JANUARY 14, 2014
[Blog] The Ugly Truths About Social Media
You have to get involved not only in posting good contents in your blog but you also need to get engaged in social communities and be interested to other things that can attract more new clients. 'In our technological advanced society, social media has changed how people do business online. It offers so many opportunities that sometimes people overlook its flaws and forget its limitations. Yes, social media is a powerful tool to market a brand and this is a fact. But behind those beautiful truths about the power of social media, there are ugly truths behind it. Social media is free .
KIKOLANI | WEDNESDAY, JUNE 12, 2013
[Blog] How to Price Your Services and Earn What You’re Worth
If you choose not to pay but love the book, consider sharing it with other freelancers, consultants, and people who struggle with pricing in their business by writing a review on your blog or sharing it on Twitter, Facebook, etc. 'Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? Busines
GEOFF LIVINGSTON | THURSDAY, JULY 22, 2010
[Blog] Scale or Say No
We have blogged, checked-in, and tweeted ourselves into this position, one we wanted from the outset. Book smarts will only get you so far, much less a blog post. In addition, I remain committed to blog four or five times a week. There’s a growing symphony of voices from our more well known friends that publicly demands cash for time, whether that be for a call, a lunch or a day. The underlying tone of these statements is anger towards frequent requests for time from their communities. But in reality, this problem should not be pushed back onto the community.
SOCIAL MEDIA STRATEGERY | MONDAY, MAY 24, 2010
[Blog] Will I See You at the Gov 2.0 Expo?
APAN has file sharing applications, wikis, blogs and calendaring tools to coordinate schedules. If you’re interested in learning more about APAN, talk to Walton Smith at the Expo or learn more on Bill Ives’ blog here. Users can connect with other first responders, create and join communities, create, share and edit documents, blogs, and discussions. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 web20 wiki Have This Blog Sent to Your Email! Government 2.0 The U.S. The Whole.
BARE FEET STUDIOS | MONDAY, JANUARY 4, 2010
[Blog] Social Media Club Hawaii Celebrates Ma Ka Hana Ka ?Ike
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , HowTo , News , Social Media > Social Media Club Hawaii Celebrates Ma Ka Hana Ka ʻIke Social Media Club Hawaii Celebrates Ma Ka Hana Ka ʻIke by Roxanne Darling on January 4, 2010 About a year ago I founded the Hawaii Chapter of the Social Media Club. One of the first goals we had was to get the word out in the community about our organization.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 19, 2013
[Blog] How to Outsource Your Way to Better Content
If you’re on this blog reading this post, that means you are in all likelihood a content creator or marketer, or a social media strategist/director. Determine the outside source that can give you the necessary knowledge to improve your skill set in that particular area—it might be a consultant, a webinar, a book, a series of blog posts, etc. He blogs on entrepreneurship, personal growth, and more at TheRobertD.com. I was going to bed crying and waking up vomiting. was putting in 80-hour week after 80-hour week and still not getting it all done. Start thinking differently.
SPIN SUCKS | THURSDAY, JULY 15, 2010
[Blog] Brainstorming: “Yes, and” Like an Improviser | Spin Sucks
17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. So accepting, in fact, that you’re able to embrace and extend your partner’s ideas as if they were your own. Someone on stage just called you “Grandpa”? Accept and further that. Yes, you are their Grandpa. Congratulations! You’re improvising. Be patient. Leave a comment!
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 3, 2013
[Blog] 5 Marketing Tips for Your Career
If you want to start a blog, make sure that you are posting consistently. You can follow thought leaders on LinkedIn, subscribe to their blogs, and read their books. 'Image via BigStockPhoto.com. Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out there, no one will do it for you and you will miss opportunities.
SOSHABLE | WEDNESDAY, SEPTEMBER 26, 2012
[Blog] Myspace Trying To Make A Comeback!
Original article about the new Myspace posted on Wikimotive’s blog under the title Myspace Has a New Look! Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now. What about Myspace? Well, it turns out sexy isn’t the only thing Justin Timberlake is bringing back. This does two things exceptionally well. Will anyone care?
GAURAVONOMICS | SATURDAY, MARCH 5, 2011
[Blog] Marketers as Movement-Makers
In fact, we don’t consume popular culture anymore, we co-create it, by deconstructing plot twists in elaborate blog posts, by contributing to extensive fan wikis that delve into the motivations of each character, by documenting 500 page game walk-throughs, and by creating our own parallel narrative in virtual worlds and alternative reality games built around films and TV shows. Here’s a narrative I am trying to develop: 1. From Moments to Movements. No Trust, No Relevance, No Logo. In the last year, I have done 30+ workshops with. Social Messages, Not Social Media.
PROBLOGGER | SUNDAY, JUNE 8, 2014
[Blog] Theme Week Roundup: Which Tip Will You Put into Practise?
There are plenty of things you can do to keep your post current on social media, ensuring it is optimised for SEO, how to repurpose it for different channels, how to keep readers on your blog once your post is published, and how to extend your ideas for the future. Publish Your Blog Post Without SEO, and 1000s of Readers Will Be Forever Lost: Rand Fishkin reminded us all that content can stay current after its inital social media push by optimizing it for search. Originally at: Blog Tips at ProBlogger. Which tip resonated with you? We’d love to hear your thoughts!
BILL HARTZER | TUESDAY, SEPTEMBER 15, 2009
[Blog] comScore Says Google Leads Internet in Brazil and India
It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 Blogs Blogger 1 43.7% -- - - Multimedia YouTube 1 91.6% - - - Email Gmail 2 9.7% -- --. India -- Search* Google Sites 1 88.4% - Social Networking Orkut 1 68.2% -- -- - Maps Google Maps 1 63.9% - -- - Photos Picasa Network 1 16.2% -- - Blogs Blogger 1 47.6% -- - - Multimedia YouTube 1 82.8% - - - Email Gmail 2 46.8% -- -- -. comScore, Inc. NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India.
ONLINE COMMUNITY STRATEGIST | SUNDAY, MARCH 9, 2014
[Blog] Respond like the whole world is watching
didn’t bash the woman but I did indicate in my reply that I was going to remove the blog from the homepage immediately, investigate further and remove her from the community completely if she was running a scam. Well, the member who emailed me posted my entire response in a blog warning the community to be leery about the woman in question. 'In the world of social communications, some things just never change. Below is a post from March 2009, and I am sharing it verbatim because it still rings true today. Do I want the whole world to see this? How you might ask? news and updates
WRITTENT BLOG | FRIDAY, FEBRUARY 1, 2013
[Blog] The Hottest Marketing News of the Week
Greetings to everyone, and we are all stiff and ready to share some of the good blog posts and articles that we’ve come across this week. Surely, that’s not all the news but probably a good hunk of information you could use or at least have fun reading. How to Know if You’re Entering a [.]. Marketing News
GEOFF LIVINGSTON | THURSDAY, AUGUST 26, 2010
[Blog] Thank You, #CitizenGulf
know of at least 60 blog posts written about the Day of Action. Eric Johnson at El Studio deserves a huge thanks for designing our Posterous blog , and for his work migrating the site. Yesterday’s national day of CitizenGulf events ranged from the first Social Media Club event in Fredericksburg, VA to a big get together in Honolulu, Hawaii. With tickets starting at $10 a pop, it looks like 400 people came together and raised roughly $10,000 (preliminary estimate) benefiting at least eight children of fishing families in Catholic Charities of New Orleans After School Program.
TWIST IMAGE | FRIDAY, AUGUST 24, 2012
[Blog] Is The Next New Digital Thing Something Physical?
was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad. Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. It was all about a new game/toy/app from Mattel called, Apptivity. For about twenty bucks you get two toys (in this case, one is Batman and the other one is his flying machine from The Dark Knight Rises movie) and the downloadable app/game. The toys can glide over the iPad screen without doing any damage. Souvenirs, novelties, party tricks. But, we still like things.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 11, 2010
[Blog] It’s More About the Social Than It Is About the Media
When you consider the amount of time we spend tweeting, updating status, checking in, watching YouTube videos, reading blogs, reviewing on Yelp and all the rest, the natural question (and one that will asked by interplanetary visitors, ultimately) becomes “Don’t we have anything better to do? Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? That’s the most important “logy.
TWIST IMAGE | TUESDAY, OCTOBER 23, 2012
[Blog] The Lance Armstrong Effect
micro blogging. Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event. " The silence online is deafening. He hasn't sent out a message since October 12th. Be open.
TWIST IMAGE | SATURDAY, JANUARY 8, 2011
[Blog] The Question Of Quora
It's also a place that is not limited to 140 characters or being mixed in with a personal profile page or a Blog that sits within a walled garden. When someone asks, "what's the next Twitter ?" " more often than not, there is not a response. Over the past few years the answer has been, " Foursquare , Gowalla or Groupon " until recently. Over the past little while, a new online platform has been gaining ground, momentum and attention. It's called Quora. At it's core, Quora is a question and answer service. Anyone can post a question and anyone can answer it.
FEVER BEE | TUESDAY, AUGUST 21, 2012
[Blog] Designing The Perfect Newcomer To Regular Journey
Identify people that have taken actions in the past ( such as blogging, tweeting, participating in comments of blogs, linkedin, facebook groups ) that have shown they have an above level of interest in the topic. Perhaps the biggest benefit of using your own platform is you get to control the journey from newcomer to regular participant. Facebook, Twitter, white-label software, and even many enterprise platforms don't let you do this. We've covered this before , but let's try to present it as the 'ideal' journey for a newcomer. --.
CONVINCE & CONVERT | THURSDAY, DECEMBER 26, 2013
[Blog] Is Twitter Crossing the Line Between Useful and Creepy
Image via Wall Street Journal blog. 'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This a Feature or a Freak-Out? Note that users can opt-out of this feature (which is still in the testing phase), the same way that Twitter members can choose to not pass geographic data along with their tweets. But is Nearby a plus or a minus? see two scenarios where Twitter Nearby could be useful. Or maybe I’m just a bad friend. It will.
PROBLOGGER | THURSDAY, FEBRUARY 17, 2011
[Blog] The 8 Most Greatest Tips to Write Unstoppably Killer Headlines Guide Ever
Nearly a year and a half into making small strides in one of the smallest niches on the Internet—the MILblog (military blog) community—our traffic started going up. We fight each other to write gripping, sticky headlines, clawing over one another with more outlandish declarations of greatness like, “The 10 Tips To Guarantee Blogging Success” or “How to Make A Billion Dollars Blogging, Today!” So when we started blogging, we wanted to avoid misleading headlines, writing only straight-forward, descriptive titles. Post from: ProBlogger Blog Tips. Double what!?
CONVINCE & CONVERT | WEDNESDAY, AUGUST 8, 2012
[Blog] KLM’s Social Flight of Fancy
We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. The blog post series itself is an amazing read and follows a similar storyline that resonates with many in the industry. Read all about their detailed social strategy in parts 1 (history), 2 (the operations, Social Media Hub), 3 (campaigns) and 4 (strategy) on their blog. It’s a common refrain. For example, take their Meet & Seat campaign.
NOWSOURCING | TUESDAY, AUGUST 26, 2008
[Blog] Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
The research I did on viral content sharing shows that frequent users of social web technologies like Twitter, blogs, and social news and networking sites tend to share online content with more people, more often than those that do not. The same applies to those who read blogs, and use Twitter. An interesting detail of this data is that while frequent users of Facebook and web forums share content with more people and more often in some aspects, generally they’re not as virulent as the users of less-mainstream technologies (with the exception of blog readers).
SOCIAL WAYNE | FRIDAY, AUGUST 20, 2010
[Blog] 7 Location Based Apps for Finding Local Businesses – Guest Post by James Adams
Guest Post from August 16th by: James Adams is a tech analyst who works at an ink supplies store based in England where he covers the latest news in tech, writes reviews of items such as the Epson T0715 and, when he finds the time, posts about design and the media on their blog. James Adams is a tech analyst who works at an ink supplies store based in England where he covers the latest news in tech, writes reviews of items such as the Epson T0715 and, when he finds the time, posts about design and the media on their blog. Foursquare [iPhone, Android, Blackberry, Palm.
CONVINCE & CONVERT | FRIDAY, APRIL 25, 2014
[Blog] How to Create a Thriving B2B Advocacy Community
This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. “We brief them before all of our product releases and we’d like them to blog and talk about the products as well.” 'Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. ” Nick’s grandmother doesn’t want to be left out.
JACOB MORGAN | MONDAY, JUNE 14, 2010
[Blog] Introducing the New Chess Media Group!
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! If you recall, our previous site looked pretty much like a blog. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, If you enjoy traveling be sure to check out Jacobs travel blog. So what does this site new mean? Making E2.0
WEB METRICS GURU | TUESDAY, OCTOBER 26, 2010
[Blog] SEO enablement for Ajax websites and Social Media Monitoring
I tend to find interesting angles for things that I read and more and more, things I’m going to write about in my book ( I’ll have a website/blog up for the social media analytics book shortly where readers can give me feedback on ideas I’m developing to write about ). With that in mind I read a post yesterday on How To: Allow Google to Crawl your AJAX Content in JaTin’s blog that perked my interest because Google had actually solved the problem for content developers but most people probably aren’t even aware of it. escaped_fragment=seattle/hotels.
VIPER CHILL | MONDAY, JUNE 13, 2011
[Blog] Announcement: The Most Requested ViperChill Feature Yet
There are over 1,000 customers now for Cloud Blogging and Cloud Living combined which – besides being awesome – is a huge challenge as a one man operation when it comes to offering support. I’ll be deleting this post in a day or two as I just want to make a quick announcement. literally reply to hundreds of emails every week, as do the two people who are helping me with support, but we simply can’t keep going at the rate we are much longer. For that reason, I’ve created a support forum for all ViperChill products, which you can find over here. Thank you!
ARI HERZOG | TUESDAY, MAY 6, 2014
[Blog] Finding Order in Chaos: Month 5
Please sign up to receive blog posts by email. Related Stories Finding Order in Chaos: Month 2 Finding Order in Social Networking Chaos No More: Daily Blogging. 'April taught me to follow everyone on Twitter. No, that’s not fair. Jessica, Jonah, and their friends taught that lesson. Nevertheless, I am following more people and things (companies, landmarks, etc.) on Twitter today in May than I did in the past year. small percentage of those I follow are manually added to a list. have many private lists but here’s a public list of social builders , for instance.
SOSHABLE | SATURDAY, FEBRUARY 16, 2013
[Blog] Facebook Marketing Goals: The Safe Approach
You can post links to your blog, pictures from the office, industry news, congratulations to employees, customer testimonials, etc. Those who want to get a feel for your company will be able to find it in searches for your name on Google or Bing as well as by clicking on the link that you post on your website and blog. It’s an excellent approach if you have a matching blog with tips and best practices. Setting goals on Facebook is extremely important. If you don’t know where you want to go, you won’t be able to get there very easily. Goal: PR-Only.
MY CREATIVE TEAM THINKING | MONDAY, SEPTEMBER 14, 2009
[Blog] Social Media: A Tactic Seeking A Strategy
That finding is significant, because it shows the rapid speed with which social media, including social networks like Facebook, micro-blogging services such as Twitter, and other new and emerging formats connecting people to each other online have taken a precedent with both consumers and marketing and advertising industry professionals. Every time some new tool comes on the scene that possibly could be used in marketing or advertising, organizations jump on it with no forethought. The tactic du jour is social media. They want to be there because it is all the rage. Hello, people!
MY CREATIVE TEAM THINKING | WEDNESDAY, OCTOBER 21, 2009
[Blog] News Media: Your Slip Is Showing
The CopyWrite, Ink blog has a good overview. You’ve probably read about it by now - the hoax pulled on the media by a group posing to be from the US Chamber. And it was a hoax on the media, not on the US Chamber of Commerce, as Bloomberg characterized it. Says Bloomberg, The Yes Men, a New York group that pulls pranks on corporations, issued a fake press release and the text of a purported speech by Chamber President Thomas Donohue under the chamber’s letterhead yesterday, said Jacques Servin, a Yes Men member. No, this was a hoax on the media. Plain and simple.
BRASS TACK THINKING | MONDAY, NOVEMBER 8, 2010
[Blog] Judgment Day: Social Media and Your Front Lines
He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Today’s post is from our friend and frequent guest contributor Matt Ridings, Founder of MSR Consulting. He’s He’s a thought leader on integrating social media into the realm of business design and relationship marketing. Take a look at your front lines for a moment. Those initial contact points within your organization that create a first impression. An impression that will either give you an advantage, or that you must struggle to overcome. Actions Speak Loudly. Enter social media.
PROBLOGGER | FRIDAY, OCTOBER 19, 2012
[Blog] Highlights from ProBlogger Event 2012
started my keynote on Friday by telling the audience about my early experiences as a blogger – including the story of my now defunct printer blog (which I had no passion for… and as a result couldn’t sustain it)! think the attendees appreciated hearing from people at different levels of success in their blog. We also heard from bloggers who had enjoyed a lot of success within 2-3 years of starting their blog. Maybe people tweeted their own suggestions and followed up with blog posts: Bloggie Wednesdays: 50 Things I Learned At the Problogger Event.
ABSOLUTE PA | FRIDAY, MAY 3, 2013
[Blog] Bright Sparks list: Reality checks and sexy playthings
Having a steady flow of great blog articles to share with my peeps on Twitter and Facebook, plus keeping up with the latest goss in my field is a cornerstone of my online content plan. Inside is a secret stash of my favourite websites and blogs that I pour over weekly, and I share the best finds with my social media gang on Twitter and Facebook. If you were lucky enough to browse my Feedly, (you can but you’d have to pay me ) you would see Chris Brogan’s blog feed filed neatly in ‘Shareables’. So, what’s on my Bright Sparks list this month? Dig in… 1.
PROBLOGGER | MONDAY, MARCH 11, 2013
[Blog] 11 Tips to Breaking Bloggers Block Through Solving Reader Problems
Recently I was speaking with a blogger of a ‘ how to ‘ type blog who told me that he’d been struggling over the last few weeks with coming up with things to write about. It’s not rocket science but almost every time I sit down to write any blog post on my blogs I start off by identifying a problem that I or my readers have and then try to write a post that solves that problem. In my ‘ 31 Days to Build a Better Blog’ eBook Day 16 is all about solving a readers problem and in it I share 7 ways to identify these problems.
SOCIALNOMICS | FRIDAY, SEPTEMBER 6, 2013
[Blog] Employers Can Be More Social When Looking for Help
You can post the job opening to your Facebook, Twitter, LinkedIn and blog, have friends ‘share’ the posting to their social media sites to get your ad in front of even more potential candidates and even search for the candidate yourself on sites such as LinkedIn. 'Did you know that 92% of employers use social media to hire employees (according to a survey by Jobvite ? The most popular social media tool is Facebook, followed by Twitter as a close second. Using social media to look for qualified candidates is quick, easy and almost always free. Why social media? Photo credit: luc.edu.
SOCIALNOMICS | WEDNESDAY, AUGUST 21, 2013
[Blog] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
bad review, critical blog post, unflattering link or an out of control rant from an ex-employee which shows on the first page of Google search results can have devastating effects for a business, as this can cause click-through rates to plummet and business sales to drop and can often affect search results for years to come. 'Reputation management is a hot topic at the moment as recent articles covered by the Guardian and the Telegraph highlight the importance of controlling business and individual’s online reputation. Digital Footprint Google Search Engine Online Reputation Managemen
SOCIALNOMICS | TUESDAY, JANUARY 8, 2013
[Blog] Is Your Online Reputation Getting Too Social?
In order to do this, make sure you are pumping out plenty of good content in the form of blog postings, customer testimonials, images and videos, press releases and more. As you cross things off your calendar in 2013 that concern your small business, where does making sure your online reputation is secure rank? Unfortunately, too many small business heads don’t take the time to Google their individual and company names, leaving things to chance as to whether there is negative information floating around on the Internet about them. Several of the recommended steps include: 1.
GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
[Blog] Social Media Programs: The Sweet Spot Between Strategic Planning.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « A Simple Framework to Measure the Effectiveness of Social Media Programs MS&LGroup’s Webster Lewin on Real-Time Engagement and Mobile Marketing » Social Media Programs: The Sweet Spot Between Strategic Planning and Tactical Implementation Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think?
ENGAGE | WEDNESDAY, OCTOBER 16, 2013
[Blog] 6 Ways to Interview Like a Champ
If you create content for a living—whether you’re writing short blog posts, interviewing for video or crafting longform narratives—you have to know how to talk to people. 'Without people willing to share their stories, there would be no storytelling. Compelling stories start with open, honest interviews. More important, you have to know how to get them to talk to you. m not claiming to be Jon Stewart or Charlie Rose, but I’ve interviewed enough people over the years that I’ve lost count. Here are a few tricks I’ve learned along the way. Introduce yourself. Talk small. Do your homework.
ENGAGE | TUESDAY, NOVEMBER 22, 2011
[Blog] A Magazine is Not a Broken iPad (No Matter What Your Baby Says)
But what my son does beyond print—skating chats, watching streaming video of Cali skaters and checking out related photo blogs on his smart phone—is what makes him a typical media consumer, circa 2015. H omer Simpson understands children. Well, his children. All right, maybe just Maggie because she rarely speaks. But he knows enough about the relative predictability of kids to have once uttered, “You couldn’t fool your mother on the foolingest day of your life if you had an electrified fooling machine.” Bravo, Homer. The images don’t move! Swiping only produces a crumpled page! Amazing!
TWIST IMAGE | TUESDAY, APRIL 17, 2012
[Blog] Learning About Creativity
Freedom Is Blogging In Your Underwear - Hugh MacLeod. I'm sure there is some kind of link between the freedom of blogging in your underwear and doing the work that really matters in your life. freedom is blogging in your underwear. There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. consider myself a creative-type, but I'm often fascinated with both where ideas comes from and if there's anything I can do to help myself come up with even bigger ideas. arianna huffington.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 1, 2010
[Blog] “Social Business” Can’t Replace Product Marketing Skills
At the behest of the queen of successful blogging Liz Strauss , this write-up discusses core business skills — specifically those of product marketing — and how they cannot be replaced with social media savoir faire. Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media articles, the real takeaway was social media doesn’t replace business skills. Perhaps a recent example can illustrate the point.
STAY N' ALIVE | WEDNESDAY, DECEMBER 18, 2013
[Blog] Bitcoin Use-cases: Turning Bitcoin, Cryptocurrency, and the Blockchain into a Fully Functional Peer-to-Peer Internet
Businesses will need to start preparing for this in order to adapt to this new model - I''m actually seeing some of the smart ones do this now, which I''ll talk about later on this blog. 'A lot of non-Bitcoin investors and people with little knowledge of Bitcoin are freaking out right now about the fall of Bitcoin''s value in the last 24 hours due to China forbidding deposits into their main Bitcoin exchange. I''m actually kind of excited about it, because I think of Bitcoin as more a protocol than I do a currency. This means it has long-term sustainability. Let me explain.
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012
[Blog] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
post originally published on the Monetate blog ). Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver (according to a Shareaholic study ). Passion Pit.
FEVER BEE | WEDNESDAY, FEBRUARY 1, 2012
[Blog] How To Build An Online Community: The Ultimate List Of Resources (2012)
Blogs. This is a collection of my favourite and most popular posts from the last five years. It should give you a great overview about both the strategy and the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities. Building An Online Community: How You Start With 0 Members. How Do You Build An Online Community? Contrary Truths About Online Communities. Don’t Start A Community For Any Of These Reasons. Basics Community Building Principles. What Is An Online Community?
LOUIS GRAY | SUNDAY, DECEMBER 5, 2010
[Blog] Real Valley Stories: My First Interview for My First Job
Editor's Note: Very often, I think much of the personal history that used to consume much of blogging is being lost with less personal updates on companies and trends. am hoping to launch and sustain a regular series called "Real Valley Stories" that discusses my own experiences with work, social and business. This is the first. Your feedback is absolutely appreciated. At the time, I didn't know what direction my career would take - though I had some good ideas. It being 1998, with the dotcom boom accelerating, that's what gained traction. His ominous answer, "Are you walking or driving?"
TWIST IMAGE | MONDAY, DECEMBER 26, 2011
[Blog] The Paradox Of Leadership
In that last Blog post, Craig Peters ends his thoughts with, "My advice: Calm down. When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? It's also easy to be an armchair quarterback. Chris Brogan just launched his latest business book, Google+ For Business - How Google's Social Network Changes Everything. Let the slightly significant something be absorbed by both the marketplace and the marketplace of ideas.
SOSHABLE | FRIDAY, JUNE 29, 2012
[Blog] Top 7 SEO Tips for Small Businesses
You can include weekly blogs and community activities which can help you keep the audience engaged on your site. Starting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. Also, it is very common to find poorly managed SEO (Search Engine Optimization) campaigns in small businesses. However business owners should also keep these things in mind for their SEO campaigns. Know your audience. The right keywords.
SOSHABLE | FRIDAY, DECEMBER 16, 2011
[Blog] Twitter: The New Résumé
Bundy’s micro-blog expertise recently presented the graduate student with new and exciting way to share news. Former Student Government President at the College of Charleston Ross Kressel faced criticism from several blogs and news organizations after his inappropriate tweets surfaced from the account @CofCPolitico. A graduate student at the College of Charleston with a Bachelor of Arts degree in Public Relations from the University of South Carolina was denied a social media internship with Rawle Murdy, a marketing communications firm in downtown Charleston. You do.”.
SPIN SUCKS | THURSDAY, SEPTEMBER 30, 2010
[Blog] Five Ways to Rule the World
His unique lens on the world regularly inspires the work that she does at her blog, Escaping Mediocrity. Guest post by The Young Turk. Additional editing and amplification by his mom, Sarah Robinson. note from the author’s mother: My son, The Young Turk, is all about ruling the world. It is one of the many reasons Gini Dietrich thinks he is awesome. So when we were asked to write a guest post for Spin Sucks, I asked the YT for the top five strategies he would share with those who also aspire to world domination. Sarah Robinson, otherwise known as The Young Turk’s Mom. Or three.
SPIN SUCKS | TUESDAY, SEPTEMBER 21, 2010
[Blog] Laughing to the Bank: Stand-Up Comedy Helps Win More Clients
He can also be found blogging at www.RepManBlog.com and performing professionally as a comedian at the New York Comedy Club. Guest post by Steve Cody , co-founder and managing partner of Peppercom. This may sound crazy, but stand-up comedy has helped win more clients for my business. Humor is a powerful differentiator in life. Think about it. You choose your friends, business “buddies,” and significant other based upon how much you like them. stumbled across this revelation five years ago while suffering through an endless PR industry awards dinner. How cool, I thought. That’s no joke.
TWIST IMAGE | TUESDAY, APRIL 2, 2013
[Blog] Do Robots Make Better Marketers Than Humans?
" Through blogs, podcasts, Twitter , Facebook, YouTube , Pinterest and whatever channel you care to think of, brands could connect with consumers and engage them in these conversations and meaningful relationships. On the other side, we have content marketing and native advertising, which is driven by content, sharing, the social channels and more to create a reaction that would be similar to a blog post or a YouTube video going viral. It turns out that human beings are making advertising more complicated than ever before. It isn't. Google is not alone. or even a human being.
PROBLOGGER | FRIDAY, NOVEMBER 26, 2010
[Blog] Inspiration vs. Obligation: the Great Creativity Debate
Should you force yourself at your blogging, even when you don’t feel the inspiration, or wait patiently for the muse to visit, hopefully before you lose your readers through neglect? After all, blogging is about content, right? As you’re beginning, and getting a feel for either blogging itself, or your topic in particular, you might do well to try to write multiple posts at those times when inspiration strikes. This approach really comes into its own as your blog becomes a longer term project. Post from: ProBlogger Blog Tips. Well, which is it?
DREW'S MARKETING MINUTE | MONDAY, JUNE 6, 2011
[Blog] Do you have a crisis communications plan?
Be prepared: In today’s 24/7 world with continuous news channels, blogs, Twitter and other on demand media sources – you can’t afford not to be ready long before disaster strikes. …You need a crisis communications plan. If you own your business, you probably have all kinds of insurance. You’ve protected your building, your equipment and depending on your field, you might have errors and omissions, liability or other insurances as well. But 95% of you are missing one of the most vital insurances of all. This safety net could literally prevent the ruin of your organization.
DREW'S MARKETING MINUTE | THURSDAY, DECEMBER 2, 2010
[Blog] 2011 trends (part 1 of 4)
Rather than try and shove all 11 into a single blog post, I'm going to break them up into bite-sized posts and dig in that way over the next few days. Our friends at trendwatching.com spend all day, every day, tracking, watching and anticipating trends that will impact us as consumers, as business leaders/owners and certainly as marketing professionals. They just released their top 11 consumer trends for 2011. Easier to digest! I've added a question or two after each trend -- to get you thinking about how you could capitalize on it. 2. 3. Trends
PROBLOGGER | WEDNESDAY, JUNE 25, 2014
[Blog] How to Plan an Editorial Calendar: Webinar
Originally at: Blog Tips at ProBlogger. 'Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of? In this webinar (available in full on ProBlogger.com ), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting. You don’t want to miss it! How to Plan an Editorial Calendar: Webinar.
DANNY BROWN | TUESDAY, JULY 20, 2010
[Blog] Why I'm Loving BlogOnCloud9 - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving BlogOnCloud9 July 20, 2010 22 voices share yours! One of the blogs I read a lot is that of Mark Jaquith, and he had a post about WordPress and how certain hosts weren’t really set up for it (and I’m not saying this is the case with Hostgator, just to be clear). One-to-one support and forum support for all WordPress questions (not just your blog). Step up the search for a new web host. Cheers! John New!
CONVINCE & CONVERT | WEDNESDAY, MAY 25, 2011
[Blog] Value + Offer: The 3 Levels of Blended Content
He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Example: In a blog post by an accounting firm entitled “5 Steps To Reducing IRS Audit Risk the offer in the article might read: “In the ‘Legal Loopholes In The Federal Tax System’ free report that we provide to our email community we cover these steps in more depth. Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Consider American Idol.
CONVINCE & CONVERT | SUNDAY, APRIL 29, 2012
[Blog] How to Fight For More Social Media Resources In Your Company
report that shows number of blog comments. Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. Social media and content marketing are not inexpensive, they’re just different expensive.
LOUIS GRAY | TUESDAY, AUGUST 30, 2011
[Blog] Path.To Debuts for Meaningful Career Endorsements
hopes that its endorsement structure and leaderboards will surface the best and most qualified people at every skill, from product management to blogging. Like Zerply, Path.to starts with the new user pulling in their data from an previously-created profile elsewhere on the Web, and then prompts you to fill out the missing gaps in your profile to better tell the story in the way that you want it to be told, with as much information or as little as you like. Rather than simply listing the places you've worked and the titles you've held at various points in your career, Path.to My Path.To
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 26, 2011
[Blog] Optimizing Twitter For Paper.li
today you send out a tweet that includes a teaser line containing a specific keyword phrase and a link to a blog post at Small Business Mavericks. And here’s a hint: They don’t even have to be on your blog! Have you heard of Paper.li ? It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news one prints isn’t original content. Despite that weakness, however, it’s becoming very popular. What Paper.li It works something like this. At 8:00 a.m. At 9:00 a.m. today a specific Paper.li Paper.li
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 10, 2011
[Blog] 5 Immediate Ways To Improve Your SEO
About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website. This involves adding an XML Sitemap to your site, allowing your website to be more crawlable. Tailor Your Title/Meta Tags – If all of your Title and Meta tags are the same, then you’ve lost the SEO war. Tailor the tags on every page. Are you using title attributes?
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 11, 2011
[Blog] Small Business Marketing For $600/Year
About Us What’s a Maverick? Most of the tips are right on target. Unfortunately, I can’t vouch for all of the resources recommended or I might be more bold than that. The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial. We covered most aspects of getting started and ongoing tracking here, with a total 12/mo cost of less than $600! Don’t be snookered.
SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 15, 2011
[Blog] Facebook Changes Page Layout Features | Small Business Mavericks
About Us What’s a Maverick? Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. The downside is it will likely lead to more page spam, but that downside notwithstanding, the positives are a lot better. You had to actively promote those pages.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 28, 2011
[Blog] Is 'Like' The New Share?
About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what? Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. When users Liked your content all that happened was a link to your article appeared on their Facebook walls, but those links often got lost in the shuffle. This can only grow in number.
SMALL BUSINESS MAVERICKS | SUNDAY, MARCH 13, 2011
[Blog] The New Gamer, Women 25-44 | Small Business Mavericks
About Us What’s a Maverick? » The New Gamer, Women 25-44 Do you have a 40-year-old mom? Are you a 40-year-old mom? If so, you’re the new gamer according to this article by WebProNews. Social gaming is all the rage and it isn’t teenage boys that are playing. It’s their mothers. So why should you care? Well, unless you’re one of them, you might want to figure out how to use Zynga games to market to them. Last year, it was Farmville. This year, evidently, it is Cityville. Take a play out of the playbook of Bing, the search engine. 55% overall are women. Are you savvy?
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 19, 2011
[Blog] Get Your Own YouTube Channel | Small Business Mavericks
About Us What’s a Maverick? Are You Getting Bad Real Estate SEO Advice? » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. Really. I’m not making it up. And what makes YouTube such a powerful marketing tool is that you can virtually have your own YouTube channel, sort of like your own TV channel – except, it’s free. All you have to do is set up a YouTube account and start producing and uploading videos. OK, it’s a little more complicated than that. Some channels have thousands of viewers every day.
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 22, 2011
[Blog] Q&A Sites And Competitive Intelligence | Small Business Mavericks
About Us What’s a Maverick? How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. But I haven’t discussed them in relation to using them for competitive research. They are actually quite valuable for that type of information gathering. If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 25, 2011
[Blog] Facebook Is Entering The Q&A Market | Small Business Mavericks
About Us What’s a Maverick? Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. People would update their status with a question, and their friends would answer in the comments. We saw this and began thinking about how we could make this interaction more useful. Let’s see if I’ve got this. Brilliant! Is that a benefit?
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 29, 2011
[Blog] Can You Be Too Personal?
About Us What’s a Maverick? Current Internet Marketing Trends With Staying Power » Can You Be Too Personal? Online marketers have been saying for a long time that if you include personal messages in your social media, then you’ll be received a lot better by your audience. In other words, don’t be such a fuddy duddy. Business isn’t all ones and zeros. All you have to do to prove this point is to try it. Post a few personal messages for your Twitter and Facebook followers and see what happens. But, be careful. You can go too far. After all, it’s still business.
SMALL BUSINESS MAVERICKS | SATURDAY, APRIL 2, 2011
[Blog] The Human Side Of Local Search
About Us What’s a Maverick? » The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. His premise is interesting and it leaves me wondering. He says that Bing can lead in local search by being the “anti-Google. I was particularly struck by this paragraph: So spend the money you have wisely by investing in the human side of the Internet. Hire people to be city managers. Let them earn the right to hire more sales people and be entrepreneurial in their market but with the backing of a Goliath like Microsoft.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 8, 2011
[Blog] Should You Use A Ghost Twitterer?
About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). Here are some things to think about: Would your audience be terribly upset if they found out that you were using a ghost Twitterer? Do you have a strategy?
SMALL BUSINESS MAVERICKS | FRIDAY, MAY 6, 2011
[Blog] Time To Measure Page Load Speed | Small Business Mavericks
About Us What’s a Maverick? It is almost near consensus that Google finds page load speed important. recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. If so, figure out a way to speed up your website’s load time. Does geography play a role in load time?
WEBBIQUITY SMM | MONDAY, AUGUST 1, 2011
[Blog] Business Lessons from the Woodtick Theater
That depends on the type of business you’ve got, but a few tactics include producing an email newsletter that’s worthy of forwarding, including social sharing buttons on your blog and website, being active in social media, having a presence on review sites like Yelp (if applicable), or even developing a formal referral program with discounts or other incentives. A few weeks back, I had a chance to get away for a few days “up nort as Minnesotans say, for some fishing and relaxing with the family. It’s always been profitable. So how do they do it?
SOCIALFISH | MONDAY, NOVEMBER 29, 2010
[Blog] 125 Fearless Female Bloggers
I am totally psyched to have made Kikolani.com’s list of Women in Blogging: 125 Fearless Female Bloggers. Thank you to Kristi Hines for including me among so many interesting women! know a lot of “fearless female bloggers in our association industry too – smart women like Shannon Otto , Shelly Alcorn , Deirdre Reid , Maggie McGary , Kiki l’Italien , Peggy Hoffman , Elizabeth Engel , Leslie White , Stefanie Reeves , Ellen Behrens , Lynn Morton , Cynthia D’Amour , my awesome SocialFish partner Lindy Dreyer , and more. Who would you add to this list?
ACIDLABS | THURSDAY, DECEMBER 10, 2009
[Blog] Much promise, many miles to travel — my thoughts on the Government.
It’s also more than a touch humorous that the report from Australia’s leading financial newspaper, the Australian Financial Review , had to be copy-pasted into a post at the Taskforce blog because of the AFR’s ridiculous and reader-unfriendly paywall. Reply Peter Timmins December 11, 2009 at 11:40 am If you haven’t seen it my blog [link] has plenty about FOI reform and related issues. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration.