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    [Blog] How Municipal Websites Can Engage You
    The past three years have witnessed unprecedented Internet actions from the White House on their blog and across social media. Then, come back, subscribe to my blog , and you can anticipate receiving posts in the near future about municipal website reform. When he's not blogging, Ari helps brands improve their digital media marketing. If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform.
    [Blog] The New World of Member Engagement – Webinar Series
    She is also the founder of renowned local blog, “The DC Concierge,” which she authored from 2006-2010. Peggy blogs at and you can catch up with her on Twitter @peggyhoffman or on LinkedIn and Facebook. She blogs on the Association Subculture Blog because her cat is a bad listener. prolific writer, Tony authors the Membership Marketing Blog and is a frequent contributor to marketing publications including Associations Now magazine, Membership Developments, and the Chicago Forum. What Does Member Engagement Mean to You? Peggy M. world.
    [Blog] How To Optimize Local Content
    Finally, start a blog. With a blog, you can create unique content that addresses the need for each location you serve. Local SEO is a growing opportunity for many businesses, especially if you serve multiple cities or geographic locations with the same service. So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. Online marketers have to come up with alternative ways to reach each city they serve.
    [Blog] Birth of the Chief Marketing Technology Officer
    Not long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form! Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital Marketing
    [Blog] My 5 Favourite Blog Posts From The Last Week
    Here are five of my favourite blog posts from the last week, enjoy! If you haven’t already noticed the signs that you are addicted to social media, this blog post may help you out a little bit. See what happened to some of the athletes because of social media in this blog post. This blog post goes into how the ‘like’ button effects the web, and how politicians should beware! It’s that time of the week again! Do your friends ever tell you that you spend too much time on Facebook or Twitter? 10 Signs You Are Addicted To Social Media (Jeff Bullas).
    [Blog] #SocialGoesLocal: The Story So Far…
    Social media has definitely brought my blog and podcast to a wider audience.  I have considerably more readers and listeners in America and in New Zealand”. 2102 has been a great year for local businesses expanding their networks and customer bases using social media. Here we look back over our Social Goes Local Interviews with assorted business from the Channel Islands and aggregated their best tips and advice to help you reap the rewards that social media has to offer, just as they have! think that’s fantastic! For any business that’s got to be invaluable!” ( iMake ). today
    [Blog] Get Your Content to Cut Through the Clutter
    Blog Blogging Content Marketing Writing blog writing content creation content marketing“It seems like nobody truly pays attention to the actual content of their social media, so how can it be used effectively if everyone is using it this way? It seems like the actual content is ignored.” ” I was guest speaking to a business class at the University of Nevada Reno, thanks to the miracle of Skype, about Kyle Lacy’s and my Branding Yourself book, talking about social media marketing and personal branding. Take THAT, Los Angeles Dodgers!
    [Blog] Another Nail in the Coffin of Big Journalism
    After the article was published, questions were raised by the blog IvyGate about the identities of six Cornell students quoted in the article or shown in an accompanying photo. For College Students, Social Media Tops the Bar Scene – Editors’ Note: September 28, 2012. An article on Thursday described the effect of social media use on the bar scene in several college towns, including the area around Cornell. The Times should have worked to verify the students’ identities independently before quoting or picturing them for the article.
    [Blog] Replacing Traditional B2B Publishers
    Trade magazines have had problems with being current already and industry professionals long ago found themselves telling audiences: If you want my best content, go to my blog. Great statement by Douglas Hebbard: What the U.S. B2B industry may need is a purely digital start-up that will apply the same pressure to build apps as VerticalNet did to pressure B2Bs to first launch websites. We believe that Aggregage is among several players that are going to put that pressure on traditional B2B Publishers. Curation
    [Blog] Don’t Leave Your Marketing Campaign Stranded In Space
    On August 6th, the entire nerdy world watched and waited for confirmation … Continue reading → Marketing Strategies and Tactics Advertising Analytics Best Practices Blogging Branding Content Engagement Marketing Metrics Research ROI Social Media StrategyUnless you’ve been living under a rock, you know that early last week the Curiosity rover successfully landed on Mars after more than eight months traveling through space.
    [Blog] How To Use Blog Links For Reader Benefit
    When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post. You don’t need each type in every blog post, but you should have at least one of these types of links in most of your blog posts. Blogging for Small Business blogging internal links links SEOThere are different types of links.
    [Blog] This Week in Infographics: Losing Green and Saving Green
    Blog FeaturedThis week we start off by taking a look at nine musicians who lost it all. When you think of celebrities you usually think of money, lots of it. However, just like us normal folk, celebs aren’t always smart with their money. And sometimes an ex-wife or not paying taxes can really take a chunk out of their hard earned millions. This infographic highlights the bankruptcy stories of nine famous musicians. Next up, we take a look at a comparison of a green lifestyle and a typical one. Lastly, we venture into the cloud. Courtesy of Veracode.
    [Blog] 4 Unconventional Google Keyword Research Tools
    These 4 unconventional keyword research tools will help you find more and better content ideas for your website, blog, and articles. Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. encourage you to use them. Free to use, you can see how important keywords have trended over time. Use them.
    [Blog] Decipus [comic]
    Blog decipus octopus office productivity rage rage comicIt’s a common misconception that octopuses (pi?) are more productive than their two armed cousins to the north, humans. Even since colonial times, blacksmiths have held the octopus in the highest esteem as effective workers because of their multitasking abilities. However as time went on, scientists found that there was no direct correlation between productivity and eightleggedness, and studies have shown that the octopus is extremely lazy, hence why none are seen in the workplace anymore.
    [Blog] Ways Online Marketing Strategies Are Improving Business Outreach
    Guest post: Jeffrey Obrien – Jeffrey blogs about food and entertainment. Outreach Through Blogs And Newsletters. More companies than ever are turning to blogs and newsletters as a means of keeping customers and potential customers up-to-date on company news, products and services. Encouraging those who are reading new blog posts to subscribe to newsletters can help a business develop an email list for newsletter subscriptions. Business Development advertising blogs Content Marketing marketing newslettersHere’s how. Brand Development As Outreach.
    [Blog] The Power of Symbols and Web Journal – Sept 24th – 30th 2012
    In  Effective Measurement in a Multi-Channel World  Gary Angel wrote a fantastic white paper and post at the Semphonic blog about qualities an effective management system needs to have and I have summerized them here. Such Been thinking about symbols lately.  I’ll talk about Symbols near the end of the post. Have to admit, the course I’m teaching at Rutgers University on Social Media and/for the Arts is taking so much of my focus that much of what I’d write here, in a more structured, art based way, is going there, instead. Web Journal. Analytics. Symbolism.
    [Blog] Auto Insurers’ Taking a Ride on Social Media
    Among the opportunities: * Have a regularly updated blog – Your auto insurance website should have a blog that provides relevant and timely news for consumers. It should not come as a major surprise that more and more businesses are getting their feet wet in social media. For some, they were in the door shortly after social media came on the scene, while others have been arriving a little later to the dance. When it comes to auto insurance, consumers want the best coverage at the best price, bottom line. Being actively involved on social networks is very important in 2012.
    [Blog] I’m off to the West Bank
    Check out my new blog. It’s not everyday you can write a blog post title like that. This is the first and last entry that I’ll cross-post. I’ve set up another blog where you can read about everything that happens. I’d particularly like to hear from anyone familiar with this part of the world. But it’s true. I’m off to the West Bank for a month. From mid-October, I’m volunteering for a charity called Music Harvest that runs a cultural exchange programme in the city of Nablus and surrounding area. Danny Whatmough. Misc nablus
    [Blog] Fancy Coffee [comic]
    Blog coffee fair trade office organic rage comicOccasionally the office with splurge on some of that expensive fair trade coffee for the simple reason that it is delicious. It is coffee in its finest form. However there is one poor sucker who didn’t get the memo and makes the crap coffee anyway, tricking others into thinking that this is the only coffee available today. So when someone shows up with the good stuff, us suckers are stuck with a mediocre cup of coffee. now, we could always dump it out and start over, but really, that is beside the point.
    [Blog] TGIF – Extremely Thankful Friday Edition!
    And today, we have another five to give away to you – our loyal TGIFers – to thank you for reading our blog week after week. originally appeared on Jugnoo Social CRM Blog - the blog for social crm thought leadership under a Creative Commons license. You see, gentle readers, they wouldn’t call it ‘TGIF’ if it wasn’t for the ‘thank’ part. mean, could you imagine if you were only moderately pleased, yet largely indifferent, that is was Friday? Also kind of inaccurate. After all, who isn’t thankful it’s Friday?
    [Blog] A Keyword Suggestion Tool You’ll Love
    Sometimes you just want to write a blog post about a topic that will benefit your readers and you want a keyword that isn’t necessarily popular but will allow you to write about a topic that you may not normally address on your blog. Soovle is a useful tool if you want to find alternative keywords you can target in your blog posts. Keyword research does not always have to consist of searching for the most searched for keywords related to your niche. Looking for alternative keywords might be well worth your time. Soovle is a great tool for helping you do that.
    [Blog] This Week in Infographics: Beer and College, Sounds About Right
    Blog FeaturedThis week we start off by taking a look at the science behind the infamous beer goggles. If you don’t know what beer goggles are, then let me enlighten you. If you have ever been out and had a few too many beers/drinks and hooked up with someone who you or even a friend later realizes isn’t very attractive, then you had beer goggles. This infographic highlights the science behind them and what really happens when you drink a little too much. Next, we take a look at some of the most “social” colleges. Courtesy of
    [Blog] Speling Mistaks [comic]
    Blog infographic mistake Promotion proofing rage comic spelling mistakesThere is no spellchecker in the world of infographics and that means that we have to be hyper sensitive to spelling mistakes. spelling mistake in an infographic isn’t like a spelling mistake in the NS Skype chat; we will not laugh about it and we will most certainly not move on. That’s why we try to be meticulous about proofing before launching and promoting an infographic and most of the time we catch the mistakes. That’s when Nowsourcing goes down to Defcon 1.
    [Blog] This Week in Infographics: Bacon Money. Wait, What?
    Blog FeaturedThis week we have a variety of infographics for you, but we will start with the one that I find to be the coolest. It’s about bacon, and who doesn’t love bacon? This infographic illustrates the journey of Josh Sankey, who was hired by Oscar Mayer to travel the country with only bacon to barter with, in hopes to see if Americans really love bacon as much as they claim. Looks like they do. Next up we take a look at dirty habits. Let’s be honest, we all have them, however some are worse than others. Like taking your cell phone to the bathroom with you.
    [Blog] Location Based Marketing for Business
    This was originally posted on WCG’s blog. This morning, I had the pleasure of moderating a panel titled “On the Location-Based Services Horizon” at the second annual Foodservice Social Media Universe (FSMU for short). Joining me on the panel were three of the smartest folks not only in the restaurant industry but also in the world of location-based services. This group included Rick Wion , director of social media at McDonalds, BJ Emerson , VP of Technology at Tasti D-lite and Lauren Barash , director of corporate communications at Moe’s Southwest Grill. Enjoy!
    [Blog] 21 Swings is an exercise in musical cooperation. The.
    via 21 Swings: Interactive Musical Swing Installation | Digital Buzz Blog ). 21 Swings is an exercise in musical cooperation. The installation offers a fresh look at the idea of cooperation and the notion that we can achieve more together than separately, so a giant instrument made of 21 musical swings was created; each swing in motion triggers different notes, and all the swings together compose a unique piece of music, but some sounds and notes can only emerge from cooperation and synced movement to reveal the installations true potential. Art 21 Balancoires 21 swings
    [Blog] NowSourcing Appearance at U of L
    For those interested in visiting, the meeting is being held at the   Ekstrom Library ,  2301 South 3rd Street, Louisville, KY 40208  and begins at 7 PM EST. Blog Brown Forman Kevin Fletcher Social Media university of louisville WLKY . This evening, Kevin Fletcher (Operations Team Leader) will be making a guest appearance at the University of Louisville. The Integrated Communications Student Organization, ICOMM, at U of L, is hosting a panel that will be addressing student concerns in regard to a career in social media.
    [Blog] License to create? Information overload is no longer an issue
    Make content easy to digest. I’m fed up of reading long, turgid blog posts  that are hard to read and say nothing. Of course, this doesn’t just apply to blogs. Do you find yourself lying awake at night worrying about the sheer amount of information that exists on the web? It seems as though you’re not alone. recent study from  Northwestern University  has countered standard thinking around the ‘threat’ of information overload. Generally accepted wisdom dictates that, with more information being churned out every second on the web, staying on top of all that content is tough.
    [Blog] Five For Friday: June 1, 2012
    Forbes has found success by opening up their base of contributors to greatly increase the number and diversity of voices on their site, blog-style. This week’s Five for Friday has a loose thread running throughout all the pieces: taking account of what’s worth saving, using it correctly, and getting rid of what’s ineffective. Spring Cleaning for marketers? Looks like it. Here are the top reads for the week ending on June 1st, 2012: The Great Banner Ad Debate. collective discussion on whether banner ads are seeing their final days, or if there’s some salvaging to be done.
    [Blog] Three For Thursday: June 21, 2012
    Which reminds me: while this blog is still relatively new I’d like to understand you better. Regular readers have come to know (and hopefully enjoy) our weekly Five For Friday posts that highlight some of each week’s most interesting stories. So what’s this ? Just three stories? Posted one day early ? Madness! But sometimes, you just need to shake things up a bit. That’s what this week’s post is all about — shaking things up. What do you like most about our weekly Five For Friday posts? What would you like to see more of? Comment to let me know.
    [Blog] Are You a Middle Finger Marketer?
    NOTE: This article first ran on my old blog in a slightly different form in April 2009. If there’s a corollary to the maxim, “there’s no sound sweeter than the sound of your own name,” it’s probably, “there’s no sight sweeter to a brand marketer than the sight of her own logo.” ” Recently, I was traveling for business and it was the typical airline experience.  local sports fans and random drivers-by.  Lower fares?  Lower (or no) fees for the first checked bag?  A few more pillows?  A coach-class snack? 
    [Blog] Do You Make Your Customers Uncomfortable?
    This week I’m taking the opportunity to reprise a couple of the more popular posts from my past five or so years of blogging. This is one of those posts – and as I read it and revise it today, I’m saddened to find that it is every bit as relevant now as it was when I wrote it in April 2007. bought a suitcase at Target.  As the cashier rang me up, she asked me to unzip the case and proceeded to check not only the main compartment, but also each and every zippered pocket, to make sure that I wasn’t hiding shoplifted items in the luggage I was buying.
    [Blog] What’s the Price of Five Dollars?
    And of course, when I tweet or blog about my frustration I potentially influence how others perceive the brand as well. A recent post by Andy Sernovitz got me thinking about how many companies are penny wise but pound foolish — and why, more often than not, that mindset is bad for business over the long haul. That, in turn, brought to mind a post I wrote a couple of years ago when a company I’ve had a reasonably long-term relationship with and how their penny wise thinking caused me to question my loyalty. So what’s the price of five dollars? Here’s the scoop.
    [Blog] What is authorship markup, why is it important and how do I get it on my blog?
    So it’s easy to see why Google will look favourably on sites and blogs that incorporate authorship markup. The next step is to go and edit your profile page and, in the ‘Contributor to’ section add all the blogs and/or sites where you publish content. Now, while the second option is relatively simple, it’s not always possible to link directly to your Google+ profile and/or this method can get tricky for multi-author websites or blogs (like the EML Wildfire blog). This is relatively easy to set up on multi-author blogs or sites.
    [Blog] TGIF – When We’re Not So Nice Edition!
    originally appeared on Jugnoo Social CRM Blog - the blog for social crm thought leadership under a Creative Commons license. Good afternoon, and a fine Friday to you, gentle readers. Last week, we were off so that Danny could instead take that time to introduce you to our new pricing and chat to Seesmic users … but we’re back. They could never keep us away from you. So this week is a little of last week, and a little of this week – a hodgepodge, if you will, of one Friday rolling into the next. So we’ll start off with some excellent, genuinely nice news.
    [Blog] Is Crowdsourcing Your Fans Evil and Wrong? Or Just Harmless Fun?
    The cabaret-punk superstar, who recently broke the high score on Kickstarter, put out a notice on her blog a few weeks ago asking her musically talented fans to volunteer to play dates on her worldwide tour. Amanda Palmer ‘Can’t Afford’ To Pay Her Backup Band | Prefix. Professional musicians: what would it take for you to play on tour with one of your favorite artists? Would you do it for a stipend? For beer? For free? When it came to payment, she could only promise beer, high-fives, and good times. Is Crowdsourcing Your Fans Evil and Wrong? Or Just Harmless Fun?
    [Blog] How SEO Has Changed In 20 Years
    Then, along came blogging and social media, videos, mobile marketing, etc. In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page. Google showed up on the scene in 1998 and suddenly back links became the most important thing. Webmasters scrambled to get the best links from the best websites.
    [Blog] Lead-Nurturing Tools
    From B2B Insights: Best Lead-Nurturing Tools + Resources | B2B Insights Blog. Here’s a look at some of the best lead-nurturing tools and ideas: CRM Systems. Among other things, a CRM (customer relationship management) puts technology to work at automating and synchronizing your customer communication efforts. This kind of program helps nurture leads, lure back former business clients and measure prospect engagement. Some popular CRMs include BatchBook and ACT! Lead-Nurturing Tools is a post from: In Context MultiMedia. Business Development CRM
    [Blog] This Week in Infographics: The Social Sugar Retail Monster
    Blog FeaturedBe afraid, be very afraid. Okay, not really. Everything will be okay. This weeks theme is…well there really isn’t one. So lets just jump right in. The first infographic we’re going to look at is about consumer purchases. Retailers are tracking customers purchases and using that data to create customer profiles to make their marketing strategy better, and this infographic shows you why and how. Next up, is the social media monster. We all know social media can be quite distracting. This infographic shows you just how disruptive social media can be.
    [Blog] My Great Bacon Adventure
    Blog Acme Ink Louisville bacon Bacon Barter Derrick Snodgrass Josh Sankey Kevin Fletcher Oscar Mayer tattoo Uh Huh Baby YeahWhat would you do for bacon? Chances are, you’ve never been asked this question. However, yesterday afternoon I was approached with this exact inquiry. Why would anyone be posed with this question, you ask? As it turns out, Oscar Mayer is running a campaign called Bacon Barter. They’ve equipped a man with a camera crew, a refrigerated truck and 3,000 lbs of bacon to travel cross country and use the power of bacon to barter their way from coast to coast.
    [Blog] Why does Apple avoid keynote live streams? A PR masterstroke.
    picture credit  / originally posted on the EML Wildfire tech PR blog. In 2010, Apple live streamed two keynote events. Many felt (and hoped) this would signal a change in the company’s approach to live coverage of its infamous product launches. But no, when the iPad 2 was launched in March 2011, the option had disappeared. Don’t give ‘em what they want. I’ve often been frustrated by the lack of a live stream. Some have suggested the live stream was pulled because of concerns over the appearance of an increasingly ill Steve Jobs. And it works. Danny Whatmough.
    [Blog] 3 Ways to Not Suck at Personal Blogging
    All of this writing has got me thinking about how I’ve sucked at blogging. Do you find that when you’re busy writing client and business related content, your personal blogging efforts suffer? Writing is therapeutic to me and it’s one of my favorite things to do.  So, i”ve made a personal goal to write at least one post per week on the Shift | DIGITAL blog. You can find her on Twitter at @belllindsay. 2) Create a simple editorial calendar for your personal blog. Give them lots of fresh content by maintaining a blogging schedule.
    [Blog] 3 Tweaks Needed For Social Media Success
    It’s time that we stop reading all the blogs, books and watching all the videos. read lots of blogs, some of my favorites are Spin Sucks,  Danny Brown ,  Ameena Falchetto  (you should also check out her new site), and  The Content Cocktail. Social Media Success. There’s no shortage of information on how to be successful with  Social Media. You’ll find two excellent ways to do this, four awesome reasons to do that, and many more how-to posts. Most of these offer valuable information on how to use social media to achieve the results you’re looking for.
    [Blog] The Scientific Secret to Viral Success
    You can find her on  Twitter ,  LinkedIn   and  her blog.  . Ok kids, listen up! It’s science time, and today – we’re going to talk about viruses. Viruses are nasty things , as anyone who’s had one recently will attest to. They’re microscopic, often airborne, and only replicate within the cells of living hosts. Toss in this modern age of global travel and our often cramped quarters, and the little buggers end up spreading like wildfire! Social Science. Wait a second” you’re saying “I didn’t sign up for science! want to learn about social media marketing and other magical things!”
    [Blog] People Of The Second Chance
    For example: Mohan Karulkar owns and curates all blog and stories on, working with each writer to beautifully display their story with one or all of the 5 Lifemarks (courage, empathy, purpose, tenacity, hope) while staying true to the PROMISES. Meet People Of The Second Chance. Seldom do we celebrate or talk about the people, companies and organizations who are doing things correctly in the digital space. People Of The Second Chance   (POTSC) is one of those groups you should know about! People What is POTSC about you ask? The social media strategy is one dependent on teamwork.
    [Blog] Content curation tool review: Listly
    Content curation tool review: Listly was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Blogging Great Resources Reviews content curation tool list posts ListlyBloggers know it. People love list posts. They love them because they are skimmable and easy to read. Let me introduce you [.]
    [Blog] Sept 11 is Back
    There is nothing I can write in this blog post today that I didn’t write 365 days ago. When he's not blogging, Ari helps brands improve their digital media marketing. I don’t want to write about 9/11 again. Return there. Read about where I was when an airplane was crashed into the World Trade Center. Watch the original and unedited TV footage. Learn why the FBI saw my name on their terrorist list. And, rediscover the box. Go back to September 11. Please continue reading Sept 11 is Back and leave a comment if inspired. Got a question? Need help? Contact Ari today!
    [Blog] Taking Smaller Steps to Success
    Blog Coach Social Media Attention span Small business SuccessWe live in an era of “ Quick-Attention Span”, not “Short Attention Span” – it’s become a necessity to filter quickly. Information. Requests for our time. To-Do lists. In this quick-attention economy, I’ve found that  smaller, quicker steps towards success are a more sure way to bigger successes. When talking with small business owners, I can sense when the weight of a project or proposal is getting too big. Taking smaller steps may lead towards bigger successes. Consider leaving a comment!
    [Blog] Newsjacking: What Is It and Why Should I Care
    ”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. When newsjacking is done well, it could increase your website or blog traffic. One of the websites he follows  sent out a newsletter that included their most recent blog post. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones.
    [Blog] Why Your Business Should Create a Facebook Profile
    Done correctly (much like blog commenting or forum commenting) this can lead to the formation of new social relationships and enhance your brand’s visibility on Facebook. Tweet That’s right. said it. profile. Not a page. Not a group. profile. Before the Social Media Experts start furiously tweeting that starting a profile is NOT the correct way to market on Facebook, let me point out my reasoning. As an admin for a number of Facebook pages, I’m often butting heads with the limitations that Facebook creates for page owners. Am I nuts? Leave your thoughts in the comments!
    [Blog] The Arsenio Hall Show’s Guide to Images on Your Blog
    What does the Arsenio Hall Show have to do with images on your blog? An image that makes your reader go hmmm… at the beginning of every blog post can increase the likelihood someone will read it in the first place as well as the likelihood he/she will read the post in its entirety. Your audience is more likely to read a particular blog post if it has an image, and he/she is more likely to read the whole post IF it’s not a connection he or she thought they already knew. Use at least one compelling image every time you write a blog post. Practical Tips.
    [Blog] Can We Talk? Or How to Get Free Stuff from Pushing Social
    More Blog Promotion Tips I’m doing some research and I need to hear from you. In return for your time, I’ll give you a copy of my latest Expert Guide – “ How to Sell With Your Business Blog ” which currently sells for $9. If you own or work for a business that uses social media to attract customers then I would love to talk to you for just 15 minutes. Plus, if you’re clever you can sneak in a question for me during our call. The call will be quick but it will help me out a great deal. would be a happy camper if I can talk to at least 20 people. Just complete the “Call Me!”
    [Blog] Meet Our Team: Taylor Hinkle
    Read some of Tayor’s recent blog posts: How to figure out which social networks are right for your business. Tweet Once again, we’re proud to feature one of the minds behind the great braintrust that is One Social Media. In order for you to get a better idea of who we are as a company, we are continuing to highlight the great members of our team!  Last Last time, we featured Mike. Today, I want to give a shout out to our great project manager Taylor. The YouTube feature that might just ruin your life. Clean up your f Facebook profile. How to use visuals in social media.
    [Blog] Hey, Look What I Found [comic]
    Blog comic rage comic shirtHow many coworkers can honestly say they’ve squeezed into a 5XL t-shirt in the middle of the workweek? Well, we can. while back we were messing around with ironing infographics on to shirts and we needed some practice. That’s where the shirt came in. With so much surface space, we could make countless mistakes without wasting other shirts. Eventually we got it right and “the big shirt” (as we now affectionately call it) was forgotten.
    [Blog] This Week in Infographics: Fakes, Family and Business
    Blog FeaturedThis week’s theme is kind of all over the place. We have a little bit of business and social media mixed in with mailing your family. Yes, mailing your family, I’ll explain in a little bit. First up, we’ll take a look at the appearance of social media. Have you ever looked at a celebrity’s Twitter account and wondered how they have so many followers? Well, wonder no more, because most of them are fake. Celebrities and even us normal folk buy followers. Silly you. Next we take a look at what it takes to mail your family. Source: Best BSN Programs.
    [Blog] How (and why) to Use Infographics as your Secret Marketing Weapons
    Blog Brian Wallace event infographics Marketing PowerPoint ROI trafficRecently, our very own Brian Wallace was asked to speak at an event here in town on infographics. How (and why) to Use Infographics as your Secret Marketing Weapon put to rest some myths like all infographics being the same and the truth behind ROI while placing everything about infographics on the table. When done correctly, infographics can generate thousands of views and shares effectively promoting traffic and the fact is, people really love infographics. Check it out, who knows, you may learn something.
    [Blog] You don’t need to be a Data Plumber (or do you)? and Web Journal August 31st – September 5th, 2012
    In  The Hidden Cost Of Cheap SEO & Social Media Labor the author makes a point that no one wants to pay for good SEO, they just want to something fast and cheap, and that’s not realistic. I’ll try to update my blog a little more often. Updates. book I contributed to has just been published by Woodhead and Chandos Publishing (Oxford University,UK)  titled  Public Interest and Private Rights in Social Media , Edited by Cornelis Reiman, Reiman and Co., Australia.  I’m looking forward to getting my copies in the next few weeks. … Web Journal. …T!
    [Blog] 5 Internal Linking Best Practices
    Linking to past blog posts – Have you written about a topic before? Write about it in a unique way and plug the previous blog post. You’ve probably heard that internal links are pure gold for your website. It’s true, but internal linking is not a guaranteed success. It has its risks. One of those risks is excessive keyword-based navigational links. If you have a sidebar that is stuffed with keyword-based links pointing to every page on your website and the purpose is to help increase your SEO rather than usability, then you’re hurting yourself.
    [Blog] My new post at B2B Insights
    Online Dating and Customer Service | B2B Insights Blog. People will pay for things that they believe have value. People will generally take good care of the things that they paid money for. Twitter and Facebook (and the other social sites) are free and only really have value after you have mastered a pretty steep learning curve. And built a community to interact with. Dating sites have immediate value because 1) you pay to join up front, and 2) you invest some time and energy completing a detailed profile of your likes and dislikes, interests, hobbies, turn-ons and whatever else.
    [Blog] New search engine will highlight female leaders
    New search engine will highlight female leaders was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! “Behind every great man there is a great woman.” Many of us have heard and used the proverb. But, only a few have actually taken its meaning literally. Miscellaneous Social Media Interviews search engine Where are the women women in technology
    [Blog] Online Communities - Best Practices Newsletter
      It's not a blog. Wouldn't it be terrific if there was a simple newsletter filled with proven best practices for building communities that you could share with colleagues?    Now there is! We recently published our first best practices newsletter.    This is a simple, monthly, pdf document that will share best practices for building successful communities.  It doesn't share thoughts and opinions. It containts only clear, simple, proven methods for building online communities. No fluff.   Branded Online Communities
    [Blog] Connect Online and Offline Consumer Insights Using Analytics
    With the influx of blogs and consumer social media sites such as Twitter and Facebook, companies have a growing wealth of valuable information about how consumers are thinking about their products and services.  New technologies such as text mining and sentiment analysis are enabling companies to stream and compute the information from e-commerce sites and social media outlets (blogs, Twitter, etc.) More and more often, these sites provide in-your-face descriptions of consumer perceptions of your brand. Too few! Related Articles: What does Engagement Really Mean?
    [Blog] Social media news: Digg, Facebook, Google, Twitter, WordPress, and YouTube
    Social media news: Digg, Facebook, Google, Twitter, WordPress, and YouTube was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Here is a quick roundup of some the latest happenings in the social media world. Digg On Tuesday, the Digg team released a new feature that allows users to save stories for later perusal on or their iPhones. The option appears when mousing over articles.
    [Blog] Smartest brands: Innovative Leaders Shape (Not Control) the Path
    This post was originally published on AT&T’s Networking Exchange Blog. The social realm of the digital bazaar has settled into our culture like the first snow of winter.  When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future.  However, many of us couldn’t help asking, “Will it stick? Will it still be around by morning?”  Some brands brushed it off as hype and shuttered themselves indoors, but their customers knew better.  Eagerly, they threw on their snow gear and hurried outside for a romp in this new wonderland.
  • JUGNOO  |  FRIDAY, AUGUST 31, 2012
    [Blog] TGIF – Extremely Laborious Edition!
    originally appeared on Jugnoo Social CRM Blog - the blog for social crm thought leadership under a Creative Commons license. Good afternoon, gentle readers, and it’s the most TGIF-y of all TGIF posts – it’s the Friday that kicks off Labour Day weekend! Goodbye… With a Side Of Fries. Yes, ladies and gentlemen, we are all getting ready to embark upon a series of three-day adventures (yours truly will be attending Public Enemy on Sunday, for one) as we prepare to bid the summer adieu, and send off our summer and co-op students with a tearful farewell. Thanks!
    [Blog] Office “Plans” [comic]
    Blog billiards office plans pool rage comicThe office has been palling around a lot recently, and we are actually following through with our after work plans. For months we’ve been throwing around the idea of going to shoot some pool one Thursday evening, but no one ever bothered to set it up. Well, I did. We would go to the sketchy little billiard bar right next to the office and call it that. Only, I didn’t do my research very well and it turns out that it’s been closed for months (no wonder it looked like Scooby-Doo ghost town).
    [Blog] This Week in Infographics: It Pays to be Smart
    Blog FeaturedThis week we have quite a few infographics for you. Most of them have to do with being smart, hence the title. Well, not so much about being smart, but making the right decisions. The first infographic breaks down the DNA of a successful book. There are three categories of a book that are important for it to become successful: content, genres and readers. Next up we look at the top restaurants in social media. Almost every business on the face of the earth uses social media to build their brand, I mean why not? Next we look at how summer impacts infrastructure.
  • SMTHREE  |  WEDNESDAY, JULY 25, 2012
    [Blog] Social Media is a team sport
    Yes, we know that “content is king” and that every single stinkin’ day someone writes a blog about the need for “engaging” content that gets your followers to participate and share. I have been fortunate to work with a variety of companies/non-profits at the beginning of their Social Media journey. They have recognized the importance of Social Media in their overall marketing strategy while realizing that it is only a part of the plan. Too many companies (and gurus, mavens, ninjas, etc) see Social Media as the lead dog on the marketing sled. It is not.
    [Blog] Marketing is not dead…it’s just restin’
    While that will undercut their credibility because they are now working for you – it will ensure that they actually post, blog and tweet about how great you are. I’m a week late on this so my condolences to the Marketing family. According to an article in the Harvard Business Review – traditional marketing is dead. Apparently, you are no longer influenced by what you see on the television, hear on the radio or read in the papers. Now, ALL of your buying decisions are influenced by what your friends tell you and what you find on-line. Except that this is total b t.
    [Blog] Web Journal – August 22nd – 29th, 2012
    Automate Google Analytics Reporting using Google Apps Script – This came from the official GA blog, and as we all wish to automate as much as we can, is worth a look and a read. Been a long week but wanted to bring up, or note some thoughts. Notable Links. Virool helps advertising videos go viral – I noted this story and added it to my course shell at Rutgers for Viral Video – though I have no idea, yet, how well it work.  My take is you have to have some $$$ to throw at Virool, before your going to see much of a result (but maybe, I’m wrong here). web journal
    [Blog] Digital PR Tool of the Week: Newsle
    the service scans hundred of news and blog feeds looking for mentions of your connections.  One of the factors you should be monitoring is who in your social graph is getting media attention.  And now there is a super simple way to do that  - Newsle.  Built by Harvard undergrads (sound familiar?) Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying. These alerts can open the door to conversation and engagement with these influencers.
    [Blog] Mistakes To Avoid While Blogging
    If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Beyond bad content, there are four other big blogging mistakes that can hurt your online brand. Failing to SEO your blog – You don’t have to over-optimize – that is, focus entirely on SEO. Keep your blog reader-focused. Not socializing – Your blog is a social media tool. They can flesh out your blog content in ways that you yourself can’t do. Some mistakes are easy to overcome. Others can kill your marketing.
    [Blog] Can We Talk? Or How to Get Free Stuff from Pushing Social
    More Blog Promotion Tips I’m doing some research and I need to hear from you. In return for your time, I’ll give you a copy of my latest Expert Guide – “ How to Sell With Your Business Blog ” which currently sells for $9. If you own or work for a business that uses social media to attract customers then I would love to talk to you for just 15 minutes. Plus, if you’re clever you can sneak in a question for me during our call. The call will be quick but it will help me out a great deal. would be a happy camper if I can talk to at least 20 people. Just complete the “Call Me!”
    [Blog] 5 Ways To Blog As Social Media
    One could say that blogging is as much social media as SEO. In fact, while your blog posts have the potential to rank in the search engines for your keywords, they also have the potential to viral at the drop of a hat. Here are 5 ways to make your blogging more social: Add social media icons to your blog – Let your visitors know they can share your posts on their favorite social media websites. Add the icons to every blog post and watch your social engagement rise. Try to create discussion on the social networks about the blog post.
    [Blog] How to decide between Mobile App and Mobile Site Development [Video]
    In our first episode of “Video Voices,” Ayantek’s video blog, our consultants outline some of the advantages and drawbacks of each kind of development, and make specific recommendations for issues to consider when investing in mobile development. [1] Source: the etailing group, 2012. [2] Source: Luxury Institute, 2012. Developing a mobile strategy for your business or enterprise is no longer a nice-to have or luxury item. If you’re serious about staying competitive, having a significant presence in the mobile space is mandatory.
    [Blog] Social media news: Facebook, Google, LinkedIn, Tumblr, and YouTube
    Social media news: Facebook, Google, LinkedIn, Tumblr, and YouTube was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Here is a quick roundup of some the latest happenings in the social media world. Facebook Are you a Windows user? If so, it is now easier than ever to share your favourite online photos on Facebook. Right-click on the picture and select “Copy Image URL.”
  • JUGNOO  |  FRIDAY, AUGUST 24, 2012
    [Blog] TGIF – Oh, It’s Magic!
    originally appeared on Jugnoo Social CRM Blog - the blog for social crm thought leadership under a Creative Commons license. Good afternoon, and a very happy Friday to you, gentle readers. Here at Jugnoo, we have an amazing team of brilliant, talented developers, designers and QA specialists who are the driving force behind our products – without them there wouldn’t be a Jugnoo – and we have a very special team that we need to take some time to give some serious high-fives to today. This post contains a video. No, Pilot. Not that kind of magic. Social Media
    [Blog] How Often Should You Do Keyword Research?
    If something catches your eye as a trending topic in your niche, write a blog post about it. Keyword research is one of the most misunderstood parts of the SEO process. Many new online marketers get the impression that it’s a one-time event. You do your keyword research and there’s your list, never to be thought of again. Nothing could be further from the truth. In fact, what you should do is revisit your keyword list periodically. Not every day, but at least once every six months. The purpose of keyword research is see what people are searching for within a specific niche.
    [Blog] This Week in Infographics: The Good and the Bad
    Blog FeaturedThis weeks theme is a comparison of the good and the bad. Well, depending on your opinion. Anyways, let’s jump right in. First up we have smoking vs vaporizing marijuana. Yes, I know this can be a touchy subject for some, but for those of you that do consume cannibis, listen up: Vaporizing marijuana is a lot better for you. Next we look at the difference between quality and cheaply made products. think we can all agree quality is the way to go, but there are actual reasons why that is the case. Then we look at casino cheaters. By Weedmaps. 2 – Why Quality Matters.
    [Blog] B2B Insights – Your Marketing Calendar
    Show Me Your Marketing Calendar | B2B Insights Blog. Business Development B2B blog calendar Content Marketing publishingthis article will give you some ideas for creating an easy-to-make and, more importantly, easy-to-implement Marketing Calendar for your small (or large!) business. Why should I bother with this, if no one else is doing it? More marketing = more market share. B2B Insights – Your Marketing Calendar is a post from: In Context MultiMedia.
    [Blog] Top 10: The Intern's Favorite Websites
    We’d like to introduce Ten, a series in our intern summer blog project where we each contribute three items to a list topic of our choosing.  These items are not ordered by importance, except for the final one which we all agree to be our best list item. This means you’ll have to read to the end
    [Blog] What We Learned in Kindergarten Now Applies to Mobile Data Plans
    AT&T announces Mobile Share plans, share more to save more – ZDNet (blog). Mobile devices have changed our lives, but the mobile data plans and tariffs that mobile operators offer are stuck in the past. Lisa Cianguilli applauds recent efforts by some mobile operators to move their pricing— and their mindset — into the NOW by allowing people in families, households and other ‘units’ to share mobile data. But mobile operators have a way to go until data plans meet our demands. * * *. So it shouldn’t be a surprise that data charging needed to evolve to keep pace.
    [Blog] On-Site Vs. Off-Site SEO: Which Is Better?
    And that’s why you should spend most of your time creating content for your website instead of spending it pursuing guest blogging opportunities. While I believe that guest blogging opportunities are great ways to drive new traffic to your website and gain some recognition for your brand, those types of content publishing opportunities should be pursued between times of updating your website and blog. For most of Internet history there has been a growing battle between on-site SEO and off-site SEO. So which is more important? think both are important. Use it.
    [Blog] Knowledge Hoarders – Does your business have a problem finding the ‘awesome’?
    They’ve spent the time learning the intricacies of local markets, and what you need to get things done in specific regions, and as such are a perfect source for targeted blog posts, tweets, or even YouTube videos. These tend to be overly complex and hard to understand, so why not use blog posts or short YouTube videos to explain them in terms that matter to your customers? These can make great tweets, Facebook posts, and can become an ongoing series of blog posts. social media twitter blogging facebook business content marketing content marketingReally?
    [Blog] Branded Content Curation for B2B marketers using Scoop.It
    In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Social Media and Content marketers have been taking advantage of the curation craze by collecting, repackaging and promoting other peoples’ content through blogs and emails, thereby keeping themselves on top of prospects’ minds and branding their company as a source of “thought leadership.” Results?
    [Blog] Nowsourcing Kiss Cam [comic]
    Blog baseball comic kiss cam NowSourcing rage comicYesterday, the Nowsourcing gang packed up and attended a minor league baseball game. There was much camaraderie and we all got to let loose a bit and not think about work for once. All was going well until it was time for the everyone’s favorite humiliating baseball game tradition: the kiss cam. Occasionally it’s heartwarming, like when they get an elderly couple or newlyweds, but most of the time it’s a roulette of who is going to get ridiculed for the next week by friends and family.
    [Blog] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
    In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Computing on the scale required to handle Big Data comes with a number of challenges. To handle all the challenges Big Data systems usually perform a variety of actions which are individually scalable: Collect. Store. Analyze. Share. Barriers to Entry. What is a cloud computing framework?
    [Blog] Ignore malware warning – site is safe
    Thanks for reading the blog and please accept our apologies for the inconvenience. If you see a malware warning when you click on a link to a post on SocialFish, please rest assured that the site is clear and safe to proceed to (we did find malicious code several weeks ago). Google is super slow to clear it on their end, unfortunately, so the malware warning some people are now seeing states that malicious code was found 3 times in the past 90 days.  We’re trying to figure out how to ask Google to sort it out. Maddie. Potluck
    [Blog] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Google+ is the tool that most marketers (70%) say they want to learn more about in 2012, following by blogging (cited by 59%). Blogging. Social media sites and blogs reach 80% of all U.S. Which U.S.
    [Blog] Ten Blogging Lessons from Chris Brogan
    Blogging Content marketing Tips blogging lessons Chris Brogan2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely read [.].
    [Blog] Tony’s Shoe Shine: A Lesson In Remarkable Personality
    Recently, I was presenting to the executive team at in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined. “Recently” was actually three months ago. And I’m still thinking about Tony’s Shoe Shine. In a marketing world that is increasingly complicated and layered with a very high pressure to produce results – I’d forgotten the immeasurable value of a beautiful story. He should know.
    [Blog] Is Auto-Posting for Social Media a Good Policy?
    Blogging Tips Facebook In the Media Internet Marketing 101 Internet Safety Online marketing Online Reputation Management public relations Rules & Regulations social media Social Media Education social media news Social Media Tips Twitter Fast Company marketing strategy pr agency minneapolis public relations firm mn social media for business social media policyHave you been forced to deal with an unfortunate social media disaster? Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company.
    [Blog] This Week in Infographics: Be the Best You can Be
    Blog FeaturedThis weeks theme is about health and being the best you can be. First up, we take a look at addiction, and how easily it is to fall into. This first infographic highlights some of the most famous celebrity drug overdoses. Next in the health category is the business of obesity. Unfortunately, as you probably know, the United States has one of the most obese populations. In fact 2/3 Americans over the age of 20 are obese. But what’s even worse, is the some businesses actually benefit from this morbid statistic. Then we move on to being the best you can be.
    [Blog] Offsite Content Marketing
    Other blogs – You should write to your own blog as often as possible, but don’t be afraid to be a guest blogger too. Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? That’s a good question. Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. You’ll get a bio and a link back to your website.
    [Blog] Marketing is not dead…it’s just restin’
    While that will undercut their credibility because they are now working for you – it will ensure that they actually post, blog and tweet about how great you are. I’m a week late on this so my condolences to the Marketing family. According to an article in the Harvard Business Review – traditional marketing is dead. Apparently, you are no longer influenced by what you see on the television, hear on the radio or read in the papers. Now, ALL of your buying decisions are influenced by what your friends tell you and what you find on-line. Except that this is total b t.
    [Blog] Twitter Verifies Vice President Paul Ryan
    When he's not blogging, Ari helps brands improve their digital media marketing. Verification, according to Twitter’s website , is used “to establish authenticity of identities on Twitter. The verified badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s tweets.” ” You can see this in action by searching for singer Nicki Manaj and noticing that only one name has the blue badge. NickiManaj is verified and the others are not her. Verification is used to establish authenticity and legitimacy.
  • ARI HERZOG  |  MONDAY, AUGUST 13, 2012
    [Blog] When Social Media Confuses You
    All comments will receive replies; and some may also turn into longer blog posts. When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories 8 Steps to Write a Meaningful Blog Post How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions. Social media can be tough to master. This is where I can help you. If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. Got a question? Need help? Contact Ari today! Productivity
    [Blog] Smartest brands: Innovative Leaders Shape (Not Control) the Path
    This post was originally published on AT&T’s Networking Exchange Blog. The social realm of the digital bazaar has settled into our culture like the first snow of winter. When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future. However, many of us couldn’t help asking, “Will it stick? Will it still be around by morning?” Some brands brushed it off as hype and shuttered themselves indoors, but their customers knew better. Eagerly, they threw on their snow gear and hurried outside for a romp in this new wonderland.
    [Blog] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
    A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.  So nominate yourself, a co-worker, and/or someone you admire. Check out Google’s Project Glass Video. But for many kids, that world is as foreign as a faraway planet. 
    [Blog] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. And presuming that blog is hosted on your company domain (e.g. Search engine optimization (SEO).
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