Dave Fleet

FEBRUARY 2, 2012

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Social Media Strategies Summit

SEPTEMBER 28, 2023

Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Many brands build social proof by incorporating a hashtag feed into the footer of their email campaigns. But even though we’ve already discussed emails, cart abandonment campaigns deserve mentioning separately.

UGC 224

UGC Content Bazaarvoice Hashtag 224

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Speaking at an event? All of the old measurements are moot.&#. Build your email subscriber list. Exhibiting at an upcoming trade show?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social media is a tool, not an event, so such calculations don’t apply.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. We’re finding social is leading when you get to a creative idea in a campaign. It’s not a campaign, right? Eric : I do, I do. Jay : Uh-oh. What really is leading it?

Social Media 115

Social Media Groups Groups Team 115

Webbiquity SMM

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 5 ways to use social media to build a crowd for your event by Socialbrite. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

Social Media 257

Social Media Trendrr SM2 Alterian 257