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The Social Influence Surge—Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. Experts and “people like me” are among the most trusted sources of information. It means we need to think of it as a conduit rather than a destination.

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Be Nice When You Say Bad Things Online

Twist Image

Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. are ways to soften the arrival of bad news and warn a reader or listener that negative information is coming."

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Real-Time Social Media Marketing Strategies

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He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker.

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The Ever-Evolving Consumer Evolves (Again)

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Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. bazaarvoice. You may not be surprised that people are doing this, but trust me, retailers have close-to-zero clue how to deal with this.

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Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. Tags: B2B Social Media Content Marketing Guest Posts b2b marketing B2B social media bazaarvoice content marketing content strategy ian greenleigh rocket content.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). This should come as little-to-no surprise that, "according to the ECAR Study of Undergraduate Students and Information Technology by Shannon D. information technology. information technology. brand loyalty.