Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change! Clicks, shares, etc.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

NOVEMBER 11, 2016

Come up with a more efficient way of monitoring social media. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What is the one thing you can to do today, to make your world a little better?

Exercises 199

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Waxing UnLyrical

NOVEMBER 7, 2016

Why do you care about Social PR? I truly believe that social media is the greatest thing to happen to PR. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

FEBRUARY 13, 2017

Corina is also the founder of NutsPR and a well-known social media strategist in her own right. She was one of my beta students when I first launched the course – in fact, she was Virtuoso #2, a Founder’s Circle member – and she calls it “the A to Z of Social PR” : Corina should know, right?

Course 168

Course Module Training Banking 168

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. yellow brick road.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

AUGUST 14, 2012

It’s so easy to get immersed in the bright, shiny objects that are the social media platforms on which we communicate to larger and larger audiences and forget that, on the other end of the “tweet” or “like” or “pin,” sits a living, breathing human being. Image: LSE Library via Flickr, CC 2.0.

Banking 245

Banking Flickr Library Newsletter 245

Waxing UnLyrical

JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos. ” How does your organization avoid silos? Image: jasongillman via Pixabay, CC0 Public Domain.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

MAY 2, 2016

And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. Customer Experience Driven By Social Media Intelligence.

Hashtag 100

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Waxing UnLyrical

FEBRUARY 3, 2016

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport. He blogs at A Professor’s Thoughts.

Sports 100

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Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. ” Yea baby!

Consultant 100

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Waxing UnLyrical

MAY 25, 2016

Much as I did several years ago, Elise recently realized she needed to bring a much more cohesive, strategic approach to PR – for herself and her clients – in a world increasingly ruled by social media. “The random facts – who knew kangaroos had three vaginas?! Image: Iván Lojko via Unsplash, CC Zero.

Training 114

Training Course Banking Template 114

Waxing UnLyrical

DECEMBER 13, 2012

Go to the bank and apply for a loan? If they reach their goal within the time frame they set, then all of the money goes into the bank account of the creator, minus a 5% fee to Kickstarter. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

Wikimedia 204

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Waxing UnLyrical

APRIL 15, 2013

Yes, you need to maintain an ongoing dialog with your public, and social media communication, as one example, is a way to accomplish that. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts.

Banking 240

Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

MARCH 14, 2016

Why: “Humans are social creatures by nature, but the advent of social media has blessed us with an unparalleled opportunity to share and relate to others,” writes Bryan Adams as he demonstrates how you can use storytelling and appropriate hooks “as a bridge to invite people to become part of your story.”

Banking 100

Banking Campaign Consultant Training 100

Waxing UnLyrical

NOVEMBER 28, 2016

I’m the CEO of Firebelly Marketing, a social media marketing agency. Why do you care about Social PR? Social and PR are interwoven together. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Banking 100

Banking Conference Influencer Consultant 100

Waxing UnLyrical

JULY 15, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

LinkedIn 206

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Waxing UnLyrical

MARCH 28, 2016

Want More Earned Media? Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 100

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Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

DECEMBER 6, 2018

I’ll keep up with my teaching, and might post fun stuff on social media here and there, but for the most part, I will not be working. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Consultant 114

Consultant Banking Curation Travel 114

Waxing UnLyrical

JUNE 6, 2016

What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other? Image: William Iven via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 100

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Waxing UnLyrical

JUNE 3, 2016

Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

OCTOBER 31, 2016

What is one Social PR campaign you’re in love with? I know that goes far beyond social, but social media has been a huge driver for that campaign. What tip(s) would you give those starting on the road to Superhero-level Social PR? See through those who are giving you a sales pitch over social media.

Authentication 100

Authentication Delicious Campaign Course 100

Waxing UnLyrical

APRIL 22, 2016

On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. A2: People want to know those who truly use the products. Or was it a sow? I forget.).

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

OCTOBER 17, 2016

How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Before the Social PR Virtuoso Master Course I knew how to maintain and enhance social media accounts already in place, but now I have the power to effectively establish and launch a sustainable social media presence from scratch.

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

DECEMBER 16, 2016

Whoop-de-doo if we didn’t make it onto whoever’s list of 500 Social Media Stars to Hitch Your Wagon To. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Exercises 100

Exercises Meme Banking Consultant 100

Waxing UnLyrical

NOVEMBER 14, 2016

Why do you care about Social PR? In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened. More than 2.9 Awareness is valuable.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

AUGUST 5, 2016

It’s that finally mainstream media are realizing that social media isn’t going anywhere… even if some of them are having a hard time accepting this. As a result, the way social is being integrated into not just the broadcasting, but the experiencing, of the Games, is quite wonderful.

YouTube 100

YouTube Sample Samples Banking 100

Waxing UnLyrical

AUGUST 15, 2016

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. I oversee all ABX marketing, public relations, social media and sales. Why do you care about Social PR?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Roll and stuff—socks inside shoes & the odd spaces left here and there, ditto with undies, leggings, etc.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

NOVEMBER 11, 2015

Most of them have centered on social media, but the key points apply anywhere. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. I’ve been having some interesting conversations recently about “what people know.” Because they’re teachers !!

Class 100

Class Banking Course Organization 100

Waxing UnLyrical

NOVEMBER 1, 2012

PS: if you only feel comfortable pledging by writing a check, you can send a check to the following (needs to arrive by November 28th): Gothenburg State Bank. They kinda think they are social media super stars. Pledge here! Pledge today! Leslie Lehrman SMAC! Memorial Fund. Gothenburg, NE 69138. monkeys online.

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Startup Banking Research Campaign 245

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. Prior to running his own firm, Sean held executive communication posts at National City Bank, KeyCorp and The Goodyear Tire & Rubber Company. She’s busy. Really busy. A lot of people simply don’t do it.

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

APRIL 15, 2016

This is an actual pitch I received two days ago: “I’m reaching out because you have an active following on social media and we’re currently looking for influencers like you to post engaging content on your social media accounts that would be of interest to your followers.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

JANUARY 26, 2020

We are going to need to implement technology to fight technology – as responding individually will quickly become costly and blow most social media budgets. We need to educate ourselves on how to spot these and increase our monitoring. Beyond simply saying “Oh &^@#,” what can we do?

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

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Metrics How To Discount Analytics 100