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The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

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Be Nice When You Say Bad Things Online

Twist Image

Think of anything that you may want to buy in this moment, now head over to YouTube and do a search for it. Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. And, if they can''t, they can just ask their connections via the myriad of social media spaces that they play in.

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The Ever-Evolving Consumer Evolves (Again)

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Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. bazaarvoice. millennial media. social graph. social media.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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The Big(ger) Marketing Shift

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" While the news item doesn't delve into guessing why this is happening, Social Media and the digital platforms are key to this. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). cone consumer new media study. social media. social media.