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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Share this on LinkedIn. Among social media pundits, the debate rages on. Is social media ROI measurable? Tweet This!

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube. Eric: Yeah.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Lisa also recently authored a guest post here on web analytics and lead scoring. erinclaire.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. How much does Social Media cost companies in 2011? For each step, he identifies the overall strategy, useful tools, and helpful tips for execution.