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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Splitting time between Ottawa, Canada and Naples, Florida, Lisa is owner of Parlez Wireless as well as a sought-after social media strategist and speaker. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero. sacevero.

Open Research: A Framework for Social Analytics

Esp with high consideration set products and long sales cycle, it makes it difficult to track.   We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Why are social analytics so important? Wowza! Wowza! Wowza!

Brand Monitoring, Social Analytics, Social Insights

Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Social Analytics Intelligent. Not here, yet.