This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Bazaarvoice Remove Engineering Remove Retail Related Topics
Mobile Marketing Social Media Social Networking Communities UGC SEO B2B Conversation Engagement More Related Topics >
article thumbnail

The Social Influence Surge—Are You Prepared?

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

Influencer 276
Influencer Bazaarvoice UGC Review 276
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

Bazaarvoice 230
Bazaarvoice Mobile How To Focus Group 230
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024