Dave Fleet

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. regular employees) and to “people like you.”

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Forrester: Email and search drive online sales, not social

Dave Fleet

studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above. Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice.