Bazaarvoice, Conversation, Marketing and Twitter

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Conversation

Conversation Review Marketing How To

The Social Influence Surge—Are You Prepared?

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer

Influencer Bazaarvoice UGC Review

Social Media Metrics and Conversion

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the number of marketers using the channel will continue to rise through 2012.

Metrics

Metrics Conversation Social Media Bazaarvoice

The Big(ger) Marketing Shift

Twist Image

NOVEMBER 12, 2010

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. Marketing must change. To stand out, companies need to incentivize new followers."

Bazaarvoice

Bazaarvoice iPad Marketing Loyalty

What A CMO Wants. What A CMO Needs.

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. When you add the word "marketing" to "social media" its about business.

Bazaarvoice

Bazaarvoice Aggregator Discount Loyalty

Real Brand Storytelling

Twist Image

JANUARY 25, 2015

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. bazaarvoice.

Bazaarvoice

Bazaarvoice Brands Message Boards Startup

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Social Media Strategy Daily News

Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. In 2010 58 million people in the U.S.

Social Media

Social Media Bazaarvoice Strategy News

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

JANUARY 30, 2017

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. As many social marketers know, hashtags work best on Instagram and Twitter.

UGC

UGC Campaign Social Media Bazaarvoice

The Social Media ROI Debate

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI

ROI Social Media Vocus Metrics

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

AUGUST 2, 2012

I am Jay Baer from Convince & Convert, joined as always by my pal, CEO of data-driven social media marketing software company Argyle Social, Mr. Eric Boggs. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I think we are confusing marketing and customer service.

Social Media

Social Media Groups Groups Team

Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice

Bazaarvoice Paid Search Comparison Report

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

MARCH 8, 2012

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. ” For a small business, that is not very much time to get this figured out. Eric: Seriously. You just have to pay to do it.

Company

Company Instagram B2B Survey

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Jay : As I saw on Twitter the other day, the killer app of South By is an. Twitter announces last. Twitter so that companies can actually have Twitter apps. can have contests within the Twitter platform themselves.

Software

Software Education Team Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. I’ll write about that soon.

Social Media

Social Media Strategy Conference Eventful

Social Media Informer

Word of mouth marketing: how to drive conversations and sales at the same time

The Social Influence Surge—Are You Prepared?

Trending Sources

Social Media Metrics and Conversion

The Big(ger) Marketing Shift

What A CMO Wants. What A CMO Needs.

Real Brand Storytelling

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Media Strategy Daily News

All the Ways to Run a UGC Social Media Campaign

The Social Media ROI Debate

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Forrester: Email and search drive online sales, not social

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Social Pros 7 – Cindy Kim, JDA Software

Convince and Convert Blog: Social Media Strategy and Social Media.

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