article thumbnail

The Social Influence Surge—Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

article thumbnail

The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. retail content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Athletic clothing retailer HYLETE found the ability to do just that. You’re not going to get someone to buy that many times unless they feel connected to a brand ”. The result of these campaigns?

UGC 48
article thumbnail

Selling on Instagram: Everything you need to know

Sprout Social

Social commerce is on the rise too, with 63% buying from social in the last year. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Sure, retail giants might solely post promotion content. Instagram is booming for brands right now.

Instagram 112
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.

article thumbnail

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

we’ve got large enterprises that we serve in the retail. You know what’s so funny is a lot of people said, “You’re going to have to do a lot of upfront work to get the executives to buy in.” Jay : You guys should buy them. Ian Greenleigh from BazaarVoice. management software. have a plan.

Software 118