The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Convince & Convert

JANUARY 14, 2011

Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. Thanks for helping us get more data!

Bazaarvoice 115

Bazaarvoice Social Media Resources Survey 115

Harp Interactive

MARCH 16, 2011

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. A few highlights from the Canadian survey: “A person like me” and regular employees both saw the biggest increase in trust in Canadian Barometer history. That is, except in Canada. Results of the 2012 Canadian Trust Barometer.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Twist Image

JANUARY 29, 2011

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Twist Image

NOVEMBER 12, 2010

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). of US undergraduates surveyed had an internet-capable handheld device. Tags: bazaarvoice. Smith and Judith Borreson Caruso for the EDUCAUSE Center for Applied Research , 62.7% who had a laptop and the 45.9% ecar tsudy.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114