Sprout Social
JANUARY 12, 2022
This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Coverage in industry publications is a powerful form of word of mouth typically reserved for brands doing something truly noteworthy. Earn long-term brand loyalty. The reality? 1000% recommend.
Convince & Convert
MARCH 8, 2012
I believe that’s the first company in that industry and it’s been equally overwhelming to see the response from the outside world and I don’t think anyone in the company anticipated that it would reach these heights so soon. It’s also about connecting and bringing in some intelligence from influentials in the industry.
Webbiquity SMM
SEPTEMBER 12, 2011
Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.
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