Harp Interactive
MARCH 16, 2011
53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
JANUARY 12, 2022
Either on-site, social media, Google or third-party review aggregators. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Review aggregation sites are crucial for software brands, as is Google search. When customers share photos of their photos, experiences or purchases.
Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They’re thinking about content marketing in a buying process context. Listen Now.
Convince & Convert
MARCH 22, 2012
This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They’re thinking about content marketing in a buying process context. Listen Now.
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Post on Google Buzz. Share this on Bebo. Share this on Facebook.
Convince & Convert
MARCH 8, 2012
I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Jonathan: It was quite deliberate that we started on Facebook because, in terms of volume, that is, next to Google, where people enter the journey on the Internet as of right now. Eric: Yeah. Eric: Yeah.
Expert insights. Personalized for you.
276 
Let's personalize your content