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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Many brands build social proof by incorporating a hashtag feed into the footer of their email campaigns. But even though we’ve already discussed emails, cart abandonment campaigns deserve mentioning separately.

UGC 224
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Selling on Instagram: Everything you need to know

Sprout Social

Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts. Our comprehensive reporting makes it a cinch to track paid and organic campaigns all in one place, including those happening beyond Instagram.

Instagram 110
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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Is social media ROI measurable?

ROI 193
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. All of the old measurements are moot.&#. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend.

ROI 191
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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

She uses the word campaign unfortunately, but otherwise it’s a helpful post. Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. How much does Social Media cost companies in 2011? percent have none.&#.