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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

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The Ever-Evolving Consumer Evolves (Again)

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If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. mobile device.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. information technology. brand loyalty.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery.

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

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