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Dave Fleet

Bazaarvoice

Social Media

Trust in 2012: 4 Implications for Social Media

Dave Fleet

FEBRUARY 2, 2012

Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent. Implications for Social Media. So what do this year’s results mean for companies in Canada, and those using social media in particular? Social media is not the end goal.

Social Media

Social Media Bazaarvoice Survey Eventful

Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice

Bazaarvoice Paid Search Comparison Report

Dave Fleet

Trust in 2012: 4 Implications for Social Media

Forrester: Email and search drive online sales, not social

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