article thumbnail

What A CMO Wants. What A CMO Needs.

Twist Image

So, what do CMOs really want out of Social Media (and do they think it's going to save them)? Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. online social networking.

article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). I feel like we have this commoditization of social. Why do we have all these different social networks.

Software 118
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen.