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The Social Influence Surgeā€”Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. retail content.

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Product ratings and UGC both work, but can they work together?

Pixlee

How do you keep your website free of clutter while providing the most relevant product information? Athletic clothing retailer HYLETE found the ability to do just that. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now thereā€™s a more informed and discerning customer base to cater to.

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Social Pros 7 ā€“ Cindy Kim, JDA Software

Convince & Convert

And this type of content is classic Tom Webster and… Jay : And that kind of study is classic modern marketing. desire to get clicks and win the content marketing game tends to. we’ve got large enterprises that we serve in the retail. getting the blog as the essential hub of content. Eric : Yeah, exactly.

Software 118