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7 Levels of Social Media Engagement

Laurel Papworth

There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. Imagine a bank where the person wanting a loan puts up the request and the community analyses and responds with the interest rate and a couple of thousand members put up a dollar or two each. How much is the bank involved with producing the products and services? One day.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

Hire smart people and then watch your bank account grow. Organizations need to be smart and think long term before investing in technology applications that facilitate internal collaboration (Jive, Lithium, Yammer), social listening (Radian6, Meltwater), measurement (Rowfeeder, Argyle), social relationship management (Sprinklr, Syncapse Platform) and social CRM (Nimble, JitterJam, Pivotal).

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