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Celebrity Financial Advice: Fact or Fiction? New Study Reveals Surprising Trends Among Young Americans

Bill Hartzer

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice.

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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. These paid tactics ultimately lead to the fulfillment of our strategy to increase social awareness, engagements and intent to visit the Outer Banks, year-round.

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How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

Convince & Convert

Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss. For those less familiar with Fifth Third, we’re known as the Curious Bank, so we take pride in our ability to challenge ourselves to ask better questions to find better solutions.

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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How AI insights improve decision making

Sprout Social

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. AI insights for banking In the banking sector, AI insights are vital for fraud detection.

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