• SOCIALNOMICS  |  MONDAY, MARCH 2, 2015
    [Blog] How Businesses Can Utilize Google Hangout
    Within them you can record a meeting or presentation and then easily share the video on your YouTube channel or company blog. Besides having new content for your blog or YouTube Channel, A Google Hangout is a great tool not just to promote your products or services, but also your overall brand and industry. 'When a business gets engaged with social media, there are a lot of aspects to it. strategy can consist of tweets on Twitter, posts on Facebook and videos on YouTube. It also may want to include a Google Hangout in that strategy. Google Hangouts don’t have to be live videos.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 2, 2015
    [Blog] 5 Tips for Posting Pulse Articles on LinkedIn
    These are blogging best practices , but just for the sake of being intelligent about formatting let’s offer a few reminders: Use relevant and interesting images. Social Media algorithm blogs format images LinkedIn marketing Pulse rich media slideshare social subhead success Tag validation write 'LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. So if you are a healthcare provider, you won’t receive posts on accounting. The relative number of views doesn’t matter.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 2, 2015
    [Blog] Monday Roundup: Content Creation Ideas
    Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting,” explains Kelsey Meyer in this Entrepreneur post. 'Seeing as how March is Women’s History Month, we’ll be shining the spotlight on women communicators of all stripes this month. To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. Enjoy! ” 3. 
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Blog] Reputation Management: Eight Steps for Online Repair
    There might be negative reviews or blog posts on the first page of search results you’d like to address so they don’t come up before your own sites and the positive reviews. If you are participating in the Spin Sucks scavenger hunt, today you will visit  Paul Sutton’s blog. The secret word is in his blog post, “ Embrace the Crazy !”. 'By Gini Dietrich. Warren Buffett famously said, “If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.”. Reputation management requires communication. Take the punch to the nose.
  • DANNY WHATMOUGH  |  MONDAY, MARCH 2, 2015
    [Blog] All eyes on Madonna, but she’s not the social media winner for #brits2015
    'Since the Super Bowl went dark, real-time marketing has officially become ‘a thing’ on social media (some would argue we’ve been doing real-time marketing for years, but that’s another blog post). At worst, this results in everyone trying to create amusing ways to hijack any public event going. At best it adds a dose of entertainment to what would otherwise be a fairly drab affair. And then sometimes, something happens which just begs for a spontaneous reaction. Enter the Brit Awards. But Madonna’s stumble sent the whole thing into a new realm of social activity. link]. million).
  • TWIST IMAGE  |  SUNDAY, MARCH 1, 2015
    [Blog] The New Cluetrain Manifesto
    blogging. marketing blog. advertisingpodcast audio blog blogging brand businessbook businesspodcast chrislocke davidusher davidweinberger digitalmarketing docsearls facebook google itunes marketingblog marketingpodcast newclues ricklevine thecluetrainmanifesto twitter 'Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. Many point to this book as the genesis of social media. and how far we still have to go. audio.
  • PROBLOGGER  |  SUNDAY, MARCH 1, 2015
    [Blog] Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships
    'Working with brands on blogs is big business, and for one blogger making a full time living through advertising and sponsorships, there are 100 more who’d like to. Louisa Claire has been blogging for nine years and runs Brand Meets Blog, where she  connect brands with bloggers and trains bloggers on how to work professionally with brands. Further reading:  Make Money on Your Blog by Partnering With Brands . Working with Brands on Your Blog: What You Need to Know. What are the benefits of working with brands on blogs as an income source?
  • DIGITAL DIVA  |  SUNDAY, MARCH 1, 2015
    [Blog] A few days in Iceland
    We did get up to lots more, but I’ll let you read about that in the full blog post about Iceland. I’ve also got a LOT of blog posts to catch up on. If I don’t get a move on with my Frock Swap blog posts, I fear the girls may kill me. 'Hello all, hope you’re well? Good week? Mine was mostly spent in Iceland this week, which was nice! won’t lie, I was pretty damn knackered after London Fashion Week last weekend (oh, woe is me!)…Monday …Monday was a whirlwind of working then packing very quickly for our trip to Iceland. Ah well.
  • ABSOLUTE PA  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] I know what you’re doing, and it’s bad for you….
    And it’s everywhere from their bottle labels to their blog. You’ll get the same communication style from me whether it’s on social media, my website and blog, an in person workshop, if I’m speaking on stage, or you’re a client. 'Everyone does it. Sneak a peek at what competitors are doing…… (what did you think I was talking about?). So you end up… Trying to guess how they pulled off their latest promotion or launch. Using their pricing and services as a benchmark for yours. Which creates an unbreakable glass ceiling in your industry). It’s a common thing to do.
  • JEFF KORHAN  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Content Warfare: Writing a Marketing Anthem
    This calls for new methods that focus on building your  essential content marketing assets , namely, your website, blog, enewsletter, and one or two social media channels. This calls for new methods that focus on building your essential content marketing assets, namely, your website, blog, enewsletter, and one or two social media channels. 'Listen to the Episode Below (0:40:16). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. There’s more. Our Featured Guest: Ryan Hanley.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Building More Information Off of Social Media
    Among the tips to remember: Start with a blog and website – You want to have a page that acts as a “home base” for your customers and potential customers. Build a website that has a built-in blog feature so you can update customers on any specials going on, what’s new in business, recent projects you’ve worked on and more. 'Recent data shows that one in four people worldwide are using social media. Networking via social media has allowed many small businesses to grow their businesses, get more clients, and meet others in the industry and more.
  • KIKOLANI  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Fetching Friday – 29 Posts on Marketing and Productivity
    Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. The Step by Step Guide to Generating Hundreds of Blog Post Ideas by Adrian Cordiner. Get 8% of Your Blog Readers to Give Up Their Email. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Search Engine Marketing.
  • DEVUMI  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Using Twitter Ads to Increase Sales: Good or Bad?
    blog that is just starting out will be better off investing their resources in other ways until they grow their following and capital. appeared first on Devumi Blog. 'We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. first point to consider, before we get too far into this, is that Twitter themselves found that 76.3% of Facebook. for tweet, or $2.50
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] The Spin Sucks Inquisition: Jessica Lawlor
    knew almost immediately that I wanted to create my own blog and work with freelance clients on strategy, blog management, and writing projects, but I was scared. As soon as I did, I fell in love with my side-hustle and have been working full-time while also blogging and working with clients ever since. That’s one of the things that led me to start the Get Gutsy blog in 2012. ” Take for instance, the Second Annual Get Gutsy Essay Contest and Week she hosted on her blog. 'By Gini Dietrich You might recognize the name Jessica Lawlor. What a tough question!
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Seven Social Media Tools that Help Save Time and Increase Effectiveness
    This tool is useful when you don’t have time to post your blogs on different social media platforms. 'Written by Jessica Davis Today, social media is not optional, but a necessary practice for businesses. With the ever-increasing demands of growing a business, especially startups, it can get rather difficult to manage the different social media platforms that may be a part of your marketing efforts. Not utilizing these platforms would mean a lost opportunity for business growth. However, another genuine concern for businesses is how they can use social media platforms effectively.
  • WRITTENT BLOG  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] 7 Great Features in Writtent to Spot Amazing Writers
    The post 7 Great Features in Writtent to Spot Amazing Writers appeared first on Writtent Blog. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Learn how Writtent can make finding just the right writers easier than ever: 1. Know Upfront When Your Content Will be Delivered. Most freelance writer marketplaces can be something of a gamble. Writtent 3.0 Readability score?
  • JANET FOUTS  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] Marketers- Stop multi-tasking social media
    If you’re interrupting your creation of a blog post to respond to tweets or the pinging of your email it will take you much longer to write that post won’t it? Keep a file where you save every possible blog topic. 'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Doesn’t your job? One platform at a time.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] FCC approves net neutrality rules
    Cicconi, senior executive vice president-external and legislative affairs, said in a blog post. 'The Washington Post reported today that The Federal Communications Commission approved strict new rules for Internet providers Thursday in a historic vote that represents the government’s most aggressive attempt to make sure the Web remains a level playing field. The rules would dramatically expand the agency’s oversight of the country’s high-speed broadband providers, regulating them like a public utility. Article by Brian Fung from The Washington Post.
  • DANNY BROWN  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] The Writing Process
    If I have the luxury of being near a computer, I’ll pop into Word, or my blog, and draft up the headline that sprang to mind, along with a one sentence “brief” that gives me the pointers to work on when I actually have some downtime. On my blog, this has led to some of the most personal and confrontational posts I’ve ever written – but isn’t that what good blogging is all about anyway, rawness and emotion? While I completely understand that there needs to be some kind of flow, to be honest that’s not how my brain’s wired.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] How Could Photos Help Your SEO?
    The use of images has been discussed in this blog before, and there is definitely some things to be careful with. 'Many people are visually oriented, preferring a good photo to a written description. While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click. Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. People Like Pictures. You know that old saying, “a picture is worth a thousand words”?
  • PROBLOGGER  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] How Compassion International Uses Blogging to Save Lives
    Though Compassion International uses many methods of content marketing, including video, Pinterest, direct mail, and email, a huge part of their success is tied to blogging. Company Blog. Every few days, Compassion International posts new stories to their blog. What makes the blog so engaging is how they manage to tell a story in each update. They aren’t lists of ways to alleviate poverty, and individual blog posts aren’t likely to rank for any keywords in a Google search. Somehow I doubt ranking for specific keywords is the intent with this blog.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 4 of the Best Blogger Outreach Strategies
    also love that Lorna Jane reaches out to blogs authentically and allows for an organic relationship to build. Social Media Case Studies blog strategy blogger outreach brand ambassadors content marketing influencers social media case study Social Media Marketing 'Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] How to Build a Community that Thrives
    Mitch Joel , the author of Six Pixels of Separatio n and of Ctrl Alt Delet e, wrote a blog post a few years ago about building community. Livefyre is a commenting platform for your blog or website that allows people to not only comment and engage with one another but follow the discussions via email. Many journalists and bloggers believe the article or blog post is their say and the comment section is for the readers to agree or disagree, but not for the author to participate. We do this through our weekly Spin Sucks Inquisition blog post. 'By Gini Dietrich.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Are You Social About Developing Your Career?
    In this case, you may consider starting a blog with paid advertisers to showcase your projects. 'Think about traditional ways of advancing in your career. You most likely would consider furthering your education, working longer hours, going out of you way to impress your boss and hoping you get that promotion you’ve always wanted. While that can still work, there are now other, more creative, ways to advance your career, especially if you’re willing to switch companies. Being More Social. Join LinkedIn – LinkedIn is the number one networking site for professionals.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Creative Marketing by Bob the House
    In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Related Stories Add Tweetable Quotes in WordPress Blog Posts Gin and Topics: The Daughter Edition The Spin Sucks Inquisition: Dwayne Alicie. 'By Rich Burghgraef. OK,   I am not actually Bob, but I do  play him on Twitter. Bob says some things that I don’t, but that’s Bob. He is a house. And while houses tend to keep this under their roofs, they have pretty good senses of humor. Much better than I do. And Bob.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Crisis Communication: If a crisis hits, do you have a plan?
    'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Public Relations crisis communication crisis planning guest blog Nancy Valent NMV Strategies Your phone rings. It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees. What is your response? Probably the first reaction you have is to say: “No comment.” ” It seems harmless and a good safety net to buy you some time. But, if it does it won’t get media attention and somehow they will ultimately handle it.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Are You a Full Time Blogger with Small to Medium Traffic? Let’s Chat
    We often hear how many hundreds of thousands or even millions of visitors this or that blog has but the reality is that I’ve met many bloggers over the years who don’t have massive traffic – yet who are still making a healthy income from their blogging. This year I want to smash that myth and want to tell the stories of smaller to medium sized bloggers who are making a living from their blogs. I’m looking for as many models of making money blogging as I can find. Originally at: Blog Tips at ProBlogger. Let’s Chat. General
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Who Wins in the New Partnership of Twitter and Google
    Terrific blog called The Future Buzz and a must-follow in social media. 'Image via BigStockPhoto.com Get all JayToday episodes at [link] Even when things are going great, you’ve got to remember extinction could be right around the corner. Watch today’s video to see my stationed in front of an enormous T-rex skeleton. In Montana.) Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. That used to be case until 2011, and then their previous relationship lapsed. But that is changing, and it’s mutually beneficial.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Communications Done Well: Seven Things to Do Immediately
    If you are participating in the Spin Sucks scavenger hunt, today you will visit  Carrie Morgan’s blog. The secret word is in her blog post, “ Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight.” 'By Gini Dietrich. In January 2013 OXO , the innovative consumer products company that makes Good Grips and other cool kitchen and laundry tools, was accused by one of its largest competitors of stealing designs from some of their inventors. Rather than calling the OXO CEO to discuss the issue, the competitor instead made it very public. Communications Done Well.
  • ARI HERZOG  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] If You Could Turn Back Time
    Please sign up to receive blog posts by email. '“There are no regrets in life,” said Jennifer Aniston. “Just lessons.” ” I believe we are put on Earth for a reason and our lives are dictated to discover that reason. Everything we do is destined. believe there is free will and we choose how and when to act; but I also believe we are meant to make those choices. We learn through our experiences. Looking back at my life there are many things I wish I did differently. But these are not regrets. These are just missed opportunities. Lessons. Cher and R.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] How to Get Creative with Influencer Marketing
    Their product isn’t overly promoted—focusing more on landscapes—and the series is so engaging, customers are actually adding it to their blog roll. Clearly Contacts also does an amazing job of highlighting the customers who wear their glasses through their blog, The Look. 'By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns. Target does a phenomenal job of hosting regular Twitter chats.
  • QUICK ONLINE TIPS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] How to Backup Websites on Amazon S3
    Blogging Domain Hosting Security 'It is always a good idea to backup your website on a location other than your server, and Amazon S3 is a useful storage option safely hosted by the powerful Amazon servers. Read full original article at How to Backup Websites on Amazon S3 ©2015 QuickOnlineTips. All Rights Reserved.
  • VIPER CHILL  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] How to Build a Profitable Website in 2015 in the Best Niche Online
    'Welcome to my first ever blog post in 2015. While the name ViperChill still might not really mean anything, this is going to be the most meaningful blog post new webmasters read this year. What I want to show in today’s blog post is how I scour the web to look for opportunities around my passions. Blogs: More Proof in the Idea of Branching Out. found so few valuable blogs in this industry that this section barely deserves it’s own H2 headline. found the Ellusionist.com blog and went through it. The Best Niche on the Internet. Full stop.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Top 15 FREE Internet Marketing Tools To Boost Your Online Business
    Both tools analyse websites to determine the loading time on your blog. Google gives priority to fast-loading blogs, so these tools will show opportunity areas on your blog to improve the loading time. After following suggestions given by these tools, you can improve your blog’s loading time dramatically. See my blog’s speed here: Small SEO Tools. Small SEO Tools  is the best site I’ve come across in my blogging career. cannot imagine blogging without the help of Google Drive and Dropbox (As a matter of fact, I wrote this article on Google docs).
  • PROBLOGGER  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Why You Should Join us at the next ProBlogger Training Event
    Originally at: Blog Tips at ProBlogger. 'Have you ever considered coming to a ProBlogger training event? We hear from a lot of bloggers around Australia (and internationally) that they’ve thought about it but were a little unsure if it was for them. So at last year’s event we filmed this little video with the help of our mate Mick Russell to give you a feel for the event, our attendees and why they think you should join us at our 2015 event. Here’s what you need to know: Dates : 14-15 August. Venue : RACV Royal Pines Resort on the Gold Coast (Queensland Australia).
  • DANNY BROWN  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] The Smoke and Mirrors of the Self Publishing Game
    Pick your Longest Blog post or write out 25 recipes and launch it as a Kindle book, under a pseudonym. She started her Curious Minds Travel blog earlier this year to record her travels while working on book number two. 'T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. The launch phase lasts one week, where ranking with Amazon will succeed or fail. You can read books on self publishing. The book?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] How to Own Your Blogger Outreach Process
    This means equipping them with the right assets to create visually driven content on Pinterest and Instagram, something to link to in a tweet, something worthwhile to share on Facebook, and of course, an entire experience to write about for their blog posts. The Spark Notes analysis is that when making a big purchase decision, the average person consults 11 consumers reviews (many of which are via blogs) , and 80% of the online population trusts bloggers   (highlight to tweet). Quality: Actually read a blog post to get a feel whether or not the writing style is a match.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Developing Good Habits for Your Telecommute
    On the TDS Connect Business Blog , a recent article covers the 7 Habits for Highly Effective and Successful Telecommuters. 'Developing good habits, best practices, and solid routes and routines is important for any commute. Developing good habits for your telecommute is even more important, especially considering the potential for bad habits and competition for your attention. The popularity for distance and remote workers, along with the work-at-home winter many are having across the country, telecommuting has been thrust upon us. Consider leaving a comment! Small Business
  • DANNY WHATMOUGH  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] 5 quick fixes for the PR industry #stateofpr
    Wadds has a good summary on his blog. 'This morning, the CIPR released its State of PR report. It’s full of the same old stuff that we’ve all been banging on about for ages – lack of digital skills, ignorance when it comes to measurement, lack of diversity/gender equality, focus on media relations, poor work-life balance… And that’s not to undermine what are, generally important issues that our ‘industry’ needs to combat. But, for me, that’s the problem with all of this. Publish the findings and name and shame agencies that fail to comply.
  • LOUIS GRAY  |  MONDAY, FEBRUARY 23, 2015
    [Blog] YouTube Kids: Smart, Mobile First, and Child Sized.
    As they wrote in today''s blog post, the new YouTube Kids is "the first Google product built from the ground up with little ones in mind." Setting YouTube for Kids'' timer for 30 minutes At the risk of my once more vibrant blog to be turned into a daddy blog, the quick summary is that this app is a welcome addition to our tablets and phones. 'In December, I wrote about viewing technology through the eyes of a child. The YouTube Kids Music channel. My children, from a young age, have been surrounded by touch-enabled tablets. Netflix''s Kids only channel is smart.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Content Creators: Enough with the Boring
    Being bombarded as we are daily with images and videos, blog posts and articles , start-ups and new high-tech gadgets, it’s easy to fall into the “that’s not cool, hip, innovative, edgy enough” trap. 'By Lindsay Bell Content. Those of us who work in digital marketing and communications instinctively know what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find content means many different things to many different people. That’s a mouthful, right? Content Creators: Enough with the Boring! Go back and click the link. Go on.
  • QUICK ONLINE TIPS  |  MONDAY, FEBRUARY 23, 2015
    [Blog] How to Backup Websites on Your Hosting Server Easily
    Blogging Domain Hosting Security Tutorials 'How do you backup all your websites on your hosting server? Chances are that you are relying on your hosting provider to backup your site, and probably even have no. Read full original article at How to Backup Websites on Your Hosting Server Easily ©2015 QuickOnlineTips. All Rights Reserved.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Your 16-Point Content Publishing Checklist
    We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Sometimes we have a macro perspective on the blogs we’re working on, so we have to take a moment to go micro and look at the details. Content Marketing blog guidelines blog strategy content marketing content optimization content strategy content writing writing tips 'I love checklists. They break down very detailed processes into actionable, step-by-step items. The same goes for publishing content. Content Is my title effective? Then test it!
  • SPIN SUCKS  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Four Ways to Fight Content Thieves
    'By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. We have an intern running the blog. ” But within 30 minutes, the entire blog was taken down. For those of you reading this, I wrote this for my blog, YOUR URL. Every day. Sorry.”
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 23, 2015
    [Blog] How Social Media Examiner Became the Biggest Site in Social
    Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of  Social Media Examiner , is a leading voice on all things social media. His blog alone has about 10 million people a year visiting and 340,000 email subscribers who get an email from him every day. 'Tweetable Moments Following your passion without having a strong business model is very costly and could sink you. Then there’s a service side to it. “Be a servant.” Seth Godin.
  • JEFF KORHAN  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Human Content Curation: How It Builds Your Business Brand
    Whether you are sharing curated content on your blog or email newsletter , its important to honor the trust of your subscribers by properly introducing the curated content. Blogging Community content marketing Marketing Online Marketing Small Business Social Business Social Media Trends blogging Building Trust Business Brand customers human content curation Jeff Korhan media outlets relationships We’ve all learned to ignore automated “set it and forget it” methods of content curation. Every business has its limits. Here’s how to get started. Everybody wins.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 22, 2015
    [Blog] What Does It Take To Be A Billionaire That Changes The World?
    blogging. marketing blog. asmallfurryprayer abundance advertisingpodcast audio blog blogging bold brand businessbook businesspodcast davidusher digitalmarketing facebook flowgenomeproject google itunes marketingblog marketingpodcast peterdiamandis stevenkotler theanglequickestforflight theriseofsuperman twitter westofjesus xprize 'Episode #450 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in amazing times. We''re seeing humanity develop, evolve and leverage technology to do amazing things. Enjoy the conversation.
  • DIGITAL DIVA  |  SUNDAY, FEBRUARY 22, 2015
    [Blog] London Fashion Week: 5 Preconceptions v What Happened
    also got to meet another blogger, Poppy Dinsey , whom I’ve had a very long standing respect for, her blog was the first I ever started reading and I’m a fan of her honest and witty style of writing. When you put someone on a pedestal, even if it’s only a small nice pedestal, they can often disappoint by being fairly haughty…maybe this is especially so with bloggers because we almost feel like we’re getting to know them more through their blogs…but when you do meet, they don’t you from Adam, leaving a big intimacy imbalance. ” in her face.
  • PAMORAMA  |  SATURDAY, FEBRUARY 21, 2015
    [Blog] 9 of the Best Free Social Media Analytics Tools
    Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords. It breaks of the Best Free Social Media Analytics Tools is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. 'Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. These 9 free social media analytics tools are some of the best out there.
  • ARI HERZOG  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Those Books That Bind Us
    Please sign up to receive blog posts by email. 'I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” ” I know what she means because some of my oldest friends are also books. Lewis’ Narnia chronicles and the autobiography of Malcolm X — the list goes on. And, that’s enough.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] 6 Big Brand Marketing Strategies Small Businesses Should Use
    Small businesses can create excellent blogs that optimally promote their business activities or convey industry-relative information to customers. His articles mainly appear on small business and upstart blogs. 'Guest Post by Mike F. Small businesses need to market just as effectively as big businesses in order to stay afloat and successfully compete in this competitive marketplace. Fortunately, the digital age is affording small businesses with many of the same marketing opportunities that big businesses have access to. Marketing Firms. Create Communities. Create Stellar Content.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] What Does Great Work Look Like?
    blog blogger creative creativeforce creativity ericadiamond googletalksatgoogle iraglass npr podcast podcaster podcasting storyteller storytelling thisamericanlife writers writing Tags: blog. 'Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit. They didn''t push through. They didn''t keep at it. For as many great bloggers that I follow today, I have a huge list of people who were stunningly great at it, but they quit. They ran out of juice. No more steam left in the engine. Podcasting too. hope you don''t quit too.
  • KIKOLANI  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Fetching Friday – 25 Posts on Marketing and Productivity
    36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] by Lindsay Kolowich. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. Search Engine Marketing.
  • WRITTENT BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] How to Create Winning Content & Measure Results
    The post How to Create Winning Content & Measure Results appeared first on Writtent Blog. Blogging Content Creation Content Curation Content Marketing Content Strategy Copywriting SEO 'When it comes to online marketing, many of us continue to hear that content is still King and with over 60  trillion web pages  on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content. Tools for Analyzing Results Using Metrics. Image source . Piwik.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] When Content Marketing Lets You Down
    And of course, then I decided to blog about it. You can probably figure out where I’m going with this, but I’m going to spell it out for you (what good is a blog post if it doesn’t do that?!). 'Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!” ” they say. love hearing all this. When content marketing lets you down.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] The Spin Sucks Inquisition: Dwayne Alicie
    'By Gini Dietrich A few years ago, on this very blog, I met one Mr. Dwayne Alicie. Real people watch videos and shows to learn or to be entertained, and read articles and blog posts for advice and information to help them make decisions. Stanford Smith wrote a great blog post about abuse of the word “content” this, too. You can find Dwayne on Twitter , Facebook , LinkedIn , Google+ , YouTube , Instagram , Pinterest , Slideshare , on the Conur blog , and on his own blog,  Alicie in Wonderland. What is the Biggest Mistake You’ve Made in Your Career? Cool guy.
  • DEVUMI  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] How to Increase Twitter Engagement Levels – Get Active!
    Broke Bloke hits a good character count here, allowing people plenty of space to follow his call to action: Please RT: 9 Actions That Tag You as an Amateur Blogger [link] #blogging — Broke Bloke (@brokeblokeblogs) February 20, 2015 Tweet more during the day You’d think that engagement levels would be higher outside business hours, but you’d be wrong. Check out our top 10 blog post.” You can learn more in this social media data analysis article on our blog! appeared first on Devumi Blog. First, I’m not going to be so boring that I say “use hashtags and links.”
  • JEFF KORHAN  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Podcasting for Events: How to Create Valuable Content and Networking
    Blogging Community content marketing Marketing Podcast Small Business Social Media Technology Trends business podcasting conference Craig Price Jeff Korhan LinkedIn Live Events National Speakers Association networking professional speaker Small Business Podcast trade show 'Listen to the Episode Below (0:42:18). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. This is Episode 29 of  This Old New Business  weekly  business podcast with Jeff Korhan. Our Featured Guest: Craig Price.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Communications Planning: Why More is Not Better
    Related Stories Seven Steps to Dealing with Critics Valentine’s Day Tips for Communications Pros The 11 Most Read Blog Posts of 2014 (and a Bonus!). 'By Laura Petrolino Effective communications planning provides a roadmap for exactly what you should be doing in your communications outreach. It tells you what, when, who, how much, and why, and then provides you with metrics to measure success. It also tells you what you SHOULD NOT be doing, both directly and indirectly by exclusion. Unfortunately this nuance is sometimes over looked in our “ more is better ” society. and then some.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] What does the ‘Pro’ in ProBlogger Stand for?
    Is it to signify professional behaviour, or is it about the profession of blogging? ve explored many forms of communication over the years but when I stumbled across blogs for the first time in 2002 I knew I’d found something special. love blogging and I love bloggers and what they do day in and day out with their blogs. This blog is written by bloggers for bloggers and my hope is that it’ll help them to step closer to their potential. It’s about the Profession of Blogging. It’s about Positive Blogging. It’s about blogging Professionally.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] How to Give Your Content Marketing Strategy a Complete Makeover
    Whether it’s a photograph, infographic, or blog post,  does this content tell a story ?  The content in your content marketing strategy is no longer limited to strictly writing a series of profound articles for your blog that fulfill a desirable word count and suit your brand’s message—on the contrary. Today, Provide your consumers with a blog entry once a week, a demo video for more visual learners once a month, and presentations here and there for the fast-paced learner with a short attention span. Deliver Value. Will it entertain them? Tell a Story. highlight to tweet).
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] How Top Brands Are Using Cinemagraphs for Unexpected Social Content
    Originally posted on Coca-Cola’s Tumblr , it’s been re-blogged over 80,000 times. 'While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test this medium in your visual content mix. Image via Ann Street Studio. When done well, cinemagraphs are elegant and eye-catching. Take a look. Chanel. Honda.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Media Relations Done Well: Ten Ways to Personalize
    Read blogs, publications, and online sites, and watch the programs and listen to the shows where you want to appear. Comment on blog posts and articles. Choose one newspaper, magazine, or blog that makes a difference in your industry. Once a week, comment on one article, blog post, or editorial. The Scavenger Hunt And speaking of Rosemary O’Neill, if you are participating in the Spin Sucks scavenger hunt, today you will visit  her blog. The secret word is in her blog post, “ Is Running a Branded Online Community Risky Business? Single. It works.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] Twitter introduces TweetDeck teams
    'Twitter announced on their blog Tuesday morning that they were introducing, TweetDeck teams, a simple way to share access to your Twitter accounts without sharing passwords. The feature is starting to roll out today on TweetDeck for web, Chrome and Windows. TweetDeck Teams is a simple solution to Twitter account sharing. It enables you to delegate access to as many people as you like, and remove accounts when they no longer need access. In order to use this new feature, you must log in to TweetDeck with your Twitter account. Get started. Let’s use  @TwitterMedia  as an example.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] The Intrinsic motivation behind your business
    Blog business 'When I first started my business, one of the most important discoveries I needed to make was what would motivate me to work at my business day in and day out, especially if I didn’t get clients right away. Seven years later, I can say that my intrinsic motivation and rewards is more essential than ever, for while I do have clients and I get paid for my services, what is important is now how I am rewarded externally, but rather how the work I do feeds my soul and inspires my creativity. Their calling is the intrinsic reason for why they do what they do.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] Join Hessie Jones for a Special Author Q&A Today
    by ginidietrich Related Stories Join Paul Roetzer for a Special Author Q&A Today Add Tweetable Quotes in WordPress Blog Posts Content Overload: Get “This.” 'By Lindsay Bell. So far 2015 has been all about the Canadians! Well, as far as the author Q&As go, anyhow (and I’ll take it!). January saw us welcome the year in with a spirited chat with Jeremy Miller from Sticky Branding. And today at noon EST, we bring you another fine and feisty Canuck, my former boss and very good friend (am I seeing a pattern here…?), Hessie Jones. Far from it. Test and learn.
  • DEVUMI  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] Social Media Data Analysis: How to Build your Plan
    'The Devumi blog is chock full of ideas to help move your social media marketing forward. The post Social Media Data Analysis: How to Build your Plan appeared first on Devumi Blog. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. How you can make a bit of sense of all this is through social media data analysis.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] Twitter and Google Team Up For Search-What It Means For Your Business
    The micro-blogging platform boasts an astonishing 6,000 tweets per second which makes it easy for your business’s single tweet to get lost in the fray of hundreds of thousands of tweets per minute. 'Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015 and although Google has had the ability to search for keywords in Twitter profiles before this deal, this partnership will make the search apply to tweets quicker and more directly. Stay Current and Timely. Instant Access. Look to the Future of Search.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] A Content Strategy Fit for an Oscar
    In the case of the Guardian story, the writer of the piece felt compelled to write a separate blog post explaining that the writers don’t create the headlines. million blog views (far outstripping the average traffic: 1,000 to 3,000 views). 'By Kerry Gorgone. Oscar season is upon us, and the tweets are flying. Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Blockbuster Content. Safe Bets. HAHAHA!
  • NOWSOURCING  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] 5 Ways An Infographic Can Go Wrong
    But with all the “you can do it” make-your-own-infographic cheerleading websites and blog posts, infographics are being churned out at a breakneck pace. But how can you tell if the infographic someone just sent you is worthy of being posted to your blog? Blog Featured bad infographics how to tell if an infographic is bad is this infographic good or bad 'It’s not always easy to tell if an infographic is good or bad. The problem is, most of them are useless and rarely, if ever, see the light of day. Here are a few questions to ask yourself: 1. Anyone can do it.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] How to Create Your Guest Blogging Strategy [with a 5 step template]
    This has inspired me to share this recent guest blogging story. We’re not talking about guest blogging that Google frowns upon , but high-value blogging via influencer outreach. Guest blogging is a hot topic we’ve been asked a ton of questions about lately and with good reason. Guest blogging is a powerful way to do just that as you get to write for a whole new audience! As well as helping you dodge some of the key mistakes, planning your guest blogging strategy will help you find, evaluate and target the best blogging opportunities.
  • FRESHNETWORKS   |  TUESDAY, FEBRUARY 17, 2015
    [Blog] 4 sessions at IIeX that can’t be missed
    We couldn’t end this blog post without mentioning our very own session at Insight Innovation Europe. 'This week sees the return of Insight Innovation Exchange Europe 2015 : an industry conference dedicated to enhancing innovation in insight and market research. We’ve picked out 4 sessions from the agenda that can’t be missed including a panel discussion on customer closeness, presentations on future challenges and opportunities for market research and crowdfunding sites as insight tools as well as our own session on how corporates can embrace a more agile approach to innovation.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] LinkedIn Still the Top Performer for B-to-B
    'I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. recent article in eMarketer.com confirms the fact that among top social sites for B-to-B, LinkedIn remains on top for both usage and effectiveness. use LinkedIn exclusively to share my posts with not only the folks that linked to me, but to the numerous LinkedIn groups that I belong to. Are you using LinkedIn, and if so, are you having similar success?
  • DANNY BROWN  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] A Social Conversation About Social Conversations
    As someone whose blogged since the late 90’s, it’s been interesting to watch the medium evolve from simple text on a screen to full-on media rich experiences, not to mention seeing how social media has swallowed some of the mainstays that were previously exclusive to blogging. Yet since Twitter and Facebook became popular, there’s been a lot of talk on whether this means the end not only for blog comments, but blogs themselves. Blog interviews can read like the content version of canned laughter - forced and unattached Click To Tweet.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] Seven Steps to Dealing with Critics
    If it’s directly on your blog or on Facebook, it’s far more difficult to ignore than in a tweet. If you are participating in the Spin Sucks scavenger hunt, today you will visit  Jon-Mikel Bailey’s blog. The secret word is in his blog post, “ Good Branding, UX, and Content Marketing Start with Your Story.”. 'By Gini Dietrich. company of 70 assisted-living and retirement homes in the Midwest hired us a few years ago to see if social media could help them communicate with the children of their residents. . When Critics Attack. Right then and there. Consider the source.
  • GEOFF LIVINGSTON  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] Being an Influencer Is Not a Top Priority
    Frankly, I feel like online tools like Twitter, this blog and others are awesome, but they can blind you. 'Many people engage in online media to promote their services. The idea of choosing between becoming an online influencer or a communicator probably doesn’t occur to them. After all, they just want to win a few clients and projects. reached a point where I needed to prioritize my own online interactions versus a desire to do the work, scale a business, and maintain balance in my personal life. So a choice was needed. ” I guess that’s potential RT reach?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] How Humanity Drives Customer Experience
    And here’s where the human-side of customer experience gets kicked into high gear, and the Bellhops experience becomes truly remarkable (worthy of remark, as I emphasized in my recent blog post about content marketing killing our language ). 'According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. The entire process was two minutes.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] ConverStations – Now In Its 10th Year
    On February 16 of 2006, a blog post was published on this site for the first time.  Blogs are Conversation Stations  was the first whistle that blew out of the yard. While the site was once focused on “blog coaching”, now it’s more of a voice for small business improvements and the LIFT process. Some of the most widely read and shared posts each year: Blog Posting – Give ‘em Eye Rests  - [2007] Click-to-Call: Hyperlink Your Telephone Number and Get More Calls  - [2012] 64 Different Kinds of Blog Posts – [2010] How Many Sides to a Cube?
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 16, 2015
    [Blog] Shorty Awards 2015 #BusinessBlogger
    Digital Footprint Digital Leadership General Web Global Micro Blogging Social Networks Twitter awards business blogger Social Media 'What music is to the Grammy’s, the Shorty Awards are to Social Media. Like the Grammy’s the Shorty Awards honor the best people and organizations on social media. In it’s 6th year, the online nomination process has attracted influencers such as Guy Kawasaki, Jerry Seinfeld and fashion blogger of “The Man Repeller,” Leandra Medine. Thanks to creators of the awards, Sawhorse Media, this year is predicted to be it’s biggest one.
  • PAMORAMA  |  MONDAY, FEBRUARY 16, 2015
    [Blog] How to Promote Your Event With Social Media Marketing
    Schedule event communications:  Create a schedule for content production and distribution via your blog and other platforms. Content marketing examples include: How to’s Checklists Interviews with key influencers, speakers, and customers Surveys Curate content around the event: Include blog posts, pictures, infographics, conversations, and videos to build traffic and engage your audience. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs. Check it out to learn more!
  • SPIN SUCKS  |  MONDAY, FEBRUARY 16, 2015
    [Blog] Valentine’s Day Tips for Communications Pros
    Today I’ve taken a break from my regularly scheduled blog postings to provide some important LOVE advice to my fellow communications pros. Consider this blog post your one-stop shop for the perfect strategy to woo that special someone in your life. If you have a blog, you can create a content hub around your most in-demand traits. by belllindsay Related Stories The Five Communications Trends for 2015 How to Write Blog Posts that Get Read and Shared The 11 Most Read Blog Posts of 2014 (and a Bonus!). Have no fear! You’re welcome. Oh, and hashtags!
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 16, 2015
    [Blog] Is Your Blog On LinkedIn?
    'By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? But why would your blog be a good idea to post on this site? Here’s the way the post puts it: Think of the time spent developing a blog post that you aren’t getting paid for as an advertising expense.
  • QUICK ONLINE TIPS  |  MONDAY, FEBRUARY 16, 2015
    [Blog] 4 Best Web Page Speed Tests to Make Your Site Faster
    Blogging SEO Tutorials 'Want to make your site faster?, Use these best tools to measure site speed and page loading times online, to help you identify slow pages and understand strategies to increase. Read full original article at 4 Best Web Page Speed Tests to Make Your Site Faster ©2015 QuickOnlineTips. All Rights Reserved.
  • JEFF KORHAN  |  MONDAY, FEBRUARY 16, 2015
    [Blog] How to Go The Distance with Your Content Marketing
    Here’s the good news : For the most part these shows are using content that already exists within books, blogs, and videos. Blog posts become chapters in a book, training programs or keynote presentations. Conversations with clients spark ideas for blog posts. Book and blog post excerpts become short podcasts. Images from blog posts are featured in Pinterest, Instagram, etc. Book or blog excerpts become long form podcasts. Previously successful blog posts are updated and retitled. 'Artists know you have to persevere to create your best art.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 16, 2015
    [Blog] How to Use Research to Create Content That Works
    lot of the content that we are being hired to help produce is designed to be real, flagship, pillar content and not, ‘Oh, I need a blog post.''” (highlight to tweet) Take a strategic approach to figuring out what you’re good at and what your audience wants to hear from you, and go from there. 'Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. Content marketers should know better than to do that or use those faulty numbers.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 16, 2015
    [Blog] How to Create a Call-to-Action for All of Your Content
    We measure not only how many questions we get, but the number of video views, visitors to those pages on the website and blog, comments, social shares, and new likes we get on our Facebook page. Marcus Sheridan , the founder of River Pools and Spas and author of The Sales Lion blog, uses an eBook, Inbound and Content Marketing Made Easy , as his entree to prospects who want to hire him for consulting. Did they subscribe to your blog or follow you on Twitter? This may be a blog post that doesn’t have a lead magnet. Our time equals money. This is the fun part!
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] How To Get Your Customers Hooked On You
    blogging. marketing blog. adamgrant advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook giveandtake google hooked itunes marketingblog marketingpodcast nirandfar nireyal twitter 'Episode #449 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I''m a total business book nerd. You knew that already. do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. Enjoy the conversation. advertising podcast. audio. brand.
  • SOCIALNOMICS  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] Click on Improved Social Media Promotions
    Also don’t be shy about surfing the Internet for blog posts on social media, especially from some of the better-know experts. 'How would you rate your social media efforts and ultimately results as a business owner? If you were to rate them on a scale of 1 to 10 (1 being awful and 10 being great), where would place your social media outreach over the last year? While many might say somewhere in the middle or a little higher up, others, unfortunately, would be near the low end. When you stop and think about it, why is your social media dragging you and your business down?
  • DIGITAL DIVA  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] Happy Birthday To Me!
    We spent Friday evening with friends and went to Roots at N1 for posh curry which was really great (more deets on the blog soon). again, more to come on the blog) followed by cocktails at The London Cocktail Club. 'This week’s roundup is very ME focussed! It was my birthday yesterday, so we decamped to London to spend time with friends and family. On On Friday, I got so giddy about the weekend ahead and birthday presents I’d received already (a Zadig & Voltaire coat from my husband – how amazing is he?!?! Surely, that’s the sign of someone getting old?!
  • QUICK ONLINE TIPS  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] 3 Essential Server Security Software You Must Use
    Blogging Domain Hosting Security 'Always keep your server secure by using these essential server security software installed on your hosting server. While we have been on a managed VPS Hosting for quite some time, after. Read full original article at 3 Essential Server Security Software You Must Use ©2015 QuickOnlineTips. All Rights Reserved.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] 5 Ways to Make Your Blogging Life Easier
    'Blogging. That doesn’t include planning , goal-setting , editorial calendars , blog design , design tweaks, multimedia, multiple updates on social media, a social media workflow plan , guest blogging, networking, sponsorships, affliliate sales, creating products , launching products , email marketing, creating newsletters, being part of the blogging community, going to events, keeping up with trends… There’s so much to do. In the five years I’ve been blogging I feel like I’ve made all the mistakes. Write a post. Format the post.
  • YMARKETINGMATTERS  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] A Mobile Website is Key for Business in 2015
    Blog Integrated Marketing Mobile Marketing 'Mobile usage is at an all-time high ! In In 2014, US adults spent  23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Nick Rojas, an accomplished business writer and consultant advises, “Mobile app and website designers need to keep in mind the size and format of mobile devices.  Follow Nick on Twitter  @NickARojas ).
  • CONVERSTATIONS  |  SUNDAY, FEBRUARY 15, 2015
    [Blog] Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015
    'Week in Review  February 8-14, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Images in Your Web Content – The LIFT Weekly Podcast No. 11 Ways to Use the New Twitter Video “That’s a Dumb Idea” Embrace the Challenge of Change One Blank Canvas at a Time What’s Their Secret? by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The 
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] What You Don't Know About David Carr
    With that, there are strong influences that are directly reflected in the fact that I tend to write long blog posts (sorry about that, if you''re more interested in a Buzzfeed experience). 'David Carr was one of my secret weapons. once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been fortunate to hold in my career. think a lot about marketing, mostly because I have a passion for media. My professional career started as a journalist, I went on to become a magazine publisher.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Gin and Topics: We Await the Spin Sucks Intern
    If you’re participating in the Spin Sucks scavenger hunt, the first two clues are on Corina Manea’s and on Martin’s blogs. 'By Gini Dietrich. Well, birthday week is over for Lindsay Bell , Martin Waxman , and me. We are waiting to hear when the Spin Sucks intern (aka Eleanor Pierce’s baby) makes her first appearance in the world. Hopefully sometime today! We’ve already texted and Facebook messaged her 100 times…and it’s only 6:24 a.m. She’s being super nice and not saying, “YOU GUYS! will let you know!” Harvey and Harmony.
  • KIKOLANI  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Fetching Friday – 23 Posts on Marketing & Productivity
    How to Research Blog Topics: A Step-by-Step Process by Will Blunt. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. 'Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann. The Components of a Content Manager’s Editorial Calendar by Brian Honigman.
  • COLLECTIVE THOUGHTS  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Five Farmer’s Market Finds That Boost Immunity
    Learn more about these immune-boosting fruits and veggies from this blog post over at Shea Homes. 'Going to the farmer’s market can, in itself, boost your immunity by relaxing you and making you happy. I mean, is there anyone out there who doesn’t enjoy a stroll through the farmer’s market? But there are other things at the farmer’s market that can boost your immunity. Mushrooms have high levels of zinc and cauliflower has a compound that fights infections. Dark green leafy vegetables and carrots are packed with antioxidants. Green
  • ARI HERZOG  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] On Harmonious Surplus Soap
    Please sign up to receive blog posts by email. '“Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” ” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper. My subconsciousness or whatever it’s called remembers the pen and paper are there and when I awake in the morning and before I open my eyes, I’m scribbling words about my dreams. don’t write every morning. Sometimes I’m writing paragraphs. Harmonious. Surplus.
  • UNSPOKEN  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Toyota Comeback: What’s Helped to Turn This Company Around
    Blog Guest post Airport bus American Automobile Association American Broadcasting Company ArchDaily Aston Martin Automobile BMW California Muscle car United States 'From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement , and the recall of over 8 million vehicles for problems relating to gas pedals , sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. How did they achieve this remarkable turnaround? per gallon. Efficiency.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Analytics: the Sideways Approach to Measuring PR
    Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Consider this recent case study (well, it’s not a case study yet, but it is recent work), which I discussed with Rebekah Iliff over at AirPR’s blog : “We recently wrapped a project with a client in the education space; they were launching a new online offering. 'A version of this post originally appeared on Spin Sucks. The posts will tell you why AVEs suck (d’oh). They’ll tell you all about clipping services (double d’oh).
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