Harp Interactive
MARCH 16, 2011
53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.
Twist Image
APRIL 24, 2014
Think of anything that you may want to buy in this moment, now head over to YouTube and do a search for it. Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews.
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Twist Image
JUNE 6, 2011
Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. bazaarvoice. The true challenge lies in looking at it from the consumer's perspective. the connected consumer's perspective. communications.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. So optimizing company websites for mobile is a no-brainer. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
Twist Image
NOVEMBER 12, 2010
Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. Tags: bazaarvoice. brand evangelist.
Sprout Social
JANUARY 12, 2022
Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Amazing company. What are some examples of word of mouth marketing? Good question! See how that works?
Convince & Convert
MARCH 8, 2012
This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.
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