Social Media Strategies Summit
SEPTEMBER 28, 2023
Indeed, 82% of consumers would be more inclined to buy from brands incorporating UGC in their marketing initiatives, with 86% saying they’re more likely to buy from brands that publish user-generated content — compared to just 12% who say the same about influencer content. Any abandoned cart email is better than none at all.
Harp Interactive
MARCH 16, 2011
53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.
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Twist Image
APRIL 24, 2014
Think of anything that you may want to buy in this moment, now head over to YouTube and do a search for it. Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews.
Twist Image
JUNE 6, 2011
Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. bazaarvoice. The true challenge lies in looking at it from the consumer's perspective. the connected consumer's perspective. communications.
Pixlee
DECEMBER 4, 2018
Product reviews are a huge part of a customer’s buying decision, but where should they appear? You’re not going to get someone to buy that many times unless they feel connected to a brand ”. Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.
Twist Image
NOVEMBER 12, 2010
Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. Tags: bazaarvoice. brand evangelist.
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