CONVINCE & CONVERT | MONDAY, MARCH 30, 2015
[Blog] Lessons From Running 400,000 Social Media Contests
For fun, Jim figured out how to make three-dimensional pancakes and posted pictures on a blog. Naturally, his blog blew up, and soon he and his daughter were on Rachael Ray and other TV shows, flipping pancakes. Another way that ShortStack markets itself is through their blog , where they curate content that they feel is valuable to their customers. 'Tweetable Moments Pay attention to how your audience consumes different channels. shortstackjim Tweet This From Pancakes to Social Media Jim Belosic is a man of many talents. book soon followed. Everyone wins. No one cares.
WEBBIQUITY SMM | MONDAY, MARCH 30, 2015
[Blog] 12 of the Best Guides and Sources for Free Stock Images
'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. But a 1000-word blog post with a great picture to go with it? ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social. This was post #4 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity.
CONVERSTATIONS | MONDAY, MARCH 30, 2015
[Blog] Why Quotes Work: 10 Reasons Quotes are Good Content
Curate in Blog Posts : A collection of quotes make for a great blog post. 'George Herbert is quoted as saying, “Good words are worth much, and cost little.” ” Quotes are good. Quotes are memorable. Quotes get shared. Quotes Quotes pave the way for wisdom. Easy to Remember : Quotes, when they resonate, are easy to remember. Twitter-Friendly : In many cases, quotes are less than 140 characters. The are shareable. Make Photo Memes : You’ve seen these become popular on Facebook, Pinterest, and Instagram. They are eye-catching and easy to share.
DANNY WHATMOUGH | MONDAY, MARCH 30, 2015
[Blog] ICYMI – Layout, Periscope and Facebook F8 Conference
Updated Facebook comments feature – for those that use Facebook’s comment tool on blogs and website, this will now synchronise with comment feeds on the Facebook newsfeed. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi
SOCIAL MEDIA STRATEGERY | SUNDAY, MARCH 29, 2015
[Blog] Integrated Marketing Is A Mindset, Not A Mandate
'This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the emergence of PR agencies, digital agencies, social agencies, creative agencies, etc. Managing all of these specialties became a job unto itself and brands are increasingly asking for both the expertise AND integration.
PROBLOGGER | SUNDAY, MARCH 29, 2015
[Blog] Editing for People Who Love to Write… Too Much
Especially online, when blogs are creative outlets, and there are no restraints or word counts. “In one day, a month’s worth of blog posts were written by me.” ” Sounds so much better (and uses less words and has more of an effect on the reader) if it’s written: “I wrote a month’s worth of blog posts in one day.” Set yourself a cutoff, and remember – blogging gives you the gift of updating your post after publication if you really feel it needs it. Crucial Tips for Self-Editing Your Blog Posts. Well done!
CONVERSTATIONS | SUNDAY, MARCH 29, 2015
[Blog] Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015
'Week in Review March 22 - 28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations Spring Cleaning Our Social Media Is It Worth It to Find a Single Idea? Good Leaders Are Willing to Change Their Mind You can catch a complete week in review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Mar.
ABSOLUTE PA | FRIDAY, MARCH 27, 2015
[Blog] Don’t forget this key ingredient when you’re blogging
'Ahhh blogging, a favourite subject of mine! They may read your blog, they may even sign up to your newsletter but since stats say (and we all know they never lie) that it takes the average person seven – count them – seven points of contact before they buy from you do you really want them to escape that easily? You know what it’s like when you find something realllllly good to read, whether it’s a blog for your business or the new Harry Potter (hey, it’s your private life, no judging) you want to read more and more and more? Blogging & Content
DANNY BROWN | FRIDAY, MARCH 27, 2015
[Blog] Why You May As Well Say You Reached Eleventy Billion People
million potential blog page views. million potential blog views. However, there’s a big difference between “potential blog views” and “actual blog views” Potential can mean all sorts of metrics and “maybes”: a blogger has 10,000 subscribers , so the post may be seen by 10,000 people (the truth of the matter will be much less). million blog views. But, heck, anyone can use that – there are 3 billion Internet users in the world , so this blog post you’re reading now could have 3 billion potential views.
CONVERSTATIONS | FRIDAY, MARCH 27, 2015
[Blog] A Simplified Guide for Naming Business Products
If you’re a small company who sells information products to your blog audience, you can probably get away with finding a perfect name and registering the domain yourself. – Author Bio : Susan Finch is a freelance writer with a passion for travel and helping small businesses find their online voice through content marketing, blogging and beyond. 'Written by Susan Finch Entrepreneur reported a professional naming firm charges up to $80,000 to develop a name. It’s also possible to get a basic service for $50. But it can also pigeonhole you into one product or service.
NOWSOURCING | FRIDAY, MARCH 27, 2015
[Blog] Getting Some Local Louisville Love
Blog Business Featured Other award winning infographic design agency award winning infographics design infographic design agency infographics design agencies local awards 'On the heels of our recent return from SXSW , NowSourcing has been honored by The Greater Louisville Enterprise Corporation as one of 2015’s Fast Dozen companies. Fast Dozen companies must have revenue over $1 million per year and have 20% growth each of the last 3 years. Companies must be based in Louisville. The 2015 Fast Dozen Companies are: 21c Museum Hotels LLC. Blackstone Media Network LLC. Boice.net.
KIKOLANI | FRIDAY, MARCH 27, 2015
[Blog] Fetching Friday – 24 Posts on Marketing and Productivity
26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson. How To Promote Your Blog Posts To Get 10,289 Shares (Without Spending A Penny) by Robbie Richards. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. The 10 New Rules Of Visual Content Marketing by Paul Bingham. Meyers.
SOCIALNOMICS | FRIDAY, MARCH 27, 2015
[Blog] Renovate Your Home by Being More Social
If you find a project or design you particularly like, most photos include links to homeowner blogs with specific directions and materials lists. 'If you’re ready to give your home a facelift, then it’s important to use every research tool possible. Whether you’re redoing your kitchen or taking your home down to the studs and starting from scratch, social media can help. With social renovations in mind, here are a handful of handy ways social media can help with your remodeling endeavors: Home Improvement Social Media Superstars. Social Advice. Search for DIY Projects.
SPIN SUCKS | FRIDAY, MARCH 27, 2015
[Blog] The Spin Sucks Inquisition: Stephanie Vermillion
So smart, in fact, that I’ve written at least three blog posts just this year in answer to her. She also writes on her own blog every week and is the co-chair of the PRSA National New Pros blog, The Edge. FollowFriday follow Social Media ann handley Cosmo everybody writes i shouldn''t be telling you this inquisition kate white prsa national new pros blog spin sucks inquisition stephanie vermillion the edge up-and-comer wordsworth communications And so we introduce to you today one Ms. Stephanie Vermillion. heart smart people. Spoiler alert: It didn’t. So, yeah.
DEVUMI | FRIDAY, MARCH 27, 2015
[Blog] 4 Elements of Successful YouTube Marketing Videos
It doesn’t cost you anything but time to take your video and incorporate it into a blog post, new website page, email blast, or other social media platform. The post 4 Elements of Successful YouTube Marketing Videos appeared first on Devumi Blog. 'It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Get ready to press Play! Having videos of differing lengths. Two hundred.
JEFF KORHAN | FRIDAY, MARCH 27, 2015
[Blog] Social Selling Tips: Converting Trust into Profits
Awareness Blogging Community content marketing Marketing Podcast Selling Small Business Social Business Social Media Success buying obstacles communication community customers Jeff Korhan sales process social marketing process social media social selling tips trust 'Listen to the Episode Below (0:21:35). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Successfully Selling is Removing Buying Obstacles.
THE NEW STRATEGIST | THURSDAY, MARCH 26, 2015
[Blog] What Goes Into An Optimized Web Page?
have created this nice, tidy infographic on the Anatomy of an Optimized Web Page to help keep things clear: Original post on SurePayroll’s blog: [link]. Blog Digital Marketing Marketing Strategy advice digital marketing google marketing marketing strategy search engine optimization seo website optimization 'A handy cheat sheet for evaluating your optimized web pages. Back in the early days of Search Engine Optimization, there were not nearly as many factors influencing the visibility and authority of an average optimized web page. appeared first on Foglyte.
SOCIALNOMICS | THURSDAY, MARCH 26, 2015
[Blog] Selling on Social Media and Why You’re Doing it Wrong
Sure, other social media sites like Twitter and Instagram are not as notorious for drastic modifications like Facebook is, but whether you sell on social media for your hot new fashion blog or you are trying to manage a blossoming new Etsy business, some sellers do social media right while others miss the target by miles. Just using your Twitter page as a feed for your blog posts. Create pins of your blog posts that feature ten cool items, them throw one of your items in there. Let’s see if you’re doing anything wrong. Facebook. What You’re Doing Wrong. Twitter. Instagram.
CHRIS BROGAN | THURSDAY, MARCH 26, 2015
[Blog] Content Will Never Be King
Brian is running Copyblogger Media, which is now a software company instead of a blog about how to write better (Hey Brian – my offer stands). 'Yesterday, I had the pleasure to sit down with my friends Darren Rowse and Brian Clark. The last time the three of us sat quietly was in 2008 or 2009 when we launched the Third Tribe group (ah, memories). joked that I wanted to bring that back and we could call it Sixth Tribe. You know, Third Tribe 2.0. Content Will Never Be King. Darren is thriving with his Problogger events and his Digital Photography School. belong
PROBLOGGER | THURSDAY, MARCH 26, 2015
[Blog] Blog Post Idea: How I Do It Posts
'Recently I shared a simple technique that I use to come up with ideas to write about on my blog – answering a beginner question. Today I’d like to suggest another simple technique for coming up with blog post ideas. It’s simple yet is perhaps one of the most powerful types of posts I’ve used on my own blogs many times in the last 12 years. One of my good blogging friends – Nicole Avery – does this regularly on her blog Planning with Kids. Originally at: Blog Tips at ProBlogger. Blog Post Idea: How I Do It Posts.
BRASS TACK THINKING | THURSDAY, MARCH 26, 2015
[Blog] Having Purpose To Your Story.
The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. 'If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. Conviction and purpose are hard things to detect. For anyone, in any sense.
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 26, 2015
[Blog] The Reason Google Wants To Put A Business On The Map
'Recently, Google’s official blog said, “ It’s time to put America’s small businesses on the map.” took out the links in that quote, but the numbers are backed by research and you can find it in the original blog post. ” The search giant has a campaign going on right now to help 30,000 cities get their local businesses online. Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. That’s a lot of missed opportunities for small businesses. .
WEBBIQUITY SMM | THURSDAY, MARCH 26, 2015
[Blog] Five Expert Guides to the Best Blogging Tools
'Blogging, like any other task, is faster and easier with the right tools. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Find these answers and more here in a handful of the best blogging tool reviews and roundups of the past year. The Step by Step Guide to Generating Hundreds of Blog Post Ideas by Digital Rhinos. ” 63 Blogging Tools That Will Make You Insanely Productive by Boost Blog Traffic.
CONVERSTATIONS | THURSDAY, MARCH 26, 2015
[Blog] 6 Small Business Trends to Watch For in 2015
Grow that blog of yours and post more frequently. ' Written by Julie Ellis. Pay attention small business owners! There are many new and exciting things coming down the pike in 2015. If you would like to spend 2015 increasing revenue, and making sure your employees are happier, take a quick look at these small business trends of 2015. Content Based Marketing/Developing Social A Responsibility Reputation. Forget about traditional advertising methods. Customers aren’t paying attention to them when they see them, and they skip over them whenever they are able. Online Training.
SOCIALNOMICS | WEDNESDAY, MARCH 25, 2015
[Blog] How Many Fans Have I Lost Because of Facebook Likes Update?
'As we reported in this blog a few days ago, Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away , so it’s possible that Page admins had seen a small dip in their number of Page likes between 9 th and 12 th March as a result of this update. The The question, therefore, is how many fans have been lost due to unlike and how many have disappeared with the Facebook update. Second, you can know your own loss using Page Performance.
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 25, 2015
[Blog] Blogs, Pictures, and Business
In social media marketing, we are told that having a picture with blog entries is essential because otherwise people are less likely to read the content or click the link to visit the blog post. Now it could be argued we should know better, but this aspect of images isn’t talked about much, which is one reason I’m writing this blog entry. And if you are like me, and you write blog entries consistently, you could get such an email, with an expectation that you’ll fork out a bundle. Blog marketing 'Copyright 2015 Taylor Ellwood. mine).
MYRLAND MARKETING | WEDNESDAY, MARCH 25, 2015
[Blog] LinkedIn Profiles Can Be Very Boring
You can upload any number of items, such as: Your blog posts, whether on your own blog or someone else’s blog. In my case, this auto-populated with the description I wrote when I wrote my blog post. If you don’t like where it is placed relative to your other items in the Portfolio, simply click on its photo, then drag it up to a more current spot, which, in this case, was the number one spot as it is a recent blog post that I wanted to make sure was visible to my visitors. 'Let’s face it. The problem is they can be very dry and boring.
JEFF ESPOSITO | WEDNESDAY, MARCH 25, 2015
[Blog] Taco Bell nails it with dystopian breakfast commercial
Yes (this blog is proof of that). 'Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 25, 2015
[Blog] Are You Looking For Ways To Get Local Links?
Most businesses could do a lot more in creating local links — and Casey Meraz has just given us 11 Ways for Local Businesses to Get Links on the Moz Blog. 'If you have a business, you probably consider at least part of that business “local” because there is a community that interacts with your business. Even a business that is completely online has a local element because the employees live somewhere, right? Here is his list for links that will drive referral traffic, build brand visibility, and build your reputation: create controversy and get in the news.
JEFF ESPOSITO | WEDNESDAY, MARCH 25, 2015
[Blog] NewsSpark Content Hub – Beta Invite
met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. As a reader of Jeff’s blog, you can enter the private beta phase of NewsSpark and be an early industry creator via his referral link: [link]. 'This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea.
CHRIS BROGAN | WEDNESDAY, MARCH 25, 2015
[Blog] Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention
What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) ”) If people aren’t visiting blogs directly any more, what do we do? 'With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” ” That’s the enlightened. contentmarketing
WAXING UNLYRICAL | WEDNESDAY, MARCH 25, 2015
[Blog] Celebrating Women In PR: Meet 3 Public Relations Trailblazers
As founder of Ruiz McPherson Communications LLC , Mayra also serves as the lead blogger for The Better Social Business Blog , and authors The Social Media Trend Watch Report , an email newsletter spotlighting the many changing trends in the social media business landscape. ” Whew! That’s a whole lot of tribute paying! And rightly so. For centuries, women have been trailblazers in all aspects of our society. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? Out of the multitude, here are three. Political PR pro Leone Baxter. ” 2.
CONVINCE & CONVERT | WEDNESDAY, MARCH 25, 2015
[Blog] Why You Should Be Building Trust, Not Traffic
'I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. They are little more than tourists to your site. When I asked him why he put so much emphasis in this area, he replied, “Where there’s traffic, there is hope.”. That’s a nice sound bite, but frankly a lousy marketing strategy. You mean it’s not clicks, followers, or likes? The Economics of Transmission.
PWB MARKETING BLOG | WEDNESDAY, MARCH 25, 2015
[Blog] Social Media Posting Frequency
'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” The post Social Media Posting Frequency appeared first on PWB Blog. ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. In reading the post, it really made me consider… Wouldn’t it be great if my Magic 8 ball told me how many times to post and what to post on social media sites? Is the goal to become more visible to an audience?
WEBBIQUITY SMM | WEDNESDAY, MARCH 25, 2015
[Blog] 13 Great Guides to Growing Your Blog Audience
'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers? Don’t think corporate blogs are immune from this advice. 10 Tactics to Improve Blog Readership by Xpressly.
SPIN SUCKS | TUESDAY, MARCH 24, 2015
[Blog] Tools for Mobile Marketing Strategy Success
This could be anything from purchasing from an eCommerce site, to reading a blog post on an entertainment-based website. 'By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. Yes, but no.
SOCIALNOMICS | TUESDAY, MARCH 24, 2015
[Blog] Use Social Media to Drive Local Traffic for Lawyers
According to this blog post from Search Engine Land, 74 percent of consumers use a Facebook brand page as the desired format for following a brand. Update your Facebook page with your operating hours, contact info, quality content from your blog, local events and activities you’re sponsoring, local prize giveaways, and much more to draw locals to your site. For example, this blog post from Bohn Law would be great to “pin”. 'Traditional local marketing for law firms includes sponsoring local events, advertisements at movie theaters, and handing out items at parades. Twitter.
SOCIALNOMICS | TUESDAY, MARCH 24, 2015
[Blog] Automation Becoming More Socially Accepted
Successful blog owners, for example, are constantly pinning, posting and Tweeting old and new blog posts to their social media pages. Social Media automation blog networking 'Social media automation – or the process of automating your social media posts to go live at certain times of the day in advance – is becoming increasingly popular among small businesses. Think about it – if you run a small business, you are in charge of just about everything. Bloggers Will Benefit. Getting Started with the Automation Process. Tips for Automating Social Media.
PROBLOGGER | TUESDAY, MARCH 24, 2015
[Blog] 3 Secret Weapons I Used to Launch My Fulltime Blogging Career
So let’s look at what you already have at your disposal and how I launched my own full-time blogging career using these same tools. Once on a webinar, I heard Darren Rowse say his first year of professional blogging had only made him something like $30,000. When I started my blog , I was determined to not worry about stats for the first two years. At that same time, I started to hatch a plan for how I could make money with my blog. When you decide to go full-time with your blog, you may be tempted to make the biggest mistake most dreamers make. Listen to that.
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 24, 2015
[Blog] Should Marketers Look Into The Past?
Neil Patel did just that and shares it on his blog, Quick Sprout. Neil’s blog does best when posts are published at 8am on Monday, but yours may be different. 'Internet marketing is a rapidly changing scene. It is dangerous to rely on advice from even a few years ago because the changes in SEO reflect the changes in search engine algorithms. Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. There’s One Past You Need To Pay Attention To. Neil has numbers to prove it, like 37.5%
TRADESMEN INSIGHTS | TUESDAY, MARCH 24, 2015
[Blog] Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
One such association is the PMPA that publishes a blog, yourcareerfacts.com, to let young people know there are viable alternatives to a 4-year degree. 'According to a recent article by Andy Szal on IndustrialDistribution.com, even the Federal Government has identified good paying jobs that don’t require a 4-year degree. The agency expects those jobs to grow by 17 percent through 2022 and that prospects for qualified applicants “should be very good.”. Many jobs receive on-the-job training or post-secondary training.
SPIN SUCKS | TUESDAY, MARCH 24, 2015
[Blog] The Social Media Mob Needs to Go
Don’t Read the Comments A few days ago, I made the mistake of reading the comments on an article Ragan syndicated from this very blog. In the early years of blogging—right when Spin Sucks was gaining in popularity—I fell victim to the popular crowd and joined the social media mob. There is a blog post I wrote in 2010 that I still regret. It jumped on the bandwagon and did nothing to help move the vision of this blog forward. Now, when I write a blog post, I ask myself if it goes to that vision. Don’t write a blog post about it. Just kidding. I’m
WEBBIQUITY SMM | TUESDAY, MARCH 24, 2015
[Blog] Welcome to Blogging for Business Week!
'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits: • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 37% of marketers say blogs are the most valuable content type for marketing.
CONVERSTATIONS | TUESDAY, MARCH 24, 2015
[Blog] Listen to Your Day – Turn Questions Into Content
blog post A Kindle eBook A podcast episode A short video An infographic ( how to make an infographic ) A slideshow A webinar A photo w/ text overlay As a small business owner who engages with customers, colleagues, and employees daily – you should never run dry of content. Blog Coach Small Business Social Media 'How you answer a customer question is an important part of the relationship and transaction process. What you do with the question and the answer afterwards is an important part of your content production process. You’re not just filling space.
FEVER BEE | MONDAY, MARCH 23, 2015
[Blog] How To Stack The Odds In Your Favour To Launch A Successful Online Communities
Has a track record of publishing or creating things within the field (blogs, books, products etc.). Are there any recent popular books, blogs, podcasts, or other media on the issue? 'Publishers have trained themselves to back winners. They use the following criteria: 1) The author has a big audience. 2) The author can write well (skills). 3) The author has a clearly defined target audience. 4) The book has a powerful hook (new popular idea/trend/problem). They know why someone will buy it.
BRASS TACK THINKING | MONDAY, MARCH 23, 2015
[Blog] I’ve Missed Blogging.
'But I sat here for a long time, wondering what to blog about. See, BTT used to be one of those “influential” blogs that people knew about and included on lists because I wrote about social media stuff when a lot of other people weren’t writing about it (yes, that definitely had something to do with it, timing is everything). have a personal blog, and I like to keep that stuff separate for the TMI-sensitive crowd (and boy, are they vocal and particular about telling other people what’s too much or too personal or too something else). So, hey.
ARI HERZOG | MONDAY, MARCH 23, 2015
[Blog] Why You Should Ask Why
'Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results. Type “why to write a blog” and see 47,300 results. Also, having been through some rough patches in my career during the dot-com downturn, I thought blogging might help me establish a bit of a professional brand. That’s why he created his blog. Or, if you think you want to create something — a blog, a Facebook page, a Twitter account, an online video to go viral — why do you want to create it? Why did you create yours?
BILL HARTZER | MONDAY, MARCH 23, 2015
[Blog] Google’s Own Mobile Results Ranking in Google
searched for the title of a blog post I wrote on Saturday night about a lawsuit. 'Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. And, low and behold, Google’s mobile version (of Google Plus) is ranking #3 for that search query. am searching from the desktop, NOT from a mobile device. Title Tag: Google+.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 23, 2015
[Blog] Are There 10 Commandments of Internet Marketing?
Every single thing is something that could be it’s own blog post when you consider it closer. 'Business2Community is a great site, and Peter Kim’s Ten Commandments of Online Marketing is an excellent list of solid advice. His ten commandments are: have a strategic plan. have a strong adaptable website. have a strong and growing visibility in search. be social. consistently produce original written content. get listed or mentioned on other relevant websites. produce and distribute original photos and videos. advertise intelligently. utilize analytics to track ROI.
SOCIALFISH | MONDAY, MARCH 23, 2015
[Blog] How To Create A Successful Blog For A Business or E-Commerce Website
'Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Blogging can help you overcome those challenges. Consider these statistics: 57% of companies with a blog have acquired a customer through their blog. 61% of US consumers have made a purchase based on a blog’s recommendation. 81% of US customers trust information from blogs. B2B companies that blog generate 67% more leads. Promote your blog.
SPIN SUCKS | MONDAY, MARCH 23, 2015
[Blog] PR Pros Must Embrace the PESO Model
It is something you own, and it lives on your website or blog. In the above example, “ How to Write Blog Posts That Get Read and Shared ” is the main topic. The sub-theme is more refined, such as “tricks to write popular blog posts” and “ generate blog post ideas.” Paid Media Paid media may be in the form of paid amplification (such as Outbrain or Sprinklr ), sponsored content, native advertising , or sponsorships of influential blogs. See if those news outlets and blogs are sending visitors to your site. PR is sales.
JEFF KORHAN | MONDAY, MARCH 23, 2015
[Blog] Social Selling: Getting Buyers to Know, Like and Trust Your Business
Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Awareness Blogging Community content marketing How-To Marketing Online Marketing Podcast Search Optimization Selling Small Business Social Business Social Media Success Technology Trends automobiles buying obstacles community engagement Google Jeff Korhan Laura Madison podcasting relationships SEO social marketing Social Media Marketing World social selling YouTube 'Listen to the Episode Below (0:28:42). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. ” I agree.
QUICK ONLINE TIPS | SUNDAY, MARCH 22, 2015
[Blog] How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed
Blogging Tutorials 'Its a good idea to delay loading of non critical CSS to speed mobile site page speeds. Probably you use lots of CSS files to style your site, and this. Read full original article at How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed ©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Increase Site Speed by 200% Easily. How to PHP Flush Buffer Early to Speed Website Loading. Best Web Page Speed Tests to Make Your Site Faster.
CONVERSTATIONS | SUNDAY, MARCH 22, 2015
[Blog] Spring Cleaning Our Social Media
There are more changes coming, with regards to blogging, business, and new projects. 'Spring cleaning is in full swing. At home, in the office, on websites, and around social media. Along with some exciting changes and modifications with operations, streamlining of social networks and platforms will help in many ways, and hopefully many people. Twitter Practices. For weeks, a Bruce Lee quote has been ringing in my ears: Hack away at the unessential. Pinning a profile tweet sent from other accounts, this message went out: Tweets, incl. SmallBizTracks (@SmallBizTracks) March 22, 2015.
TWIST IMAGE | SUNDAY, MARCH 22, 2015
[Blog] How To Pick Winners In The Digital Age
blogging. marketing blog. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google influentialmarketinggroup itunes likeonomics marketingblog marketingpodcast nonobvious nonobvioustrendreport personalitynotincluded rohitbhargava twitter 'Episode #454 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Rohit Bhargava is here to help. Enjoy the conversation. . audio. brand. business book. business podcast. david usher. digital marketing. Facebook. google. iTunes.
PROBLOGGER | SUNDAY, MARCH 22, 2015
[Blog] 7 Commonsense Tips to Improve Your Next Expert Roundup
It was about “blogging mistakes made by top bloggers” I was quite sure that new bloggers would be very interested in learning about it. As it turned out, the main keyword “blogging mistakes” did not have an appreciable search volume. Ultimately, I got around this by naming my blog pos “19 expert blogging tips to avoid blogging mistakes” But this is not the right way to do it. Comment and discuss on the expert’s blog. Send a “thank you” email for a helpful blog post. The overall topic was good.
PAMORAMA | SATURDAY, MARCH 21, 2015
[Blog] 9 Awesome Tools for Content Authors and Bloggers
If you do any kind of writing — blog posts, articles, ebooks, etc. Use this tool to come up with an array of titles for your next blog post or presentation. Hubspot’s Blog Topic Generator. Enter 3 nouns that you’d like to write about and Hubspot’s tool will come up with a week’s worth of relevant blog post titles: 4. Blogging Content Marketing Social Media Marketing Content marketing Social media marketing 'Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. Content Idea Tools. Lack inspiration?
COLLECTIVE THOUGHTS | FRIDAY, MARCH 20, 2015
[Blog] 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations
From day one Elin Kling treated her blog like a business. In Sweden, every third girl is running a blog,” says Kling about the blogging scene in Sweden. The ambitious Swedish style blogger was successful from day one because she was strategic with her approach to the blogging business. Kling says, “I never had my blog just on my own platform. She adds, “I felt I needed to reach out to more people than only the crowd that reads fashion blogs.”. Her blog was founded in 2008 in tandem with her eBay vintage store called “Treasure Chest Vintage.”
KIKOLANI | FRIDAY, MARCH 20, 2015
[Blog] Fetching Friday – 33 Top Posts on Marketing and Productivity
Video Blogging: How to Become a Video Personality by Michael Stelzner. 11 Expert Tips for Growing Your Company’s Blog by Siobhán Mcginty. 41 Ways to Rekindle Your Blogging Mojo by Swadhin Agrawal. 10 Untapped Blog Post Ideas Sources by Michael Author. Writing a Blog? 51 Ways to Revive Your Lifeless Business Blog by Dan Stelter. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Fetching Friday is back for week twelve of 2015! Without further ado, here are the top posts this week!
CONVERSTATIONS | FRIDAY, MARCH 20, 2015
[Blog] 6 Tips to Protect Your Company from Accounting Fraud
If you’d like to learn more about the importance of accounting software , SurePayroll has an excellent blog with a ton of information available to small business owners. 'Written by Allison Martin When most small business owners think of accounting scandals, major corporations come to mind. Even if your business isn’t generating millions of dollars in revenue, that doesn’t mean you can’t succumb to deceptive practices on behalf of your employees or fall victim to an accounting scandal. Here are six ways to protect your company: 1. Otherwise, the risk of blatant misstatements increase.
VIPER CHILL | FRIDAY, MARCH 20, 2015
[Blog] Pausing my Facebook Series: A Personal Update
I’m re-launching what I called in a previous blog post the “World’s worst email list” and I would love for you to subscribe to ViperChill for future updates if you haven’t already. enjoy the process of blogging, growing blogs and the vast platform customization available – but I couldn’t cover as many angles as Ramsay at The Blog Tyrant does. Not only will I be sending you those exclusive niche ideas (which won’t be blog posts) you’ll also get notifications of all future blog posts. Please?). P.P.S.
SOCIALNOMICS | FRIDAY, MARCH 20, 2015
[Blog] How to Successfully Integrate Direct and Digital Marketing
While Pull Marketing involves the following: Search Engine Optimization (SEO), Pay Per Click (PPC), thought leadership, event sponsorship, public relations, community building, influencer outreach (blogger outreach), blogging, public speaking, word of mouth, content creation, video content. 'The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge. The primary reason for this negligent behavior is not arrogance but rather misunderstanding. Drop Personalized URLS into Your Direct Mail. They’re FREE! About Us.
DEVUMI | FRIDAY, MARCH 20, 2015
[Blog] How to Create a Viral Marketing Campaign: With Examples!
appeared first on Devumi Blog. 'The first thing you need to know about viral marketing is this: There’s never a guarantee that your viral idea will actually catch on. Putting yourself in the best possible situation to go viral is possible, and I’ll give you the tools in this article to possibly go viral. Even if your viral marketing idea doesn’t catch on, these are still solid content marketing principles that will better any campaign Viral marketing: How to win at going BIG Have strong visuals In nearly every case of viral marketing, a strong visual component is present. Simple. Stupid.
FEVER BEE | THURSDAY, MARCH 19, 2015
[Blog] Celebration Days
At best you get a few blog posts, a few congratulations, and then the day has passed. It might be 17,000 tweets, 50 blog posts, or anything that has an impact that extents beyond the community. 'Many online communities try to celebrate important days. It might be international women's day, MLK day, veterans day or their own birthday. But online celebrations are a disappointing experience. Most members aren't together at the same time. They find it hard to be in the spirit of the day. Do a countdown.
PROBLOGGER | THURSDAY, MARCH 19, 2015
[Blog] Grab Your Ticket for the 2015 ProBlogger Training Event
Attendees not only come from all over the place but come from a wide spectrum of niches (everything from bloggers blogging about Fashion, to Health, to Travel, to Food, to Small Business and much more) and also a wide spectrum of experience levels. We’re brining out Heather B Armstrong from Dooce, Jadah Sellner from Simple Green Smoothies, Pamela Wilson from CopyBlogger and Ruth Soukup from the Elite Blog Academy. Originally at: Blog Tips at ProBlogger. I’m particularly excited about our international speakers this year. General
GREG VERDINO | THURSDAY, MARCH 19, 2015
[Blog] Hello world!
Edit or delete it, then start blogging 'Welcome to WordPress. This is your first post.
ABSOLUTE PA | THURSDAY, MARCH 19, 2015
[Blog] What you REALLY need to know about SEO
ve written a gazillion times about the importance of blogging for your business. So, you’ve taken my (rather brilliant) advice, set up a blog, you might even have made yourself an editorial calendar but hands up if when you see the words “meta description” or “keywords” you scroll merrily past, dismiss it as nerdy junk and just hit publish without a second thought? Tagging and categorising your blog posts: helps your visitors find posts of interest to them. It directly influences the reader’s next action – whether to click on to your blog or move along to another….
SOCIALNOMICS | THURSDAY, MARCH 19, 2015
[Blog] #SAGrad Social Media Sensations
'Connectivity among communities within student affairs and higher education has increased with the presence of such forums as StudentAffairs.com and the Student Affairs Collective , each providing a myriad of resources, blogs, and up-to-date information. Vanessa is active on Twitter and LinkedIn and has built a digital presence by blogging about Assessment for the ACPA Commission for Assessment and Evaluation. On campus at West Georgia, Vanessa also manages the Graduate Student Affairs Professionals Networking Blog. Vanessa R. Patrick is an M.Ed
DANNY BROWN | THURSDAY, MARCH 19, 2015
[Blog] Why We Should Make More of What We Do An Experience
could sit at my desk and use the little arm and wrist workout thing my wife has, while reading blog posts I want to catch up on, or when watching Netflix with the kids. The image I’m searching for a blog post can wait for kick ball. 'In 2001, I went backpacking around the West Coast of Australia for six months. was 33 at the time. This wasn’t a journey that I had to take to “find myself” Instead, it was just about taking the time to make an experience. I’d been telling myself since I was 19 that I was going to go backpacking, but never did it. Wrong.
PROBLOGGER | THURSDAY, MARCH 19, 2015
[Blog] Where to Find Free Images Online
Creative Market is a paid service, with a weekly grab-bag of free images, fonts and other goodies to use on your blog. Originally at: Blog Tips at ProBlogger. 'In a perfect world, we could all take amazing photos, edit them scrupulously, and somehow manage to have enough props and stylish flair to snap the exact image you need to illustrate your post. In the real world, we have access to other talented people who do that instead! To save myself that headache (and hopefully you too!) here they all are, finally, in one place. Pin it for yourself! Pexels. Pexels. Wikimedia Commons.
CONVINCE & CONVERT | THURSDAY, MARCH 19, 2015
[Blog] How to Be a Storyteller
story could be a blog post, a Facebook update with a link to an interesting article, or a photograph posted on social media. It could be modest activity (one blog a week), but it works as long as you are consistent. 'Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller.
SOCIALFISH | THURSDAY, MARCH 19, 2015
[Blog] The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
You can never go wrong with a cute baby picture in a blog post. 'This post originally appeared on Dominate Web Media and is reprinted here with permission. ———– Sometimes when you first begin a Facebook ad campaign you don’t get it completely right the first time around. Most people like to talk about all their success and try to forget about the failures… I’m not going to call them failures here, because they really aren’t failures – they are more like market research user-generated feedback. Let me show you what I mean. And with 1.3 that was pretty high. Clicks.
SPIN SUCKS | THURSDAY, MARCH 19, 2015
[Blog] Freelancer vs. Communications Firm: Which is Better?
That decision afforded me the opportunity to grow this very blog, write two books, and go out on the speaking circuit, which all drive new business efforts for us. Mind whose blog you are on. This was cross-promoted on Paul’s blog so don’t think we’re scraping, Google! 'By Gini Dietrich As Paul Sutton and I are wont to do, we recently had a debate about working with a freelancer versus a communications firm. You see, he just left an agency in the U.K. So I see both sides of it and I still fall on the side of agencies are better. So keep that in mind.
CONVERSTATIONS | THURSDAY, MARCH 19, 2015
[Blog] The Hidden Benefits of Video Marketing
To read more tips and advice from James make sure you follow him on Twitter , Google+ or on his blog. 'Written by James McAlister. For years, video production was a job of technical skill and know-how that required large teams of specialists, and even larger budgets, to create spectacles that were enjoyed by the masses. Fast forward to the modern day, and YouTube is one of the most visited sites on the internet – in fact video currently makes up 1/3 of all internet activity. It’s a long established belief among online marketers that content is king. Social shares. Conversion. Devices.
DIVA MARKETING BLOG | WEDNESDAY, MARCH 18, 2015
[Blog] The Four Ts of Content Consistency
However, the format might be a blog, video, podcast or photos/images. 'What is your best advice for a local small business that wants to leverage the web for marketing purposes? as the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. . Thought you might enjoy my response! . Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Let’s look at this from a slightly different point of view: content consistency. . Time is well … time!
ARI HERZOG | WEDNESDAY, MARCH 18, 2015
[Blog] Why (and How) I Forced 912 People to Unfollow Me on Twitter
always blog about my social media actions as a way of 1) charting my own evolution; and 2) helping you discover something new. If I’m right, then please share this blog post and help others discover it too. Please sign up to receive blog posts by email. 'This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers from early 2014. Notable milestones include 4,721 on January 14, 2014; and 4,887 on February 2, 2014. Do you see the downward slope on the far right? Fast forward a year and I had 2,117 followers on March 18, 2015.
SOCIALNOMICS | WEDNESDAY, MARCH 18, 2015
[Blog] How To Create Personal Relationships with Customers in a Non-Personal Digital World
An effective marketing strategist will use social media, e-newsletter, blogs and other forms of digital media to create a following. It’s no secret that one-way marketers can develop relationships with clients is through e-newsletters and blogs. However, many e-newsletters are disregarded and discarded and blogs are ignored because of “salesy” or non-useful content. When your customers are “published” they will not only feel more devoted to your brand, but they will share the e-newsletter/blog with their friends as well. Offer Tips Rather Than Sales Pitches.
THE NEW STRATEGIST | WEDNESDAY, MARCH 18, 2015
[Blog] Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update
Blog Branding Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy branding digital marketing google marketing marketing doubleshot marketing strategy podcast search engine optimization seo 'In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy.
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 18, 2015
[Blog] How to use your Tax Refund to invest in your Business
Blog business Finance 'Tax season is coming to a close and if you are one of those rare business owners that has a tax refund, you might be thinking of a variety of different ways you could use it, such as paying off debt, buying something you’ve really wanted, or investing it in your retirement. All of those are good options, but I’d like to present another option, namely using your refund to invest in your business. Now chances are if you actually have a refund you’ve just started a business and you’d previously worked at a job. Look at your business needs.
KIKOLANI | WEDNESDAY, MARCH 18, 2015
[Blog] Introducing Bloom: A New Way to Grow Your Email List
The latter can help you create opt-in forms and lead magnets that cater to audiences with specific interests, such as a free ebook on Facebook shown to visitors who are reading a post in your blog’s Facebook category. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'There are lots of plugins for WordPress users to help grow your email list. If you are looking for a plugin that offers all of the features you need to increase the size of your list, then you should add Bloom to your website. Ready to get Bloom?
SPIN SUCKS | WEDNESDAY, MARCH 18, 2015
[Blog] Grow Your Business with Social Listening
If I want to identify and database PR professionals, I’ll search link listen to blogs such as Spin Sucks. 'By Robert Moore I guess you could say I’m a professional “listener” or perhaps even a pro at social listening. Besides being in sales for more than 25 years, where great listening skills are a must for success , I make my living now listening all day long— social listening that is. And as Bernard Baruch so wisely said, “Most of the successful people I’ve known are the ones who do more listening than talking.” Content marketing wonks?
BILL HARTZER | WEDNESDAY, MARCH 18, 2015
[Blog] Using Square To Boost Domain Authority
In any case, after all, I did write a blog post a while back called How to Boost Domain Authority that many search marketers liked. 'Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Sure, use Square to Boost Domain Authority!! Maybe I need to go get Square now, and maybe it will boost my Domain Authority?
QUICK ONLINE TIPS | WEDNESDAY, MARCH 18, 2015
[Blog] How to Dispay Sharper Logo on High Resolution Screens
Why does the logo of your favorite top blog look sharper? Blogging Tutorials 'Does your logo look blur and pixelated on iPad retina display screen? Here is the secret to display sharper. Read full original article at How to Dispay Sharper Logo on High Resolution Screens ©2015 QuickOnlineTips. All Rights Reserved.
SOCIALNOMICS | WEDNESDAY, MARCH 18, 2015
[Blog] Pay Your Friends Through Facebook Messenger
On their blog, Facebook said that payments work like this: To send money: Start a message with a friend. 'Facebook announced on Tuesday morning that users can now send and receive payments through the Messenger app. This new feature is expected to roll out in the next few months. Tap the $ icon and enter the amount you want to send. Tap Pay in the top right and add your debit card to send money. To receive money: Open the conversation from your friend. Tap Add Card in the message and add your debit card to accept money for the first time. Image from Facebook. Facebook
WAXING UNLYRICAL | WEDNESDAY, MARCH 18, 2015
[Blog] Is There a Method for Problem Solving?
She blogs about marketing and balancing ambition with happiness. 'Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. It was back to me. had taken one step forward, two steps back, and I wasn’t sure how to reverse it. In hindsight, I was doing OK surviving that period. But “doing OK” wasn’t enough. d like to talk about the decision making process of fixing problems.
SOCIAL MEDIA NETWORK MARKETING | WEDNESDAY, MARCH 18, 2015
[Blog] Content Curation And Social Media Integrity
Having said this, each time get ideas to populate your blog could be difficult. In order to have a good ranking on search engines it is imperative to be consistent with fresh Content on your Blog. Ofcourse blatant copy pasting does not justify the existence of your blog. 'While working on Social Media it is important to maintain integrity and ethics. Blatant copy pasting someone else''s hard work is just not correct. It could mar your professional credibility. You could loose out on potential clients and start to give out an image of yourself as not being genuine.
THE WAY OF THE WEB | TUESDAY, MARCH 17, 2015
[Blog] Youtube introduces Interactive Cards
Blog Marketing Video Marketing Interactive Cards youtube 'Youtube has introduced interactive cards as a replacement for annotations on videos. There’s a new Cards tab available in the Youtube Video Editor to allow you to choose from 6 types; Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. Youtube Interactive Cards. They’ll work across mobile and desktop and eventually annotations will be phased out to make way for the new interactive cards. They display as a small pop-up, and the teaser can then be clicked for more information.
SOCIALNOMICS | TUESDAY, MARCH 17, 2015
[Blog] Yahoo Reinventing Retrieving Your Forgotten Password
On their blog , Yahoo explained it works like this: 1) Sign in to your Yahoo.com account. 'Yahoo announced on Sunday that they will be launching a new service called “on-demand” passwords. This new service allows users to log-in to their account using a password that is texted to them through from Yahoo. 2) Click on your name at the top right corner to go to your account information page. 3) Select “Account Security” in the left bar. 4) Click on the slider for “On-demand passwords” to opt-in. 6) Enter the code and voila! ” Thumbnail from Shutterstock.
ARI HERZOG | TUESDAY, MARCH 17, 2015
[Blog] How to Be Productive on Facebook
Please sign up to receive blog posts by email. 'Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. When you don’t click those options, you are stuck in lurker mode and eventually get bored. It is a misnomer that you need friends to be productive. You only need to see content. It can come from your friends but it can also come from pages you like and other profiles you follow. Here is the skinny on friends and followers. My updates are seen today by 113 friends and 356 followers. The number goes up and down.
SOCIALNOMICS | TUESDAY, MARCH 17, 2015
[Blog] 5 Tips for Using Social Media to Build Online Communities
Build social media buttons into your website so that if someone likes a video, article, or infographic you published on your blog, they can immediately share it with all of their friends. 'When used effectively, social media platforms such as Facebook, Twitter, and Google Plus are community-building tools capable of taking your business or organization to new levels. Far too many companies fail to unlock the full potential of social networking, however, because they start with the wrong approach and implement incorrect strategies. Pursue engagement over sales. Give followers a voice.
PROBLOGGER | TUESDAY, MARCH 17, 2015
[Blog] Building Your Audience From Zero to Traction
My blog received less than 20 visitors a day. had been blogging for years, but couldn’t connect with an audience, let alone create a product they might buy. As of this writing, my newsletter is up to 5000 subscribers, the blog receives hundreds of visitors per day, and my course has sold multiple five-figures since it launched four months ago. But to me, they represent the difference between blogging as a hobby (where I was at a few years ago), and meaningful part of my business today. Now—I’m sure you already know the mechanics of building an audience: Blog posts.
KIKOLANI | TUESDAY, MARCH 17, 2015
[Blog] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
Morning is my time to read all the emails and go through my favorite communities and blogs. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Weekly Social Media Editorial Calendar. So I have to spread out. Social Media
CONVINCE & CONVERT | TUESDAY, MARCH 17, 2015
[Blog] 5 Reasons You’re Giving Bad Feedback
Whether it be a blog post, a white paper, or an ebook, if you don’t know what it’s intending to accomplish, how in the world can you offer feedback? For example, the objective of a top-of-the-funnel blog post might be to attract new visitors to your website with an engaging headline followed by information they find useful. When a piece of content is first presented (let’s say a blog post), you’re going to want to judge immediately after reading it and say, “This was a great post,” or, “This was not a great post.” 'Marketers work in a world that thrives on feedback.
FEVER BEE | MONDAY, MARCH 16, 2015
[Blog] Abnormal Events And Uniting Friendship Groups
'I've been reading Tynan's blog for years. His blog is a mixture of life advice, entertaining exploits, and productivity tips. He has a gift of uniting people into strong friendship groups. Last year he and his friends bought an island. They visit it frequently. He also took a group of friends on a Transpacific cruise. So much of our social contact is done in familiar locations with fixed rules and expectations. Nothing Nothing really changes and this is good.
LAUREL PAPWORTH | MONDAY, MARCH 16, 2015
[Blog] Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore
Or at least the Julian Assange/Wikileaks version of blogging/social media is the object of the law. In Greece, Sokratis Giolias was blogging on corruption. In Mexico an administrative assistant for a media company used Twitter and her blog to investigate drug cartels. Marisol Macías Castañeda under the pseudonym of NenaDLaredo blogged extensively and revealingly, until she was decapitated and her head placed on a well known statue monument in the city. AG George Brandis ‘I don’t regard bloggers as journalists.’ It’s actually Social Media.
PWB MARKETING BLOG | MONDAY, MARCH 16, 2015
[Blog] Social Media Image Size Guide [INFOGRAPHIC]
The post Social Media Image Size Guide [INFOGRAPHIC] appeared first on PWB Blog. 'I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! The size of social media images changes from time to time, so having the most current data available is paramount. Having trouble managing your social media? Need assistance with analytics or even initially creating your social media presence?
SPIN SUCKS | MONDAY, MARCH 16, 2015
[Blog] Connect the Dots Between PR Metrics and Strategy
As a result, we had our physician blogger expand on the research by providing his own commentary on our blog. Once the blog post went live, major healthcare outlets found it and picked up both the research and the content from our blog. After all, a major success for a blog post (narrative) should result in increased click-throughs to your website (data,) and to product purchases (the best data.). 'By Brendon Shank. In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. What to measure?
DANNY BROWN | MONDAY, MARCH 16, 2015
[Blog] The Future of Content Part 4: The Return to Pure Blogging
Today’s topic is the question of “Pure Blogging” I’m seeing more and more content creators push back on the Buzzfeed Economy and actually want to create, and partake in, meaningful content and discussions. In essence, returning to pure blogging when it comes to their content. Pure blogging is the focus on content, not shares; interactions, not reactions. The Future of Content Part 4: The Return to Pure Blogging originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Click To Tweet. Enjoy!
THE NEW STRATEGIST | MONDAY, MARCH 16, 2015
[Blog] SEO Poison 2.0 – Revenge of the Linkfarmers
Blog Digital Marketing Marketing Strategy backlinking backlinks digital marketing marketing strategy search engine optimization seo website 'It seems like it was a millenia ago that I wrote this article outlining the dangers to your web presence of purchasing sketchy backlinks -> SEO Poison: What you get when you hire a link farmer. In it, I wove a cautionary tale to marketers who are fed promises of ‘Page 1 on the Google!’ ’ by less-than-reputable companies who claim to provide lots of backlinks to your site to help increase your rankings. Those. People.
KIKOLANI | MONDAY, MARCH 16, 2015
[Blog] How to Use Viraltag to Schedule to Pinterest, Tumblr, and More
You can click on any of them to go directly to the post, pin, Tumblr blog entry, etc. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Blogging 'If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest. How to Setup Viraltag. Setting up Viraltag is easy. Final Thoughts.