UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Bazaarvoice). comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.
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