Harp Interactive
MARCH 16, 2011
53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.
Twist Image
NOVEMBER 12, 2010
Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. Tags: bazaarvoice. with a desktop PC.
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Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They’re thinking about content marketing in a buying process context. Listen Now.
Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They’re thinking about content marketing in a buying process context. Listen Now.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Gather market intelligence.
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.
Convince & Convert
MARCH 8, 2012
Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Eric: Yeah. Jay: So we will see what happens.
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