• MELTWATER  |  MONDAY, MAY 30, 2016
    [Blog] Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data
    Blog Media IntelligenceMarketing data lies at the foundation of every successful marketing strategy. Data tells us who… Read More.
    [Blog] 10 Ways to Strategically Grow Your LinkedIn Connections
    LinkedIn has a data set called “actions taken” which, according to the official LinkedIn blog , allows you to “see which actions you took that led to that specific increase in engagement.” To increase your reach, add the link to your LinkedIn profile to your email signature, to your blog page, portfolio page, and resume. 9. When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. How is this so? Optimize your LinkedIn profile to attract connections. Here is a link to examples.
  • KOKA SEXTON  |  MONDAY, MAY 30, 2016
    [Blog] 10 Steps to Great Content Marketing
    Your audience is looking to you as to what it is you want them to take away from your website, blog, book, and so on. By reading other people’s websites or blogs, you can save the ones you found interesting and create a folder. Maybe you find a blog that resonates with the same topic as yours, but you know it could be enhanced. Content Marketing is one of the most important processes to understand when creating a business or brand. It is a brands way of telling a story to attract new customers and bring back existing ones. Your purpose. Who is your audience? Your team.
    [Blog] Give Your Social Networks The Spring Cleaning They So Desperately Need
    Tags, just like on blog posts or other entities, are simply words we choose to associate with one or more items, in this case, people. Since I've shifted my own blog and business over the years, I've gotten to a point where I simply cannot answer unscheduled, unsolicited phone calls. Page - If your posts include a "slug" - a piece of text in the URL that's always there - like /blog/ you can type that in and Google Analytics will only show results that have that text in the URL. Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Your worst?
  • SOCIALFISH  |  MONDAY, MAY 30, 2016
    [Blog] Social Media Tools and Resources for Social Learning
    Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never. This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Articles about social learning and the difference between social media and social learning. Defining and Designing Social Learning.
  • PROBLOGGER  |  MONDAY, MAY 30, 2016
    [Blog] PB119: How to Choose the Right WordPress Theme for Your Blog
    How to Decide on a WordPress Theme for Your Blog. Kelly is one of the go to people in Australia when it comes to blog design. received a question from Nils from Soul Thoughts who asks a question that many bloggers who are starting a blog. What is the best WordPress theme to choose for my blog (and how to make that decision). I’m not a designer, so I’m going to let our design expert Kelly share her tips on choosing the right WordPress Theme. PB119: How to Choose the Right WordPress Theme for Your Blog. Today I have a treat for you. Or their typography?
  • TWIST IMAGE  |  SUNDAY, MAY 29, 2016
    [Blog] Innovation Culture With Michael Schrage - This Week's Six Pixels Podcast
    blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Episode #516 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. It may seem obvious to us now that innovation is when consumer's accept new products and services, but this wasn't always a commonly-held belief (until Michael brought it forward). Ever hear of rapid-prototyping? Enjoy the conversation. . audio. brand. google.
  • TWIST IMAGE  |  SATURDAY, MAY 28, 2016
    [Blog] We, The Misfits (And The Beauty Within)
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. You could hear a pin drop. It doesn't happen as often as one might think anymore. have had the pleasure of attending (in person) the annual TED conference for close to ten years. What you see online - the billions and billions of views that these magnificent TED Talks receive - are the "best of the best." Getting a standing ovation after delivering a TED Talk is getting harder and harder. The bar is set so high. This year, there were a few. I'm that misfit that she describes.
  • MELTWATER  |  FRIDAY, MAY 27, 2016
    [Blog] How to Get Noticed By Influencers Without Looking Like a Stalker
    Let’s face it, you want visibility and profile and you’d probably fall over yourself if… Read More.
  • MELTWATER  |  FRIDAY, MAY 27, 2016
    [Blog] How to Get Noticed By Influencers Without Looking Like a Pratt or a Stalker
    Let’s face it, you want visibility and profile and you’d probably fall over yourself if… Read More.
  • PAM MOORE  |  FRIDAY, MAY 27, 2016
    [Blog] 15 Things Smart, Social Savvy Business Marketers Never do on Facebook
    How to Convert Facebook Personal Profile to Business Page (blog post). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2% of our daily active users are outside the US and Canada. Facebook is no different. Post spam. There is only one you.
    [Blog] Day In The Life of a Social Media Marketing Intern
    And sometimes those contacts you have met may forward you onto your next opportunity through their own networks. I do hope that this blog has proven insightful to all you fellow college students and recent grads looking for internships. “So you’re the new intern? Great! Can you get me some coffee?”. I bet any amount of money that when you hear “intern” that is the first thing that comes to mind. That, or you think of The Intern (a fantastic movie in my opinion). But shockingly, being an intern here at Ignite is more than just preparing coffee. So who is “The Intern”? GO WOLFPACK!
    [Blog] Does Your Content Have Superpowers?
    B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeA few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Powerful Stickiness.
    [Blog] How To Find Influential People Who May Be Tweeting Your Content
    It smartly understands that people often share links to articles without mentioning the author or blog, and wants to make sure I see them. Twitter How To Find Influential People Who May Be Tweeting Your Content. Story Of How I Found An Influencer Who Tweeted My Article To 276,000 Readers Thursday afternoon I was going about my business as usual, and happened to open my Google Analytics app to see how traffic was doing. It's something I do two or three times a day, and you'll soon see why. Up until a few moments before, traffic for the day was fairly steady and predictable. https://t.co/ndqD5hqE6y
    [Blog] International Marketing Campaigns: Breaking Through Language Barriers
    Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter. International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. Indeed, you could say that english has become the global language for business, but a key element in any successful marketing campaign is the ability to speak directly to the customer.
  • MELTWATER  |  THURSDAY, MAY 26, 2016
    [Blog] Social Sidekick 6/5-6/11
    Blog Facebook Social Listening Social Marketing Twitter content social media social media holidays Social media marketingBueller? Bueller? Don’t forget to celebrate the anniversary of Ferris’ epic day off on 6/5… Read More.
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Blog] 20 Social Insights You Can Learn From Instagram
    Platform Blog Twitter Data Twitter InsightsInstagram’s current number of active users stands at 400 million today. And if you’re a regular Instagram user then you would have noticed the regular ads on your stream; Instagram is ready for business, and it’s raring to go. The question is, are you? We will take you through the various social insights you can get about your audience on both Twitter and Instagram, and why this powerful combination should be a part of your marketing strategy. Conversations. What is your audience talking about? Video, Photos, Collages? Drinks brands?
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [Blog] SMS Marketing: a Grossly Underrated Marketing Tactic
    Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. No convinced? Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bath Store UK reported a dramatic 32% jump in sales the day they started sending messages. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. An ROI of 500% and 680%…no kidding!
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Blog] Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay
    If you’ve finished reading our latest blogs, and want some more social media insight to tuck into, there’s a wide mix here. Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. She’s going to perform at the opening ceremony of the UEFA Champions’ League. We talk about her #InCommon campaign with Pepsi. Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay. We also have the charity Missing People using Twitter to #FindEveryChild. InCommon https://t.co/hoUfMSPKWL.
    [Blog] PB118: How to Find Time to Create Your Blog’s First Product
    Seven Ways to Find Time to Create Your Blog’s First Product. There was also tension around the topic of monetizing blogs. He writes: “I’ve been building an audience on my blog for the past two years, and to this point have made money with sponsorship and a little affiliate marketing. Between a full time job, kids, writing blog posts, promoting my blog, and looking after my readers, I just don’t have enough time. So today, I am going to talk about seven things that might help Bradley get that product created without giving up on his blog.
    [Blog] 10 Steps to a Content Marketing Strategy
    Your audience is looking to you as to what it is you want them to take away from your website, blog, book, and so on. By reading other people’s websites or blogs, you can save the ones you found interesting and create a folder. Maybe you find a blog that resonates with the same topic as yours, but you know it could be enhanced. Content Marketing is one of the most important processes to understand when creating a business or brand. It is a brands way of telling a story to attract new customers and bring back existing ones. Your purpose. Who is your audience? Your team.
    [Blog] How to Figure Out Once and For All Which Social Media Platforms to Be On
    Blog periscope snapchat social media social media platforms strategyAccording to Pew Research , 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. But, the bigger question remains, which platforms should you be on and why? These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Periscope for me is a great example. Google yourself! Katie.
    [Blog] $100 Off First-Ever Master Class on Community Management Best Practices
    And readers of our blog can save $100 if you register by May 31st using the discount code EARLYBIRD. (If you’re reading this after Monday, but before June 6, you can still save $50 with that same code even though you’re not the earliest bird out there.) For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. REGISTER NOW. As the job of community manager evolves (yet again), keeping up is increasingly challenging. We’ll cover: The evolution of the Community Manager. Content and channel strategy.
  • UNMETRIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] 3 Ways Brands Can Gain From Twitter's Character Limit Tweak
    expected my Twitter feed and the responses on the blog post that announced the change to be full of people vehemently protesting. The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline). sizeable part of my day is taken up by composing tweets to share content that we put out. And no more losing sleep over a silly dot before tweets that begin with an '@' mention.
    [Blog] How Purpose Will Power Future Online Communities
    This post by the super smart Bill Johnston originally appeared on his structure3c blog   and is reposted here with permission. ———— Purpose. people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” Steger & Dik, 2010). a.k.a. Your reason for getting up in the morning.”. Bryan Dik PhD – Professor of Psychology at Colorado State & Cofounder of Jobzology. The Fine Line Between Engagement & Manipulation. Growthhacking, gamification, content snacks and personalization. Purpose-Driven Communities. Implications.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Blog] Let’s Be Clear on Content Creation vs. Content Curation
    Content Curation  is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. In an ideal world, a fresh blog post would be written each day to keep your site ranking highly. Read If you feel really protective of your brand’s voice then curate content only on channels like Twitter and save the original stuff for your blog. Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. What do they like?
    [Blog] New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
    They’ve also announced that in addition to all of the exciting changes that we’ve covered here, there are even more changes in the works! I’d love to leave things with a quote from a recent blog post of ours on How We React When Our Favorite Social Networks Shift : Our favorite, apps, social networks and products are all going to change. Twitter co-founder and chief executive Jack Dorsey  told the BBC  that “It doesn’t make sense to anyone. People have had to work around it. That just looks ugly, and it’s confusing.” just setting up my twttr.
  • MELTWATER  |  TUESDAY, MAY 24, 2016
    [Blog] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to… Read More.
    [Blog] How Brands Can Create Social Engagement Via Music Festivals
    The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. million tweets per day using #Coachella branded hashtag. 40+ million globally experienced #Coachella via Snapchat. 239 million total reach. You heard us right. every year. If you didn’t already know, 32 million people attended at least one U.S. music festival in 2014 (according to Nielson Music), and of that number, 14. Drink.
    [Blog] 11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
    For more on this particular point, I recommend reading Josh Bernoff’s extraordinary blog, Without B t , and his forthcoming book.). Image via BigStock. Donald Trump’s machinations are routinely described as “shocking” and “revolutionary” by political observers. They claim he has “reinvented modern politics.” ” And maybe he has. But when you remove Trump’s (and to a certain degree, Bernie’s) actions from the context of campaigns and elections, they are neither shocking nor revolutionary. Or vice versa? They Are Profane.
  • KIKOLANI  |  TUESDAY, MAY 24, 2016
    [Blog] 11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion
    However, he also concluded that each blog audience is different and will respond to content length accordingly. Forgetting To Link To Other Content In Your Blog. You’ve probably read time and time again how vital it is to link out to other high authority blogs from your own. How Outbound Link Improves Your Blog Authority & Ranking. Here is an excellent guide on the KissMetrics blog that explains the why and how of internal link building. 8.) Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. BloggingIt should load quickly.
  • RAZOR SOCIAL  |  TUESDAY, MAY 24, 2016
    [Blog] High-Performing Facebook Ads: It’s a Numbers Game
    Social blog. Facebook Ads flat out WORK! Not for just a few people. Not just for highly skilled digital marketers or businesses in a few niches, but for everybody! GUEST POST: Here is a guest post from the awesome Terry Williamson from Boom Social. Here is the most recent example of how they worked for my company, Boom! Social. In the first two weeks of May we spent $10,444.60 on Facebook Ads to give away 7,538 copies of this lead magnet. See the Lead Magnet Here! Why would I do such a crazy thing? Spend $10K to GIVE something away!?! What that means is my Facebook Ads are, well…FREE!
    [Blog] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter).
    [Blog] Marketing and Grilling Have More in Common Than You Think
    The same webinars, ebooks, and blog topics seem to be copied and reapplied time and time again. May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. must have had marketing on the brain during my last cookout because the gears started to turn on why I love them both. Then it occurred to me—they’re actually more similar than you might initially think. Here’s why. 1.
  • BUFFER SOCIAL  |  MONDAY, MAY 23, 2016
    [Blog] Inside Buffer’s New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy)
    From where it started with Leo over five years ago to where it stands today, the Buffer Social blog has evolved a great deal over the years, and we’re extremely grateful to have built up a great reputation and sizeable audience along the way. The Buffer Social blog now attracts over 850,000 readers and averages over 1.1 This new design is our latest experiment and in this post, I’m excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy. reference blog and knowledge hub. Topics.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Blog] How to Write Engaging Content About “Boring” Subject Matter
    If the blog post you write is genuinely helpful and provides an actionable answer to the person who searched for it, you’ve already got an audience – and they’re reading with rapt attention. 3. Your blog is a great opportunity for you to get on their level by offering introductory insights or tidbits about the field. One popular analogy is that “blogging is like jogging” – it takes some time to gain momentum, and it’s hard to get started, but it eventually becomes second nature. 4. It’s time to dust it off, bring it back to life – and apply it to your blog. Climax.
    [Blog] Facebook Video and Facebook Live: The Future for Marketers
    This content allows you to repurpose media that contains a familiar face that can later be used for a content strategy on Instagram, Twitter, blogs, newsletters, etc. Facebook Web Video 360 Video 360-Degree Videos advertising Arsenic TV blogs BuzzFeed Comments Facebook Live Homeless Media influencer marketing Influencers Instagram Live Streaming Live Videos Mark Zuckerberg Marketing Meerkat memes Newsletters nowthis Periscope PopShorts Rob McCarty Shares Twitter Videos Virtual Reality YouTubeBelieve it or not, Facebook is the answer for marketers. So what is Facebook video anyway?
  • SPROUT SOCIAL  |  MONDAY, MAY 23, 2016
    [Blog] 18 WordPress Social Media Plugins to Live By
    This is very ideal for those wanting to give their readers a way to highlight parts of a blog post. The same applies to your blog posts when people have questions or comments. Additionally, you can get email notifications each time someone comments on your blog posts. This plug in lets you track your blog and website by connecting to the newest Google Analytics tracking code. Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the way.
    [Blog] What I Learned from my Social PR Makeover
    While typing this blog, I tried looking for Simon Sinek’s TED talk “ Start with Why.” I ” I was told by Shonali to find my “why” and she suggested I watch it. I had to stop Sinek’s lecture because I started losing my focus on writing this blog. really loved Mercy ’s point that she tries to blog at least once a day. Guest Post by Emma Hawes  . My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. Make it personal.
  • TALKWALKER SM  |  MONDAY, MAY 23, 2016
    [Blog] What Social Media Thinks of Brexit – The Real-Time EU Referendum Dashboard
    Best of all, the dashboard is an open resource so everyone with an interest can come take a look at the data and get up to date statistics for use in blogs, tweets, articles or even just to share with friends and colleagues. On June 23rd 2016, the people of the UK will make a historic decision to determine whether their nation will remain in the European Union or leave. Over the last couple of months, coverage online and discussions on social media have reached fever pitch and we decided to use Talkwalker social media analytics to analyze these online discussions.
    [Blog] How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades
    Email Marketing How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades. This is what happened to us about 10 months ago on the Wishpond blog. By adding content upgrades to both our new articles and some which received the highest traffic, we were able to generate 2,302 blog subscribers in just 10 months. If you're looking to jumpstart your blog's conversion rate, this article will break down the exact steps you'll need to get your own content upgrade strategy up and running. Ebook pages, free reports, exit pop ups , the list goes on and on.
  • AUDIENSE  |  MONDAY, MAY 23, 2016
    [Blog] 3 Ways Sports Marketers Need To Be Using Instagram Data
    Platform Blog Social Media Data Social Media StrategyDemy De Zeeuw posted on 433 , his highly popular Instagram account for football fans, with his notifications turned on, the video below is what happened. This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Getting to this point is great, but how can it be built on? What can you do with all of those interactions, and the insights they can lead to? More than just sip a cup of coffee. All sports, athletes, and clubs have their own unique interests. Meanwhile….
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Blog] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Creating Shareable content on your own blog (gave tips on how to work out what to create). All about getting people to look twice at you and your blog. Donna’s Blog Post – 21 Pro Tips for a Packed House at Your Webinar or Live Event Using Visual Marketing. She knew big blog posts were effective, she was asked to be an affiliate for Amy Porterfield, so she decided to create a “firecracker” blog post to get the most webinar attendees.
    [Blog] Why Inbound Marketing Is So Important For Your Business
    Content To Delight Customers: Blogs. In closing, a quote that I love from Guy Kawasaki : Sign up HERE to get my blogs directly in your inbox! Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. This way of communication is a full access pass to your expertise, know how, and story. Both established and new customers become part of your company’s journey, sort of a VIP, behind the scenes pass. Inbound equals interactive. Sales.
  • MELTWATER  |  SUNDAY, MAY 22, 2016
    [Blog] PR and Marketing Trends: What the Changing Media Landscape Means for Brands
    The media landscape has changed significantly and will continue to shift. As technology increases the… Read More.
    [Blog] 5 Super Easy Tips for Instagram Engagement to Get the Party Started
    newontheblog #blogging #visualsocialmedia #visualcontent #visualcontentmarketing #visualhacks #visualstorytelling . Are you struggling to engagement on Instagram?  . Would you love to not just get more eyeballs on your content but actually have people like and comment on your posts?  . In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started!  . If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party! So keep these in mind when thinking about engagement:  likes – comments – views.
  • PROBLOGGER  |  SUNDAY, MAY 22, 2016
    [Blog] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    Even if you don’t offer a product on your blog, you can showcase content with a multi-product ad and point the reader to your very best posts. For example, Jon Loomer placed an ad asking a question : “Have you missed one of my recent blog posts?” He then used a multi-product ad to showcase some of his best posts. 7. His site Web Hosting Secret Revealed (WHSR) offers helpful hosting advice and tons of smart blogging strategies. This is a guest contribution from Jerry Low of  Web Hosting Secret Revealed. Multiple entry points in funnel. Promote a benefit, not a product.
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Blog] Our Narrowing World View Is Not Facebook's Fault
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. Interesting. In a world where people are shunning traditional news outlets (newspapers, magazines, radio, etc.) and turning to social media for their news, there is a sudden expectation (demand?) How so? We are.
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Blog] Great Curation On Farnam Street
    blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. advertisingpodcast audio blog blogging brand businessblog businessbook businesspodcast curation curator davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook farnamstreet farnamstreetnewsletter google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog shaneparrish socialmedia twitter wppSounds simple, doesn't it? The audio.
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Blog] Facebook Made The Right Move. Regardless Of What Marketers Think.
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Brands will have to leave Facebook. . This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. It was a veritable free-for-all for a long time. On one hand, it was great for brands and the Grand Prix race for millions of likes. No joke. Still, consumers are not stupid. brand.
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Blog] Your Creative Moment Of Zen
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. I want my MTV. Yes, I am from that generation. time when moving images were put to the hottest music, and every musician and band was forced to create a video representation of their audio landscape. Most bands, labels and managers failed spectacularly, when it came to making this happen. Some struggled due to talent, while most suffered with little-to-no budget. As with all things creative, these limitations also gave rise to a new form of art and creativity. audio. brand.
    [Blog] 5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
    One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. About Paul Chaney. YourName.com).
  • PROBLOGGER  |  FRIDAY, MAY 20, 2016
    [Blog] Reading Roundup: What’s New in Blogging Lately?
    17 Tips for Entrepeneurs Who Blog | Entrepreneur. This is fantastic if only for the reminder that blogging daily isn’t all it’s cracked up to be in terms of traffic (so blog smarter, not harder!). Okkkkk I think it’s time I just outsourced this stuff now. I am really impressed with the lengths they’ve gone to to discuss how to make your blog easier to find for people with disabilities. 5 Top Ways to Strengthen Your Social Media Marketing Skills | Socialnomics. The post Reading Roundup: What’s New in Blogging Lately? Blog News
    [Blog] Infuse Your Content with Small Stories for a Big Effect
    This blog post may be just the thing. Marketers are constantly hearing about the importance of storytelling in their marketing. They should be trying to tell their brand story. Lead with a story. Connect with a story. For the average marketer, this can feel like a daunting change. You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services. And And now you have to tell them a story. Is that in addition to trying to educate them, or instead of that?
  • ABSOLUTE PA  |  FRIDAY, MAY 20, 2016
    [Blog] The touchy-feels: Creating chemistry to get your business noticed
    Social Media & Online Marketing business blogging business marketing tips business support business tips small business marketing social media tipsPicture this: You’re out and about, and fancy a coffee. Where do you go? The closest coffee shop? Or the one further down the highstreet that you really love? No brainer, right? You’ll go the little bit extra to hang out in the coffee shop that you love. They both sell coffee, in about a billion (approx) variations. So why trek to that particular one? Is it a boho, comfy sofa, books on shelves creativity den? See these Jimmy Choos?
  • JON LOOMER  |  THURSDAY, MAY 19, 2016
    [Blog] Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
    wanted to create something for those groups without impacting my blog content. As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. first created an experiment that allowed readers to segment themselves… While effective, I’ve found that people aren’t always honest with themselves about how advanced they are. intentionally made it a chore to get access to each webinar registration page. SIGN UP!
    [Blog] How to Start a Conversation on Social
    Lead your social messaging with content which begins asking questions (and linking to blog content providing the answers) that will nag at your target audience(s). This means you should be building out a robust blog and solid landing page on the other side of those links. We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? This applies to you if your brand: Is trying to fill a need people or organizations don’t know they have yet. Get Bold with Your Social Messaging.
    [Blog] How to Kickstart your DIY Design Skills with Adobe Spark
    You can design your Spark Page and share on social media or embed directly on your blog like this example I created. Blog Posts Social Media Social Media for Writers Visual Marketing Adobe Post Adobe Spark Content Marketing DIY design social media posts visual marketing what is Adobe SparkDIY Design is a must for small business owners, social media managers, and entrepreneurs. Time is the most valuable resource we have for our businesses. Being practical with project management and smart with our money has never been more important. sorry Android fans). How awesome is that?
    [Blog] 7 Small Ways to Be a Better Writer
    You could be a prominent authority in your industry, with multiple bestselling books and a successful business around your writing; or you could be a novice who just launched their first blogging website – as long as writing is a significant part of your life, there’s one thing you’ll always want: to be a better writer. Don’t limit yourself to only writing for your career, or only writing for your blog. This is a guest contribution from Larry Alton. There are two surefire ways to become a better writer, and they’re universally effective: reading and writing. Meditate.
  • KIKOLANI  |  THURSDAY, MAY 19, 2016
    [Blog] 12 Best Comments Plugins To Consider For Your WordPress Website
    WordPress has emerged as the best blogging platform-cum-CMS that has empowered various online businesses to turn their name into a brand. Comments have significantly influenced the reach and readability of a blog among the readers. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Blogging WordPress PluginUtilizing the exemplary features of this platform, WordPress developers have created the most remarkable websites so far. Yes, you got it right! It’s interactivity. Some call it user engagement too!). Best Comments Plugins For Your WordPress Site.
    [Blog] Supercharge Your Sales Funnel Velocity With Content
    Blogging attracts visitors and traffic to your website; it is a key deliverable for the top of your sales funnel. Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. Blogging also gives you exposure on social media sites, which dramatically broadens your audience. here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. I don’t mean to get personal here, but do you have a leaky sales funnel?
    [Blog] PB116: How to Snap Readers out of Passive Lurking to Become Engaged
    Welcome to episode 116. I am working through a series that helps you to warm your blog readers up.  In episode 112 , I introduced the four stages of warming your readers up.  In episode 113 , I talk about how to get the first eyeball to your blog. In episode 114 , I talk about getting people to give your blog a second look and become interested.  In episode 115 , I talk about how to get readers to subscribe and connect with you. Help your readers to get onboard – onboarding, helping your readers to get onboard with your blog. Email list of Ytravel Blog.
    [Blog] PB116: How to Snap Readers out of Passive Lurking to Become Engaged
    How to Move Readers From Passive Lurking to Engagement Welcome to episode 116. I am working through a series that helps you to warm your blog readers up.  In episode 112, I introduced the four stages of warming your […]. Note: this episode can be listened to in the player above or on iTunes or Stitcher. The post PB116: How to Snap Readers out of Passive Lurking to Become Engaged appeared first on ProBlogger Podcast. Finding readers Creating Content FeedSplice by FeedBlitz
    [Blog] Image Recognition in Action: How the Green KitKat Conquered the World
    When we first started our research for this blog, we stumbled upon a lot of green in KitKat’s image stream. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Combing through thousands upon thousands of posts manually is not an option. Enter Talkwalker image recognition. Here’s what we discovered.
    [Blog] How to Keep Your Social Media Content Real, Entertaining and Creative
    Sometimes it helps to have a little help when it comes to content creation – whether it’s written blog posts, videos or graphics. By the end of the week, you should have a good running list of questions that you can then create content for – whether it’s blog posts, short videos, live stream videos, etc. We all have these stories – but what if you thought about how you could tell those stories in an authentic way through your blog, graphics or video? Blog blogging content content marketing social media video visualsFunny?
    [Blog] The Best Research Tools for Finding Kick-Ass Content
    Related Stories 30 Practical Tips for Producing Great Facebook Live Videos Content Creation: How to Steal Your Way to a Successful Blog How to Update Old Posts On Your Blog (and When You Should Consider Doing it). This is a guest contribution from Jonathon Ohayon of Brilliance.com. From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Educate Your Content Creators (or Yourself).
    [Blog] 8 Amazing Demand Generation Strategies to Boost Your Market Share
    We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born. Consistently Update Your Blog. Your company blog should is one of the most powerful ways to generate demand for your company. While this article won’t get into the nitty-gritty of how to get your blog posts to rank in the search engines, consistently writing amazing content should help you generate higher volumes of organic traffic. Demand Generation vs.
    [Blog] 6 Proven Strategies for Successfully Promoting Content Across Social Media
    You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. Take our recent article on 11 Facebook Marketing Features for example: Here’s how we shared it on Facebook : And on Twitter : From past experience on social media, we know that our Facebook audience tends to like a bit more context around a blog post, whereas our Twitter followers tend to engage with tweets that are to-the-point and contain awesome visuals.
    [Blog] We Are Still Doing It That Way 10 Years Later – WTF
    The book is essentially a collection of 100 blog posts written by Jeff De Cagna, David Gammel, Mickie Rops, Amy Riccardi and myself, with each post raising a different issue that we felt associations need to deal with if they are to adapt to the reality of the 21st century. only found 6 that I felt were no longer relevant or were areas that associations had since caught up with: Using blogs. That is why nearly all of my blogging about associations is on a new site, associationsuccess.org. Selling digital downloads. Using social security numbers as database identifiers.
  • AGORA PULSE  |  TUESDAY, MAY 17, 2016
    [Blog] 4 Ways Facebook Instant Articles Will Change Blogging Forever
    Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. Guidelines for ads on your blog and new monetization options. Facebook Instant Articles is also now bringing Facebook ad standardization to blogging. Additionally, publishers with a blog can monetize their blog by placing ads in Facebook Instant Articles. While limiting ads on a blog has long been best practice, it has been debated how much and where. Blogging as an interactive experience. Mobile matters. Click To Tweet.
    [Blog] Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
    Infographics Twitter #MomsOnTwitter advertising bloggers blogs Column Five Marketing Moms mothers Recommendations Twitter AdsAre brands doing enough to target #MomsOnTwitter? A new infographic from  Twitter Ads  and Column Five revealed why these social media users are important. To start, the infographic showed that 77 percent of household purchases are made by moms. According to the infographic, moms look to social platforms to receive support from family and friends, to find quick answers and deals from brands and to receive product recommendations from bloggers.
    [Blog] Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps
    Senior product manager Mollie Vandor  announced in a blog post  that the social network is beta-testing a way for brands to display ads from its MoPub  ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps. Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps. https://t.co/FQPSB39qUE
  • PROBLOGGER  |  TUESDAY, MAY 17, 2016
    [Blog] 30 Practical Tips for Producing Great Facebook Live Videos
    It’s the equivalent of the headline/title of your blog posts. For example I often start ProBlogger videos with an invitation to share your blog’s link. 9. Embed Your Video into a Blog Post. If your video is of a nature that might help your blog readers – why not embed it into a blog post? would generally add some content around the video in your blog post so there’s something there for people who prefer to read. This week we’ve been digging deep into Facebook Live Video. Click this. What are you going to do on your video?
  • KIKOLANI  |  TUESDAY, MAY 17, 2016
    [Blog] 6 Ways to Bring More Traffic to Your Social Media
    Everybody and your Uncle Tom who runs the deli down the street now think they can boost their popularity or their business by running a blog, pushing a newsletter and getting a followers. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. The competition is getting fiercer out there. To stick out in this market place you can’t just work hard, you’ve got to work smart. You’ve got to utilize the right strategies to get noticed. And those strategies might not be what you think they are. It comes in at about 2000 to 2500 words. Laughter at 17%. Amusement at 15%.
    [Blog] How Social Media Marketers Use Social Media In Real Life
    Kathleen also has her own food blog that she utilizes social to promote, primarily sharing on Facebook and Twitter, and posting pictures to Instagram. Social Media Jobs Social Media Marketing Social Media Tools Social Networks content creation Every day social media Facebook Live Facebook Marketing food blog ignite social media Instagram instagram marketing social channels social media lurker social media marketing in real life Social Media Trends Twitch TV twitter twitter marketingAt Ignite Social Media, everyone is an expert in social media marketing. First stop, me.
    [Blog] Why The Facebook Ecosystem Dominates Social Media Budgets {research}
    Further, even though I could argue (and probably will, in a future blog post) that it’s a misguided thesis, most social marketers still value impressions and eyeballs above all else: So if awareness is the top goal, and images are the top content type, guess what? Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. And of course, they were right. ” And guess what?
  • AGORA PULSE  |  MONDAY, MAY 16, 2016
    [Blog] What’s More Important: Social Media Fans or User Generated Content?
    It can be a tweet about your product, a blog post about your customer service, or a two-sentence review. There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? The answer isn’t simple. It all depends on your company’s marketing strategy.  Different goals require different tactics. And sometimes your client will make the ultimate decision. However, if you’re leading the team, it’s important to understand this marketing puzzle. Let’s solve it together. More Fans? Click To Tweet. The Shift.
  • FIREBELLY  |  MONDAY, MAY 16, 2016
    [Blog] Lauren Johnson Joins Firebelly As A Social Media Manager
    Must-read blog/website: You mean besides Firebelly?!? I do enjoy America’s finest news source: [link]. We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”. Favorite social network(s): Instagram, Facebook and Snapchat. Most-used hashtag(s): #tbt #harveydog #labmix #rescuedog I may or may not be a “crazy” dog mom…. Favorite emoji(s): I am not shy about using emojis.
  • BILL HARTZER  |  MONDAY, MAY 16, 2016
    [Blog] Yelp Was Down
    While it was down, they were displaying this message: Previous blog post below, as I initially reported it: It appears that the Yelp website is down. Yelp logo. PRNewsFoto). Update. May 16, 2016: 12:01pm Yelp is now back up and running, it appears that the site was down for several hours today, May 16, 2016. This is the first time in many years that I have seen this website go down, and it’s certainly newsworthy. So many people rely on reviews from Yelp, good or bad, and many businesses rely on having good reviews on Yelp. Check back. Update.
    [Blog] How to Rock a Presentation
    Blog Posts Social Media Social Media for Writers how to give a speech how to rock your next presentation master your next speech presentation tips for speaking in publicPublic speaking can be scary! Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend  Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Keep it simple. Add humor. We’re all a work-in-progress, right?
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Blog] 12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business
    Teaching Presentations. I’ve done a number of videos that have been almost like mini keynote presentations where I’ve given some tips on some aspect of blogging. Over on Digital Photography School I’ve done just a couple of Facebook Live videos so far on our Facebook page – both of which were recaps of content that we’d published on the blog during the last week. The post 12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business appeared first on ProBlogger. Ask me Anything (AMA). Behind the Scenes. Reviews.
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Blog] PB115: How to Get More Subscribers, Follows and Connections From Your Blog Readers
    Getting Blog Readers to Subscribe, Follow and Connect. Taking them from being completely unaware of you and your blog to taking them to becoming highly engaged readers. In episode 113 , I talk about getting the first eyeball on your blog. Getting the visitor to your blog for the first time, and I talk about some practical techniques to do that. In episode 114 , I talk about how to get people to take a second look and become interested in your blog. In Today’s Episode: How to Get More Subscribers, Follows and Connections From Your Blog Readers. SumoMe.
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Blog] PB115: How to Get More Subscribers, Follows and Connections From Your Blog Readers
    Getting Blog Readers to Subscribe, Follow and Connect Welcome to episode 115. The post PB115: How to Get More Subscribers, Follows and Connections From Your Blog Readers appeared first on ProBlogger Podcast. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. […]. Finding readers Creating Content FeedSplice by FeedBlitz
    [Blog] 8 Easy Ways to Use Social Media to Market Your Small Business
    From your logo to your website, blog and social media graphics – you need to design a look and feel that matches your persona. For example, pull a quote out of an evergreen blog post you tweeted and create a quote graphic to post on Instagram. You can even embed that video in a blog post. Drive Traffic to Your Website/Blog. Your website/blog is the foundation of all your online marketing efforts. You can read 15 Ways to Get Leads on Social Media (Marketer’s Guide) to get an understanding about how to drive traffic back to your website/blog effectively.
  • PROBLOGGER  |  SUNDAY, MAY 15, 2016
    [Blog] 10 Reasons Why You Should Give Facebook Live Video a Go
    One of the biggest benefits of using live video as part of my social media strategy is that I feel like it allows my blog readers to get to know me in a deeper way and helps them to understand who I really am. Secondly, you don’t only know about blogging but you’re funny and kind. I saw a whole new side of you in that video. One of the things I’ve noticed about it is that the people who interact live with me often start appearing in the comments section of other Facebook posts, blog posts and on Twitter in the days after a live interaction. reaction.
  • TWIST IMAGE  |  SUNDAY, MAY 15, 2016
    [Blog] The Power Of Small Data
    blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. advertisingpodcast audio blog blogging brand brandsense brandwashed businessblog businessbook businesspodcast buyology davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingauthor marketingblog marketingpodcast martinlindstrom mirum mirumagency mirumagencyblog mirumblog newyorktimes prince smalldata socialmedia thewallstreetjournal twitter wpp
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Blog] Life Lessons From a Rock Star. And Finding Your Magic.
    business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. I could hardly believe my eyes. This was my reaction as I came across the video below on my YouTube feed. In one corner of my life, I am obsessed with the work, thinking and writing of Alain de Botton. His books,  The Pleasures and Sorrows of Work ,  The Architecture of Happiness ,  Status Anxiety and every other one he has written are core to lot of how my thinking has evolved (and this includes both the topics that I choose to study, write and speak about). It's deep.
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Blog] Pure Mastery. Pure Creativity.
    Tony started blogging (before it was even called that) in 1996, he writes books , is an avid photographer and more. Levin blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. This man is a legend. . You may not know him by name. You have heard hundreds of songs that he has played on. Over a year ago, I decided to start a new podcast (it's called, Groove - The No Treble Podcast ). If you're a bass player (or a musician), you will often know these people. It's also a relatively new instrument. He's 70.
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Blog] Disruption Of Disrupted
    Previously, he was technology editor at Newsweek and the creator of the viral blog, The Secret Diary of Steve Jobs ( Fake Steve Jobs ). business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Opinions are not facts. Perspectives are not reality (they're personal). read Dan Lyons book,  Disrupted: My Misadventure in the Start-Up Bubble , and really loved it. It's a real page-turner. It was well-written. It was funny. It was fast-paced. It shed a ton of light on an industry (and the way that money is being spent). brand.
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Blog] A More Elegant Question About Publishing And Money
    90% of them said that services like email, blogs, the news and weather were very important or somewhat important.". business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. The truth is that advertising shifted from a model of scarcity to a model of abundance (many more outlets, much better targeting and for a lot cheaper).
  • AGORA PULSE  |  FRIDAY, MAY 13, 2016
    [Blog] How to Use LinkedIn Ads to Find B2B Leads
    Below you’ll see where I added a link to a blog post I want to drive traffic to, added some text in the update itself, and labeled it as “LinkedIn Profile Blog” so I know exactly what I’m pushing traffic to with this update when I review my campaign manager later. Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. What is a LinkedIn Sponsored Update? School. Degrees.
  • PROBLOGGER  |  FRIDAY, MAY 13, 2016
    [Blog] Reading Roundup: What’s New in Blogging Lately?
    Why Blog Comments are Great for Google SEO… and Users | The SEM Post. The post Reading Roundup: What’s New in Blogging Lately? Related Stories Reading Roundup: What’s New in Blogging Lately? Blog NewsHappy Saturday! (or Friday, if that’s where you’re at). We’ve been working hard this week on shaking up the content plan around this place so I’m super excited to see where the next few months will take us, and keen to get started. hope you’re feeling as motivated as I am right now! It’s a nice place to be. Awesome.
  • AUDIENSE  |  FRIDAY, MAY 13, 2016
    [Blog] [Interview] How Truffle Social Is Nailing Direct Message Campaigns On Twitter
    Platform Blog Social Strategy Social Media Interviews Social Media StrategyTruffle Social, a social media agency, is positioning brands as an innovative force in social media channels. Their #1234ThumbWar campaign for Models Own , a British based beauty brand, was a huge success on both Twitter and Instagram. We spoke to Truffle Social’s CEO, Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of the nitty-gritties of planning a social campaign. Audiense: What are your main challenges in being a social media agency? Ellie Hernaman , CEO, Truffle Social.
    [Blog] How to Reach Gamers on Social Media
    Community Management Influencer Marketing Social Media Marketing Social Media Strategy audience targeting background ads in games branding in games Candy Crush facebook Facebook targeting FarmVille gamer blogs gamers influencers and gamers PewDiePie product placement in games Reach social gaming social media Social Networks social strategy targeting specific social channels targeting tactics twitter where are gamers in social YouTubePicture the average video gamer in your mind. How old are they? Are they male or female? It certainly surprised me. Social Gaming. Remember FarmVille?
    [Blog] DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
    This blog post will use the example of DHL’s sponsorship of Formula 1 to show how this can be done. Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers too, run into difficulties when trying to accurately value their sponsor deals. DHL and Formula 1 – Why Brands Need to Track Logo Usage to Understand Sponsorship. What does this mean?
  • KIKOLANI  |  THURSDAY, MAY 12, 2016
    [Blog] Why Podcasting Is The New Marketing For 2016 (And Beyond)?
    Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. BloggingWhy Podcasting Is The New Marketing For 2016 (And Beyond)? Want to increase your marketing power? Not sure how to do this? In the business world there are many different areas of marketing that can be used to help increase overall profits and revenues. From advertising, content marketing, to video marketing very few actual take the time to understand and harness the advantages of what podcasting can do for your business. Podcasting, when used correctly, can have major effects on your business. Reviews.
    [Blog] A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog
    Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. If you plan on using one of these commenting systems, your blog comments will be covered in one simple step. This is a guest contribution from writer Lauren Sirt. Writers leave their mark on the world through their words. Disqus.
    [Blog] 5 Expert Tips for Converting Your Webinar Audience
    ” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Use industry disruptions to your advantage. Develop an audience profile that aligns with your topic and value proposition. You can review the full post here.
    [Blog] The Psychology of Change: How We React When Our Favorite Social Networks Shift
    In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app. Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram,  Layout, Boomerang, and Hyperlapse. The design changes swept throughout the Instagram app, too.
    [Blog] How the Right Content Strategy Can Boost Lead Volume By 400%
    Blogging Through the Sales Funnel. Success can be accomplished with a simple blend of bite-sized, easily digestible content that draws your readers deeper into your blog. Thankfully he is here to share his experience and insight with Booker.com, giving you a head start on effectively retooling your blog for success. How the sales funnel leads to smarter blog structure. How a basic blog structure leads to easy adaptation and expansion to new verticals. The Booker Blog. He transformed 50% leads relative to contracts to nearly 100%. Impressive, right?
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Social Media Marketing and Measurement