• SIMPLY MEASURED  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] How Email and Social Can Win by Working Together
    Example: Email is will go out on x date, then social will promote in on various channels for the following two weeks, and related blog post will be posted on x date. They also promoted it on their website via blog posts, and included this link in their email newsletter. Email marketing is the most commonly used channel to acquire customers.  . arketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Integrated Campaigns. Regular Check-Ins. https://t.co/gF2hR7Cmbj
  • MELTWATER  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] How To Protect Your Social Brand In 2017
    Social media is increasingly how we receive news and communicate with each other. In this… Read More.
  • AUDIENSE  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] [VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?
    Blog Social Media StrategyWelcome to the latest Audiense ‘Minute Masterclass’: the second in a series of videos that’s shorter than the patience of a Come Dine With Me contestant on their last night of a particularly arduous week. This week: we swiftly discuss three developments across the social media industry that all marketers need to be paying attention to, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Carlos Serra. Wondering what other things to look at and prepare for in 2017, and beyond? appeared first on Audiense.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] 6 Free SEO Tools Social Media Marketers Can Use Too
    One feature in particular that social media marketers will find helpful is the social sharing settings for individual blog posts or pages. When people share your pages or blog posts on social media, the networks extract meta data from your site to determine what shows up in the Tweet, Pin or Facebook post. Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Google Analytics.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] 7 Essential Negotiation Skills for Bloggers and Marketers
    Blogging for DollarsSimply muttering the word “negotiation” can strike fear into many bloggers and marketers. Negotiation may even evoke as much fear, anxiety, and stress as public speaking. Fear in negotiations arises in a variety of circumstances,” the authors of Emotions in Negotiation explain. “If we face an aggressive opponent, if we bargain without adequate preparation, if we sense that our opponent has superior bargaining power, if we feel insecure about our ability as a negotiator, we may experience moderate to extreme levels of fear.”. Discussing salary. Pitching new ideas.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences. Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog. 3) Instapaper. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. StoreYa Blog.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 20, 2017
    [Blog] Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. This week we discussed:  . Think about it.
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Blog] How Videos Can Transform Your Content Marketing Strategy
    If you haven’t already began adding video content to your blog or site, here are the main reasons you should. No matter whether you’re promoting your personal blog, or your brand, video can bring three times as many visitors to your site. loyal audience of subscribers to your blog are more likely to become your own personal evangelists , spreading the word about your blog and your general awesomeness. Blog PromotionThis is a guest contribution from Nathalie Cohen-Sheffer. From consuming news to communicating with our friends, video has taken over. In fact, 1.47
  • BUFFER SOCIAL  |  MONDAY, FEBRUARY 20, 2017
    [Blog] Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]
    Everything Marketers Need to Know About Instagram Stories – Buffer Blog. How 18 Top Brands and Influencers are Using Instagram Stories – Buffer Blog. Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle , for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful  Instagram Stories strategy. Behind those Bustle Instagram Stories? Hannah Caldwell. This episode is available on: iTunes. Google Play. Podcas
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Blog] 181: How to Overcome the Challenges of Being a Solo Entrepreneur
    The results were as I suspected – 93% of you work alone on your blogs. Of the other 7% – most had family members or readers volunteer their time to help out a little with some small aspect of their blog but it was largely a solo venture. 2x Your Blog Writing Productivity and Reduce Your Stress by Single-Tasking. The biggest lesson I learned about Blogging (episode 38). The result was as I suspected, 93% of you work alone on your blog. You don’t employ anyone, you don’t have anyone volunteering to help you in your blogging. FlyingSolo.com.au.
  • PEG FITZPATRICK  |  SUNDAY, FEBRUARY 19, 2017
    [Blog] 12 Strategic Ways to Use Pinterest Marketing
    Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Add a link to your blog article or home page in the description. Build relevant links back to your website or blog. Embed pins on your blog. Embedding pins on your blog is easy and a great way to get more repins. love to have a big image or two on every blog post that I publish. have niche boards on Pinterest, blogging, Google+ that I regularly update. Very smart marketing! You have those in place, right? Rich pins.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 19, 2017
    [Blog] Community Discussion: Making Money
    One of the most popular topics on ProBlogger (if not the most searched-for item) is making money blogging, and how to go about it. Most of my income comes from freelance blogging, writing, and editing, and while affiliate income has grown, it isn’t what it could be if my audience was US-based. also quite regularly had sponsored content on the blog over the years, but sidebar advertising wasn’t terribly successful. There are so many ways of earning a living online , and we have almost just as much advice on how best to keep the dollars rolling in.
  • MELTWATER  |  SUNDAY, FEBRUARY 19, 2017
    [Blog] Use Hashtags to Master PR Messages
    You are likely familiar with what hashtags look like (e.g. Meltwater), but like most people… Read More.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 19, 2017
    [Blog] 22 of the Quirkiest Twitter Bios
    Please sign up to receive blog posts by email. Twitter bios are fascinating to read. Everyone has one. Each biography has a limit of 160 characters. Sometimes, I use keywords from the bio to compose an icebreaker introduction. Other times, especially if I’m familiar with the person’s tweets, I visit the bio to see if we share anything in common — or if it changed. want to introduce you to some of the world’s quirkiest bios. The word choices and clauses stick out. They’re memorable in their own ways. discovered most of them by chance. Except the bear. Eric B.,
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 19, 2017
    [Blog] How To Be Happy, Awesome And Authentic With Neil Pasricha - This Week's Six Pixels Of Separation Podcast
    Neil is also known for his blog (that started this all) called, 1000 Awesome Things. blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Episode #554 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, in life, you get lucky. You meet someone that you have always admired, and you become fast friends. I've been with my talent bureau for over a decade (hey Speaker's Spotlight ). Each year they have a holiday party for staff, speakers and friends. audio.
  • SOCIALLY SORTED  |  SATURDAY, FEBRUARY 18, 2017
    [Blog] How to Create Animated GIFs that Stand Out
    Teach or show something step by step – GIFs as an educational tool have become popular with tech blogs and brands wanting to easily and quickly show how to do something. GIFs work really well on websites and in particular on blog posts. GIFs are great for showing how to do something with a screenshare.   I love how Buffer do this on their blog posts. Chances are, if you see GIF that is shared on a comment, message, social post, email or blog post, it’s often from Giphy. Have you considered Animated GIFs as part of your visual content creation?
  • MELTWATER  |  SATURDAY, FEBRUARY 18, 2017
    [Blog] How to Create Ridiculously Compelling Content in 5 Easy Steps
    Have you ever wondered what makes for a great blog? What’s the secret? What makes… Read More.
  • DIVA MARKETING BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] Sprouts Integrates Local Influencer Marketing
    If you enjoy food blogs and sites about the culinary world please join me on Diva Foodies  where you'll find a slightly different approach to my experience (and a black bean brownie recipe!),  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than "specialty" grocery stores. The question many in the grocery industry struggles with is. Sprouts is building community at the local level. . Investors Deck November '16. The first is an on-going series of demos and tastings.
  • JON LOOMER  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] 7 Keys to Facebook Advertising Success
    Even if you are driving traffic with helpful blog posts, it can cost upwards of 25 cents just to get a single click. I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Why Your Ads Aren’t Working. Your website is broken: You have a great product.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] The Data Is Watching You
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. with proper attribution). If newer analytics model tell us anything, it's which combination of these micro-transactions create the most efficient path to purchase. advertising agency. brand.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] Six Links Worthy Of Your Attention #348
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Google Maps: Hyperlapse Around the World - IDEAndo. I'm almost at the point where I take mapping for granted. used to have a sense of direction, and print travel instructions. One Maps fan decided to celebrate, stitching together thousands of images from Google. Alistair for Hugh). Hell yeah.
  • SPROUT SOCIAL  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] #SproutChat Recap: Productivity for Marketers
    A1: I write all my blog posts and blog topic ideas with @evernote #SproutChat https://t.co/DSreBEhZ1k. Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and workflows can be challenging. This week at # SproutChat , we were joined by  Lolitta Gevorkova , Social Media Specialist at  Evernote. We  discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Managing Your Content Calendar. https://t.co/PPer8VPoba
  • MELTWATER  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] How Does Your Brand Affect Your Customers’ Personal Experiences?
    Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or… Read More.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] Reading Roundup: What’s New in Blogging Lately?
    tips for writing a great blog post for your event | Eventbrite. The post Reading Roundup: What’s New in Blogging Lately? Pro Blogging NewsThis week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy! Writing Techniques that Stir Your Audience to Action | Copyblogger. Emotion, Emotion, Emotion is the new Location, Location, Location. If we’re not getting our audience to feel, how are they going to be motivated to engage? This SEO Checklist = 48.7% More Organic Traffic [Case Study] | Backlinko.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] Is The Chief Marketing Officer A Company's Weakest Link?
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies in the third quarter of 2016. 2017 will see over $75 billion in digital advertising spend. You would think that a company's Chief Marketing Officer would be an anchor in the c-suite and core to the brand's growth. You would be wrong. . adage.
  • JON LOOMER  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] Entrepreneurs: Promoting Products with Email
    Too much for this blog post, but everything involved with writing content, driving traffic, building an email list and building a social media audience. 1. Email #2: Blog Post Promotion. Three days prior to the webinar, I wrote a blog post about how I promoted that webinar with Facebook ads. Blog Post Promotion. Four days prior to the start of my training program about the Facebook pixel, I wrote a blog post about… yep, the Facebook pixel. Clicked a link to the blog post about the Facebook pixel. General Approach. refused. It’s not my style.
  • MELTWATER  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] Social Sidekick 3/5-3/11: Social Holidays, Themes, and Noteworthy Events
    Women's March, indeed. It's Women's History Month, so make sure to incorporate the stories, voices,… Read More.
  • BUFFER SOCIAL  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
    33) 80% of Lifestream’s survey respondents would rather watch live video from a brand than read a blog ( Livestream , 2016). Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Marketers’ Usage.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Don't Throw Good Brand Money After Bad
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. This article could also be called, "who says you can't go home?". I was in Orlando this morning, presenting to the  Retail Industry Leaders Association. grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. She was telling me how difficult their new role is, because they are busy untangling the mess that was left behind from her predecessor. What happened before all of this? This senior marketer moved quickly. Backwards?
  • AUDIENSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] [VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing
    Tuck into our recent blog on the subject. Blog Social Media StrategyWelcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Want to take this further and dive into ROI from your social media marketing?
  • MELTWATER  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Transparency vs. TMI
    We are living in the age of the “overshare,” with readily accessible information on the… Read More.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] The Truth About How Often to Post in Social Media
    More is Neither Less, nor More. A few years ago, I published a slideshare presentation and blog post based on a presentation I gave at a SocialFresh conference called Shotguns Trump Rifles. Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. Our friends at CoSchedule, in fact, collated much of it to create this nifty consensus guide on when to post. None of it is true.
  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Why I Am Addicted to @CSPAN
    Please sign up to receive blog posts by email. I admit it. I am addicted to CSPAN. I don’t receive cable TV and I get my news from various sources. I don’t mind reading or watching news after the fact (as it’s sometimes better then) but I also enjoy real-time and unfiltered news. CSPAN fills that void. In addition to my 500-plus Twitter list of political reporters covering the Washington, DC establishment and occasionally watching CNN GO on Roku , CSPAN helps me gain awareness of Washington’s who’s who of players. He responded seconds later.
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] 5 reasons nonprofits have an advantage when it comes to social media
    Granted, your experience may vary, but in my time as social media manager for various associations I had the privilege of sharing really great, powerful content that really resonated with people– videos of babies hearing their mom’s voice for the first time (I defy you not to tear up watching that), great blog posts, breaking news that has the potential to save people’s lives, etc. This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Who am I now, an optimist?
  • KATIE LANCE  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] The #GetSocialSmart Show Episode 007: How to Create Meaningful Engagement
    It’s episode seven of The #GetSocialSmart Show! This whole month is about showing the love. This particular episode is about meaningful engagement. How do you create meaningful engagement with your clients, your potential clients, your prospects? How do you show them the love? All right, I’ve got three quick tips for you today. Tip number one, is be intentional. It’s not going to happen by accident. You’ve got to be intentional about building engagement. Guess what? It’s less about you and it’s more about other people. Get organized. think this is really key.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] It's Not Easy To Be A Loving Brand These Days
    Many started off with blogging - and the early social media platforms - as a way to counter-balance against the many individual voices that were now asking questions, complaining and trying to connect to a brand that, clearly, never had an operating procedure for how to deal with individuals in an open and public way. blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. This is a fact. it's a great thing.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Social Media Reporting Tips (From Your Boss)
    Let me get the elephant in the blog post out of the way and just say that yes, Simply Measured is a social media analytics company. I spend a lot of time analyzing stuff. analyze personas, lines of business, channel performance, conversion rates, and interest in specific products and solutions. segment content by topic, type, and delivery method to see what’s performing the best. roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. This comes with the territory. In fact, I don’t even directly manage our social media manager.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Social Media Reporting Tips (From Your Boss)
    Let me get the elephant in the blog post out of the way and just say that yes, Simply Measured is a social media analytics company. I spend a lot of time analyzing stuff. analyze personas, lines of business, channel performance, conversion rates, and interest in specific products and solutions. segment content by topic, type, and delivery method to see what’s performing the best. roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. This comes with the territory. In fact, I don’t even directly manage our social media manager.
  • MELTWATER  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Calculating Your KPI Correctly: Which Measurement Is Best for Your Campaign?
    Facebook’s advertising strategy basically boils down to: Show people ads they want to see and… Read More.
  • AUDIENSE  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Multimedia direct messages at scale, for a world of richer experiences
    Blog Audiense NewsTwitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. No surprise, then, that the capability of the platform to execute personalized direct message campaigns is one of its popular and most frequently used features.
  • AGORA PULSE  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] How to Repurpose Your Best Social Media Content
    Have a great blog post or video? Examples of how you can do this include: Update older high-performing blog posts with new information, and announce the updates in your social media posts when you share it. Pull several different great single lines from blog posts, videos, or interviews that you’re sharing. Examples include links to educational blog posts or video tutorials. You can even take “live” content like a Twitter chat, turn it into a blog post, and upload post links across multiple social platforms. Alter it for Cross-Platform Sharing.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Setting Up Your Browser to Increase Your Productivity
    This ensures that I don’t waste time procrastinating and I am working on tasks that are going to help me achieve my blogging goal for the year. As bloggers we spend most of our work time staring at our browser. How we have a browser set up can have a significant impact on our productivity in two ways: It can help us eliminate distractions. It can help up keep focused on our key activities. Below I am sharing four ideas you can implement to your browser, which will boost your productivity. Set your browser start up page. How many tabs do you currently have open in your browser?
  • SOCIALLY SORTED  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] 3 Effective Ways to Reduce Social Media Overwhelm
    Take this very article that you are reading right now.  My blog, Socially Sorted, focuses on visual content and content strategy. Decide on your “core content” It typically should be content that is based on your website, such as: a Blog. Video channel  with expanded blog content on your website (with videos hosted on YouTube, Vimeo etc). For the majority of small businesses, a blog is the most popular choice. There may already be millions of blog posts on the web, but nobody has your unique point of view. Are you in social media overwhelm? .
  • SPROUT SOCIAL  |  MONDAY, FEBRUARY 13, 2017
    [Blog] Relationship Advice That Will Help Increase Brand Loyalty
    So while you’re Tweeting clever comments and sharing links to your latest blog posts, remember to take the time to stop and listen to what your audience is saying. New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. 1. Speak Up.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 13, 2017
    [Blog] The Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. This week we discussed:  . flying cars.
  • PROBLOGGER  |  MONDAY, FEBRUARY 13, 2017
    [Blog] All Editors are Not the Same, so Which do You Need?
    A question that frequently comes up in writing and blogging groups I’m part of is: ‘anyone know a good editor?’. This is usually followed by comments of ‘I used this guy once but it was a frustrating process’, or ‘mine was ok, but I’m not sure I’d recommend them.’. I’ve come across so many people who were really disappointed with the editor they hired to help them with their books or blog posts and in almost every case, once I’ve done some digging, I’ve discovered it was because their expectations of their editor were completely unrealistic. How so? That’s ghost writing.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 13, 2017
    [Blog] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. 6) BrandWatch. Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. 7) Simply Measured. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram,  and blogs.
  • PROBLOGGER  |  MONDAY, FEBRUARY 13, 2017
    [Blog] 180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money
    Ways to Use Facebook Live to Grow Your Blog. know numerous bloggers getting pretty amazing results with FB live – they’re using it to build their brand, grow their audience and make money – so I thought today we’d look at some of the different ways that you can use it to grow your blog and business. As I said at the top, my name is Darren Rowse and I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks, and many other things all designed to help you as a blogger grow your audience and make money from your blog.
  • PROBLOGGER  |  MONDAY, FEBRUARY 13, 2017
    [Blog] 180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money
    Ways to Use Facebook Live to Grow Your Blog. know numerous bloggers getting pretty amazing results with FB live – they’re using it to build their brand, grow their audience and make money – so I thought today we’d look at some of the different ways that you can use it to grow your blog and business. As I said at the top, my name is Darren Rowse and I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks, and many other things all designed to help you as a blogger grow your audience and make money from your blog.
  • MELTWATER  |  SUNDAY, FEBRUARY 12, 2017
    [Blog] From Generalist to Specialist: Building a PR Career
    Chances are good that you gravitated toward a career in PR because you were good… Read More.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 12, 2017
    [Blog] Reinvent Yourself With James Altucher - This Week's Six Pixels Of Separation Podcast
    blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Episode #553 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. James Altucher is one of the best non-fiction writers that I know. He writes quality. He writes quantity. He has a lot of material. He He is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He was an investor in Buddy Media (which sold to Salesforce for about $800 million ) as well as bitly. Enjoy the conversation. . audio.
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] Social Selling For Your Business
    She also blogs at FreshlyTechy.com. Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. A new form of selling, social selling , has taken over businesses as a way for them to communicate and connect with their customers and prospective customers. The New Way of Direct and Indirect Marketing. ” Click To Tweet.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] Six Links Worthy Of Your Attention #347
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Forbrukerinspektørene - NRK TV. "No, that isn't a typo. Watch this Norwegian talk show. It takes a while for the video to load. Skip to 5:36. Why can't we all have these please?" Alistair for Hugh). Asking the wrong questions - Benedict Evans. Documentary Now! Hugh for Alistair). big think.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] Don't Confuse Growth For Relevance
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Just because something does not post Wall Street growth, it does not mean that it is dying or no longer relevant. This may seem obvious, but it doesn't look so obvious if you study the current marketplace and business climate. In fact, if you take a pure Wall Street perspective of things, we will wind up being in a place where it will be hard for all businesses to succeed. Take a step back. Take a deep breath. Put Wall Street aside. Put your brand's performance aside. brand.
  • MELTWATER  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] PR Tips: Jumping into Snapchat in 2017? You’ll Need to Do Research First
    Snapchat is probably the hottest social media platform right now. But the demographics and atmosphere… Read More.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] Reading Roundup: What’s New in Blogging Lately?
    After taking some time off over the holiday season on my blog, I’ve been thinking about things I normally don’t have time to – and I think those things have been reflected in today’s roundup! Things like going back and optimising older posts for SEO, thinking about my blogging origins and how they’re influencing my blogging future, and getting back to my first love: writing. Swap “blog” for “business” and the tips still apply. Working for free (but working for yourself) | Seth’s Blog. Is it ever?
  • JON LOOMER  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] The Importance of the Facebook Pixel
    target all of my website visitors to promote a recent blog post. I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?).
  • THE REALTIME REPORT  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] 3 Reasons Why It’s Worth Paying For Social Media Advertising
    It can prove to be a costly service, but if sites such as LeoVegas blog have benefited from the social media experience, so can you. 3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success. More Customers. Immediate Results.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] Pump And Dump Does Not Generate Great Content
    We should turn that into a blog post? blog post. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. "Let's share everything. There's lots of good stuff here. Did you catch that?". Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's not just an inflection point between those creating content and the saturation of content on media channels. instantly. You see this often - especially in video content.
  • MELTWATER  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] Get the Most Out of Guest Blog Posts for Your Brand
    You’ve written a great blog post for your brand, but your audience isn’t where is… Read More.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] The Latest Facebook Performance Metrics; How Does Your Brand Compare?
    In case you missed it, the blog post went something like this: A few months ago, we noticed organic reach really starting to pick up across brand pages. More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. These numbers can be used as a guide to see how your brand’s Facebook performance compares to industry.
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] 5 Foolproof Ways to Increase Your Conversions from Gated Content
    Let’s say someone in your database (whom you already have information on) lands on a blog post that is about Instagram. When I need some inspiration, I turn to Lucy, our Senior Content Marketing Manager, and see which titles are performing well on the blog or what is getting the highest click-through on our newsletters. Have you been tasked with increasing conversions from your content? My guess is yes–probably from your demand generation team (people like me). Increasing conversions from content can greatly impact your sales funnel. Then deliver it. Aberdeen ).
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] 5 Foolproof Ways to Increase Your Conversions from Gated Content
    Let’s say someone in your database (who you already have information on) lands on a blog post that is about Instagram. When I need some inspiration, I turn to Lucy, our Senior Content Marketing Manager, and see which titles are performing well on the blog or what is getting the highest click through on our newsletters. Have you been tasked with increasing conversions from your content? My guess is yes–probably from your demand generation team (people like me). Increasing conversions from content can greatly impact your sales funnel. Then deliver it. Aberdeen ).
  • MELTWATER  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] Sidekick 2/26-3/4: Social Holidays, Themes, and Noteworthy Events
    Sashay, shante! Whether your idea of “red carpet ready” is getting fully glam up or… Read More.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] Top Association Social Media Jobs This Week – February 9
    Content Marketing Specialist , InfoComm International – This position supports InfoComm’s Marketing & Communications Department by generating written and other content for the association’s website and implementing the association’s social media plan, tracking media, social media and blog metrics. Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Director of Content Marketing , TechSoup – Help us change the world!
  • SOCIALMEDIA.BIZ  |  THURSDAY, FEBRUARY 9, 2017
    [Blog] 3 killer ways to create & curate social content
    It’s the perfect counterpart to creating content: by sharing other useful articles, videos, and blog posts with your audience, you build a relationship with them that isn’t 100% all about your brand. Find the balance. 1 So we have content creation (writing blog articles, creating videos, etc.) Just as you want to have a variety of types of content on your own blog or social media stream , you also want to vary what you share. Your email newsletter: If you send a monthly newsletter, the content in it doesn’t all have to be sourced from your blog. Post by Megan Totka.
  • JON LOOMER  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] Entrepreneurs: Software and Apps I Use
    Take a look at this blog post for details on how I use Wirecast to stream webinars. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve spent more than five years building my business. Five years experimenting, failing, trying again, and finding success. It’s a constant evolution, and the tools I use tend to be fluid. Reading that post is kind of embarrassing now. That thriftiness held back my progress. Still.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] The Brands That You Live For
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. I watched the documentary  Citizenfour the other night. It was on Netflix. It's from 2014. It's a documentary about Edward Snowden. There are lots of movies about this topic. haven't seen them all. You know how it is. you save a bunch of movies to your list on Netflix, and you eventually get tired of the endless scroll. clicked on it. didn't know what I was getting into. just wanted to watch something that would be mentally stimulating. became. hopeful. remember saying it.
  • AUDIENSE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] [INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)
    Blog Social Media Interviews Twitter DataNo matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. In a rush? See the case study right here. Audiense: What sparked your interest in the connection between social data and TV? It dawned on me, why not use this data in the creation of the show too?
  • RAZOR SOCIAL  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] The Technology Part to Your Content Marketing Plan
    You can add blogs and websites that are most relevant to your industry/business and create a feed of content to help you get inspired and find great ideas for your own content. Feedly also allows you to organize your feeds into categories, e.g. social media blogs, marketing technology blogs, etc. You can use it to create an editorial calendar for your WordPress blog, manage a team of writers, and collaborate on content.  . Canva is a great tool that you can use to quickly create compelling visuals for your website, blog posts and social media. Feedly. Quora.
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] 15 Common Social Media Questions & Answers
    Or you can use it to inspire you to write a few blog posts or conversation starters that riff off the topic or expand upon it. You can also ask your employees to contribute one blog post per month. Old blog posts can be Retweeted with new phrasing and imagery. In fact, you can set a strategy in which every blog post gets shared across every network on day one, a repeat on Twitter on day three, a repeat on Facebook on day eight and so on. Asking the right questions can improve your chances of success and help you avoid costly mistakes. Answer: No. Answer: Yes.
  • MELTWATER  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] PR Pros Use Video to Pump up Campaigns
    The use of video in the PR world is exploding. Of course, visuals have always… Read More.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] 5 Things to Think About Before You Start a Blog
    You’ve had it in the back of your mind for a while now, but you’ve realised the hour is right to take the plunge, and you want to start a blog. If creating a blog is something you’ve been thinking about but you haven’t known where to start, then these are some basics you could keep in mind to ensure you create a blog not only you love, but your readers will too. blog you won’t get sick of in six months’ time and abandon (which happens more than you think!), but something you can build and be proud of. Will it be your blog name?
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] Where Will Your Great Ideas Come From?
    have big plans for 2017, blog-wise and business-wise. I bet you do too. Fresh blog topics. By ProBlogger expert Ellen Jackson of Potential Psychology. My word for this year is ‘bigger.’ ’ I’m going to think bigger, to play bigger. After a year of hard work and incremental improvement it’s time for a quantum leap.  It’s time to shake things up; to think differently about what I do. A new year is a great time to plan, to get organised and to come up with your big ideas. But But where do these great ideas come from? Original and functional. Me too.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] Build Your PR Content Strategy with This Targeted Toolbox
    content marketing institute coschedule cyfe google anatyics kapost make my persona modern blogging masterclass moz bar paula kiger smarter goals up close and persona url builderThe shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop!
  • AUDIENSE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Blog] Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense
    Blog Audiense NewsWe’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense. Mel Morris. Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club. His investments include Audiense, Adthena (competitive intelligence for search marketers), BriefYourMarket (SaaS automated customer marketing and communication services) and Entotem (multimedia home entertainment technology). You can read the full news release here.
  • KATIE LANCE  |  TUESDAY, FEBRUARY 7, 2017
    [Blog] The #GetSocialSmart Show Episode 006: Bring the Online – Offline!
    Blog facebook birthdays facebook marketing getsocialsmart offline marketing relationship marketingIn this episode of The #GetSocialSmart Show I share some tried and true ways to bring the online – offline! This is something I’ve been sharing for quite some time but it is something that is near and dear to my heart. It’s something that has been at the core of our business, and it’s something that a lot of our clients religiously do, day in and day out, that makes a huge difference when it comes to social media. What do I mean by taking the online offline?
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 7, 2017
    [Blog] A Lesson From Facebook That Every Brand Should Learn
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's office and instilled into all of our business units. We are actively acquiring startups and scaling our teams with new product launches and developments.". We never expected it to happen so fast. We are large and slow to adapt. We have seen this before.
  • MELTWATER  |  TUESDAY, FEBRUARY 7, 2017
    [Blog] Why You Need a Marketing Analyst on Your Team
    Every time I tell someone that I work as a ‘Marketing Analyst,’ I’m met with… Read More.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 7, 2017
    [Blog] Where Will Your Great Ideas Come From?
    have big plans for 2017, blog-wise and business-wise. I bet you do too. Fresh blog topics. By ProBlogger expert Ellen Jackson of Potential Psychology. My word for this year is ‘bigger.’ ’ I’m going to think bigger, to play bigger. After a year of hard work and incremental improvement it’s time for a quantum leap.  It’s time to shake things up; to think differently about what I do. A new year is a great time to plan, to get organised and to come up with your big ideas. But But where do these great ideas come from? Original and functional. Me too.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 7, 2017
    [Blog] Three Ways to Pitch Journalists—and Get Results
    Communication Media Relations advertising columnist chicago sun-times influencer relations michael smart prsa blog prsay sara rudeThere are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.
  • AGORA PULSE  |  MONDAY, FEBRUARY 6, 2017
    [Blog] Here’s How to Use The New Facebook Post Options
    This is great for your online store or blog to feature what is available. This allows you to create blog post style posts on your page, including a header image, photos, title, and sub headings. If you don’t already have a blog on your website, this may be a good way to start creating more macro content to accompany your micro content on your page. Have you been wondering how to use these new Facebook post options on your business page? We will go through each one step-by-step. Some of them might seem *very* familiar. Share a Photo or Video on Facebook. Get Messages.
  • MELTWATER  |  MONDAY, FEBRUARY 6, 2017
    [Blog] Infographic: Super Bowl 51 Social Media Showdown
    If a team's chance of winning the Super Bowl was based on the frequency their coach,… Read More.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 6, 2017
    [Blog] Best UX Practices for Your Brand Account on Instagram
    The goal of a social media post on Twitter or Facebook is likely to push that viewer to your website to read a blog post, view a product, or complete a conversion. Other brands make this link their most recent blog post, giveaway/mailing list page, or product/service landing page within a campaign period. Whatever Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Your owned social media accounts are the best resources you have for developing your brand. The Ultimate 2017 Instagram eBook Download.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 6, 2017
    [Blog] Best UX Practices for Your Brand Account on Instagram
    The goal of a social media post on Twitter or Facebook is likely to push that viewer to your website to read a blog post, view a product, or complete a conversion. Other brands make this link their most recent blog post, giveaway/mailing list page, or product/service landing page within a campaign period. Whatever Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Your owned social media accounts are the best resources you have for developing your brand. The Ultimate 2017 Instagram eBook Download.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 6, 2017
    [Blog] Facebook's Wild Revenue Run, Snapchat's IPO And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. This week we discussed:  . She's a star.
  • PROBLOGGER  |  MONDAY, FEBRUARY 6, 2017
    [Blog] SEO for Bloggers: A Basic Explanation
    You know how to blog, and you know you have to incorporate SEO in your pages somehow to be successful, but the technical aspects of SEO are daunting, at best. This is the first part of a three-part series on the What, How and Why of SEO and how it relates to your blog. Use these pieces to learn the cornerstones of search engine optimisation and you’ll be better able to use SEO to improve your blog. Search engine optimisation, or SEO, is a way of crafting your blog that focuses on growing your search engine results organically. Search Engine Optimisation.
  • PROBLOGGER  |  MONDAY, FEBRUARY 6, 2017
    [Blog] 179: How to Lower the Bounce Rate on Your Blog
    11 Techniques for Lowering the Bounce Rate on Your Blog. So in this episode, I thought I’d tackle the topic and will talk briefly about what bounce rate is, about why I see many bloggers not really interpreting it in a helpful way and  for the bulk of the episode I want to give you 11 things you can do to lower bounce rate on your blog. Further Resources on How to Lower the Bounce Rate on Your Blog. Further Reading on Removing Dates from Blogs. How to Turn Surfers into Blog Readers by Building a Sticky Blog. Google Analytics. ProBlogger Start Here Page.
  • PROBLOGGER  |  MONDAY, FEBRUARY 6, 2017
    [Blog] 179: How to Lower the Bounce Rate on Your Blog
    11 Techniques for Lowering the Bounce Rate on Your Blog. So in this episode, I thought I’d tackle the topic and will talk briefly about what bounce rate is, about why I see many bloggers not really interpreting it in a helpful way and  for the bulk of the episode I want to give you 11 things you can do to lower bounce rate on your blog. Further Resources on How to Lower the Bounce Rate on Your Blog. Further Reading on Removing Dates from Blogs. How to Turn Surfers into Blog Readers by Building a Sticky Blog. Google Analytics. ProBlogger Start Here Page.
  • PROBLOGGER  |  MONDAY, FEBRUARY 6, 2017
    [Blog] PB179: How to Lower the Bounce Rate on Your Blog
    11 Ways You Can Lower Your Blog’s Bounce Rate. So in this episode, I thought I’d tackle the topic and will talk briefly about what bounce rate is, about why I see many bloggers not really interpreting it in a helpful way and  for the bulk of the episode I want to give you 11 things you can do to lower bounce rate on your blog. Further Resources on How to Lower the Bounce Rate on Your Blog. Further Reading on Removing Dates from Blogs. How to Turn Surfers into Blog Readers by Building a Sticky Blog. How to Get People to Comment on Your Blog Posts.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 5, 2017
    [Blog] Community Discussion: Your One Thing for 2017
    At the ProBlogger event on the Gold Coast last year, Darren motivated us all with his rallying cry to find one thing we want to do with our blogs, businesses, and lives. Last year for me was “get back to my roots” – blogging had changed, and mine was no exception. Do you wish you could take the leap from full time work to full time blogging? Just one thing that we would prioritise, measure all things against, and work hardest at among all the other things that take up our time. I’m still considering my one thing. Are you wanting to write a book?
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 5, 2017
    [Blog] Technology Provocations With Nicholas Carr - This Week's Six Pixels Of Separation Podcast
    His latest book, Utopia Is Creepy And Other Provocations, is an awesome collection of his best essays, blog posts and other musings with word. blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Episode #552 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. His latest book is called, Utopia Is Creepy And Other Provocations. It could, literally, be translated as "Our World Is Creepy". and that's the point. and The Glass Cage. Enjoy the conversation. audio. brand.
  • THE REALTIME REPORT  |  SUNDAY, FEBRUARY 5, 2017
    [Blog] How To Breathe New Life Into Your Small Business Blog
    How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses , especially for those of us just getting on our feet. Content marketing can be a goldmine for small businesses; however, there are three keys to getting your blog off the ground which are often overlooked by bloggers who feel that they’re just talking to themselves: – Establish your business’s personality, tone and voice. – Blog with a purpose by targeting specific keywords which are actually realistic for your brand to dominate. Pick A Fight.
  • THE REALTIME REPORT  |  SATURDAY, FEBRUARY 4, 2017
    [Blog] 8 Google Analytics Tricks For Marketers
    However, there is a chance that they were introduced to your brand through some blog or during a search for another company’s product or service. 8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords. Campaigns. Tag Manager. commerce Tracking.
  • JON LOOMER  |  FRIDAY, FEBRUARY 3, 2017
    [Blog] Facebook News Feed Updates: Authenticity and Video Completion
    Facebook has been documenting these updates since August 6, 2013 with their News Feed FYI blog. For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. So if this is you, prepare yourself for further frustration. I don’t think any of these updates are a big deal, but we’ll get to that later in this post. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 3, 2017
    [Blog] 4 Ways To Lead With Authenticity In Uncertain Times
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. There are countless bestselling business books and TED Talks that tackle these subjects. and which ideas flop. Yes, it's about communications and presence. brand.
  • MELTWATER  |  FRIDAY, FEBRUARY 3, 2017
    [Blog] PR Tips: Seasoned, Just Starting, or ESL, 10 Blogs to Make You a Better Writer
    As communications professionals, we manipulate words and wield the pen (okay, computer) as our weapon… Read More.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, FEBRUARY 3, 2017
    [Blog] 5 Steps to Developing a Social Media Audit
    Scanning the Twitter feeds, Pinterest pages, Instagram posts and potential blogs of your brand advocates can reveal a lot about what motivates them and what they enjoy. It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! The path to a social media audit is as easy as the following 5 steps. 1. Outline Key Motivators. At Ignite Social Media, every strategy and audit we do starts with the target consumer. Include the Competition. Do you need to?
  • PROBLOGGER  |  FRIDAY, FEBRUARY 3, 2017
    [Blog] Reading Roundup: What’s New in Blogging Lately?
    This week, as usual, the number of tips and tricks about blogging and its related tasks are overwhelmingly large! Episode 49: Blogging | Straight and Curly. Productivity ninjas Carly and Kelly take time off from discussing self-improvement life hacks to chat all things blogging in this episode of their popular podcast. Blogging for 1o and six years respectively, they’ve a lot of tales to tell, and advice to give on what works, what doesn’t, and what cool opportunities have come their way all because of their blogs. Want more out of your blog?
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 3, 2017
    [Blog] The Big Question: Amplify Your PR Success
    Social Media The Big Question bad pr advice julia carcamo modern blogging masterclass PESO model rusty speidel sue durisAs PR pros, we tend to spend a lot of time defending our work versus celebrating our wins. It's time to amplify your PR success and show off your great work. The post The Big Question: Amplify Your PR Success appeared first on Spin Sucks. Related Stories The Big Question: Measure Your 2017 PR Goals The Big Question: Your 2017 Professional Development Goals Introducing The Big Question and Monthly Fireside Chats.
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