Selling on Instagram: Everything you need to know
Sprout Social
SEPTEMBER 30, 2021
Social commerce is on the rise too, with 63% buying from social in the last year. Doing so allows brands to experiment with new creatives, calls-to-action and Stories-specific offers beyond their regular feed. Scrolling through the brand’s feed, a simple tap on a shopping-enabled photo highlights tagged products in that post.
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