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Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. But we have a secret weapon: Rocket Content. With rocket content, your end goal remains the same. Rocket content doesn’t even have to be read by BDMs to influence them.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. retail content.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

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Real-Time Social Media Marketing Strategies

Twist Image

There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

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Product ratings and UGC both work, but can they work together?

Pixlee

How do you keep your website free of clutter while providing the most relevant product information? Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. The result of these campaigns?

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