89% of CMOs Say Social Data Has Influenced Their Decisions
The Realtime Report
OCTOBER 3, 2012
A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. ” CMOs also may be using social data “to enhance their influence and improve their personal brand within the organization,” says MIT Sloan Management Review. Do you agree?
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