Buzz Marketing for Technology
JUNE 5, 2013
These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.
Social Media Strategies Summit
SEPTEMBER 28, 2023
Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Many brands build social proof by incorporating a hashtag feed into the footer of their email campaigns. But even though we’ve already discussed emails, cart abandonment campaigns deserve mentioning separately.
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Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.
Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend.
Webbiquity SMM
AUGUST 23, 2010
The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.
Convince & Convert
AUGUST 2, 2012
This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Special Guests: Jeremiah Owyang and Rebecca Leib, Altimeter Group. Eric : I do, I do.
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