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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) mobile marketing. Tags: bazaarvoice. if you're said CMO).

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Bazaarvoice). They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts. Kissmetrics).

UGC 40
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Bazaarvoice). They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts. Kissmetrics).

UGC 40
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. She uses the word campaign unfortunately, but otherwise it’s a helpful post. Are These Social Media Trends of 2011 Part of Your Strategy? by Social Media Today.