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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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The Social Influence Surgeā€”Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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Real-Time Social Media Marketing Strategies

Twist Image

He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. Enjoy the conversation. bazaarvoice. I've known Sam for close to a decade. business book. content marketing. david usher. digital marketing. marketing blogger.

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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Real Brand Storytelling

Twist Image

He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

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Hacking The Media (Again)

Twist Image

In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan , C.C. Enjoy the conversation. bazaarvoice. Episode #349 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We are getting more regular when it comes to recording Media Hacks.