Harp Interactive
MARCH 16, 2011
53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.
Twist Image
APRIL 24, 2014
Consumers reviewing stuff is the great equalizer that brands still need to face. We can debate the semantics over a better definition of the word "brand," but it will be a futile debate it if you''re not including this (somewhat) new and powerful platform that consumers now have to share their version of the truth.
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Twist Image
JUNE 6, 2011
It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming).
Buzz Marketing for Technology
JUNE 5, 2013
Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.
Pixlee
DECEMBER 4, 2018
Product reviews are a huge part of a customer’s buying decision, but where should they appear? As a digitally native Ecommerce brand, HYLETE has built an intensely loyal customer base – return customers are placing orders up to eight times a year with high upsell and cross-selling opportunities. The result of these campaigns?
Twist Image
NOVEMBER 12, 2010
The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Too many brands are focused on the wrong things. brand evangelist.
Sprout Social
JANUARY 12, 2022
This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.
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