Bazaarvoice Brands Loyalty Marketing 
Sprout Social
JANUARY 12, 2022
Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.
Twist Image
NOVEMBER 12, 2010
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. For a while, I've been Blogging about trust and how that seems to be table stakes for brands today.
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Twist Image
JANUARY 29, 2011
Being a Chief Marketing Officer is no easy gig. That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. report titled, CMOs On Social Marketing Plans For 2011. What does this all mean?
Convince & Convert
MARCH 8, 2012
my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward. Jay: And I agree with you.
Webbiquity SMM
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
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