Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Bazaarvoice). comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Bazaarvoice). comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40