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Real-Time Social Media Marketing Strategies

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He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. A Dramatically Different Approach to Social Media Metrics in 2011. In 2010 58 million people in the U.S.

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The Ever-Evolving Consumer Evolves (Again)

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I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. The challenge is not that the Web strategy has had more time to marinate or that the mobile strategy still needs some work. bazaarvoice. mobile strategy.

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Real Brand Storytelling

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He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice.

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Selling on Instagram: Everything you need to know

Sprout Social

If you want to turn your fans and followers into actual customers, you’re going to need a strategy. That said, some strategies make more sense than others depending on your target audience and what you’re selling. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). They're spending their days worrying about their Twitter and/or Facebook strategy when they need to be re-analyzing how the consumer now considers their products/services for purchase. Tags: bazaarvoice.

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Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. They aren’t reading our tweets, they’re probably not reading our blogs, and they’re definitely not Liking us on Facebook. He also blogs at Dare to Comment.

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