Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 135

Conversation Review Marketing How To 135

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming).

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

MARCH 21, 2012

My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. Tags: bazaarvoice. Think about these last few lines, internalize them, let them baste around in your brain.

Bazaarvoice 105

Bazaarvoice Airlines Retail Policies 105

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 111

Instagram Bazaarvoice Retail Feed 111

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m an investor in that company, just duly noted.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m an investor in that company, just duly noted.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. Leverage User-Generated Content.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Ignite Social Media

JANUARY 22, 2020

Understandably, mouth-watering food photography doesn’t make sense for every brand, but you’d be surprised at how applicable a meal can be if you’re willing to think outside the box. Of course, if you’re a food brand, go crazy with creating mouthwatering videos, appetizing close-ups, and fun recipes for your followers.

Types 177

Types Delicious UGC Bazaarvoice 177

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Let’s thank our sponsors, Eric’s company Argyle Social. Eric : Hello, Jay. ” That’s kind of cool. Eric : Yeah.

Social Media 115

Social Media Groups Groups Team 115

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year. Meghan Biro. MeghanMBiro. Beth Comstock. bethcomstock. Carrie Corbin.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr Alterian SM2 257

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Bazaarvoice). Kissmetrics). White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Bazaarvoice). Kissmetrics). White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Convince & Convert

MARCH 15, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. week that they are going to do a new iteration of brand pages on. Twitter so that companies can actually have Twitter apps. The RSS feed is: [link].

Software 118

Software Education Social Media Team 118

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Radian6 56

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

MAY 1, 2012

He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. I learned just how effective this was when I took out a Facebook ad and targeted decision-makers at the company I currently work for, Bazaarvoice.

Bazaarvoice 136

Bazaarvoice Yammer Influencer Posterous 136

Convince & Convert

SEPTEMBER 21, 2010

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Chris is incredibly kind and approachable.

Social Media 126

Social Media Strategy Conference Eventful 126