Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. .&# An IT services firm donated the time of several of its developers to local non-profit groups for a weekend.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy.

Social Media 115

Social Media Groups Groups Team 115

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? So I’m not all for all the metrics in the start- up phases at least. Eric: Yeah. Jay: So we will see what happens. That’s not a success as such.”

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI. 6 Critically Undervalued Social Media Success Metrics by Convince & Convert.

Social Media 257

Social Media Trendrr Alterian SM2 257