article thumbnail

Be Nice When You Say Bad Things Online

Twist Image

Consumers reviewing stuff is the great equalizer that brands still need to face. We can debate the semantics over a better definition of the word "brand," but it will be a futile debate it if you''re not including this (somewhat) new and powerful platform that consumers now have to share their version of the truth.

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ever-Evolving Consumer Evolves (Again)

Twist Image

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming).

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

article thumbnail

The Big(ger) Marketing Shift

Twist Image

The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Smith and Judith Borreson Caruso for the EDUCAUSE Center for Applied Research , 62.7%

article thumbnail

Selling on Instagram: Everything you need to know

Sprout Social

Instagram is booming for brands right now. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike.

Instagram 112
article thumbnail

12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. higher rate in 2022, while users who interact with UGC are 102.4%

UGC 224