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The Ever-Evolving Consumer Evolves (Again)

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I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. Mobile connectivity just changed everything (again). The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. technology.

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What A CMO Wants. What A CMO Needs.

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Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) mobile marketing. Tags: bazaarvoice. if you're said CMO).

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. Tags: bazaarvoice. On top of that, consumers are now everywhere and anywhere. The last new item comes from eMarketer.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. And Twitter reports that nearly 40 percent of tweets in 2010 were sent from mobile devices. In 2010 58 million people in the U.S.

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

In fact as more world leaders move onto Twitter, the horses mouth has never been so evident. Or a Twitterer? Media140: generalizations abound, or else very personal stories on “How I got started on Twitter&#. BazaarVoice found overwhelmingly that reviews online are positive. And anyway, what is a blogger?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

One of the things we did was, in the pattern I work in, it works rather close to a, like the senior people, the executives and so on, so we’ve managed to get some of them on both our Twitter feed and on Facebook where they tweet about what’s up and down in their world. You can show that it’s not just another add-on.

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