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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Earn long-term brand loyalty. Run campaigns that are actually worth talking about. 1000% recommend.

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. She uses the word campaign unfortunately, but otherwise it’s a helpful post. percent have none.&#.